Go Green February 2014

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A SPECIAL ADVERTISING SECTION OF THE BERMUDA SUN • FEBRUARY 28, 2014

Jeweller creates unique, ethical pieces BY ROBYN BARDGETT rbardgett@bermudasun.bm

Gems sparkle and shine but can you be assured that the ring on your finger hasn’t financed a war? While more awareness has been made about “blood diamonds”, particularly after the 2006 movie of the same name, the situation is an ongoing battle. Blood diamonds, or conflict diamonds, fuel wars and have huge impact on the people living in areas where these gems are extracted. Along with poor work environments and low wages, people caught up in the conflicts over these precious stones have seen many lives destroyed.

According to Amnesty International, the blood diamond trade has resulted in the deaths of over 4 million people, mainly in the African countries of Angola, Sierra Leone, Democratic Republic of Congo, Liberia and the Ivory Coast.

‘When we started Davidrose, we wanted to ensure that we would be socially and environmentally conscious with everything we do.’

Awareness

And while efforts have been put in place to stem the flow of blood diamonds, there is still work to be done and awareness to be raised among consumers. While relatively new to the jewellery industry in Bermuda, the owners of Davidrose Jewelry, based in St George’s, is doing its part to supply island jewellery lovers with a

conscious choice. “We use ethically sourced diamonds and gemstones for all our pieces and use GIA-certified diamonds for our Bridal collection and all our custom Bridal pieces,” explains Avrel Rose Fernandes-Zuill, who founded Davidrose with her jeweller husband, David, in 2009. The couple opened their flagship store in December 2012. “Ethically sourced means acquiring stones from countries with mines that not only protect human rights –– child labour, forced labour, murder, torture are a few issues faced –– but are also improving the livelihoods and empower the people within those communities. Offering fair wages, education, skilled job training and a safe working environment for the diamond miners helps to make a difference,” adds Mrs Fernandes-Zuill, who is a third generation jeweller. All of the diamonds sourced by Davidrose

SHINE: Pieces from Davidrose Jewelery. n PHOTOS SUPPLIED

EVERY SATURDAY PIER SIX LOWER LEVEL, FRONT ST., HAMILTON

8AM - 1PM

MID NOVEMBER TO JUNE

adhere to the Kimberley process. The initiative was put in place to stem the flow of conflict diamonds. “We have seen and acknowledge the dark side of our industry and wanted to do our part to make it better,” says Mrs Fernandes-Zuill. “When we started Davidrose, we wanted to ensure that we would be socially and environmentally conscious with everything we do.” The jewellery designed and created by the couple is also stunning. “Our designs and styles are unlike anything else found on the island. We love making statement pieces, or conversation starters as we like to call it,” says Mrs Fernandes-

Zuill. The design team at Davidrose can work with clients to create that perfect piece and the meticulous work means that the product will suit the wearer perfectly. “When a client sees their custom piece or engagement ring for the first time it’s like watching a

kid at Christmas,” says Mrs Fernandes-Zuill. “The colour and cut of the stone pops out at them immediately.”

DAVIDROSE is located at 20 Water Street in St George’s. For more information, call 293-7673 or visit www.davidrose.bm.


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Go Green February 2014 by Bermuda Sun Ltd - Issuu