GOGREEN A SPECIAL ADVERTISING SECTION OF THE BERMUDA SUN • APRIL 17, 2013
Join the volunteers keeping Bermuda beautiful Cosmetics company Garnier to sponsor KBB Spring Clean-up for a second year BY AMANDA DALE adale@bermudasun.bm
An international cosmetics brand is teaming up with an environmental charity to help keep Bermuda beautiful. Garnier, part of L’Oreal, will be sponsoring Keep Bermuda Beautiful’s (KBB) annual Spring Clean-up for a second year running. It is donating trash bags and T-shirts to volunteers who take part in the event, on Saturday, May 11.
Giveaways Distributor BGA will also be promoting Garnier’s hair and skincare products in stores in the coming weeks, with event sign-up sheets to get consumers involved. Staff will be handing out free giveaways including as facial cleanser brushes, reusable shopping bags, notebooks and magnets. Karen Oatley, BGA sales and marketing manager,
health and beauty, said: “L’Oreal’s Garnier tagline is ‘Take care’ and that comes across in everything. Garnier promotes healthy living — such as taking care of yourself and the environment — and healthy products.” This includes a biodegradable shampoo and conditioner, named Pure Clean, which contains no silicones, parabens or dyes. The containers are also made from 50 per cent recycled plastic. “We will also be highlighting Garner’s range of skincare products,” said Mrs Oatley. “They have several different kinds of skincare, ranging from young to old.” The giveaways and sign-up sheets will be available at retail outlets such as The Phoenix Stores, Lindo’s and The MarketPlace. “We aim to be a good corporate citizen and our
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HAUL: St David’s Primary School students with bags of trash collected at last year’s event. brands also want to support Bermuda,” said Mrs Oatley. “Keep Bermuda Beautiful is an excellent
organization, and because Bermuda is so beautiful to everyone, people want to get out and help to take care of our island — to
keep it looking the way it should be. That’s really important. “Last year I was also really excited about the
number of young people who took part in the cleanup. “KBB really gives back to the community, and that’s what BGA is trying to do too.” Jenika McKinnie, BGA health and beauty brand manager, said: “This is or second year of involvement with Keep Bermuda Beautiful’s annual Spring Clean-up. “Garnier wanted to do a beach clean-up and so we joined with KBB. It went so well that we decided to do it again this year.” Last year’s KBB Spring Clean-up attracted hundreds of volunteers. To take part this year, look out for the sign-up sheets or contact KBB executive director Anne Hyde on 295-5142 or e-mail kbb@northrock.bm. ■
FOR MORE INFORMATION go to www.kbb.bm or see Facebook. For more on Garnier see www.garnierusa.com
GO GREEN: A SPECIAL ADVERTISING SECTION OF THE BERMUDA SUN
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