Editorial FEB17 by Superhot by SUPERHOT

Photography - Editorial Samuel Melim ·

LIVE.LOVE.LONDON

Photography - Lookbook Rogerio Tonello · Styling - Editorial Patrícia Melim · Styling - Lookbook Cyntia Silva · Make Up & Hair Paulo Renso .

SUPERHOT DESIGNED TO INSPIRE

E V E RY DAY I S A FAS H I O N S H OW & THE WORLD IS YOUR R U N WAY

Editorial & Lookbook by Superhot

LOOKBOOK & EDITORIAL

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LIVE.LOVE.LONDON SUPERHOT CAMPAIGN

G O S TA R I A M O S D E A G R A D E C E R P E L O M A R AV I L H O S O ANO DE 2016 A TODOS OS NOSSOS COLABORADORES, FORNECEDORES, PARCEIROS E QUERIDOS CLIENTES. A P E S A R D E TO DO S O S D E S A F I O S , A C R E D I TA M O S T E R AT I N G I DO N O S S O O B J E T I V O D E M E L H O R A R N O S S O S SERVIÇOS REDUZINDO O PRAZO DE ENTREGA, LANÇANDO N OVAS L I N H AS D E P R O D U TO S E, P R I N C I PA L M E N T E, AT I N G I N DO N O V O S E M E L H O R E S N I V E I S D E Q U A L I D A D E . ESPERAMOS ANCIOSOS PELOS NOVOS DESAFIOS DE 2017 POIS SABEMOS QUE, COM A SUA CONFIANÇA, TUDO É POSSÍVEL.

Equipe Superhot

Top Model Taís Sá

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LOOKBOOK & EDITORIAL

LIVE.LOVE LONDON FASHION TRENDS

Londres , a capital da Moda O fitness deixou de ser usado apenas na prática de atividades esportivas e invadiu o dia-a-dia da mulher moderna além do próprio universo fashion. Para ilustrar essa versatilidade, escolhemos Londres, a capital da moda, para esse novo editorial. A passarela mais fashion do mundo, com os principais desfiles, os estilistas mais consagrados, modelos e grifes do primeiro escalão, pararam para assistir aos cliques e poses da modelo brasileira Tais Sá. Peças com personalidade Superhot, com seus recortes anatômicos estratégicos e nossas cores favoritas dão o tom da coleção. Apreciem LIVE, LOVE, LONDON!

Lilian E. de Andrade Art Director Lilian Andrade

Pink é a cor predominante desta coleção. Pink is the predominant color of this collection

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BY SUPERHOT

W H AT A R E T H E I N G R E D I E N T S OF A PERFECT

COLLECTION?

London is not a City. It’s a world.

London, the Fashion capital

Photography - Editorial Samuel Melim

Fitness is no longer used only in the practice of sports

activities and has invaded the daily life of modern women and even the fashion world. To illustrate this versatility, we have chosen London, the fashion capital, for this new editorial.

Photography - Lookbook Rogerio Tonello · Styling - Editorial Patrícia Melim

The most fashionable catwalk in the world, with the main fashion shows, the most renowned designers, models and brands, stopped to watch the clicks and poses of the Brazilian model Tais Sá. With Superhot personality, with it’s strategic anatomical cutouts and our favorite colors give the tone of the collection.

· Styling - Lookbook Cyntia Silva · Make Up & Hair Paulo Renso .

Enjoy LIVE, LOVE, LONDON!

Lilian E. de Andrade PG// 5 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

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BY SUPERHOT

S O P H I ST I C AT I O N IN THE CITY, IN THE GYM

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LOOKBOOK & EDITORIAL

QUALITY EXTREMELY DURABLE TISSUES

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BY SUPERHOT

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LOOKBOOK & EDITORIAL

MODELING EXTREMELY

C O M F O R TA B L E

A G R E AT G O A L F O R U S A S A C O M PA N Y I OUR CLIENTS. IT IS NOT DIFFICULT TO CO T H AT W E H AV E , T U R N I N G T H E I R B A C K S O N I G R E AT A F F E C T I O N A N D PA R T N E R S H I P F O R BEGINNING AND THEREFORE WE FOLLO SUPPORT FOR

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O U R A D VA N TA G E S

- Exclusive products to the authorized resellers. - 100% of the catalog READY DELIVERY. Delivery within 48hrs * after confirmation of payment; - Reserve 1 kilometer square for active customers and which make purchases every 30 days. - Our products have the price regulated. We demand from our retailers minimum selling prices, for better stability in the market and healthy competition between stores; - 10% discount for payments via bank transfer. We are the only offering such an advantage; - Installment in 03 times without interest in payments made with Brazilian credit cards; - Free shipping in Brazil for orders above R $ 4,000.00 reais; - Custom quotes of freight orders shipped worldwide. Up to 40% less than the cost of automatic calculation tools; - Personalized service for trades and carriers. We do everything for you to receive your order with ease of payment anywhere in the world; Top Model

- Advertising material in high quality and easy access via DropBox. All our products are properly photographed;

Nathalia BoldenmĂźller

- High investments in advertising campaigns, helping the reseller in the sales return;

IS THE PARTNERSHIP AND CONTINUITY OF WORK WITH OME ACROSS COMPANIES IN THE COMPETITIVE MARKET I T S M A I N PA R T N E R S I N S E A R C H O F G R OW T H, W E H AV E R T H O S E W H O H AV E A L WAY S B E E N W I T H U S F R O M T H E W A RESTRICTED POLICY FOR FREE COMPETITION AND JOINT GROWTH BETWEEN CUSTOMERS AND COMPANY.

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LOOKBOOK & EDITORIAL

SUPERHOT

GIRLS WHO LIFT

N E W YE A R NEW CHALLENGES

WE WOULD LIKE TO THANK FOR THE WONDERFUL YEAR OF 2016 TO ALL OUR COLLABORATORS, SUPPLIERS, PARTNERS AND DEAR CUSTOMERS. DESPITE THE CHALLENGES, WE BELIEVE THAT OUR GOAL WAS ACHIVIED TO IMPROVE OUR SERVICES, REDUCING DELIVERY TIME, LAUNCHING NEW PRODUCT LINES AND, MAINLY, REACHING NEW AND BETTER QUALITY LEVELS. WE LOOK FORWARD FOR THE NEW CHALLENGES OF 2017 BECAUSE WE KNOW THAT, WITH YOUR TRUST AND HARD WORK, EVERYTHING IS POSSIBLE.

Superhot Team

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BY SUPERHOT

#superhot #fashion #fitness #gym #workout #gymtime #getfit #fitinspiration #training #girlswholift #designedtoinspire #noexcuses #run #crossfit #bodybuilding #sixpacks

SUPERHOT DEVELOPS PRODUCTS ALWAYS THINKING ABOUT THE VALORIZATION OF THE FEMALE BODY, PERFORMANCE IN PHYSICAL ACTIVITY AND TECHNOLOGIES FOR THE IMPROVEMENT OF THE BODY, BECAUSE WE BELIEVE THAT A PRODUCT IS NOT ONLY DESIGN, BUT ALSO A FUNCTIONAL

Offering our customers exclusive prints, heavyweight fabrics and products with special features, we are proud to have a product of extreme quality with satisfaction guarantee, we are not content with items that only wear, we have to have a purpose in our actions and the quality we offer reflects and proves these values we have in our daily work.

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Photography - Editorial Samuel Melim · Photography - Lookbook Rogerio Tonello · Styling - Editorial Patrícia Melim · Styling - Lookbook Cyntia Silva · Make Up & Hair Paulo Renso .

U N F O R G E T TA B L E F E AT U R E S W E O F F E R

- 100% TRUE digital prints. Don’t fade and don’t blur; - CO² CONTROL. Products 100% decomposed in 03 years; - EASY CARE. No need of ironing; - Ice touch for better performance and thermal comfort; - Hydrophobic fabrics; - Heavy weight fabrics; - Fast drying; - 50+ UV protection against the sun and ultra violet rays; - Quality stamps that do not crack, take off or compromise the fabric’s elasticity; - High compression designs; - LEAN technology. Fabrics that adjust to the body trim; - Anti-peeling fabrics. They do not form “thread balls” with friction; - And others.

https://shop.superhot.com.br/resale.html/

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D A V O L U P TAT E M A S P I S I TAT E P O R AT U R ? Q U I D U N T O M N I C U P TA E C E A Q U I D I S N I S V O L O R E O P TATAT E M E X E U M , I S D U S DO L O R E S S I T , I N I V O L U P TA E S T I I S .

BY SUPERHOT

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LOOKBOOK & EDITORIAL

FITNESS

TOP865 Tamanho/Size: U

CAL769 Tamanho/Size: U

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FABRIC TECHNOLOGY

Mix between the two main brand fabrics, combines support and elasticity with better thermal comfort. Other features: fast drying and UV protection SPF 50+.

FABRIC TECHNOLOGY

Top developed in Supplex® polyamide yarn and Lycra® elastane yarn. It has excellent support and balanced elasticity. In addition to quick drying, it provides thermal comfort in combination with details on mesh fabric.

TECNOLOGIA DO TECIDO

Mescla entre os dois principais tecidos da marca, combina sustentação e elasticidade com melhor conforto térmico. Outras características: secagem rápida e proteção UV FPS 50+.

TECNOLOGIA DO TECIDO

Top desenvolvido em fios de poliamida Supplex® e elastano Lycra®. Possui ótima sustentação e elasticidade equilibrada. Além de secagem rápida, oferece conforto térmico em combinação com detalhes em tela mesh.

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LOOKBOOK & EDITORIAL

FITNESS

TOP906 Tamanho/Size: U

CAL910 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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BY SUPERHOT

FABRIC TECHNOLOGY

Consisting of Supplex® polyamide yarns and Lycra® elastane, it results in great support with balanced elasticity. Its high capillarity takes away the sweat from skin, keeping the piece always dry and comfortable. Other characteristics: it dryes quickly, doesn`t lose softness, dispenses use of fabric softeners and there is no need to iron. Details in mesh tissue help in thermal comfort.

FABRIC TECHNOLOGY

TECNOLOGIA DO TECIDO

Composto por fios de poliamida Supplex® e elastano Lycra® resulta em ótima sustentação com elasticidade equilibrada. Sua alta capilaridade leva o suor para longe da pele, mantendo a peça sempre seca e confortável. Outras características: seca rapidamente, proteção UV FPS 50+, não perde a maciez, dispensa o uso de amaciantes e não precisa ser passado à ferro. Detalhes em tela mesh auxiliam no conforto térmico.

TECNOLOGIA DO TECIDO

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LOOKBOOK & EDITORIAL

FITNESS

TOP908 Tamanho/Size: U

CAL901 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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BY SUPERHOT

FABRIC TECHNOLOGY

Biodegradable fabric consisting of Supplex® polyamide yarns and Lycra® elastane, it results in great support with balanced elasticity. Its high capillarity takes away the sweat from skin, keeping the piece always dry and comfortable. Other characteristics: it dryes quickly, doesn`t lose softness, dispenses use of fabric softeners and there is no need to iron.

FABRIC TECHNOLOGY

Top developed with Amni fibers, which provide thermal comfort through the rapid transfer of heat and moisture from the body to the environment. Details on mesh fabric potentiate this effect.

TECNOLOGIA DO TECIDO

Tecido biodegradável composto por fios de poliamida Supplex® e elastano Lycra® resulta em ótima sustentação com elasticidade equilibrada. Sua alta capilaridade leva o suor para longe da pele, mantendo a peça sempre seca e confortável. Outras características: seca rapidamente, proteção UV FPS 50+, não perde a maciez, dispensa o uso de amaciantes e não precisa ser passado à ferro.

TECNOLOGIA DO TECIDO

Top desenvolvido em tecido com fibras Amni, que proporcinam conforto térmico através da rápida transferência de calor e umidade do corpo para o ambiente, auxiliada pelos detalhes em tela mesh.

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LOOKBOOK & EDITORIAL

FITNESS

TOP891 Tamanho/Size: U

CAL893 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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FABRIC TECHNOLOGY

Extremely durable and developed with revolutionary Xtra Life Lycra, not deform even after washing and has great strength. It has UV protection SPF 50+ and shine finish.

FABRIC TECHNOLOGY

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TECNOLOGIA DO TECIDO

Extremamente resistente e desenvolvida com o revolucionário Lycra® Xtra Life, não deforma mesmo depois da lavagem e possui ótima solidez. Possui proteção UV FPS 50+ e acabamento com brilho.

TECNOLOGIA DO TECIDO

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FITNESS

BL863 Tamanho/Size: U

SKT852 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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FABRIC TECHNOLOGY

Fluidity, lightness and elasticity in biodegradable fabric. It has extremely soft touch and UV protection SPF 50+.

FABRIC TECHNOLOGY

Biodegradable fabric, easy care concept, easy washing, quick drying and no ironing. It has thermal comfort and UV protection SPF 50+.

TECNOLOGIA DO TECIDO

Fluidez, leveza e elasticidade em tecido biodegradável. Possui toque extremamente macio e proteção UV FPS 50+.

TECNOLOGIA DO TECIDO

Tecido biodegradável, possui conceito “easy care”, fácil lavagem, rápida secagem e não precisa passar. Possui conforto térmico e proteção UV FPS 50+.

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LOOKBOOK & EDITORIAL

FITNESS

BL860 Tamanho/Size: U

CAL832 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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FABRIC TECHNOLOGY

Composed of Modal® yarn and LYCRA® elastane yarn, it is extremely light and has a soft touch. It has UV protection SPF 50+.

TECNOLOGIA DO TECIDO

Composto por fio Modal® e fio de elastano LYCRA®, é extremamente leve e possui toque “soft”. Possui proteção UV FPS 50+.

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LOOKBOOK & EDITORIAL

FITNESS

TOP865 Tamanho/Size: U

CAL851 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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FABRIC TECHNOLOGY

Developed with Xtra Life Lycra® smart yarn, it is up to 10 times stronger than conventional elastane. This fabric gives the fabric elasticity and soft compression, making it fit the body by enhancing the silhouette.

FABRIC TECHNOLOGY

Composed of Modal® yarn and LYCRA® elastane yarn, it is extremely light and has a soft touch. It has UV protection SPF 50+.

TECNOLOGIA DO TECIDO

Desenvolvido em fio inteligente Lycra® Xtra Life, é até 10 vezes mais resistente que o elastano convencional. Essa trama proporciona ao tecido elasticidade e compressão suave, fazendo com que se ajuste ao corpo valorizando a silhueta.

Composto por fio Modal® e fio de elastano LYCRA®, é extremamente leve e possui toque “soft”. Possui proteção UV FPS 50+.

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LOOKBOOK & EDITORIAL

FITNESS

BL943 Tamanho/Size: U

CAL873 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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FABRIC TECHNOLOGY FABRIC TECHNOLOGY

Fabric that performs a perfect compression on musculature during the physical exercise, desguises cellulie and molds the body. It has an icy touch due to the Amni microfiber and more thermal comfort, that means a faster hit and humidity transfer from the body to the envirement through the fabric. Other characteristics: fast drying process, UV FPS 50+ protection and hydrophobic/ antistatic finish.

Extremely delicate touch and ecofriendly, constructed with cellulose fibers from sustainable and certified forests. The fabric has dimensional stability, stretches but returns to its original shape.

TECNOLOGIA DO TECIDO

Toque extremamente delicado e é eco-friendly, construídos com fibras de celulose provenientes de florestas sustentáveis e certificadas. Não laceia pois tem maior estabilidade dimensional, isto é, estica, mas volta a sua forma original.

TECNOLOGIA DO TECIDO

Tecido que exerce perfeita compressão sobre a musculatura durante o exercício físico, disfarça a celulite e modela o corpo. Possui toque gelado devido a microfibra Amni e maior conforto térmico, ou seja, rápida transferência do calor e umidade do corpo para o ambiente através do tecido. Outras características: secagem rápida, proteção UV FPS 50+ e acabamento hidrofóbico/antiestático.

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LOOKBOOK & EDITORIAL

FITNESS

BL913 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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FABRIC TECHNOLOGY

This fabric has a soft touch on the skin and breathability. It does not heat up. Anti peeling system.

TECNOLOGIA DO TECIDO

Possui toque macio na pele e respirabilidade, ou seja, não esquenta além de não formar peeling permitindo maior durabilidade.

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LOOKBOOK & EDITORIAL

FITNESS

TOP923 Tamanho/Size: U

CAL922 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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FABRIC TECHNOLOGY

TECNOLOGIA DO TECIDO

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LOOKBOOK & EDITORIAL

FITNESS

BL929 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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BY SUPERHOT

FABRIC TECHNOLOGY

Extremely delicate touch and ecofriendly, constructed with cellulose fibers from sustainable and certified forests. The fabric has dimensional stability, stretches but returns to its original shape.

TECNOLOGIA DO TECIDO

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LOOKBOOK & EDITORIAL

FITNESS

BL941 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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LOOKBOOK & EDITORIAL

FITNESS

MB165 Tamanho/Size: U

SKI123 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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BY SUPERHOT

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LOOKBOOK & EDITORIAL

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BY SUPERHOT

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LOOKBOOK & EDITORIAL

FITNESS

TOP775 Tamanho/Size: U

CAL760 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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FABRIC TECHNOLOGY

TECNOLOGIA DO TECIDO

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LOOKBOOK & EDITORIAL

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BY SUPERHOT

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LOOKBOOK & EDITORIAL

FITNESS

BL766 Tamanho/Size: U

CAL756 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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FABRIC TECHNOLOGY / LEGGING

TECNOLOGIA DO TECIDO / LEGGING

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LOOKBOOK & EDITORIAL

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BY SUPERHOT

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LOOKBOOK & EDITORIAL

FITNESS

BL859 Tamanho/Size: U

CAL764 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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FABRIC TECHNOLOGY / LEGGING

TECNOLOGIA DO TECIDO / LEGGING

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LOOKBOOK & EDITORIAL

FITNESS

BL946 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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BY SUPERHOT

FABRIC TECHNOLOGY

Biodegradable fabric consisting of Supplex® polyamide yarns and Lycra® elastane, it results in great support with balanced elasticity.

TECNOLOGIA DO TECIDO

Tecido biodegradável composto por fios de poliamida Supplex® e elastano Lycra® resulta em ótima sustentação com elasticidade equilibrada.

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LOOKBOOK & EDITORIAL

FITNESS

BL947 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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BY SUPERHOT

FABRIC TECHNOLOGY

Biodegradable fabric consisting of Supplex® polyamide yarns and Lycra® elastane, it results in great support with balanced elasticity.

TECNOLOGIA DO TECIDO

Tecido biodegradável composto por fios de poliamida Supplex® e elastano Lycra® resulta em ótima sustentação com elasticidade equilibrada.

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LOOKBOOK & EDITORIAL

FITNESS

BL949 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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BY SUPERHOT

FABRIC TECHNOLOGY

Biodegradable fabric consisting of Supplex® polyamide yarns and Lycra® elastane, it results in great support with balanced elasticity.

TECNOLOGIA DO TECIDO

Tecido biodegradável composto por fios de poliamida Supplex® e elastano Lycra® resulta em ótima sustentação com elasticidade equilibrada.

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LOOKBOOK & EDITORIAL

FITNESS

TOP952 Tamanho/Size: U

CAL890 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

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BY SUPERHOT

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LOOKBOOK & EDITORIAL

FITNESS

TOP895 Tamanho/Size: U

CAL787 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 62 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

TECNOLOGIA DO TECIDO

PG// 63 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

FITNESS

TOP906 Tamanho/Size: U

CAL898 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 64 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

TECNOLOGIA DO TECIDO

PG// 65 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

FITNESS

TOP891 Tamanho/Size: U

CAL873 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 66 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

TECNOLOGIA DO TECIDO

PG// 67 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

FITNESS

BL861 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 68 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

Composed of Modal® yarn and LYCRA® elastane yarn, it is extremely light and has a soft touch.

TECNOLOGIA DO TECIDO

Composto por fio Modal® e fio de elastano LYCRA®, é extremamente leve e possui toque “soft”.

PG// 69 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

FITNESS

TOP912 Tamanho/Size: U

CAL900 Tamanho/Size: U

T R U E D I G I TA L

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 70 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

TECNOLOGIA DO TECIDO

PG// 71 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

FITNESS

MAC904 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 72 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

TECNOLOGIA DO TECIDO

PG// 73 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

FITNESS

TOP840 Tamanho/Size: U

CAL849 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 74 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

TECNOLOGIA DO TECIDO

PG// 75 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

FITNESS

BL689 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 76 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 77 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

FITNESS

TOP836 Tamanho/Size: U

CAL784 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 78 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

TECNOLOGIA DO TECIDO

PG// 79 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

FITNESS

TOP952 Tamanho/Size: U

CAL897 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 80 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 81 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

FITNESS

BL778 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 82 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 83 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

FITNESS

BL930 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 84 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 85 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

BEACHWEAR

BDY473 Tamanho/Size: U

RELEASE DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 86 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 87 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

Brazilian summer trend

Art Direction Lilian Andrade · Photography - Editorial Samuel Melim · Photography - Lookbook Rogerio Tonello · Styling - Editorial Patrícia Melim · Styling - Lookbook Cyntia Silva · Make Up & Hair Paulo Renso .

SUPERHOT BEACHWEAR PG// 88 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 89 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

U N F O R G E T TA B L E BEACH LINE

Resistant models, not deform even after washing and have great strength. Developed with revolutionary Xtra Life Lycra, resists 5 to10 times more to chlorine present in pools than ordinary elastane yarn, providing better performance and longer life. All line with UV protection 50+ Modelos resistentes, não deformam mesmo depois da lavagem e possuem ótima solidez. Peças desenvolvidas com o revolucionário Lycra® Xtra Life, resiste de 5 a 10 vezes mais ao cloro presente nas piscinas do que os fios de elastano comuns, proporcionando melhor desempenho e maior vida útil. Toda linha com proteção UV FPS 50+.

PG// 90 W W W . S U P E R H OT. CO M . B R

BRAZILIAN SUMMER TREND

BY SUPERHOT

PG// 91 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

PG// 92 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 93 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

BEACHWEAR

BK76 Tamanho/Size: P | M

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 94 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

Extremely durable, not deform even after washing and has great strength. Developed with revolutionary Xtra Life Lycra, resists 5 to 10 times more to chlorine present in pools than ordinary elastane yarn, providing better performance and longer life. It has UV protection SPF 50+.

TECNOLOGIA DO TECIDO

Extremamente resistente, não deforma mesmo depois da lavagem e possui ótima solidez. Desenvolvido com o revolucionário Lycra® Xtra Life, resiste de 5 a 10 vezes mais ao cloro presente nas piscinas do que os fios de elastano comuns, proporcionando melhor desempenho e maior vida útil. Possui proteção UV FPS 50+.

PG// 95 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

BEACHWEAR

BK83 Tamanho/Size: P | M

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 96 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

Extremely durable, not deform even after washing and has great strength. Developed with revolutionary Xtra Life Lycra, resists 5 to10 times more to chlorine present in pools than ordinary elastane yarn, providing better performance and longer life. It has UV protection SPF 50+.

TECNOLOGIA DO TECIDO

PG// 97 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

BEACHWEAR

BK89 Tamanho/Size: P | M

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 98 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

Extremely durable, not deform even after washing and has great strength. Developed with revolutionary Xtra Life Lycra, resists 5 to10 times more to chlorine present in pools than ordinary elastane yarn, providing better performance and longer life. It has UV protection SPF 50+.

TECNOLOGIA DO TECIDO

PG// 99 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

BEACHWEAR

BK87 Tamanho/Size: P | M

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 100 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

TECNOLOGIA DO TECIDO

PG// 101 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

BEACHWEAR

BK80 Tamanho/Size: P | M

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 102 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

TECNOLOGIA DO TECIDO

PG// 103 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

BEACHWEAR

BK82 Tamanho/Size: P|M

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 104 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 105 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

BEACHWEAR

SS81 Tamanho/Size: P|M|G

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 106 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 107 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

BEACHWEAR

SS66 Tamanho/Size: P|M

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 108 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 109 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

BEACHWEAR

SS26 Tamanho/Size: P|M

RELEASE DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 110 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 111 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

S U P E R H O T U N D E RW E A R PG// 112 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 113 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

U N D E RW E A R

SET857 Tamanho/Size: P|M|G

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 114 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

PG// 115 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

U N D E RW E A R

BD824 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 116 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 117 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

U N D E RW E A R

SET822 Tamanho/Size: P|M|G

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 118 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 119 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

U N D E RW E A R

SET824 Tamanho/Size: P|M|G

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 120 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 121 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

U N D E RW E A R

SET819 Tamanho/Size: P|M|G

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 122 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 123 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

U N D E RW E A R

BOY826 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 124 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 125 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

U N D E RW E A R

PAN825 Tamanho/Size: P|M|G

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 126 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 127 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

U N D E RW E A R

SET905 Tamanho/Size: P|M

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 128 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 129 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

U N D E RW E A R

PAN907 Tamanho/Size: P|M|G

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 130 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 131 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

Art Direction Lilian Andrade · Photography Rogerio Tonello · Styling Cyntia Silva · Make Up & Hair Paulo Renso .

ESSENTIALSWEAR PG// 132 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 133 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

ESSENTIALSWEAR

TOP842 Tamanho/Size: U

CAL856 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 134 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

PG// 135 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

ESSENTIALSWEAR

MAC846 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 136 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

TECNOLOGIA DO TECIDO

PG// 137 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

ESSENTIALSWEAR

TOP842 Tamanho/Size: U

CAL786 Tamanho/Size: U

DISPONÍVEL NA LOJA VIRTUAL AVA I L A B L E O N T H E W E B S TO R E W W W . S U P E R H O T. C O M . B R

PG// 138 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

FABRIC TECHNOLOGY

TECNOLOGIA DO TECIDO

PG// 139 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

PG// 140 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT

LIVE.LOVE.LONDON

W W W . S U P E R H O T. C O M . B R

#superhot #fashion #fitness #gym #workout #gymtime #getfit #fitinspiration #training #girlswholift #designedtoinspire #noexcuses #run #crossfit #bodybuilding #sixpacks #london #pic #photography

PG// 141 W W W . S U P E R H OT. CO M . B R

LOOKBOOK & EDITORIAL

SIZE CHART TA B E L A D E MEDIDAS

THE SUPERHOT MODELS ARE DESIGNED TO VALORISE THE FEMALE BODY AND ALLOW THE PRACTICE OF SPORTS WITH COMFORT AND STYLE. OS MODELOS DA SUPERHOT SÃ&#x192;O DESENHADOS PARA VALORIZAR O CORPO FEMININO E PERMITIR A PRATICA DE ATIVIDADES ESPORTIVAS COM CONFORTO E ESTILO.

PG// 142 W W W . S U P E R H OT. CO M . B R

BY SUPERHOT #superhot #fashion #fitness #gym #workout #gymtime #getfit #fitinspiration #training #girlswholift #designedtoinspire #noexcuses #run #crossfit #bodybuilding #sixpacks #london #pic #photography

HOW TO MEASURE COMO MEDIR

BUST PLACE ONE END OF THE TAPE MEASURE AT THE FULLEST PART OF YOUR BUST, WRAP IT AROUND (UNDER YOUR ARMPITS, AROUND YOUR SHOULDER BLADES, AND BACK TO THE FRONT) TO GET THE MEASUREMENT. WAIST USE THE TAPE TO CIRCLE YOUR WAIST (SORT OF LIKE A BELT WOULD) AT YOUR NATURAL WAISTLINE, WHICH IS LOCATED ABOVE YOUR BELLY BUTTON AND BELOW YOUR RIB CAGE. (IF YOU BEND TO THE SIDE, THE CREASE THAT FORMS IS YOUR NATURAL WAISTLINE.) DON’T SUCK IN YOUR STOMACH, OR YOU’LL GET A FALSE MEASUREMENT. IF YOU GENERALLY WEAR YOUR CLOTHES BELOW YOUR WAIST, TAKE THAT MEASUREMENT AS WELL. HIPS START AT ONE HIP AND WRAP THE TAPE MEASURE AROUND YOUR REAR, AROUND THE OTHER HIP, AND BACK TO WHERE YOU STARTED. MAKE SURE THE TAPE IS OVER THE LARGEST PART OF YOUR BUTTOCKS. BECAUSE MAKING SURE THE TAPE IS LEVEL BACK THERE CAN BE HARD, TRY TO DO IT IN FRONT OF A MIRROR. PG// 143 W W W . S U P E R H OT. CO M . B R

BUSTO PASSE A FITA MÉTRICA PELA PARTE MAIS LARGA DE SUAS COSTAS E SOBRE A PARTE MAIS CHEIA DE SEU BUSTO. CINTURA ENVOLVA O ABDÓMEM COM A FITA MÉTRICA LOGO ACIMA DO OSSO DO QUADRIL. (SE VOCÊ INCLINAR O CORPO PARA O LADO, O VINCO QUE SE FORMAR É SUA CINTURA NATURAL). DEIXE-A JUSTA AO CORPO MAS NÃO A PONTO DE COMPRIMIR SUA PELE. QUADRIL A FITA DEVE ENVOLVER O MAIOR PONTO SOBRE A REGIÃO GLÚTEA, COM A FITA MANTIDA EM PLANO HORIZONTAL, SEM PRESSIONAR A PELE. PODE SER DIFICIL NIVELAR CORRETAMENTE A FITA, POR ISSO, TENTE TIRAR A MEDIDA EM FRENTE A UM ESPELHO.

NÃO USAMOS PRODUTOS DE ORIGEM ANIMAL EM NOSSAS CONFECÇÕES E BUSCAMOS FORNECEDORES QUE POSSUAM A MESMA CONCIÊNCIA AMBIENTAL. WE DO NOT USE PRODUCTS OF ANIMAL ORIGIN IN OUR CLOTHES AND WE LOOK FOR SUPPLIERS WHO HAVE THE SAME CONDUCT.

CRUELTY FREE LIVRE DE CRUELDADE

INVESTIMOS EM ARTIGOS “EASY CARE”, OU SEJA, FÁCEIS DE CUIDAR, SECAM RAPIDAMENTE E NÃO NECESSITAM DE PASSAGEM À FERRO, EVITANDO ASSIM O DISPERCIDIO DE ENERGIA ELÉTRICA. WE INVESTED IN ARTICLES “EASY CARE”, MEANING DRY QUICKLY AND DO NOT NEED IRON, AVOIDING WASTE OF ELECTRIC POWER.

E C O L O G I C A L FA B R I C S TECIDOS ECOLÓGICOS

EMPREGAMOS INTEGRANTES CARENTES DA COMUNIDADE E PROMOVEMOS A INCLUSÃO DE DETENTOS NA SOCIEDADE, OFERECENDO REMUNERAÇÃO JUSTA, BENEFÍCIOS E CAPACITAÇÃO. WE EMPLOY LESS FORTUNATE MEMBERS OF OUR COMMUNITY AND PROMOTE THE SOCIAL INCLUSION OF PRISIONERS, OFFERING FAIR REMUNERATION, BENEFITS AND TRAINING.

SOCIAL WORKERS MÃO-DE-OBRA SOCIAL

SEWING A BETTER WORLD COSTURANDO UM MUNDO MELHOR

Queremos viver em um mundo melhor. Conheça os conceitos que nos norteiam e nossa responsabilidade social e ambiental.

BUSCAMOS REDUZIR O IMPACTO DA CADEIA DE MODA NO AMBIENTE NATURAL. WE LOOK TO REDUCE THE IMPACT OF THE FASHION CHAIN IN THE NATURAL ENVIRONMENT.

E C O L O G I C A L FA S H I O N MODA ECOLÓGICA

INVESTIMOS EM ROUPAS QUE POSSIBILITAM VÁRIAS FORMAS DE USO, UMA CALÇA QUE PODE SER USACA COM TÊNIS, PARA UMA CAMINHADA, OU COM SAPATO DE SALTO, PARA SAIR A NOITE. WE INVEST IN CLOTHES THAT ALLOWS SEVERAL WAYS OF USE, A PAIR OF PAINTS THAT CAN BE USED WITH TENNIS, FOR A WALK, OR WITH A HIGH HEELS TO GO OUT AT NIGHT.

MULTIFUNCTIONAL CLOTHING PEÇAS MULTIFUNCIONAIS

W W W . S U P E R H OT. CO M . B R GIRLS WHO LIFT