Pulse SPA Magazine March April 2017 by Bel SPA

Finding Stability in Work and Life

FROM YOUR CHAIRMAN

2017 ISPA BOARD OF DIRECTORS ELECTED OFFICERS CHAIRMAN Todd Shaw The Peaks Resort & Spa VICE CHAIRMAN Todd Hewitt Shangri-La International SECRETARY/TREASURER Garrett Mersberger Kohler Co. IMMEDIATE PAST CHAIRMAN Michael Tompkins Hutchinson Consulting DIRECTORS Sharilyn Abbajay ISPA Foundation Vice Chairman

mong all of today's generations, millennials are currently the center of attention. They have been praised for their fearless drive to make a bigger impact in the world, but have also been accused of being entitled. They have been picked apart, dissected and scrutinized under a microscope in terms of their work ethic, attitude toward

Noel Asmar Noel Asmar Group, Inc. Scott Duncan Spa Gregorie’s Blake Feeney Chaleur Beauty

life and preferences on the things that give them purpose. As future leaders, it begs an all-too-

Michael Harmsworth ESPA International (US) Ltd.

important question: What kind of leaders will today's millennials become?

Patrick Huey Sandals Resorts International

In this issue's End Notes (page 72), ISPA President Lynne McNees shares a viral video of 2016 ISPA Conference keynote speaker Simon Sinek giving a very insightful view about millennials in the workplace. Like Sinek, I believe our future success as an industry lies in supporting new talents entering the spa world. We have the responsibility to find ways to engage, inspire,

Kristine Huffman Huffman Hospitality Concepts Joshua Luckow Canyon Ranch Health Resorts Julie Oliff St. Regis Aspen

develop and create environments that leverage and empower emerging talents. The stronger we

Laura Parsons ESPA International (US) Ltd. (Spa Division)

are in supporting the success of young team members and encouraging their development and

Frank Pitsikalis ISPA Foundation Chairman

growth into leadership positions, the stronger we become as a community.

Eric Stephenson Well World Group

Ultimately, despite sweeping generalizations about millennials, these young talents are more than just a generation. With all their idealism and creativity, they deserve to be viewed as individuals, not boxed in as a single generation. Only when we see them as unique individuals, eager to break free from the rest of the generational herd, will we be able to find ways to connect with them in a more profound way. And perhaps, when we are no longer distracted by all the noise about millennials, we will be able to truly listen and hear their voices as tomorrow’s leaders. What kind of leaders will millennials become? The answer may all depend on you. As today’s leaders working with millennials, you have in your hands the power to help shape them into the best possible spa leaders of the future. The question is: Are you up to the challenge?

Dawn Tardif BodiScience Wellness Center & Spa Robert Vance Well & Being Spa at the Fairmont Scottsdale Princess Lynne McNees International SPA Association MEDICAL ADVISOR Brent A. Bauer, MD Mayo Clinic

CHAIRMEN’S COUNCIL Past ISPA Chairmen who are current members: Gayle Brady • Brady Spa Consulting Jeff Kohl • Spa & Club Ideations Jean Kolb • Well By Choice John Korpi • Korpi & Korpi

—TODD SHAW, CHAIRMAN

Kate Mearns • 5 Spa Consulting LLC Jim Root • Glen Ivy Hot Springs

Todd Shaw MBA

@tddshaw

Todd Shaw

Jane Segerberg • Segerberg Spa Consulting, LLC Ella Stimpson • The Spa at Sea Island Deborah Waldvogel • ResortSuite

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THE MAGAZINE FOR THE SPA PROFESSIONAL EXECUTIVE Lynne McNees EDITORIAL Mae Mañacap-Johnson Kelly Heitz DESIGN Marja Walker ADVERTISING AND SALES Tara Finn ADVERTISING COORDINATOR Jessica Pfister PRODUCTION MANAGER Chris Guzicki

Pulse is the official publication of the International SPA Association, a member organization for the spa and wellness industry. Copyright 2017. All rights reserved. No part of this publication may be reproduced without written consent of ISPA. All inquiries should be sent to Pulse, 2365 Harrodsburg Road, Suite A325, Lexington, KY. 40504 USA. Canadian publication agreement No. 40042114. PULSE ACCEPTS LETTERS TO THE EDITOR. Please include your name, title, company,

EDITORIAL OFFICES International SPA Association 2365 Harrodsburg Road, Suite A325 Lexington, Kentucky 40504, USA Phone: 1.859.425.5062 1.888.651.ISPA (4772) • Fax: 1.859.226.4445 --

address, phone and email address. Only your name, title, company and location will be published in the magazine. The editor reserves the right to edit for clarity and content. By submitting the letter, you are giving ISPA publishing rights. Pulse (USPS 017-893, ISSN 15259226) is published 10 times a year – January/February, March/April, May, June, July, August, September, October, November and December by Associations International, 2365 Harrodsburg Road, Suite A325, Lexington, Ky., 40504. Periodicals postage paid at Lexington, Kentucky, and additional mailing offices. POSTMASTER: Send address changes to Pulse, Attn: Member Services, 2365 Harrodsburg Rd., Suite. A325, Lexington, Kentucky, 40504, USA.

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PULSE

is the magazine for the spa professional. As the official publication of the International SPA Association, its mission is to serve as the preeminent resource of expert insights, trends, tools and research to help spa professionals create innovative solutions and make informed business decisions.

“...a litmus test of a true leader is one’s ability to mentor and develop future leaders. And if there’s anything I’ve discovered in this issue, it’s that there is no shortage of emerging talents in the spa industry.” MARION PHOTOGRAPHY STUDIO

sn’t it odd that we sometimes look at the same things but see things differently? For instance, a working millennial (read Bridging the Gap, page 28) may view a business trip as an opportunity to explore the world, but a working parent (read 17 Tips for Working Moms by Working Moms, page 48)— already burdened by the struggles of juggling work, life and parenthood—may see it as another missed opportunity to spend quality time with the family. James Gilmore, author of Look: A Practical Guide for Improving Your Observational Skills and this issue’s Conversations expert, stresses the need to wear different looking lenses to get a broader perspective of the world around us. He breaks down the art of observation into six skills or lenses (flip to page 26 to learn more). As a leader, which looking lens do you often wear? Of all the lenses, blindfold looking is probably one of the most difficult to learn. To wear a blindfold means to see in one’s mind, not through one’s eyes. Sometimes, in order to see beyond what is in front of us, we need to put on our blinders against personal biases and unfounded fears. Stepping back allows us to survey the scene with fresh eyes. What are the details that stood out? With this new business venture, where is my vantage point? What’s the big picture I’m missing? As leaders, you cannot be narrow-minded and rely on a single lens. A true leader can spot microscopic details, scan the peripherals of a given scenario and spot a potential when he or she sees one. In fact, a litmus test of a true leader is one’s ability to mentor and develop future leaders. And if there’s anything I’ve discovered in this issue, it’s that there is no shortage of emerging talents in the spa industry (read Leaders of the Future, page 34). How do you see potential in your staff? Do you scan, survey and investigate when a difficult situation arises? Whether you are putting on your microscopic lens to dissect the details or wearing your binoculars to better survey the landscape, do not be blind-sided. In the words of St. Antoine de Saint-Exupery: “What is essential is invisible to the naked eye.”

—MAE MAÑACAP-JOHNSON, SENIOR EDITOR @ISPAPULSEEDITOR

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WHAT A JOURNEY THIS HAS BEEN! As I explore other opportunities within ISPA’s parent company and transition my role as Pulse senior editor, I hand over the reins to KELLY HEITZ. More on this exciting news in my final Pulse Preview column in May.

MARCH/ APRIL

VOLUME 27 ISSUE 2

Help Strengthen the Spa Industry Serve on the ISPA Board BY SAMANTHA SMITH

Tips for Working Moms by Working Moms

23 28

BY KELLY HEITZ

Cosmoprof and ISPA Unite B Y A L L I E H E M B R E E M A RT I N

Bridging the Gap Engaging the Next Generations B Y S C OT T S T E I N B E R G

A Snapshot of the Millennial Spa-goer ISPA Foundation Consumer Snapshot Report

Leaders of the Future 6 Inspiring Stories of Millennial Go-Getters BY KELLY HEITZ

Wonder of Water Integrating Water Therapy into Your Spa BY KELLY HEITZ

53 10

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SPECIAL PULSE ADVERTISING SUPPLEMENT

Brand Roundup Standing Out in Today’s Market

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pulse.experienceispa.com

18 71

IN EVERY ISSUE 2 6 15 16 18

From The Chairman

ISPA News and ISPA Calendar

Member News BY TARA SALAH ELDIN AND BRIANA LEE

Pulse Preview

Pulse Points

Conversations: James H. Gilmore Author of Look: A Practical Guide for Improving Your Observational Skills BY MAE MAÑACAP-JOHNSON

Member Profile: Na Ho’ola Spa at the Hyatt Regency Waikiki Beach Resort and Spa Merging Tradition and Trend for a Unique Spa Experience BY KELLY HEITZ

SEE + BE SEEN

A Day in the Life: Neil Kitchen. Ph.D. Chief Operating Officer, HydroPeptide BY KELLY HEITZ

Success Stories: Sparkle Collagen Introducing Ingestible Beauty Through Spas Founders Yu Ming and Derek O’Neil

Ask the Expert: Holly Rogers, MD Author of The Mindfulness Twenty-Something BY MAE MAÑACAP-JOHNSON

66 67 68 71

ISPA Foundation

End Notes

ISPA Snapshot Survey Product Spotlight Social Connections: Alisa Marie Beyer Chief Product Officer & Founder Coastal Salt + Soul

ABOUT THE COVER As millennials grow into leadership roles both in their careers and as new parents, striking a balance between work and home can be difficult. The cover captures both the joys and difficulties of adding children to your life while still trying to find stability and calm. COVER PHOTO © SHUTTERSTOCK

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Help Strengthen the Spa Industry Serve on the ISPA Board

BY SAMANTHA SMITH

Cheers to an amazing board! Who will join us as the next leaders in ISPA?

BEGINNING ON APRIL 1, ISPA MEMBERS are invited to put their name forward to serve on the ISPA Board of Directors. The ISPA Nominations Committee seeks out individuals who are passionate about leading the association guided by ISPA’s vision “to be the leader in promoting and enhancing the well-being of the spa industry and the people it serves.” The Nominations Committee will guide candidates through a detailed application and interview process. The 2017 ISPA Nominations Committee is comprised of cochairs Sharilyn Abbajay (Abbajay and Associates) and Frank Pitsikalis (ResortSuite) serving alongside Cathy Cluff (Oaks at Ojai), Jean Kolb (Well By Choice), Jane Segerberg (Segerberg Spa Consulting), Ella Stimpson (The Spa at Sea Island), Michael Tompkins (Hutchinson Consulting) and Deborah Waldvogel (ResortSuite). The ISPA Chairman, Todd Shaw (The Peaks Resort & Spa), will also work with the committee in an advisory role. Selection Process The application window opens April 1 and will run until April 30. When the application period begins, primary and secondary members of ISPA should visit experienceispa.com to submit their application. Each qualified applicant will participate in a first-round interview in early June. Selected applicants will move forward to a second-round interview in July with the entire committee. Upon final selection, the Nominations Committee will announce the recommended slate of candidates to the ISPA membership. The slate will then be available for voting. Members of the ISPA Board of Directors are elected to serve up to a three-year term, and are eligible for re-election to a second-term undergoing the same process. New directors take office during the first board meeting following the annual ISPA Conference & Expo and participate in a comprehensive orientation process beforehand. n

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ISPA Board Application Opens April 1.

ISPA NEWS

Calling All Students! Applications for the 2017 Mary Tabacchi Scholarship will be available on March 1. If you or someone you know is currently enrolled in a spa management-related bachelor’s or master’s degree program, be sure to flip to page 66 or visit experienceispa.com/about/ispa-foundation to learn more about the scholarship and apply for this amazing opportunity.

MARCH IS... ●

National Nutrition Month

It’s never too early to renew your ISPA Membership Be on the lookout this month for your first ISPA membership renewal invoice to arrive in your inbox for the 2017 membership season.

UPDATE YOUR MEMBER PROFILE 1. Log on to experienceispa.com. 2. Click Manage My Account in the top-right corner under My Account button. 3. Use the Edit button to change any information.

2017 ISPA Conference & Expo booth placement opens to early commitment returning exhibitors

9 12 16-19

2017 ISPA Conference & Expo booth placement opens to returning exhibitors Daylight Saving Time starts

People of ISPA Check out the latest stories of your spa peers Read how The Spa at Meadowood Napa

Valley Director of Spa and Wellness Michael Conte got involved with theater and performed on the National Broadway tour of Chicago. Get inspired by Deborah Waldvogel, director of professional services at ResortSuite, on how she began her career in the spa industry and how her competitive nature helped her to complete the Rim to Rim Grand Canyon hike. Get in on the action. To participate, go to peopleofispa.com, select “Share Your Story” from the drop-down menu and complete the survey. If you have questions, email us at ispa@ispastaff.com. We hope you will get involved and share your amazing story with us soon!

MICHAEL CONTE

Cosmoprof Worldwide Bologna (Italy)

ISPA’s 100th Snapshot Survey opens

2017 ISPA Conference & Expo booth placement opens to early commitment resource partner members.

2017 ISPA Conference & Expo booth placement opens to resource partner members.

31 Mar. 1–Apr. 28

ISPA Snapshot Survey closes

ISPA Foundation Mary Tabacchi Scholarship open for applications

APRIL

DEBORAH WALDVOGEL

1 21 30

ISPA board applications open April ISPA Snapshot Survey opens ISPA board applications close

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PULSE POINTS

Millennials Value Increased Flexibility in the Workplace ccording to Ernst & Young’s (EY) Global Generations Research, maintaining work flexibility is one of the most important factors in making career decisions among young employees worldwide. The research surveyed nearly 10,000 young working professionals located in the U.S., Germany, Japan, China, Mexico, Brazil, India and the U.K. “As management shifts to younger generations and more women are in the workforce, we wanted to get a pulse on the challenges employees at different companies face by country, generation and more,” says Karyn Twaronite, EY’s Global Diversity & Inclusiveness officer. “We were especially interested in millennials who are facing a perfect storm of increased responsibilities by moving into management and becoming parents simultaneously. Knowing that millennials and parents are under increasing pressure, we wanted to understand what employees seek in a job and why they quit, why they stay and how this differs by generation.” Millennials are almost twice as likely to have a spouse or partner working full-time than the baby boomer generation. Twenty-six percent of millennials

OUTSIDE THE WORKPLACE

and inside a spa, what do millennials want? For a closer look at millennials’ attitude toward visiting a spa, turn to page 32 to read “A Snapshot of the Millennial Spa-Goer.”

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said they are working more after having a child versus 13 percent of Gen X and 16 percent of baby boomers. In addition, the partner or spouse of millennials was also more likely to have increased his or her amount of time at work. Across the board, millennials say they would be more likely to recommend a company to others, be more engaged, less likely to quit, more likely to join the company and work longer hours if flexible schedules and paid parental leave were offered. How are you reaching out to the millennials in your workplace or making your company more attractive to this generation? Have you considered offering a more flexible work environment to cater to the growing needs of dualworker households?

“...millennials are facing a perfect storm of increased responsibilities by moving into management and becoming parents simultaneously.”

Energy in the Workplace is Key to Staff Retention A STUDY CONDUCTED BY academics at the Grenoble École de Management in France and the University of Surrey in the U.K. shows that people who energize their work colleagues are less likely to voluntarily leave a job. In addition, the study also found that poor performance and lack of fit are not the only reasons why an employee may get fired at work. Employees who dampen the energy of those around them are also likely to get the pink slip. The in-depth study was performed with IT workers over a four-year period, and concludes that people who have “energetic activations” with fellow employees stay on the job longer than their low-energy counterparts. However, employees with both high levels of energy and performance are more likely to leave an organization voluntarily. This is most likely due to having better alternatives elsewhere. “When someone leaves a job, it is rarely a total surprise— usually colleagues and bosses are aware that the person is growing more distant,” says Alexandra Gerbasi, director of Surrey Business School’s Centre for Leadership & Decision Making. “What this research shows is that having a low level of energizing interactions, which causes an individual to feel isolated in their job, is often a major factor behind their decision to leave.” So, what does this mean for your company? Retaining staff is a key area of focus for many because turnover can cost big in terms of recruitment fees and training. It is estimated that replacing a high-level executive can cost a company up to 4.5 times his or her salary. That’s enough to make any company work hard to retain their best and brightest talents. According to researchers, there are several strategies managers may implement to retain staff, such as including enthusiasm and energy as dimensions in rating schemes during the hiring process and performance evaluations, and focusing on increasing energy in leadership training. What strategies are you implementing to retain your best employees? Do you notice a dip of energy levels among your spa staff? If so, what are your strategies to turn the culture around? n

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Na Ho’ola Spa at the Hyatt Regency Waikiki Beach Resort and Spa Merging Tradition and Trend for a Unique Spa Experience BY KELLY HEITZ

Modern design meets traditional aesthetic at Na Ho'ola Spa.

awaii: tranquil, tropical and traditional. There’s nothing Hawaiians value more than their island’s rich history and traditions. Ancient teachings of wellness and health have been passed down for generations and merged with Western practices, resulting in a unique mix of old and new. The Na Ho’ola Spa at Hyatt Regency Waikiki Beach Resort and Spa takes into consideration the teachings of the past and the needs of its guests to create an experience and

H 18

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atmosphere unlike any other in the popular tourist destination of Waikiki Beach.

Steeped in Tradition “Na Ho’ola Spa employs a team of experienced therapists who follow the original vision set by the esteemed kupuna (elder) and kumu (teacher) Aunty Malia Craver,” says Spa Director Yoshimi Anderson. “It was her intent that the spa should inspire health and wellness through the practice of

Hawaiian culture, values and arts.” For Craver’s vision to be actualized, Hyatt Regency Waikiki Beach looked to Dr. Maka’ala Yates, founder of Mana Lomi® technique, to create and teach their spa practitioners the traditional Hawaiian method of lomilomi, which is a form of massage that uses the palms, forearms, fingers, knuckles, elbows, knees, feet, and even sticks and stones. Lomilomi practices traditionally vary by family and island. Dr. Yates, who is Kanaka Maoli (of Hawaiian ancestry),

The traditional Hawaiian lomilomi massage allows guests to experience an ancient Hawaiian tradition.

“Na Ho’ola Spa employs a team of experienced therapists who follow the original vision set by the esteemed kupuna (elder) and kumu (teacher) Aunty Malia Craver,”...“It was her intent that the spa should inspire health and wellness through the practice of Hawaiian culture, values and art.” — YOSHIMI ANDERSON SPA DIRECTOR Na Ho’ola Spa at Hyatt Regency Waikiki Beach Resort and Spa, Honolulu, Hawaii n

specializes in Hawaiian medicine and has been teaching and practicing for 35 years. “We take great pride in our established name and the fact that we have stayed true to the vision of Aunty Malia Craver,” notes Anderson. “In Hawaii, her name has great significance, and her guidance, followed by that of Dr. Yates, have kept us authentic to Hawaiian values and culture.” Since its traditional values and treatments are such a huge part of the spa’s

experience, Na Ho’ola Spa provides employees specialized yearly training with Dr. Yates. This training includes new protocols and a refresher on traditional practices. The spa believes the only way to ensure the guests are given the proper Hawaiian experience is to make sure every employee is not only properly trained in the techniques, but also given regular refreshers.

Keeping Up with the Consumer As a resort spa, guests’ needs tend to

vary but the spa strives to work toward meeting all those needs. “We see guests who would like to experience traditional Hawaiian treatments and guests looking for something different,” says Anderson. “We keep up with the evolving consumer by communicating with guests as much as possible to seek what their needs and desires are.” Most of Na Ho’ola Spa’s guests are also guests of the resort. To target them, the spa makes personalized in-room calls, connects with Hyatt loyalty members

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Above: Na Ho'ola's lounge offers both sweeping views of the ocean and an incredible place to relax. Right: Na Ho'ola's retail space features popular products from Eminence Organic Skin Care.

through exceptional discounts, and creates specialized treatments for guests visiting the resort for special events and celebrations. “In December, for example, there is a popular marathon event in the area, and we have a limited-time Runner’s Thermal Heat Massage perfect for preand post-marathon running, which sells out each year.” With Waikiki Beach being a popular wedding and honeymoon destination, Na Ho’ola Spa capitalizes on this market by introducing a wedding menu specifically created for the happy couple, the wedding party, or even the parents of the bride and groom, which includes a special thank-you gift from the couple. “We selected treatments suitable and recommended for brides and weddingminded guests, like the Champagne Body Scrub, The Bridal Facial, and the Nanea-Stone Tranquility for Two,” says Anderson. Marketing specifically to wedding parties and guests has had an immediate effect. “As soon as we added the new wedding menu, it became the most viewed set of treatments on our website.” 20

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Mixing Old with New Because Na Ho’ola Spa offers such a diverse range of treatments and experiences, the spa can satisfy the ever-changing trends of the industry. Anderson says she is seeing a rise in the desire for results-oriented treatments and targeted guest treatments involving relaxation, stress relief, and skin-care needs. These growing trends are also very much in-tune with the traditional Hawaiian teachings the staff learns from Dr. Yates. Anderson works hard to bring the scents and sounds of traditional Hawaii to guests, while making sure their retail offerings are modern. “We try our best to incorporate local ingredients and work with local vendors to create treatments, as well as to introduce new retail items,” she says. When it comes to resource partners and vendors, Anderson tries to bring all those aspects together. “I enjoy working with partners who are interested in our business model, insightful, resourceful, and can meet our guest needs and wants.”

ABOUT THE SPA Spa open date: April 2000 Square footage: 10,000 Number of treatment rooms: 16 Facilities/amenities: Relaxation area overlooking the Pacific ocean, locker rooms, dry saunas and a retail area Signature treatment: Lomilomi Product line used: Éminence Organic Skin Care Address: 2424 Kalakaua Ave, 5th Floor, Honolulu, Hawaii Website: nahoolaspawaikiki.com Phone: 1.808.237.6330 Facebook: Hyatt Regency Waikiki Beach Twitter: @NaHoolaSpa

The Na Ho’ola Spa brings the best of both worlds to Waikiki Beach. “As a Hyatt Regency resort, our goal is to provide a fabulous destination for guests when they are not home. At Hyatt Regency and the Na Ho’ola Spa, we say ‘it’s good not to be home.’” n

SEE + BE SEEN IN THE SPOTLIGHT. The Mayo Clinic Healthy Living Program was highlighted recently in a KAAL TV interview. Dr. Brent Bauer, who also serves as ISPA’s medical advisor, was interviewed and quoted: “Stress has a lot of bad impacts on our health. It suppresses immune function, makes wounds heal more slowly, increases inflammation in the body. We should be much more in-tune to our stress and we should be much better at incorporating things to reduce that stress.”

SEEN AT THE OAKS. Eric Stephenson (left) and Debra Koerner (right), both with Well World Inc. visited Cathy Cluff at The Oaks at Ojai.

HONORED HUMANITARIAN. Glenath Moyle was presented the 2016 Performance Health/Massage Therapy Foundation Humanitarian Award at the American Massage Therapy Association (AMTA) National Convention held in Milwaukee, Wisconsin. From left: Craig Hall, sales & marketing director, Performance Health; Glenath Moyle, LMT; Marshall Dahneke, president, Performance Health and Jerrilyn Cambron, president, Massage Therapy Foundation.

GREEN BEAUTY SONÄGE SKINCARE. The brand was on display and represented non-toxic beauty at the Green Festival Expo at Pier 35 in San Francisco. They also hosted a client education and networking event at their Los Angeles headquarters. The day-long event featured a presentation by CEO Anisha Khanna, a facial demonstration and networking lunch. 22

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Cosmoprof and ISPA Unite BY ALLIE HEMBREE MARTIN

ISPA ANNOUNCED A NEW COLLABORATION WITH COSMOPROF

WORLDWIDE BOLOGNA, focusing on leveraging the assets of each organization to help further the reach of ISPA through the Cosmoprof Worldwide network on a global basis. ISPA will host a Spa Symposium in collaboration with Cosmoprof Worldwide Bologna followed by other initiatives designed to support the global spa community. The Spa Symposium will consist of a two-day conference, on Friday, March 17 and Saturday, March 18, offering ample opportunities for networking and learning with key decision-makers. A lineup of nine industry leaders will share their valuable insights and experience during the two-day conference packed with featured presentations and panel discussions.

AGENDA FRIDAY, MARCH 17, 2017 10 AM – 12 PM 2 – 3 PM 3:30 – 5 PM

Panel Session: ISPA Consumer Report Panel Session: Using Analytics to Take Your Spa to the Next Level Panel Session: Retail and Revenue: Building Teams that Sell

SATURDAY, MARCH 18, 2017 9:30 – 10:30 AM Presentation: Customer Service – the Heart of the Spa Experience 11 AM – 1 PM

Panel Session: What’s Trending in the Spa World?

For more information or to purchase tickets to the event, visit cosmoprof.com.

Sharilyn Abbajay

Todd Hewitt

Jeremy McCarthy

Lynne McNees

Garrett Mersberger

Frank Pitsikalis

Todd Shaw

Ella Stimpson

Michael Tompkins

Bryan Williams

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MEMBER NEWS

B Y TA R A S A L A H E L D I N AND BRIANA LEE

THE SPA SHIFT Announcements marking spa industry players on the move. ●

Denise Haddaway has rejoined the Spa at Colonial Williamsburg as Spa Director.

●

Stephanie Rest was named Spa & Wellness Director at The Watergate Hotel in Washington, D.C.

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Suzanne Holbrook has been promoted to Senior Corporate Director of Marriott International of the Americas after serving four years as Corporate Director of Spa Operations.

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Michele Bonarigo has been appointed Director of Spa and Fitness for Williams Island in Aventura, Florida.

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Halley Hargonich has been named Spa Manager at the The Palms Hotel + Spa - Aveda Spa + Salon in Miami Beach, Florida.

●

Natural product manufacturer Body Bliss announced Pam Sculthorp as CEO.

Denise Haddaway

Stephanie Rest

Suzanne Holbrook

Michele Bonarigo

Halley Hargonich

Pam Sculthorp

OPEN FOR BUSINESS 1. Massage Heights Corporate LLC unveiled a new property in Cypress, Texas, launching the rollout of the brand’s new Retreat design, showcasing contemporary design with a natural, soft palette and wood tones. The company is on target to open 40 locations this year and aims to open 300 Retreats by the end of 2018.

2. Hyatt Hotels Corporation has acquired Miraval Group, which will form a

distinct new wellness category within the Hyatt portfolio of brands. The acquisition will include Miraval’s flagship property in Tucson, Arizona, as well as continue Miraval’s plans to redevelop the recently acquired Travaasa Resort in Austin, Texas. 1

NEW ON THE MENU 1. The Stillwater Spa at Hyatt Regency Lake Tahoe in Incline Village, Nevada offered the Apres Ski Boot Relief Massage. The treatment included an aromatherapy salt scrub for the legs and feet, followed by a warming paraffin application with arm and hand massages.

2. The Hyatt Regency Trinidad’s Spa Esencia added new treatments to its

HydraFacial line including the HydraBright Facial to minimize dark spots and pigmentation and Growth Factor Anti-Aging Facial to give the skin a hydrating boost.

3. Through a new partnership, Jacqueline Piotaz Switzerland treatments and products will be exclusively available in North America at Montage Resort & Spa properties including Montage Deer Valley in Park City, Utah, Montage Kapalua Bay in Lahaina, Hawaii, and Montage Laguna Beach in Laguna Beach, California.

4. Remede Spa, The St. Regis Punta Mita in Nayarit, Mexico will be the only resort spa in Mexico to offer flotation therapy. The new treatment utilizes a state-ofthe-art float pod which creates a zero-gravity feeling. 24

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BRILLIANT IDEA JW Marriott San Antonio Hill Country Resort and Spa is beta-testing the use of the Amazon Alexa voice-activated data interface service for its guests, which would allow them to use voice commands to inquire about room amenities, where to find hotel facilities, how to make taxi reservations or order room service, and to learn what events are being held on the property.

MEMBER UPDATES 1. Several ISPA members, including Éminence Organic Skin Care, [ comfort zone ] north america and Blue Beautifly, have become Certified B Corporations, a respected designation awarded to companies meeting rigorous standards of social and environmental performance, accountability and transparency. Certified B Corps improve the quality of life in communities, address environmental problems, and inspire others.

2. Texas-based FarmHouse Fresh has partnered with The Heavenly Spa by Westin at The Westin Dubai, Al Habtoor City, making the spa the premier destination for FarmHouse Fresh’s Farm to Table treatments in the United Arab Emirates. The treatments being offered include FarmHouse Fresh’s Food for the Skin Facial, Sun Soother Avocado Refresher Body Treatment and Drizzle Deep Massage.

3. Sanctuary on Camelback Mountain Resort & Spa in Paradise Valley, Arizona hosted a Satori Mindfulness Meditation Spa Retreat. Guests enjoyed meditation and self-awareness exercises throughout the day plus four calming 60minute therapies at the Sanctuary Spa, nourishing daily meals and three nights of resort accommodation.

4. Aspira The Spa, located inside the Osthoff Resort in Elkhart Lake, Wisconsin, was named the #2 Spa in America and the #1 Resort/Lake Spa by wellness and travel website, Spas of America. 4

5. The Watergate Hotel hosted the 7th annual Washington Spa Alliance Symposium, celebrating the legacy of the “godmother of spa” and Rancho La Puerta founder Deborah Szekely.

6. Hilton Worldwide announced a partnership with cycling innovator Wattbike. Guests using the fitness center at Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts in the Americas will now have the option to use Wattbike indoor cycling machines which offer an open digital platform.

RESORTSUITE TO HOST USER CONFERENCE Resort, hotel and spa operators from luxury properties across the globe will convene March 28-30 in Toronto, Canada for ResortSuite’s User Conference. Hosted at the iconic Omni King Edward Hotel, the two-day interactive event includes an advanced education program with topics such as revenue management best practices and the latest hospitality technology trends. March/April 2017

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CONVERSATIONS WITH JAMES H. GILMORE

BY MAE MAÑACAP-JOHNSON

We look at the world using different lenses. Some of us see things with rose-colored glasses; others tend to rely more on a magnifying glass to focus on the little details. However we view the world, one thing is certain: the best leaders are those who are most perceptive of the world around them. James H. Gilmore, who co-authored the best-selling book The Experience Economy with B. Joseph Pine II, explored in his latest work, Look: A Practical Guide for Improving Your Observational Skills, the power of intentionally viewing the world with fresh eyes. In this Conversations, the co-founder of Ohio-based Strategic Horizons LLP offers insightful ways to become a more observant leader.

tions. Go look without some physical device on hand, in-hand, PULSE: How does improving one’s observational skills and just observe. help to develop better leadership abilities? Gilmore: All decision-making involved in leadership is best P: Observing is often the first step in igniting new based on making observations—of customer behavior, of ideas. What tips can you share about helping employee performance, of marketplace dynamics, even Gilmore’s spark creativity? of broader cultural trends. All actions are based on new book G: A huge first step is to simply be aware of the is available on thoughts, whether such activity involves motivating amazon.com. need to look. Also, realizing that observation is a staff, designing or redesigning learnable skill, one that can be improved upon with workspaces, or marketing to clients. practice. That’s critical. What thinking should drive decisionmaking and action-taking—pre-existing P: In your book, you talked about the Six Looking ideas in one’s mind, or insights gained by Glasses. What are these and what does each of looking anew at what is actually happening the glasses do? outside oneself? Leaders need to be keen G: The Six Looking Glasses are a metaphorical set observers of everyday realities. of lenses to “wear” to help anyone see the world anew. If one is familiar with Edward de Bono’s Six P: What are some of the factors that may Thinking Hats, well, the tool is modeled after that distract us from truly observing the world thinking method. (For anyone unfamiliar, I’d around us? encourage you to go online and search “Six G: The urgent versus the truly important—as Hats.”) The six lenses are binoculars, bifocals, magnifying Stephen Covey once reminded us. Covey’s The glass, microscope, rose-colored glasses, and blindfolds. Each 7 Habits of Highly Effective People was written over 35 years represents a specific looking skill—surveying and scanning, ago. Think of the devices that didn’t exist back in the late 80s, comparing and contrasting, pinpointing significance, studying but that we have today, ones that now literally bombard people details, seeing potential, and recalling what and how one has with the urgent—emails, text messages, apps on smart seen. phones, social media, and so forth. Little of this distracting, time-consuming, urgent activity ever really pushes one’s P: Are there habits one may develop to help become more business ahead. My advice: Commit to getting away from all attentive and observational? screens for a portion of every day, or at least sometime every G: In the book, I present a simple model: Stop. Look. Listen. week, and spend that time looking at one’s business opera26

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TO LEARN more about Gilmore’s latest book and the importance of perception and thoughtful observation, click here.

P: One of the challenges of looking is seeing the big picture. Can you share a few practical ways on how to develop skills to look at the broader picture? G: This calls for binoculars looking. The “way” of looking is to just use the six lenses. In this case: don binoculars, survey and scan, and see the forest not just the trees. For this looking glass, as with the other five, I include examples and exercises in LOOK to practice each observational skill.

Stop to look. Look just to look. And listen to what you see: What are your observations telling you? Ultimately, looking is the habit of simply paying attention to the scenes of life in which one is situated.

P: It’s often said “we see what we want to see.” How come our own eyes sometimes deceive us from the truth? G: This phenomenon is what psychologists call confirmation bias—and overcoming this tendency, which we all have, is the primary benefit to be gained from using bifocals looking. Bifocal looking is performed by pairing two opposing viewpoints, and then comparing and contrasting the two different views. I write in LOOK about how no car manufacturer has ever designed a car for a woman—for there is no place to put a purse! Subconsciously, automobile designers only see men getting in cars. Likewise, no one has ever designed a car for a dog: designers assume only humans get in cars. By pairing men/women and human/dog via bifocals looking, one could derive the idea of a purse compartment (not just an antiquated “glove” compartment), or of a pet-ramp (not just peopledoors). P: What are the dangers and advantages of looking at things with a rose-colored glass? G: “Rose-colored” usually has a negative connotation. But with rose-colored glasses looking, the notion is to look at the very term with rose-colored glasses! This is the skill of looking past any flaws and only seeing the potential in any situation. It’s looking at things better than they actually are. I think there is little danger in looking this way. Far from it, we need much more rose-colored looking. It’s rose-colored thinking that can present real dangers. Note: I am deliberately positioning looking as a pre-cognitive skill. Look, and then think.

P: Why is it sometimes difficult to spot and scrutinize details, especially when looking at worst-case scenarios? G: This is a great question. In a recent Looking Excursion— where I go out and about with a client to make observations—a participant commented that she was only seeing the negative, the worst in any situation. She had an especially hard time using rose-colored looking. But by consciously and deliberately using microscope looking, by looking at all the details—not just the immediate elements that struck her—did she then see better features? It made me think that all microscopic looking eventually reveals the beautiful. It’s certainly true in nature. And I suspect it’s true of constructed environments as well. n

Personal Side Notes The book I’m currently reading is: Now I Sit Me Down by Witold Rybczynski, about the history of the chair. Apps I’m often using: None. I don’t use any digital “apps.” The words of wisdom I live by: are found in the book of Galatians—“for freedom Christ has set us free.” I recharge creatively by: watching Better Call Saul. I’d love to share a coffee chat with an inspiring Howard Schultz Ben Stein leader like: Over coffee? Howard Schultz. Over a beer: Ben Stein. The hotel amenity I can’t live without is: a wake-up call!

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Bridging the Gap ENGAGING GENERATIONS THE NEXT

Take a second to stop, pause, and look around the next time you’re in the office, or at a meeting or event, and you may notice something surprising: the faces of tomorrow’s leaders are quickly changing. With 75.4 million members and counting (data from the U.S. Census Bureau population projections), millennials, or Gen Yers (individuals born between 1977 and 1994) are now the single largest generation, both in and out of the workplace. What’s more, the way they communicate, interact, and process information is vastly different than any generation that has come before. In addition, Gen Zers (the generation that follows with members born after 1995)—whose habits and norms vary wildly even from millennials—are quickly following right behind. As we discovered while researching our new book, Millennial Marketing: Bridging the Generation Gap, those of us looking to inspire and motivate these individuals must learn to communicate with them in vastly different ways than with the generations who have come before them.

BY SCOTT STEINBERG

What Millennials Value Regarding Gen Y, there are several important points to note before crafting messages or outreach efforts. By the year 2020, one third of adults will be millennials. Nearly nine in 10 of those millennials won’t measure success in terms of money, but rather their ability to accomplish goals and make a difference in their business or community. Roughly 80 percent will want to work for innovative companies, and expect, in fact, to run their own forward-thinking entrepreneurial ventures at

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some point. Furthermore, like baby boomers, millennials will hail from a wide swath of age ranges, so cultural touchpoints and references that speak to one group of millennials won’t necessarily make sense to all, as you’re actually looking at multiple generations rolled into one category. However, it’s important to note: virtually every member of this generation will have grown up in an online and connected world where they’re bombarded by media and messaging on a daily basis. The net result? Attention spans are shrinking,

millennial audiences are increasingly tuning out messages they don’t connect with and—before they’re willing to invest their time and attention—young professionals increasingly need us to show them how their contributions will make a meaningful difference. As for Gen Zers, who are following in the footsteps of millennials, keep in mind that they are the first generation who has ever grown up in a mobile world, where virtually everything is available on-demand, personalized to taste and just a click or

GENERATIONAL KEY l

Boomers: Born 1946-1965

Generation X: Born 1966-1976

l l

Generation Y or Millennials: Born 1977-1994 Generation Z: Born after 1995

Date ranges per WJSchroer Market Research

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tap away. Within four years, these individuals will represent nearly a quarter of the population—and their attention will be harder to capture and hold than ever. Data compiled by CMO by Adobe suggests that Gen Zers use five screens a day on average (i.e., smartphone, tablet, TV, desktop, and laptop) — as compared to millennials, who use just three. What’s more, Gen Zers are far more social than their forerunners, spending up to eight hours a day interacting with friends and family: they love opportunities to interact. But when you’re attempting to lead or communicate with them, it’s also vital to keep in mind that, as a result of growing up in a wireless world, their average attention span now lasts just eight seconds—less than that of a goldfish. As you can see, providing clear, concise and engaging messages as part of communication efforts will be the key to engaging them. Rest assured, engaging them will indeed be vital to ensuring your organization’s future.

Ways to Engage As you go about empowering tomorrow’s leaders, as well as designing programming and outreach efforts that support your endeavors, you’ll want to keep the following items in mind: l Map Out Your Goals. Gen Y and Gen Z groups will expect clear goals, an engaging variety of assignments to tackle and to work for organizations with a go-getting attitude that encourage people to speak up, collaborate and be more proactive about sharing and acting on ideas. l Education is Key. Both generations will demand greater

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access to professional training and development programs, as well as more hands-on opportunities to expand their experience and skill sets. Be more than a leader, be a mentor. Going forward, young professionals will seek more mentorship and ongoing feedback in the workplace, and look to you for additional guidance, as the skills in-demand tomorrow will look far different than the ones in-demand today. Encourage teamwork and positivity. You’ll need to educate these natural-born innovators that teamwork and a winning attitude will be key concepts to embrace as projects become more complex, and a growing number of generations and backgrounds collide in the workplace. Be transparent. Gen Y and Gen Z will increasingly look to your leadership to provide guidance and ongoing input about what’s going on in the organization, as well as ways that they can personally contribute to the cause and make a difference. Encourage learning the basics. Keep in mind that it will be necessary to help these generations master multitasking and time management skills, as professionals will growingly be forced to make important decisions faster than ever in tomorrow’s business world.

Hoping to better connect with these generations moving forward? It helps to understand three key points. Firstly, in looking ahead, Gen Y and Gen Z will want to work for

“Gen Y and Gen Z groups will expect clear goals, and engaging variety of assignments to tackle and to work for organizations with a go-getting attitude.”

Strategies to Effectively Engage the Next Generations Keep in mind that millennials and Gen Zers will hail from a wide range of age groups. A Gen Yer could just as easily be a college student as a young parent. When crafting communications and outreach efforts, take care to leverage common themes or points of reference that all can recognize—and don’t assume that a one-size-fits-all approach will always be most effective. Don’t market or promote—instead, tell

innovative organizations. Secondly, both generations expect you to more dutifully teach entrepreneurial, critical thinking, leadership and dynamic decision-making skills. Thirdly, they demand that you provide avenues that give them the opportunity to create positive, lasting change (not to mention, see how their contributions can affect change). Clearly, millennials and members of Gen Z look at and interact with the world in far different ways than generations who have come before. But with a few simple shifts in perspective and positioning, it becomes far easier to connect and communicate with them on a meaningful level. n

stories others can empathize. As several research results have already pointed out, millennials do not respond to routine advertisements or generic messages anymore. Instead, they’re looking for causes and efforts that resonate with their values and those they feel they can connect with and support on a personal level. Keep messaging short and to the point to grab their attention right from the get-go. To hold Gen Y and Gen Z’s interest, it’s best to lead with a strong, oneof-a-kind message—and, where appropriate, use vehicles such as humor or heartwarming tales to quickly differentiate. Highly visual, these

FOR MORE ABOUT millennials, check out page 32 for insights from ISPA Foundation’s Consumer Snapshot Initiative: Millennial Perceptions + Preferences.

generations also respond far better to short animations, videos, infographics, charts and other graphical points of reference than textual elements. Make a point to stand out at a glance. Gen Y

Award-winning professional speaker Scott Steinberg is a best-selling expert on leadership and innovation, and the author of Millennial Marketing: Bridging the Generation Gap and Make Change Work for You: 10 Ways to FutureProof Yourself, Fearlessly Innovate, and Succeed Despite Uncertainty. Steinberg is among today’s leading providers of keynote speeches, workshops and seminars for Fortune 500 firms. For more about Steinberg, check out akeynotespeaker.com or connect with him at scott@techsavvyglobal.com or call 1.888.507.2246.

and Gen Zers are used to quickly dismissing the many messages they are bombarded with. To avoid falling into this trap, help them quickly connect the dots, and explain what makes you and your organization unique, what pain points or problems you can help them solve, as well as how they can quickly and simply interact with you to create positive outcomes. Give them points of shared interest and incentives to rally behind.

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A Snapshot of the Millennial Spa-Goer

MILLENNIALS HAVE BEEN IN THE LIMELIGHT LATELY. As a group that now represents the largest segment of workforce in the U.S. (data from Pew Research Center), millennials have been the focus of research as more and more businesses strive to understand their values and views of the world around them. The Consumer Snapshot - Volume VII: Millennial Perceptions + Preferences report, commissioned by the ISPA Foundation, aims to take a closer look at this young generation of spa-goers to understand what drives them to visit a spa, what hinders them from going and how stressed they are as a generation.

Top 5 Reasons Why Millennials Visit Spas Reduce/ relieves stress

32%

Treat myself/ indulge

20%

Recover from injury/illness or soothe sore joints/muscles Improve my appearance Invest in overall wellness

14% 10% 8%

Top 3 Reasons Why Millennials Haven’t Visited a Spa

Millennial Spa-Goers 1. Too expensive (65%) 2. I don’t have enough time (51%) 3. Too indulgent (21%)

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Millennial Non-Spa-Goers

TO ACCESS THE FULL REPORT Visit experienceispa.com/resources/research. 1. Too expensive (45%) Be sure to use your ISPA Member login in order 2. I don’t have enough time (25%) to download the Consumer Snapshot Report. 3. Not familiar with a spa environment and/or spa etiquette (21%)

52%

Of the many amenities offered in spas, refreshments (52 percent) was the top amenity choice among millennials. This is followed by complimentary Wi-Fi (29 percent) and personalized treatment program (26 percent).

92%

A significant number of millennial spa-goers (92 percent) have experienced massage at a spa. This is consistent with findings from previous Consumer Snapshot Initiative reports in which massage ranks as the most popular treatment.

73%

Percentage of millennials who said they have experienced a manicure/pedicure treatment. In addition, 67 percent of those who responded to the survey said they have requested a facial treatment in a spa.

40%

In terms of booking a spa appointment, 40 percent of millennials said they prefer to book over the phone, while 43 percent opted to book using technology (i.e. online, mobile app, social media, etc.)

80%

Percentage of tech-savvy millennials who agree that technology helps them manage tasks more easily. In addition, 71 percent of millennials felt technology leaves a positive footprint on their lives.

69%

The majority of millennials (69 percent) are slightly to moderately stressed, meaning less than half of this generation is stress-free.

60%

The majority of millennials said they have heard about mindfulness but either do not practice it or have no understanding of it. This poses a great opportunity for spas to help educate potential guests on the benefits of mindfulness and convert them into loyal guests. Among those who claim to practice mindfulness, 40 percent said it is moderately effective. March/April 2017

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PULSE

LEADERS OF THE FUTURE

6 Inspiring Stories of Millennial Go-Getters on the Rise BY KELLY HEITZ

TRUE LEADERSHIP ISN’T FOR EVERYONE, but today it is more important than ever. To be a good leader, you can no longer just manage. To be a good leader, you must look at people over the numbers. To be a great leader, you must inspire others in ways they never thought possible. The corporate leadership qualities of old just aren’t going to cut it anymore. In 2015, millennials officially surpassed Gen Xers as the largest generation in the workforce, per the Pew Research Center. As we already learned from millennial expert Scott Steinberg on page 28, leaders who invoke change and inspire greatness are increasingly important. Millennials want to make an impact at their jobs. They even value that ideal of impact over salary and other benefits. To this generation, it’s not just about bringing home the bacon. They want to feel like they have a purpose. They want to feel like they matter. Therefore, millennials have the makings to become great leaders. They understand the need to work toward something greater than themselves, and will do everything in their power to make it happen for both themselves and their team.

Dr. Nol Montalbo grew up with a dream of being a doctor. After graduating medical school at the age of 27, he returned home to find his family in a financial crisis. His childhood home was sold off, along with the memories that went with it. He knew he had to put his dreams on the backburner and find an immediate solution for his family. So, he started making soap. The business started small. Montalbo

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hand-crafted the soap in his home then handdelivered them to clients. In 2007, Montalbo rented an old apartment in Makati, Philippines and converted it into a massage clinic. He knew that combining

DR. NOL MONTALBO, Founder and CEO,

Mont Albo Massage Hut/Mont Albo Wellness Corp., Makati City, Philippines

his medical education and his lifelong practice of Hilot (an ancient Filipino form of massage) would give him an edge. Also, he noticed a need in the market for affordable spa and massage services in the Philippines. Spas were considered a luxury, but knowing

“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.” — STEVE JOBS, Inventor and Co-Founder of Apple

the health benefits of spa treatments, he wanted to broaden the client range by making his spa experience as affordable as possible. “Re-introducing and popularizing the Filipino traditional massage, Hilot, to every Filipino is by far the biggest accomplishment in my life,” says Montalbo. “I grew up with Hilot. Hilot has been a part of Filipino culture for thousands of years and it remains as an integral part of many communities in the Philippines today.” Hilot is a concoction of bodywork, art, instruments, herbal medicine and even religion. Montalbo remembers that he was laughed at when he included Hilot in the menu of his very first spa. “Swedish and Thai massages were the most popular spa services during that time and it was a struggle for me to study and maintain the integrity of Hilot while suiting it in the spa setting,” he remembers. “I really worked hard to unite traditional Hilot principles with spa standards. I merged my knowledge of Hilot and Western medicine. I fought hard to educate and convince clients that the ‘supernatural’ Hilot can be a professional spa service. And now, after 10 years, Hilot has been synonymous with the Mont Albo Massage Hut brand. And most important of all, almost every spa in the Philippines is now offering Hilot.” Mont Albo Massage Hut has since grown from one small spa with only a few beds to one of the most successful spa franchises in the Philippines.

“Starting an enterprise from scratch, without much capital and formal business education, was a huge challenge,” says Montalbo. “I really have to be diligent in researching, attending seminars, enrolling in massage schools, reading books and asking around just to learn everything in a very fast pace.” At 37, Montalbo is younger than most of his franchisees. He leads them through his extensive knowledge and reputation in the industry. “I guess my reputation, years of experience and love for Hilot and the spa industry have permeated through them that before they sign the franchise agreement, they

are fully aware of me as their leader. They have full trust and respect in every decision I make. My age doesn’t matter to them.” He does, however, understand the challenges his generation faces in finding a purpose in a career. His advice for young people wishing to be leaders in their field? “Innovate but be sincere in your intentions. Be passionate in your industry because it will give you the thrill in life. Your passion will give you a sense of purpose and a never-ending reason to learn, improve and grow. Passion is like a rocket that will propel you forward and upward as a leader.”

Although Dr. Nol Montalbo is young, his leadership skills, dedication and enthusiasm have helped him go from humble beginnings to great success in the industry.

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“A good leader leads the people from above them. A great leader leads the people from within them” — M.D. ARNOLD, Author

Jan Eisen was 35 when he decided to give up his law career and work for the family business. “As fulfilling as working as a lawyer was, I felt there was something missing in my life. A big goal. A mission. Something to last beyond the next closed case,” Eisen recalls. “When my father offered me to join the family business, I realized that this was what I wanted to do. I left the law firm, moved to the countryside in the very South of Germany and got introduced to everything that’s related to the VitaJuwel business.” VitaJuwel, a company that infuses water with the healing and cleansing powers of gemstones was already a success in Europe and Asia when Eisen came on board. But, like a true leader, he had a vision of introducing the product to a newer, bigger market: America. “After packing my first 40-foot container with products in August 2013 and sending it to the New World, I followed close behind with my wife and a friend and found a new home in the San Francisco East bay area,” recalls Eisen. “The following two years were probably the most challenging ones in our lives. We spent countless hours on the phone, in my car, in planes and at trade shows promoting our product to a crowd that never heard of gemwater before.” Despite his initial struggles, Eisen was determined to bring such an innovative product to the U.S. His instincts told him he was in the right place, which drove him even more to succeed. He began to partner with vendors, retailers, spas and 36

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distributors who trusted the value of the VitaJuwel product. The company grew so much that, in 2016, the small team outgrew their living room office and garage warehouse and moved to a true office and warehouse facility outside San Francisco. Eisen’s new challenge is finding a creative and like-minded team to propel the business even further. Although his leadership role is fairly new, Eisen has quickly become the kind of leader who inspires his staff through appreciation and hard work. “I find that regardless of age, you have to earn the respect of every team member by honestly appreciating every contribution the person brings to the success of the project,” he says. “You must always be willing as a team leader to

JAN EISEN, CEO VitaJuwel USA, Concord, California

do the lowliest job and jump in to pull the cart out of the dirt. Don’t expect tasks of others that you wouldn’t be willing to do yourself.” Eisen certainly isn’t afraid to do the small things to help the big picture. After taking his family business across continents, he reflects on the past while giving advice to other young leaders who wish to forge their own paths: “My biggest accomplishment has been establishing a business in a foreign country that has a huge potential, is driven by a wonderful mission, is fueled by a team of great people and makes the everyday life of tens of thousands of people a little better. To other young leaders out there: Open your mind for chances in every second of your life, then grasp and pursue them however unreachable they seem with every bit of energy you have.”

Keeping business in the family: Jan Eisen with his father (who he considers his business icon) and his brother. Bottom: Already a success in Europe, Eisen is determined to make gemstone water a U.S. staple.

“Leaders aren’t born, they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to achieve that goal, or any goal.” — VINCE LOMBARDI, National Football League Coach and Executive

The earlier you can get started on your dreams, the better. At least that was the case for Javier NuñezJusino, who rose to the position of spa supervisor at Pure Spa Pelican Grand Beach Resort at the age of 19. “I started to work in the spa industry when I was 19 years old,” recalls Nuñez-Jusino. “I had been in the hospitality industry for a little over four years, and when the position of spa supervisor became available, I decided to give it a shot. I researched the industry and was fascinated with all the learning opportunities that I was going to experience throughout the years.” He started his career at 16, working as a front desk agent while still in high school. He immediately grew to love the fast-paced customer service environment that the hospitality industry provided. After moving to Florida, he began his career at the Pelican Grand, again at the front desk. When the spa supervisor

position opened, he took a leap and applied for the position. “After interviewing with my spa director, George PowellLopez, he gave me the opportunity to work with him and to mentor me. I’ve been working under his leadership and guidance for over a year now.” Nuñez-Jusino does see challenges in being such a young leader, but he has found that listening and working with people more senior than himself can make all the difference. “Many times, team members who have been in the industry for 10 years or longer do not have the same level of respect {for me] as they would to someone who has been in the industry an equal amount of time and longer,” he says. “I listen to them. I ask for their advice. I learn from their experiences. I do many of the things they do

JAVIER NUÑEZ-JUSINO

Spa Supervisor, Pure Spa at the Pelican Grand Beach Resort, Fort Lauderdale, Florida

and lead by example.” Research is NuñezJusino’s key to success. He notes that many young people make the mistake of growing complacent when they get the job they have been striving for. “Once they learn how things operate in their current place of employment and feel comfortable with their product knowledge, they stop learning. They stop researching and seeing what’s out there.” He suggests constantly staying on top of the industry by knowing the latest trends, researching, and networking with other professionals at various levels in their careers. His best advice? “Read, read, read and do not stop learning!”

As a young spa supervisor at Pure Spa at the Pelican Grand Resort, Nunez-Jusino calls on the expertise of his staff to drive his success.

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“I learned to always take on things I’d never done before. Growth and comfort do not coexist.”

MIRANDA HENNING, Assistant Spa Director, Woodlands Spa at Nemacolin Woods Resort, Farmington, Pennsylvania

— GINNI ROMETTY, Chairman, President and CEO of IBM

Most of the time, getting out of your comfort zone is the best thing for you. You can’t grow from complacency. For Miranda Henning, that meant getting out of her small Pennsylvania town and jumping head first into the spa industry. She packed up and moved to Miami with her best friend, whose family was entrenched in the industry. They took her under their wing and taught her the basics, giving her the foundation she needed to be able to flourish. After working in guest services at both a country club and a hotel in South Florida, Henning decided to move back home. “Fortunately, I have a gem of a resort basically in my backyard, Nemacolin Woodlands Resort,” says Henning. She was hired by The Woodlands Spa at Nemacolin as a guest services attendant in 2006. “I spent the next two years observing as much as possible about the operation, specifically leadership styles and group sales. Our group planner at the time became my mentor. She taught me everything she knew about her role and counted on me as her right hand,” recalls Henning. Her determination paid off. In 2008, she accepted the role of guest services supervisor and groups coordinator. Then, in October of 2011, she was promoted to manager of guest services and groups. In the summer of 2016, Henning was ultimately promoted to assistant spa director. “It was the biggest accomplishment

Woodsy and tranquil, Woodlands Spa at Nemacolin Woods Resort was like returning home for Henning.

of my career thus far,” Henning says of her promotion. During Nemacolin’s interim spa director’s maternity leave, the spa brought Jean Kolb, owner of consulting company Jean Kolb Well By Choice, on board to run the ship. Hennings credits Kolb’s guidance as a propeller for her career. “Jean was motivating and helped me work through my challenges with a strong sense of urgency and professionalism. By the end of Jean’s tenure with us, our interim director assumed the role of director of spa and wellness and I moved into the assistant director role,” says Henning. “I felt very honored to have been recommended for this position by Jean, as we had no prior history or personal relationship established. She only knew me through the

work performed over the summer and she trusted that I was qualified and now ready for this role.” Henning’s hard work and dedication have been the building blocks of her career since she was 18. Touting her parents for instilling her with a strong work ethic, she hopes other leaders in her generation are prepared to work their way to the top. “I think people of my generation look for shortcuts; the quickest way to get to the end-result without doing the work in between,” she notes. Her advice for others looking to follow in her footsteps is along the same line. “It’s important to lose any sense of entitlement you may have and know that the world doesn’t owe us anything. Be patient, dedicated, and confident.” March/April 2017

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“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.” — SHERYL SANDBERG, COO of Facebook

Leading an international team is never easy. You can’t be everywhere at once! Although, Natalie Aston, international trainer at FarmHouse Fresh, makes it look like a piece of cake. After running her own spa out of her home in Texas, Aston knew she wanted more. She went to the Arlington Spa Show with a stack of resumes only to fall in love with the team and mission at FarmHouse Fresh. “Unbeknownst to me, I handed my resume to the owner [Shannon McLinden] and said briefly, ‘I love and use your products, so I just wanted to give you my resume to see if you need any help on a part-time basis for conventions.’ I took 10 resumes with me and came home with nine. I only saw happiness with FarmHouse Fresh.” That happiness came to fruition as she was hired to work conventions for the skincare company part-time. She enjoyed that role for almost a year until she was offered a full-time position creating the

WANT TO BECOME A BETTER LEADER?

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NATALIE ASTON, International

Trainer, FarmHouse Fresh, McKinney, Texas

FarmHouse Fresh training program. “I am beyond elated, as to what has happened with my career in the last six years,” says Aston. “We now have a flourishing training program with stellar people who not only love their jobs, but are also a voice within the program.” Listening to the opinions of her team is a huge component of her leadership philosophy. “When my team tells me they passionately love what they do, are thankful for their position, see longevity with our company and enjoy having me as their leader, to me that is my biggest accomplishment so far.” Aston has found that preparation and research allow her to be taken seriously as a leader, despite her young age. “I arrive fully prepared, very organized and having done my research,” she notes. “Through stories of experience I can relate to the groups of people and be a

credible, trustworthy partner.” As a trainer, Aston comes across a lot of young people who feel unhappy in their chosen career. The training program she developed helps her team feel more prepared for anything that might come up, but she notes that sometimes it won’t work out, and that’s OK. “I think a lot of young people initially take a job for the salary or commission, but find that they are not happy on a daily basis. Make sure you are truly passionate about what you do.”

B.Williams Enterprise, LLC. will host its next BW Leadership Academy on May 4-5 in Phoenix, Arizona. During the two-day event, participants will be given access to the Gallup StrengthsFinder online assessment and will complete a customized leadership action plan. A certified leadership coach will also work with each participant before and after the Academy. For more on how to take part of this event, visit bwleadershipacademy.com.

“Treat people as if they were what they ought to be, and you help them become what they are capable of being.” — JOHANN WOLFGANG VON GOETHE, German writer, scientist and statesman

A career passion can spring up out of nowhere. You must be open to change in order to grasp it. At least that’s how it began for Stevie White, 29-year-old spa director at Joya Spa at Omni Scottsdale Resort and Spa at Montelucia. When she got a job at Joya’s front desk, she thought it was just a job, she didn’t think about a career in the industry. However, the more she threw herself into her position and explored the world of spa, the more she knew it was the place for her. She began training to move into the spa desk lead position within a year of her start. After gaining some experience, she transitioned to the spa operations supervisor role in 2010. Then, she set her sights for the big one: spa director. “I worked alongside some great mentors who pushed me in my career path and helped me set accomplishable goals,” White remembers. “After working hard and persevering through obstacles, I was promoted to the assistant director role, then eventually spa director.” She credits the standout leaders who came before her for her quick rise through the ranks. “Erin Stewart was the spa director who hired me, and she pushed me at every level to do more and learn more every day,” says White. “She shaped the spa director I am today and I can say without a doubt that I am where I am today because of her standout leadership and ability to create a collaborative team atmosphere where everyone thrived.”

White has faced challenges in her career, most particularly her young age and having the confidence in herself to be able to lead such a great team. “When I took the assistant director role, we had associates that had been in the field for longer than I had been alive,” says White. “It was tough to give direction to senior staff members considered experts in their field. I did my best to make the best decisions for our teams and remain as fair as possible until it became second nature to me. After a few times of the outcome being what was best for our team, I had gained the respect of the team and my age no longer plays a factor in how they approach or see me.”

STEVIE WHITE, Spa Director Joya Spa at Omni Scottsdale Resort & Spa at Montelucia, Paradise Valley, Arizona

White hopes that industry newbies in her generation aren’t afraid to step up and work hard for their leadership roles. She understands the challenge of youth, but touts the spa industry as open to hard workers of any age. “We constantly need to remind ourselves to stay humble and really work hard for what we want. It’s easy to feel like we deserve the next step up after a certain point in time in a specific role but we have to remember that it’s the work we do and the things we accomplish that will take us places, not the time spent.” n

The relaxation area at Joya Spa at Omni Scottsdale Resort and Spa is the perfect combination of tranquil and chic.

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Wonder Water BY KELLY HEITZ

Integrating Water Therapy into Your Spa Menu

Watsu aqua body work and therapy at Remede Spa at the St. Regis Punta Mita is a popular and relaxing treatment for guests.

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here is an old Slovakian proverb that states, “Pure water is the world’s first and foremost medicine.” Nothing could be truer than these words. Our bodies need water to survive; our planet consists of more than 75 percent water; and water has been used by nearly every culture and civilization in history as a tool for health and healing. While it is highly debated where the word spa originated from, popular belief is that “spa” is an acronym for the Latin phrase “salus per aquae,” which means health through water. It is also widely thought that the word may have come from the town of Spa, Belgium, which has been known for its baths since Roman times. “Across the continents, people use water to cleanse and rejuvenate, to soothe and heal,” notes Lidya Wati, founder and president of Spa Réveil, a day spa located in Austin, Texas. “Often, thermal water is used as part of wellness traditions in many cultures.”

Varying pressure and tempurature, like in the Rainforest Treatment Banyan Tree Spa & Gallery, can calm the mind and invigorate the senses.

“Water has natural healing powers and beneficial properties, and is crucial for vitality and good health.”

Back to Basics “The word ‘spa’ suggests water being the core of healing element, and having water as part of the treatment offerings reflects the true meaning and purpose of spa,” continues Wati. “Water is not only cleansing and invigorating, but also soothing and relaxing. When combined, these benefits offer a wonderful healing and pampering experience for spa guests.” At Spa Réveil, vichy therapy is by far the most popular spa treatment. Guests enjoy the horizontal vichy shower treatment as part of larger spa packages that use natural exfoliants to detoxify, promote skin tissue regeneration, and enhance skin vitality. Those natural elements are exactly what spa guests are looking for these days, according to Kanruethai Roongruang, vice president and executive director of Banyan Tree Spa & Gallery in Phuket, Thailand. “Water has natural healing powers and beneficial properties, and is crucial for vitality and

good health. By going back to basics, guests can enjoy the many advantages water provides to ease discomfort and promote physical well-being.” She adds that variations such as pressure and temperature work wonders to quiet and soothe or to stimulate and invigorate the body. At Banyan Tree Spa & Gallery, for example, guests are treated to an experience called The Rainforest. It is a complete hydrothermal experience combining the best of European spa and hydrothermal therapy with time-honored Asian wellness philosophies to create a calming haven dedicated to holistic rejuvenation. From vichy showers to nature experiences, the possibilities for incorporating water therapies into your spa menu are vast. But what about the latest craze to make waves? An article published on time.com entitled Float Hopes: The Strange New Science of Floating, dives into the new but telling research surrounding flotation therapy. Research by Dr. Justin Feinstein, neuropsychologist and founder of the Float Clinic and Research Center at the Laureate Institute for Brain Research in Tulsa, Oklahoma, shows that floating therapy can help people with stress disorders like post-traumatic stress disorder (PTSD). March/April 2017

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Water therapy boosts the immune system, stimulates the metabolism, circulatory and nervous systems, improves physical conditioning and invigorates the whole body.

“Humans have a strong connection with water, and it is extremely important to our lives,” says Alejandro Ortiz, spa director at Remède Spa at The St. Regis Punta Mita, which is the only resort in Mexico that offers flotation therapy. “Therefore, the benefits that come with water therapy treatments are becoming very popular, which in fact is turning back to the basics and the origins of spas.”

More Water Benefits “Hydrotherapy is considered one of the top treatments within alternative medicine,” says Dr. Luis Felipe Menezes Martins, medical director at Kurotel Longevity Medical Center and Spa in Gramado, Brazil. “Water therapy can promote countless health benefits linked to the rehabilitation of several medical conditions, especially on the locomotive system as it reduces the gravity impact on spine and joints. It offers a natural resistance on physical exercises and improves muscular strength, relieves pain and promotes a deep state of relaxation for both body and mind.” Kurotel’s Water Circuit combines the best of flotation therapy and therapeutic baths to give guests a full hydro experience that includes a jet pool, mud bath, salt bath, ice fountain and an antioxidant foam shower. Similar to Kurotel, Wati has brought the concept to her spa in Texas to rave customer reviews. “Contrasting hot and cold water has not been a well-known therapy in the U.S., but it is therapeutic in that it increases circulation, helps eliminate toxins and strengthens the immune system.”

“Water therapy boosts the immune system, stimulates the metabolism, circulatory and nervous systems. improves physical conditioning and invigorates the whole body.” implementing water treatments into a facility. Proper design, equipment and training can alleviate those worries and make the environment safe for both guests and employees. “Safety can be a concern and people might be worried about the potential dangers associated with injury and improper use of facilities,” says Roongruang. “Our hydro facilities are well-designed with safety of guests as top priority. We also have safety precautions in place, and we always make sure that spa associates are stationed at the facility to render assistance and advice when required.” Even with safety precautions and all the known benefits to water therapies, there are still plenty of apprehensions from

Alleviating Apprehension The use of water near certain types of spa equipment, the hazard of wet surfaces, as well as the dangers surrounding large pools are all important aspects to think about before

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Horizontal vichy showers are among the most popular treatments at Spa Reveil in Austin, Texas.

guests. As soothing as water is to some, it can be a source of fear for others. “I have found that many guests are reluctant to try water therapy for fear of the unknown,” says Wati. “They do not know what to expect. The best way to alleviate this is to provide as much information as possible to first-time guests on what to expect during the treatment, the benefits of the treatment, and how best to enjoy the experience. It is also important that the therapist checks with the guest throughout the treatment to ensure their comfort.”

Adding Water Therapy to Your Menu Adding water treatments to an already comprehensive spa menu can be easy when coordinating them with services that coincide with the rejuvenating benefits of water.

According to Dr. Felipe, it shouldn’t be hard convincing guests of the many benefits of water therapies. “There are so many benefits. Water therapy boosts the immune systems, stimulates the metabolism, circulatory and nervous system, improves physical conditioning and invigorates the whole body. It can also improve local inflammatory processes and systems and promote physical and mental wellbeing,” he says. “The use of water for therapeutic reasons is probably as old as humanity and is considered one of the basic methods of alternative medicine.” n

“Pairing flotation therapy with meditation and yoga can continue the mental and physical health benefits even after drying off.” ALEJANDRO ORTIZ, Spa Director Remède Spa The St. Regis Punta Mita, Nayarit, Mexico

“A combination of massage and scrub is ideal to accompany the water therapy for maximized benefits.” KANRUETHAI ROONGRUANG, Vice President and Executive Director Banyan Tree Resorts and Spas (Thailand) Co. Ltd., Phuket, Thailand

“Water therapies can easily be taken home with special extremities baths: immersing arms or legs in cold water after exercising can be extremely beneficial.” DR. LUIS FELIPE MENEZES MARTINS, Medical Director Kurotel Longevity Medical Center and Spa, Gramado, Brazil

“We offer Hammam (Turkish steam room) with eucalyptus as part of our amenities. We use milk proteins and essential oils in our hydrotherapy treatments as well as nourishing lemongrass, espresso and other natural scrubs rich in antioxidant properties for body exfoliation with our vichy therapy.” LIDYA WATI, Founder and President Spa Réveil, Austin, Texas

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Tips for Working Moms by Working Moms BY KELLY HEITZ

Work is hard. Being a mom is hard. Doing both? That’s nearly impossible. There’s good news though. According to a recent study entitled “Gender Initiative” by the Harvard Business School, daughters of working moms are more likely to have jobs themselves, are more likely to hold supervisory responsibility at those jobs, and earn higher wages than women whose mothers stayed at home. In fact, according to the research, women raised by working mothers earn 23 percent more than daughters of stay-at-home moms in the U.S. The study, which surveyed nearly 50,000 adults in more than 24 countries, also shows that men raised by working mothers are more likely to contribute to household chores and spend more time caring for family members. You see? There is no reason to feel guilty. You’re actually doing your children a service by working your tail off. However, those statistics don’t make it any easier to simultaneously raise your kids and thrive in the industry. There are several female leaders in the spa industry who have seemingly mastered the art of doing it all. Here are their tips on attempting to juggle work and motherhood.

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HAVE REALISTIC EXPECTATIONS.

“Up until the day of delivery I was hauling boxes and running around the country on business while telling myself, ‘a newborn sleeps all the time, I will have all kinds of time to work on the business and still be a good mom,’” remembers Kate Fish, founder of Katari Skin Care, a natural skin-care company that sources directly from the families of Mediterranean artisans. “I took three days off during hospital stay and was ready to jump back right in only to realize that the 17 hours of sleep pediatric books were promising were a complete hoax. I was lucky to have one hour to do anything at all.”

they can for their children. I do not believe that working diminishes my ability to teach and foster amazing gifts in my own children.”

DON’T BE AFRAID TO SWITCH UP THE ROLES.

“I started my company before I met my husband and he had a career of his own,” recalls Noel Asmar, founder of the Noel Asmar Group of Companies. “Once we got married and decided to have children,

DON’T FEEL GUILTY.

“Do not feel guilty for wanting to work, be successful and have a family, it’s completely manageable,” says Kim DeOrsey, spa director at the Salamander Spa at the Henderson Beach Resort in Destin, Florida. “If you are happy and successful, it will show in your kids.”

IGNORE THE WAR ON MOTHERHOOD.

“Work or stay home, breastfeed or bottlefeed, co-sleep or crib, there’s criticism everywhere and other moms can be the biggest playground bullies,” notes Diane Hibbard, vice president of treatments and developments at Burke Williams. “I believe every parent is doing the very best

he started working in the company, and when Hunter, our first born, arrived, we made the decision that he would be a stay-at-home daddy so that our children felt the stability of a parent at home at all times, and I could be mommy and continue to grow the businesses. I am so proud that our children get to live in a household where dad is the stay-at-home dad and mom is running her own company. The children only know equality, and they have a huge respect for the way we work together as a family.”

Noel Asmar, founder and creative director of Noel Asmar Group of Companies, prioritizes family for both herself and her employees.

Diane Hibbard, vice president of treatments and developments at Burke Williams with her husband Dave and sons Hudson and Vonn.

FIND YOUR OWN FORM OF BALANCE.

“Finding balance between work and home was very difficult in the beginning,” remembers Morgan Farrah, owner of Spa Revolution of Ocala, a full-service day spa in Ocala, Florida. “I felt like I was stretching myself too thin and I was either neglecting the spa when I wasn’t there or neglecting my boys, Jax and Jett, when I wasn’t at home. Still to this day I continue to remind myself that I am doing this, not only for myself, but for my husband and my babies. More than anything, I want my kids and my husband to be proud of me; be proud of the strong, motivated, independent woman that I am and strive to be.” As for Asmar, she has always felt very passionate about the importance of a balanced lifestyle, even before she had children. “I want my team to engage with the work they do at the office and value March/April 2017

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“I always remind my fellow working mothers to breathe and tackle each day at a time. Working mothers are stronger than they think and sometimes they just need to be reminded of that.” — KIM DeORSEY Spa director, Salamander Spa, Henderson Beach Resort, Destin, Florida.

have, and how that tight schedule may feel for others I’m working with.”

Kate Fish's little girl wants you to know her mother can do it all!

their home life. I lead by example, both at home and in the office and believe that finding balance, fulfillment and satisfaction is important to success,” she says.

STOP COMPARING YOURSELF TO OTHER MOMS.

“Never compare your ‘all’ to someone else’s,” reminds Asmar, who is also a mother of three children under 12. “Everyone’s story is different. Never assume that someone has it all, or has it all figured out. You can’t be perfect, and everyone, mothers and non-mothers alike, have their own struggles and we are all doing our best.”

TIME MANAGEMENT AND SCHEDULING ARE CRITICAL.

“I prefer the paper version, things in my life change on a dime and nothing is faster than the vintage pencil eraser,” says Hibbard. “Arranging my meetings and work schedule to be home when the babysitter leaves can be overwhelming for me, it can be a challenge to fit all the tasks in. I am always mindful of how much time I am devoting to the tasks and meetings I 50

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JUGGLE STRATEGICALLY.

“I can work from home, the soccer field and dance recitals,” notes DeOrsey, who is also a busy mother of three. “As most people can relate, there is definitely not enough time in a day; therefore, prioritizing each day is crucial in order to make time for the kids, staff, work projects and myself.” As for Fish, a new mother, the world’s view on running a business has changed. “Businesses are no longer run out of boardrooms. They are run out of cars, nurseries and while on a stroll in the park. I think most people understand that and can relate and appreciate the effort that it takes to do it all,” she says.

ourselves when we can’t,” says Hibbard. “Remember that it really does take a village and asking for help is important. Asking for help is not a sign of weakness, it is a sign of strength.” For Farrah, who has two boys under the age of two, it’s all about delegation. “I am learning to delegate—this is not an easy task for me. I would try to take on the world if it were possible, but I am learning that I need help. We all do. My strengths are someone else’s weaknesses, and my weaknesses are their strengths.”

SLOW DOWN.

“I always remind fellow working mothers to breathe and tackle each day at a time. Working mothers are stronger than they think and sometimes they just need to be reminded of that,” notes DeOrsey.

10.

IT SERIOUSLY TAKES A VILLIAGE.

“I think we are aware we cannot always do it all, and we should take it easy on

Morgan Farrah, owner of Spa Revolution, opened her day spa just weeks before giving birth to her second child, but she always makes sure to strike a balance between work and family.

Fish agrees. “Delegating is a huge part of my new life,” she says. “I found a couple of girls who are helping me with orders and had to get a nanny for a couple of days a week. No, I cannot afford it, but I must.”

11.

SHOW SELFCOMPASSION.

“It is easy for me to show compassion and empathy to others, but as a mother and leader, I often feel like I let someone down every day,” shares Hibbard. “I have

to remind myself that I am enough, and surround myself with other leaders who share the same struggles.”

12.

MAKE YOUR KIDS LITTLE INTERNS.

“I involve my kids with my work and take them when I need to run errands so I can spend more quality time with them,” says DeOrsey. “Being a working mother helps my kids see the importance of working and how hard work

pays off. They will learn and grow from good work ethic and also learn to be more independent at a younger age.”

13.

TAKE CARE OF YOURSELF.

“You can only help others if you yourself are in a good place mentally, physically and spiritually,” Farrah reminds us. “Selfcare is a must when trying to find balance between work and family.”

DADS JUGGLE TOO Working dads have just as much responsibility to be present for their children as moms do and these spa dads are doing their best to balance work and home life with their families.

SHANE BIRD

GARRETT MERSBERGER

JEREMY McCARTHY

Director of Spa Operations, Turning Stone Resort

Director, Kohler Waters Spas & Development, Kohler Co.

Group Director of Spa & Wellness, Mandarin Oriental Hotel Group

Children: Baylie (15), Ethan (13), and Abby (11)

Children: Haley (13), Carson (10), and Taylor (7)

Children: Dylan (6) and Max (5)

“I am a better leader because of the attention I have paid on being an effective father and husband. My family has certain basic needs and those needs are often echoed by the staff and guests I see at work. I can have a conversation with my 13-yearold son one night about his desires and complaints and turn around the next day to have that same conversation with a staff member at work. It comes down to relationships, happiness, and meeting human needs.”

“I think as a male, there is in an

with our kids. I find that if I spend

“We try to practice mindful presence

instinct that you must be the ‘provider,’

some time being 100 percent engaged

so that means you must work all the

with my kids, giving them my full

time. However, I think it is more

attention, they don’t mind if later I’m

important to stay present with your

busy and I need some time to myself.

children. Take a digital detox when you

I call this mindfulness exercise ‘just be

walk in your home and turn off the

a parent’ and I try to practice it every

phone. Balancing work and life is

day.”

definitely the biggest daily struggle; however, I find that when I balance the two, I am not only more productive at work, but I am also more present at home.” March/April 2017

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INSTILL SOME RITUALS.

“We have a tradition that we eat dinner together at the kitchen table nearly every night. This is part of our family ‘touching base’ time and I really treasure that time with my hubby and children,” says Asmar. “My second favorite daily ritual is bedtime. I lay down with each child on their own and we talk about the day with the lights off, then share a little cuddle. My boys love this as much as our little girl. I find this time very grounding and I go to bed feeling very grateful.”

15.

KEEP PUSHING FORWARD NO MATTER WHAT.

“Being a mother is my most important job. It’s very challenging on a good day. It became even more so in 2008 when my beloved husband passed away suddenly when I was eight months pregnant with my third child,” remembers DeOrsey. “I had no other choice than show my kids how to pick up the pieces and move forward no matter what life curveballs come your way.”

16.

KNOW THAT MISTAKES CAN BE A LEARNING EXPERIENCE.

is that mistakes can make you better. As much as we hate admitting when we have made a mistake, the lessons we learn from them are life changing,” reflects Farrah. “There is so much power and knowledge in mistakes, and for me, this is the best way to learn. If I did everything right all the time, I could not grow as a mother or an entrepreneur.”

17.

DON’T LOSE YOUR DETERMINATION.

“I know other people did it, so I can do it too,” says Fish. “It is not easy; however, it is a choice I made— to be a mother for my kid and for my business. And I am determined to succeed at both.” n

“The most important lesson I’ve learned

MEET THE MAMAS

KATE FISH is the founder of Katari Skin Care. She was born in Russia, grew up in Belarus, and moved to the United States when she was 20 in pursuit of the American dream. She started Katari Skin Care in 2010 out of her desire to keep beauty simple and make a positive impact in the lives of people she encountered during her world travels. As a new mother, Fish is constantly learning to balance being both a mother and an entrepreneur.

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DIANE HIBBARD is the vice president of treatments and developments at Burke Williams, an urban day spa brand with 10 locations across California. Her history with Burke Williams spans 15 years, starting as an esthetician and moving to executive and developmental roles. Hibbard has pioneered nearly 20 product launches for Burke Williams’ exclusive H2V skincare line and has helped cultivate the spa’s new Ayurvedic services. Born and raised in Orange County, California, she finds inspiration and unending support from her husband, Dave, and two children, Hudson and Vonn.

March/April 2017

NOEL ASMAR is founder KIM DEORSEY is the spa and creative director of Noel Asmar Group of Companies, which she started in 2002 as a spa uniforms company. In 14 years, she has grown her international business to include uniforms for spas, medical facilities and hospitality companies. She has also successfully branched out to include an equestrian brand, a pedicure bowls and accessories line, and, new this year, a contemporary women’s fashion label. She managed all this while raising three beautiful children, Hunter (11), Taylor (9) and Coco (5) with the help of her husband.

director at the Salamander Spa at the Henderson Beach Resort in Destin, Florida. She began her career in the wellness field over 30 years ago as a racket club locker room attendant. During the span of her two-decade career as a spa and wellness executive, DeOrsey has held leadership roles at many premier resort spas. In addition to her career in the spa industry, her most important passion is raising her three children: Tyler (20), Elle (10), and Remington (8).

MORGAN FARRAH is the owner/operator of Spa Revolution of Ocala, a fullservice day spa with a resort feel. Farrah began dreaming the concept for Spa Revolution in 2015, after noticing a gap in the market for spas in Ocala. Spa Revolution opened its doors in August of 2016, just weeks before Farrah gave birth to her second son. With two children under the age of two, plus a new business, Farrah is constantly learning the art of balance.

BRAND

S P E C I A L P U L S E A DV E R T I S I N G S U P P L E M E N T

ROUNDUP

Standing Out in Today’s Market

Book4Time Inc. Book4Time BOOK4TIME.COM 1.905.752.2588

ROGER SHOLANKI FOUNDER AND CEO

What’s the most important habit that has helped you become a better leader? Being a better leader is the same as winning in business to be successful you must have a daily regimen. In running our business, we’ve established daily practices that keep us disciplined and focused on improving the customer experience.

How does the brand stand out from its competitors? Book4Time has more than a decade of experience working with the finest five-star luxury hotel, resort, casino and day spa brands. We’re constantly innovating and our cloud-based infrastructure enables our customer to consume new product releases and enhancements every eight weeks and enjoy 99.5 percent uptime. What are the top benefits of this product? Book4Time is a cloud-based, all-in-one system for running your whole business. Our solution integrates with just about every major hotel PMS system, gift card/loyalty vendor, payment processor and accounting/inventory management solutions. We offer deep functionality to meet the complex operational, administrative, reporting and inventory management needs of multilocation spa and wellness businesses. We also offer live 24/7 phone and email support through strategically located global customer support centers.

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Candle Warmers Etc. Airomé AIROME.COM 1.800.262.2305

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What’s the most important habit that has helped you become a better leader? Find out what you can do to help your team members succeed. I find great value in helping people succeed inside and outside of my job responsibilities. If I can help one of our employees clear a hurdle, then we've both had a great day.

[ comfort zone ] Remedy Serum COMFORTZONE.IT 1.212.924.2454

BRIAN BRAZEAU GENERAL MANAGER

What’s the most important habit that has helped you become a better leader? Embracing constant innovation. Working hard and passionately to achieve excellence. Favoring a creative, vital and proactive attitude in the team I work with and maximizing their talents and competencies. Most importantly, being close to the market and to our partners allows me to ensure that our strategies are in tune with market needs.

How does the brand stand out from its competitors? Airomé by Candle Warmers Etc. brings ultrasonic essential oil diffusers to the market at a price point that consumers can afford. Airomé diffusers are also home decor inspired. It is in-home aromatherapy that you won’t hide on your counter. Each diffuser is designed to be an accent piece of your home décor—all while promoting the health and vitality of essential oils in your home. What are the top benefits of this product? Airomé diffusers, combined with essential oils, are mood-enhancing and greatlooking. You now have diffuser options in color, material, style and design. We have diffusers that will go great in any spa and any room. We have also made aromatherapy affordable. Our ceramic diffusers carry a $29.99 suggested retail price and our metal and glass diffusers carry a $32.99 price tag.

How does the brand stand out from its competitors? What makes us unique is that we care for people, not just for their skin. Our conscious, sustainable, integrated approach is inspired by Dr. Davide Bollati, our founder and supported by our multidisciplinary scientific committee. Our silicon-free science-based Conscious Formulas™ philosophy adopted by our internal R&D laboratories guarantee that all products and treatments achieve the highest and safest performance, thanks to the combination of natural-origin ingredients, high-tech molecules and advanced delivery systems. What are the top benefits of this product? An innovative approach to sensitive skin, remedy serum is much more than a soothing formula; it reinforces the good skin bacteria which are so important to fight external, irritating aggressors. Beyond calming neuroinflammation, thanks to the Marvel of Peru and Mexican Hyssop, and the reparative action of marula oil, it delivers a functional prebiotic, which nourishes the skin’s good microorganisms. It is 83 percent natural-derived ingredients and free from silicones, parabens, artificial colorants, animal derivatives and fragrance.

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Edge Systems LLC HydraFacial ® EDGEFORLIFE.COM 1.800.603.4996

How does the brand stand out from its competitors? With HydraFacial MD®, you’re not just buying quality equipment, you’re partnering with an award-winning team. We invest aggressively in the activation of the HydraFacial MD® name through public relations, print and digital advertising. We also provide cost-effective marketing strategies and materials that are updated regularly to support your business and bring HydraFacial MD® to life in your facility. These brand-building techniques help you gain new customers and drive interest among current customers. What are the top benefits of this product? HydraFacial MD® is a non-invasive, multistep treatment that combines the benefits of next-level hydradermabrasion, a chemical peel, painless extractions, and a special delivery of antioxidants. It does all of this in one quick treatment that delivers real results without downtime or irritation. The treatment is more affordable for clients, providing instant, lasting results that keep them returning on a monthly basis.

Éminence Organics Skin Care Stone Crop Oxygenating Fizzofoliant EMINENCEORGANICS.COM 1.888.747.6342

BOLDIJARRE KORONCZAY PRESIDENT

What’s the most important habit that has helped you become a better leader? Despite teaching more than 2,000 classes, it’s all about practice, practice, practice. People don’t realize how much work goes into the illusion of “overnight success.” Success is working all the time and making it look easy. Each year, I spend endless hours preparing new jokes for each class, even though it appears effortless.

How does the brand stand out from its competitors? Éminence Organic Skin Care, a Certified B Corporation®, provides effective, award-winning natural, organic and Biodynamic® skin care to spas worldwide. Pioneer of the organic skin-care movement since 1958, Éminence combines more than half a century of herbal craftsmanship and innovation with Hungarian-inspired healing to offer resultsoriented treatments. Éminence’s spa products rely on a unique blend of hand-picked fresh ingredients to craft premium skin care that is also good for the earth. What are the top benefits of this product? Éminence is proud to introduce a never-before-seen, two-in-one exfoliant that gently removes impurities from the skin’s surface while infusing skin with a healthy boost of oxygen. This revolutionary “powder-to-foam” exfoliant is the first-of-its-kind in the professional skin-care industry. This oxygenating gentle exfoliant, combining brightening stone crop and nutrient-rich microgreens, gently removes impurities while softening and invigorating the skin for a youthful glow.

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ESPA International TriActive™ Advanced Instant Facial US.ESPASKINCARE.COM 1.786.350.1192

SUE HARMSWORTH FOUNDER AND CHAIRMAN

EuroSpa Aromatics Eucalyptus Oil Shower Mist EUROSPAAROMATICS.COM 1.800.395.6478

ERIC SNYDER OWNER

What’s the most important habit that has helped you become a better leader? Consistently treat employees, customers, vendors and trade associates with kindness and dignity.

How does the brand stand out from its competitors? Without sounding clichéd, it’s our people. The high standards, expertise and dedication of those we work with every day—both in our company and in our partner spas and salons—are what really set us apart. ESPA has a fully integrated approach—not many other companies can say they do it all. From spa design to preopening, extensive training to product and treatment development, and spa management —we cover all aspects. What are the top benefits of this product? This 3-in-1 concentrate facial serum offers protective properties of a treatment oil and the revitalizing effects of an essence in a lightweight formula. TriActive™ Advanced Instant Facial harnesses plant extracts, marine actives and essential oils. At first use, skin feels replenished, fine lines visibly reduced and texture smoothen out, leaving the complexion with a glow. With continued use, it helps to brighten, even and firm skin’s tone, enhance moisture and boost skin’s own processes to protect itself.

How does the brand stand out from its competitors? EuroSpa Aromatics Eucalyptus Oil ShowerMist products stand out because of being 100 percent pure natural oil, without any compromise in purity. A simple “sniff test” will usually reveal the difference between EuroSpa and competitive products. EuroSpa Aromatics is a family-owned business that has been providing consistently pure eucalyptus oil products since 1977. What are the top benefits of this product? Aromatherapy benefits of Eucalyptus Oil have been known for centuries. Therapeutically, Eucalyptus Oil is great for respiratory conditions, skin conditions, powerful anti-inflammatory and general well-being. A normal shower becomes a “spa experience” when the steam is infused with pure eucalyptus oil. In addition to the shower, ShowerMist can be used just about anywhere: air conditioners, humidifiers, clothing drawers, bathrooms, rental cars, musty closets, hotel rooms etc.

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FarmHouse Fresh FarmHouse Fresh Organics Sweet Milk Lotion FARMHOUSEFRESHGOODS.COM 1.888.773.9626

SHANNON MCLINDEN PRESIDENT AND FOUNDER

What’s the most important habit that has helped you become a better leader? We have been serving spas for 12 years, and the best habit I have formed is hiring and surrounding myself with a team genuinely warm, enthusiastic and talented in each of their respective fields. We are champions of one another and it makes daily life refreshing, fun and rewarding.

HydroPeptide LUMAPRO-C: Skin Brightening Pigment Corrector HYDROPEPTIDE.COM 1.800.932.9873

CHRIS PACHULIO VICE PRESIDENT

What’s the most important habit that has helped you become a better leader? I feel an important habit to have as a leader is the ability to self-analyze. When things go wrong, do you point the finger or do you look at yourself? A true leader can accept responsibility for failure while simultaneously inspiring the organization to do better.

How does the brand stand out from its competitors? FarmHouse Fresh® crafts hundreds of delicious, mouthwatering spa treatments–both natural and certified organic—using ingredients harvested from our farm and others across the U.S. Our customized Farm to Spa Treatment™ menus are supported by our expert team of trainers, estheticians and massage therapists, with a Spa Rewards & Training Program that champions your team’s success. What are the top benefits of this product? New Farmhouse Fresh Organics’ Sweet Milk lotion is a sophisticated finishing lotion scented with sandalwood and cream that provides long-lasting moisturization without a heavy touch. Organic shea butter and aloe calm irritations and redness, while sweet almond oil, full of essential fatty acids, including linoleic acid, helps maintain the skin barrier and decrease trans-epidermal water loss. This lotion offers purity down to the roots, and is certified free of GMO’s, and synthetic herbicides and pesticides.

How does the brand stand out from its competitors? HydroPeptide uniquely combines clinical results with luxury experiences in every product. We feel strongly that enjoying the sensorial experience of a product is key to maintaining a consistent routine, which greatly improves effectiveness. Our team of scientists have a profound understanding of epigenetic regulation, which allows the body to turn on beneficial activities like collagen production and cell renewal. These principles create innovative formulas to help the skin look and act younger from the inside out. What are the top benefits of this product? This serum combines the latest technology to safely and effectively brighten any complexion using a drug-free formulation. It can clinically combat hyperpigmentation by fading existing dark spots and inhibiting future discoloration. A resurfacing peptide, DermalRX SRC, combined with the latest and most stable forms of Vitamin C and resveratrol, improve the appearance of skin’s overall tone while providing flawless brightening benefits.

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Jurlique Activating Water Essence JURLIQUE.COM 1.800.854.1110

MARLIES TAYLOR NATIONAL SPA MANAGER

How does the brand stand out from its competitors? We believe nature is the answer. At Jurlique, we grow our ingredients at our farm in South Australia. Through organic farming principles and our Bio-Intrinsic extraction method, we harness the purity and potency of our botanicals to create powerful extracts that form the basis of our skin care. From seed to skin, we control every step of the process, so you can enjoy the most effective natural skin care for healthy, radiant skin.

What’s the most important habit that has helped you become a better leader? At the end of each day, I take two minutes to jot down my plan for tomorrow. I write down the things I absolutely need to get done and challenge myself to consistently deliver. I find that this helps me to be more strategic, productive, and less reactive during the day.

What are the top benefits of this product? Our highly concentrated Activating Water Essence is the essential step in every skin-care ritual, and for every skin type. It activates the skin’s ability to retain moisture, enhancing the performance of serum and moisturizer. This product captures the vital living energy of our organically grown Marshmallow Root to continuously hydrate, soften and revitalize skin. The water-like texture of this product is key, allowing it to penetrate through surface layers for intense hydration.

Living Earth Crafts

How does the brand stand out from its competitors? Living Earth Crafts represents highly reliable and innovative products, particularly spa equipment with customizable and practical features. With award-winning customer service, Living Earth Crafts has evolved and positioned itself as the best in the industry in accommodating our clients for more than 40 years. This is backed up by the best warranty in the industry and supported by a customer service team that has been voted the industry’s best six years in a row by the spa industry.

Contour LX LIVINGEARTHCRAFTS.COM 1.760.597.2155

BRIAN PARIS VICE PRESIDENT

What’s the most important habit that has helped you become a better leader? A team member is the front line in dealing with customer needs and often has a better solution. I’ve taught myself to listen to the entire situation, then ask staff members what they would suggest. It’s often right on the mark and the best solution for the customer and our company.

What are the top benefits of this product? The sweeping lines of the new Contour™ LX Pedicure Chair bring a glimpse of the past to the future of pedicure. Inspired by the retro furniture movement, Living Earth Crafts has created a mid-century silhouette with modern-day technology. This timeless eye-catching pedicure chair brings an elegant mix of comfort and ergo style, combining Avonite® finishes with Strata™ seat cushioning. The footbath features Sanijet® pipeless hydrotherapy and reflexology nodes as well as an adjustable electric footrest.

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ResortSuite ResortSuite RESORTSUITE.COM 1.866.4RSUITE

FRANK PITSIKALIS FOUNDER & CEO

What’s the most important habit that has helped you become a better leader? The most important thing is maintaining a customer-first vision in everything we do. The vision for the product and how we continue to develop it stems from a deep understanding of how our customers manage their business and what is most important to them. ResortSuite delivers its customer service and ongoing care with the same vision.

ShimmerScreen ShimmerScreen SHIMMERSCREEN.COM 1.914.664.7500

JIM TAUBNER PRESIDENT

What’s the most important habit that has helped you become a better leader? I’ve learned to set goals and focus on a successful process. Focusing on the process will help you and your team achieve your goals every time.

How does the brand stand out from its competitors? ResortSuite is a best-in-class system capable of supporting every area of a resort, destination spa, day spa chain, etc. With modules to support a full-service spa, activities and classes, food and beverage operations, catering, retail, accommodations, memberships and more, ResortSuite is the most robust hospitality system on the market today. Exceptional industry leadership, innovation and superior support service also make ResortSuite stand out amongst the competition. What are the top benefits of this product? One key benefit of having a fully integrated system from a single vendor is that properties can deploy a web booking engine from ResortSuite that encompasses everything a guest can book at a destination. Book a room, spa services, fitness classes, golf lessons, tee times, dining—all in a single session and all in real-time. Guests can book from a mobile app, on their computer or tablet, anywhere, anytime— making it easy for your guests to personalize their experience.

How does the brand stand out from its competitors? ShimmerScreen is made in the USA and it is manufactured to the highest quality standards. Every project is unique and made to the client’s design specifications and dimensions. We take pride in working with every client to customize ShimmerScreen to their space and specific needs. What are the top benefits of this product? ShimmerScreen can be used to divide and enclose space, yet open it to light and air. Whether for window treatments, wall treatments, space dividers or architectural accents to stage backdrops, exhibition displays and so much more, ShimmerScreen allows customers to get creative and fill any space with elegance and style. ShimmerScreen also offers moisture-resistant materials for spas and salons, where rusting might be a concern.

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Sanitas Skincare GlycoSolution 5% SANITAS-SKINCARE.COM 1.888.855.8425

LISA CRARY CEO

What’s the most important habit that has helped you become a better leader? Definitely staying focused on the big picture and communicating my vision candidly and regularly to my entire team. By opening channels of direct communication, it’s easier to effectively provide and receive feedback, enabling me to easily make decisions and motivate and guide my entire staff.

Technogym Skillmill TECHNOGYM.COM 1.800.804.0952

NERIO ALLESSANDRI FOUNDER & CEO

What’s the most important habit that has helped you become a better leader? Life’s about constantly learning; therefore, I appreciate the ability to listen and observe. I encourage my employees to be as curious as I am. Being a leader is having the insight to never look back and always look forward to the next goal or challenge, like all the best athletes do.

How does the brand stand out from its competitors? First, we are the pioneers in biogenic technology for skin care. Every active ingredient in our products are selected to leverage the skin’s own natural processes for repairing and regenerating itself. Second, our proprietary, interactive ingredient delivery system allows our bioconversant ingredients to travel to the cellular layers where skin can utilize them rapidly and effectively. Third, we deliver customized results. Our skin-specific systems provide solutions to continue to progress skin health over time. What are the top benefits of this product? Like the majority of our products, GlycoSolution 5% is a multifunctional product that encourages the continuous progression of skin health. The primary purpose is to exfoliate spent skin cells and help stimulate skin renewal. It’s the perfect precursor to moisturizers and treatments, because it allows them to penetrate deeper and to be utilized more effectively. With regular use, it helps smooth out the appearance of wrinkles, boost moisture retention and brighten dark spots.

How does the brand stand out from its competitors? Technogym is at the forefront of innovation in fitness technology and offers some of the most advanced features available on the market. For more than 20 years, we have developed unique digital offerings within the fitness and wellness field, with a strong focus on continuous innovation: in 1996, Technogym launched the first software system to manage training at the gym; in 2003, the first TV screen integrated in a fitness equipment; in 2007, the first online fitness equipment and in 2012, the first cloud. What are the top benefits of this product? SKILLMILL™ is the first product capable of training all the body’s energy systems in a single solution, from sprinting to power development, for efficient metabolic conditioning. Thanks to its patent-pending MULTIDRIVE technology, SKILLMILL allows users to experience the full speed and resistance spectrum. Used in combination with MULTIDRIVE technology resistance, the DUAL HANDLEBAR enables users of different body sizes to assume the correct position for performing high pushes and low pushes, maximizing muscle activation and workout variety.

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A Day in the Life! BY KELLY HEITZ

NEAL KITCHEN, Ph.D. Chief Operating Officer, HydroPeptide, Issaquah, Washington

hen you have a problem-solving mindset, sometimes it takes a huge problem to set off a spark. At least that’s how Dr. Neal Kitchen, chief operating officer at Hydropeptide, ignited his journey in the wellness industry. “I had a pivotal point in college when my best friend developed Type I diabetes,” he remembers. “Trying to understand the how, what and why of that disease sparked my interest to switch career paths and pursue a doctorate degree in molecular biology and genetics to better understand how we respond to heredity, environments and diseases.” Kitchen initially focused on the biotechnology industry, but was drawn into skin care by his sister, Annette Rubin, who was managing partner at HydroPeptide. “I teasingly asked her if she even knew what a peptide was and then told her, ‘you do realize peptides and cell signaling is what I have been researching in the last eight years, right?’ She got super excited to learn this and this led to an initial consulting opportunity with HydroPeptide.”

The life of a spa professional is a continuous cycle of daily responsibilities that help make the spa world go round. Pulse asks ISPA members to give us a sneak peek into their daily lives to help us understand the roles they play and the difference they make on a daily basis.

Kitchen joined the company full-time in 2014 and has quickly immersed himself in the spa and skin-care industries. “It has been a blast to learn more about traditional skin-care techniques and products so that I can combine what we already do successfully with the relatively new science of epigenetics,” he notes. “Innovation is all about building on past success and I have been truly grateful for the team I have been with who had helped me understand.” Kitchen says his colleagues and the amazing team he works with are among the reasons he loves his job. Being a naturally upbeat “peopleperson” has helped him get to know his team members on a personal level, which he feels makes his job more rewarding. “I think there are a lot of rewarding parts to my job, but I most love to hear when someone feels successful from something I have been a part of, whether it’s a colleague and their projects or hearing testimonials from our customers who have seen a difference in their skin. I love to be part of that!” On an average day, Kitchen sticks to a typical work schedule. See how he makes sure each day involves flexibility, movement, and creativity within his team: ★ 7 am Gets to work early and dedicates the first two hours of his work day addressing emails and

advisors and doctors.” ★ 10 am Attends stand-up meetings. “I think it’s important that meetings are efficient and quick, so I love using stand-up meetings to review things like inventory, new product development status, and marketing and PR activities.” ★ 1 pm Dives into projects. “Typically, I dedicate the afternoon time to making headway on projects. Depending on the day, this could be reviewing content for our digital education platform, preparing for an upcoming presentation, analyzing forecast and demand for our supply chain, or new product development.” ★ 3 pm Connects with the team. “Frequently, this time is set aside to continue with a project or switch to a different one. I often need to follow up with several colleagues and their daily activities to see if anything needs to get done.” ★ 5 pm Wraps up the day. “Depending on the day, I often will be zipping home to help with my kids’ evening activities like taekwondo or will have some one-on-one with our CEO to review activities of the day and next steps.” Kitchen, a big believer in “moving” throughout the day, says he keeps his energy level at work recharged by taking quick walk breaks each hour around the office. “My team usually teases me for my extra energy around the office, but it’s contagious too!” n

trailing to-dos from the day before.

“I typically have a wide range of communications that I manage, including accounts, customers, international teams, PR team, corporate team, education team, logistics and manufacturing, and key

WHAT’S

Kitchen’s leadership advice to others? Click here for more insights.

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SUCCESSSTORIES INSPIRING TALES OF STARTUPS, GROWTH AND OVERCOMING HARDSHIPS

Sparkle Collagen Introducing Ingestible Beauty Through Spas hen husband and wife entrepreneurs BY KELLY Derek and Yu Ming O’Neil, co-founders of HEITZ Sparkle Collagen, moved to Tokyo 10 years ago for Derek’s job at a technology company, they saw the popularity of ingestible beauty supplements in Japan and began to realize the business potential of introducing the products in the U.S. Initially, Yu Ming didn’t exactly think of herself as an entrepreneur, but she has always been passionate about skin care. “I graduated as a double English major from a university in Singapore and had two career paths—to be a teacher or a journalist. I chose to work in a women’s magazine,” she says. It was during this time that she began her love for skin care and makeup. “I got on like a house on fire with the [girls working in the magazine’s beauty department] who showered me with YU MING AND DEREK O’NEIL loads of products from the beauty closet.” Co-Founders • Sparkle Collagen By her account, she is an “accidental” entrepreneur. “Since Hawthorn, New York it was difficult to find work in a women’s magazine in Japan, formula is easy to understand. “It has no sugar, contains my husband encouraged me to start a blog. It was a creative hyaluronic acid for added moisturizing benefits and has lots of outlet for me to combine my two loves—writing and beauty. vitamin C,” she says. There was much to explore in Japan because the culture of beauty was so different from the rest of the world and it was a Getting the Word Out fascinating space,” she says. But having an innovative product idea isn’t the only ingredient for success. The co-founders had to work extremely hard to get Discovering a New Culture of Beauty the Sparkle Collagen name out in front of its target market and While living in Tokyo, Yu Ming stumbled upon a Japanese gain the trust of experts so they’d recommend an unfamiliar beauty secret: collagen peptides. She began to casually sell a product to their customers. “The biggest challenge to date was Japanese brand from her blog shop. When Oprah Winfrey building a brand from nothing and getting people to trust a featured the peptides on a segment called Beauty Secrets from new, unknown brand,” she says. “We’ve been building our Around the World, the orders started streaming in. brand by seeding Sparkle Collagen in the spa world. We place “This made me realize that there was a nascent but growing our products in the hands of skin-care experts, namely esthetidemand in ingestible beauty products,” she says. “I loved the cians in spas who are trusted by their customers to make solid Japanese brands I tried but there were always a few missing recommendations.” elements and that drove me to create a collagen product I want This marketing concept essentially used word-of-mouth to consume every single day, so Sparkle Collagen was born.” advertising to propel the brand nationally. It’s the perfect fit for In terms of formulation, Yu Ming claims Sparkle Collagen’s

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an ingestible beauty product because online marketing doesn’t always formulate the kind of trust consumers need to make a purchase. “I expected huge online success when we first launched because I thought we were being savvy with online marketing,” recalls Yu Ming. “But I learned a very hard lesson (and thankfully early in the game) that with ingestible products, it’s a tough sell to get customers to trust what we are selling right off the bat without tasting it.” Their decision to go directly to the source through spas and spa professionals has created a bond with customers she never expected. She uses that bond to listen to what her customers want and create products that reflect that. “We started out with just two products, the orange powder and the capsules, and based on our customer feedback, we realized that there needed to be an easier path to discover Sparkle Collagen, so we are producing starter kits in 2017 intended to help someone new to the brand to easily sample the flavors and choose their preferred option. On top of that, we learned that having a choice of flavors really enhances the retail experience by making it fun—that’s why we are going from one flavor to six flavors in 2017.”

ISPA as Partner in Success Clinical Evidence Another common factor why health-savvy consumers may feel wary about taking an unknown supplement brand is their need to be assured that the product is safe, effective and clinically tested. “Sparkle Collagen products are Food and Drug Administration (FDA)-compliant. The FDA regulations cover numerous aspects of bringing a dietary supplement to marketingredient certainty and traceability, manufacturing quality, product labeling, marketing claims, and others,” says Derek. In addition, he says they take necessary steps to go through independent audits to ensure continuing compliance. “Regarding efficacy, the principle ingredient in Sparkle Collagen is called VERISOL Bioactive Collagen Peptides. There have been a number of studies done on VERISOL that are peer-reviewed and published. Gelita, the manufacturer of VERISOL, also has a patent application in for VERISOL. That patent application describes in detail the bio-chemistry and physiological response that has been observed on the body when consuming VERISOL,” Derek explains. Overall, the entrepreneurial couple are constantly driven by their core mission to help people feel positive about themselves by encouraging them to take good care of themselves and showing them how that can have an amazing impact on their life. “The core [philosophy] of Sparkle Collagen is about practicing good daily habits that help you feel and look good,” Yu Ming says. n

Joined ISPA in: 2015 Inspiration to join: “In early 2015, we started exploring the world of spas with the idea that the spa setting might be a great way for Sparkle Collagen to be discovered. That thinking was quickly supported by many spa directors and estheticians, and we started to see great results with spas offering Sparkle Collagen both as an introductory experience during treatments,” recalls Derek. “Given that, we felt that we should explore all the various resources available for us to understand and engage with the spa industry, and joining ISPA became an obvious and sensible step.” ISPA resource that is most beneficial to your business: “We love Pulse magazine! Highly informative, great insights, and always great to keep across what so many people whom we have met in the spa industry are up to,” Derek says. Using ISPA’s research to your business advantage: “As we are a nutrition products business, we are focused on trying to understand how and why consumers are engaging all aspects of wellness and nutrition. The ISPA research has been useful in contributing to our learning and in helping to shape our thinking on how we want to present our product.”

TO READ ABOUT VERISOL Bioactive Collagen Peptides and Gelita’s patent application, click here.

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ASK THE EXPERT

HOLLY ROGERS, MD

BY MAE MAÑACAP-JOHNSON

What are the common stressors millennials face on a daily basis? Why is it necessary to teach them life skills on how to manage stress? In this Ask the Expert Q-and-A, HOLLY ROGERS, MD, psychiatrist and mindfulness teacher at Duke University’s student counseling center, offers an insightful look at today’s millennials in her book, The Mindful Twenty-Something (published by New Harbinger). The idea for the book was sparked after she and Margaret Maytan, who codeveloped Koru Mindfulness, the only evidence-based mindfulness training program designed specifically for college-age adults, had a difficult time finding a good companion textbook for their class. “Though there are so many great books on mindfulness and meditation, we couldn’t find one that spoke directly to the issues that young adults are concerned with: the stresses of college or starting a career; the uncertainty of their future; handling relationships with lovers, friends and professors; and making the choices that will determine their life course,” Rogers says.

Pulse: Why is it more important than ever to educate young individuals on mental health and how to cope with stress? Holly Rogers: The value in learning mindfulness in your 20s is that it helps with stress-management, but also, and as important, it allows you to know yourself better, get clear about your values and what gives your life meaning, and then use that information to inform the important life choices you will be making over the course of this important decade of your life. In regards to stress, it is clear that on many college campuses, the number of students reporting trouble with stress, anxiety and depression has been steadily rising, and utilization of services at college counseling centers is rising so quickly that in many places, there simply are not enough resources to keep up. Using mindfulness as a tool to manage stress and, more importantly, improve resilience, is a useful strategy for helping young adults deal with their stress and enrich their lives. 64

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P: What are some of the most common stress factors affecting millennials? R: It’s important to remember that millennials are an extremely diverse group, so their experiences are wideranging. Emerging adults, those between the ages of 18 to 29, have high-rates of unemployment and tend to earn low wages, so many face significant financial challenges. For those pursuing higher education, there is the stress of achieving academically, trying to get into graduate school and, of course, paying for their education. For emerging adults in general, there are unique stressors of the developmental stage. Most are facing multiple transitions—changing homes, jobs, lovers—and transitions are stressful, be they good or bad. P: What are some of the common misconceptions young individuals have about the practice and idea of mindfulness? R: Most common misconception is that the goal of meditation is to stop their thoughts and make them feel calm. This misconception often gets in the way of sticking with the practice and

5 Hindrances to Meditation raditional Buddhist teachings on meditation identify five obstacles (i.e., greed, aversion, sloth or torpor, restlessness and worry), called hindrances, to meditation. According to Rogers, the young adults she works with cite a similar group of obstacles interfering with their progress, namely: 1. Sleepiness 2. Restlessness 3. Skepticism 4. Procrastination 5. Time Pressure

making progress because, of course, when you sit down to meditate (and by meditating I simply mean anchoring your attention in the present-moment by watching the flow of your breath), you will see that your thoughts don’t stop, so you may feel frustrated instead of calm. The trick is to stay curious about this instead of feeling that you are doing it wrong or it doesn’t “work.” Another misconception is that it is an esoteric practice, or too fringe or “woo-woo.” Others have concerns that it requires particular religious or spiritual beliefs or orientations. These misconceptions can keep people from being open to even experimenting to see if it might be useful for them. P: In your book you mentioned that we live in an “antimindful culture that values multitasking and rapid shift of focus.” How can one encourage young individuals to slow down and live mindfully? R: One of the greatest benefits of a regular mindfulness practice is that it allows us to begin to see that we all have weaknesses and strengths and differences and good days and bad days. And at the same time, we all want the same thing: to be happy and have peace of mind. This awareness can lead to greater empathy and compassion. In my mind, this is the most important element of culture change, but we can only get there one person at a time. In my experience, having worked with thousands of 20somethings, they have the flexibility to learn these new practices and grow from them to a tremendous degree. P: Can you share with us at least one piece of scientific evidence that offers proof as to how meditation helps children or young people cope better with stress? R: Our randomized, controlled trial of Koru Mindfulness at Duke University found that students who practiced mindfulness for 10 minutes a day for four weeks and participated in our Koru class felt less stressed, slept better, had higher levels of mindfulness and greater self compassion—all factors that add up to a higher quality of life. That’s a pretty remarkable difference after only four weeks of fairly brief meditation practice. P: You said young individuals have the tendency to experience “grasping and aversion.” Can you expound on this and how can these two concerns be addressed? R: We all have grasping and aversion. Both are completely normal

“If you are sleepy every time you sit to meditate, your body may be telling you that you are sleep-deprived. If so, take that seriously and start getting more sleep. If you know you are getting enough sleep, try opening your eyes while you meditate, standing up or doing a walking meditation,” Roger advises. Procrastination, on the other hand, is quite common. “If you notice yourself not in the mood to meditate, just stop where you are. Get as curious as you can about that feeling of not wanting to meditate. Where is it in your body? Does it change as you watch it for a few breaths? Being curious about the obstacle helps you move through it,” she says.

and hard-wired into our nervous systems. It is as old evolutionarily as anything, as it is necessary for survival. In experiments looking at single-celled organisms, if you put a drop of sugar water on one side of them and a drop of vinegar on the other, they will move away from the vinegar and toward the sugar water. That’s grasping and aversion. Thus, it’s normal and we all do it. The problem is that we develop the belief that we can make ourselves happy by constantly seeking out pleasant experiences and avoiding unpleasant ones. Firstly, we know that just doesn’t work. There is no way to avoid unpleasant experiences; we are all going to have sadness, loss, boredom and anger in our lives. Secondly, the grasping never ends on its own. You will always feel the need for one more victory or shiny object to be truly happy. The way to escape this dilemma is to see the grasping and the mind’s unceasing desire, as well as recognize that constant grasping is the cause of unhappiness rather than the path toward happiness. n AMIDST ALL THE STORIES

of bullying and judgmental culture on social media where young people frequent, why is there an even greater need to cultivate a non-judgmental attitude? Click here to read Rogers’ advice.

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ISPA FOUNDATION

ISPA Foundation Supports Future Spa Leaders Scholarship Application Opens March 1

FOUNDATION

2017 ISPA FOUNDATION BOARD OF DIRECTORS OFFICERS CHAIRMAN Frank Pitsikalis ResortSuite

ccording to Pew Research Center’s analysis of U.S. Census Bureau data, millennials have surpassed Gen Xers to make up the largest percentage of the workforce. In the years to come, this generation will take on greater leadership roles as spa directors, business 2016 ISPA Foundation Mary Tabacchi Scholarship Winners, owners and even members of the ISPA Board. Kelsey Brink and Margot Mangiarotti, were presented their awards by ISPA Foundation Chairman Frank Pitsikalis and To help support future spa leaders, the ISPA Cornell University Professor Mary Tabacchi at the 2016 ISPA Foundation invests in the education of these Conference & Expo. young individuals through the ISPA Foundation Mary Tabacchi Scholarship. The scholarship will be awarded to a junior, senior or graduate student enrolled full-time in a bachelor’s or master’s spa management program. The recipient will receive a financial aid worth US$5,000 to help offset his or her educational expenses. The scholarship recipient will also receive a complimentary registration, travel stipend and hotel accommodations to attend the 2017 ISPA Conference & Expo in Las Vegas, Nevada. In addition, the selected scholar will be able to take advantage of research and industry resources through a complimentary one-year ISPA membership. On top of this, a mentor will also be assigned for a year to help the scholarship recipient navigate his or her career aspirations. Since the scholarship’s inception in 2006, 12 bright and highly qualified students have received the scholarship. I encourage everyone to share this amazing opportunity with any deserving and passionate student. With the help of the ISPA Foundation Mary Tabacchi Scholarship, we can help nurture our industry’s future leaders.

VICE CHAIRMAN Sharilyn Abbajay Abbajay & Associates, LLC

DIRECTORS Todd Shaw ISPA Chairman Todd Hewitt ISPA Vice Chairman Lynne McNees ISPA President

MEDICAL ADVISOR Brent Bauer, M.D. Mayo Clinic HONORARY BOARD MEMBERS Ruth Stricker The Marsh, A Center for Balance and Fitness Deborah Szekely WELLNESS WARRIOR

The ISPA Foundation wishes to thank the following supporters for their generous contributions: LUMINARY

Ruth Stricker BENEFACTOR

Dr. Howard Murad —FRANK PITSIKALIS, ISPA FOUNDATION CHAIRMAN

PATRON

The ISPA Foundation Mary Tabacchi Scholarship application will be open from March 1 to April 28. Visit experienceispa.com to view the application or email ispa@ispastaff.com for inquiries.

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Red Door Spas ResortSuite

napshot Surveys are administered monthly to ISPA members. They look into the state of the spa industry and its trends while helping to identify the needs of spa professionals. Only respondents to Snapshot Surveys immediately receive the final report for the data compiled

that month, but this column serves to bring you the highlights. In the 2016 Year in Review Snapshot Survey, administered in December, spa respondents were

asked about the difficulty of hiring qualified employees for common positions at a spa, and it’s clear that it’s no easy task. The majority of spa respondents replied that hiring was either somewhat difficult or very difficult for the following positions: spa manager (64 percent), spa receptionist (59 percent), spa therapist (69 percent), esthetician (53 percent) and nail technician (83 percent). Having difficulty hiring? Visit the ISPA Job Bank. ISPA members have the ability to post unlimited job postings for anyone to browse and apply. Also, keep an eye on your inbox for the next Snapshot Survey invitation.

To receive the full Snapshot Survey results, be sure to keep an eye out on your inbox for an invitation to participate in the Snapshot Surveys. March/April 2017

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PRODUCT SPOTLIGHT 2

1. Part of the new spring 2017 collection, Spring Color, jane iredale’s In Touch Cream Blush in Candid is a warm, rosy neutral that provides a radiant, lit-from-within glow. The easy-to-use stick can also be used on eyes and lips. 1.800.817.5665 | JANEIREDALE.COM 2. New Biofreeze Professional Topical Analgesic is a treatment for clients with pain or restricted range of motion, or both. It begins with the original Biofreeze formula and optimizes key ingredients based on scientific research for a longer-lasting experience. 1.800.246.3733 | BIOFREEZE.COM

3. Amarte’s SILKTOX Mask is a unique spa treatment that bridges the K-Beauty trend from consumer to back bar. This back bar treatment not only tightens skin, but maintains its natural pH balance and infuses multiple antioxidants and pure elements to reveal a more youthful-looking complexion.

1.415.613.7570 | AMARTESKINCARE.COM

4. Dr. Dennis Gross’ C+ Collagen line of treatment products maximizes the power of vitamin C to help support natural collagen and brighten skin, while also improving skin firmness and the look of dark spots over time. 1.888.830.SKIN | DRDENNISGROSS.COM

SPA SELECTIONS

All the latest beauty, treatment, retail and equipment products for your spa.

5. The Five Elements capsule collection by Mala and Mantra is handcrafted by a cooperative of fair trade female artisans in the Philippines using all-natural, semi-precious gemstones like amethyst, labradorite and tiger’s eye. The jewelry is inspired by the Five Elements—earth, fire, metal, water and wood. 1.760.597.8735 | MALAANDMANTRA.COM

6. Peony’s spring 2017 collection, Pure Revival, is the embodiment of sophisticated luxeleisure. Elevated basics in modern, feminine silhouettes make this line of athletic wear perfect for the chic athlete or yogi. 1.305.873.1971 | PEONYANDME.COM

7. Deck Towel’s Ophelie Beach Towels are more absorbent than cotton and repel sand, stains and odors. Light, compact and portable, these towels are made of natural fibers so they are long-lasting and increase in softness with use. 1.201.317.9277 | DECKTOWEL.COM

8. Body Bliss’ new Crystal Infusions for their Aroma Design Bar and Intentional Aromatherapy App allow spa users to create combinations of essential oils and gemstones for custom-blending in both treatment and retail. 1.928.204.1280 | BODYBLISS.COM 9. Designed at counter height with three drawers of varying sizes and uses, Saltability’s new 3-Drawer Warming Cart offers therapists a place to store and warm their Himalayan salt stones and other massage products. 1.888.241.2095 | SALTABILITY.COM

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Lynne McNees • President lynne.mcnees@ispastaff.com • 1.859.226.4260 Crystal Ducker • Vice President of Research & Communications crystal.ducker@ispastaff.com • 1.859.226.4427

ISPA STAFF PROUDLY SERVING ISPA AND THE ISPA FOUNDATION VISION To be the leader in promoting and

Jennifer Duckworth • Senior Director of Events jennifer.duckworth@ispastaff.com • 1.859.226.4254 Megan Browning • Events Marketing Manager megan.browning@ispastaff.com • 1.859.219.3549 Eric Callaghan • Digital Marketing Coordinator eric.callaghan@ispastaff.com • 1.859.963.1877 Tara Finn • Sales Manager tara.finn@ispastaff.com • 1.859.226.4372

enhancing the well-being of the spa industry and the people it serves.

Kelly Heitz • Editor kelly.heitz@ispastaff.com • 1.859.359.8010

MISSION ISPA advances the spa industry by

Briana Lee • Project Manager briana.lee@ispastaff.com • 1.859.219.3527

providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth.

Mae Mañacap-Johnson • Senior Editor mae.manacap-johnson@ispastaff.com • 1.859.425.5062 Allie Martin • Public Relations Manager allie.martin@ispastaff.com • 1.859.425.5072 Allison Martin • Membership Manager allison.martin@ispastaff.com • 1.859.226.4334 Cala Meikle • Project Coordinator cala.meikle@ispastaff.com • 1.888.651.4772 Wendy Payne • Member Experience Specialist wendy.payne@ispastaff.com • 1.859.219.3512 Jessica Pfister • Fulfillment Coordinator jessica.pfister@ispastaff.com • 1.859.687.7014 Autumn Phelps • Trade Show Manager autumn.phelps@ispastaff.com • 1.859.226.4207 Amber Phillips • Events Manager amber.phillips@ispastaff.com • 1.859.226.4420 Ashley Roberts • Project Coordinator ashley.roberts@ispastaff.com • 1.859.219.3621 Tara Salah Eldin • Project Coordinator tara.salaheldin@ispastaff.com • 1.859.219.3615 Samantha Smith • Project Manager samantha.smith@ispastaff.com • 1.859.219.3619

March/April 2017

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AD INDEX ISPA would like to thank the following Pulse advertisers for their support of the association: IBC

Biotone Professional Massage and Spa Products 1.800.445.6457 biotone.com

IFC, 1

Éminence Organic Skin Care 1.888.747.6342 eminenceorganics.com

ESPA International (US) Ltd. 1.786.350.1192 us.espaskincare.com

EuroSpa Aromatics 1.800.395.6478 eurospaaromatics.com

INSERT

FarmHouse Fresh 1.888.773.9626 farmhousefreshgoods.com

8, 9

HydraFacial MD – Edge Systems LLC 1.800.603.4996 edgeforlife.com

HydroPeptide 1.800.932.9873 hydropeptide.com

jane iredale 1.844.350.1610 janeiredale.com

7 RESOURCE PARTNERS Beyond Yoga Shimmer Screen Lovespoon Candles Spas of America Evolv Tan

Jurlique 1.800.854.1110 jurlique.com

Living Earth Crafts 1.800.358.8292 livingearthcrafts.com

STUDENTS Tanya Austin Carly Thomas Chloe Malikotsis

ResortSuite 1.866.477.8483 resortsuite.com

Sanitas Skincare 1.888.855.8425 sanitas-skincare.com

ShimmerScreen 1.914.664.7500 shimmerscreen.com

Technogym 1.206.623.1488 technogym.com

ISPA Welcomes New Members to the ISPA Community SPAS The Confidante J Madison Wellness Spa Dewberry Hospitality Group Spa Pendry - Pendry Hotel Grettacole The Remedy Day Spa Ziba’s Spa Royal Palms Resort Aqua Bella Day Spa & Hair Studio Silverleaf Spa SERVICE PROVIDERS ORC International ROI Revenue of Inspiration

INDIVIDUALS Lillian Villela Samelia Connor Jonathan Paul DeVierville Jingjing Yang Sherrie Tennessee EDITOR’S NOTE: This includes new members from 12/14/16 through 2/6/17. You can access the online membership directory at experienceispa.com.

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Bold indicates year-round Pulse advertisers and 2017 ISPA Conference & Expo sponsors.

SOCIAL CONNECTIONS

Like a true community, let's make meaningful connections. Aimed at helping ISPA members discover each other, share one another's passions and inspirations, and hopefully kick-start warm introductions among peers, this section called Social Connections is all about building bridges. Share your passion with Pulse and see yourself featured in this section.

Alisa Marie Beyer CHIEF PRODUCT OFFICER & FOUNDER COASTAL SALT + SOUL MANHATTAN BEACH, CALIFORNIA

1. BOOK CURRENTLY READING: I’m

obsessed with the Outlander series by Diana Gabaldon. I’m on my sixth book now: A Breath of Snow and Ashes. 2. FAVORITE TRAVEL DESTINATION:

I’ve been blessed to live and travel in many places so picking one is impossible! For family winter vacations, I would pick Davos, Switzerland. For a private vacation with my hubby, Parrot Cay in Turks and Caicos Islands.

3. MOST USED APPS: Drybar and then

Spotify!

4. FAVORITE MOVIE: Out of Africa 5. CAN’T LIVE WITHOUT ACCESSORY:

SOCIAL CONNECTIONS:

coastalSaltandSoul

California Sauvignon Blanc 6. ONE SUPERPOWER YOU’D LOVE TO HAVE: The king of all super powers—

6 5

flight just like Superman. FAVORITE INSPIRATIONAL QUOTE:

coastalsaltandsoul.com

“What we know matters but who we are matters more.” — Brené Brown

@coastalsaltsoul

IF YOU COULD TRAVEL BACK IN TIME, YOU’D TRAVEL TO: Rome around 31 B.C.

@coastalsaltsoul

alisamariebeyer1

when Octavian ruled. It was a rare time of Roman peace and one in which it created a culture that is envied today in many aspects. This magical peace and time of immense creativity helped lay down the foundations of our world today. ■ March/April 2017

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“Ideas happen when our minds wander.”

SAGE ADVICE I RECEIVED EARLY IN MY CAREER while working at The White House that I have never forgotten was “to be careful not to do or say anything you wouldn’t want to see printed on the front page of The Washington Post.” It is interesting to think about this advice in today’s 24/7 connected

STYLING & PHOTO BY ECHOSTARMAKER.COM

— SIMON SINEK

world when everyone is posting their every thought and opinions on social media. Funny—we didn’t have internet at work then! Compared to 20 years ago, when daily thoughts were written in a journal and we would have been mortified if anyone were to read them, now everyone posts those same thoughts on social media and is offended if their followers don’t read them—let alone comment on them! How ironic! Personally, I think the “old school” advice that resonates with me is still very much relevant today. I recently watched a powerful video of #ISPA2016 closing keynote speaker Simon Sinek which spoke to me and reminded me of how things continue to change and evolve. It may seem ironic that we are touting the value of unplugging while at the same time asking you to watch a 15-minute video on YouTube—but I promise, watch it and if you have seen it, watch it again. As Simon mentions, we lose our creativity when our mind is stuck on our phones. We must put them down in order to discover new ideas. “Ideas happen when our minds wander.” Great reminders and some wise advice for today as we navigate the new normal. And more importantly—practice patience and why it is so critical that we take time to play! How do you find your joy?

—LYNNE McNEES, ISPA PRESIDENT

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GET INSPIRED! Click here to watch Simon Sinek talk on Millennials in the Workplace.