INTRODUCTION

The fashion domain is ever-changing and fast paced; with every season, comes a new trend. Many trends are born at the Haute Couture runway shows and trickle down, through to the ready-to-wear garments available in high street stores. Brands within the fashion industry are constantly competing and therefore, the ability to know the approaching fashion trends, seasons in advance, is vital. This ultimately affects how they perform against other brands when consumers begin to shop the new trends.

The Spring/Summer 2018 trend of Tweed garments and accessories, will be explored in depth. The objectives to be addressed are; the key drivers of the trend, the impacts of the trend and how the public are currently wearing Tweed and why.

Fig 3