Ben Harwood - Aroma Whisky
OUGD 203
One brings a sweet honey and nutty
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aroma to the senses, incorporating just a hint of dark chocolate. Two brings an aromatic infusion
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of wild herbs, heather, honey and orchard fruits to the senses. Three brings a major influence of
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oak and vanilla with an underlying honey sweetness. Four brings a full aroma of wellbalanced oak to your senses with a hint of citrus orange. Five brings a perfect blend of honey
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Brief
The brief was to produce, package and promote a blended scotch whisky. Previous whisky packaging had stayed too traditional and needed a 21st century upgrade.
Audience
The target audience was the international female. Specifically fashionable women over 25 looking for a new, bespoke and sophisticated alcoholic beverage.
Resolution
to your senses with delicate notes of unripened pumpkin.
A range of whisky’s each with a unique aroma. Women tend to have an incredible, wonderful sense of nosing and tasting and they traditionally, in many studies, outscore men in their ability to identify aroma and flavor.