Self Evaluation

BEN HARWOOD OUGD 203 SELF EVALUATION

I

feel that one of the main skills that I have learnt through this module is time management. This is one of the first modules where i feel that i have been on track for crits. and deadlines throughout, and i feel that this has really improved my practice. Another skill i feel i have developed through this module is through the production of a publication, prior to this i had shy’d away from publications deeming them too complex and difficult so i feel that through doing this as part of this module i have developed this skill drastically.

I feel that i have applied this skill well into the module by producing a publication that is typographically considered and effectively delivers the message wanted.

A further skill i feel i have developed during this module is in regards to collaboration.

Working with Chris on a live brief was a really good experience and allowed me to realise the great array and high quality of work that can be produced when working with another person. I feel that we worked together really well and ended up with an informed and relevant resolution.

A strength that i can identify within my work is that there is a wide array of logo development. Previously i had designed a logo from the beginning and stuck with it for fear of changing it taking too long or ending up worse, but in this module i took on board the crit. feedback for my logo development in every instance and i feel that in turn this allowed me to end up with a better final resolution. I will capitalise on this strength by always continuing to develop my logo throughout a project and more importantly by taking crit. feedback on board rapidly and effectively.

A further strength that i can identify within my work is the range of deliverables produced.

I feel like i have considered every angle that the product could be developed into from simple identities all the way through to shop displays and point of sale. Not only has this allowed me to create a large body of work, i feel that it allows my work to seem more professional and ecologically valid.

A final strength that i can identify within my work is a continuous documentation and

evaluation of my work’s development. I feel that with this module, having blogged consistently and in a structured chronological order my design process makes much more sense and my final resolutions are stronger because of this. I will capitalise on this strength by doing my best to blog as frequently and consistently as i can in the future.

A weakness that i can identify in my work is that with the second brief there is a lack of actual printed material. Although mocking up creates a strong final image for presentations there is nothing like actually printing something out and looking at it/holding it.

However, I think that due to the submission being entirely digital and the fact that i could not actually create the print processes/fabric prints that i was proposing, mocking up was most relevant for this project and was the best way to show my intentions.

A further weakness is that my final bottle design was quite traditional and unexperimental, although i mocked up various different bottle designs it was very difficult to get any of these looking realistic and it would have been impossible to get the glass bottles i designed actually made, i feel like this may have prevented my resolutions from becoming as 21st century as planned but i feel as if the actual label and package designs do the 21st century plan justice.

One thing i will do differently next time will be to print out material and explore with the different print processes further, i expect to gain a better understanding of the print process through doing this and hopefully get some more informed resolutions.

Another thing i will do differently next time will be to have more crits among peers and those

that are not organised within the course, i feel like the crits really helped my design process in this module and that my products would not have suited my target audience as much if these crits had not existed. So, surely having more crits would continuously improve my work. I hope to gain a better final resolution through doing this.

A third thing i will do differently next is that i will be more consistent with regards to my design context blog. I feel that in relation to design practice it was a bit malnourished and could be improved upon, by blogging more on my design context blog i feel that i will learn more as a designer and will be able to take more inspiration from other designers which will in turn improve my practice.

A final thing that i will do differently next time will be to follow through with all of my intentions, i intended to create an event where women would try and test the different aroma’s of whisky but unfortunately due to time restrictions i was unable to complete this proposal in terms of design. I hope to gain from going through with my intentions by gaining a vaster range of deliverables which will overall improve my project.

Self grading in the following areas: 5=excellent, 4= very good, 3= good, 2= average, 1= poor Attendance = 3 Punctuality = 4 Motivation = 4 Commitment = 4 Quantity of work produced = 4 Quality of work produced = 4 Contribution to the group = 5