Dialect Presntation

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tel: 0113 555 6666 web: www.dialectdesign.co.uk email: enquiries@dialectdesign.co.uk

We are an intimate branding agency that take your big ideas and translate them into a business success story.

Who We Are Roles: Creative Director/Designer – Chloe Wilkinson

Senior Designer – Sam Edwards

Accounts/Finance/Designer – Ben Harwood

Client Liaison/Designer – Emily Fairbank

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What We Do

Mission Statement: We are a dynamic design agency that specialise in branding and identity. By creating a platform for emerging talent we provide a unique solution to any creative problem.

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Where We Are

Situated in QU^2 Offices.

4 Person office w/broadband, landline.

Total annual cost: ÂŁ6,120 inc. gas, electricity and water.

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Marketing THE 4 P's

Ensuring the survival of our small firm

Price: Voucher code on mailshot 10% off Recommendation deals.

Our strengths will be: • Quick response time to customers • Efficient communication within the company • Resulting in good labour relations • Supplying a personal service.

Place: Mail shots sent to top 500 companies Voucher code on mailshot 10% off Local business journal

Which will hopefully result in: • A prevention to lacking ambition

Product: Branding and identity services as previously mentioned, looking to diversify after 2 years and using emerging talent within our company to create a unique selling point.

Promotion: Advertisements Mail shots

Objectives should always be SMART:

Specific Measurable Achievable Realistic Time Bound

Networking events

We hope to adopt a Kaizen approach through continuous improvement in all areas of our business, particularly our marketing sector – We hope to achieve this by analysing our competitors and deciding on clear objectives.

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Competitors • Engine room fuse 8 bml crea2ve BML Creative

The Engine Room

Fuse 8

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Competitors Analysed using SWOT

The Engine Room •

• • • •

Hudderfield, walking distance from train station and easily accessible by the M1 & M62 Small agency, a team of 6; 4 designers & 2 accountants Range of services; branding, photography and web design 14-20 years of Experience in the Industry.

Provide a ‘Gok Wan treatment’ to their clients business

BLM Creative

• North East Leeds, not as central and further away from M1 & M621 • Range of services; branding digital and printed media, website design • High quality and affordable design services • Free design quote • ‘Small but passionate’ agency

Fuse 8

Larger company; based in Leeds and London with more years of experience • Close and ‘continuous relationship with clients’ • Range of service; Branding, corporate brochures • Large Client list; Universal, Red Bull, NHS and Storm London.

•

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Promotion £3000 for promotion:

Mail shots to top 500 company list £380 + £308=£688

Press Ad in Leeds Life magazine (100,000 subscribers) £299 Twitter

Include key-words on site to place us first on google.

Guardian on Sunday – £405

Dialect Networking Event - £1500

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Finances

Establishing a charge rate for a working artists or designer - worksheet Name

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£ £

1

Annual income required

2

Additional employment related costs

£

Sub total brought forward

100,000

8748

Research costs Books and magazines

1000

materials for research travel for research

Employer's NIC

%

Other

Pension contribution Professional services 3

4

Total emplyment costs

100000

Overhead costs

Business insurance

Accountant

250

Legal advice

250

IP costs

100

Individual Costs of Living: Ben - £23,770 Sam - £23,445 Chloe – £25,955 Emily – £24,785

other

Professional and product liability Promotional costs Pulic liability insurance

Advertising

3000

Printed materials Premises costs

Public relations

Rent

5,760

Samples

Business Rates

Photography

Electricity

-

0

Design services

Gas

Web site

100

Repair

Signage

0

Security

shopfitting

0

Other

Branding

0

Telephone

Overhead Costs: £14,448

Equipment Land line costs

360

Car (business element)

Mobile phone

Computer

0

Computer periferals Postage

Camera

IT costs Software

2,608

0

Workshop equipment

1000

Tools

1000

+%11 profit margin

Studio equipment

Paper

Office furniture

0

Repair Ink cartridges

o

CDs

Finance costs 20

Sub Total 5

Loan repayments

8748

Available work days

Total overhead costs 6

Annual workdays

5 x

52

260

15448

Charge Rates

Labour only rate Total employment costs divided by total chargable days

Less

Bank Holidays

8

Annual Leave

15

Professional development Research

100000

£476.19

0

Overheads rate

2

Quoting & presentations

8

Unexpected events

2 sub total

Total overhead costs divided by total chargable days

15

Admin and accounts

50

210

15448

210 £73.56

Total Daily charge rate 210

£549.75

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Design Direction

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Foreseeable Problems • • • • • •

Sales Forecasting is unpredictable Problems with sales forecasting Social changes Technological changes Economic and political changes,.

Subject to error.

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The Future Competitions (award winning) Emerging designers platform - USP Expansion (premises) Anniversary event.

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