OUGD301 Presentation Boards

BRIEF 1: YIN YANG A research based investigation of print with a focus on branding and identity. I am going to

design the identity for an exhibtion for a gallery featuring Graphic Design because it will allow me to improve my conceptual banding skills and practice my design for print.

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The product will be the logo and typeface design.

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The range will consist of a catalogue, exhibition panels, way-finding a press advertisement, a web presence and and admission ticket etc.

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The method of distribution will be

predominantly print with potential for an online

Ben Harwood/Level 06/OUGD 301/Presentation Boards

delivery.

BRIEF 2: CHANNEL X A skills based investigation of corporate

branding with a focus on specific audiences

and motion graphics. I am going to design the visual identity for a new television programme

because it will allow me to practice my moving image skills and practice my application of branding to specific audiences.

The product will be the name, identity and creative direction of the channel.

The range will be various indents, promotional sequences, logo design guidelines, billboards, bus stop ads, editorial, website, app, The method of distribution will be

predominantly digitally based with a few Ben Harwood/Level 06/OUGD 301/Presentation Boards

opportunities to explore print.

BRIEF 3: ORGANIC FAST FOOD A research based investigation of the retail

sector with a focus on identity and branding.

I am going to design the new identity for a company that will combine the integrity of organic food with the pace of a fast food

outlet because it will challenge me to brand and market a partnership that is otherwise

considered obscure and make it successful.

The product will be the name and logo of the restaurant.

The range will be the visual identity applied to way finding, food panels, table teasers,

menu’s/promotional material (like burger king in paddington.)

The method of distribution will be

predominantly print based but will enter the current climate running with lots of digital

Ben Harwood/Level 06/OUGD 301/Presentation Boards

menu’s, carrier bag, billboards, interactive

BRIEF 4: PROMOTE A PERSON A contextually based investigation of marketing

and branding with a focus on social media. I am

going to visually promote an unknown person or thing in the hope of making it the next internet

celebrity because it will allow me to broaden my understanding of marketing and how much of

an impact social media has on the successful promotion of something.

The product will be the person and his/her brand.

The range will be a visual identity, a logo, a

Facebook account, twitter account, posters, an app and ‘likes/followers.’

The method of distribution will be almost all digital but with some local printed material.

Ben Harwood/Level 06/OUGD 301/Presentation Boards

flyers, badges, rosettes, mailshots a website,