WELLNESS
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REBECCA GREEN N0739091 WORD COUNT: 3,224 2
CONTENTS INTRODUCTION AIMS & OBJECTIVES METHODOLOGY HEALTH & WELLNESS DEFINED HISTORY & EVOLUTION KEY DRIVERS: CUSTOMISATION, TECHNOLOGY, MEDIA INDUSTRY IMPLICATIONS: BEAUTY, ARCHITECTURE, TOURISM FASHION IMPACT THE FUTURE OF THE TREND
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REFERENCES IMAGE REFERENCES BIBLIOGRAPHY APPENDIX ETHICS CLAUSE
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INTRODUCTION
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Research has been conducted to develop a deep and thorough understanding of potential future routes for the current Health and Wellness trend. This report has been completed in order to understand the history of the trend and to recognise external forces that are driving the direction of the trend and furthermore, impacting the behaviour of consumers. In addition, industry impacts have been explored and examples presented to expand knowledge on various companies’ existing reactions to the developing trend. The Future Thinking report will pose as a springboard into Stage 1 by gaining necessary and valuable information that can be applied in the future.
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To execute rigorous varied secondary research to gain a wholesome and complete understanding of the Health and Wellness macro trend.
To communicate a personal and unique impression of the trend through meticulously selected illustrations, statistics and existing company examples.
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To maintain a professional and tasteful visual style in order to capture the trend essence.
To form appropriate and realistic recommendations for future consumer expectations of the trend and the prospective direction of Health and Wellness.
AIMS & OBJECTIVES 7
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METHODOLOGY A collection of secondary research took place prior to the completion of the Future Thinking Report. This consisted of studying a variety of quantitative and qualitative existing research on major platforms such as Mintel, JWTIntelligence and LSN Global. The use of websites such as these is advantageous, due to their ability to collect data from a broad audience with high engagement; this allowed for reliable and valuable statistics to be examined. However, there are limitations to this research method i.e. secondary surveys; their respondents cannot be easily controlled and specified in order to narrow down their audience. Building on from statistics, valid opinions and qualitative information was gained through listening to TEDtalks and reading articles, journals and reports written by research specialists. Again, there are drawbacks to this method due to writers being bias to their own opinion and only including the information which they choose to publish, in order to argue their perspective. Primary research would have proved beneficial to the execution of this report due to the potential of being able to conduct relevant focus groups, more specific questionnaires and interviews. This would support secondary researched statistics and provide in-depth opinions to aid well-rounded debates and ultimately form more certified recommendations.
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HEALTH & WELLNESS:
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DEFINED
WELLNESS3 = PHYSICAL X EMOTIONAL X MENTAL Dr Halbert Dunn (1959) defined good health as “a relatively passive state of freedom from illness in which the individual is at peace with his environment -a condition of homeostasis.” This differs from the concept of wellness which Dunn described to be dynamic, “an integrated method of functioning which is orientated toward maximising the potential of which the individual is capable, within the environment where he is functioning,” since, the meaning of health and wellness has evolved in the twenty first century. Wellness describes the holistic state of being, involving the synchrony of mental, physical and emotional health. The Global Wellness Institute (2019) defines wellness as “the active pursuit of activities, choices and lifestyles that lead to a state of holistic health.” With this being considered, eight dimensions of wellness have subsequently been outlined; “emotional, spiritual, intellectual, physical, environmental, financial, occupational and social” (Roddick, 2016).
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1960s
Dating back to the 1960s, physician Dunn published an overlooked report ‘High-Level Wellness,’ exploring and defining the complexity of human wellness. It was not until later that Dr John Travis, Don Ardell and Dr. Bill Hettler espoused Dunn’s work.
“‘These “‘fathers created their ow of wellness, d assessment to actively on the c Institute, 2019) T pivotal in the pr movement, c wellness centre, the National Wel Wellnes
2010s-2020s Consumers live in a century where healthcare costs are unfeasible due to non-infectious diseases, including Cancer and Diabetes, and health issues such as Obesity. As a result, medical establishments and governments worldwide are shifting their focus to prevention rather than treatment, an example of this being the introduction of sugar tax laws across nations worldwide.
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HISTORY & EVOL
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The Health and Wellness movement gained pace in the late 20th century; the medical, academic and corporate industries began to pay attention. Furthermore, several government lead health programs became a catalyst for the trend.
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of the wellness movement’ wn comprehensive models developed new wellness ools, and wrote and spoke concept.” (Global Wellness The three doctors became rogression of the wellness creating the world’s first , in addition to establishing llness Institute and National ss Conference (US).
2000s . In response, “the fitness and spa industries globally experienced rapid growth. And an ever-growing line-up of celebrities and self-help experts started bringing wellness concepts to a mainstream audience.” (Global Wellness Institute, 2019) Consumers then became increasingly introduced to “concepts such as preventative health and the mind-body connection... And more people started to discuss the potential to achieve “positive health” rather than just the absence of illness.” (Mehlman Petrzela, 2015)
LUTION
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KEY DRIVERS Key driving forces behind the trend were identified through analysing changes in society and technological advances, revelant to the trend.
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CUSTOMISATION
Personalisation is fast becoming a necessity for consumers; they are demanding more than just a product with their initials engraved, they desire a personalised shopping experience from start to finish.
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“Consumers are becoming more picky. This boosts demand for more unconventional and signature items, and for products with higher quality, better prices, exclusivity and authentic and engaging stories.� (The Business Of Fashion, 2018) 18
CUSTOMISATION Personalisation is fast becoming a necessity for consumers; they are demanding more than just a product with their initials engraved, they desire a personalised shopping experience from start to finish. Brands are personalising their marketing and communication, service and products in order to acquire new customers and maintain loyalty with existing customers. This trend has formed new creative opportunities for a range of market sectors like luxury, beauty, healthcare and travel. Research states “44% of consumers say that they will likely become repeat buyers after a personalised shopping experience with a particular company.” (Gilliland, 2018) The demand for authentic and personalised marketing is apparent due to consumers feeling as though they are valued by the brand; it creates a memorable experience with the brand, provoking customers to feel emotion and appreciated when receiving customised marketing. Furthermore, the ability to create and customise a unique product/ service made specifically for them and by them, drives repeat business. Especially within the health and beauty industries, the shift away from the ‘one size fits all’ mass produced products is opening new opportunities for brands and consumers alike.
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CUSTOMISATION
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The skin care market has seen brands like Atolla launch “a proprietary machine learning algorithm to translate data into customized skin care.” (Hoshikawa, 2019) Users are given strips that test their pH, moisture and oil levels from their skin, the results are then sent into the Atolla HQ, using the brand’s mobile app, and analysed. The brand then produces a completely personalised formula for the consumers’ skin which is updated monthly based on their results. Customisation is
pushing health and wellness brands like Atolla to create innovative, new products that keep their customers engaged with the brand and satisfied with their service and products. However, not all personalisation is welcomed as consumers can fathom when a brand is simply joining on the bandwagon; providing insincere customisation services purely as a money making strategy rather than enhance a customer’s experience.
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TECHNOLOGY
In an era of ever-developing technological advances, the world is becoming digitally dependent. Unlimited access to digital devices is driving the Health and Wellness trend, opening new opportunities for brands, whilst creating new expectations for consumers.
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Jose (2018) discovered that “with technology consumers are more connected, their expectations become high and more sophisticated tools are being used for getting the needs satisfied.” With this technological revolution, an abundance of Apps and websites have consequently been created and are available for users to satisfy a variety of needs from gaming to dietary advice. Apps have paved a new way for healthcare brands by giving them a new platform to interact with their consumers and new services to offer. Particularly amongst those who are Millennial and Gen Z consumers, trust is being lost in traditional healthcare, these people are now “turning to health websites and apps as their primary source of health information” (McGregor and Smith, 2018) This advance has driven the health and wellness trend into the current convenience culture that is apparent and playing an essential role in Gen Z consumers day-to-day lives. Consumers are now choosing to cement their trust in robotics and artificial intelligence rather than see human specialists. This allows patients to be seen and treated without having to take time out of their busy schedule to visit a Health Centre. However, it can be argued that this may not be wholly beneficial; as stated by LS:N Global (2018) “people are showing up at their doctors’ offices with all [this health] information, and right now doctors don’t typically know what to do with it all,’ says Aimie Chapple, UK health lead at Accenture.” With consumers being able to self-diagnose from the comfort of their own home at the click of a few buttons, an era of health anxiety and hypochondria could be triggered, possibly leading to a further back-log of patients desperately seeking a doctors appointment. This could be due to being falsely diagnosed following no physical examination, relying solely upon the advice of an AI GP.
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The delivery of healthcare through new technologies continues to better the lives of consumers across the globe. Moving away from expensive, bulky and fragile equipment enables vital healthcare to be delivered in countries like Kenya where a mobile phone device is easier accessed than clean water. Andrew Bastawrous (2014) developed smartphone-based technology “that enables community healthcare workers and empowers them to deliver eye care everywhere.� New devices such as this are constantly pushing the health and wellness trend, creating new possibilities and bettering the quality of life for consumers worldwide.
TECHNOLOGY
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MEDIA
Consumers are constantly digitally connected via social media: one of the greatest driving forces behind the health and wellness trend.
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Consumers are obsessed with how the lives of others and their own are being portrayed online through platforms such as Instagram and Facebook. Not only are consumers connected with each other, but also with celebrities and influencers and consumed by their lifestyle. According to Ypulse (2019) “the majority of [Gen Z and Millenials] follow online celebrities (defined as (bloggers, vloggers, YouTubers, Instagrammers, social media stars, etc.) on social media, but Gen Z is more likely to do so, with 60% of 13-18-yearolds saying they follow them.” Gen Z consumers in particular are becoming increasingly invested in achieving an unattainable, glamorous lifestyle 28
and will go to extreme lengths to do so. Research informs that “[over half of] Gen Z [consumers] say they would be much more likely to buy an online celebrity-endorsed product, versus 15% of Millennials.” (Ypulse, 2019) This influencer culture is driving the health and wellbeing trend as online beauty gurus and lifestyle bloggers share their skincare regimes and self-care rituals, influencing their subscribers to follow them. Social influencers are growing health and wellness micro trends such as Spirituality- alleviating stress and detoxing the mind, driving mental wellbeing and promoting self-care.
MEDIA However, it can also be argued that social media can be the route of destruction for the mental wellbeing of consumers. “While social media platforms can have their benefits, using them too frequently can make you feel increasingly unhappy and isolated in the long run.” (Barr, 2019) with consumers constantly comparing their lives to those filtered lives of others. With the average Brit checking their phone twentyeight times per day (Barr, 2019) it can be seen as both advantageous and detrimental to the health and wellness trend. Social media, although it can affect self-esteem, is also one of the fastest methods of communication. There are “2.4 billion internet users, nearly 64.5 percent [of them]
receive breaking news from Facebook, Twitter, YouTube, Snapchat and Instagram instead of traditional media.” (Martin, 2018) This highlights the ability of platforms like Instagram to spread new information, awareness and campaigns, including taboo topics such as mental health. Celebrities and influencers in the media also remain as a crucial force behind this trend and not just for their ability to promote products. Their experiences, and coping methods associated with health and wellbeing are widely accepted by their large following, enlightening and influencing their audience to become involved with campaigns and charities etc. FIG 14
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INDUSTRY IMPLICATIONS The current health and wellbeing trend has not only impacted the healthcare industry but has impacted several other industries, as well as consumer behaviour, particularly that of Generation X and Millennials.
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BEAUTY 32
Consumers are blurring the line between personal healthcare and selfimprovement through the merging of aesthetic and medical treatments. “The doctor’s surgery and the beauty spa are converging into a hybrid offering where customers can get both aesthetic and medical treatments in one place.” (Walker and Berden, 2018) The normalisation of medical beauty treatments means that consumers are no longer confined to a doctor’s surgery to seek treatments such as laser therapy, facial lifts, and dermal fillers. Health benefits are now expected from beauty products as consumers are no longer satisfied with single-benefit products; they crave more. Research informs, “we’re seeing more health-beauty crossovers, more beauty products that go beyond the superficial... Fake tan Fake Bake, for example, contains added vitamin D. Rather than simply giving the user a fake tan, the product also provides the goodness the sun would have delivered.” (Wallman, Dagliden and Ellerby, 2010) As consumers are increasingly made aware of innovative ingredients with valuable health benefits, they are now not just considering what they are putting into their body, but on to their body too. The superfood ingredients have migrated into the skin-care, beauty and hair-care industries; they have well-known, antioxidant benefits that appeal to consumers for their qualities to protect skin and hair against pollution in an era of urbanization.
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“Consumers’ interest in natural ingredients shows no signs of abating, as they question what they ingest, they’re equally demanding about the nature of what they put on their body and hair.” (JWT Intelligence, 2018) 33
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BEAUTY CTD.. 34
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With trend drivers like social media, celebrity culture and technology pushing health and wellbeing forward, the beauty industry is keen to respond in order to keep consumers engaged and updated. With major influencers like Kylie Jenner able to go under the knife to achieve ‘perfection’ “the prevalence of selfies has led to a new phenomenon of wanting to look more beautiful online than in real life. Indeed, make-up influencers have come to define a new ideal for beauty: heavily contoured, narrow noses and enough foundation to look entirely airbrushed.” (Walker and Smith, 2018) Snapchat and Instagram have created filters that give consumers that look at the press of a button and now the beauty industry is creating options for consumers to achieve this look also without having needles and injections. It can be argued that this is mentally damaging for Gen Z and Millennial consumers by giving them a false perception of perfection. However, in a selfie obsessed era consumers and brands are having to accept this idea of attaining the perfect appearance, and it can be seen as a positive that the health and beauty industry are steering consumers away from the needle as “there is a new genre of skincare products designed to mimic dermatological and surgical results for those who want the smooth effect without the syringe.” (Walker and Smith, 2018) This is saving consumers money and regret, whilst still making them feel luxurious and well.
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ARCHITECTURE 36
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With health and wellbeing at the forefront of consumers’ minds, people are now looking beyond the obvious to attain a healthy lifestyle. With American consumers spending 90% of their time indoors (JWT Intelligence, 2019) architects are designing interiors proved to benefit the health of the occupants. “The science behind indoor environments that support people’s health and wellness is a new frontier,” said Dr. Brent Bauer, Medical Director of the Well Living Lab” (Safian-Demers, 2019) Wellness real-estate is the incorporation of intentional wellness elements into the design, materials and building of architecture and housing. This is part of a newly adopted wellness ecosystem that consumers are a part of: a lifestyle that promotes health, wellbeing and longevity. The Global Wellness Institute (2019) estimates that “the global wellness real estate sector is worth $134 billion in 2017, growing at 6.4% annually since 2015.” The Health and Wellness macro trend has created new expectations for consumers: from shopping centres, hotels, airports and hospitals, it is not just their own home in which consumers demand to feel well within.
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ARCHITECTURE CTD.. 38
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Biophillia is a micro trend that has derived from the wellness trend that is taking over the globe. Oliver Heath Design, a sustainable architecture and interior design practice, defines biophillia as, “[the focus] on human’s innate attraction to nature and natural processes. It suggests that we all have a genetic connection to the natural world built up through hundreds of thousands of years of living in agrarian settings.” (Oliver Heath, 2019) With studies informing that nature is a key component in the optimal environment for healing, places like hospitals have adapted to this trend in order to improve patients’ well-being. In one case, “Kaiser’s Radiation Oncology Center in Anaheim included a zen garden to help make patients feel more at ease as they undergo physically gruelling cancer treatment” (Smith, 2018) This demonstrates that biophilia can have a huge impact on the quality of life of consumers, implying that this micro trend has the capability to develop and better the lives of many. Consumers and architectural companies alike are interpreting this strategy differently, ranging from simply adding more foliage in offices, to the creation of entire homes built to improve the inhabitants’ personal wellbeing; demonstrating the increasing consumer attention to their surroundings. With this being a new concept there is lots of room for innovation and interpretation for businesses to develop and apply in the future.
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TOURISM
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Wellness is having a lasting effect on the tourism industry; an increasing number of consumers are travelling with the pursuit of enhancing their personal well-being. As found by the Global Wellness Institute (2019), “globally, wellness tourism has expanded from $563.2 billion in 2015 to $639.4 billion in 2017. The sector’s 6.5% annual growth rate from 2015- 2017 is more than double the 3.2% growth rate for general tourism.” The health and wellness trend that is taking over the globe has opened a great opportunity for the travel and tourism industry, expanding from a typical ‘spa break’ to a multitude of luxurious wellness trips. Younger consumers are driving wellness tourism, with Generation X and Millennials showing the biggest interest. These consumers are choosing to adopt a more sustainable lifestyle as a result of this trend, “for younger consumers in particular, wellness travel is not just focused on developing their own sense of wellbeing but also how their holiday will impact on the environment and local community.” (McGregor and Smith, 2018) highlighting the impact this trend is having on not only consumers but the planet and environment.
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TOURISM CTD..
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Travel and hospitality companies are evolving with this trend, for example, Amatara Wellness Resort in Phuket, Thailand promises a transformative life journey to rebalance the health of consumers through their wellness trip packages. They provide therapies, treatments, activities and workshops that involve many natural remedies, ingredients and processes to alleviate the pressures of a full-speed, cosmopolitan lifestyle, in a relaxing location. In locations like Phuket, surrounded by sea and clean air, consumers benefit from therapies like, “thalassotherapies, (cures based on sea elements)...an emphasis on seaside wellness, where sunshine, sea-air [and thalassotherapies] are used to enhance wellbeing.” (Smith and Puczkó, 2013) The consumer demand for wellness trips as such will be high as consumers living in cities and the mainland have no easy access to the sea. . As more consumers seek wellness retreats for a beneficial impact on their health and state of mind, it reinforces the apparent interest, that consumers have developed, for the environment in which they are situated and its effect on their long term well-being. It has been noted that, although trips like these are advantageous to consumers, they have a lasting negative impact on our environment due to high-carbon flights that are necessary to reach these destinations, meaning that the enviroment suffers as a result of consumers’ good health.
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Healthy living is no longer confined to diets and fitness, a whole wellness ecosystem has derived from the trend thus far. Consumers are adopting a wellness inspired lifestyle, considering all elements from their personal surroundings to the fabrics that are on their bodies . Wellness, and all aspects associated, have become prominent social activities consumers feel are worth sharing online. It is apparent that “the desire to project an active and healthy lifestyle online is pushing affluent consumers to embrace luxury wellness fashion,” (Woodworth, 2018) resulting in an athleisure fashion movement. With an increasing number of consumers taking part in fitness to achieve a healthy lifestyle, an athleisure fashion trend has subsequently developed. Mintel (2017) reports that “44% of consumers bought sportswear for everyday use,” denoting even those who are not taking part in physical activities want to appear to society as though they are.
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IMPACT ON FASHION 45
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Furthermore, the wellness macro trend is taking over fashion with a more complex approach too. A revolution in smart materials is making clothing, that optimizes your personal well-being, possible. Consumers are now living in “an era of “active well clothing” that is connected, intelligent and healing is rising: from anti-bacterial clothes that clean themselves to clothes that can heal or moisturize your body to clothes that express your mood.” (McGroarty, 2019) An innovative example of this: as consumers crave collagen to support a healthy body and appearance, the fashion industry adapts also, “tech sportswear brand Buki has released a chemicalfree Collagen Collection, which embeds collagen into fabrics to provide all-day moisturizing, and the effect never wears out because the fabric is made of the protein.” (McGroarty, 2019) This development implies that fashion and wellness could progress even further, with access to new technologies, 46information and materials, bettering the physical health of consumers via clothing.
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High street fashion has also been impacted by the increased awareness of taboo topics such as mental health. With approximately 1 in 4 people experiencing a mental health problem each year in the UK, (Mind, 2019) high-street fashion retailer Topshop/Topman was influenced by shocking statistics and in response collaborated with mental health charity, ‘Campaign Against Living Miserably (CALM).’ The brand produced a 13-piece capsule collection with the aim of “getting people to open up and talk about their feelings, listen and encourage others to do the same” (Topshop, 2019) This fashionable response will directly impact consumers suffering with mental health issues, as Topshop promises £5 from every garment sold goes towards the funding of CALM’s suicide prevention campaign. There are debates surrounding this topic as it can be viewed that fashion labels are getting involved because it is a current issue and will get the attention of media and consumers, thus translating as insincere. The fashion industry remains a vital part of consumers’ lives as clothes are pressed against their skin everyday. It is important that this industry moves with the times and continues creating innovative and impactful garments and products that are no longer purely worn for aesthetic reasons but improve the quality of life for consumers.
ASHION CTD..
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THE FUTURE & RECOMMENDATIONS Research informs that Gen X and Millennial consumers have developed a lasting awareness of the impact that their surroundings and what enters and is placed upon their body, is having on their overall health and wellbeing. In this era, consumers need authenticity from brands; whether this is through customization, delivering consumer experiences or transparency with services and products. Consumers want innovative products and services that are exciting to experience and equally as impressive to share on social media. Gen X and millennial consumers are the biggest influence on the health and wellness trend, they enjoy wellness experiences and innovative, multi-purpose services, treatments and products; this is crucial for brands to acknowledge in order to adapt with the times. As society becomes further educated on health issues, their focus has shifted to the prevention of illness, and maintaining a wellness lifestyle. This indicates that with access to new technologies and information this trend will continue to uncover new treatments that better the mental, physical and emotional wellbeing of consumers. There will be higher expectations for products and services to offer effective benefits through new ingredients, devices or experiences whilst keeping them convenient and creative. The future of the fashion industry regarding wellness indicates that smart clothing will develop further. Consumers want clothes that look good, feel good and do good for their health. This implies that new self-regulating materials, bio-tracking and fitness wearable tech will be embedded within garments to enhance consumer health.
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IMAGE REFERENCES FIG 1: Svetle (n.d) Detox Charcoal Chai Seed Pudding [ONLINE] Available at: https://www.svelteproducts.com/recipe/ detox-charcoal-chia-seed-pudding/ FIG 2: Duke (2019) KNIT, MEDITATE OR DRUM YOUR WAY TO MINDFULNESS [ONLINE] Available at: https://today. duke.edu/2019/01/knit-meditate-or-drum-your-way-mindfulness FIG 3: Pixabay (2019) Melting Yellow Tablet in the Filled Drinking Glass [ONLINE] Available at: https://www.pexels.com/ photo/melting-yellow-tablet-in-the-filled-drinking-glass-34505/ FIG 4: Pixabay (2018) Spices on Plate With Knife [ONLINE] Available at: https://www.pexels.com/photo/agricultureceramic-close-up-cook-269245/ FIG 5: Tim Goedhart (2017) Breathe [ONLINE] Available at: https://unsplash.com/photos/vnpTRdmtQ30 FIG 6: Bite Beauty (2019) Bite Beauty Lab Los Angeles [ONLINE] Available at: https://www.popsugar.co.uk/beauty/ photo-gallery/45474526/image/45474510/Bite-Beauty-Lip-Labs-Custom-Lipstick?utm_medium=redirect&utm_ campaign=US:GB&utm_source=www.google.com FIG 7: Harry Winston Jewelry (2018) TIFFANY & CO. WILL NOW LET YOU PERSONALIZE WITH CUSTOM SYMBOLS AND MONOGRAMS [ONLINE] Available at: https://www.wishesjewelry.net/tiffany-co-will-now-let-you-personalizewith-custom-symbols-and-monograms/ FIG 8: Atolla, (2019) Personal Skincare Powered by Machine Learning [ONLINE] Available at: https://www.kickstarter. com/projects/atolla/atolla-personal-skincare-powered-by-machine-learni FIG 9: Andres Urena (2017) Apple Healthcare Watch [ONLINE] Available at: https://unsplash.com/photos/ V7UoMNWsYsg/info FIG 10: Vimeo (2015) Peek Retina [ONLINE] Available at: https://vimeo.com/137465364 FIG 11: Natural Cycles (2017) Natural Cycles, Germany [ONLINE] Available at: https://www-lsnglobal-com.ntu.idm.oclc. org/health-wellness/article/21612/smartphone-therapies FIG 12: Prateek Katyal (2019) Neon signage photo [ONLINE] Available at: https://unsplash.com/photos/xv7-GlvBLFw/ info FIG 13: Pinterest (n.d) Social Media seriously harms your mental health [ONLINE] Available at: https://i.pinimg.com/ originals/55/3c/13/553c1358ae3350fc2f282354167f76eb.jpg FIG 14: Kylie Jenner (2018) Teami Sponsored Post [ONLINE] Available at: https://hypebeast.com/2018/7/kylie-jennersponsored-posts-1-million-usd FIG 15: Shutterstock (n.d) 5 Amazing Canadian Yoga Wear Brands [ONLINE] Available at: https://www.besthealthmag. ca/best-you/yoga/canadian-yoga-wear/
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FIG 16: Wendy Gould (2019) Fillers 101: Everything You Need to Know Before Getting Injected [ONLINE] Available at: https://hudabeauty.com/dermal-fillers/ FIG 17: iStock (2019) Organic Skincare Products [ONLINE] Available at: https://www.independent.co.uk/extras/ indybest/fashion-beauty/skincare/best-organic-skincare-a7743521.html FIG 18: Jordan Lipscombe (2019) Halloween Makeup [ONLINE] Available at: https://www.capitalfm.com/news/lifestyle/ the-easy-halloween-makeup-ideas/ FIG 19: Rebecca Green (2019) Instagram Filter Screenshot [image] FIG 20: Jessica Smith (2018) Wellness Architecture [ONLINE] Available at: https://www-lsnglobal-com.ntu.idm.oclc.org/ health-wellness/article/21927/wellness-architecture FIG 21: Gessi (n.d) Architectural Wellness [ONLINE] Available at: http://www.gessi.com/en/catalogue/privatewellness/2018-architectural-wellness?locale=235 FIG 22: IKEA (2019) Gunrid Air Purifying Textiles [ONLINE] Available at: https://www.jwtintelligence.com/2019/02/ purified-air-the-new-luxury/ FIG 23: Karen Kelleher (2019) The importance of biophillic design [ONLINE] Available at: https://willieduggan.com/ about/blog/importance-of-biophilic-design/ FIG 24: Goats on Road (n.d) Explore the Wellness Tourism of Gujarat [ONLINE] Available at: https://www.goatsonroad. com/explore-the-wellness-tourism-of-gujarat FIG 25: Thai Spa (n.d) Massage Centre [ONLINE] Available at: https://www.thai-spa.si/hotel-lovec-bled/en/ FIG 26: LSN Global (2018) Wellness Tourism [ONLINE] Available at: https://www-lsnglobal-com.ntu.idm.oclc.org/ health-wellness FIG 27: Samantha Woodwarth (n.d) The most stylish luxury activewear brands [ONLINE] Available at: https://luxe. digital/lifestyle/style/best-women-activewear-brands/ FIG 28: Buki (n.d) Collagen Collection [ONLINE] Available at: https://www.pinterest.co.uk/ pin/424253227395587755/?lp=true FIG 29: Topshop (2019) Clothing care labels reimagined [ONLINE] Available at: https://www.itsnicethat.com/news/caresewn-in-calm-topshop-topman-havas-fashion-101019 FIG 30: Pinterest (n.d) The Future Is Yours To Create [ONLINE] Available at: https://www.pinterest.co.uk/ pin/78461218494241127/?lp=true
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APPENDIX
Global Wellness Institute, (2019) Fashion’s Future More Wellness Across The Whole Cycle
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ETHICS CLAUSE I CONFIRM THAT THIS WORK HAS GAINED ETHICAL APPROVAL AND THAT I HAVE FAITHFULLY OBSERVED THE TERMS OF APPROVAL IN THE CONDUCT OF THIS PROJECT. THIS SUBMISSION IS THE RESULT OF MY OWN WORK. ALL HELP AND SUPPORT RECEIVED HAS BEEN ACKNOWLEDGED APPROPRIATELY. SIGNED RLGreen DATE 08 November 2019
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