Bench vm booklet sport eng issuu

VISUAL MERCHANDISING winter 2013

MAINLINE SPORT

visual merchandising – An introduction Broadly speaking, „visual merchandising“ stands for everything which can be seen by the consumer in an merchandising context, supporting the sales of products. The purpose of visual merchandising is to highlight collections and enforce the image of a brand.

In the world of modern communication visual merchandising is a central component, especially in retail stores, where the competitors‘

offers and influences are present everywhere and top retailers just cannot afford to leave their customers on their own. Thus in the brand world, visual merchandising takes over the function of a compass. This VM Book is aimed at inspiring, guiding and supporting you in presenting your fall winter collection in the best possible way.

Visual Merchandising – how to use best!

The book shows you how to combine the colors of the season. Make sure to structure the hanging in color blocks in a symmetrical order. In other words, if the hanging begins with a blue jacket, it should also end with a blue jacket or an article with the identical color tone. Everything will look calmer and more spacious. Also make sure the color blocks within the hanging have the same width. For instance this would mean to present less jackets and more shirts, due to the differences in volume.

Whenever possible, begin your hanging with a jacket and continue in the thought of an outfit, which would be the combination of jacket/ shirt/pants.

With the season in progress, of course also product groups can be bundled individually.

all the best & a successful season, Klaus Kamenz

Bench Sport Winter 2013 As the mercury drops, the days get shorter, and thoughts turn to the mountains, Bench is proud to announce what the world has been waiting for: The Winter 2013 Sport Collection.

We’ve taken the legendary Bench streetwear style and added boardsports performance fabrics and detailing to create technical outerwear - with attitude.

To create a collection that works in the harsh, unforgiving mountain environment, our designers and testers scoured the globe in the hunt for the perfect blend of functional materials that stay true to the legendary Bench backcatalogue. We call it Bench Technical Streetwear.

Our snowboard and ski technical outerwear repels snow, ice, wind and rain but allows heat and moisture to wick away. Add in a range of layering and insulation choices and it’s the ultimate barrier. From watching the legendary Air and Style, to being in the moshpit at Snowbombing, to hiking a Zillertal backcountry powder stash, the Winter 2013 Bench Sport collection performs.

Two key themes influence the Winter 13 collection: Motorcycle Madness and Deep Space.

These contemporary ideas inform the colourways, names, styling and detailing on every piece.

Silhouettes include loose, relaxed, bomber and slim fit, with anatomically-correct cuts, flex and reach for riders and skiers who demand outerwear that won’t let them down in the backcountry or doing park laps.

BENCH SPORT | WINTER 2013 | MEN

BENCH SPORT | WINTER 2013 | MEN

BENCH SPORT | WINTER 2013 | WOMEN

BENCH SPORT | WINTER 2013 | WOMEN

BENCH SPORT | WINTER 2013 | WOMEN

BENCH SPORT | WINTER 2013 | MEN

BENCH SPORT | WINTER 2013 | MEN

BENCH SPORT | WINTER 2013 | WOMEN

BENCH SPORT | WINTER 2013 | WOMEN

BENCH SPORT | WINTER 2013 | WOMEN

BENCH SPORT | WINTER 2013 | MEN

BENCH SPORT | WINTER 2013 | MEN

BENCH SPORT | WINTER 2013 | WOMEN

BENCH SPORT | WINTER 2013 | WOMEN

Americana International Limited Tanzaro House Ardwick Green North Manchester M12 6 FZ www.bench.co.uk