WELCOME HOME.
VISION
Guided by the Berkshire Hathaway principles of trust, integrity, stability and longevity, we empower people to achieve their dreams.
MISSION
We help people achieve their goals faster than they would in our absence.
OUR COMPANY
Letter from the CEO & President 2 The Fase Family History 4 Our Brokerage 6 Berkshire Hathaway HomeServices 7 National Marketing 8 International Exposure 10
AGENT SUPPORT
Agent Support 12 Office Administration Support 14 Technology Training 15 Training & Coaching 16 Risk Management & Legal Support 18 Online Training 24/7 20 Partnerships 21 Commercial Real Estate 22
AGENT TOOLS
Agent On-Boarding 25 Presentation Builder 26 Online Documents 27 Personal Website 28 Personalized Marketing 29 Photography 30 Luxury Designation 31
TABLE OF CONTENTS
GET TO KNOW US
WE HAVE BEEN WAITING FOR YOU The real estate industry is one of great promise and great rewards. You have the opportunity to build a business that serves your clients and community. The sky is the limit for your goals. We have built a company and real estate platform that have a strong foundation and can weather any economic storm. We have a culture that empowers and encourages your success, both personally and professionally. We are hands-on in our approach to grow your business; we help develop and celebrate your strengths, and incorporate that into your business plan. We are focused on doing things right; teaching, training and supporting you in your career. We are personally committed to growing ourselves, and our leadership team, to support our cutting edge sales team. We are excited to a be a part of the Berkshire Hathaway HomeServices network. We feel their mission, values and innovation help to make us stronger and our agents feel the difference of financial strength and stability. Our mission is to help all of the people who work for and with our company to grow and prosper in business and in life! Thank you for taking the time to explore our company and getting to know us a little better. We personally invite you into our family. Our brand is something you will be proud to place by your name and we’d be honored to see it there! God Bless,
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steve fase
Broker, Owner & CEO
steven fase II President
HELLO ESTEEMED AGENT
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FASE FAMILY HISTORY
1989
1978 1953
Broker/Owner Don Fase opens Fase Realty with two locations in Grand Rapids, Michigan.
Steve Fase recruits over 100 REALTORSÂŽ and diversifies the company into Fase Realty & Homebuilders, Fase Builders Inc. and Northpoint Development Company.
Steve Fase transitions to Prudential Real Estate. Fase refocuses strictly on the brokerage, and begins to grow regionally.
1973
Steve Fase joins his father in the family business and begins to grow the company.
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2001 1980
The company expands to five divisions and are considered the dominant builder and brokerage in the area.
The company moves into Kalamazoo with company acquisitions.
2018 2003
The largest brokerage in Kalamazoo is acquired, and the company expands into Three Rivers real estate.
2012
The brokerage expands into Eastern Michigan.
2014 2006
The brokerage expands into Northern Michigan and Indiana.
2020
Michigan Real Estate, Northern Indiana Real Estate, and Tomie Raines REALTORS速 has over 50 offices, over 1000 licensed agents, reaches over $2 billion in sales annually and continues to grow.
Prudential Preferred REALTORS速 officially joins the Berkshire Hathaway family, as Berkshire Hathaway HomeServices Michigan Real Estate and Berkshire Hathaway HomeServices Northern Indiana Real Estate. The company reaches 1 billion in annual sales volume.
Michigan Real Estate, Northern Indiana Real Estate, and Tomie Raines REALTORS速 acquires Berkshire Hathaway HomeServices Executive Realty.
2019
Steven Fase II joins his father as the President of Michigan Real Estate, Northern Indiana Real Estate and Tome Raines REALTORS速.
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VALUE IN NUMBERS
MICHIGAN REAL ESTATE | NORTHERN INDIANA REAL ESTATE | TOMIE RAINES REALTORS® | EXECUTIVE REALTY
$2.8 BILLION IN CLOSED SALES VOLUME ANNUALLY
OVER 45 OFFICES IN MICHIGAN & N. INDIANA
OVER 1,000 REAL ESTATE PROFESSIONALS
Sold
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THIRD LARGEST BROKERAGE IN MICHIGAN
Our network is among the few organizations entrusted to use the Berkshire Hathaway name — a name representing strength, integrity, trust and universal respect. Berkshire Hathaway HomeServices and every agent affiliate we work with reflects those values.
Real Estate
“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.” - Warren Buffett, Chairman & CEO Berkshire Hathaway INC.
A NAME RESPECTED WORLDWIDE
BERKSHIRE HATHAWAY HOMESERVICES
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NATIONAL MARKETING 8
OUR WORK IS GROUNDED IN A UNIVERSAL TRUTH: REAL LIFE IS JUST THAT, REAL.
Our new campaign positions us as the Forever Brand. A brand tha understands the realities that come with the complex real estate journey. Not as agents and salesmen, but as trusted advisors.
DIGITAL MEDIA FOR LIFE Campaign
BHHS partnered with creative advertising agency VaynerMedia to create a national brand campaign to support the continued growth of the network. The campaign features a wide range of ads that address how Berkshire Hathaway HomeServices Network Agents serve their clients. From finding their first home to their last home – and everything in between.
OTT VIDEO
Over-the-top (OTT) video is similar to traditional TV, but with more flexibility, targeting and measurement capailities. These non-skippable and full screen BHHS branded videos will be viewed on platforms such as Youtube, Hulu and Roku.
DISPLAY
Our national website offers a user-friendly environment for consumers to learn more about the real estate process and search for their dream home. In addition we have a presence on websites including: GQ, Forbes and Vogue and on highly utilized social media outlets.
WALL STREET JOURNAL PARTNERSHIP When you or your clients need information about the real estate industry, the Wall Street Journal trusts Berkshire Hathaway HomeServices for the right information. Through a partnership with the editorial team at wsj.com, we create content for consumers who want to know what to expect from the real estate industry and what to expect when working with a Berkshire Hathaway HomeServices agent.
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RECOGNIZED WORLDWIDE
Berkshire Hathaway HomeServices broadcasts your property to more than 70 websites worldwide which are viewed by potential buyers in 37 countries across five continents. In addition our websites are translated into five different languages.
5+ Continents
38+ Countries
1600+ Websites
The countries where your property will be visible:
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Algeria
Argentina
Belgium
Brazil
Canada
Chile
China
Columbia
Czech Republic
Denmark
Dominican Republic
France
French Polynesia
Germany
Greece
India
Israel
Italy
Luxembourg
Mexico
Monaco
Morocco
New Caledonia
Panama
Peru
Portugal
Qatar
Romania
Russia
Spain
Thailand
Tunisia
Turkey
United Arab Emirates
United Kingdom
United States
Uruguay
Venezuela
INTERNATIONAL EXPOSURE
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AGENT SUPPORT
SUPPORT SERVICES
Headquartered in Grand Rapids, Michigan, we have a team of over 200 employees to support you in all areas of your business.
BUSINESS DEVELOPMENT PLAN
Whether you’re new to the industry or have decades of experience, there is always room to grow.
OFFICE MANAGERS & ADMINISTRATORS
Each office has a dedicated Manager and Administrator, in addition to a Regional Manager overseeing operations and providing support.
TECHNOLOGY TRAINING
Our technology experts are here to train and help you with all of your online needs from your client database to your website.
TRAINING & COACHING
We have developed our own training & coaching program that will fit the needs of everyone, from new agents to seasoned professionals.
RISK MANAGEMENT & LEGAL
We have an accessible team of people here to help you with your real estate legal questions.
MARKETING
A creative team dedicated to marketing our brand, our brokerage and our agents.
HUMAN RESOURCES
Human resources is here to support you with all of your individual questions.
INFORMATION TECHNOLOGY
An in house IT guru here to help your office run smoothly.
ACCOUNTING
Our largest corporate team, here to support all of the accounting needs for you and your clients.
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OFFICE ADMINISTRATIVE SUPPORT 14
FULL SUPPORT TO HELP YOU SUCCEED
We provide our agents with all of the administrative support they need to succeed in the real estate business. Our office administrators and managers will oversee all of the below processes to help you run your business efficiently and effectively.
BUSINESS SUPPORT
• Professional business cards • Signs & riders printing and installation • Name badges • Phone extension set up with voicemail • Direct line (where available) • Agent mailings including assembly and delivery to post office
PROCESS LISTINGS & STATUS CHANGE
• Input listing to Multi List Board • Upload photos & disclosures • Create visual tour • Scheduling of showings • Send company email with listing updates
PROCESS PENDING SALES
• Verify file is complete • Submit copy to closing departments • Update status of listings
PROCESS SOLD/CLOSED TRANSACTIONS
• Update status to SOLD • Disperse commission check to you • Submit file to closing department • Send out survey and thank you letter
We are committed to making our technology work for you by providing cutting edge technology. We are dedicated to keeping our tools top notch and staying ahead of the trends!
TAILORED TRAINING
We form our training to fit around how you learn best and in any environment that you prefer. Our goal is to make using the tools easy. We have multiple options for you to pick the type of training that works best for you. • In office, live technology training series • Online instructor led trainings • Online web-based training, available 24/7 • Weekly tech tips email
EASY SET UP
Our team is equipped to put your technology in place for you, and help to maintain it as you go.
TECHNOLOGY TRAINING
TECH TOOL TRAINING
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TRAINING & COACHING 16
HERE TO HELP YOU SUCCEED
Whether you recently passed your license exam or have been in the business for years, Michigan Real Estate has training opportunities established to ensure each of our agents receive the highest quality agent education available.
NEW AGENT: D.A.S.H (Develop Attitudes, Skills & Habits) Three week program to build confidence & knowledge Classes include: • Creating a Business Plan • Presentation Techniques • Agency Law & Documents • Lead Generation • Overcoming Objections • Time Management
BRIAN BUFFINI: PATHWAY TO MASTERY
A step-by-step action plan to overcome peaks and valleys in your income and produce at a consistent high level. Whether you’re a 16-year veteran or a brand-new agent, this 12-week training program gives you the strategies to build a rock-solid real estate business.
COACHING
Experienced agents can still use someone to bounce questions off or discover high producing agents’ best practices. BHHS offers mentorship and coaching for these agents via our experienced office managers who are available and happy to help an agent take their business to the next level.
PATHWAY TO SUCCESS
At Michigan Real Estate, we believe our people are the most important part of the real estate process. You will sell more real estate with us than you would in our absence, by utilizing the tools and Pathways we provide. You should expect more from your broker. Expect Home Services, expect a Pathway to Success.
FIND YOUR PATH
Everyone has a path, let us show you how to follow your pathway to success.
A program designed to bring agents of all skill levels together to learn (or re-learn) sales techniques. Often features national sales trainers from all industries.
A chance for you to hear from our multiple company departments including president, Steve Fase II. You will receive company updates as well as hear from amazing trainers and speakers.
Real Estate tools broken down. Often features marketing team trainers discussing how to acccess and how to use the tools availble from Berkshire Hathaway HomeServices nationally and our local company.
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RISK MANAGEMENT & LEGAL
HERE FOR PROTECTION AND GUIDANCE
Here at Berkshire Hathaway HomeServices we offer confidential risk management, legal advice and support. We can help provide you with solutions to help resolve disputes, understand and navigate contracts and eliminate threats of law suits.
THERE WHEN YOU NEED IT
Our legal team is a phone call away to help with: • Dispute Resolution • Best Practices • Industry Standards • Prevention
THROUGH THE ENTIRE PROCESS
Our legal team will be there as soon as an issue arises and will be there through the entire process. The minute you reach out for support we will take all necessary measures to ensure the best resolution is reached quickly and confidentially.
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LEARNCENTER RESOURCE 20
REAL ESTATE BUSINESS TRAINING
Berkshire Hathaway HomeServices wants to make sure you have all of the tools and knowledge you want to help you achieve your goals. Our national online educational center offers every form of training at any level to suit your needs.
BUSINESS TRAININGS
Classes ranging in all topics: • How to grow your luxury business • How to recharge your career • How to market yourself on social media • Best practices • Safety guidelines • Overcoming common real estate objections • Working with for sale by owners • How to create a four step business plan
Working together with our partners, Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines REALTORS®, and Executive Realty offers a complete array of services throughout every stage of home purchasing, ownership and selling.
A DIVISION FOR ALL OF YOUR NEEDS
Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines REALTORS®, and Executive Realty have divisions to help with all of your real estate needs. We have dedicated staff that will help you with commercial, property management and relocation needs.
COMMERCIAL
PARTNERSHIPS & DIVISIONS
IT’S OUR BUSINESS TO SUPPORT YOU
R E LO C AT I O N
PROPERTY MANAGEMENT
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COMMERCIAL REAL ESTATE
COMMERCIAL REAL ESTATE DESIGNATION
As a valued member of one of the most trusted and progressive names in real estate, our Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines REALTORS®, and Executive Realty family of companies offers our agents an opportunity to obtain an industry leading internal Commercial Real Estate (CRE) Designation not offered by our residential competitors. Agents that successfully complete our Commercial Real Estate (CRE) Designation become authorized Commercial Advisors within the Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines REALTORS®, and Executive Realty Commercial Team. These Commercial Advisors have demonstrated that they have the baseline of knowledge needed to consult real estate clients and represent our brand.
TAKE YOUR COMMERCIAL CAREER TO THE NEXT LEVEL
As a Commercial Advisor on the Commercial Team you are able to: • Distinguish yourself within your real estate office and community as a knowledgeable Commercial Advisor
• Possess an Agent Profile on the Michigan Real Estate, Northern Indiana Real Estate and Tomie Raines REALTORS® Commercial website
• Access Commercial Real Estate agent tools and marketing (e.g. forms, logos, customized brochures)
• Access Commercial Real Estate property signage
• Access Commercial Real Estate leads and referrals
• Access the Commercial Help Desk
• Access the entire Michigan Real Estate, Northern Indiana Real Estate and Tomie Raines REALTORS® network at your fingertips
• Access expanded tools on BHHS REsource Center
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AGENT TOOLS
ELITE TOOLS OF THE TRADE
Being an agent with us includes access to our top notch tools that will help you run your business efficiently and effectively.
PROFESSIONAL LISTING PRESENTATIONS
Integrated with MLS to quickly build a professional and useful presentation
ONLINE DOCUMENT TRACKING & SIGNING Stay organized with online documents
PERSONAL AGENT WEBSITE
A tool to manage your clients and generate leads
HIGH QUALITY MARKETING MATERIAL Professional looking and easy to make
PROFESSIONAL PHOTOGRAPHY
We partner with local photographers to give you the best quality photos and virtual tours of your clients’ homes (where available)
LUXURY HOMES
A designation to set you apart, providing a full set of tools to help market your high value properties
REAL ESTATE OF THE FUTURE
In our exclusive system, we track the data on the type of homes our clients are looking to buy. Our system instantly matches buyers who would be interested in your home, as well as shares that list with you and your agent.
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Our complementary Welcome Kit will include everything you need to get a jump start on your career. As an agent, having access to these products will save you time and money while also allowing you to dive right into your real estate business. The Welcome Kit includes: • 500 personalized business cards • 100 annoucement cards • 2 name badges • 1 branded polo shirt
2 Name Badges
AGENT ON-BOARDING
WELCOME KIT
Mens 100 Annoucement Cards Womens
500 Business Cards 1 Polo Shirt
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TOOLKIT CMA
LISTING PRESENTATION TOOL & COMPARATIVE MARKET ANALYSIS
Our Toolkit CMA will help you win listings with comprehensive and professional presentations. User friendly interface for building listing and buyer presentations includes: • Personalized pages with your contact information • Fully automated review of comparative properties and suggested list price • Local market data and statistics • Access anytime, anyplace online • Fully integrated with MLS to pull listing information and photos • Print or email property flyers or listing presentations
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Dotloop brings your documents, eSignatures, storage and compliance into one easy-to-use platform to streamline collaboration and get deals done. We give our agents a system that matches your on-the-go lifestyle.
Dotloop will help you • Share your dotloop with administrative support for faster document collection • Spend more time driving growth, not chasing paper • Quickly close more deals • Access a simple and secure solution trusted by millions
DOTLOOP
ONLINE DOCUMENT TRACKING & SIGNING
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PERSONAL AGENT WEBSITE 28
A WEBSITE JUST FOR YOU
As we bring you on board we help you set up your own personal website. This site is completely customizable to help fit your personal brand identity.
KEY WEBSITE FEATURES
• Drive leads through fully customizable MLS integrated website • Customer Relationship Manager (CRM) a digital assistant to increase communication • Capture and monitor your sphere’s real estate activity • Market Watch to influence the buying cycle through relevant emails • Feature properties on your site • Monitor a lead’s online activity • Notification of leads via text message or email
REPORTING
Online Seller Advantage: create reports for any listing in MLS Market activity reports: • Buyers & sellers • Market trends • New homes for sale & sold homes • Number of homes on the market
We want to make sure you and your materials always look your best. We have a website created to help you quickly and easily create marketing pieces that will help you stand out against the competition.
• Social media integration and tracking • On demand order, print and ship option • MLS integration
PROFESSIONAL & EASY TO CREATE
• Ecards & postcards • Enewsletters & mobile ads • Door hangers & flyers • Equal housing opportunity compliant materials • Holiday cards, sports schedules & recipes
TRACKING
Track effectiveness of your digital marketing for: • Email • Facebook • Twitter • LinkedIn
MARKETING RESOURCE
PERSONALIZED MARKETING PIECES
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PHOTOGRAPHY 30
PROFESSIONAL PHOTOS WITH A PERSONAL TOUCH
The home buying process begins with images. High quality photos can improve the number of buyers that are attracted to your client’s home. BHHS partners with local photographers to help you get the professional photos that your clients and you deserve and are proud to share.
The Berkshire Hathaway HomeServices Luxury Collection© marketing program has been created to assist Luxury Collection Specialists in the buying and selling of luxury homes. The program has been specifically designed to leverage the strength and reliability of the Berkshire Hathaway name, while providing the special expertise for this upscale market.
LUXURY SUPPORT
• Listing presentations • Luxury branded marketing materials • Luxury marketing opportunities in high end publications • Social media recognition when luxury status is reached • Luxury branded signage • Access to brand your personal website and materials
LUXURY REAL ESTATE
SETTING APART OUR TOP AGENTS
FOR COMPARISON PURPOSES, THERE’S NO COMPARISON
Luxury homes that aren’t everything to everyone. But everything to a select few. Browse our collection at http://www.berkshirehathawayhs.com/
502 Northland Dr. N.E. Rockford, MI 49341 ©2019 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a Broker, this is not intended as a solicitation. Equal Housing Opportunity.
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OFFICE INFORMATION
GRAND RAPIDS LOCATIONS CALEDONIA
EAST BELTLINE
CASCADE
ROCKFORD
1679 68th St. Ste. B Caledonia, MI 49316 616.554.7277
5136 Cascade Rd. SE Grand Rapids, MI 49546 616.514.3000
3000 East Beltline NE Grand Rapids, MI 49525 616.364.9551 502 Northland Dr. NE Rockford, MI 49341 616.866.1212
CALEDONIA
CASCADE
Manager: Mike Rundhaug
Manager: Mike Rundhaug
Administrator: Nicole Constanti
Administrator: Ashley Russo
EAST BELTLINE
ROCKFORD
Manager: Lisa Iacovoni
Manager: Gary Raska
Assistant Manager: Curt Kuiper
Administrator: Aimee Dow
Administrator: Micaela Weir
REGIONAL MANAGER
Lisa Iacovoni
OUR MANAGERS
AGENT ENGAGEMENT
ANNUAL EVENTS
CELEBRATION OF SUCCESS - Designed to celebrate the accomplishments of our outstanding agents
GRAND RAPIDS SEASONAL EVENTS
• Agents have access to work from all four office locations, which helps agents to work smart and better serve the clients • Access to full-time managers who provide support to the whole Grand Rapids region. They work together and with agents to provide training and help agents grow their business. • Involved in the local community to support clients and neighbors through service and events. Also providing agents access to community events to help them network and build their business. • Seasonal agent appreciation have included a Tiger’s game and Christmas Party.
REAL ESTATE’S FOREVER BRAND
www.bhhsmi.com
SM