Trendreportfinal

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trend Report aw16/17 Becky Murphy


contents vm #fromwhereistand Artful Craft Infinite Elements

print and graphics Lets Talk Sass Retro Glitch Gradated Forms

sportswear Holographic Escapism Insulate Oxidised Existance

Daniel Lozano ValdĂŠs - Unsplash - 2016


Autumn Winter 2016/2017

Visual Merchandising & In-Store

Bikini Berlin - Own image - 2016

#fromwhereistand


Feminine Touch

The Perfect Harmony

Serene Aesthetic

Capture The Bliss

- #fromwhereistand -

Perfectionists Dream

Ideal Setting

ihavethisthingwithpink

Perfect Picture

Snarkitecture x Milk Media - 2015


- AW 2016/2017 -

- AW 2016/2017 -

- #fromwhereistand An in-store design aesthetic creating a striking photo opportunity that not only features the store interior, but also the product. Garments are merchandised in different ways, making for an eye-catching photo-ready visual from all angles. Brands begin to use the square-ready design to align perfectly with Instagram's format, generating a desire to capture images in-store and on the street, providing a shareable call-to-action for consumer. This trend taps into hashtag trends such as #ihavethisthingwithfloors and #fromwhereistand which has almost 2 million posts to date.

Cos X Snarkitecture - 2016

Exhibited at Milan Design week in a collaboration with Cos and Brooklyn based design studio, Snarkitecture. Architect Kengo Kuma and his creation of the pigment art studio in Tokyo. Kith utilised products as a merchandising technique with the installation of 700 white Nike Jordan 11's suspended from the ceiling.

Alexanderplatz, Berlin - Own Image - 2016

- VM -

- VM -


Autumn Winter 2016/2017

Visual Merchandising & In-Store

Bikini Berlin - Own Image - 2016

Artful Craft

11


Reworked Nest

Revived Details

Weathered Bamboo

Humble Hue

- Artful Craft -

Clustered Core

Handcrafted

Wilting Wood

Raw Labour

Edward Linacre - The Nest - 2016


- AW 2016/2017 -

- AW 2016/2017 -

- Artful Craft Artful Craft portrays a DIY aesthetic through handcrafted, artful techniques utilising the eclectic up cycling of everyday objects to engage the consumer. This is shown through objects being stacked or clustered together creating art installations through clever curation. Humble materials are used such as untouched wood, woven fabric and bamboo, creating the homespun, handcrafted raw aesthetic feel.

Bikini Berlin - Own Image - 2016

Exhibited in Berlin Trade shows and Bikini Berlin. Work by product designer Edward Linacre, Tony Yang and store interiors of Harvey Nichols. Taking influence from the Macro trend, Artisan, Artful Craft focuses on the up-cycling of unexpected everyday objects and transforming the mundane into the extraordinary.

Bikini Berlin- Own Image - 2016

- VM -

- VM -


Autumn Winter 2016/2017

Visual Merchandising & In-Store

Ethical trade show - Own Image - 2016

Infinite Elements


Magnetic Core

Running Azure

Continuous Affections

Dusty Bronze

-Infinite Elements-

Connected Elements

Looped Lux

Industrial Hue

Opacity

Kloke - Store Interior - 2016


- AW 2016/2017 -

- AW 2016/2017 -

- Infinite Elements Infinite Elements, incorporates exposed industrialised railings into interesting structures to make visually aesthetic clothing stands. Continuous rail threads also link individual rooms and large spaces. Creating a narrative through stores by framing merchandise, highlighting cash desks and drawing attention to walk ways. Exhibited in Opening Ceremony’s London Pop Up stores, Nohere Boutique and Berlin Trade Shows. Infinite elements is communicated through copper rails, mesh grid work and floorto-ceiling wooden shelving units, integrated around the store to create a unique interior and fluid design.

Premium Trade Show, Berlin - Own Image - 2016

Bikini Berlin - Own Image - 2016

- VM -

- VM -


Autumn Winter 2016/2017

Print & Graphics

Bikini Berlin - Own Image - 2016

Lets Talk Sass


Ice Queen

Don't Be Jel

Peppermint Tea For Three

Beach Babe

- lets Talk Sass -

It's Barbie Bitch

Its All About Me

Blue Lagoon

Wet and Wild

Lazy Oaf - S16 Lookbook - 2016


- AW 2016/2017 -

- AW 2016/2017 -

- Lets Talk Sass Lets Talk Sass influenced by Soft Pop the Spring Summer 2016 macro trend. Moving from the innocent childlike prints to an attitude driven illustrative style, utilising language with a pop of sass and a daring tongue-in-cheek flare. Driven by changing attitudes from key figures within popular culture such as Miley Cyrus and Lady Gaga, and their devoted following from the youth of today. Exhibited in Autumn Winter 2016/17 collections from Alexander Wang, Sophia Webster, Lazy Oaf, Clio Peppiatt and Walter Van Beirendonck. Lets Talk Sass is communicated through appliqued slogans, repeat prints and graphic embellishments. Sophia Webster AW16/17 - 2016

Clio Peppiatt AW16/17 - 2016

- Print and Graphics -

- Print and Graphics -


Autumn Winter 2016/2017

Print & Graphics

Jim Lambie - 2013

Retro Glitch


Bad Trip

Day Glow

The Grass is Greener

The Bee's Knees

- retro Glitch -

Floating On Top

Groovy Girl

Hot To Trot

Red Stockings

Syver Lauritzsen - Monolitt - 2016


- AW 2016/2017 -

- AW 2016/2017 -

- Retro Glitch Retro Glitch is derived from the use of nostalgic patterns and primary colour combinations teamed with repeated shapes and graphic patterns, creating a digital style jigsaw print. Influences originating from the 1960’s psychedelic trip traveling through to the 1980’s digital age, represented through the use of primary and secondary hues working alongside contrasting black and white prints and multitonal stripes.

Burberry AW16/17 - 2016

Exhibited in Autumn Winter 2016/17 collections from Paul Smith and Marco De Vincenzo. Retro Glitch takes influence from Jim Lambie’s artwork infused with elongated geometric stripes and bright conflicting colours.

Marco De Vincenzo AW16/17 - MFW - 2016

Burberry AW16/17 - 2016

- Print and Graphics -

- Print and Graphics -


Autumn Winter 2016/2017

Print & Graphics

Matthias Heiderich - 2016

Gradated Forms


Coarse Grit

Gravel

Foiled Finish

Broken Beige

- Gradated Forms -

Weathered Moss

Embossed

Hardened Rust

Brutish Crag

Matthias Heiderich - 2016


- AW 2016/2017 -

- AW 2016/2017 -

- Gradated Forms Bella Pella - WGSN - 2016

Spaceroom SS17 - WGSN - 2016

Gradated Forms takes influence from 1950’s architectural movement, Brutalism. Exposed concrete like textures and tones are used as a coating on paper and wood to create a raw and industrialised aesthetic. Key materials include recycled cardboard, aluminum foil and matte papers, creating a rough and tactile appearance on both branding and packaging. Exhibited in 2016 work by product designer and sculptors Philippe Malouin and John M Armleder. Gradated Forms incorporates surface prints that have been scratched and embossed to evoke a distressed appearance and tactile nature, referencing exposed concrete and weathered surfaces.

Matthias Heiderich - 2016

Roberto Sironi - 2016

- Print and Graphics -

- Print and Graphics -


Autumn Winter 2016/2017

Sportswear

Premium Trade Show, Berlin - Own Image - 2016

Holographic Escapism


Burst Of Life

Refracted Motion

Cute But Not Week

Enflame The Fury

- Holographic Escapism -

Lifting The Spice

Blurred Vision

Ignite The Power

Bold Energy

Casall - Own Image - 2016


- AW 2016/2017 -

- AW 2016/2017 -

- Holographic Escapism Holographic Escapism offsets hallucinatory effects that emulate a state of constant movement as graphic applications are cleverly constructed to imitate the illusion of changing shape and form. Double-register colour and offset prints create a moving optical illusion as the pattern magnifies and warps across the body. Casall - Own Image - 2016

Casall - Own Image - 2016

- Sportswear -

Exhibited in Autumn Winter 2016/17 collections from Mary Katrantzou X Adidas Originals, Antoine Peters and Bei Kuo. Holographic Escapism encapsulates the new style of fitness in which digital and immersive techniques are combined to create a sensory-rich experience to the hardcore workout. Retro reflective prints and optic fibers are utilised to show the athlete at high speed and in constant movement, reminiscent of a kinetic wave.

Premium Trade Show Berlin - Own Image - 2016

- Sportswear -


Autumn Winter 2016/2017

Sportswear

Premium Trade Show, Berlin - Own Image - 2016

Insulate


Blistered

Enflamed Amber

Maxi Bounce

Plumped Cotton

- Insulate -

Crisp Cocoon

Layered Earth

Confined Space

Isolated

Yeezy Season 3 - 2016


- AW 2016/2017 -

- AW 2016/2017 -

- Insulate Insulate communicates voluminous puffa jackets of oversized proportions, featuring exaggerated sleeves and thick horizontal baffles, providing enhanced insulation and protection from the extreme elements. Cocooning the figure from neck to knee, high-shine tech fabrics are used to enhance the bubble like appearance of the jackets in coordination with central fastenings and dropped hemlines.

Premium Trade Show, Berlin - Own Image - 2016

Exhibited first in Menswear Autumn Winter 2016/17 collections by Raf Simons, Henrik Vibskov, Moschino and Rick Owens. The trend has since crossed over into Womenswear, demonstrated in collections by Marques Almeida, Balenciaga, Vetements and Yeezy Season 3.

Marques Almeida - 2016

- Sportswear -

- Sportswear -


Autumn Winter 2016/2017

Sportswear

Balenciaga - 2015

Oxidised Existance


Bleached Blur

Frosted Mineral

Moving Glacier

Grounded Element

- Oxidised Existance -

Blurred Growth

Root

Natural Grain

Slate

Alice Mourou - Unsplash - 2016


- AW 2016/2017 -

- AW 2016/2017 -

- Oxidised Existance Stella McCartney X Adidas - 2016

Adyn X Harvey Nichols - 2016

Oxidised Existence takes inspiration from the evolution of last seasons Blue wave Art attack trend. Strongly influenced by the elemental macro trend ‘Elemental’ taking aspects from glacial camo-like marbling, raw, frostbitten and whitened elements. These elements create a surface finish with a cracked, flaked, marbled effect. Oxidised Existence informs all-over prints that react and contort during exercise ensuring the fabric remain durable during an intense work out. Exhibited in Autumn Winter 2016/17 collections from Stella McCartney X Adidas and Adyn X Harvey Nichols.

Adyn X Harvey Nichols - 2016

- Sportswear -

- Sportswear -


Daniel, V. (no date) Photo by Daniel Lozano Valdés Available at: https://unsplash.com/photos/lZ2LB1s_z7s (Accessed: 4 May 2016).

Own Image, Bikini Berlin. 2016

Morby, A. (2015) Snarkitecture suspends 700 air Jordan replicas in Kith’s Brooklyn store Available at: http://www.dezeen.com/2015/11/13/snarkitecture-kith-brooklyn-store-installation-700-nike-air-jordan-replicas-cereal-bar/ (Accessed: 18 May 2016).

Own Image, Ethical Trade Show, Berlin. 2016

Own Image, Bikini Berlin. 2016

Own Image, Bikini Berlin. 2016

Own Image, Alexanderplatz Mall. Berlin. 2016 LTD, L.O. (2013b) Lookbook Available at: http://www.lazyoaf.com/lazy-swim-club (Accessed: 7 May 2016).

Instagram photo by Snarkitecture • Nov 17, 2015 at 10: 24pm UTC (no date) Available at: https://www.instagram. com/p/-M91O2tiAd/?taken-by=snarkitecture (Accessed: 18 May 2016).

Peppiatt, C. (2016) Clio Peppiatt autumn/winter 2016-17 ready-to-wear Available at: http://www.vogue.co.uk/fashion/autumn-winter-2016/ready-to-wear/clio-peppiatt (Accessed: 5 May 2016).

Own Image, Bikini Berlin. 2016 Webster, S. (2016) Sophia Webster autumn/winter 2016-17 ready-to-wear Available at: http://www.vogue.co.uk/ fashion/autumn-winter-2016/ready-to-wear/sophia-webster (Accessed: 2 May 2016). Linacre, E. (2016) The nest / edward linacre Available at: http://www.formakers.eu/project-1270-edward-linacre-the-nest (Accessed: 16 May 2016). Met, M.M. (2012) Colorful strips of geometric vinyl tape transform room Available at: http://www.mymodernmet. com/profiles/blogs/jim-lambie-vinyl-tape-floor-installations (Accessed: 9 May 2016). Own Image, Bikini Berlin. 2016

Lauritzen, S. (2014) Monolitt Available at: http://syverlauritzsen.tumblr.com/post/97227302315/monolitt-is-an-interactive-installation-that-quite (Accessed: 18 May 2016). Own Image, Bikini Berlin. 2016

Own Image, Ethical Trade Show, Berlin. 2016

Burberry autumn/winter 2016-17 ready-to-wear (2016) Available at: http://www.vogue.co.uk/fashion/autumn-winter-2016/ready-to-wear/burberry (Accessed: 11 May 2016).

2015, K. (2015b) Kloke store Available at: http://kloke.com.au/blogs/journal/53544261-kloke-store (Accessed: 7 May 2016).

Burberry autumn/winter 2016-17 ready-to-wear (2016) Available at: http://www.vogue.co.uk/fashion/autumn-winter-2016/ready-to-wear/burberry (Accessed: 11 May 2016).


Marco de Vincenzo autumn/winter 2016-17 ready-to-wear (2016) Available at: http://www.vogue.co.uk/fashion/au-

Own Image, Premium Trade Show, Berlin. 2016

tumn-winter-2016/ready-to-wear/marco-de-vincenzo (Accessed: 18 May 2016).

Heiderich, M. (no date) Systems / layers I Available at: http://www.matthias-heiderich.de/systems-layers/ (Accessed: 18 May 2016).

Inspired by women’s tops on Nuji (no date) Available at: http://blog.nuji.com/post/103035022018/inspired-by-

Heiderich, M. (no date) Systems / layers I Available at: http://www.matthias-heiderich.de/systems-layers/ (Accessed: 18 May 2016).

Alice, M. (no date) Photo by Alice Mourou Available at: https://unsplash.com/photos/6ka4w0Hnmd0 (Accessed: 7 May 2016).

Heiderich, M. (no date) Systems / layers I Available at: http://www.matthias-heiderich.de/systems-layers/ (Accessed: 18 May 2016).

A D Y N (2015) Available at: http://adynclothing.tumblr.com/ (Accessed: 6 May 2016).

Pella, B. (2005) CAS – central authentication service Available at: http://www.wgsn.com.ezproxy.ntu.ac.uk/content/ board_viewer/#/59426/page/1 (Accessed: 18 May 2016).

Spaceroom (2005) CAS – central authentication service Available at: http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/59426/page/1 (Accessed: 18 May 2016).

Sironi, R. (2005) Roberto Sironi Available at: http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/59426/page/1 (Accessed: 18 May 2016).

Own Image, Premium Trade Show, Berlin. 2016

Yeezy autumn/winter 2016-17 ready-to-wear (2016) Available at: http://www.vogue.co.uk/fashion/autumn-winter-2016/ready-to-wear/yeezy (Accessed: 18 May 2016).

Almeida, M. (no date) Available at: http://www.vogue.co.uk/fashion/autumn-winter-2016/ready-to-wear/ marques-almeida/full-length-photos/gallery/1583506 (Accessed: 18 May 2016).

womens-tops-on-nuji (Accessed: 16 May 2016).

The WGSN Active team, Stella Mccartney for Adidas, 2015, Available at: https://www.wgsn.com/content/image_ viewer/#/image.22158474/ (Accessed: 15 May 2016)

A D Y N (2015) Available at: http://adynclothing.tumblr.com/ (Accessed: 6 May 2016).



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