AW15 Trend Analysis: Street Style

BENEDETTA BARUCCO LUCY HAYWARD REBECCA MURESS SOPHIA STRONACH

PRESENTATION: TREND RESEARCH – STREET STYLE REPORT FASH10105 VISUAL AWARENESS

accessories

HANDBAGS

Street style

1 Key Style ♦ Backpacks 2 Trim ♦ Tassels 3 Material ♦ Snakeskin

handbags

Streetstyle

KEY TREN DS

backpacks

Streetstyle

N EW LOO K

backpacks

Streetstyle

ZARA

backpacks

Streetstyle

TO PSH O P

BACKPACKS §Mostly black leather (classic) §Clean silhouettes, linear §Mostly structured, not saggy §City chic style §Can be very minimal, no visible hardware §Sometimes combined with detailing such as fur, embroidery

tassels

Streetstyle

A CCES S O RI Z E

tassels

Streetstyle

PRI MARK

tassels

Streetstyle

TO PSH O P

TASSELS ยงMostly black or brown suede - not as daring as some displayed in retail (green, berry) ยงEither full bag, along the hem or just as a detail (e.g. zip) ยงSize and style vary ยงUsually in combination with leather

snakeskin

Streetstyle

ZARA

snakeskin

Streetstyle

TO PSH O P

snakeskin

Streetstyle

MA N GO

snakeskin

Streetstyle

RI VER I S LA N D

SNAKESKIN ยงSmall: full snakeskin leather + neutral colours (e.g. black) ยงBig / medium: snakeskin detailing or pattern ยงSometimes only printed

other styles

Streetstyle

EXA M PLES

NOTES §Many seasonal styles and colours pushed by stores aren’t actually purchased by consumers §Preference for classic, neutral pieces §Most important feature: SIZE! (=practical item) §People look at price and function before fashionable styles

handbags

Streetstyle

Fi na l N OTES

handbags

Streetstyle

Fi na l N OTES