The Benefit Mission

The Benefit Brand Mission:

Our mission is to be able to, ‘Turn every gal’s beauty frown upside down.’ Julie Bell, Executive Vice-President of Global Marketing. “We aim to provide all the gals out there with quick beauty fixes, and easy to use, one-of-a-kind products that girls of all different types of beauty, origins and styles can fall in love with. Our innovative formulae is something we take seriously, and our products are made to enhance the daily lives of our Benefit Women, making them feel confident and glamourous, whilst maintaining the fun, girly and quirky brand persona.”