Fonts

For our logo: Ratio Modern font is used. This font is serif, meaning it is classic, reliable, and very easy to read.

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For our website headings and subtitles: SignPainter HouseScript font is used. This is a feminine and decorative script font. It illustrates the friendly and fun feel to the brand.

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For the text on our website: P22Underground font is used in petite caps, in ‘light’. This font keeps the main body text simple, legible and minimalistic, illustrating the simplicity of our makeup products and brand ethos.

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We vary the fonts that we use between different products and packaging.

For our brow products we use the font, ‘Romeo MediumCondensed’ in Capital lettering, and with a drop shadow. This gives our brow products a fun, comic book look, whilst also being striking and memorable.

For other products like our ‘Roller Lash Mascara’, we use ‘Luxus Brut’, a serif font, which looks handwritten. This is a very feminine font and gives our roller lash product the elegant look that it deserves!

Across our products there is a vast collection of font styles. This is to give each and every one of our products a different personality, and keeps our brand fresh, fun and unpredictable.