Interview and Questionnaire Results

INTERVIEW & QUESTIONNAIRE RESULTS. -

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An interview with the Sales Manager at River Island in Nottingham allowed for a greater understanding of the success thus far into the Spring Summer 2018 season. When asked how successful she thought the trend will be at River Island, she answered;

“I think it’s hit off quite well..this front trend is actually called ‘Chanel,’ head office actually named the trend Chanel, so we all thought that they were just trying to copy Chanel, but it’s actually done really well. It’s probably one of our best-selling looks which is why its kept at the front of every store in the company, so its staying there because it’s really selling. For the company it’s been a really good look!”

This answer was justified by the results of a questionnaire that was carried out, when the public was asked which words they associate with the current Tweed trend this season. The most popular responses were, ‘British Heritage, Classic, Expensive, CoOrd Sets/Smart wear, and Chanel.’

INTERVIEW & QUESTIONNAIRE RESULTS CONTINUED -

Another question was then asked; ‘which style of your ‘Chanel Tweed’ inspired boucle garments sells best, either the classical two pieces or contemporary embellished garments?’ Her response was;

“It’s a mixture of both..so, the company best seller is the plain black, ‘Molly’ Jean week after week, but one week our pearl/boucle side stripe jean was actually our best seller, and considering that’s sort of like a niche jean and it has a higher price point of around £50.., it sold really well… The pieces where it’s got a bit of Tweed patchwork on the clothing, and the little boucle details, have sold really well, but I’d say the more classic entire style, where you have the blazers and everything, as a whole have sold the best.”

She also explained that the younger females are buying their Chanel trend, as well as more mature women. The questionnaire also informed that from 80 females who responded, from a variety of different ages groups, 36.25% said that they would be likely to purchase and wear a Tweed/boucle garment, and 36.25% also answered. ‘maybe’ in response to this question, showing the evident interest in the trend this season. The questionnaire and interviews permitted an insight to how successful so far, the trend has been on the high-streets of Nottingham. It is currently more successful with an older demographic; older students and middle aged women. However, all age ranges are still buying the trend due to a wide range of influencers wearing tweed, inspiring all demographics to wear it too.

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