Initial Concept Boards,Google

Concept Create an imaginary packaging range to show the features of the following google products.

We aim to inform the mainstream web user, not sell the products to them.

There’s more to google than the common preconception...

-Less Spam -Secure -Large Email Storage -Built in Chat

-Page Rank -Instant Search -Google Doodle -Search Options e.g. Define: ...

Ben Harwood & Chris Van Nierkerk: YCN Collaboration

-More personal/private than facebook -Circles feature (target your message at certain people) -Up to 9 person video chat -Games!

-Built for speed!

-Clean, Simple and designed for ultimate efficiency -Security - the most secure browser ever invented. ever.

Proposal Packaging Range Proposal

Stop Motion

Ben Harwood & Chris Van Nierkerk: YCN Collaboration

Shop Mock-Ups

Telstra/Mobile Codes

Media & Distribution Print Based

Audience

We plan to make print based packag-

Mainstream web user that doesn’t

ing models adhering to all of the

necessarily use all of the product

guidelines set out within the google

google has to offer. The products

brief. We want to explore various

that they are using they are not

print finishes to effectively achieve

using to their full potential. This

googles tone of voice.

needs to be addressed.

Web-Based The audience will come into contact with this packaging online rather than actually in person. This needs to be considered throughout our design process. Everything that we do needs to be able to be translated into a digi-

Not really elderly people (maybe some, 1 or 2) Has to be child friendly Used often within businesses.

tal or online state.

Has to be clearly translated to any

Photography

culture.

We will take photo’s of our packaging and post them on the internet.

Ben Harwood & Chris Van Nierkerk: YCN Collaboration

Product

Initial Ideas Information regarding all of the google products and their main features will be listed on the outer pakaging. The products will comply with googles simple, clean-cut tone of voice

Considerations for an instruction manual and further information inside packaging itself. High Density Foam will be used to add authenticity and stability to the boxes.

Telstra Phone Cards will refer the scanner directly to the appropriate website.

For certain websites such as Gmail we will make the scan take them straight to setting up an account. Similar features will be added for appropriate products.

Ben Harwood & Chris Van Nierkerk: YCN Collaboration

Context

Ben Harwood & Chris Van Nierkerk: YCN Collaboration