Brand Positioning

We are currently the only luxury cosmetics company that offers a wide range of beauty services in store.

This sets us ahead of our competitors as we go the extra mile for our consumers. We pride ourselves on not only the quality of our products, but our customer service and desire to help girls all over the world. Whether that be giving them the brows they deserve, or giving them a head-turning glow. Like our competitors, the quality of our makeup is at the core of our business, however we deliver our high quality, luxurious cosmetics, in an easy-to-use, simplistic formula. Girls of all different levels of talent and skill can enjoy our products, whether they’re a YouTube sensation beauty vlogger, a freelance makeup artist, or simply looking to make themselves feel glam for the day.

Brand Positioning Map.