Appendix

Image References

IMAGE REFERENCES CTD.

Fig. 31 - Rebecca Green, (2018) Zara Tweed Coat [image] Fig. 32 - Rebecca Green, (2018) Photoshoot Inspiration Moodboard [image] Fig. 33 - Chanel, (2018), Look 5, (ONLINE) Available at: https://www.chanel.com/en_GB/ fashion/p/rtw/18P-commercial/look-005.html Fig. 34 - Chanel, (2018), Look 19, (ONLINE) Available at: https://www.chanel.com/en_GB/ fashion/p/rtw/18P-commercial/look-019.html Fig. 35 - Chanel, (2018), Look 23, (ONLINE) Available at: https://www.chanel.com/en_GB/ fashion/p/rtw/18P-commercial/look-023.html Fig. 36 - Zara, (2018), Tweed Contrasting Top, (ONLINE) Available at: https://www.zara.com/ uk/en/contrasting-Tweed-top-p07385029.html?v1=5819521&v2=719021 Fig. 37 - Chanel (2018), Classic Handbag, (ONLINE) Available at: https://www.chanel.com/ en_GB/fashion/p/hdb/a01112y83508/a01112y83508me518/classic-handbag-embroidered-Tweedsilvertone-metal-black-navy-blue-ecru.html Fig. 38 - Zara, (2018), Tweed Blazer, (ONLINE) Available at: https://www.zara.com/uk/en/ Tweed-blazer-p02960793.html?v1=6157074&v2=797504 Fig. 39 - Chanel, (2018), Flap Bag, (ONLINE) Available at: https://www.chanel.com/en_GB/ fashion/p/hdb/a57652y83590/a57652y83590k0804/flap-bag-knit-silvertone-metal-pink-white. html Fig. 40 - Topshop, (2018), Boucle Suit, (ONLINE) Available at: http://www.topshop.com/en/tsuk/ product/boucle-suit- 7661147?bi=0&ps=20&bundle=true&Ntt=boucle Fig. 41 - River Island, (2018) Light Pink Double Breasted Jacket, (ONLINE) Available at: https:// www.riverisland.com/p/light-pink-boucle-double-breasted-jacket-718507 Fig. 42 - Zara, (2018), Tweed Two Piece, (ONLINE) Available at: https://www.zara.com/uk/en/ Tweed-skirt-with-trims-p02417604.html?v1=5815672&v2=719016 Fig. 43 - River Island, (2018) Light Pink Baker Hat, (ONLINE) Available at: https://www. riverisland.com/p/light-pink-boucle-baker-boy-hat-713795 Fig. 44 - Ben Evans, (2017) Chanel Decoded: The History Behind It’s Latest Timepiece, (ONLINE) Available at: https://www.pinterest.co.uk/pin/47428602310462687/ Fig. 45 - Gammies Country Clothing, (n.d) Ladies Country Wear, (ONLINE) Available at: https://www.gammiescountryclothing.co.uk/browse/Womens/?page=14 Fig. 46 - Gammies Country Clothing, (n.d) Men’s and Women’s Country Wear, (ONLINE) Available at: https://www.gammiescountryclothing.co.uk/browse/Womens/?page=14 Fig. 47 - Deviant Art, (2018) Countryside Field, (ONLINE) Available at: https://l-a-addams. deviantart.com/art/field-stock-background-stock-english-countryside-382158203 Fig. 48 - 30 James Street, (2017) Fashion in Liverpool, (ONLINE) Available at: https:// rmstitanichotel.co.uk/get-ready-aintree-30-james-street-races-collection/ Fig. 49 - Pinterest, (n.d) Photography Studio, (ONLINE) Available at: https://www.pinterest. co.uk/pin/337136722100079163/ Fig. 50 - Alique, (2015) Gigi Hadid for Vogue Netherlands 2015, (ONLINE) Available at: http:// visualoptimism.blogspot.co.uk/2015/10/gigi-hadid-by-alique-for-vogue.html Fig. 51 - Pinterest, (n.d) Photography Studio, (ONLINE) Available at: https://www.pinterest. co.uk/pin/337136722100079163/ Fig. 52 - Karl Lagerfeld, (2018) Chanel ss18 ready-to-wear campaign, (ONLINE) Available at: http://www.premierhairandmakeup.com/news/496-chanel-ss18/ Fig. 53 - Instructables, (2014), Portable Photo Studio, (ONLINE) Available at: https://www. pinterest.co.uk/pin/ASeF6dD48PHLXjtc5KFEF-GbXKkrVLBVRTWJS7BcsjXU6VbobIZLtZI/ Fig. 54 – Rebecca Green, (2018) Editorial: Casual Day-Time Outfit [image] Fig. 55 - Rebecca Green, (2018) Editorial: Races Ready – Close Up [image] Fig. 56 - Rebecca Green, (2018) Editorial: Races Ready – Full Outfit [image] Fig. 57 - Rebecca Green, (2018) Editorial: Versatility – Close Up [image] Fig. 57 - Rebecca Green, (2018) Editorial: Versatility – Full Outfit [image] Fig. 57 - Rebecca Green, (2018) Editorial: Head Shot – Close Up [image]

APPENDIX I

Interview 13/05/18 – Rochelle Taylor-Pick, Sales Manager, River Island.

Q: What would you say is the typical demographic of the people who are buying your Tweed/Boucle stock?

A: It’s one end of the spectrum or the other, you either get really young girls buying the twopiece sets as they see it as really fashionable because they’ve seen bloggers in it, otherwise it goes completely to the other end, where its women and older women who want to get the blazers. But, I’d say the blazers get picked up by more or less all age ranges, whereas the twopiece set gets picked up by younger girls/students.

Q: How successful do you think the River Island adaption of the Tweed trend has been?

A: It’s been popular, we have had a complete sell through, so the boucle blazers that we’ve got in the creamy colour, we also sell it in a pure white, and that has completely sold out online and in every store- we’ve only got one left, so it’s really hard to get hold of that pure white one. It’s done really well for us, I don’t think the two-piece has done as much, but the blazers have especially done well.

Q: Which style of Tweed/Boucle would you say has sold the best, either the more classic style of the contemporary adaptations you have and why?

A: It’s a mixture of both so, at one point – so, the company best seller is the plain black, ‘Molly’ Jean week after week, but one week our pearl/boucle side stripe jean was actually our best seller, and considering that’s sort of like a niche jean and it has a higher price point of around £50, compared to the £40 for our black ‘Molly’, it sold really well. So, I think that the pieces where it’s got a bit of Tweed patchwork on the clothing, and the little boucle details, have sold really well, but I’d say the more classic entire style, where you have the blazers and everything, as a whole have sold the best.

Q: Do you think, over all that tweed has been/will be a successful trend of Spring Summer 2018, and why?

A: I think it’s hit off quite well, because I think it can be applied to be – so this here, this front trend is actually called ‘Chanel,’ head office actually named the trend Chanel, so we all thought that they were just trying to copy Chanel, but it’s actually done really well. It’s probably one of our best-selling looks which is why its kept at the front of every store in the company, so its staying there because it’s really selling. For the company it’s been a really good look, I’m not too sure about other brands but I don’t think Topshop’s followed suit, so for the company its doing really well definitely. I think Zara also goes down the more classic route too, and I think the customer who typically buys this trend is also a Zara customer too, whereas the typical customer who shops our jersey trend, with all the t-shirts and strappy tops, isn’t like a Zara customer, and won’t normally shop the ‘Chanel’ trend – they tend to be a lot younger.

APPENDIX II

Interview 13/05/18 – Sophie, 21, Nottingham.

Q: Why did you purchase this item?

A: I purchased this item because I thought it looked more expensive than its actual price, it looks like it could have a designer label on it, but actually its just from the highstreet, and I love a good find like that!!

Q: What made you buy something in the Tweed style?

A: I bought it because I just don’t have many classy jackets in my wardrobe and I’d seen a few people on instagram wearing similar Tweed type clothes which I just took inspiration from, like I do with most other outfits and then found this! I wanted black or white Tweed though, not colourful as I was hoping to wear it to work or to somewhere where smart clothing is required, so this was literally the perfect thing.