PRIMARY RESEARCH

PRIMARY RESEARCH & STREET STYLE.

SHOP SAFARI & STREET STYLE.

A Shop Safari on Nottingham high-street proved that Chanel inspired Tweed is a popular fashion trend this season. High-street stores like River Island and Zara stocked boucle clothing which clearly imitated a more luxury Tweed created by brands such as Chanel. After analysing the visual merchandising in each store it was apparent many of the mannequins were dressed in Tweed inspired garments, demonstrating ways in which customers can wear their products. It was noted that both stores offered a classical take on the trend as well as contemporary adaptation, from classic two-piece sets, to denim jeans embellished with boucle.

A photograph of Sophie (22) was taken in the Victoria Shopping Centre in the heart of Nottingham. She was wearing a MANGO, Tweed inspired blazer. She informed that;

“I purchased this item because I thought it looked more expensive than its actual price...I bought it because I just don’t have many classy jackets in my wardrobe and I’d seen a few people on instagram wearing similar Tweed type clothes which I just took inspiration from, and then found this!”

Fig 20

Fig 21