Styling the Shoot

The objective of the photoshoot was to be able to capture photographs suitable for an editorial piece in a Vogue magazine. The target audience for this piece is Generation Y and the millennial generation; females who are captivated by fashion-forward, high-street and designer garments. Buyers of the Vogue Magazine typically have a slightly higher disposable income, and are keen followers of fashion. In order to appeal to this generation a friendly, yet refined and mature tone will be used to make the piece easy to read and interesting.

The title for the editorial shoot is, ‘Timeless Tweed.’ The intention of the photoshoot was to flaunt the timelessness of the fabric, whilst also exhibiting the versatility and innovative ways to wear Tweed garments and accessories.

The location chosen was a photo studio, which would offer natural lighting as well as artificial lighting. It was ideal to have the option of a variety of different plain coloured backgrounds so that the main focus could be on the garments and the model. Moreover, Gigi Hadid’s Vogue Netherlands 2015 Cover, inspired the location as, the grey background allows the audiences’ eyes to draw to the model and her clothing in the centre of the picture. The model was chosen because of her unique features that stood out when in front of the camera. She has a petite frame and an elegant yet bold demeanour that fitted the mood and captured the iconic Chanel disposition. Inspired by the Chanel SS18 campaign, it was decided that only one model would be used, to keep the focus on the garments and the fabric.