How important is your marketing ROI to you?

When you think about marketing your thoughts may not always jump straight to email marketing but maybe they should.

By Teresa Carnall

(with a little help from

AI)

With an average return on investment of £38 for every £1 you spend, unlike social media with an ROI of £1.28 for every £1, it’s not to be sniffed at.

Here’s our mmunicMail top four list of things you should be doing to make sure that your ROI is as good as it gets.

1. Use Personalisation

When you address your subscribers by name, you make your email feel more personal and engaging. It’s also shown that you’ve got a 640% more chance of the recipient reading the email – so why wouldn’t you!?

2. Great Subject Lines

You’ve got about two seconds (or less) for someone to read your subject line and want to open your email.

That’s why it’s important to keep it short, clear, and even intriguing. A little curiosity goes a long way, but make sure it's relevant to the content inside.

One of our highest opened emails had the subject line ‘You really don’t want to open this’ True story.

3. Segment Your Audience

Not all subscribers are the same. Segment your list based on demographics, interests, or past behaviour. Tailoring your emails to specific groups increases relevance and improves your open and click rates.

4. Use a Clear Call to Action (CTA)

Every email should have a purpose, and a clear call to action helps guide your readers. Whether you want them to shop, read, or sign up, make sure your CTA stands out and is easy to follow. Use a button instead of, or as well as, a link in the text.