The Trend

To grasp a better understanding of fashion trends, research was completed on one of this season’s hottest fashion trends: Tweed. This trend was selected after secondary research concluded that the brand Chanel, and their iconic use of Tweed, is having a large influence on high-street fashion this summer. A shop safari was then conducted in order to support this finding, and to determine how shops on the highstreet were adapting to the trend this summer and making it their own.