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The

INTELLIGENT

Diet Subaru LOS SUEÑOS

Golf Cup

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EDITOR’S LETTER August 2013

Our eagerness to invest in something that bears success and definite proceeds is what everybody hopes for.

Especially in the unbalanced dynamic world of hopeful economists. So we tend to look at the ripples in the water that can eventually turn into our wave of success. Looking for those ripples we try to see what’s booming or has potential of doing so. Hoping to be at the beginning of a good wave though, we need to pause enough to do our research.

To check and see if the wind is strong enough to take your wave to the right direction and pull it all the way through.

When done your research and you feel in your gut that this is it. Don’t hesitate but jump on it, find your balance and enjoy the ride.

Deborah Verwey

ED ITO R IN CH IEF

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Wave

SURFING THE

O F I NVE S T M E N T

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ICONIC LIVING August 2013

THE NEW

boom IN INVEST MENT S

WHY ARE THERE SO MANY INVESTORS GOING FOR OFFICE CENTERS AND COMMERCIAL SPACES RIGHT NOW? IS IT THE SAFEST WAY OF INVESTING? IT SEEMS LIKE EVERYWHERE YOU LOOK, there are office and commercial spaces popping out of the ground. Especially in the metropolitan area, where there are already several office communities. Also to find in this area are the plazas ranging from just a few specialty stores up until multi-plazas where you can find all you need in one spot.

Why are there so many investors going for office centers and commercial spaces right now?

Is it the safest way of investing?

I SPOKE ABOUT THIS SUBJECT WITH ESTEBAN PASTOR, HEAD OF MARKETING FOR NOMADA BUSINESS CENTER. There are 4000 sqm. of office and spaces going to be built specifically in the coming years in Costa Rica. You would think it is something good to invest in right now because there is seemingly a big demand. If not well researched, the truth is further from it. It is very well possible that in the past there has been a lot of demand, but could it be that the demand has already been filled? And even more so, the lack of vision that most investors have, has made it almost impossible to fill all spaces.

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The way the new wave of business minded people are focused is on cooperating together to make things work. Creating and stimulating each other towards greatness. So that each can have their share of success along the way.

Sadly most of the evolving constructions are not made to help businesses succeed, more so to invest and wait for the proceeds. The funny thing is if they only took some more time not only to have an architectural statement, but to continue into strategizing the spaces. Thinking forward based on the spot, what people it can attract and what diverse businesses need to be approached to achieve that goal. In this way making sure that proceeds will be met, probably even within a certain time frame.

What we see happening right now is that many repeat what seems successful, but then doing something over and over again without thought defines craziness. And trying to get on top of that vicious cycle you see the discount cards coming out from 10% to even 50%. Not a good evolution, why not? Because in a mall or a plaza (and I quote Esteban Pastor)�there are different animals, one is a giraffe and can eat all the leaves on top of the tree as well as under.

Doing something over and over again without thought defines crazy

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August 2013

If all roses are red and there is one white, your eye and desire goes out to that one.

But the zebra only reaches so far and the white shark just eats all kinds that get in its way. So just saying that, for example, a small business owner can never compete with a huge brand already established for many years. And can even, if it decides to do so, kill the little guy through going so low that the little guy dies.“ So it can be a risk, but if well thought through and with a strategic plan it can be a very interesting investment. So not every plaza mall or office space is well worth investing. You need to do your homework, think along the following lines.

Where are these investments placed, does it have an easy description how to get there. Near what kind of population is it located and is there a strategic plan for potential renters adapted to that. Or does the plaza have a specific focus, so that people will travel to get there because of the specific mark it carries (health center or eco-orientated center etc.).

If all roses are red and there is one white one, your eye and desire goes out to that one. So be sure to catch the one who is unique and has its project well strategized, so that one is your white rose.

ICONIC TECHNOLOGY CULTURE August 2013

The

TEEN age

ENTREPRENEUR

He is just 17-years-old and already has thirty million self-earned-dollars sitting comfortably in his bank account. All by starting a software company at the age of fifteen.

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BY HAVING A DREAM, BELIEVING IN YOURSELF AND BEING ABLE TO CONVINCINGLY COMMUNICATE IT TO POTENTIAL INVESTORS YOU COULD RELEASE AN IPHONE APP AND WITHIN TWO YEARS SELL YOUR COMPANY FOR THIRTY MILLION DOLLARS. You can even achieve this being a high school student.The magical world of young entrepreneurs. They are eager, work hard and sometimes go over the line to achieve their goals.

They will not invite you for a drink unless they need something from you, but their stories about passion and not giving up can be quite inspiring.

Meet Nick D’Aloisio, a smart British teenager who is quite possibly the youngest successful Internet entrepreneur today.

He started a company named Frimby Limited by the age of 15. He made an iPhone app (Trimit) that was able to search and summarize the most important news items within categories like politics, technology and design. To do this he utilized a smart algorithm called SRI, able to aggregate and summarize news automatically.

It provided an overview of the daily news by investing five to ten minutes of reading, making it ideal for the morning commute. But how did Nick end up being one the youngest successful entrepreneurs?

The even younger years Nick started really young. He was eleven when the iPhone was introduced and twelve when Apple’s App Store became available (giving developers the possibility to develop and sell apps for the iPhone). His interest in developing an app for the iPhone started as nothing more than a nerdy itch. By leveling the playing field for indie developers and big corporations, the

App Store was an exciting new platform. Nick learned programming by reading books and begged his parents to buy him a MacBook Pro with a retail value of $2,200. His mother (a lawyer) and his father (vice president of Morgan Stanley) did not understand why their son needed such an expensive computer. He convinced them but his parents made him sign a contract to make sure he would actually develop and release a commercial app. He read the contract and signed in a heartbeat. He then looked up to his mother and showed her the biggest smile she ever saw and hugged her as hard as he could. His journey was about to begin.

He spent his summer holidays developing his first apps. These were trial runs focusing on trying out different ideas and sharpen his programming skills. Every week he would send out an email to Apple promoting his new apps, but never received an answer.

In 2010 he had the idea to summarize news by utilizing a smart algorithm and released Trimit, an App for the iPhone.

As usual he would send out an email to Apple to promote his app but no replies were coming back his way. However, this time someone within Apple was impressed and he received the acknowledgement of ‘New and Noteworthy’, resulting in his app being visible on the first page of the App Store for two weeks. This would change everything.

The (tech) media started paying attention and wanted to interview him. TechCrunch, one of the biggest technology websites specialized in tech start-ups, published an interview with Nick on their front page. Due to an error, the

ICONIC TECHNOLOGY CULTURE August 2013

interview was published at 3:00 a.m. instead of 8:00 p.m. the night before, which turned out to be a blessing. Hong Kong billionaire Li Ka-Shing was just reading the latest technology news on TechCrunch as the interview with Nick was published. He realized the technology used

by Trimit had a lot of potential and decided to contact Nick directly. When Li called he did not know Nick was only fifteen years old. Although Nick tried to keep it a secret, he had to tell the truth at the end of the conversation. When Li asked why he could not call at a certain time, Nick had to confess he was unable to receive a call during school hours. Li was shocked but impressed and decided to meet Nick and his parents in London. He invested $300.000 dollars and took an advisory role.

Nick’s life would never be the same again.

further requests. Nick would also email Gizmodo (a very popular gadget and technology news site) on a weekly basis hoping to promote his app on their site. Unfortunately this did not end well. Every week Nick’s emails would become more desperate: begging, kicking, screaming and even demanding. He would say he would be fired if Gizmodo did not publish his story.

Next he said his company would go bankrupt and he was not going to be able to eat for a month if they did not publish something about his app.

Pressure and Media When you have just received a big investment, the pressure to get results grows exponentially, especially when you are only fifteen. Nick had to go to school, do his homework and work until 3 in the morning improving his app using Li’s feedback. In his summer holidays he would work day and night. He would send daily emails to technology oriented news sites to promote his app. He also sent emails to well known developers like Marco Arment (one of the founders of Tumblr, a blogging platform with 300 million users, and developer of a very popular iPhone/iPad app called Instapaper). Marco would receive an email every two months either asking to test a new version of Nick’s app or asking if he would be interested in working together. Nick envisioned that Instapaper (an app to read the news offline) would be a perfect companion to Trimit. But Marco was put off by Nick’s guerrilla tactics and decided to ignore

It was a harsh lesson in media tactics. But Nick did not give up. He became better at sending emails with tact instead of desperation. In December of 2011 he re-released his algorithm based news app and called it Summly.

His ambition to succeed and never stop finally brought him some success. After the release of Summly his app was featured in Wired and Forbes and he got invited for interviews on national television by CNBC and BBC. This media success would attract even more media attention. He used the small fame he garnered to attract more diverse investors. By the end of 2012 around a million dollars had been invested in his company.

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Gizmodo decided to call Trimit the worst app of the week and finally published an article about Nick called: “How I made a 15-Year-Old App Developer Cry”, publishing parts of the emails Nick had sent.

Thanks to angel investments by Ashton Kutcher and Stephen Fry (actors known for investing in future technologies), he was able to convince a few other companies to finance his project.

Summly however, did not have enough users to be a sustainable business. Stephen Fry decided to star in a commercial with Nick to help promote the app. It is not known if this campaign was successful in attracting more users, but it did increase media attention due to Stephen’s celebrity status. Summly got positive reviews, the app was labeled interesting and beautiful, surpassing the negativity of his previous app, Trimit.

However, the total user amount never passed 200.000. Not nearly enough to earn back the invested money. Nick never thought it would be that hard to succeed. He was close to failing, but he was about to be spectacularly saved.

Yahoo!

Yahoo! is trying to regain power within the Internet community. By reimagining the Flickr brand and acquiring popular products like Tumblr, Yahoo! hopes to win back lots fans. Even though their homepage is still one of the most visited webpages of the world, they have lost the interest of their target audience of young adults. This can become a long-term problem, as the youth is a strong voice in Internet success.

If you want to be successful in 2013 and beyond, you need to have a convincing mobile strategy. This is why Summly was an interesting product for Yahoo! as it optimized news for the smaller mobile screens. Nick was invited to visit Yahoo!’s headquarters at Sunnyvale California for an interesting conversation. His legs were trembling and his eyesight was blurry as he stepped into that building, not able to fully fathom what was happening. After a few talks the deal was to pay out thirty million dollars with 10% being stocks. He was ecstatic and accepted the deal. He will have to split the money partially with his co-workers and go to University part-time as the deal requires him to

work at Yahoo! ’s London office fulltime for at least two years.Is Nick the new Sergey Brin of Google or the new Mark Zuckerberg of Facebook? We will not know for at least a few more years. After the deal with Yahoo! was announced it came to light that Nick did not develop the algorithm himself, but licensed it and refined it. The Summly iPhone app turned out to be designed and developed by a company called Somo. He did however show that he has intelligent ideas about software and that he is able to act on those ideas and persuade others to follow his vision. Steve Jobs had a very famous quote:

“Don’t skate to where the puck is, skate to where the puck is going”.

Nick is not the new Steve Jobs, but he did learn from his lessons. For now he is a smart teenager with an entrepreneurial heart.

He has a girlfriend and a few close friends with whom he might share a few drinks. He still lives at home with his parents and is about to start his University bachelor. The only difference between him and his friends are a few million self-earned dollars in his bank account.

HOW TO GO ABOUT

CONFLICTS AT WORK

FIRST DISSECTION YOU NEED TO MAKE IS: is it a problem you need to discuss with your boss, or is it a problem with your colleagues? The difference needs to be made because you don’t want your boss to think you’re a whining worker that causes more drama than anything else. Creating through that a possible future exit.

An important issue when approaching your boss is to come prepared with a solution. This will give you an advantage in their eyes for future openings in higher positions knowing that you can handle yourself and think with the company instead of against it.

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ICONIC LIVING

August 2013

When approaching a colleague, be careful with choosing your words. Just think that it might be possible that you could have misjudged the situation or even the way of reasoning of a certain person. So what you should always say is that you might have understood whatever happened wrong. But that it came across negative and that you want to reestablish a better working relationship. Be open to hear their side of the story and then ask them, how can we come to a solution? You can come with ideas and be open to listen to their suggestions and find a middle.

When handled this way, there will be more respect and consideration and everybody can go back to their work.

ICONIC LIVING August 2013

YOU’RE AT A BIG LAUNCH PARTY DRESSED TO IMPRESS. IMPRESS YOU DO, BUT NOT FOR THE RIGHT REASONS YOU REALIZE AFTER A BRAVE FRIEND DECIDES TO HELP YOU OUT OF THE BUBBLE (THINKING THAT EVERYBODY REALLY LIKES YOUR NEW FASHION STATEMENT) AND TELLS YOU YOUR BODY FITTING DRESS IS COMPLETELY SHOWING YOUR BRAZILIAN UNDERWEAR, TIGER PRINT AND ALL (REALLY?).

YOU THINK THAT IS A HORROR? WELL YEAH, IT’S PRETTY MUCH UP THERE, BUT HOW YOU HANDLE YOURSELF AFTER, THAT’S TRULY THE QUESTION AND WHY ALL EYES ARE ON YOU WHILE YOU REALIZE YOUR BLOOD RISES TO YOUR HEAD AND YOUR HEART STARTS RACING. WHAT DO YOU DO, WHAT DO YOU DO??

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LET’S SEE WHAT WOULD LINDSAY LOHAN DO? She would probably order a bottle of the finest golden bubbles and celebrate, with like-minded friends, loving that she is in the spotlight again (no matter how or for what). Not quite the example you would like to follow.

No, let’s take a closer look at those whom have managed to stay elegant. And have been able to wave it to the background or better yet,

JENNIFER LAWRENCE MANAGES SCANDAL IN AN ICONIC WAY

LINDSAY LOHAN AND CHARLIE SHEEN HAVE CAREERS BUILT ON SCANDAL

being embraced for being brave.

We would like to shine the light on actress JENNIFER LAWRENCE. Being nominated and sitting in a crowd of Hollywood’s finest (nerve racking for anybody) then being called up to stage to collect her Oscar. She falls all over the steps!! What does she do? She strikes a pose.

Yes, she strikes a pose and not just any, but elegantly placed over the stairs in an almost vintage Hollywood picture of Grace Kelly kind of way. Then picks up herself with her head up high, leaving two of the most sought after actors wanting to rescue her, in the background.

What does she get? A standing ovation from the crowd and a run over and over on all of the entertainment channels. Talking about how elegant and a fine woman she is. ICONIC!

ICONIC LIVING August 2013

Now there is also BEN AFFLECK great actor and now first time director for the movie “ARGO”. The whole movie gets nominated but they forget him, which is AWKWARD to say the least. EVERYBODY starts to talk about it.

What does he do, when the judges of the Academy Awards finally acknowledge him …..

HE THANKS HIS WIFE for working on their marriage! Now he turns into the best example of a husband and becomes America’s sweetheart. Completely eliminated the big elephant in the room.

ANOTHER ICONIC MOVE, WE WOULD LOVE TO FOLLOW. Of course some might say, that the mentioned examples are too small to really be called scandals. So let’s talk MARTHA STEWART, getting a guilty verdict on insider trading concerning her companies on the New York stock exchange.

Having to go to prison for five months and all this being fought out in public. Scandal enough, I would say. So what does she do?? She literally says “I will be back” and that she does. She starts two TV shows, a radio program and keeps writing books, which had given her the success in earlier days. This is not enough because she also has a line of home goods for K-mart stores which includes furnishings and paints. So this lady got busy and then some to let us know she came back!! And what a fabulous way in doing so elegantly.

SO STAY ELEGANT, BRAVE AND DON’T SHY AWAY BUT TAKE IT ON AND ELIMINATE IT THROUGH SHOWING WHAT IS REALLY IMPORTANT.

BEN AFFLECK: A TRUE GENTLEMAN

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Martha Stuart is an example of fighting back scandal and making it big

WHEN YOU CHECK OUT THE SUBARU AWD UPHILL TEST RUN IN COMPARISON WITH SOME OF THE BEST BRANDS IT WILL BLOW YOUR MIND, AND COMPLETELY ALTER YOUR IDEA OF WHAT NEEDS TO BE YOUR NEXT TROPHY CAR.

YOUR NEXT

Trophy CAR Subaru has won and keeps winning the best prices in safety all over the world; and I am not just talking about one or two lucky shots, they have won the most prestigious awards.

To name a few, The IIHS and TSP+, which are not easy to get, they rate the “top safety pick” based on the overall safety on all four passengers seats. The tests are high-speed front and side crashes, rollover tests and evaluations of seat/head restraints for protection as well as neck injuries in rear impacts. Subaru got this award for the small SUV Forrester AND for the Brand SUBARU (cars made after 2012).

So lets get back to that new trophy car of yours, take your pick, because all of the new Subaru’s 22 ICONIC ESTILO

have the AWD performance in their DNA. If you check out their AWD YouTube test run on their Facebook, you will understand what I am talking about. After having seen how other well known Brand cars had to pull back in shame, you are going to want to sign up for that test drive. It is only natural that a car with such performance skills joins in to promote the “North Face Endurance Challenge”.The manufacturer of Subaru automobiles in Tokyo Japan, wanted to go for “enjoyment and peace of mind” through the Subaru experience. What you get truly is “confidence in motion”, the company’s brand statement.

ANDREA BIAGGI

ICONIC EVENTS

August 2013

TOMAS FRANCESCHI, FEDERICO MORA, JUAN CARLOS RUIZ, ALEX UNFRIED

But enough about driving with an edge for excitement and knowing you and your loved ones will always be safe. What could possibly be next for a brand that already has it all? Subaru Costa Rica directed by Carlos and Kristian Federspiel, decided to go the extra mile. In cooperation with well-known Costa Rican golf player Alvaro Ortiz, they brought the “The Subaru Golf Cup 2013” to life at Los Sueños Golf Resort. In the presence of Japanese ambassador Yoshiharu Namiki, the Subaru Golf Cup 2013 will “set the ball in motion!”.

Here is a look into an event designed to indulge a well-rounded driver that enjoys the good things in life.

The Subaru Golf Cup 2013 MARCO AGUILAR

FABIO SOLANO AND SON NICOLÁS

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ICONIC LIVING August 2013

EXAMPLES WE CAN LEARN FROM

PAY IT

forward

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IT JUST SEEMS THAT IN THIS TIME OF LIFE, WE NEED TO DO EVERYTHING WE CAN TO JUST START AND “GIVE BACK”.

It can be difficult to go all out at once, definitely.

But that cannot be an excuse to do nothing!

Or to think the next generation will pick it up.

Because if you think it, so will everybody else.

“For the world we are experiencing today is a result of our collective consciousness and if we want a new world, each of us must start taking responsibility for helping create it” (Rosemary Fillmore, Unity’s World Ambassador of Goodwill). So start giving back and see how easy it is to move to your first change. Because every step forward, no matter how small, is a step to a better environment. There are many stars that feel equally and have started to live by example.

Let’s take a look at a few:

Pierce Brosnan, whom we all love to remember from his role in “The Crown Affair”, is a true environmentalist.

Together with his wife, they have made great efforts towards bringing awareness to clean air and water campaigns. Also marine mammal and wetland protection has their interest. In accordance to the latter, the Brosnans’ have successfully worked together with NRDC (Natural Resources Defense Council) and have been able to prevent several cases that would have otherwise destroyed another piece of our ecosystem. Here are 2 examples: 1. When stopping a salt lake factory from performing out their plans, they were able to help the last breeding ground for the Pacific grey whale to be saved.

2. The prevention of a navy sonar system that has the capacity to kill whales, dolphins, seals

ICONIC LIVING August 2013

STING classic rock star, cofounded the rainforest foundation with his wife, focused to help safe South America’s ecosystem.

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Buying at stores that are linked to charitable causes – a great example we love to mention is L’Occitane. They have a wonderful program; if you buy their small soap made out of rose petals , 100% (after deduction) goes to a charitable cause for children regaining eyesight or preventing them to go blind in India. Not only an amazingly generous program, but buying their products, which range from hand and

PIERCE BROSNAN - A TRUE ENVIRONMENTALIST

and other marine mammals was another true victory.

The classic rock star Sting, together with his wife, founded the Rainforest Foundation focused to help save South America’s ecosystem. He has participated in many concerts meant for humanitarian purposes, ranging from Amnesty International to Sunny Brooks Foundation where he performed with Sheryl Crow.

THERE ARE MANY WAYS FOR US TO PARTICIPATE IN DOING OUR PART. HERE ARE SOME EXAMPLES: Recycling in and around the house This is an easy step and can range from using your grocery bags for garbage and dividing the garbage to reserving rainwater and using it for the garden.

Alternative energy – sun panels and windmills already are good options in this field.

In the next edition we will be talking to one company and take them under the loop so we can explain all the pro’s of settling for sun energy.

body crèmes to soaps and perfumes, is no pain either. Their crèmes are lovely to use because of the high percentage of Shea butter, which is known to have a healing function on your skin.

Giving back to charities and foundations Of course the well-known ones are already known.

Because at ICONIC we love to celebrate life, we have taken our first step and decided to go 100% digital so that we too can start giving back and prevent the process of cutting trees for the purpose of paper.

What will your first step be? Make what you do matter.

Start Living Iconic.

Through the eyes of

THE

TEACHER

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ICONIC LIVING

August 2013

The smell of the boy throwing up almost got me, while I was holding up the plastic bag, whispering calming words to him. Just hoping he would come to his senses to go home and take a day or two to get better.

But he just kept on refusing, with eyes of terror looking at me. Pleading if he could just get a pillow, he would lay his head on his school desk. Just for a few minutes and he would feel better “I promise� he says, while you could see the tears prickling at the back of his eyes.

I leave him, after making sure he is somehow comfortable. I turn and walk back to the front of the class trying to resume the task I had prior written on the school board. Somewhat surprised of the calmness of the rest of the children while they listen and take in the lesson.

Almost as if they are relieved of how I pick up this dramatic interruption. Giving him the opportunity to stay in school, rather than forcing him to go back to his house, where drama lives.

Working her way through the emotional distress of each child, which has hit them either at their home front or from the memories of the country they had fled from. She tries teaching them the values of life and practical ways to survive; and somehow, get some of the pleasure a child

should have back into their hart. Trying to reach into the depth of their darkness, while helping them resurface.

Memories shared by a teacher while thinking back about her decision to start teaching children with dramatic backgrounds or issues.

Wanting to do so after having lived a privileged life through teaching children in different countries on international schools. She wanted to give back and start helping these under privileged children. But how she sees it, they too, at a time in their near future will be a part of the society we live in. So if she could just reach their hearts, while still being in school, and give them some kind of piece of mind and teach them how to handle themselves in a changing world. Trying to show them that they do not have to be or stay the victim but that they can become powerful human beings, even leaders, changing the world while leaving their footprint in society.

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ICONIC LIVING

August 2013

“At the end of this program your metabolism can be as intact as that of a baby.”

ARE YOU FRUSTRATED WITH THE VICIOUS CYCLE OF WEIGHT LOSS, WEIGHT GAIN? Not to mention the health issues that come with it. This seems like a never-ending story.

So when I heard about a diet that declares war on fatty cells, but leaves the muscle tissue intact, I had to find out more.

When approaching Dr. Martinez, she was very passionate about the product called “Ideal Protein”. As an established nutritionist, she was not going to use, or even promote, just any product to her patients. After doing some research on “Ideal Protein”, she was so impressed by it that her confidence showed when talking about results. This only spiked my curiosity to hear and see more on this miracle worker.

We spoke about a patient dealing with overweight because of a sedentary lifestyle. He had already used several diet products. Some of them worked but, as we have heard many times, he regained the weight. So when he came to Dr. M she put him on the program. He started using it under the watchful eye of the good doctor, in combination with exercise. He lost 20 kilograms over a period of 2 months.

Not only did he successfully lose the weight, he also got back a healthy working liver, which was completely fatty before starting. Not to mention the insulin levels were 55 mg/dl on the first day. That is a pre-diabetic level, but soon after starting the program, the levels were exactly where they are supposed to be. Dr. M is now also helping him to maintain this healthy way of living, checking up every now and then, like

ICONIC LIVING

August 2013

every good doctor should.

Why the amazing results? Simple!

Dr. M explains, this is an intelligent diet product that works with the body. Teaching it “again” what it forgot (because of overuse of certain foods and not enough of others). The body picks up the signals and follows instructions. It starts to maintain the right levels of insulin and use the sugar for energy and disposes what is not needed (FAT!!). Because of the natural ingredients, the body starts working with the product to get the right results. While doing so, the body now maintains the energy to keep the muscles going. This means that while you lose weight and start feeling better, you immediately start looking better as well, because of your muscles. If you thought this was amazing (which it is, by the way) you should know that the product also has the capacity to eliminate the wretched ”cellulite”!

What a wonderful concept!

It is almost like a story of “The Nanny” and a stubborn out of control child. It’s not only the child that is out of control, but also the family’s household. Now the nanny comes into the household and helps the parents to get a better organization level in the house.

She helps them to do this through love, patience and holding on to rules. In this way not only the child feels happier in its home situation, but so does everybody else. Like the body, the nanny is the diet product that enters the body and teaches the organs how to behave. Now each organ starts doing its job and the whole body starts feeling and looking better. Becoming healthy again because of this intelligent program, making use of the “Ideal Protein”.

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If I might be so honest, aside from the fact if there is or is not a certain figure that all females and males fight to look like, one time or another in their lives, the most important feeling we should finally end up wanting to have, is the one of being happy in our own skin. And that feeling actually comes easy when you’re healthy.

So I would like to conclude; Doctors always try to do whatever is possible for a patient to gain their health, and in doing so, their pleasure in life. This can certainly be said of Dr. Martinez. She says that at the end of this program your metabolism can be as PURE as a baby!

GENIUS and if I might say, ICONIC! Call her and make an appointment, so you can start finding your specific best weight and get healthy while doing so.

The body picks up the signals and follows instruction.

It starts to maintain the right levels of insulin and use the sugar for energy and disposes what is not needed

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ICONIC ENTERTAINMENT

August 2013

We will be hearing a lot more from JT in 2013, because HE HAS MOST DEFINITLY GOT HIS SEXY BACK.

Justin Timberlake JUMPS BACK INTO SUIT

& TIE

After getting married last November with longtime girlfriend Jessica Biel, JT got back in his musical circle and has inspired us to listen to his soulful single “Suit & Tie” featuring JayZ. If you missed out on his live comeback performance at the Grammy’s, there is his “20/20 album”.

Thankfully there is more soul we can mesmerize on listening to these well put together words and notes.

JT has not only managed to be an amazing solo singer, he has booked succeses in the film industry as well. As an actor he has managed to put down believable characters in movies like Facebook, Friends with Benefits, Bad Teacher. He even made a movie with Clint Eastwood called “Trouble with the Curve”. This multiple talent knows how to make his projects succesful.

Through focussing his creativity on one project at a time and connecting with equally talented individuals.

It was no surprise when JT hooked up with Timbaland for his 20/20 album, with whom he also worked on his previous two succesful albums. But it was a surprise when he colaborated with Tom Ford fashion designer. He worked with JT on his cover art, for the long awaited comeback album. Wearing Tom Ford’s signature tie in the cover and in the video of the first single was a hit. Strategizing his comeback, JT is leaking information to his eager fans and makes us all hungry for more. Clearly, this very easy-going, charismatic talent has it going on.

An Iconic star? Definetly.

Adriana Monge Concepto Interiorismo

Metallic!

SO 2013!

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ICONIC TRENDS

August 2013

The different faces of metal are so inspirational that they have become this year’s hot trend. Not only do we see it in fashion but metal is also resurfacing in home accessories and dÊcor.

We went shopping with Adriana Monge from Concepto Interiorismo and found several distinctive pieces that could make wonders in interior design.

GLAMOROUS AND SUBTLE

Concepto Interiorismo puts several metallic pieces together. Combining hard metal accessories with warm materials, colors and shapes you can create a cohesive space.

Making it comfortable and cozy but perfect to entertain and impress guests.

STATEMENT CHAIR

“Metallic elements make the space super glamorous without it being too much or too flashy.”

ALTEA SHOWROOM

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INTERCASA SHOWROOM

ALTEA SHOWROOM

ALTEA SHOWROOM

“To use this trend you could either choose a piece to update the whole space or combine several to upscale it a notch.”

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HOLLYWOOD’S Favorite Face Time

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ICONIC TRENDS

August 2013

A make up line loved by those who expect excellence and who are used to getting what they want.

Here are some “Motives” why you should try it: • • • • • • •

Made for celebrities Created by celebrities Does not wear off throughout the day Made especially for your skin tone With Botox particles Quick dry and water proof eyeliner The eye shadow combinations you want

Everything is based on what YOU want.

Remember those boxes with color combinations from which you end up using only one? Those days are over when you have Motives.

You will be able to look like you got your make up done by a professional. All that and more at the reach of your fingertips.

Read more on how Costa Rica has become one of the privileged countries in Central America that has started to become acquainted with this leading brand of make up, made for those in search of precision.

KIM KARDASHIAN’S MAKEUP IS ALWAYS FLAWLESS

ICONIC TRENDS August 2013

Moreover, our products are not tested on animals and we care to use the best and most natural resources we possibly can.

Motives comes to Costa Rica giving you the opportunity to earn money face to face while being a beauty advisor in three different ways: as sales representative (advisor), as preferential customer or through one of our franchises. No matter what option you choose, you will receive the proper training in order to take the image and quality of the products you own and represent to the Costa Rican market.

MOTIVES BY LOREN RIDINGER IS AN AWARD WINNING AND TRENDSETTER COSMETICS LINE THAT IS CHANGING THE IMAGE OF THE BEAUTY INDUSTRY. Motives cosmetics are attractive and easy to use; they will give you a beautiful skin tone, making you feel and look perfect and glamorous. We have modern colors and use the best ingredients in the industry. Your eyes, cheeks, lips, face and nails will feel and look beautiful.

Just as their creator Loren Ridinger, Motives cosmetics are changing the world of cosmetics.

Motives is a line that does not compromise quality over price, this way we make sure that the quality of our products is not subject to high prices making it unavailable for our final consumers. We have created a line that fits every pocket. Loren Ridinger buys only the best from her suppliers and creators, making a product that is highly qualified and under the best standards of quality.

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Carmen Arancibia, Motives Advisor for Franchises & Emerging Countries and Tatiana Corrales, Executive Coordinator make motives available for you. Our mission is to become a premium-leading brand for make up and skin care products in Costa Rica, not only in the commercial market but also for the public in general.

These well-known businesswomen and beauty lovers invite you to become part of our project and get to know our products. You can contact us via e-mail at info@motivescr.com; it will be a pleasure to welcome you in our showroom in Plaza Momentum, Lindora. You can also set an appointment with one of our beauty advisors and representatives around the country.

Motives by Loren Ridinger, the make up for celebrities is now in Costa Rica.

FASHION

ICONIC FASHION August 2013

IMPRESS YOUR IN-LAWS Milly Collection

STROLL DOWN SUNSET BOULEVARD Rachel Zoe WEAR IT TO WORK - Michael Kors 46 ICONIC ESTILO

LUNCH WITH GIRLFRIENDS J. Mendel 47 ICONIC ESTILO

ICONIC FASHION August 2013

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This summer black and white gets an architectural make over and is in need of a Prima Dona spot in your closet.

THE

BLACK WHITE INVASION

ICONIC FASHION August 2013

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One tone fashion suits

by Michael Kors.

ONE

TONE FASHION SUITS

ICONIC FASHION August 2013

POP male

Male suits are designed to be fitted this season with a pop of color.

Tommy Hilfiger

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Michael Kors

ICONIC FASHION August 2013

Spot light IN THE

Both spotlight designers are Costa Rican and have had the opportunity to finish their education abroad, they have come back to enrich Costa Rica with their Statement Designs.

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Marcelle Desanti

Uses exotic materials to give her designs a luxurious feel.

ICONIC FASHION August 2013

Marcella Bracci’s TABASCO

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These minikinis exude International inspiration.

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ILEANA VALVERDE, VIVIANA CALDERÓN AND PRISCILLA QUALLS

Boutique Valesky Organized a runway show featuring Costa Rica’s most famous mothers and their daughters, who wore this summer’s most fashionable clothing trends.

MARISOL SOTO WITH HER DAUGHTER NICOLE PRISCILLA QUALLS, AND MARILYN GAMBOA WITH THEIR MOMS

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ICONIC FASHION

August 2013

CATALINA MENDIETA AND VALERIA

PATRICIA FIGUEROA AND ESTEFANÍA

ARLENE RAVENTOS AND HER MOTHER

ACKNOWLEDGEMENTS August 2013

CON TRIBUTORS Special thanks to the people and companies that made this issue possible:

For any additional information on our contributors, please contact us at: iconicestilo.deborah@gmail.com