byLIV Bergen #2/2019

Page 40

Ad for Platou

All set for your next adventure While visiting Norway, there’s no reason to stay indoors. Platou Sport has over a hundred years of experience with products and advice on how to make you ready for all types of hikes and mountain sports.

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latou Sport was established in Bergen in 1918, and is one of the oldest sporting retailers in Norway. Since then, they have specialized in clothing and equipment for the great outdoors.

The store is located in Bergen’s city center in the same venue as it was established over a hundred years ago. Here, it lies nestled in between the seven mountains surrounding Bergen. – If it wasn't for the mountains, this store would not exist. We live and breathe for the outdoors, and our main goal is to get people out into nature, manager Bjarte Birkeland says. UNDERSTANDING THE CUSTOMER’S NEEDS The main focus at Platou Sport has always been to deliver high quality goods and service. They are the link between their

Manager at Platou Sport, Bjarte Birkeland.

conscious consumers, and their high quality manufacturers. Many of Platou’s employees have been in the industry for over 30 years. – We spend a lot of time understanding and knowing our customer’s needs. We know that the experience will get a lot better if you have the right equipment. Like shoes that fit well, that won’t give you blisters. Jackets that keep you warm and dry, and tents that can endure all kinds of weather, Birkeland says. At Platou Sport, you can get equipment for all types of mountain sports. They carry brands like Arc'Teryx, Norrøna, Fjällräven, Patagonia, Houdini, Icebreaker, Oakley, Salomon, Osprey, Hoka, La Sportiva, Black Diamond and many more. BE PREPARED As beautiful and enticing as the mountains may seem, the weather in Bergen can be very unpredictable, and the hikes can therefore become challenging. – We aspire to give the best advices we can, regarding all kinds of trips. For people who are new to hiking in Bergen, we recommend that they dress according to the conditions. Also, they should be prepared for sudden changes in weather conditions. QUALITY OVER QUANTITY Platou operates with the saying “quality over quantity”, according to the store manager. They want to sell products that are going to be used a lot, not just hang unused in a closet.

40 | byLIV

– We don't want to sell people products that they don't actually need. If they are only going on a short trip, we usually recommend that they borrow sacks or sleeping bags before they make a purchase here. GOING THE EXTRA MILE During the summer, manager Birkeland informs, Platou sells a lot of hiking clothing, tents, towels and hiking shoes. – Hiking shoes with spikes can be worn all year round as they give you a good grip on slippery surfaces. They are waterproof, very light and can also be used on asphalt. Fuel and gas for backpacking stoves are also very popular during this season, and the manager doesn't hesitate to go the extra mile to make his customers happy. – We do get some requests from customers on Sundays who want to go on a hike and cook food, but couldn't get gas for their stove with them on the plane. We then deliver as much gas as they need directly to their hotel, Birkeland says. ▗ www.bergensentrum.no


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Articles inside

A Taste of Norway

5min
pages 106-107

Summer Glam

5min
pages 119-136

From FJORD to FORK

2min
page 110

Nordic made

2min
page 156

Fun and games

2min
page 152

GORGEOUS HANDCRAFT

3min
page 94

Local design

2min
page 146

Christmas spirit all year round

2min
page 114

Walls with a rich history

3min
page 140

Colouring the streets

4min
pages 100-101

Keen on clean?

3min
page 92

“For we know we’re homeward bound, hurrah, we’re homeward bound”

2min
page 90

Discover Bergen’s hidden treasures!

2min
page 88

Feel the whispers of the Hanseatic league – an important part of Bergen’s history

2min
page 86

QUALITY EYEWEAR and the newest trends

2min
page 84

Fun Facts about TGI Friday’s

3min
pages 82-83

Fun family festivals

4min
pages 78-79

Discover your next favourite movie

4min
pages 69-71

Perfect luggage for any traveler

2min
page 64

Summer Essentials

3min
page 62

One day adventures

2min
page 58

Find your sport at Xhibition

1min
page 56

Quality lingerie and expertise

1min
page 54

Fun mugs by helen b

1min
page 54

Check out this balance bike!

1min
page 54

FRAM – Men’s fashion the Norwegian way

1min
page 54

Norwegian simplicity with a twist

1min
page 54

Science made fun

3min
pages 52-53

Lazy days

3min
page 50

Mouthwatering food experiences

3min
pages 48-49

Indulge with a perfect coffee moment – Like a true Norwegian

2min
pages 46-47

Local art, right where you park!

1min
pages 36-37, 44

Meet the newest additions to the family!

1min
page 44

Books by famous Scandinavian authors in your own language

1min
page 44

The best ways to get around in Bergen

2min
page 42

All set for your next adventure

3min
page 40

Golden sands

3min
page 38

The ultimate event guide to Bergen

5min
pages 36-37

Norwegian design and craftsmanship at its finest

3min
pages 32-33

Drama in the penguin pond

2min
page 28

Freshen up

3min
pages 24-25

10 Secrets about Bergen

6min
pages 22-23

Fresh brands in store at Emil

1min
page 20

Trailblazers from Riccovero

1min
page 20

The perfect glass

1min
page 20

Sporty trend

1min
page 20

New local favorites

1min
page 20

Scandi Living

3min
page 18

Explore and enjoy Bergen like a local.

15min
pages 12-17

Welcome to Bergen!

1min
page 3
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