Environmental Design Studio 4 - STUN

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STUN

An Exposure, a door into the realm of sexual assault that looks into our ambivalence and challenges us to act differently.

The Stun exhibition is an effort to heal the decline of morality, and its consequences in our society.

Behnia Rahmati FA / 2014

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CONTENTS

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INTRODUCTION

06 08 12 15 17

Project Overview Brand Analysis Potential Consumers Site Analysis Potential Proposals

SPECIAL DEVELOPMENT

70 72 76 78 80

FORM PROCESS

EXPLORATION

21 25 28

Research Target Audience Potential Programs

IDENTITY APPLICATION

30 31 36 39 41 46

Brand Names Narrative Collage Logo Phase One Logo Phase Two Logo Phase Three Final Brand Identity

Final Floor Plans Final Story Board Final Rendering Presentation Boards Final Model

50 54 56 58 60 62 64 75 77 79 81

Floor Plan Sketches Sketches Part One Sketches Part Two Study Model Part One Study Model Part Two Study Model Part Three Midterm Model Color Study Study model final Plan Drawing Section drawing CONCLUSION

86 88 90 93

Site Placement Interior Renderings Final Presentation Final Model and Board

COPYRIGHTS Š 2014 Behnia Rahmati Term Four, Environmental Design, Fall 2014 behnia.rahmati@gmail.com 310 801 9505 Robert H. Ball - Environmental Design Studio Four Samuel Cody Clark - Design Lab Four Emil H Mertzel - Structure-Interior Architect Javier Alejandro Palomares - Digital Process Four

Images . Behnia Rahmati Photography . Behnia Rahmati Illustration . Behnia Rahmati Typefaces . Frutiger LT Std Light, Condensed and Roman Published in the United States of America

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STUN An exhibition about Sexual Assault

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DEFINITION

The Bystander effect is the product of declining morals and values in our society.

INTRODUCTION

Sexual Assault and Violence is not victims fault The dominant system maintain and reproduce itself Power and Privilege.

The ability to go unexamined and rendered invisible

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CONCEPT CONFIGURATION

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Project Proposal

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AUDIENCE Post-pubescent and in the formative stage of their personality, high school students are the target group over which the exhibition will yield the most powerful influence.

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LOCATION Ramon C. Cortines School of Visual and Performing Arts 450 North Grand Ave. Los Angeles, CA 90012-2123 Public School - 9 to 12 Grades

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SKETCH MODEL ONE Use of film tape to explore harsh forms and study of shadows.

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SKETCH MODEL TWO hide and reveal concept, incorporated into the environment, creating bold moves.

STUN

This is not an exhibition.

It is a vibration before the quake.

In this multi sensory venue, you are envied to sentience and animate our passion, toward empathy for one another and condemn rage.

Divulg Twilit

eview

Strip away

Unwrap

Attain

Notice

Man up

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SKETCH MODEL THREE Using the curve moves and dark and light material, creating contrast for two different section.

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GRAPHIC DESIGN INFLUENCE Barbara Kruger, taking advantage of large graphics and color, to deliver strong messages.

INTRODUCTION

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STUDY MODEL FOUR Rough material and jagged forms collaborate in the exhibition space.

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RESEARCH

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PERVASIVE CONFOUND OBSCURE WITNESS DECEPTIVE

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Initial Sketch Model One

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Walk Through - Condemn

Walk Through - Condone

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MESSAGING Looking into the world of social media and studding the language and tone of youth

GRAPHIC APPLICATION

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PROCESS MODEL Taking the conceptual experience and turning it into reality involves fitting the structure into the side of the hill using the techniques of layering, overlapping, folding and ruffling.

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FINAL SKETCH MODEL At this stage all the graphic is well defined and spaces are speaking of the same work and setting up the right mood for visitors.

ENERGY

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INTRODUCTION

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THE MANIFEST, THE PERFORMANCE

MIDTERM

FORM PROCESS

MIDTERM NOTES The Good The concept is strong is speaks of a prevalent and epidemic issue that our society is struggling with, the design that is following the concept is clear the idea play, inviting the visitors to be part of it. the from language is working, it dose not represents the victim and healing their pain. which is great.

The Bad The messaging and wording about what each exhibition are about need to be specific and in detail, the function of the mask can be much broader, for example they can be bar-coded and visitor can use them as key to discover the space, (each might reveal part of story of a designated character.

We need stronger connection, introducing characters into exhibition so the participants will follow what have happened to them.

The Ugly Communication problem, the boards it has to be better explanation to highlight and underline the fact that “STUN� is not showcasing the victims. that has to be supported by WHY, is that direction taken, (of course we are taking about the victims and what is the result of sexual assault, but through the lens of bystander effect.

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STUN

AN EXPOSURE, A DOOR INTO THE REALM OF SEXUAL ASSAULT, THAT LOOKS INTO OUR AMBIVALENCE AND CHALLENGES US TO ACT DIFFERENTLY. BYSTANDERS EFFECT IS A PRODUCTION OF DECLINING MORALS AND VALUES IN OUR SOCIETY.

PERVASIVE CONFOUND DECEPTIVE OBSCURED WITNESS

WW OPENING WITH SENSUAL DANCE PERFORMANCE, THEN TWO TYPES OF MASKS ARE GIVEN TO AUDIENCE, WHICH DIVIDES THEM INTO TWO GROUPS,

CONDEMN ONE GROUP IS GUIDE TO AN UNEASY THOUGH AREA WITH COLUMNS SHINING RED AND VOICES ENGAGING VISITORS MORE WITH QUESTIONS.

CONDONE THE OTHER GROUP, FINDS THEMSELVES IN FAST PAST LINEAR PASS WAY, WITCH ENCOURAGES THEM TO WALK AWAY WITHOUT THINKING.

DIALOGUE ONCE BOTH GROUPS PASS THE TWO DIFFERENT SCENARIO, THEY ARE ENCOURAGED TO SHARE THEIR EXPERIENCE WITH OTHER PEOPLE.

AUDIENCE & LOCATION LATE HIGH SCHOOL STUDENTS (RAMON C. CORTINES SCHOOL OF VISUAL AND PERFORMING ARTS, LA.)

EFFECT AUDIENCE ARE NOW FORMED THEIR OWN POINT OF VIEW ABOUT SEXUAL ASSAULT,AND THIS WILL LEAD INTO EFFECTIVE WAY SOCIETY WILL IMPROVE AND WE CARE MORE ABOUT ONE-ANOTHER,

INSPIRATIONS LOOKING AT VICTIMIZATION IN LANGUAGE, OUR SOCIETY, LOOKING AT INTERPRETATION OF PAIN AND DISGUST IN HUMAN BEHAVIOR,

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PRESENTATION BOARD

CONDONE

CONDEMN

THE LESS I CARE, THE HAPPIER I AM THE LESS I CARE, THE HAPPIER I AM THE LESS I CARE, THE HAPPIER I AM THE LESS I CARE, T THE LESS I CARE, THE HAPPIER I AM

THE LESS I CARE, THE HAPPIER I AM THE LESS I CARE, THE HAPPIER I AM THE LESS I CARE, THE HAPPIER I AM THE LESS I CARE THE LESS I CARE, THE HAPPIER I AM

THE LESS I CARE, THE HAPPIER I AM THE LESS I CARE, THE HAPPIER I AM THE HAPPIER I AMTHE LESS I CARE, THE HAPPIER I AM

THE LESS I CARE, THE HAPPIER I AM THE LESS I CARE, THE HAPPIER I AM E, THE HAPPIER I AMTHE LESS I CARE, THE HAPPIER I AM

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HOW COULD YOU LIVE WITH YOURSELF? HOW COULD YOU LIVE WITH YOURSELF?

HOW COULD YOU LIVE WITH YOURSELF?

HOW COULD YOU LIVE WITH YOURSELF?

ANYONE, YOUR BEST FRIEND...

DON’T BECOME THAT PERSON

IT YOU FEEL UNSAFE

IT CAN HAPPEN TO

TWO PEOPLE CAN LOOK AT SEXCUAL ASSULT

HAPPENING AND SEE IT

DIFFFF RENTLY

WHAT ARE YOU LOOKING AT...

DID

YOU ANOTHER

HEARD? HERO.

REVEAL

REVEAL

LET

YOURSELF REVEAL YOURSELF REVEAL YOURSELF REVEAL YOURSELF REVEAL YOURSELF YOURSELF

YOU ARE A VERY SPECIAL PERSON, YOU ARE A VERY SPECIAL PERSON, SO WHAT CAN YOU DO, FOR YOU YOU ARE A VERY SPECIAL PERSON, SO WHAT CAN YOU DO, FOR YOU YOU ARE A VERY SPECIAL PERSON, SO WHAT CAN YOU DO, FOR YOU ARE A VERY SPECIAL PERSON, SO WHAT CAN YOU DO, FOR YOU

YOU ARE A VERY SPECIAL PERSON, SO WHAT CAN YOU DO, FOR YOU ARE A VERY SPECIAL PERSON, SO WHAT CAN YOU DO, FOR YOU ARE A VERY SPECIAL PERSON, SO WHAT CAN

YOURSELF CHALLENGE

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The Making Of Stun

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PROJECT TITLE:

STUN

DATE: 12/ 12/ 2014

DRN. BY: BEHNIA RAHMATI

CHK. BY: EMIL MERTZEL

ALLUMINUM PIPE

CONNECTION UNIT

AXONOMETRIX PIPE FRAME

DETAIL 1

DRAWING NO:

A

4/4

PROJECT TITLE:

STUN SCALE: 1/4” = 1’0”

2 A3

DATE: 12/ 12/ 2014

DRN. BY: BEHNIA RAHMATI

CHK. BY: EMIL MERTZEL

1 A3

SECTION A-A’ DRAWING NO:

A

2/4

PROJECT TITLE:

STUN ELECTRIC CABLE

SCALE: 6” = 1’0”

LIGHTING UNIT

DATE: 12/ 12/ 2014

VELLUM SHEET

ALUMINUM PIPE VERTICAL ALUMINUM PIPE HORIZONTAL

MDF WOOD PANEL

DRN. BY: BEHNIA RAHMATI

CHK. BY: EMIL MERTZEL GROMMET

DETAIL 2

BOLT

DETAIL DRAWING PIPE CONNECTION AND LIGHTING SYSTEM

CONNECTION PLATE PLASTIC WASHER

CONNECTION PLATE

DRAWING NO:

2X6” LUMBER

PLAN, DETAIL 1, 2

DETAIL 1

A

3/4

PROJECT TITLE: A2

Y

STUN SCALE: 3/16” = 1’0”

DATE: 12/ 12/ 2014

DRN. BY: BEHNIA RAHMATI

CHK. BY: EMIL MERTZEL

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DRAWING NO: A2

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A

1/4

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MANIFEST OPENING WITH A SENSUAL DANCE PERFORMANCE, TWO TYPES OF MASKS ARE GIVEN TO THE AUDIENCE, WHICH DIVIDES THEM INTO TWO GROUPS. EACH GROUP WILL PROCEED INTO TWO SEPARATE SECTIONS

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CONDEMN ONE GROUP IS GUIDED INTO A HARSH, VISUALLY INTENSE AREA WITH BRUTALLY RED GRAPHICS WHILE DIGITAL SCREENS ENGAGE PARTICIPANTS TO HEAR MESSAGES FROM OTHERS IN THE COMMUNITY

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CONDONE IN THIS SECTION, PARTICIPANTS FIND THEMSELVES IN A SOOTHING, COMFORTABLE ENVIRONMENT THAT ENCOURAGES THEM TO BE INDIVIDUALISTIC AS WELL AS TO WALK AWAY FROM OTHER PEOPLE’S PROBLEMS WITHOUT THINKING TWICE

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CULMINATION BOTH GROUPS WILL THEN PROCEED TO A DISCUSSION AREA, WHERE THEY WILL EXCHANGE EXPERIENCES AND LEARN MORE ABOUT SEXUAL ASSAULT, HOW OFTEN IT HAPPENS AND HOW NEAR IT IS TO THEM. THEY WILL LEAVE EQUIPPED WITH THE EXPERIENCE THAT COULD HELP TO TRIGGER ACTION IN THE FUTURE

CONCLUSION

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STUN

AN EXPOSURE, A DOOR INTO THE REALM OF SEXUAL ASSAULT THAT LOOKS INTO OUR AMBIVALENCE AND CHALLENGES US TO ACT DIFFERENTLY.

PERVASIVE

CONFOUND

OBSCURE WITNESS

DECEPTIVE

THE BYSTANDER EFFECT IS THE PRODUCT OF DECLINING MORALS AND VALUES IN OUR SOCIETY. POST-PUBESCENT AND IN THE FORMATIVE STAGE OF THEIR PERSONALITY, HIGH SCHOOL STUDENTS ARE THE TARGET GROUP OVER WHICH THIS EXHIBITION WILL YIELD THE MOST POWERFUL INFLUENCE.

MANIFEST OPENING WITH A SENSUAL DANCE PERFORMANCE, TWO TYPES OF MASKS ARE GIVEN TO THE AUDIENCE, WHICH DIVIDES THEM INTO TWO GROUPS. EACH GROUP WILL PROCEED INTO TWO SEPARATE SECTIONS

CONDEMN ONE GROUP IS GUIDED INTO A HARSH, VISUALLY INTENSE AREA WITH BRUTALLY RED GRAPHICS WHILE DIGITAL SCREENS ENGAGE PARTICIPANTS TO HEAR MESSAGES FROM OTHERS IN THE COMMUNITY

STUN

CONDONE IN THIS SECTION, PARTICIPANTS FIND THEMSELVES IN A SOOTHING, COMFORTABLE ENVIRONMENT THAT ENCOURAGES THEM TO BE INDIVIDUALISTIC AS WELL AS TO WALK AWAY FROM OTHER PEOPLE’S PROBLEMS WITHOUT THINKING TWICE

AXONOMETRIC VIEW

VISION

INTERACTION

CONVERSATION

CULMINATION BOTH GROUPS WILL THEN PROCEED TO A DISCUSSION AREA, WHERE THEY WILL EXCHANGE EXPERIENCES AND LEARN MORE ABOUT SEXUAL ASSAULT, HOW OFTEN IT HAPPENS AND HOW NEAR IT IS TO THEM. THEY WILL LEAVE EQUIPPED WITH THE EXPERIENCE THAT COULD HELP TO TRIGGER ACTION IN THE FUTURE

LOCATION RAMON C. CORTINES SCHOOL OF VISUAL AND PERFORMING ARTS, LA

SECTION DRAWING

CONSTRUCTION DRAWING

CONCLUSION

PRESENTATION BOARD

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CONCLUSION

FINAL PRESENTATION

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