2017 ISPA Conference & Expo preview edition
IGNITE! the Future OCTOBER 16–18 • MANDALAY BAY LAS VEGAS. NV
FROM YOUR CHAIRMAN
2017 ISPA BOARD OF DIRECTORS ELECTED OFFICERS
“What you want to IGNITE in others, must first burn inside yourself.” – AURELIUS AUGUSTINUS
As the 2017 ISPA Conference & Expo draws nearer, that quote seems to resonate more and more. As leaders in the industry, it’s important for us to give ourselves the gift of the ISPA Conference & Expo to properly lead our teams to success. We need to come together in community. We need to network and meet like-minded professionals. We need to continue our industry education. We need to do all of this so we can then go back home and properly lead our teams to success. The 2017 ISPA Conference & Expo will ignite in you what you hope to ignite in others. And can you believe it’s less than two months away? Between the incredible keynote speakers, thoughtprovoking educational sessions, innovative new product launches and overall sense of camaraderie gained, it will be impossible for you not to bring home some major takeaways from this year’s ISPA Conference & Expo. Even better, you’ll have our new technology launch to keep you connected to ISPA friends and educational resources (see page 14 for more info). I’m so excited about what the team at ISPA has worked to d te ci ex so tirelessly to bring us, because it means the future of n myself! I'm 2017 I can't contai ISPA at the passion for y m TE NI IG . our organization is here. The new technology will ence & Expo ISPA Confer make everything about being an ISPA member more valuable. This exciting new platform will allow us to continue the relationships, knowledge and education we gain from the ISPA Conference & Expo year-round. Plus, it will make it even easier for every single one of us to become more involved in our industry, which is exactly what ISPA is all about. So, do me a favor and give yourself the gift of the ISPA Conference & Expo. It’s more than just attending; it’s about completely immersing yourself in the experience. Only then will you truly IGNITE.
CHAIRMAN Todd Shaw The Peaks Resort & Spa VICE CHAIRMAN Todd Hewitt Shangri-La International SECRETARY/TREASURER Garrett Mersberger Kohler Co. IMMEDIATE PAST CHAIRMAN Michael Tompkins Hutchinson Consulting DIRECTORS Sharilyn Abbajay ISPA Foundation Vice Chairman Noel Asmar Noel Asmar Group, Inc. Scott Duncan Spa Gregorie’s Blake Feeney Living Earth Crafts Michael Harmsworth ESPA International (US) Ltd. Patrick Huey Minor Hotel Group Kristine Huffman Huffman Hospitality Concepts Julie Oliff St. Regis Aspen Laura Parsons ESPA International (US) Ltd. (Spa Division) Frank Pitsikalis ISPA Foundation Chairman Eric Stephenson Well World Group Dawn Tardif BodiScience Wellness Center & Spa Robert Vance Well & Being Spa at the Fairmont Scottsdale Princess Lynne McNees International SPA Association MEDICAL ADVISOR Brent A. Bauer, MD Mayo Clinic
CHAIRMEN’S COUNCIL Past ISPA Chairmen who are current members: Gayle Brady • Brady Spa Consulting Jeff Kohl • Spa & Club Ideations Jean Kolb • Well By Choice
—TODD SHAW, CHAIRMAN
John Korpi • Korpi & Korpi Kate Mearns • 5 Spa Consulting LLC Jim Root • The Westmoor Club
Todd Shaw MBA
@tddshaw
Todd Shaw
Jane Segerberg • Segerberg Spa Consulting, LLC Ella Stimpson • The Spa at Sea Island 2
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Deborah Waldvogel • ResortSuite
Make Every Interaction Count 2017 SPONSOR
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THE MAGAZINE FOR THE SPA PROFESSIONAL
EXECUTIVE Lynne McNees
HOORAH! Pulse has won another APEX award. Visit pulse.experienceispa.com to read all about it!
EDITORIAL Kelly Heitz DESIGN Marja Walker ADVERTISING AND SALES Tara Finn ADVERTISING COORDINATOR Jessica Pfister PRODUCTION MANAGER Chris Guzicki
Pulse is the official publication of the International SPA Association, a member organization for the spa and wellness industry. Copyright 2017. All rights reserved. No part of this publication may be reproduced without written consent of ISPA. All inquiries should be sent to Pulse, 2365 Harrodsburg Road, Suite A325, Lexington, KY. 40504 USA. Canadian publication agreement No. 40042114. PULSE ACCEPTS LETTERS TO THE EDITOR. Please include your name, title, company,
EDITORIAL OFFICES International SPA Association 2365 Harrodsburg Road, Suite A325 Lexington, Kentucky 40504, USA Phone: 1.859.425.5062 1.888.651.ISPA (4772) • Fax: 1.859.226.4445 experienceispa.com
address, phone and email address. Only your name, title, company and location will be published in the magazine. The editor reserves the right to edit for clarity and content. By submitting the letter, you are giving ISPA publishing rights. Pulse (USPS 017-893, ISSN 15259226) is published 10 times a year – January/February, March/April, May, June, July, August, September, October, November and December by Associations International, 2365 Harrodsburg Road, Suite A325, Lexington, Ky., 40504. Periodicals postage paid at Lexington, Kentucky, and additional mailing offices. POSTMASTER: Send address changes to Pulse, Attn: Member Services, 2365 Harrodsburg Rd., Suite. A325, Lexington, Kentucky, 40504, USA.
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PULSE
is the magazine for the spa professional. As the official publication of the International SPA Association, its mission is to serve as the preeminent resource of expert insights, trends, tools and research to help spa professionals create innovative solutions and make informed business decisions.
Have you ever been super
Cuddy, page 30 and Daniel Pink, page
intimidated by a project? You stay awake
50), and hearing insight from ISPA
at night going over the details in your
Conference veterans (page 40), that
head. You double or triple check every-
intimidation turned to sheer excitement.
thing to a fault. You even spend your savasana thinking about crossing your
three months away from my first ISPA
t’s and dotting your i’s.
Conference and I can barely contain
Well, that’s how I felt about this issue of Pulse. This is a big one, folks. This is the pre-
@ISPAPulseEditor
labor come to life, or to meet all the incredible ISPA members who have gone out of their way to make me feel welcome
get an entire membership of people
in this new role. The light at the end of
excited about the 2017 ISPA Conference
the tunnel is ignited and, if I could, I’d
& Expo, which itself is the biggest event
take a high-speed train to get there. So, I hope you enjoy this pre-
never actually attended an ISPA
Conference edition of Pulse. Bookmark
Conference & Expo, and you can see
the parts that get you excited for the
where my intimidation comes from.
2017 ISPA Conference & Expo. Use it to
But as I started getting to know the @PulseEditor
myself. I can’t wait to see the fruits of our
Conference issue. This issue is meant to
of the year. Add that to the fact that I’ve
FOLLOW KELLY
As I write this, I am almost exactly
plan your trip to Las Vegas in October.
PDS speakers (page 32), interviewing our
Trust me, the missed savasanas were
amazing General Session speakers (Amy
worth it.
—KELLY HEITZ, EDITOR
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This is the big one, folks.
This is the pre-conference issue. This issue is meant to get an entire membership of people excited about the 2017 ISPA Conference & Expo, which itself is the biggest event of the year. ■
July 2017
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VOLUME 27
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AUGUST
ISSUE 6
The Insider’s Guide to the
2017 ISPA Conference & Expo
32 Jacent Mpalyenkana
Joy Baldridge
BY KELLY HEITZ
40
3 Minutes With... Getting to Know the 2017 ISPA Conference & Expo PDS Spreakers
PART O N E OF THREE
BY KELLY HEITZ
36 Jim Mathis
Bob Henry
Dr. Mary Wisnom: The Face Behind the Academy 2017 ISPA Dedicated Contributor Award Recipient BY KELLY HEITZ
Rita Craig
Kerstin Plehwe
Barbara Badolati
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Dr. Mary Wisnom
August 2017
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Meet the Sponsors 2017 ISPA Conference & Expo Platinum, Gold & Silver Sponsors
pulse.experienceispa.com 20
IN EVERY ISSUE 2
From The Chairman
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Pulse Preview
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ISPA News and ISPA Calendar
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Pulse Points
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Member News BY TARA SALAH ELDIN AND BRIANA LEE
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Member Perspectives: Buddha Spa Creating Unity Through Education and Technology
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52
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BY KELLY HEITZ
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A Day in the Life: Richard Blanco 5th U.S. Inaugural Poet BY ASHLEY ALT
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Success Stories: 2017 ISPA Visionary Award Winner Sue Harmsworth BY KELLY HEITZ
ISPA Foundation
BY KELLY HEITZ
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Product Spotlight
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SEE + BE SEEN
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ISPA Snapshot Survey
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Trending: Wellness Bachelorette Getaways Millennial Brides are Swapping Booze for Balance in Latest Wedding Trend
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People of ISPA: Alejandro Ortiz Executive Spa Director The St. Regis Punta Mita
BY JUDITH CULP PEARSON
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ABOUT THE COVER This month's cover reflects the
End Notes
entire ISPA community's
Conversations: Amy Cuddy 2017 ISPA Conference & Expo Keynote Social psychologist and best-selling author BY KELLY HEITZ
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50
Ask the Expert: Daniel Pink 2017 ISPA Conference & Expo Keynote and best-selling author
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30
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excitement to IGNITE the future at the 2017 ISPA Conference & Expo. Are you ready to celebrate? COVER PHOTO © SHUTTERSTOCK
ISPA NEWS
Say Hello to the Latest ISPA Innovation
W
e’re excited to announce that a new and improved online member experience will be launched in mid-August! The updates will be visible in a variety of areas when you log into your ISPA member account at experienceispa.com. The changes will allow you to manage your account and connect with your member peers with ease.
AUGUST IS... ● ●
National Golf Month Family Fun Month
FAMILY FUN MONTH
Some of the enhancements include: l Improved member directory with a variety of search options
l Capability to upload a profile picture and update information 24/7
l Enhanced member profiles to capitalize on networking opportunities
and peer recognition l New online “communities” that allow groups to connect
l Simpler renewal process that requires only a couple of clicks to
close deadline for the October 4 Ad On-Site Conference edition of Pulse
8 East Coast ISPA Media Event to be eligible for inclusion 12 Deadline in the ISPA Foundation Live Auction
complete l Option to pay for your membership annually or in automatic monthly
installments
13-19
NATIONAL HEALTH CENTER WEEK
l Online access to download or print your ISPA invoices and receipts l Ability for primary members to add/delete employees from their
account with ease
The member login components at experienceispa.com will be down from Aug. 10-15 so we can bring these fabulous changes to life! We hope you enjoy the new ISPA member experience, and if you have any feedback, please email ispa@ispastaff.com.
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25 August Snapshot Survey closes 25-31
BE KIND TO HUMANKIND WEEK
he experienceispa.com Member Login will be down Aug. 10-15. The areas of the website that require login access will not be ALERT! accessible during this five-day down time. However, a new member experience will be launched Aug. 16. We appreciate your patience pinterest.com/intispaassoc and know you’ll be excited about what’s to come! LinkedIn: International SPA Association
FOLLOW ISPA Twitter & Instagram: @ISpaDoYou facebook.com/InternationalSPAAssoc
Snapshot Survey goes out 18 toAugust members
T
PULSE POINTS
BLEISURE: A New Category of Travel ave you ever been tempted to tack on a few days after the ISPA Conference & Expo to explore Las Vegas? What about your last buying trip to Asia? If so, you might just be a bleisure traveler. A new study released by the GBTA Foundation, the research and education arm of the Global Business Travel Association, found that in the past year, 37 percent of North American business travelers extended work trips for a short vacation. The study, conducted in partnership with Hilton Hotels & Resorts, tapped 675 business travelers in the United States and Canada and found that age was a factor in those choosing to extend professional trips into a holiday, with nearly 50 percent of
H
millennials choosing to do so, a much higher rate than Gen X-ers (33 percent) and baby boomers (23 percent). Another interesting part of the study noted that travelers rarely change accommodations when transitioning from the business to leisure portion of their trip, citing that 82 percent stayed in the same place for both portions. Spas are perfectly poised to tap in to the bleisure travel market. A spa treatment is the perfect way to transition a trip from business to pleasure. In-room advertising and treatment packages geared toward this new category of traveler could attract the type of business traveler that historically didn’t have time to make a stop in the spa. n
The study... found that age was a factor in those choosing to extend professional trips into a holiday. Millennials
50% Gen X-ers
33%
Boomers
23%
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MEMBER NEWS
B Y TA R A S A L A H E L D I N AND BRIANA LEE
EXTRA! EXTRA! We want to know your news. Send your latest updates to kelly.heitz@ ispastaff.com.
THE SPA SHIFT Announcements marking spa industry players on the move. ●
Marriott International has appointed Emmanuel Richardet as General Manager of The Westin Turtle Bay Resort & Spa Mauritius.
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Pala Casino Spa & Resort in Pala, California, appointed Michael Maines Director of Entertainment.
●
Paul Schmidt has stepped down as executive director of the Green Spa Network. In the interim, the immediate point of contact is Membership Coordinator Kate Sornson.
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Shangri-La Hotels International appointed Oliver Bonke President and Chief Operating Officer.
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Emmanuel Richardet
Michael Maines
Kate Sornson
Oliver Bonke
MEMBER UPDATES 1. Spa Terra at The Meritage Resort in Napa, California collaborated with Novility to implement new training focused on ergonomics to prevent repetitive strain injuries known for being highly prominent in the hospitality industry.
2. British Manor Spa in Beaverton, Oregon, hosted four-time Olympic champion
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and British legend Sir Mo Farah at its grand opening in June. Farah met with guests, signed autographs and shared his wellness and recovery routine.
3. Anatomie CEO Kate Boyer received the Women in Business Award from the Commonwealth Institute at its 12th annual luncheon in Miami. She was among the top 50 women-led businesses and top 10 not-for-profit women-led organizations in Florida.
4. Omorovicza hosted a pop-up spa at the 7th Annual Much Ado About Madoo 5
Garden Market and Cocktail Party at The Madoo Conservancy in Sagaponack, New York, featuring the brand’s Blue Diamond Facial.
5. Kerstin Florian International announced the launch of Kerstin Florian Beauty, its first-ever skincare-based, vegan, cruelty-free, sulfate-free and fragrance-free beauty color line, available in Fall 2017. The line will launch with a CC cream, foundation and brightening concealer.
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6. [comfort zone] north america partnered with Asanda Spa Lounges in a selection of Delta Sky Clubs to provide treatments and retail products.
7. Ann Brown, founder and CEO of Saltability, has been selected as a judge for 8
the 2018 World Spa & Wellness Awards. The awards acknowledge excellence of care, service and standards and aim to inspire spas around the world and serve to raise global industry standards.
8. Two Bunch Palms broke ground on a multimillion-dollar upgrade in July. This upgrade will include a new contemporary bathing grotto, new spa, apothecary and fitness center. The project is expected to be completed by this time next year.
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GIVING BACK 1. Marriott International hosted a community volunteer initiative with Habitat for Humanity in New Orleans, Louisiana, alongside New Orleans Saints quarterback Drew Brees. Over 3,000 associates volunteered at more than 40 locations.
2. Skincare brand Biologique Recherche has partnered with non-
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profit organization Wellness for Cancer to adapt facial and body treatments to the needs of cancer patients and people in remission. Treatments are available in the U.S. and France with plans to expand to more than 70 countries, making it the only company adapting its methodology to all types of cancer patients worldwide.
NEW ON THE MENU 1. The Marriott Pompano Beach Resort & Spa in Pompano Beach, Florida
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launched the Pride & Joy package in June to celebrate LGBT Pride Month. The package included overnight accommodation for two, champagne and tropical fruit welcome treat, a daily buffet breakfast for two at McCoy’s Oceanfront and a 20 percent discount on services at SiSpa.
2. The Oaks at Ojai Spa in Ojai, California, introduced new Skin Authority
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treatments and products to its spa menu. New treatments include the VitaD Brightening Body Treatment, Restorative Hydration Facial, Transformation Signature Facial, Advanced Age Defying Facial with AHA and more.
Michael Tompkins • michael@hutchinsonconsulting.com • 520-425-6387 Sheri Claflin • sheri@hutchinsonconsulting.com • 310-795-7072 Julie Ambrosini • julie@hutchinsonconsulting.com • 512-368-5428
2017 SPONSOR
MEMBER PERSPECTIVES
Buddha Spa Creating Unity Through Education and Technology razil has the fastest growing spa industry in South America, it’s also in the top 20 wellness tourism markets in the world. With such a large chunk of Latin America’s spa market, Brazil is a breeding ground for a day spa franchise system like Buddha Spa. With over 30 locations throughout Brazil, Buddha Spa has become the
B
largest day spa franchise in the country. That growth is exciting for Gustavo Albanesi, managing partner of Buddha Spas, but it also presents quite a few challenges. Albanesi gives a little insight on keeping up with the people and the times in such a vibrant wellness market.
Keeping a Cohesive Unit As the largest day spa network in Brazil, Buddha Spa must always strive to
The Buddha Spa aesthetic is elegant and sophisticated, no matter which location you're in.
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replicate impeccable customer service and experience across 30 locations. “People management, I believe, is always a challenge when we speak about franchises,” says Albanesi. “We dedicate large investments and a lot of effort in training not only therapists and receptionists, but also franchisees, so we can guarantee our quality and standards.” The goal behind Buddha Spa’s franchise program is to allow entrepreneurs to realize their dreams of owning their own business, while keeping the Buddha Spa brand cohesive. To achieve both goals, the company offers training every six months, both in-person and online. Job satisfaction and retention is also extremely important to Albanesi’s franchise system. He wants employees to learn and grow within the Buddha Spa network. Quality spa employees are currently lacking all over the world, so keeping skilled and knowledgeable workers in-house is vital to each franchise’s survival, which is why Buddha Spa has such a strong career
“We dedicate large investments and a lot of effort in training not only therapists and receptionists, but also franchisees, so we can guarantee our quality and standards.” — GUSTAVO ALBANESI, MANAGING PARTNER, BUDDHA SPA, SÃO PAULO, BRAZIL
building program for all its employees. In addition to training throughout the year, Buddha Spa also helps every single employee map out a career plan within the company to ensure satisfaction and longevity. Albanesi says of the program, “Each of them are evaluated in a very detailed process so they can grow in their Buddha Spa careers.”
It’s All Online In order to keep up with customer (CONTINUED ON PAGE 22)
Customer experience is tough to master across multiple locations, but Buddha Spa uses extensive training to achieve this goal.
MEMBER PERSPECTIVES (CONTINUED FROM PAGE 21)
demands, Buddha Spa is currently transitioning all appointments to an online booking and scheduling platform. This online system will also include an ondemand booking app that will allow therapists to make themselves available when customers need them. “On-demand spa services has become such a huge trend world-wide, so we are jumping on the opportunity to allow our therapists to take control of their customers. This new system will keep both clients and therapists from going elsewhere and literally allow Buddha Spa to be in the palm of our customers’ hands.” Albanesi plans to hire additional ondemand therapists to meet the expected increase in services once this app is
launched in September. The existing Buddha Spa online training program, complete with manuals, video instruction and quizzes, will serve as a tool to keep both full-time and ondemand therapists on the same page. To market this new service, as well as keep existing Buddha Spa locations top of mind to customers, Albanesi is using Facebook, Instagram, email marketing and the company’s blog. “We also frequently make partnerships with social media influencers so they can introduce Buddha Spa to their followers,” he adds. The key is to keep Buddha Spa at the forefront of people’s minds so when someone in Brazil thinks spa, they think Buddha Spa. n
SPA QUICK FACTS Facilities/amenities: 30 locations in Brazil Percentage of guests (male vs. female): 36 percent male vs. 64
percent female Number of full-time spa staff: 305 Product lines used: Smart Spa (our
own cosmetic line) Most used marketing channel:
Internet—social media, email marketing, etc. Website: buddhaspa.com.br and smartspa.com.br Phone Number: +55.11.9754.85555 Facebook: facebook.com/buddhaspa Instagram: @buddhaspa
Left: The Buddha Spa waiting areas all take cues from traditional Asian decor. Right: As on-demand therapy grows, Buddha Spa is striving to be on the forefront with both its people and technology.
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SEE + BE SEEN A CELEBRATION MEDITATION. Spa Gregorie’s celebrated Global Wellness Day with a group-guided meditation from Dana Conley, one of Spa Gregorie’s original massage therapists, a holistic health practitioner and life transformation specialist. Guests reconnected with their intentions and dedication to personal wellness through mantra meditations.
CALIFORNIA GIRL. Body Bliss Intentional Aromatherapy helped sponsor celebrity Katy Perry’s Footwear Easter Sunday Recovery Brunch during the first weekend of the Coachella Valley Music and Arts Festival. Held at a private estate in Thermal, California, on Sunday, April 16, the colorful daytime event featured a variety of wellness experiences, including vitamin elixirs, oxygen bars, reflexology massages, and of course, aromatherapy.
VENETIAN LUXURY. Former ISPA Chairman and current board member Michael Tompkins at GOCO Spa Venice with Spa Director Chiara Campo and Spa Manager Claudia Errico.
FREEZE WARNING. Fourtime Olympic champion Mo Farah stops in The British Manor Spa for a cryotherapy session before the Prefontaine Classic at TrackTown in Eugene, Oregon. DO YOU WANT TO BE SEEN? Submit photos from your events to kelly.heitz@ispastaff.com and you might see yourself in the next issue of Pulse!
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TEC TALK. Sammy Gharieni (Gharieni, USA Inc.), Esther Mendez (Grupo DRV Phytolab), Dean Langdon (Edge Systems Corp.), Michael Pugliese (Circadia), Frank Pitsikalis (ResortSuite) and David Barrios (Hydrafacial) at SPATEC Europe, which took place in Tenerife, Spain, June 14-17.
TRENDING
W E L L N E S S B A C H E LO R E T T E G E TAWA Y S
Millennial Brides are Swapping Booze for Balance in Latest Wedding Trend BY JUDITH CULP PEARSON
Brides are choosing wellness over wild and opting for spa bachelorette parties.
GIRLS LOVE ESCAPING TOGETHER. Two centuries ago they might have retreated to a country home. In the last few decades they have headed for a shopping event or partying in Las Vegas. Now, instead of partying, millennials are thinking wellness. With wellness tourism on the rise, it’s no surprise spa bachelorette parties have become the latest wellness and bridal trend. Plus, it’s a great way of approaching the very stressful demands of a wedding: bonding time, relaxing time, destressing time, and it’s a trend that is easy for the savvy spa to market to.
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Day Spas Just because you’re not running a traditional resort spa, doesn’t mean you can’t get in on the bachelorette getaway trend. Day spas can offer full-day packages to cater to both local and visiting bridal parties. Try partnering with a nearby hotel to offer the popular three-day retreats to visiting groups. Resort/Hotel Spas Onsite spas should work with their hotel management team to (CONTINUED PAGE 28) create total packages for bachelorette parties. TheseONtypically
TRENDING (CONTINUED FROM PAGE 26)
include spa therapies, rooms, food, beverages and activities. Escapes might be as short as three days or they might extend for a week or more. Working together to customize packages to each bride’s needs will benefit all areas of the hotel or resort. Depending on your individual situation, packages might include: l Yoga retreats l Personalized fitness programs l Spa therapies (massage, facials, manicure, pedicures, access to pools and other amenities) l Spa goodie bags for guests l Healthy lifestyle tips l Outdoor activities Targeted Marketing To bring these coveted bachelorette parties to your spa, you’ve got to think strategically about your marketing efforts. You will get the best results by having a separate landing page for each type of retreat you offer as this allows for targeted
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marketing. On your landing page, provide all the information about your retreat and packages, but also leave space for potential guests to provide an email address. Offer an incentive to leave their email by offering a free printable booklet or planning guide. Once you secure their information, use it to continuously follow up with the customer. Nurture them to the point they are ready to schedule their event. When you follow up via email, focus on the benefits and experiences they can take advantage of. Be helpful, and build a bond. Be sure to include contact information and a call to action link to encourage them to contact you. n
JUDITH CULP PEARSON has over 30 years of spa experience. She is an AWAI Verified Copywriter helping those in the Wellness and Hospitality niche. Engaging prospects, success stories, content enhancement. To see how she can enhance your ROI visit: www.jculpcreativcopy.com.
CONVERSATIONS WITH AMY CUDDY
BY KELLY HEITZ
Amy Cuddy isn’t supposed to be where she is today.
Win a copy of Cuddy’s best-selling book, Presence! Post a photo of you with this issue of Pulse on Instagram with #ISPAdoyou before Sept. 1.
Early in her college career, Cuddy suffered a traumatic brain injury in a car accident, and doctors said she would struggle to finish school. But she proved them wrong, and now she’s a successful social psychologist, professor at Harvard Business School, best-selling author of Presence: Bringing Your Boldest Self to Your Biggest Challenges, and keynote speaker at this year’s ISPA Conference & Expo. How did Cuddy overcome such incredible challenges to get where she is today? By learning to forget her fears and insecurities and project confidence, even when she didn’t feel it. Her book and TED Talk, which is one of the most-watched TED Talks of all time with over 41 million views, explain in detail her research on posture and body language and how we can use both to trick ourselves into feeling confident, even when we aren’t. In this month’s Conversations, we asked Cuddy about her book, her methods, and “faking it until you become.”
PULSE: One of your most popular quotes is “don’t fake it until you make it, fake it until you become.” How should people use this advice? Cuddy: The idea is that sometimes we need to fake being our best selves until we feel confident enough to truly reveal who we are. You’re not tricking anyone else; you’re tricking yourself into believing you can fully be you. After we’ve practiced doing this enough over time, we become the best version of ourselves that we can be. P: How can we convince ourselves to be confident, even when we know we are faking it? C: That’s where the body-mind connection becomes so important. When we get stuck in our heads trying to tell ourselves that we are confident when we don’t feel confident,
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we’re facing a very daunting challenge. But, the relationship between certain body language and confidence is so hardwired that it works in both directions and it doesn’t involve a lot of mental gymnastics. By adopting powerful and confident postures, we’re allowing our bodies to do the work of telling our minds that we actually are confident. It may seem primitive, but that’s why it works. P: In your book Presence, you say that little nudges can help push us past our fears. Other than tweaking our body language, what nudges can we do on a daily basis? C: One of my favorites, and maybe this isn’t something that everyone faces every day, is to reappraise your anxiety as excitement. The idea of keeping calm when we’re feeling anxious is actually very hard to do. Because anxiety is a high-arousal emotion and calmness is a low-arousal emotion, our bodies find
it hard to make that switch from anxious to calm. But what our bodies and brains can do is change a negative high-arousal emotion into a positive high-arousal emotion. So, the next time you’re feeling anxious, rather than tell yourself to calm down, say to yourself that you’re excited. Research has shown that this is very effective. P: How do the methods you lay out in Presence help people become better leaders? C: When we are present – that is, when we are bringing our authentic best self to interactions with other people – we are liberating them to be present, as well. So as leaders, we should want to bring out the best in those who work with and for us. If we’re distracted, we simply can’t do that. People can’t be present and authentic with a leader who isn’t present and authentic with us. So when you are present and engaged it makes it much easier for others to reciprocate and that creates value for everyone. P: In addition to being a social psychologist and a professor at Harvard Business School, you are also a classically trained ballet dancer. How does ballet influence your work? C: Ballet and all forms of dance are really all about communication through body language. Without words, any audience can watch dance and infer the story. In a way, dance is the most evolved form of body language. P: Your book includes stories of people who saw your TED Talk and changed their lives. Do you have a favorite of these stories, and if so can you describe it? C: I have countless favorites so I will just share one and this is something that someone actually told me today. A woman who had been the victim of domestic violence for a long time and who had left that abusive relationship was trying to start from scratch in a new country. She told me that the lessons that she took from both my book and talks, she applies every day and, as she explains it, “they give me the confidence to believe that I deserve to have a better life and to make that happen.” This woman now shares her own story with others and told me that recently another domestic abuse survivor came to her and said, “I keep your picture on my desk as inspiration.” n
LET’S GET PERSONAL Favorite power pose: Vintage wonder woman—it’s classic. Greatest role model: My greatest role model is also one of my closest friends, Susan Cain. She thinks and cares so deeply and she doesn’t buy into rushing to get things done. She takes the time she needs to do them with love and do them well and at the same time, she never forgets the people she loves. You have a random day off, what do you do? Whether it’s a work day or not, I rarely start my day without sharing a cup of coffee with my husband, who hand grinds and makes a cup for me every morning. I would never give that up. After that, if I could be anywhere in the world, I would either be hiking or skiing in the mountains… probably in Colorado with my family. Favorite spa treatment: HydraFacial! Most interesting place ever visited: The most interesting is Lofoten, a Norwegian island above the Arctic Circle. It is beyond description: it is stunning, the people are wonderful and open, and it’s unlike any other place I’ve been.
WATCH CUDDY IN ACTION Click here to watch her TED Talk. We dare you not to be inspired.
2017 ISPA CONFERENCE & EXPO Be Present. Don’t miss Cuddy at the OPENING GENERAL SESSION H MONDAY, OCT. 16 9:30 – 11 a.m.
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PART ONE OF THREE
PROFESSIONAL DEVELOPMENT SPEAKERS
3 MINUTES WITH…
Getting to Know the Speakers
WE’VE GOT AN ALL-STAR LINE-UP of speakers for the Professional Development Sessions at this year’s ISPA Conference & Expo. These educational sessions feature experts in leadership, business strategy, marketing, sales and more. We spent three minutes with each speaker to give you a bit of insight into their personalities.
Jacent Mpalyenkana
Favorite book: The Three Magic Words by U.S. Anderson
EXPERTISE: SALES
Last great place traveled: Yosemite, California
Session: “Using the Art of Persuasion to Connect to More Customers”
Favorite thing to do in Las Vegas: Casino hopping! I move from casino to casino to check out their shows, bars and restaurants. Favorite podcasts: Customer Service by Jim Rohn, Sales Scripting by Eric Lofholm, Business Mastery by Tony Robbins and Public Speaking Techniques by Patricia Trish My inspiration: My mother’s words of wisdom: “Don’t ever worry about falling because you can always get up.” Best part of my day: Morning Greatest lesson I’ve learned about business: Business is like a rainbow; the right elements must be in place for it to sustain. Favorite breakfast: Coffee with ginger, honey, cinnamon and almond milk, two scrambled eggs and a banana If I could be anyone else for a day I’d be: Albert Einstein
Favorite book!
Best presentation I’ve attended: “Unleash Your Power” by Tony Robbins
Joy Baldridge
Favorite book: Any biography or autobiography
EXPERTISE: LEADERSHIP
Last great place traveled: Dubrovnik, Croatia
Session: “Making the Best Even Better: How to Adapt and Cope with Change”
Favorite thing to do in Las Vegas: See shows! Favorite podcast: Freakonomics My inspiration: I am inspired by inspirational quotes, nature and by how positive thinking brings positive outcomes. Best part of my day: When I am speaking or networking at an event, laughing with friends and family or cross country running. Greatest lesson I’ve learned about business: Taking action pays off; anything is possible! Favorite breakfast: Eggs
Favorite podcast!
If I could be anyone else for a day I’d be: My puppy Winter, an English Cream golden retriever Best presentation I’ve attended: Erik Wahl
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2017 ISPA CONFERENCE & EXPO Jim Mathis
Favorite book: The Bible
EXPERTISE: GENERATIONAL MARKETING
Last great place traveled: Anchorage to Fairbanks on the Alaska Railroad
Session: “Generational Genius: How to Effectively Reach Millennials”
Favorite thing to do in Las Vegas: See some shows. Favorite podcast: None. I don’t find podcasts enriching or as up-to-date as the daily blogs I read that are less than 24 hours old and current. My inspiration: If we don’t work; we don’t eat. Seriously, I love my job and there is nothing like changing lives and signing new clients. (Makes my wife happy, too.) Best part of my day: My wife and I are addicted to solving murder mysteries. We spend most evenings watching Investigation Discovery (IDTV). We compete as to who can solve the crimes fastest. It’s a great brain exercise and you learn a lot about human nature. Greatest lesson I’ve learned about business: That it costs a lot to start your own business and takes more initiative than most people think. I have also learned that you must reinvent constantly to stay ahead. Favorite breakfast: Anything involving grits and bacon (served separately of course).
Favorite book!
If I could be anyone else for a day, I’d be: I would be my wife; then I would know how it feels to put up with me. I would be able to come away with a better understanding of her and know how to help her better going forward. I also envy her spiritual side and would love to experience that for a day. Best presentation I’ve attended: John Maxwell’s “The Four Skills Seminar” —It turned my life around and led me to eventually become a speaker.
EXPERTISE: SPA DESIGN
Favorite book: The Agony and the Ecstasy, a biography of Michelangelo by Irving Stone reminds me that even the great masters overcame great challenges.
Session: “Design Trends That Bring Clients and Revenue”
Last great place traveled: Aitutaki, one of the Cook Islands in the South Pacific, was very remote and relaxing.
Bob Henry
Favorite thing to do in Las Vegas: Lecture, spa, party, then repeat. Favorite podcast: TED Talks My inspiration: My crazy family and my cool design studio colleagues Best part of my day: 5:30 a.m. dawn swim at Coney Island with the Russian Polar Bear Club Greatest lesson I’ve learned about business: “Gotta be in it to win it.” Favorite breakfast: Eggs Benedict and a bloody Mary after a morning swim Favorite breakfast!
If I could be anyone else for a day I’d be: Van Gogh, Hemingway or Genghis-Khan Best presentation I’ve attended: Hopefully mine! I’ll give it my best shot at this year’s ISPA Conference & Expo.
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PART ONE OF THREE
PROFESSIONAL DEVELOPMENT SPEAKERS
Rita Craig
Favorite book: A New Earth: Awakening to Your Life’s Purpose by Eckhart Tolle
EXPERTISE: HR & HIRING
Last great place traveled: Cabo San Lucas, Mexico—the people, food, spa and sites were spectacular!
Session: “Engaging Your Employees Across All Generations”
Favorite thing to do in Las Vegas: Not lose money, or watching the water show at the Bellagio. Favorite podcast: The Tim Ferriss Show My inspiration: My family, especially my 95-year-young mom! Best part of my day: Every single minute. Greatest lesson I’ve learned about business: Success is doing what you love. Favorite breakfast: I just love a yummy quiche Lorraine with cappuccino. If there is a latte heart on the top, I’m even more jazzed!
Favorite podcast!
Kerstin Plehwe
If I could be anyone else for a day I’d be: My son when he was a baby and couldn’t talk. I would love to know what he was thinking. Best presentation I’ve attended: I heard Frank Abagnale several years ago. He was the subject of the movie Catch Me if You Can. He took you on a journey of laughter, tears, adventure and more. He was just an amazing storyteller.
EXPERTISE: LEADERSHIP
Favorite book: The Jungle Book by Rudyard Kipling—as a kid Mowgli was one of my personal heroes.
Session: “Lead Like a Lion, Live Like a Butterfly”
Last great place traveled: Paris is my favorite city. Every time I am there I practice my French and feel the “savoir vivre” with all my heart. Favorite thing to do in Las Vegas: Definitely seeing one of the world class shows. Favorite podcast: Every podcast and radio show that reveals new insights into business and leadership. My inspiration: The work in my foundation (ASTRAIA Female Leadership Foundation) supporting girls excluded from the access to education. Best part of my day: Waking up—I am an early riser and as soon as I open my eyes I am excited about what will happen that day. Greatest lesson I’ve learned about business: Business success is based on your ability to dream, change and to keep going.
Favorite book!
If I could be anyone else for a day I’d be: The president of the country I love: The United States of America. The pure thought makes me smile, both as a woman and as a former television political analyst. Best presentation I’ve attended: My friend Jutta Kleinschmidt—She is a race car driver and the first woman to win the Dakar Desert Race. When she talks about her long way to become a racing superstar, I feel so touched because it reminds me that success comes to those who don’t stop dreaming and doing their best every day.
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2017 ISPA CONFERENCE & EXPO Favorite book: So many, but I always turn to The Four Agreements by Don Miguel Ruiz
Barbara Badolati EXPERTISE: TRENDS Session: “Know the Well-thy Trends of 2020 and Beyond”
Last great place traveled: Santorini, Greece, leading a yoga retreat Favorite thing to do in Las Vegas: See any of the Cirque du Soleil performances Favorite podcast: Oprah Winfrey’s Learn Out Loud: Academy of Achievement My inspiration: I’m inspired by nature big and small. Best part of my day: My evening rituals of yoga stretch, gratitude and meditation, then drifting off into a peaceful sleep. Greatest lesson I’ve learned about business: Listen to my intuition. Favorite breakfast: A green protein smoothie or anything from Morning Star Café
Favorite breakfast!
If I could be anyone else for a day I’d be: Ellen DeGeneres—I think she is kind, accepting, fun, witty, generous, talented, does a great show, seems to have a fabulous life and reminds me of my mom. Best presentation I’ve attended: Probably my first significant one was Louise Hay, author of You Can Heal Your Life.
DEDICATED CONTRIBUTOR 2017 ISPA CONFERENCE & EXPO
Dr. Mary Wisnom
Dr. Mary Wisnom defines what Scholarship, served ISPA it means to be a “dedicated on many ISPA DEDICATED contributor.” Her work with committees and CONTRIBUTOR the recent ISPA Academy taskforces, and AWARD would alone grant her that been an alltitle, but Wisnom has also around supporter RECIPIENT spent her entire career working of ISPA’s mission. towards a better and brighter future Join us in thanking her for the spa industry. Wisnom is a for her invaluable contributions to our Professor and Spa Management community. Coordinator for the School of Resort and Hospitality Management in the Lutgert When did you first hear about ISPA College of Business at Florida Gulf Coast and what prompted you to join? University. She boasts over 30 years of When I was first managing club and passionate experience in the hospitality resort spas, there was no ISPA. I would industry as a practitioner and educator. have loved the resources and know-how Through that passion, Wisnom has of ISPA back then. In 1991, I left the edited spa textbooks, supported the industry to pursue my doctorate at nomination of several students pursuing Michigan State University and become a the ISPA Foundation Mary Tabacchi teacher. After teaching for several years Dr. Wisnom's work with the ISPA Academy has given members an invaluable resource in spa management.
at Central Michigan University, I learned a colleague was developing a new resort and hospitality program at Florida Gulf Coast University and it was her plan to have a spa management component. Knowing my background, she encouraged me to apply. Excited by the opportunity to develop a spa management curriculum, I researched different professional associations that could help me in my new task and I discovered and joined ISPA. Why is giving back to ISPA so important to you?
It’s in my nature to give back to those that have given me so much. It is hard to imagine teaching spa management without ISPA. Without ISPA’s research and resources, it would have been nearly impossible to convince my university to approve a spa management program. Without ISPA’s publications, it would (CONTINUED ON PAGE 38)
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August 2017
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DEDICATED CONTRIBUTOR 2017 ISPA CONFERENCE & EXPO have been tough to develop a comprehensive spa management curriculum. Without my ISPA family, launching and making our on-campus spa a success would have been a much more difficult task. ISPA helped me achieve many of the tasks I faced after reentering the industry as a professor. ISPA helps me succeed every day so, naturally, I wanted to do my part to help ISPA succeed. What was the most rewarding part of compiling the ISPA Academy?
With a project this size, I think the launch in March was the most rewarding. We had been working on the project for nearly two years, so to finally see the fruits of our labor was very exciting. To finally have a comprehensive collection of spa industry resources all in one place is really fantastic. Who do you hope benefits from the ISPA Academy?
I think anyone interested in the spa industry will benefit from the ISPA Academy. The resource contains so much interesting and enlightening content, that I believe anyone from new students to seasoned industry leaders can learn something. Academy content, including textbooks, industry articles, research, inspirations, and the new Spa Offerings (treatments and services) Encyclopedia content (found in the “Glossary Terms” section) has informative and inspirational content for all. What do you think is one of the biggest hurdles the spa industry currently faces?
Limited growth in the number of 38
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(CONTINUED FROM PAGE 36)
academic programs available to educate future spa leaders in an industry that continues to grow at a rapid pace. As an educator, you get the opportunity to teach the future leaders in the spa industry. What is one common trait you see in the spa leaders of tomorrow?
Passion for wellness and the desire to help people live healthier lives. When I started in the industry spaing was a luxury. I love that today’s spa management students understand that spa services are an important part of a wellness lifestyle, not just a luxury.
huge smile on my face and enthusiastically jump to my feet. Her business-sense, philanthropic efforts, wellness activism, support of the arts, energy-level at age 95, and her prominent place in spa industry history makes her my favorite part of any ISPA Conference. This year’s ISPA Conference & Expo theme is IGNITE. What do you hope your work will “IGNITE” in the future leaders of the spa industry?
As an educator, it is always my desire to IGNITE Deborah Szekely is a student passions and I do this major inspirational figure primarily through teaching, for Dr. Wisnom. research, and sharing information. My work with ISPA has included committee volunteering, textbook editing, Who was the most influential ISPA speaker mentoring, and, of course, the Conference & Expo speaker you’ve recent work developing the ISPA ever seen? Although I’ve been inspired by many ISPA Academy. It is my hope that my work with ISPA will kindle the flames of Conference speakers over the years, the individual that most inspires me year-after- knowledge for my fellow spa industry year is Deborah Szekely. Whenever she enthusiasts and IGNITE their passion to enters the stage I, like many others, get a never stop learning. n WHAT MAKES A DEDICATED CONTRIBUTOR TICK? Dive deeper into Dr. Wisnom’s personality at pulse.experienceispa.com.
2017 ISPA CONFERENCE & EXPO Join the rest of the ISPA community as we recognize Dr. Wisnom for her contributions. GENERAL SESSION H TUESDAY, OCT. 17 9:30 – 11 a.m.
The Insider’s Guide 2017 ISPA Conference & Expo
G
et ready to be inspired. The 2017 ISPA
Conference & Expo is going to IGNITE passion, innovation, leadership and growth in the future of the spa industry. If you’ve been to an ISPA Conference before, you know how invaluable the education, ideas and sense of community gained during those three days can be. Whether a seasoned veteran or brand-new attendee, you can use this handy guide to plan your trip to Las Vegas this October for the 2017 ISPA Conference. On the following pages, you’ll find useful tips for navigating the Conference space, helpful hints for what to pack, do and see, as well as quirky advice from ISPA veterans and peers. So, hold on tight and get ready to IGNITE the Future at the 2017 ISPA Conference & Expo.
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to the
Agenda SUNDAY, OCTOBER 15 2–4 pm
Supplier Showcase Supplier Showcases offer vendors an opportunity to educate or network with invited guests.
3–4 pm
A First Timer’s Orientation to ISPA Great for first-timers or returning attendees in need of a refresher. You’ll meet with ISPA Conference veterans and industry peers to learn how to get the most out of your ISPA Conference & Expo experience.
monDAY, OCTOBER 16 8–9 am 9:30–11 am
11:15 am
Professional Development Sessions
There’s a complimentary lunch on the Expo floor. Don’t forget, exhibitors and show staff also receive this benefit.
Grand Opening of the ISPA Expo
11:15 am–6 pm
ISPA Expo
NOON–1:30 pm
Expo Lunch
4–5 pm
Did you know?
GENERAL SESSION featuring keynote Amy Cuddy Learn more about Amy Cuddy in this month’s Conversations on page 30.
Professional Development Sessions
tuesDAY, OCTOBER 17 8–9 am
9:30–11 am
11:15 am–5 pm noon–1:30 pm
veteran tip
Professional Development Sessions Meet some of this year’s PDS Speakers on page 32. GENERAL SESSION featuring keynote Daniel Pink See what we asked Daniel Pink in this issue’s Ask the Expert on page 50. ISPA Expo Expo Lunch
3–4:30 pm
Professional Development Sessions
5–6:30 pm
ISPA Foundation Live Auction & Close of the Silent Auction For a complete list of auction donors, flip to page 58.
wednesDAY, OCTOBER 18 8–9 am 9:30–11 am 11:15 am–3 pm noon–1:30 pm 3:30–5 pm 7:30 pm
Professional Development Sessions GENERAL SESSION featuring keynote Peyton Manning ISPA Expo Expo Lunch Professional Development Sessions Farewell Party at LIGHT Nightclub
I have attended dozens of ISPA Conferences, but 2016 was the first time I was an exhibitor. In order to prepare for the launch of the SolTec Lounge, we had recurring calls with the team beginning several months in advance so everyone understood their role during the Expo. We also set up a system in advance for social media; one of the team members took photos on-site and a team member not attending posted with correct tagging. — Jeff Kohl,
attendISPA.com
COO, Spa & Club Ideations, past chairman of the ispa board and past president of the ispa foundation
to learn more and purchase tickets to the 2017 ISPA Conference & Expo
August 2017
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2017 ISPA CONFERENCE & EXPO
Ways to Get the Most Out of the ISPA Expo Discover the best of the spa industry on ISPA’s Expo Floor. With over 200 exhibitors and an estimated 60 new product launches each year, the Expo is the place to find innovative products and solutions for your spa. While the ISPA Expo is incredibly exciting, it can also be overwhelming. Here are a few tips to get the most out of your time on the Expo floor: Go in with a plan. It’s important to know what your spa needs before setting foot on the Expo floor. This will help you stay focused and make the connections that will benefit your business. Now that you’ve got a plan, make appointments with vendors ahead of time to get the most out of your time in the Expo. Log on to attendISPA.com to access a virtual Expo floor plan. Allow for extra time. If you have scheduled appointments, be sure that you leave enough padding in your schedule to make it to each one. The floor is large and creating cushion time will prevent you from stressing.
1. 2. 3.
4. 5.
Remain open-minded. We know you already work with some amazing resource partners, but be sure to check out one of the 45 (and counting) exhibitors who are brand new to ISPA. Who knows, it could be the start of a beautiful partnership. Block out part of your time at the Expo to wander around and consider the booths of companies you are not yet familiar with. When you attend a presentation, ask your seatmates which companies or products excite them. If they attend the same presentation as you, chances are that they will have similar professional needs and interests. When you’re wandering, avoid approaching booths when they are packed. If you approach when it’s busy, the chances of you getting in to the right person are slim. Make a note to come back and in the meantime, head to a booth that is a bit emptier.
6.
veteran tip Make appointments with exhibitors. Setting appointments allows you uninterrupted time to learn more about the products. — kate mearns,
5Spa consulting
4 EXCITING CAN’T MISS CONFERENCE EXPERIENCES Dessert Cart. Don’t miss the sweet goodies on the Revitalash Dessert Cart. Back by popular demand, this cart will make its way through the Expo floor each day and feature amazing treats that are sure to give you a mid-day pickme-up. Room Drops. Attendees staying in ISPA’s room block at Mandalay Bay Resort & Casino will receive a room drop full of goodies each night of Conference.
1.
2.
Keep in mind—if the “do not disturb” marker is set on your hotel room, you will have to retrieve your drop the following afternoon. Keynote Book Signings. General Session Keynote Speakers Amy Cuddy and Daniel Pink will be signing copies of their books in The Hub after their respective sessions. Meet Cuddy after her Monday General Session from 11:15 am–12 pm and Pink after his session
3.
on Tuesday from 11:45 am–12:30 pm. Ruth Stricker’s Wise Voices 2.0. As if you needed another reason to attend this year’s General Sessions, we’ve got two more. Before Monday’s session, Richard Blanco, the 5th inaugural poet in U.S. history, will present a special poem dedicated to the ISPA community. And on Wednesday, the APEXER a.k.a. Ricardo Richey will tell his story and show his unique graffiti artwork creations.
4.
Consider what you want to achieve – networking, finding new products, or getting veteran tip inspired, and make a list of the presentations you want to see, the exhibitors you want to check out, and the people you want to meet. But be ready to forget the plan when opportunity arises. Be open to meet new people and flow from one opportunity to the next. — ann brown,
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saltability
2017 ISPA CONFERENCE & EXPO
Reasons to Head to the Relaxation Area
General Sessions Don’t miss this year’s all-star line-up of Keynote Speakers!
Amy Cuddy Monday, October 16
Let’s face it, you’re going to have a jam-packed schedule at this year’s ISPA Conference & Expo (and that’s a good thing)! But to remain zen, you’ve got to plan a little “me-time.” Here are a few reasons the Relaxation Areas will be your oasis at this year’s ISPA Conference.
1.
CLARITY. To be truly open to every single ISPA Conference
experience, you can’t have stress clouding your vision. A treatment in the Relaxation Area will help you stay calm and centered.
2. 3. 4. 5.
INSPIRATION. The spa-like setting that each Relaxation
Area sponsor creates is bound to give you inspiration to take back to your own spa. SANCTUARY. Sometimes you just need a bit of quiet. Popping in one of the Relaxation Areas will give you the quiet recharge you need to get back out there and network. CONNECTION. The Relaxation Area offers a more intimate
setting to connect with existing and potential business partners. INNOVATION. In the Relaxation Areas, you’ll find some of the most incredible and imaginative treatment and spa ideas.
Jurlique • Elemis • Luzern Laboratories • SpaRitual AS OF JUNE 22, 2017
veteran tip I also suggest comfortable shoes—this is not the time to break in a new pair of heels! And, have a portable cell phone charger in your bag to make charging on the go easier. — michele Kohl,
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August 2017
9:30-11 am
Did you know?
Amy Cuddy’s TED Anyone with a Talk is the secondConference pass can attend the General most viewed talk Sessions—including in TED’s history. A exhibitor and Harvard Business show staff. School professor and social psychologist, Cuddy studies how nonverbal behavior and snap judgments influence people. Cuddy’s presentation will help you find the balance between trustworthiness and strength, and the ways in which you can affect thoughts, feelings and behaviors through nonverbal communication.
daniel pink tuesday, October 17
n
9:30-11 am
Daniel Pink is one of the best-selling nonfiction authors of the last decade. His five books on work, business, and behavior have been translated into 35 languages and have sold more than two million copies worldwide. Pink’s presentation will include his incredible insights into human behavior and motivation and is sure to inspire your passion for business, leadership and our spa community.
peyton manning wednesday, October 18
Relaxation Area Sponsors
44
n
n
9:30-11 am
Legendary quarterback Peyton Manning, the NFL’s only five-time MVP and a 14-time Pro Bowl selection, earned his place among the greatest quarterbacks in league history as a leader in nearly every statistical passing category. If he can inspire his team to win a Super Bowl, just think what he can do with an ISPA audience. Close your ISPA Conference experience with a bang as Manning shares leadership and team-building insights that led to his success.
2017 ISPA CONFERENCE & EXPO
What’s in the Hub? 1.
Just off the Expo floor, you’ll find The Hub. What’s The Hub, you ask? It’s the perfect place to meet and network with fellow attendees, relax between sessions, or take a break from the Expo floor. In The Hub you’ll find:
ISPA RESOURCE CENTER. As soon as you enter The
charge your devices and use one of the provided computers to catch up on emails, social media, etc.
Hub, you’ll see the ISPA Resource Center. Here you can find members of ISPA’s staff who will be able to help answer any questions you may have. You can also purchase valuable ISPA research and resources like textbooks and PDS recordings. The ISPA Resource Center will also have ISPA Conference maps, brochures and ISPA Foundation Auction catalogs.
SECOND STAGE. Between sessions, exhibitor appointments and networking, pop over to the Second Stage, which features short, 15-minute educational presentations from experts on marketing, leadership, social media and more.
ISPA FOUNDATION LIVE & SILENT AUCTIONS. Help support the spa industry by stopping by the ISPA Foundation Auctions and bidding on vacation packages, product packages and one-of-a-kind collectables donated by your industry peers. On-site silent auction bidding opens at 11:15 am. Monday, Oct. 15 and will close at the end of the ISPA Foundation Live Auction, which will be from 5 to 6:30 pm on Tuesday, Oct. 17.
packing for a few days in vegas
2.
3.
What to Pack
can be daunting: you never know what you’ll encounter. Here are a few items you won’t want to forget:
1. Business cards Don’t leave home without your business cards! Err on the side of caution and bring more than you
HEADSHOT STATION. Across from the ISPA Foundation
Auctions is the popular Headshot Station. This is a great opportunity for you to update your professional headshot, which is ideal for networking and media (hint: you need one to be featured in Pulse). Make Up Factory will also have a Make Up Touch Up Station to help you look your best for the camera.
4.
5.
TECHNOLOGY LOUNGE. On the opposite side of The Hub, you’ll find the Technology Lounge. Here you can
think you need. You never know who you’ll meet! 2. Comfortable, yet professional clothing
At the ISPA
Conference, there is no set dress code, but know that ISPA attendees are typically in professional dress throughout the week. We suggest dressing professionally, but you’ll want to be comfortable. The days are long! 3. An extra bag You’ll collect so many treasures throughout the week, you’ll want to bring an empty bag to tote it all home. If not, you can always
Thank You Sponsors! PLATINUM [ comfort zone ] Essie HydroPeptide ResortSuite Sanitas Skincare Technogym Zenoti
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use ISPA’s shipping center
Your generous support means the world to the entire ISPA community.
gold Book4Time Inc. Elemis jane iredale Jurlique Luzern Laboratories SpaRitual Urbana powered by Sobel Westex
August 2017
silver COOLA Suncare LaFlore Éminence Organic Skin Care FarmHouse Fresh Hutchinson Consulting Make Up Factory Natura Bissé NuFACE RevitaLash Sothys USA Inc. SpaSoft
bronze Candle Impressions Hemp Code Patchology Satin Smooth Skin Inc. Magazine Uspa Wrap Up Inc.
(located in The Hub) to ship anything back home. 4. Comfortable shoes The ISPA Conference & Expo is filled with long, inspiring days that tend to move into the evening hours. You don’t want your barking feet distracting you during one of our inspiring General Sessions!
AS OF JUNE 22, 2017
veteran tip Bring a pashmina! Las Vegas is air conditioned and the temperatures can vary widely. Packing a pashmina or cashmere throw will allow you to quickly warm up and can easily be thrown in your tote. — anna l. moine,
alm Consult
Be Conference Tech-Savvy The ISPA Conference mobile app is available for anyone to download for free in the Apple and Google Play stores. This will be the go-to resource for both attendees and staff. The agenda, session handouts, post-education session surveys, venue map, frequently asked questions and Expo listings can be located in the
app. Attendees will receive an email with unique login information that will provide them with access to a custom schedule builder, personal profile and attendee list. Attendees can setup their profile to determine what information other attendees can access.
veteran tip Take advantage of the option to purchase the audio recordings if you can’t be in more than one place at a time. These recordings are a great way to bring the Conference home to other leaders on your team that aren’t able to attend. — boldijarre koronczay, Éminence Organic Skin Care
PROBIOTIC SKINCARE ADVANCED SCIENCE AUTHENTIC BEAUTY
www.LaFlore.com
LaFlore Skincare introduces Celebrity Ambassador
Heather Thomson Visit BOOTH 836 to meet Heather and learn about the latest breakthroughs in Probiotic Skincare technology
2017 ISPA CONFERENCE & EXPO
What to Do in Vegas
on’t forget to pencil in some free time to explore Las Vegas with new and old ISPA friends. In the Entertainment Capital of the World, there’s always something exciting to do and see. You might even need to add a day or two to your trip to see and do it all! 1. THE SHOWS Las Vegas is known for its world-class shows and entertainment. Make sure you plan to see at least one while you’re in town. From Michael Jackson ONE by Cirque Du Soleil and David Copperfield to Elton John: Million Dollar Piano and Penn & Teller, there’s a show you’re bound to get excited about. For a complete list of shows or to book your tickets, visit lasvegas.com. 2. THE FOOD Mandalay Bay has a plethora of options for the foodie in you. Rí Rá is an Irish pub that was brought over from Ireland and meticulously restored at Mandalay Bay. Or
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try Rivea for 180-degree views of the city and delicious French and Italian-inspired fare. You’ll also find Japanese, Mexican, Korean and American cuisine scattered throughout the resort. Trust us, you won’t go hungry. 3. THE CASINOS In Las Vegas, there’s a casino on every corner. Even if you’re not a gambler, the atmosphere and the excitement of the casino floor are enough to entice you to play a few rounds. The Mandalay Bay Resort & Casino has a world-class casino with every game you could think of. If you feel like venturing out, explore some of the iconic casinos like Caesar’s Palace, the Bellagio, the MGM Grand or The Flamingo. 4. THE AMENITIES Between the world-famous aquatic playground, the Spa Mandalay, the shopping, the impeccable golf courses and the Shark Reef Aquarium, you’re sure to find something to add a little more excitement or relaxation to your trip.
Don’t Forget to Say Goodbye!
Savor the experience of Absolute Beauty with Sothys.
Choosing Sothys, one of the original brands from the world of beauty institutes and spas, means choosing impeccable technology combined with an outstanding experience for the senses. WWW.SOTHYS-USA.COM
EXCLUSIVELY IN BEAUTY INSTITUTES
&
SPAS
fter three insightful and inspiring days, celebrate another incredible ISPA Conference & Expo with new and old friends. The Farewell Party will be held at LIGHT Nightclub and will feature light hors d’oeuvres, a DJ and an amazing time. All full Conference registrations include one Farewell Party ticket, which includes two drink vouchers. Any additional tickets for guests and show staff will be US$125, and can be purchased online with your registration or upon arrival to Conference. n
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ASK THE EXPERT
DANIEL PINK
BY KELLY HEITZ
As one of the best-selling nonfiction authors of the past decade, DANIEL PINK is one speaker we’re all excited to see at the 2017 ISPA Conference & Expo. His five books on work, business, and behavior give incredible insight into human nature and work culture, and his passion for his research and subject is sure to have you on the edge of your seat—just ask one of the 19 million viewers of his TED Talk on the science of motivation, which is one of the top ten most watched of all time! Win a copy of Pink’s best-selling book, To Sell is Human! Post a photo with #ISPA2017 on Instagram before Sept. 1.
For this month’s Ask the Expert, we dug a little deeper into how Pink’s most forwardthinking ideas have stood
the test of the fast-paced times we Pulse: In your book A Whole New Mind, you explain why the future is in the hands of the right brain, creative thinkers. That book was published 12 years ago. Do right brain thinkers still hold the keys to the kingdom? Pink: Pretty much. In that book, I argued that certain kinds of skills — linear, SAT, spreadsheet skills — were still necessary but no longer sufficient. They’ve become easy to outsource to low-wage countries and easy to automate. As a result, artistic, empathic, inventive skills were becoming the ones that mattered most. That’s still true. But what I didn’t expect was how quickly artificial intelligence was going to progress — selfdriving cars, facial recognition, and beyond. Artificial intelligence, I think, will begin nibbling away at some rightbrain skills, too. I don’t think that will happen all that much in the next, say, 10 years. But in the next 20 years, all bets are off. P: Do you think people have gotten better at using both sides of the brain as a result of the design-driven, storytelling world we now live in? DP: In many ways. Think about design. So many people in so many professions, now have at least a partial role in, say, designing a website or a social media profile or presentation. It
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now live in and how those ideas will benefit the leaders in our industry. doesn’t mean that everyone is great at it, but that’s one skill that’s seeping into many jobs, even those that are not nominally “creative.” The same is becoming equally true for abilities like storytelling, composition, and empathy. They’ve become a larger component of many jobs. P: In Drive, you discuss the fact that people aren’t driven to work harder by monetary rewards, especially when creativity and decision-making skills are part of the work. Is this also a result of our shift in society towards the Conceptual Age? DP: First, it’s important to understand what the research says. It doesn’t say that people aren’t motivated by money. Money is a motivator. It just doesn’t work the way many people expect. Here’s what the science tells us: There’s a certain kind of reward that I call an “if-then” reward — as in “If you do this, then you get that.” If-then rewards are extremely effective for simple, routine, algorithmic tasks — processing paper, turning the same screw the same way on an assembly line. These kinds
of rewards get us to focus narrowly, which for this kind of work, is a plus. However, the same body of research tells us that ifthen rewards are far less effective for creative, conceptual work. Why? If-then rewards are narrow, but for these tasks we want an expanded perspective, a wider look. The big problem is that organizations tend to use if-then rewards for everything, rather than for the one category of tasks where they actually work. P: Why does the concept of human motivation interest you so much? DP: It’s definitely interesting to try to understand what people do. But why they do it takes the inquiry to a deeper and even more fascinating level. P: If you line up your books on a shelf, it seems like you have quiet the variety of interests. What story do you think your collective works tell? DP: I don’t think there’s a single story, but there is a common theme. All the books have to do with work. I’ve always been fascinated by work: what people do, why they do it, how they collaborate with others, what work means to them. We spend
half our waking hours at work, which makes it an incredible platform for understanding the human condition. P: Which of your books was the most interesting to research and write? DP: That’s like asking which of my three children is my favorite! At the moment, I’m enamored of my newest book, which will be out in January. It’s called WHEN: The Scientific Secrets of Perfect Timing. P: What do you hope ISPA members gain from your keynote presentation? DP: A couple of big ideas to understand their world and some specific takeaways for running their businesses. n
2017 ISPA CONFERENCE & EXPO Don’t miss Pink’s keynote at the GENERAL SESSION H TUESDAY, OCT. 17 9:30 – 11 a.m.
A Day in the Life! B Y A S H L E Y A LT
The life of a spa professional is a continuous cycle of daily responsibilities that help make the spa world go round. Pulse asks ISPA members to give us a sneak peek into their daily lives to help us understand the roles they play and the difference they make on a daily basis.
“Unquestionably the most important moment of his life pertaining to his career was the day he received a phone call from the White House with news that he had been chosen as President Obama’s inaugural poet.”
RICHARD BLANCO, POET
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hey say every poet is writing one poem all their life, meaning figuratively, that every poet’s work is rooted in some kind of central obsession. If this is true, Richard Blanco’s obsession comes down to one word – home. “All that big word calls to mind with respect to my family, community, cultural identity, sexuality and all much more,” Blanco says. “I have been searching for ‘home’ all my life, personally, and through poetry.”Richard Blanco is one of the most beloved and influential poets and storytellers of today. Traveling the world uniting people to reconnect on the human experience, Blanco encourages us to embrace our differences in one another and find the beauty in diversity. As the poet, memoirist, public speaker and teacher likes to say, he was “made in
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Cuba, assembled in Spain, and imported to the United States.” As much as Blanco loves writing poetry, it can be terrifying and frustrating and difficult to do so. Those are the challenges, though, that make the thrill of communing his self with the world all worthwhile. As a child Cuban immigrant raised in a working-class family, poetry wasn’t exactly encouraged growing up. “Art, and especially poetry, was not part of our lives,” Blanco remarked. “When the time came to decide on a major in college, I chose civil engineering and tabled my creative impulses for the moment.” And oddly enough, engineering is what paved the road to poetry. “I knew poetry was more than a curiosity or casual interest—it was love, a vocation,” he recalled. Unquestionably the most important moment of his life pertaining to his career was the day he received a phone call from the White House with news that he had been chosen as President Obama’s
inaugural poet. “At first, I was bewildered, wondering if it was some cruel joke a friend was playing on me,” he said. “Before any apprehension or pressure set in, I thought of my father, my mother, my grandparents – all their struggles and hard work to make a better life in America for themselves and my brother and me. I began to weep thinking, ‘This is because of them.’” Understanding that his story, along with many others, will always be a part of the American narrative is essentially what Blanco would like for people to take away from his poetry; that America is everchanging and fluid. “While sitting at the platform waiting for my name to be called to read my poem to the entire nation, for the first time in my life I knew I had a place at the American table.” In his day-to-day routine, writing is undoubtedly Blanco’s favorite part of the day. “I’m ‘addicted’ to poetry because every time I write a poem I learn something new about myself, my life and (CONTINUED ON PAGE 54)
A Day in the Life! (CONTINUED FROM PAGE 52)
the people in it,” Blanco told us. Here’s a look at a typical day in the life of Richard Blanco: ★ 10 – 11 am Wake up next my dog, Joey, microwave some espresso from the night before, and then brew another pot, and another! ★ 11 am – Noon Answer emails about everything from booking flights to speaking invitations to interviews. ★ Noon – 1 pm Walk Joey in the park, do errands in town ★ 1 – 2 pm Feed Joey. Prepare my lunch (I’m transitioning into a vegetarian, except for pork-Cubans have to have their pork!) Sit down to eat in my man cave, hopefully catch a rerun of The Brady Bunch or I Love Lucy.
★ 2 – 5 pm More emails, plus Facebook
posts. Or write if I’m in an intense writing mode or obsessed with a particular poem that’s giving me trouble. ★ 5 – 6 pm Down-time – watch more reruns or news, and take a power nap ★ 7 – 8 pm Gym ★ 8 – 10 pm Walk, feed Joey. Shower (love my Tea Tree shampoo). Floss (hate it). Make dinner. Eat with my husband Mark and chat about each other’s day. ★ 10 pm – ??? Write, write, write at the kitchen table, in my office, sprawled on the floor with my cat, on the back porch, or in the bathroom – wherever and whatever it takes! Write until I start to fall asleep at the keyboard, around 3 am. n
2017 ISPA CONFERENCE & EXPO Hear Richard Blanco recite an original poem written just for the ISPA community. GENERAL SESSION H MONDAY, OCT. 16 9:30 a.m.
SUCCESSSTORIES INSPIRING TALES OF STARTUPS, GROWTH AND OVERCOMING HARDSHIPS
Sue Harmsworth: The Ultimate Entrepreneur one holistic spa location. Today, that may seem straightforward, but in CEO ESPA International 1970s Toronto, it was a radical idea. o be a successful entrepreneur, you “That era in the 70s have to have more than just a molded my thinking going “can-do” attitude. You have to forward,” Harmsworth be brave, you have to have passion BY remembers. “My mother coming out of your eyeballs, and KELLY was a pediatric nurse and you have to be willing to put everyHEITZ my grandmother was an thing you have on the line for your dream. herbalist, so I had that mixture “Entrepreneurs tend to see the world and its of science and nature from an opportunities differently,” says Sue Harmsworth, early age. When I began learning steadfast entrepreneur, CEO of ESPA from the Eastern European therapists in ISPA International and this year’s ISPA Visionary Toronto, I knew that the skills and training they VISIONARY Award recipient. had was what people were looking for out of their AWARD Harmsworth credits her success with spa experience.” RECIPIENT ESPA to a lifetime of influence in all the right After selling her Toronto day spa to move back areas. As a child, she watched her father build to Europe, she ran a thalassotherapy center in a construction business from scratch after World France, then a health farm in the U.K. and branched out War II. His drive and tenacity showed her what it took to into designing spas for a major cruise line. Each step in her survive in business, and she still carries those lessons with her career allowed her the opportunity to gain the right kind of today. knowledge she needed to eventually open her own consultancy “I was born right after the war. We all had to start from business. nothing, but my father definitely passed that entrepreneurial In the early 80s, it was difficult to find natural, high-end spirit down to me. From him I learned that we are totally products that worked with the holistic treatments Harmsworth accountable for ourselves and our actions. I learned how to was creating. So, what does an entrepreneur do when she can’t own my responsibilities, which is what it takes to be a leader.” find what she needs? She creates it herself. Harmsworth’s first entrepreneurial endeavor was opening a “I had a lot of product experience from each step in my day spa in Toronto. At the time, spas dealt mostly in beauty, career path, so the goal was to bring it all together under one but after meeting and learning from the concentrated brand,” says Harmsworth. “Essentially, what I wanted wasn’t population of Eastern European therapists in Toronto who all available or only came in industrial quantities. You could get studied medicine before learning their craft, she had a vision to clinical aromatherapy in little brown bottles, or mud in great big combine health with beauty and natural with scientific into buckets, but nothing usable for everyday skincare. It wasn’t Sue Harmsworth
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Harmsworth’s 4 Tips for Entrepreneurial Success 1. Always be aware of and appreciate other cultures. I’ve had the opportunity to work with people all over the world, which has helped me understand cultures and human nature in a unique way. ESPA Life Corinthia London
attractively packaged and had nothing to say to men, who were 30 percent of the clientele at spas.” So, she began creating formulas in 1989 that would bring together traditional holistic treatments and the world of luxury beauty, which led to the creation of ESPA in 1993 and the extensive and continued development of ESPA’s luxury product line. “When I look back when I started ESPA, we were doing the things that are trending now—25 years ago,” Harmsworth notes. That forward-thinking approach combined with her passion and vision helped shape the spa industry into what it is today, which is why she is such a fitting recipient for the 2017 ISPA Visionary Award. “The joy of the ISPA Visionary Award is that it is recognition by my peers, which is hugely important to me. This is the culmination of an entire life’s work in an industry that I love and am continually passionate about.” As Harmsworth reflects on a lifetime of work in the industry, she can’t help but look to and be excited about what the future holds. “The spa industry is at an exciting crossroads. Spa is now mainstream so customer expectations are high, which will make the next era more challenging, but in a good way.” n
2. Always remember that it’s about your people. I would never be where I am today if I didn’t hire the best people in the industry and then let them do their jobs. 3. You have to plan, but don’t think too far ahead. You have to be versatile enough to change with the times. You haven’t a clue what’s coming around the corner, but that’s life! 4. Make the most of every opportunity. I didn’t plan a whole lot, but when opportunities came around, I jumped at them, which is what led me to where I am today.
2017 ISPA CONFERENCE & EXPO Join us in presenting Sue Harmsworth with the 2017 ISPA Visionary Award. GENERAL SESSION H TUESDAY, OCT. 17 9:30 a.m.
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ISPA FOUNDATION LIVE & SILENT
It’s Not Too Late? DONATING TO THE ISPA FOUNDATION LIVE & SILENT AUCTIONS not only helps support the spa industry
You can still donate an auction item to this year’s ISPA Foundation Live & Silent Auctions. For more information email ashley.roberts@ ispastaff.com.
through research and educational initiatives, but also shows your peers that your organization believes in the future of spa and wellness. In 2016, more than 300 items were donated to the Foundation’s Auctions and proceeds exceeded $100,000. Below is a list of this year’s generous donors.
21 Drops Essential Oil Therapy
Huffman Hospitality Concepts
Noel Asmar Pedicure Bowls
Amaya Textiles
Hyatt Regency Lake Tahoe Resort,
Oncology Spa Solutions
Aromaflage
Spa and Casino
Osmosis Day Spa Sanctuary
BeautyProphet
Judith Culp Creative Copy
Pevonia Natural Skincare
Bittersweet Designs by Laurie
June Jacobs
Red Door Spas
Lenfestey
KDW Apparel
Red Mountain Resort
Boca Raton Resort & Club
Kerry Hotel, Hong Kong
RevitaLash Cosmetics
BW Leadership Academy / BWTV
Kitty Flewelling Coaching
ROI Revenue of Inspiration
Online Learning
Knesko Skin
Saltability
Candle Impressions
Kohler Waters Spa
Serina And Company, LLC
Chuan Spa at The Langham,
La Bella Donna
Shemen Amour USA
Chicago
Living Earth Crafts
Spa & Wellness MexiCaribe
Comphy Co.
L’OBJET
Spa Gregorie’s
Continuum Footspas LLC
Luzern
Telli-Everything for Spa & Salon
DOSSAGE
Lynne McNees
The Lodge at Woodloch
Eastern Vibration
Makes Scents Natural Spa Line
UV Skinz, Inc.
Eau Palm Beach Resort & Spa
MarjaDesign
Vios Spa Group
Elemis
Moroccanoil
VitaJuwel USA
Eminence Organic Skin Care
Murrieta Day Spa
ZAQ
FarmHouse Fresh
Nelly De Vuyst
Feeling Smitten, LLC
Noel Asmar Collections
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AS OF JUNE 22, 2017
DONATE NOW!
ISPA FOUNDATION
E
FOUNDATION
2017
ach year the Mary Tabacchi Scholarship Committee works diligently to seek out dedicated and aspiring young professionals in the spa and wellness industry.
The Committee looks for individuals who not only
ISPA FOUNDATION BOARD OF DIRECTORS
succeed in academics, but also have a true passion and
OFFICERS
ISPA Foundation Mary Tabacchi Scholarship to
CHAIRMAN Frank Pitsikalis ResortSuite
LaTesha Council. Council is from Alexandria, Virginia
VICE CHAIRMAN Sharilyn Abbajay Abbajay & Associates, LLC
drive to better the industry. After a thorough selection process, the committee has decided to award the 2017
and is in her second year as a graduate student in the Master of Tourism Administration program at George Washington University. Council was selected from a group of highly qualified applicants, the largest applicant pool to date, after an extensive review
DIRECTORS Todd Shaw ISPA Chairman Todd Hewitt ISPA Vice Chairman Lynne McNees ISPA President
MEDICAL ADVISOR Brent Bauer, M.D. Mayo Clinic HONORARY BOARD MEMBERS Ruth Stricker The Marsh, A Center for Balance and Fitness Deborah Szekely WELLNESS WARRIOR
process, which included a comprehensive application review and a video interview with the selection committee. The ISPA Foundation is proud to offer Council a US$5,000 scholarship to offset her education expenses, a complimentary registration and travel stipend to attend the 2017 ISPA Conference & Expo, a one-year ISPA student membership and a one-year mentor to help navigate her career
LATESHA COUNCIL
aspirations. Council hopes to work in spa operations and development post-graduation and, in the future, would like to apply her experience to own and operate a spa consulting business. It gives me great joy to announce this year’s winner and the continuation of the ISPA Foundation Mary Tabacchi Scholarship. Since the scholarship’s inception, the foundation has awarded 13 scholarships to deserving students and future industry leaders. I also want to extend a special thank you to the Mary Tabacchi Scholarship Committee, who worked hard to find such a fitting recipient in a pool of outstanding candidates. I encourage you
The ISPA Foundation wishes to thank the following supporters for their generous contributions:
to extend a warm congratulations to this year’s recipient and continue supporting the ISPA Foundation.
LUMINARY
Ruth Stricker
—FRANK PITSIKALIS, ISPA FOUNDATION CHAIRMAN
BENEFACTOR
Dr. Howard Murad PATRON
Red Door Spas ResortSuite
l AUGUST 12: Deadline to be eligible for inclusion in the Live Auction.
l SEPTEMBER 13: Deadline to be included in the printed Auction Catalog.
l FOR MORE INFORMATION ON THE ISPA FOUNDATION or to donate an item
to the Auction, visit attendISPA.com or email ashley.roberts@ispastaff.com. August 2017
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1. Schiller was founded on the daring belief that a blue planet is meant for biking. Their revolutionary line of S1C water bikes redefine wellness and fitness for hotel guests of all ages and athletic abilities, offering an unparalleled experience on the water.
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PRODUCT SPOTLIGHT 1
SCHILLERBIKES.COM | 1.888.328.2101
2. Function meets fashion with Los Angeles based KDW Apparel, designers of lux yoga, pilates and athlesiurewear, including breathable second skin feel leggings, buttery soft tees and tanks, bralettes, and plush loop terry hoodie wraps. KDWAPPAREL.COM | 1.424.666.8137
3. Blanc Noir’s contemporary design skillfully creates street smart, high style clothing for today’s fashionminded active women. Today’s consumer demands clothing that allows them to move from the studio to work to date night, and Blanc Noir delivers with clothing that works just as hard. BLANCNOIRUSA.COM | 1.646.692.3998
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4. CryoUSA’s NovoTHOR is the first Whole Body Light Therapy Pod on the market exclusively designed to deliver effective, penetrating wavelengths at the proven power densities and dosages that cover the entire body more evenly than any other device — in just 12 minutes! Unlike drugs and surgery, PBM Therapy actually promotes regeneration, reduces inflammation and pain, is non-toxic, and is non-invasive.
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CRYOUSA.COM | 1.972.863.0927
FIRST-TIME EXHIBITORS
Join us in welcoming these brand new exhibitors to the 2017 ISPA Conference & Expo.
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5. BuDhaGirl’s All-Weather Bangles are weightless, soundless, waterproof and TSA proof. These bangles can be worn from the pool, through the airport and even to a black-tie event. Each of the nine gold bangles in the set represents an intention for your day. BUDHAGIRL.COM | 1.706.817.8629
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6. Schmidt’s Charcoal + Magnesium Mineral Enriched Natural Deoderant has a scent reminiscent of freshly fallen rain and combines the best of Schmidt's standard and sensitive skin formulas. This innovative formula will keep you fresh and dry. SCHMIDTS.COM | 1.619.431.0677 7. Cheeky Physique’s Tummy Sleek is a firming serum that targets the abs and waistline. This lightweight gel serum combines Actigym™ (an award-winning ingredient derived from marine plankton extract), caffeine, and bitter orange extract for smoother skin and a sleekerlooking silhouette. CHEEKYPHYSIQUE.COM | 1.619.431.0677
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8. L’DUEX is a niche line of hair ties that double as beautiful bracelets. L’DUEX is first, beautiful jewelry that women love to wear that doubles and functions as both a hair tie or bracelet. LDUEX.COM | 1.818.429.3172
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9. Colorado Yurt Company designs and builds handcrafted yurts, tipis and tents for whatever your needs may be. From custom yurt spas to yoga yurts, the possibilities for adventure are endless. COLORADOYURT.COM | 1.800.288.3190
10. RockOn Minerals and Design offers unique and beautiful gemstone-based products to the spa and retail market. From water to oils, gem blends and fabric, indulge your senses into the healing powers of gemstones. ROCKONMINERALSANDDESIGN.COM | 1.303.367.1645 60
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Platinum Sponsor 2017 ISPA CONFERENCE & EXPO
[ comfort zone ] n
Daily Lunch Sponsor comfortzone.it
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Booth Number 513 1.212.924.2454
What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? We will showcase our new lines, but, first and foremost, we will celebrate our B Corp Certification and our new I Sustain Beauty Campaign, a worldwide initiative to promote artistic, social and environmental beauty. These initiatives go far beyond a mere product and service offering. They testify to our higher commitment to become the change we want to see in the world in terms of sustainability for the people and the planet. They also allow us to partner and connect with the spa professionals and the end consumers at a deeper How has being a member of ISPA impacted your company? The spa world has gone through tremendous growth in the recent years in dimension, credibility and its impact on the society; for sure ISPA has had a key role in making the spa community visible and heard! Being an Italian company with a strong focus on internationalization, ISPA has helped Comfort Zone to understand and develop the American Market and to meet many key influencers and potential partners. – Brian Brazeau, General Manager
level, involving personal and social ethical values. How does your brand IGNITE the future of the spa industry? We will offer spa professionals innovative products and services for baby boomers, but also a complete new approach to engage the new target of modern spas: the millennials. We believe it is key for spas to have different and specific solutions that can be innovative from a formulation standpoint, but also have a fresh and unique communication that can speak the language of modern, contemporary early adopters who have to face the urban lifestyle stress. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? The ISPA Conference plays a key strategic importance in the international professional skincare industry: we have therefore chosen it as the perfect stage for our worldwide relaunch of our Skin Regimen line correcting and preventing the effects of Lifestyle Aging. All formulas have been created according to our Science-based Conscious Formulas™ and are rich in natural-origin ingredients and free from silicones, parabens, colorants and animal derivatives. Among the hero booster collection, the 10.0 TULSI BOOSTER is a pure concentrated formula of a holy Indian herb known for its adaptogenic properties. It increases the the body's resistance to stress, contributes to eliminating toxins, and reduces inflammatory processes.
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Platinum Sponsor 2017 ISPA CONFERENCE & EXPO
essie professional Conference Guide & Map, ISPA Foundation Auctions and Room Drop Sponsor Booth Number 901 essie.com
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1.866.313.7845 What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? As America’s nail salon expert since 1981 and a leader in luxury, essie is the go-to nail brand for beauty profes-
sionals, industry insiders, and women of style in over 100 countries. essie is committed to safe standards with an award-winning line of nail care products and more than 1,000 shades to date. Inspired by the elite world of high fashion, combined with technology and innovation, essie is a brand designed to inspire and excite. essie’s elevated color portfolio ensures high-performance results and a premium experience that tantalizes all! – Teresa Lopez, General Manager
How does your brand IGNITE the future of the spa industry? essie is luxury in a bottle. Every iconic shade and premier product reflects salon and spa expertise. One hundred percent of salons and spas have space within their current appointment book to offer nail services, and essie professional drives sales by transforming the best salon and spas into unique nail destinations. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? From the house of essie comes gel couture, a sophisticated polish collection with staying power. Designed with the haute vision of couture, the line offers up to 14 days of luxurious wear with instant gel-like shine. Gel couture seamlessly blends technical innovation with incomparable style.
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Platinum Sponsor 2017 ISPA CONFERENCE & EXPO
HydroPeptide General Session Sponsor hydropeptide.com
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Booth Number 713
1.800.932.9873
What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? ISPA presents a powerful opportunity to share ideas and learn from one another. Each year we focus on developing new products, technologies and retail concepts to deliver to our partners and potential partners while at the Conference. We also feel inspired when we How has being a member of ISPA impacted your company? We have loved being part of the ISPA community—one of the best settings for establishing meaningful partnerships. ISPA allows us to share our message and transform businesses and guest experiences globally. Our elite sponsorship with ISPA has been a successful partnership that has provided us a valuable platform for brand visibility while also letting us support the wonderful experiences of the ISPA Conference. We have truly enjoyed sponsoring the General Sessions, which year after year have provided some of the greatest moments of the ISPA experience. We are honored to be part of it. – Dr. Neal Kitchen, VP Strategy and Development
return and begin implementing these ideas into our business. For example, ISPA 2015 inspired us to take action and partner with Charity: Water to build clean water wells in developing nations. ISPA 2016 inspired us to INNOVATE and we are particularly excited to share exclusive patented technology that will transform the way the industry approaches anti-aging. How does your brand IGNITE the future of the
spa
industry?
dictate our future without letting go of our
invaluable
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knowledge
and
experience guarantees a meaningful impact to the spa industry. By collaborating with the top minds in spa, wellness, dermatology and academic research, we ensure innovation never ceases. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? HydroPeptide’s Nimni Cream is a patented collagen support complex developed by HydroPeptide staff geneticists and Dr. Marcel Nimni, the doctor who “wrote the book” on collagen. This exclusive technology significantly improves the appearance of skin’s fullness and elasticity by improving cellular health and providing the vital materials for collagen synthesis.
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HydroPeptide’s
constant desire to let scientific discovery
Platinum Sponsor 2017 ISPA CONFERENCE & EXPO
ResortSuite Registration Bag Sponsor resortsuite.com
n
n
Booth Number 801
1.866.4RSUITE
What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? We are excited to ignite our next wave of guest-facing technologies this year, now under the ResortSuite GuestEX suite. These include ResortSuite Web, with a beautifully updated UI, ResortSuite Mobile, which launched June 2017 with a brand new UI and booking functionality for spa services, classes, lessons, tee times and more, ResortSuite
Connect,
a
fully
integrated e-marketing platform, and our new, exciting integration with ResDiary for online dining reservations. Our customers are our best brand ignition at the ISPA Conference and we are excited to once again host a Supplier Showcase to How has being a member of ISPA impacted your company? Being a member of ISPA continues to be one of the best decisions our company has ever made. The support of the ISPA team and community of members is beyond anything I would have imagined. We are so grateful to be a part of such a positive, driven and innovative group of people, properties and companies. We have met many of our valued customers through ISPA and look forward to connecting with them in person at least once a year at Conference. We also look forward to meeting new people in our industry at every ISPA event. — Frank Pitsikalis, CEO
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discuss new features and latest developments. How does your brand IGNITE the future of the spa industry? The future of the spa industry lies with the guest experience and understanding the evolution of guests’ expectations. The next generation of spa-goers, the Millennials, expect ease of booking their spa experience through their smartphones anytime, anywhere. ResortSuite continues to develop the technical tools needed for spas to continue to wow their guests and make booking simple. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? The emergence of the ResortSuite GuestEX suite solidifies the company’s commitment to the guest experience. What is important to our customers is important to us, and we consistently strive to lead the industry in technical innovations that both reflect the image our customers want to portray and the lifestyle of their guests.
Platinum Sponsor 2017 ISPA CONFERENCE & EXPO
Sanitas Skincare Name Badge and Room Drop Sponsor sanitas-skincare.com
n
n
Booth Number 407
1.303.449.1875
What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? This year we are excited to unveil a new booth as well as a brand-new website How has being a member of ISPA impacted your company? In numerous ways! ISPA membership is an invaluable tool when it comes to keeping current with trends, legislation and education in our constantly evolving industry. We are opening our first Sanitas concept spa right outside of Nashville this fall and the information and education available from ISPA has enabled a lot of our investment dollars to be spent elsewhere. Being a sponsor and participant of the annual Conference and media events also allows us to network and build long term relationships and partnerships with industry leaders and decision makers. – Lisa Crary, CEO
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featuring an interactive professionals-only channel with robust educational content and shopping cart functionality for our accounts. We will also be launching two new products. How does your brand IGNITE the future of the spa industry? With more and more consumers demanding skincare tailored specifically for them, the ability to customize treatments and wellness programs is becoming increasingly important. At our Boulder R+D lab we’re in the process of developing simple, customizable treatments, wellness programs and personalized homecare products to allow our partners to remain competitive. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? Our Topical C perfectly exemplifies our company because it is 100 percent biogenic. It was the first product in the line and contains no fillers whatsoever. Plus, in addition to moisturizing and brightening the skin, it can even help heal burns and cuts.
Platinum Sponsor 2017 ISPA CONFERENCE & EXPO
Technogym Second Stage and Energy Break Sponsor technogym.com
n
n
Booth Number 301
1.800.804.0952
What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? How has being a member of ISPA impacted your company? At Technogym, we’ve been striving to make people all around the world happier and healthier for over 30 years. Our solutions and offerings continue to evolve with user feedback from the most gifted professionals in the spa industry. Technogym and ISPA are leading the way in promoting and enhancing the wellness lifestyle. Being able to access some of the brightest minds at the crossroads of social fitness, wellness and technology in the spa industry helps Technogym move towards our goal of making a wellness lifestyle available and attainable for everyone at any time. – Nerio Allesandri, Founder and CEO of Technogym
Staying at the forefront of innovation in the industry, Technogym will be introducing a line of products that will join the SKILLMILL, which made a huge impact at the 2016 ISPA Expo. The SKILL LINE will certainly ignite the Technogym space in 2017, featuring the new SKILLROW, anaerobic
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first
rowing
power,
aerobic
capacity and neuromuscular abilities in a single solution and the SKILLRUN, which, among its many technological advancements, includes both a sled push and parachute simulation as well as advanced biofeedback such as propulsion time, running power, over stride and cadence. How does your brand IGNITE the future of the spa industry? Different from any other operator in the market, we offer a Total Wellness Solution that includes not only state-of-the-art equipment, but also unique digital contents (cloud, apps and interfaces). Our solutions offer some of the most advanced features available on the market today, which guarantee a fully personalized experience. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? SKILLROW is the first fully connected indoor rowing equipment that trains both cardio and power at the athlete’s level, thanks to its sport-specific design, exclusive technology and performance-oriented workouts. In line with Technogym’s state-ofthe-art equipment and unique digital contents, the SKILLROW APP, allows users to enjoy a more motivating digital experience.
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the
machine capable of improving
Platinum Sponsor 2017 ISPA CONFERENCE & EXPO
Zenoti Technology Center and WiFi Sponsor zenoti.com
n
n
Booth Number 607
1.877.481.7634
What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? We’re
How has being a member of ISPA impacted your company? ISPA has been such a great community for us. Our experience year over year has been that ISPA members represent some of the most professional and passionate folks in the industry. We’ve met some of our largest customers at the ISPA Conference & Expo, and we also love being able to meet face to face with so many of our existing customers as well. – Saritha Katikaneni, Co-Founder and VP Marketing
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incredibly excited to be launching a few new products this year. First, is our new Analytics solution. Because it’s part of the core Zenoti platform, our clients are able to use Analytics for out-of-the box KPI dashboards, and can very easily build complex analytics on the fly. The key is that the data is incredibly rich, accurate and reliable. We’re also launching a mobile solution like nothing we’ve seen in the industry to date. This new solution eliminates the front desk, changes the role of receptionists and, we believe, supports a newer, more modern guest experience. How does your brand IGNITE the future of the spa industry? We’re seeing rapid changes
that are defining the spa of the future. For example, we’re seeing spa guests expect increasingly effortless experiences and heightened personal touches. Technology can support these demands in ways that weren’t possible just a few years ago. In response, we’re incorporating machine learning across the guest experience to meet these new demands. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? This year at ISPA, we’re excited to be showcasing our new mobile solutions. If you’d
like to create a more effortless and more personal experience for guests and automate the operational burden on staff, we’ve got a solution that will wow you.
Gold Sponsors 2017 ISPA CONFERENCE & EXPO
Book4Time Mobile App Sponsor BOOTH NUMBER: 413
book4time.com n 1.905.752.2588
What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? Book4Time continues to focus on innovation and customer success. We are there, every step of the way, from a spa-goers first visit through to a returning customer. We continue to support and oversee the world’s best spa directors with the industries best spa software and impeccable customer service. How does your brand IGNITE the future of the spa industry? Inspiration and innovation is key to a winning game. We are already solving some of tomorrow’s problems that spa’s have yet to discover. It is with such tenacity and forward thinking that’s made Book4Time a leader in managing the best spas around the world. Book4Time also values its customers and customer service is at the center of what we do. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? Book4Time’s new mobile booking app provides the best mobile booking experience any spa management software currently offers. It’s the design is centered around an exceptional customer journey, and it’s also very stylish and easy to use, offering functionalities that were not previously available whilst on the go.
FREE DOWNLOAD The self-booking spa. An online booking whitepaper. All-in-one spa software to run your entire business. Discover the bene ts for your business.
Spa Software that just works. Cloud-based spa management solutions to help you grow your business and delight customers everyday. 905-752-2588 | sales@book4time.com | book4time.com
ELEMIS RELAXATION AREA ROOM: TRADEWINDS C
elemis.com n 1.646.502.1530
What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? We’ll be offering three of our most popular, clinically proven skin and body treatments for spa directors to try for themselves so they can experience ELEMIS’ results. We’ll also be showcasing some of our business support and educational offerings for success, which includes our Global Information Center, which gives you access to marketing assets. Our brand team keeps the center updated with all the latest material so it’s like having your own personal marketing manager. How does your brand IGNITE the future of the spa industry? As a global omnichannel brand we have a unique perspective and understanding of the consumer: where and how they shop and what products and treatments they seek. First and foremost, ELEMIS wants to support and help sustain the professional spa industry by sharing this critical knowledge so the spa concept can adapt, evolve and ultimately stay relevant in a rapidly changing consumer landscape. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? Superfood. What is good for your body is also good for the skin, and this nutritional oil is packed with a powerful blend of highly concentrated plant-based superfoods and rich in antioxidants that plump and soothe the skin to give you a glowing, radiant complexion.
Gold Sponsors 2017 ISPA CONFERENCE & EXPO
jane iredale Green Room and Conference Journal Sponsor BOOTH NUMBER: 501
janeiredale.com n 1.800.762.1132
What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? We are announcing our new full range of nutritional supplements, which target skin health and further support our partners’ quest to help their clients achieve healthy skin. They are research-backed and use ethically sourced ingredients that perform at the very core of the skin—where topical creams can’t reach—leaving skin clearer, brighter, smoother and more youthful looking. At jane iredale, we believe that healthy skin is the ultimate foundation. How does your brand IGNITE the future of the spa industry? For nearly 25 years, our mission has been to find ways to provide consumers with healthy products they can trust, but are simple to use, effective and beautiful. We continue to innovate with new products, the most recent of which is our skincare supplements range. We are learning from our customer every day and know that wellness inside and out is what she is seeking. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? The Skincare Supplements—one simple idea really can transform skin. Skin problems like acne and premature aging reflect an internal imbalance, so targeting the skin from within is the most effective way to make change. We’ve cut through the hype to create beauty supplements of exceptional quality and efficacy.
Jurlique RELAXATION AREA ROOM: CORAL BC
jurlique.com n 1.800.854.1110
What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? We are very excited to announce the launch of our new facial treatments and professional formulations this fall! ISPA attendees who join us in the Relaxation Area will be able to experience our signature Revitalizing Antioxidant Facial, which features the new 3-step Vitamin C illumination treatment for brighter, glowing skin. How does your brand IGNITE the future of the spa industry? The Jurlique philosophy is about revealing the skin’s natural radiance. This was our founders’ vision over 30 years ago when they created our efficacious line of holistic, natural skin care, which was a revolutionary concept within the spa industry at that time. Now, natural alternatives that stand up to synthetics are a current and future trend for our industry. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? The Herbal Recovery Advanced Serum is a concentrated treatment and the star product in our Herbal Recovery range, which features powerful botanicals to protect against environmental aggressors and restore skin radiance.
Gold Sponsors 2017 ISPA CONFERENCE & EXPO
Luzern Laboratories Room Drop Sponsor RELAXATION AREA ROOM: TRADEWINDS D
luzernlabs.com n 1.888.591.7800
What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? This year on the main show floor, Luzern will be featuring an interactive Bio-Suisse Serum Bar to allow attendees to be more “hands on” with our nine signature Serum Absolut serums. In addition, we are introducing our newest facial in the Relaxation Area. The AlpPure™ Serum Layering Facial layers multiple clean|cold formulated™ serums on the skin for an instantly effective, and uniquely customized spa experience. How does your brand IGNITE the future of the spa industry? This is a very exciting year with the expansion of Luzern’s La Defense line of environmental protection products. Numerous studies now show that UV rays are only one part of daily damaging environmental exposure. Air pollution and blue light from devices can also negatively affect skin health over time. La Defense Urban Protect addresses all three aggressors with a comprehensive five-product collection that provides a truly customized solution for clients living in modern urban environments. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? Firming Collagen Booster Serum represents Luzern’s dedication to building a lifetime of healthy skin by combining ultra-clean formulas with the most effective cutting-edge ingredients available. Firming Collagen Booster Serum is clean|cold formulated™ and utilizes Swiss stem cells, peptides, and niacinamide to promote collagen production, while instantly firming and building stronger skin every day.
CLEAN
COLD
The results you want without the toxins and additives you don’t.
luzernlabs.com For sales & inquiries: 888.591.7800
Luzern is a proud sponsor:
Visit Luzern at BOOTH #813 at this year’s ISPA Conference
SpaRitual RELAXATION AREA ROOM: TROPICS B
sparitual.com n 1.877.sparitual
What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? This year we are busy slowing down! We’re meeting with our clients in the Relaxation Area for a talk over tea. Conversations will focus on the new product innovations and treatments we are introducing at this year’s Conference in addition to how we can further our commitment to their spa business. We also will continue our conversation on Slow Beauty and the importance of selfcare. How does your brand IGNITE the future of the spa industry? At SpaRitual we know that we can’t be successful without the support of our clients. That’s why we continue our investment in personalized service and our commitment to education. We will be introducing the SPARITUAL BODYCARE PRO Program at this year’s Conference. SpaRitual is committed to the overall health and wellness of the practitioner, therapist and guest through our approach and application of proper body mechanics and techniques. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? Our new Earl Grey Vegan Body Collection is packed with certified organic, nature-derived antioxidant ingredients and includes a new Oil Salve, Body Soufflé, Teatox Sugar Scrub, a professional-only Body Masque and a limited edition Earl Grey Nourishing Vegan Color. This stunning color is a deep grey/green and contains Advanced Oxygen Technology with Red Tea and Seaweed Extract.
Gold Sponsors 2017 ISPA CONFERENCE & EXPO
Urbana Powered by Sobel Westex Farewell Party Sponsor BOOTH NUMBER: 537
urbanaspa.com n 1.702.836.2349
What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? Urbana, a leader in the Spa Industry, for the first time is displaying in a 20x30 Booth at the 2017 ISPA Conference & Expo. Not only will we have new products to display, but our professional models will also be on hand to show and inform all attendees the latest from Urbana.. How does your brand IGNITE the future of the spa industry? We are leaders and not followers! We have a CEO, Walter Pelaez who is a visionary and is constantly Improving our company and how we interact with our customers. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? Our entire line of products will be on display by our models to show spa professionals the look, feel and unique attributes of Urbana Powered by Sobel Westex products.
Silver Sponsors 2017 ISPA CONFERENCE & EXPO
COOLA Daily Pulse and Room Drop Sponsor BOOTH NUMBER: 718
coolasuncare.com n 1.760.940.2125
What are you doing to ignite your brand at the 2017 ISPA Conference & Expo? COOLA continues to pave the path of healthy suncare. We are excited to continue our investment into product development and charitable causes with our introduction of the first Ecocert Cosmos Organic Sunless Tan Collection and our commitment to a US$100,000 donation to the Ocean Conservancy to thwart climate change. How does your brand ignite the future of the spa industry? COOLA’s mission has always been to create the healthiest suncare that people love to wear! Being the leaders of organic suncare within the Industry and now bringing the first entirely Ecocert COSMOS Organic Sunless Tanners to market in the United States, allows COOLA to continue pushing the boundaries of both innovation and creativity, while remaining true to health and wellness rooted at its core. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? The Ecocert Cosmos Certified Organic Sunless Tan Collection is an organic revolution for the industry, and an organic evolution for us. Finally, a healthy and youthful-looking tan is yours without exposure to harmful UV rays.
LaFlore Professional Development Sessions Sponsor BOOTH NUMBER: 836
laflore.com n 1.941.587.3593
What are you doing to ignite your brand at the 2017 ISPA Conference & Expo? Dakota Biotech, a women-led biotech company focused on the skin’s microbiome, has harnessed the power of probiotics to create a new skincare line, LaFlore. LaFlore’s proprietary Probiotic Technology uses only active biomolecules at clinical strengths and a combination of 14 probiotics to bring skin back to a harmonious state as well as visibly renewed, hydrated, and with improved elasticity and tone. How does your brand ignite the future of the spa industry? Dakota Biotech is a skin care company focused on the skin’s microbiome. Using advanced science and the latest in biotechnologies, they are committed to harnessing the power of nature to create skin care products that are naturally healthy, earth-friendly and inspire beautiful results. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? LaFlore Probiotic Serum Concentrate brings back balance to skin and allows it to rest and heal while increasing cell communication, calming inflammation and boosting the immune system.
Éminence Organics Daily Pulse Sponsor BOOTH NUMBER: 601
eminenceorganics.com n 1.888.747.6342
What are you doing to ignite your brand at the 2017 ISPA Conference & Expo? By visiting the Eminence Organics booth, ISPA attendees can enter to win the trip-of-a-lifetime: an allexpense paid trip for two to Budapest, Hungary to visit to the Eminence Certified Organic Farm. The four-day, three-night trip includes roundtrip airfare, luxury accommodations, US$500 spending money, and guided tours of famous Hungarian spas, Budapest and the Eminence Certified Organic Farm. How does your brand ignite the future of the spa industry? In September 2016, Eminence Organics became a Certified B Corporation, verified as a business that meets the highest standards of transparency, social and environmental performance, with a commitment to use business as a force for good. As the spa industry is dedicated to bettering people’s lives, we hope more businesses will become Certified B Corps, taking our collective mission one step further to better the world. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? Our award-winning Facial Recovery Oil is loved by estheticians, celebrities, make-up artists and spa guests of all ages and genders. Certified by Demeter International, this product holds the highest Biodynamic and organic certifications. August 2017
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Silver Sponsors 2017 ISPA CONFERENCE & EXPO
FarmHouse Fresh Restroom Amenities Sponsor BOOTH NUMBER: 701
farmhousefreshgoods.com n 1.888.773.9626
What are you doing to ignite your brand at the 2017 ISPA Conference & Expo? From pristine greens grown on our farm to gourmet, free-range goats milk, Kentucky-grown hemp, and raw unfiltered honey sweetened by Texas flowers, FarmHouse Fresh is debuting a smorgasbord of new products with fresh, local ingredients to enhance the wellbeing of spa-goers. How does your brand ignite the future of the spa industry? We’re delivering the freshest, locally grown and extracted U.S. farm harvests to spa treatment tables, so guests can experience true farm-to-treatment spa menus. From root to jar, our epicurean approach provides delicious spa experiences that can be savored for years to come. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? Soak in good health! Skin finds its balance with Will Dew Organic Probiotic Milk Balancing Mask. This certified organic mask combines powerful healthy prebiotic and probiotic bacteria to calm inflammation and redness, while giving skin a beautiful, healthy glow.
Hutchinson Consulting Personal Brand Center Sponsor Hutchinson.com n 1.877.909.5274
What are you doing to ignite your brand at the 2017 ISPA Conference & Expo? Hutchinson Consulting is in a period of expansion and growth entering into 2018. With our established foothold in hospitality and spa recruiting, this year Hutchinson Consulting added wellness position titles and candidates to our database of more than 20,000 of the spa industry’s top performers. Our team of executive recruiters is available for direct private client meetings during ISPA Conference & Expo in the Personal Brand Center located in the North Convention Center foyer between the Professional Development Sessions and General Sessions. How does your brand ignite the future of the spa industry? Hutchinson Consulting has assisted in building leading teams for outstanding hotel properties and spa brands for more than two decades. This year, we helped build leading executive teams for several high profile newcomers into our industry space. Offering a complete candidate profile including resume, narrative, and references to potential employers, we work hand in hand to assure a solid fit for both candidate and company. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? In addition to building out our wellness position candidate database, Hutchinson Consulting has expanded to international positions, resume writing referrals, job placement coaching and more!
Makeup Factory Make Up/Touch Up Station Sponsor makeupfactoryus.com n 1.646.320.5017
What are you doing to ignite your brand at the 2017 ISPA Conference & Expo? This high-end quality, global, affordable makeup brand is dermatologically approved and suitable for sensitive skin. Make Up Factory innovative products have the highest possible standards of quality, are long wearing, waterproof, and not pore clogging with expiration timelines, which makes it good for your skin makeup. How does your brand ignite the future of the spa industry? We lead internally with positivity and happiness with our partnerships. We focus on embracing the evolution and innovation of makeup to inspire and celebrate all women and their needs. The BAM Brands USA goal is “Beauty-Artistry-Makeup” which marries well with the look good and feel great, concepts of spas, salons, resorts and cosmetic beauty boutiques. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? We are excited to launch in the U.S. the International Eye Palettes with, Lindsay Ebbin, celebrity makeup artist and co-founder and president of BAM Brands USA. These stunning palettes will resonate with everyone and become a collector’s item due to its exceptional quality, packaging, and unique aesthetic design.
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There’s a spark in you you’ve just got to IGNITE
“
the light and let it Shine.
”
— katy perry
NuFace Morning Coffee Sponsor BOOTH NUMBER: 807
mynuface.com n 1.888.360.9171
What are you doing to ignite your brand at the 2017 ISPA Conference & Expo? At the 2017 ISPA Conference, spa owners and managers can experience the lifting power of NuFACE first hand and hear about the release of new products in 2018. NuFACE continues to innovate and transform the way clients approach skincare by delivering clinically proven, non-invasive devices for ideal skin health. How does your brand ignite the future of the spa industry? At NuFACE our mission is to be the global leader in microcurrent beauty technology by constantly developing innovative antiaging devices that are FDA cleared, clinically tested and used by women around the world to look and feel more beautiful. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? Our newest product is being shared exclusively with ISPA clients to showcase the first FDA-cleared, clinically tested, at-home microcurrent device to help improve of the appearance of dimpled, uneven skin.
RevitaLash Cosmetics Dessert Cart and Room Drop Sponsor BOOTH NUMBER: 737
revitalash.com n 1.877.909.5274
What are you doing to ignite your brand at the 2017 ISPA Conference & Expo? We will be sweetening up everyone’s time at ISPA Conference this year! Don’t miss the RevitaLash® Cosmetics cookie cart and sweets table and high value raffles, including the Large Merchandiser Display worth US$1650 and ReGenesis® Haircare basket worth US$900. Look for a special room drop of best-selling RevitaLash Cosmetic products as well. Our sales representatives will be on hand at the booth to answer questions and provide samples How does your brand ignite the future of the spa industry? Integrity, trust, safety and compliance are pillars of the RevitaLash Cosmetics brand. As an Ophthalmologist-developed line of products, we bring the best to market with responsible business practices and innovative technology. We help ignite the industry with our high level of innovation, bringing the best in eye beautification to the spa professional today and in the years to come. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? Developed by an Ophthalmologist, RevitaLash® Advanced is a breakthrough, category-leading eyelash conditioner. Featuring proprietary Bio-Peptin Complex® and natural botanicals, the advanced formula protects against breakage and brittleness, while it improves flexibility, moisture, and shine for more dramatic-looking eyelashes.
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Silver Sponsors 2017 ISPA CONFERENCE & EXPO
Sothys Daily Attendee Email BOOTH NUMBER: 419
Sothys-usa.com n 1.305.594.4222
What are you doing to ignite your brand at the 2017 ISPA Conference & Expo? Sothys will be introducing its latest Youth Program featuring an ultra-effective intensive treatment and high performance personal care products to extend the youth of the skin. Saffron-sophora-peptides tri-complex derived from Sothys Advanced research gives an emphasis on the value of nature, a key element in the brand’s DNA. How does your brand ignite the future of the spa industry? The Sothys name is synonymous with excellence and prestige in spas and beauty institutes worldwide. For over 70 years, the brand has remained committed to its passion for sharing its global beauty concept with its strong commitment to research and innovation. Today, the brand is recognized for its cutting-edge beauty treatments, drawing inspiration from nature where botanicals are the foundation of each and every formula. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? Sothys new Firming Youth Cream visibly smooths wrinkles and limits the visible signs of skin slackening. The face appears lifted and its youth looks revived. Part of Sothys newest cosmetic prescription in the Youth Program.
SpaSoft / Springer-Miller Systems Professional Development Sessions Sponsor BOOTH NUMBER: 631
spasoft.com n 1.905.752.1800
What are you doing to ignite your brand at the 2017 ISPA Conference & Expo? We are sparking up our careers and our connections in the spa industry by sponsoring the Professional Development Sessions. We believe that the pursuit of learning and career growth is paramount to creating a healthy and vibrant spa industry. Professional development combined with our comprehensive spa management software enable great success for both business and spa professionals. How does your brand ignite the future of the spa industry? We’re helping spas ignite the revenue generating potential of their spa with technology. SpaSoft Online Booking offers unbelievable ROI, driving 15 percent or more of incoming reservations. The visibility into operations with Business Intelligence and Enterprise gives spas a clear vision for decision-making. SpaSoft offers mobility and flexibility to light up guest service at all levels. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? Sixty-five percent of Forbes Five-Star spas use SpaSoft and enjoy the continual enhancements. SpaSoft Business Intelligence real-time dashboards give spas amazing insight into the business— detailed and big picture.
“IGNITE Your Passion and
Find Your Calling.
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”
S N A P S H O T S U RV E Y
M
ay’s Snapshot Survey was all things retail, a perfect tie-in to the approaching 2017 ISPA Conference & Expo. Product categories that have trended upward in the first half of 2017, with spas noting an increase in sales, were apparel (36 percent), bath and body products (50
percent), jewelry (39 percent), makeup (30 percent) and skin care (66 percent). Be on the lookout for more of these kinds of products at #ISPA2017! ALL SPAS
Respondents were asked to identify which of the following best describes their change in retail sales, if any, for the following product categories for the first half of 2017 compared to the same period in 2016.
DAY SPAS RESORT/HOTEL SPAS
APPAREL
BATH & BODY PRODUCTS
CANDLES & SCENTS
MAKEUP PRODUCTS
INCREASED
DECREASED
TO SEE the rest of the results of this survey, visit pulse.experienceispa.com. ISPA SNAPSHOT SURVEYS are administered monthly to ISPA members. They consider the state of the spa industry and its trends while helping to identify needs for spa professionals. As always, ISPA Snapshot Surveys will hit members’ inboxes the third Friday of each month. Be sure to look out for the next one!
NO CHANGE
DO NOT OFFER
Looking for more ISPA Snapshot Survey research? The ISPA Academy houses reports from the last two years. August 2017
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ISPA Welcomes New Members to the ISPA Community SPAS Sirius Day Spa Montage Hotels & Resorts Salish Lodge & Spa Life Time The Woodhouse Day Spa New Orleans mySpa The Madison Club Marmara Park Avenue The Spa at The Old Mill Vitality Med Spa and Plastic Surgery Center Keldara Salon and Spa Gleneagles Country Club
STUDENTS Daynelle Carlin
RESOURCE PARTNERS Hint, Inc AMusinGlass ShiroBliss LLC O-4LIFE, Inc. Reyn Spooner Signpost Omnia LLC That’So Sun Makeup Coco La Vie Home & Apothecary Rock On Minerals and Designs Bioline SRL EDITOR’S NOTE: This includes new members from June 6, – July 6, 2017. You can access the online membership directory at experienceispa.com.
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GET TO KNOW THE ISPA STAFF!
On this page, the team shares their tips for working smart, being healthy and living the spa life. This month we asked:
Lynne McNees • President What are you most looking lynne.mcnees@ispastaff.com • 1.859.226.4260 forward to about this year’s ISPA Conference Crystal Ducker • Vice President of Research & Communications & Expo? crystal.ducker@ispastaff.com • 1.859.226.4427
ISPA STAFF
Jennifer Duckworth • Senior Director of Events jennifer.duckworth@ispastaff.com • 1.859.226.4254
PROUDLY SERVING ISPA AND THE ISPA FOUNDATION
Ashley Alt • Content Specialist ashley.alt@ispastaff.com • 1.859.226.4354
VISION To be the leader in promoting and enhancing the well-being of the spa industry and the people it serves.
MISSION ISPA advances the spa industry
Megan Browning • Events Marketing Manager megan.browning@ispastaff.com • 1.859.219.3549 Eric Callaghan • Digital Marketing Coordinator eric.callaghan@ispastaff.com • 1.859.963.1877 Tara Finn • Sales Manager tara.finn@ispastaff.com • 1.859.226.4372 Kelly Heitz • Editor kelly.heitz@ispastaff.com • 1.859.359.8010
by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the
Allison Martin • Membership Manager allison.martin@ispastaff.com • 1.859.226.4334
authoritative voice Cala Meikle • Project Coordinator cala.meikle@ispastaff.com • 1.888.651.4772
to foster professionalism
Wendy Payne • Member Experience Specialist wendy.payne@ispastaff.com • 1.859.219.3512
and growth.
Jessica Pfister • Fulfillment Coordinator jessica.pfister@ispastaff.com • 1.859.687.7014 Autumn Phelps • Trade Show Manager autumn.phelps@ispastaff.com • 1.859.226.4207 I always look forward to seeing the members and watching the amazing transformation from blank space to wonder. I am most looking forward to connecting with our members in-person! Digital connections are great, but there’s no replacement for face-to-face time.
Amber Phillips • Events Manager amber.phillips@ispastaff.com • 1.859.226.4420 Eileen Pitts • Public Relations Manager Eileen.pitts@ispastaff.com • 1.859.425.5072
As the new kid, I’m looking forward to seeing what the ISPA Conference & Expo is all about and meeting people in the industry. As a sports fan, I’m looking forward to hearing Peyton Manning speak!
Ashley Roberts • Project Coordinator ashley.roberts@ispastaff.com • 1.859.219.3621 Tara Salah Eldin • Project Coordinator tara.salaheldin@ispastaff.com • 1.859.219.3615 Samantha Smith • Project Manager samantha.smith@ispastaff.com • 1.859.219.3619
2017 ispa conference & Expo October 16-18 Mandalay bay las vegas,nv
register today at attendispa.com August 2017
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AD INDEX ISPA would like to thank the following Pulse advertisers for their support of the association:
63
[ comfort zone ] north America 1.212.924.2454 comfortzoneit.com
IBC
Biotone Professional Massage and Spa Products 1.800.445.6457 biotone.com
21
Blinc, Inc. 1.877.454.7763 blincinc.com
76
Book4Time, Inc. 1.905.752.2588 book4time.com
27
Candle Warmers 1.801.771.9650 airome.com
39
Celluma by BioPhotas 1.714.838.1956 biophotas.com
47
COOLA Suncare 1.888.682.6652 coolasuncare.com
45
DAFNI Hair Products 1.973.560.5373 dafnihairus.com
47
LaFlore 1.941.587.3593 laflore.com
77
Elemis 1.866.643.0856 elemis.com
IFC, 1 48
Éminence Organic Skin Care 1.888.747.6342 eminenceorganics.com
37
Envy Medical 1.818.874.2700 dermalinfusion.com
5
ESPA International (US) Ltd. 1.786.350.1192 us.espaskincare.com
7
EuroSpa Aromatics 1.800.395.6478 eurospaaromatics.com
INSERT, FarmHouse Fresh 54 1.888.773.9626 farmhousefreshgoods.com
19
Hutchinson Consulting 1.707.935.9760 hutchinsonconsulting.com
25
Noel Asmar Group, Inc. 1.604.534.9667 noelasmaruniforms.com
8, 9
HydraFacial MD – Edge Systems LLC 1.800.603.4996 edgeforlife.com
54
NuFACE 1.760.734.4545 mynuface.com
15
67
HydroPeptide 1.800.932.9873 hydropeptide.com
Performance Health/Bon Vital’ 1.800.253.6466 bonvital.com
17
53
ISUN Skincare 1.970.626.3181 ISUNskincare.com
Phytomer Group Brands 1.800.227.8051 phytomerusa.com
3, 69
BC, 78
jane iredale 1.844.350.1610 janeiredale.com
ResortSuite 1.866.477.8483 resortsuite.com
29
79
Jurlique 1.800.854.1110 jurlique.com
RevitaLash 1.877.909.5274 revitalash.com
71
51
KDW Apparel 1.323.528.9644 kdwapparel.com
Sanitas Skincare 1.888.855.8425 sanitas-skincare.com
43
13
Living Earth Crafts 1.800.358.8292 livingearthcrafts.com
Sorella Apothecary 1.775.315.6218 sorellaapothecary.com
19
80
Luzern Laboratories 1.888.591.7800 luzernlabs.com
SpaSoft 1.802.253.7377 spasoft.com
81
49
Make Up Factory 1.646.320.5017 makeupfactoryus.com
SpaRitual 1.877.772.7488 (193) sparitual.com
49
35
Makes Scents Natural Spa Line 1.717.824.3094 makesscentsspaline.com
Sothys USA Inc. 1.800.325.0503 sothys-usa.com
73
61
Moroccanoil Inc. 1.514.448.8967 moroccanoil.com
Technogym 1.206.623.1488 technogym.com
23
11
Naked Princess 1.310.271.1199 nakedprincess.com
The Cottage Greenhouse – from Margot Elena 1.303.730.3133 margotelena.com
55
Naturopathica 1.800.669.7618 naturopathica.com
82
Urbana Powered by Sobel Westex 1.702.524.6647 urbanaspa.com
75
Zenoti 1.877.481.7634 zenoti.com
Bold indicates year-round Pulse advertisers and/or 2017 ISPA Conference & Expo sponsors.
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PEOPLE OF ISPA Our ISPA community is full of interesting characters and inspiring stories. Visit PeopleofISPA.com to learn more about these incredible individuals.
MEET
Years in the spa industry: 15 Favorite spa treatment: Reflexology Three words to describe himself: 1. Positive 2. Perseverant 3. Fun
Alejandro Ortiz Executive Spa Director The St. Regis Punta Mita Mexico
FUN FACT He used to work as an entertainer in all-inclusive resorts when he was young.
Well & Good
WORLD TRAVELER Ortiz has been to every continent except Antarctica.
Ortiz is the Global Wellness Day ambassador for Mexico and is a member of the Regional Wellness & Tourism Council’s Board. “As the Global Wellness Day ambassador for Mexico, I have the mission to spread the message of wellness and to build the public awareness to live every day like Global Wellness Day.”
“Today I will do what others wont so tomorrow I can do what others can’t.”
Netflix and…
— JERRY RICE
Guilty Pleasure
Ortiz loves That 70s Show reruns
Chocolate
An Open Book Ortiz’ favorite thing to do in his spare time is read and his favoite book of all time is What About the Big Stuff? by Richard Carlson
Now Playing “Be Your Sound” by Cosmic Gate & Emma Hewitt is currently on his playlist.
Want to share your story? Visit peopleofispa.com and click “Share your story.” We can’t wait to hear from you!
SOCIAL CONNECTIONS @stregispuntamita
alejandro-ortiz-carbajal-0858bb26
stregispuntamita
stregispuntamita.com
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CONNECT WITH ME ON FACEBOOK! Lynne Walker McNees
“
What will we
IGNITE at this year’s
ISPA Conference & Expo?
”
It seems the ISPA Conference & Expo has become a catalyst for giving back. I’m constantly overwhelmed by the stories that have come from Conferences past about ISPA members coming together to give back. Take our partnership with the FEED initiative. With every single bag handed out at Conference, 10 school meals will be donated to children around the world. That’s over 16,000 meals! Proof, that when you bring us all together, we can accomplish incredible things. Thanks ResortSuite! There’s also last year’s Stand Up 2 Cancer campaign, the outpouring of support for charity: water, and I can’t help but give props to Michael Tompkins’ St.ART initiative, a transformative art festival in St. Louis, Missouri, that will take place next month. The idea and passion for the project was sparked at Conference and brought ISPA members from all over together to change the socio-economic conversation in one midwestern city. And it’s just the beginning... The kind of impact we can have on the world is astounding! What will we IGNITE at this year’s ISPA Conference & Expo? How will our
we are over the moon about our tech upgrade! See page 14 for more details.
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passions come together to change the world? I can’t wait to find out.
—LYNNE McNEES, ISPA PRESIDENT