In Fall 2006, Macy's relaunched its brand as a coast-to-coast presence as America's favorite "way to shop." To the beat of "Dancing in the Street," the campaign began with this direct mail book but also branched into all media. Along with my senior designer and our VP Creative Director, I worked on all aspects of the campaign, from the big picture to the details, finetuning and communicating the design guidelines to the corporation. I wrote the lead editorial as well as all trend editorial for all media. (See also the national magazine insert in a separate document.) Please use "Presentation View."
