PERSPECTIVES Race to benefit First things first: This organization is not a nonprofit; however, most of the work it does benefits nonprofit and community service organizations in our region. Who are we talking about? Blue Ridge Racing. Here’s a race (running) management, consulting, training, and certification business that provides expert competency in event branding and operations. Many of the race events we are most aware of in this region are managed by Blue Ridge Racing. “BRR is a for-profit company,” starts Molly Bullington, “but every event that I have worked on thus far has a non-profit component to it. For instance, the Blue Ridge Marathon is owned by Roanoke Outside Foundation; the Salem Half Marathon supports several non-profit organizations [such as the Salem Food Pantry]; and of course, the Drumstick Dash is owned by the Rescue Mission of Roanoke.” Blue Ridge Racing has been built with more than 15 years of race experience from husband and wife team, Molly and Matt Bullington. Their credentials include managing adventure racing, triathlons, trail and road races, 5k-8k, half and full marathons, and gigs with known entities such as Odyssey Adventure Racing, Blue Ridge Marathon, Anthem Star-K, LewisGale Salem Half Marathon, Virginia’s Blue Ridge Salem 8k, G&H Contracting Salem Kids Fun Run, and IronMan competitions. One of the most recent exciting announcements (June) is that BRR partnered with the Roanoke Rescue Mission to manage its extraordinarily popular Drumstick Dash 5k run and family walk that is held every Thanksgiving morning.
Courtesy of Blue Ridge Racing
Molly and Matt Bullington
GOOD WORK By Tom Field Executive Summary: Blue Ridge Racing is a running/race consulting firm that’s behind many of the charity events in our region.
Ridge Racing [will] manage the “”Blue extraordinarily popular Drumstick Dash on Thanksgiving morning.
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