Tone Of Voice

Our tone of voice we use here at Benefit, is one that girls can trust. We are here as our benebabes’ best friend, providing her with quick-fix, reliable beauty products, with a fun and friendly tone enabling us to build up a friendship with them. We like to think that the beauty ritual each girl executes on a daily basis can be made a more fun and enjoyable when using Benefit cosmetics. Our funny slogans, and witty product names carry our philosophy that, ‘laughter is the best cosmetic.’ We sustain this friendly, fun energy right across our product line, packaging, website, customer service and store appearance.