B E TH A N Y F I T TON
BRIEF
This brief was set by LCA film society, the aim is to create a poster for their weekly film showing. The film selected is BirdMan, this is due to the hidden themes, complicated dark humour of the story line which leaves for a wide range of outcome exploration as well as conceptual ideas. The deadline is the week before the film showing, this is a small brief for this module picked due to rage of style that can tested. Birman is a black comedy flown get life of Riggan Thomas, an old famous actor who portraying an iconic superhero Bird Man, but 20 years later he struggles to do work outdid this job and aims to produce a board way play. The play follows he’s personal battles with his ego and attempts to recover his family, his career, and himself after the last few years.
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B E TH A N Y F I T TON
IDEAS
The film was selected for this brief has a wide range of themes and ideas which the poster could be design around, due to rage of different themes, views on the film and the art direction. The client has left the brief very open and have not set any design style aimed for or any restriction except it must include the logo, time, date of the film and the film title at A3 size.
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B E TH A N Y F I T TON
MOCK UPS
The main 3 ideas for this brief are drastically different outcomes, visually and conceptually. Typography Idea - The film follows the main characters constant battle with his inner voices, and inner persona of BirdMan a role he played famously for many years. This typography idea shows the differences between the bird man persona and Riggan Thomas in the form of 2 different typefaces, the first is the wild free crazy ‘birdman type’ this is then overlapped via the more serious digital functional type, the drastic difference in the style has been selected to reflect the difference the main character and his alter ego. as. This shows a script that has bee wrote for him but where he has been called BirdMan as his identifier rather than his correct name. In anger at this Riggan has crossed out the name and replaced this will the correct term.
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College Idea This idea is taken from research into past poster selected by the society, the college style and mix media is popular visual picked. The college visualise the ‘Birdman’ part of Riggan as drawn wings, this shows how this idea of being held back by the role is his own perception rather. The poster allowed see type to cover the actors eyes, this is done as eye are seen as our unique identifier, the most accurately way to identify us, therefore this shows how the ‘birdman’ persona has taken his identity and replaced. Script - This ideas comes from the way Riggan is associated as bird man in the industry, this is his nickname and what people use to refer to him as. This shows a script that has bee wrote for him but where he has been called BirdMan as his identifier rather than his correct name. In anger at this Riggan has crossed out the name and replaced this will the correct term.
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B E TH A N Y F I T TON
FINAL COVER
Concept wise the audeince felt the script idea was the strongest which could be developed further if the brief wasn’t only a small brief, but as the aim of this brief is to create a visually pleasing attention grabbing poster which will excite the audience to going to the see the film showing the most popular idea was the college style idea. This is due to the quirky nature of the poster appealing the range of student at the college rather than just the graphic design student via the use of different style and media, this also is fits with the style preferred by the client in past research, The final poster has a strong concept to underpin the design but is visually more suitable for this brief, it express bird man film in ambiguous way that will intrigued the audeince.
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