INTERVIEW & QUESTIONNAIRE RESULTS. -
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Fig 23
An interview with the Sales Manager at River Island in Nottingham allowed for a greater understanding of the success thus far into the Spring Summer 2018 season. When asked how successful she thought the trend will be at River Island, she answered; “I think it’s hit off quite well..this front trend is actually called ‘Chanel,’ head office actually named the trend Chanel, so we all thought that they were just trying to copy Chanel, but it’s actually done really well. It’s probably one of our best-selling looks which is why its kept at the front of every store in the company, so its staying there because it’s really selling. For the company it’s been a really good look!”
This answer was justified by the results of a questionnaire that was carried out, when the public was asked which words they associate with the current Tweed trend this season. The most popular responses were, ‘British Heritage, Classic, Expensive, CoOrd Sets/Smart wear, and Chanel.’
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