A Conversation
social norms and expectations and there contradictions - you are expected to be confident but not to confident as then you are big headed - expected to be friendly but not to friendly because that is creepy - have knowledge but don’t always talk about it - listen to poeple - look people in the eyes - hand shakes have to be firm but not to much these are all things we are continually learning though life how to comunicate and connect in the best way. but what if you dont learn these rules ?
text talk examples 2moro - Tomorrow , 2nite - Tonight , BRB Be Right Back , BTW - By The Way , lol – laugh out loud, TTFN – tata for now , B/C - because , FB– facebook , U – you , BF, GF– boyfriend girlfriend.all abbreviations of word we use often but unless you already know the abbreviation are it could be easily deciphered from within the body of text they are useless
Ideas Dyslexia: what people with dyslexia experience and ways to fix this People with dyslexia often swap , rotate and flip letters the problem is that the letters are two similar to each other , dyslexia font makes each letter a unique shape to stop this happening. letters merge and blend , extra distance between letters to stop this happening white background breaks through the letters distorting them and making them hard to makes out clearly this give a movement or a growing and shrinking effect to the letters dyslexic people also skip the beginning of sentences beginning reading from the first word that catches there eye or is easy , and have to restart the sentence many times.
climate change-
accents-
- It is estimated that within 100 years there will be no rainforests - how will it effect the world - what can we do to stop it - what will the world be in 200 years
Accents are all about dropping letters , and adding them in, there a way of distinguishing between where we are from and is learnt from an early age . its also about set phrases that are used in everyday talk but only for that area or town - how accents effect comunication - handy dicinary of translations
Development idea generation looking in to the idea of confusion in communication and difficulties
research
while looking into dyslexia i found this very interesting image that i feel explains it very well , only after re reading this image i realised that some of the words are muddled up near the beginning for the text as my brain is constantly reshuffling words i didn't find it any different. i would like to play around with some of these concepts in my work.
Artist Research Hungarian illustrator Anna Kรถvecses makes cut out-like illustrations with warm colour palettes of greens, blues and browns combined with simply formed silhouettes she has illustrate recreated medical cases from the past in a straightforward, but creative manner. i like her simple use of basic shapes and simplistic lines to create images that are cute and graphic.
Reflection as i have begun working on the idea of problems with communication , i started to focus on dyslexia and this got me thinking its not something someone can see , yes there are little warning signs and give always such as poor spelling , difficulty telling left from right, aversion to reading long texts and difficulty following a conversation. but just by looking at someone you would know what difficulties they have this got me thinking about the concept of invisible illnesses Invisible disabilities are chronic illnesses and conditions that significantly impair normal activities of daily living. In the United States, 96% of people with chronic medical conditions show no outward signs of their illness, and 10% experience symptoms that are considered disabling. when i was thinking about these types of situations i realised people don't know how to react to something they don't know about or don't see directly , a broken leg that's easy that will heal but an invisible chronic illness is different i want to explore way people view these conditions on both sides of the fence and ways i can explain what's going on.
research i have been thinking about what makes something a disability or illness and it is usually something visible combined with knowledge and understanding .
this is an image of my brother from this image most people can tell he has a disability
this is still him but bcause the disability is hidden peoples perception of him changes
i see this kind of thing a lot when we are out in public together if he has his leg on and it is covered people don't look twice at him if he has his leg on and it is visible people stare and are likely to offer him help if he looks like he is struggling , the two differences interest me as he is just as capable with his leg showing as not , he still struggles with the same things but with out visual clues people cant seem to make an intuitive leap that there might be a underlining reason for things he does . the most obvious depiction of this is disabled parking spaces he often gets dirty look or even people confronting him over parking where he is legally entitled to park and you would think simple show them your leg but he doesn't feel he has to prove anything to them which often leads to them wispering about him and pointing which when you begin to think about it is strange and unusal behaviour for a person to do to another but becuase they dont see a visual clue that explains his actions they feel they have a right and obligation to judge.
Some examples of invisible illnesses are: Allergies and Food In-tolerances Rheumatoid Arthritis Cancer Chronic Fatigue Syndrome Fibromyalgia and Chronic Myofascial Pain Depression and Mental
Illness Diabetes and other Blood Sugar Issues Digestive Disorders (such as; IBS, colitis, Celiac, etc.) Headaches, Migraines, etc. Heart Conditions Lupus
Lyme Disease Multiple Sclerosis Neurological Diseases Sjogren’s Syndrome dysautonomia learning difficulties
people often judge others by what they see, concluding that they are either capable or incapable based on the way they look. It may, therefore, be difficult to understand someone who “looks” fine, but acts incapable. All too often judgments are made that the patient cannot be ill, because they do not look sick
Research Postural Tachycardia Syndrome (PoTS) Simply standing up can be a challenge for people with PoTS as their body is unable to adjust to gravity. PoTS is characterised by orthostatic intolerance (the development of symptoms when upright that are relieved by lying down). Symptoms include headaches, fatigue, palpitations, sweating, nausea, fainting and dizziness and are associated with an increase in heart rate from the lying to upright position of greater than 30 beats per minute, or a heart rate of greater than 120 beats per minute within 10 minutes of standing. and yet from a outward stance these people look perfectly healthy
primary research " Just because you might look alright, doesn't mean there's nothing wrong" "That we don't want to hear about solutions, we have researched this thing to death to try and get better. What we need is compassion and understanding and to be treated as people to are grieving a huge loss which is not a choice!" "It doesn't go away just cos its now boring you" "when you ask how we are and we say fine we dont really mean it we just dont want to bore you with the list of crap we have going on" But please, PLEASE never compare disabilities. EVER! Disabilities and the effect and impact that have on your life are like fingerprints. Also, they are totally subjective. The parts that affect me most might not be same as the
i have decided to ask the people directly effected by invisible illnesses these are some of their responces to "what do you wish you could tell people about your illness / what do you think it important to remeber"
ones that affect someone else!" "At first peeps were either trying to coddle me - be over protective when I still need to try do stuff, or others saying what I need is exercise or to eat more " "My life feels like a shaken up jigsaw puzzle thrown out of a skydiving plane with no parachute" "Don't judge by how someone looks!!!x make up, nice clothes and hair can hide a whole world of pain, exhaustion, feeling horrendous!x" "with so many people telling me "you dont look sick" sometimes i find myself believing them and then when my condition stops me doing something i really love its like getting sick all over again" "Millions of individuals with chron-
ic illnesses bear the extra burden of family, friends, coworkers, and even healthcare professionals who don’t believe these patients are ill because they don’t “look sick" "Like all the things not to say to us, "at least it's not cancer", "but you look OK?!". That in the way you wouldn't tell an amputee that by running they'd grow their leg back, you wouldn't tell us that by getting out more when we're exhausted it'll help us feel better. (I have other issues too which contribute to feeling this way)" in responce someone else replied " So true hun. I'm sick of people saying all that, I've lost 9 of my family to cancer but realistically I'd rather have cancer than all theses illnesses as with the big C you either fight it or loose the fight, ME postural orthostatic tachycardia syndrome to name a few are a bloody life sentence x"
Development quick idea creation into invisible illness
Artist research illustrator Tom Haugomat has created a new tongue-in-cheek print campaign for Volkswagen’s used cars sees parents’ white lies recast as a metaphor for untrustworthy sellers. “If they lie to their kids, what will they tell you when they sell you their car?” the adverts read.his use minimal palette as in the mostly two-tone imagery he has created for Volkswagen. Initially a print campaign for French newspapers, the images are now also being printed as poster adverts and winning examples of strong advertising that says more with less. i like his use of contrasting colours to show everything from objects to highlight and shadows you really can say more with less
Experimentation the last two days i have been working on quick idea generation while researching invisible illnesses these are the thing si have produced this image was produced of the idea of wearing a mask to hide the illness or it not being obvoius on your face something is wrong
i then started to look at peoples responces and more reseach and pieced together things that people say they think about , so i depicted them coming out of someones head and no longer being invisible.
i then begain thinking about how someone with an invisible illness looks no different to anyone else so i created these charecters just everyday so that i will be able to use them though out my project
Experimentation with the concept of people just saying they are fine instead of having to explain there illness over and over to people who don't belive them.
i then came up with the idea of a stamp that we label poeple we meet with and how doing this is one of the biggest problems for people with hidden illnesses as they dont look sick.
experimentation with the idea that people carry around there invisible illnesses. i have tried to make the illness visual and in this instance i have drawn the illness as a monster sitting on someone shoulders i have left the human looking normal trying to represent that people often don't show when there illness is weighing them down .
Experimentation i wanted to use the titles of invisible illnesses and add forces on to them to create the distorting and destroying aspect of invisible illnesses the 2 i chose where p,o.t.s and dyslexia i wasn't sure how to use C4D , but i wasn't to bothered how much control i had over the text as i wanted to replicate the chaotic feel these conditions can be.
Animated tests
Artist reserach i love the styles of these the use of textures and colours to give the impresion of a sketch book or an old scroll id like to use these types of colours and work on ways to explain invisible illnesses
experementation working with the idea of invisible illness following you around but being un seem i have created this image , it was partially inspired by these image i found
Experimentation using quotes and saying i have collected from people with invisible illnesses i have created theses graphics i wanted to use muted colours to give an ages and fed up feel to the work . for this image i have combined the idea of using stamps to make people stop talking with this idea.
i like these people cause there is s omething confusing and unusual about the combination of text with such a plain faced character and i feel that this explains the disconect people have about invisible illness and how people with these types of conditions feel when people give them "advice"
Research
Experimentation because i have an allergy to milk i have to look at the ingredients of all food to check it , this is something that people with out an allergy never think of doing , i thought this was similar to how people over look illnesses that they cant see so wanted to combine the idea of invisible illnesses with allergy advice and created this graphic .
looking into the idea that people are made up of pieces of there personality and for people with invisible illnesses these piece can also be symptoms
Experimentation using responses i collected earlier in this project i have created these graphics trying to give them an old book feel
Experimentation responses to invisible illnesses giving them a textures feel
development : i decided to create a font to work with on my project , i like to make everything from scratch and give it that hand made feel i took inspiration from my sketch book and produced this font
i have spent this weekend trying to sum up what its like to have an invisible illness , trying to create a visual image though my description my first idea was that of a light being swithced on signifying that once people start to get ill or struggle , something small has changed but it grows till it takes over your life this was the first draft i created invisible illness is like a light being switched on , it slowly fills the person ,the person has still the same beliefs and dreams but something new is added , it’s the same person but something extra that changes their whole outlook on life , and if people arnt looking for it all they see is the darkness i really liked this analogy but thought it would be better to describe it as a space in order to take the individual idea out of it and make it a universal concept invisible illness is like a light being switched on, it slowly fills the space. the space is still the same, same size ,same items within it but something new is added, it’s the same and yet the light changes everything, but if people don’t see the light all they see is darkness. with this quote i want to work on creating an animation around it .i have begun with creating some graphics along this idea of a light , using textures to give the hand made feel that i want to keep though out my project.
using the quote i created "invisible illness is like a light being switched on, it slowly fills the space. the space is still the same, same size ,same items within it but something new is added, it’s the same and yet the light changes everything, but if people don’t see the light all they see is darkness." i have been working on a layout and look that i want my final piece to have , i decided change the breaks i but in the animation to make it flow more . i then added a texture over the animation to carry on the old , hand made look i have been working with i like the over all look of my animation but feel that the typography needs more work
Development to acompany my animtion i have created stickers. using the charecter i created early on in my project and focusing on the invisible empahses of my project.
this is my final piece for a conversation brief , after finishing the animation i felt like it needed the quote read out so i got my partner to read out the quote , this was quite hard as he struggled to either read in time with the text or talk natural pauses when reading out the quote when faced with my animation , so i removed it from the equation and got him to read out the quote from text and got a 25s clip this clip i then placed into after effects with my final animation and edited cutting the clip and the sound up to match each other then speeding up the animation and filling the gaps with shots clips of background sound that was playing though out my sound clip. i feel that this has worked well although i know that if i had worked my animation to the recorded quote in the first place it would have been much easier. im very proud of my quote animation and feel it really gets across my idea of invisible illness with out being lecturing , our patronizing which are the two things i didn't want to be . i feel like my animation raises knowledge and awareness with out being in you face and after all that is what invisible is , effecting things without being obvious .
Final Piece
YC N-
a2 Milk
Create an animation educating target consumers about a2 Milk, inspiring them to try it. This one stood out to me as I am allergic to milk and already know the struggles of wanting a cup of coffee and not having the correct type of milk in also the worries people who cant consume cows milk have regarding the lack of calcium in there diets. For this brief they wanted us to create an animation explaining the complicated process of there product in a simple way Target : Women and mums particularly of young children who would like to drink cows’ milk because of health, nutrition, taste but feel they or their kids cannot
Not anti- milk
tells a story of A2 Milk
A2 Milk short animation
new kind of cow
IDEAS
winner meddel for the selected cow
for people who dont get on with milk
cows selected to get rid of A1 protine
super cow , special , here to save the children that cant have normal milk
The first thing that came to my mind was this was a kind of super milk the goodness of cows milk but for people who cant drink cows milk . I liked this idea and created this quick graphic to represent my initial thought
Marine Stewardship Council We would like to target 18-25 year old ‘Aspirationals’. These are people who have a tendency to: • Shop for new things that excite them • Stand out by the way they look, their style • Believe in the need to consume less and preserve the environment for future generations • Encourage others to buy from socially and environmentally responsible companies
Fever-Tree Design or illustrate limited edition Bottles, in a beautiful and sophisticated style, to engage customers and raise Money for Malaria No More UK. This brief also interested me as I love Illustration and to me this brief instantly said one of illustrative designs and i thought it would be interesting to step out side of what i usually do in my work. i also liked the charity aspect to this brief and felt it would a good project to try and be involved in .
Walkers
Creatively define the 2017 Walkers campaign to make it the biggest and best one yet. This brief didn’t really stand out to me Immediately but once I started thinking about ideas it was a chance to use my humour within my work in an effective and playfully way and this really enticed me.
fun make a campaign
100% potatoes
Walkers British
since 1948
if its not real walkers its not cool
IDEAS
new craze kids trade them at school puns about walkers document the walkers though the years since 1945
trends though out the decades related to walkers
compare them to things that are british : big bed, red busses , tellephone boxes
best pressent to get at christmas or for a birthday
chosen brief Walkers Creatively define the 2017 Walkers campaign to make it the biggest and best one yet. Idea : make walkers cool , like a fad People asking for them for Christmas they are the coolest new craze Kids trade them , want to collect them all Gaining inspiration from a selection of fads over the years working with the idea that walkers has been around for such a long time and is the top selling snack food in the UK , i want to create a concept around them being the must have item fun intrests people wants people to be involved
s l i g ht l y cheeky
what makes a walkers campign stand out ? gets across the heart of the brand
wants to entertain as well as sell
a good talking point
past walkers campaigns and what made them popular
Walkers baked: In January 2010, Walkers Baked launched a new marketing campaign featuring Gary Lineker the campaign has led to a 17% rise in sales compared to 2009 The centrepiece of the Marketing campaign is the ‘Look Good Naked’ television advert featuring Gary Lineker which began airing on 1st January 2010 for six weeks. This advert was so effective because it was different to any other advert that had been done , it was cheeky but not offensive and it continued walkers theme of being cheeky and pushing the boundary’s but in a family friendly way.
Walkers’ ‘Do us a flavour’ : This advertising campaign which ran throughout 2009, has received widespread recognition from the advertising industry for the innovative and interactive way it reached consumers. I worked because it got people involved not only on an initial ideas bases but got them excited to try create new flavours , to buy new flavours and to try as many flavours as they could . this boosted sales and also created a hype around walkers getting people talking.
Research
In an attempt to understand the walkers product more I have don’t a small photo-shoot around a packet of walkers and its contents , focusing on each stage of the packet , it full , then the emptied the packet , the crisps inside and finally the packet crumpled up , this has given me a deeper understanding on the style of the brand the materials and all that is involved when eating a packet of walkers crisps.
walkers history Walkers Snack Foods Ltd is a unit of PepsiCo, Inc. it is the United Kingdom’s leading manufacturer of crisps, or potato chips. Every day about 11 million people bite into one of the company’s products. Walkers grew from a regional Midlands brand to one of the biggest in the United Kingdom after being acquired by Pepsi in 1989. Walkers was begun by mr hennery walker , a butcher from Mansfield , who moved in the 1880s the run a shop in Leicester , the then began to produce meat pies and moved to Cheapside in 1912. After post war rationing made meat scarce walker was forced into starting a new side line and began frying sliced potato. Once meat rationing ended they continued to make crisps as they had become increasingly popular
colours associated with the walkers brand
as many of my ideas a very diffrent from each other i want to try and link them together with colours and i think the best colours to use are one already synonymous with the brand.
why has Gary Lineker been so popular for walkers ? Gary Lineker is a house hold name of all ages one for being a footballer and two because he has been doing walkers campaigns for 20 years he has become synonymous with the brand and because of his reputation for being a nice guy it makes people feel they can trust him and thus trust walkers . also his qwerky personality and large ears fit with the company’s humar-filled ideology walkers and Gary have become so synonymous you cant think of one without the other
Research Walkers is owned by PepsiCo and overseen by its PepsiCo International division Walkers brand is the UK market leader in crisps, followed by Pringles.
Competitors
1.Mc Coy’s Crisps
:
2.Pringles
How to make a good campaign . Effective campaigning means using the minimum amount of effort to achieve the maximum impact . Planning is critical to making your campaign focused and effective. . Try to predict how the external environment or the area you are working in might change . Before starting an advertising campaign, you must know your target market , You need to have a fairly good idea of the age, sex, marital status, and income bracket of your target audience Clear and single – minded. The core message regardless of the media platform – is easy to understand and based on one core message Emotional. In most cases , information alone is not inherently motivating . effective campaigns appeal to peoples emotions as much if not more then their rational side . You must also know your competition. What products are similar businesses offering and what advertising strategies are they using?
Things to consider for the walkers campaign : What , exactly , it’s the problem that I am trying to solve ? how do we get people interested into walkers crisps , how do we entwine it in to the subconscious of the populous. The audience . how do they perceive the product ? : Quick, easy , tasty , trusted. Target audience ?: British public .
quick idea generation walkers in conection with a popular fad
Idea Developent
Looking back at some of the ideas I had created on of my favourites was a tamagotchi based on the cycle from potato to walkers crisp packet , this was formed from the fact that walkers use 100% potatoes in the crisps .so i have now created a graphic to represent the life of a walkers crisp tamagotchi.
This image was based on the idea that kids who don’t have walkers are uncool and to be the coolest child you need to have walkers so children would do anything to pretend to have walkers crisps. I wanted to give the font a child like impression to stick this the theme of child hood . giving an underlining timeless feel with its colour and texture I want to give the feeling that walkers is timeless and has always been the most popular with children .
What is a fad ? Graphic designed around the idea that walkers are the coolest thing that everyone wants to collect them all
Idea Developent
Wildly popular, but short-lived. An intense and widely shared enthusiasm for something, especially one that is Short-lived; a craze. A fad or trend is any form of behaviour that develops among a large population and is collectively followed enthusiastically for a period of time, generally as a result of the behaviour being perceived as popular by one’s peers or being deemed “cool” by social or other media A fad is said to “catch on” when the number of people adopting it begins to increase rapidly. They normally fade quickly once the perception of novelty is gone.
s.w.o.t analasis of walkers Opportunities 1. The huge market for environmental friendly packaged food can be used 2.Since The product is competing more on price, more focus in trade relations enhancement and increase in shelf space might lead to sales volume increase 3. Tap in the emotional connection between people and snack food – linked to school life, lunch time. Weakness – 1. Less number of chips in small packages have earned the wrath of consumers 2. Limited exploration of other markets and products
Idea Developent pixleated walkers logo for my video game animation . keeping with the feeling of a classic video game
Strengths 1. Large variety of flavours, ever increasing and getting customers involved with making the flavours they want 2.Exciting Promotional campaign track record – comical and unique advertising makes the walkers brand stand out and easily recognizable 3.Large Variety of sizes easily available giving the customer more choice Treats 1. Aggressive threat from much healthier snacking competitive products
Idea
: a walkers game
in the style of 90s video games
I have begun by creating some characters based on Gary lineker . I wanted to make my characters pixleated and only a few different positions so I can give that jerky animation style indicative of the era . to being with I wasn’t sure how to go about creating this look so I just began creating basic shapes and then explored different effects and options in illustrator and applied it to my images . these are what I created the first image although it doesn’t look very good was the first image I finally was please with the pixleated look combined with the yellow times though out the image reminded me of old video games . the next image was once i had found the grid tool in illustrator and I used the live paint tool to fill in each square to create the below character .
Idea Development Playing with the idea that walkers have always been around and are an integral part of society and feature in holidays and celebrations . i have created these graphics one about a child wanting walkers for Christmas, and the second graphic is about how the bright colours and icon design would be used to decorate a tree at Christmas time.
Idea Development Keeping with the idea of fads and things that captivate people I have created a candy crush inspired graphic based on walkers I have chosen to do this game because it very popular and spread across all of society into all aspect of popular culture and was discussed often which is the kind of thing im trying to hint at for walkers
Quick idea generation playing with the idea that kids would want walkers because they are cool and what’s cooler to a child then a super hero so i combined these to things to make crisp man
Idea Development
Rubic cube graphic continuing on the idea of past fads , the rubics cube was a incredibly popular past time for a short period of time and re survives every few years its a stereotypical fad. I have re developed it giving it the walkers logo to like in to the brand
Idea Development
Graphics for my concept of trading cards based around the walkers brand . I have based them on top trumps a popular card game among children , the title of the flavour of crisps would be important but also the naming of the categories as you want to make the game interested but still stay try to what walkers is . because of this I came up with the sections Flavour hit , Aroma , Popularity. I have then tried to give them a numerical value in relation to each other so that the game can be played . the player would choose there top card and a section e.g. . flavour hi :12 the second player would then have to state what is on there card in the same sections , the higher number wins the card . the player that finishes with all the cards wins.
Idea Development
This concept came from the idea that walkers are so cool that they would be the thing that Children would ask for Christmas , I created this graphic in response to this in the style of a Christmas poster or Advert .
Retro Video Development screen grabs from my animation of a retro video game, the concept of the game is that the Gary Lineker charecter moves though out the levels collecting packets of walkers crisps that will pop when the charecter reaches them . i wanted ot create the feel of a retro game by having it pixleated and blocky , i also wanted to create some texture in the animation so that it would look aged. i feel that this animation has worked very well at giving the inpression i wanted to if i had more time i would be able to add more levels and more intersting movements , also a variety of crisp flavours . i would also liked to have added in a boss to beat at the end of the levels.
dress up add ons for walkers crisps , this was spawned of the idea of the childrens toy barbie , or bratz where you can dress up charecters to personilise them
walkers conkers , in oder to recreate a game of conkers i layered pva glue on the crips this made the sollid enough to threat a piece of string though , i then set up the camera to film us playing a game , unfortunetly the conkers smasked on first impact but the one being hit stayed togther , i think this experiment was sucessfull as when playing it i was reminded of playing conkers in the playground as a child and it diffinetly caused excitement between the two players.
EXPERIMENTATION
Reflection after i had experimented with a veriety of diffrent ideas and worked on diffrent fads and crazes from a variety of years i now have to think of away this idea could be used by walkers in an effective campaign, i begain to consider what the packets would need to look like for the campaing and considering it is about linking people back to there childhood i wondered about creating packets that represented that era or year i also concidered re using the walker packets designs that are assosicated with each decade , these packets could then contain the clasic collect the all tokens that were popular though out the 80’s and 90’s once people had collected enough they would be able to send of for a retro toy of there choice i feel that this idea combines the best of walkers with the best of childhood fads and could create a buzz and talking point around the company and product in a much diffrent way then they have been doing in recent years
Reflection using walkers inspired toys - ie walkers packets yoyos , walkers candy crips games , walkers retro video games , walker crisp conkers and walkers top trumps get the public involved in coming together and sharing there memories and experiences with there own childhood fads by playing them together. this can be continued with in walkers crisps , the public can buy crisp packets bassed of designs from there childhood with in these they can collect tocons to trade in for walkers retro fads or codes to online walks games.this would create a fresh buzz around walkers focusing on the idea that walkers has been there though out peoples lives and is fun and playfull , the perfect acoumpanyment to lunch time though out your life .
Animated experimentation
Final Idea The final concept shows Gary Lineker traveling through different eras of games collecting and battling walkers crisps, In the style of each decade. This would be reinforced by Walkers packaging being a representative of the designs and styles Walkers have used in the past, within these packets the public would be able to collect tokens to trade in for walkers inspired games and memorabilia such as rubix cubes and top trumps style games. This concept is true to the walkers brand as it is fun and represents Walkers long and trusted history in British culture. This would create a buzz around Walkers throughout different generations, it fits the Walkers brief as it unites each generation in nostalgia and breaks through differences in culture, to have some fun and share in the memories together. The public would be able to relive and share their favourite childhood moments with their children and others. Children would be able to collect and play with games that their parents loved, this idea crosses over the generation’s gap and gets everybody involved together. The end result is engaging in a fun, visual and interactive way with its mix of physical and digital items to create a hype around the brand and signify that walkers have been with them throughout the generations. This idea has something for all ages and is thoroughly engaging in every way revisiting Walker’s long history in a fun and playful style by traveling through each era since walkers began, creating nostalgia for the public through memories of childhood and fun. It reminds people that walkers have been a part of the fabric of Britain for generations, the public will be able to go on a journey alongside walkers and have some fun along the way.
Final piece
collide
Research Happiness and colours produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter
associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success and encouragement
the building blocks of happiness POSITIVE EMOTION ENGAGEMENT RELATIONSHIPS MEANING ACCOMPLISHMENT
Creativity Breeds Happiness “Engaging in creative pursuits allows people to explore their identities, form new relationships, cultivate competence, and reflect critically on the world. In turn, the new knowledge, self-insight, and relationships serve as sources of strength and resilience.�
Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety.
Research
happy moments
Things that will make me happy in the future
Concept Ideas concept one : my own happiness and what it would want in the future concept two :P the down side of the digital world and how it effects peoples happiness will this effect people in a more dangerous way in the future concept 3 : my future stage by stage animation of me and brews growing over the next 50 years concept 4 : plugged into the digital world - future scenario where we wake up in the morning and are instantly plugged into the world working shopping and socialising in a virtual reality with out ever having to leave the house ,
Development things that make me happy now
focusing on what makes me happy no and the colliding this with the idea of the future self and what i feel would make me happy in the future i have begun to think about my surrounding in particular my flat , i have always dreamed of living in a miniature home that is beautiful and functional , i have also always wanted a dog . to begin with i have create a simplified version of my flat ,
Research what i want in a furture home
Development wanted to use c4d as i haddnt used it befor and thought this would be a good way to practice
developing the flat and adding in detail
experimentation with house building tool in c4d
Physical flat Bed
Panda
The making
Reflection i have been focusing on what happiness is to me and the more i look into it its evident happiness is different for everyone , because of this i want to develop my project from my life to other peoples views of what happiness is. i want to collect as many answers as i can in their own handwriting as i want it to be a personal thing , i then want to create a book / animation depicting these answers i want to book to evoke happiness and to have a whimsical feel when you read it. i have found when collecting these answers people have had a lot of fun thinking of what to write, and reading other answers because of this i feel the book will be a interesting and amusing read.
Primary reserach collected about 100 responces
Experimentation
Development
Animated tests
happiness is motion grapics piece
in order to tie my idea of happiness from the start of the project and the ideas of other happiness together i have decided to add there happiness into the miniature 3d flat i had created, making and collecting objects that represent other happiness and using them for a stop motion in my small flat.
Others happiness
Final stopmotion