July/August 2013

July 30, 2013

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FUNCTIONAL INGREDIENT CHEAT SHEET

BEVNET’S NATURAL BEVERAGE GUIDE

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Columns 4 First Drop Honestly, it’s a good story 6 Publishers Toast Acting naturally 24 Gerry’s Insights Enhanced water’s second wave

Departments 8 Bevscape GoodBelly and Evian get new looks 14 New Products Sparkling Ice lemonade 20 Channel Check Energetic extensions 26 Brewbound Craft-worthy imports to carry 88 Promo Parade Boxed wine gets classy

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11 • No. 5

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Features

Special Section

34 BevNET Live Wrap-Up A look at the summer 2013 event

61 BevNET’s Natural Beverage Guide Water, Tea, and other natual beverage listings

38 Constellation Finds a Beachhead Brands on the rise may lead to craft purchases 42 Following What’s Most Interesting Heineken’s new campaign

On the Cover 28 Adventures in Brand Building How Honest Tea Did It – Exclusive Excerpt

46 For Teas It’s Zero or Bust But should it be sweet?

52 Cheat Sheet The functional ingredients fueling the trend 56 Fancy Food NY Wrap-Up Highlights from the big apple

BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly except monthly in March, June, September, and October by BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices.

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COVER ILLUSTRATION BY SUNGYOON CHOI

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By Jeffrey Klineman

Honestly, It’s a Good Story We’re pleased this month to be able to include an excerpt from Mission in a Bottle, a new book by the co-founders of Honest Tea. We’ve got a ton of other stories, of course, but it’s rare that we’re presented with an opportunity to showcase a piece that dovetails so nicely with our own place in the industry, which is as a resource for the galaxy of the entrepreneurial beverage company.

Having had the chance to read an advance copy of the book, I can tell you that it offers a spin on the beverage business that is invaluable to the entrepreneur – largely because it’s told from the point of view of a pair who were, initially, outsiders. It’s an established pattern that many of the most effective entrepreneurs do not come from inside their industry, and that is certainly true in the case of Seth Goldman and Barry Nalebuff.

Much of the value of the stories that Seth and Barry tell come from their ability to recall, as adventurers in this new world of beverage, their encounters with many of that world’s established practices. Some made sense at the time, and, as many examples indicate, some seemed to be just plain ridiculous. Here’s one: Honest’s sales guru, Dan Cavanaugh, takes the pair out to lunch with route drivers from a distributor, where they learn that incentivizing the sales reps – a common practice – doesn’t make sense because some routes are more profitable, and the reps are just sharing the bonuses around.

Here’s another: a retailer isn’t putting Honest Tea out on the shelf because it sells too fast – he doesn’t want it to look out of stock. By not being entrenched in those patterns, the pair are able to disrupt the business, often to their advantage.

The creativity that Seth and Barry have

4 BEVNET MAGAZINE JULY/AUGUST 2013

shown over the long term in working around less-than-ideal practices is what has made Honest Tea such an important company, not just for beverages but for the broader entrepreneurial world as well. So are the mistakes that are retold here: the purchase of a bottling plant, their pursuit of a bagged tea business, bad hires and ill-fated negotiations.

There are those who have heard Seth speak – or who have met him – who will recognize many of the stories that are told in the book. But the addition of Barry’s insights helps to keep them from becoming hackneyed – and the stories, even for those who know them, bear repeating.

That other beverage companies would later successfully execute the plays that Honest Tea drew in the dirt is signal enough that there’s teachable material in this company’s evolution. True, Honest Tea isn’t the only company that has had to improvise on distribution – maybe not using a charcoal distributor, for example, but one that supplied cold cuts – but it’s awfully nice to see a full record of the many small decisions that have to be made when growing a brand all collected in one place.

Having them together lets us understand the record of innovation and mission that has come from the founders of Honest Tea. (Of course, having them told in tiny chapters in an easyto-read graphic novel is even better, because it’s an innovative format that caters to those who, like me, have absolutely zero understanding of the courses that Seth took from Barry at Yale, where the pair first met.)

Fawning over such a useful tool is easy, and it’s understandable that Seth and Barry have chosen to subtitle it a “Guide to Doing Business Differently – and Succeeding.” That’s a fair assessment, as the pair offer up a lot of advice and break with the comic narrative format repeatedly to give takeaways that are much more in the “how-to” vein. But that subtitle sells short the context – that there’s a fair amount of specialized circumstance in the growth of every business, and there are parts of the Honest Tea story that belong to Honest Tea alone.

While those circumstances mean that every solution tried by Seth and Barry won’t apply to every other business that seeks to apply them, they are also the stuff of a story worth telling. We’re glad to be able to help them do so here, for the benefit of our readers, and, we’re also glad to have had such a nice seat for much of the ride.

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MAGAZINE

By Barry J. Nathanson

www.bevnet.com/magazine

Barry J. Nathanson PUBLISHER

“All you gotta do is act naturally” – Ringo Starr

bnathanson@bevnet.com

Jeffrey Klineman EDITOR-IN-CHIEF jklineman@bevnet.com

Ray Latif MANAGING EDITOR rlatif@bevnet.com

Chris Furnari BREWBOUND EDITOR cfurnari@bevnet.com

Max Rothman REPORTER

It seems that Ringo and the Beatles were well ahead of their time, beverage wise. Using a little poetic license, I assume they meant things should be natural. Yes, I know they didn’t really mean that, but I wanted a lead-in to the theme of natural, and I love the Beatles.

Natural is the mantra of the present and future generations of consumers and of beverages. Over the course of the last few years, it’s evolved that most any beverage worth its salt must claim to be organic, healthy and natural. A major part of this issue is devoted to beverages of that ilk.

Within our pages is a vast guide devoted to both the natural channels and the beverages that want to be there. We have hundreds of listings of brands that are simple in their composition. They only use natural ingredients. The sweeteners being utilized are pure cane sugar, and the family of stevias and truvias – the answer for those who don’t want the calories. There is a purity and a passion in creating the products that the consumer will drink. It couldn’t have come soon enough.

We have many health issues in our society, but obesity is right at the top. We have been a generation of ingesters of processed foods that have been a root cause of too many health issues to list. We’re happy to provide a listing of beverages that are among the products taking the lead in

mrothman@bevnet.com

SALES John McKenna DIRECTOR OF SALES jmckenna@bevnet.com

Adam Stern SENIOR ACCOUNT SPECIALIST astern@bevnet.com

ART & PRODUCTION Matthew Kennedy CREATIVE DIRECTOR Aaron Willette GRAPHIC DESIGNER BEVNET.COM, INC. John F. (Jack) Craven CHAIRMAN jfcraven@bevnet.com

John Craven CEO & EDITORIAL DIRECTOR jcraven@bevnet.com

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going back to a kinder, simpler time of great taste and less fallout. This retro push couldn’t have come at a better time.

The revolution wrought by Whole Foods and other, similar retailers was one that succeeded because it found the demand for better and healthier. The consumer is willing to pay more, as well.

That was the first wave. Now everyone has jumped on the bandwagon to better nutrition. Our Guide is geared to brands that qualify for natural outlets, but now those outlets are in every retail format imaginable. That is a good thing.

Beverage marketers are taking great pride in their focus on natural. Whatever their motivation, the net result is healthier imbibing. We couldn’t be happier that the Natural/Healthy Guide has captured the interest and support of the industry. Creating our guide is something that came about naturally, of course.

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BEVSCAPE

The latest news on the brands you sell

THE NEW, NEW AGE

WARHORSES

Goodbelly Changes Its Look

Evian Revamps Bottle

As rising waves of demand attract new entrants into the probiotic beverage category, GoodBelly recently made a few significant moves to stand out from the crowd.

After a highly successful test launch of new black-colored packaging for its line of single-serve shot products, Goodbelly has introduced a revamped look for its entire line of ready-to-drink beverages. Goodbelly’s quart-sized probiotic drinks now feature jet black cartons as well as retooled labeling that the company expects to have a dynamic impact on sales for the brand. Goodbelly also recently unveiled a gluten-free sub-line and a new carrot/ginger flavor.

GoodBelly launched the transition to black packaging for its shot line about nine months ago, and Todd Beckman, co-founder and COO, said that the change propelled an eight-fold increase in sales of the products. The new look offered a premium look that stood out on the shelf among competing brands, Beckman said, and noted that the move to black for its quart sizes would offer a “powerful block” on the shelf for GoodBelly.

The new packages also more prominently display the word “probiotics” and play down messaging of “digestive health.”

Beckman cited rising awareness and understanding about probiotic beverages, particularly as they relate to the benefits of the products, as reasons for the shift in branding.

Unlike its other products, GoodBelly’s new gluten-free offerings are made with a unique oat and contain no barley.

Certified gluten-free by NSF International and non-GMO verified, the drinks are currently made with some non-organic ingredients, but Beckman said that once GoodBelly can source an organic version of the oats that it uses for the products, the company will adjust the formulation.

Goodbelly’s gluten-free flavors are differentiated by green caps and include Tropical Orange, Pink Grapefruit, Coconut Water, and a new Carrot Ginger variety, which is the first probiotic vegetable juice on the market, according to Beckman. The Carrot Ginger flavor will launch next week in a three-month exclusive with Whole Foods. Beckman said that the company will support the introduction with heavy demos and a new marketing initiative focused on social media.

With fast-rising competitors marketing their bottles as an embodiment of sleekness and modernity, Evian felt the need for a change.

For the first time in 14 years, the naturally-filtered water brand has updated its bottle design. Evian, which is owned by the French food and beverage company Danone, has traded the contoured bottle for a smoother surface.

Evian’s decision to revamp the bottle was spurred by other high-end bottled water brands such as Voss and FIJI. These companies, which are known for their luxury-inspired, stylish packages, have gained market share at the expense of Evian.

According to SymphonyIRI, a Chicago-based market research firm, dollar sales of Evian dollar sales increased by just 1.55 percent over the past 52 weeks ending on Jan. 27 in the multi-outlet channel, which includes convenience stores, supermarkets, drugstores, mass market retailers, gas stations, military commissaries and select club and dollar chains. Meanwhile, dollar sales of Voss leaped by nearly 91 percent in those retail channels over the same period of time.

“What the other waters did was put pressure on us to contemporize Evian,” Eric O’Toole, president of Danone Waters North America, told the Associated Press. “We realized that our bottle had become a little bit old and dated.”

8 BEVNET MAGAZINE JULY/AUGUST 2013

BROADENING THE FOOTPRINT Vita Coco Broadens Coconut to Kids Vita Coco, the number one-selling coconut water brand in the U.S., introduced Vita Coco Kids to the market in June. Made with coconut water, filtered water, natural fruit flavors and vitamin C, the beverages, which come in wedge-shaped 6 oz. Tetra Pak containers with an attached straw, were scheduled to hit shelves beginning in July.

Vita Coco co-founder Mike Kirban cited his two young children as the inspiration for the new line.

“After becoming a parent it was frustrating to see how many artificial, sugary drinks were being marketed to children their age,” Kirban said in a statement. “I knew Vita Coco could create a healthier drink for kids, and we did.”

Vita Coco Kids comes in three flavors – Apple Island, Paradise Punch and Very Cherry Beach — and will be sold in 6-packs for a for a suggested retail price of $4.99. The products will be distributed nationwide at major retailers including Target and Amazon. com, and the new line will roll out in Wegmans and Safeway stores in the coming months. The launch is being supported by an outof-home advertising campaign in several major markets.

BI–COASTAL ON HOLD New Belgium Delays Construction It’ll take just a little bit longer than expected for Fat Tire to be brewed on the East Coast.

Although New Belgium Brewing Company had initially planned for its new Asheville, N.C. brewery to be functional by early 2015, the company has delayed construction of the facility about eight months.

Citing recent capacity upgrades at its brewery in Fort Collins, Colo. New Belgium now expects the buildout of the Asheville brewery to begin in 2014, company spokesman Bryan Simpson told Brewbound.com. Early plans had called for construction of the new brewery to begin as early as August of this year.

“After we put that 70,000 barrels of additional capacity in at the Fort Collins

brewery, we thought that we might be able complete the construction in Asheville without turning everybody’s hair gray,” he said.

And because capacity from the new brewery is no longer needed to fill New Belgium’s immediate sales demand, construction crews for the city of Asheville

will be able to complete projects on surrounding roadways without any inconvenience, Simpson said.

“With deconstruction in Asheville wrapping up, our plan is to operate at maximum efficiency in Fort Collins and bring Asheville online at just the right moment,” Simpson said in a press statement. “Along with our construction partners and the City of Asheville, we look forward to using the additional time to balance the many elements of such a dynamic project.”

Initial brewing capacity at New Belgium’s Asheville location will be 400,000 barrels. The facility could end up reaching 750,000 barrels of production after a second phase of construction.

CRAFT INVESTMENT Investment Bank: Beer Rollups are Coming Following the agreement between Anheuser-Busch InBev (ABI) and the U.S. Department of Justice, as the dust settled and the components were parceled, Constellation Brands secured a coup of its own.

While ABI bought the stake in Grupo Modelo that it didn’t already own for $20.1 billion, Constellation bought the 50 percent of Modelo brands sold in the U.S. by Crown Imports, a leading importer of Corona, that it didn’t already own for $2.9 billion. This also gave Constellation the rights to Modelo’s brewery in Piedras Negras, Mexico.

This coup shifted the landscape for Constellation and its subsidiary and venture partner, Crown, enabling the companies to explore and possibly invest in the still-growing craft beer industry.

“It opens the horizon,” Crown president Bill Hackett said of the agreement.

“We are completely unshackled.”

Right on cue, less than one week after the settlement, Jeff Menashe, CEO of the Demeter Group, a San Francisco-based investment bank, assembled a presentation for Constellation titled Why Craft Beer is Next. The presentation explained how the Modelo deal could transform Constellation’s future and lead the company and its investors toward craft beer.

10 BEVNET MAGAZINE JULY/AUGUST 2013

Menashe believes that investors have reached a greater level of comfort with the craft beer industry because it’s further proven itself in the marketplace by displaying consistent years of growth.

“Craft has become big enough and it’s not looking as though there’s any reason for it to sort of fall from that position,” Menashe said.

The presentation noted that over the past year, Constellation’s 123 wine brands and seven spirits brands pulled in $2.8 billion in revenue, while Crown’s four beer brands, highlighted by Corona, pulled in $2.6 billion. This imbalance explains the power of beer’s revenue and the potential need for more beer brands.

The presentation also noted that unlike the craft beer industry, the current depth of the wine market leaves little space for growth. Menashe doesn’t see any extra space for premium glass, super premium and ultra premium wine brands.

Yet despite their divergent growth rates, Menashe mentioned several similarities between the two segments; both come at a premium price, appeal to millennials, focus on style and depend on a back story. This story can talk about the ingredients, the geographical association or the brand personality, but no matter the details, it steadily

aims to give the brand a human dimension.

As wine’s growth subsides and craft beer’s growth continues to increase, the similarities between these segments could smooth Constellation’s transition to craft beer, according to Menashe.

“I think that the craft and those wine brands I’m referring to are tracking or are trying to speak to the same consumer,” he said.

Hackett said that he’s constantly talking with craft brands, and while he hasn’t yet struck a deal, he envisions significant moves in the near future. He also said that Crown’s 15 warehouses across the country and advanced distribution system will allow whatever brand it picks up to reach the right markets at a quick rate.

“I think we’re just on the cusp of expanding our business,” Hackett said.

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JULY/AUGUST 2013 BEVNET MAGAZINE 11

NEW PRODUCTS

The newest options for cooler and shelf

CSDs Some call him “The Big Aristotle.” Others “The Diesel.” In the Southwest, some still call him the “The Big Shaqtus.” His mother, from what we understand, calls him Shaquille. No matter what you call him, his face is easier to find these days, as it graces cans of AriZona’s SODA SHAQ. The new line is available in Original Vanilla Cream, Orange Cream, Blueberry Cream and Strawberry Cream flavors.

It comes in the company’s traditional 23.5 oz.

Rexam can and has a suggested retail price of $0.99. For more information, please call AriZona at (800) 832-3775.

Oogave has begun distribution of LOCA, its new all-natural diet soda line, through The Fresh Market and Whole Foods stores in Northern California. The line, which comes in Cola, Root Beer and Ginger Ale flavors, is sweetened with agave nectar and stevia and contains 10 calories per 12 oz. can. The drinks have a suggested retail price of $4.99 for a 4-pack. For more information, please call Oogave at (877) 664-2833.

Manzanita Sol has created two new flavors: Mango Citrus Sol and Pina Sol. The new carbonated soft drinks join the previously released Manzanita Sol, Toronja Sol and Tamarindo Sol. The company aims to offer the products as an alternative to lemon-lime and cola beverages. They’re available in 12 oz. single-serve glass bottles with a suggested retail price of $0.99 to $1.25 and 2L multiserve bottles. For more information, please contact Manzanita Sol at (914) 253-3174.

Enhanced Waters Think-It-Drink-It has launched 2B, a line of all-natural, aloe-infused and monk fruitsweetened enhanced waters. The product contains 20 calories per 16 oz. bottle and has a suggested retail price of $1.49. 2B comes in five flavors: Tropical Fruit, Coconut Passion, Lemonade, Fruit Punch and Grape. For more information, please call (866) 506-8237.

Lemonade Snapple has released Lemon Daze, a threeSKU line of lemonades available for a limited time exclusively at participating 7-Eleven locations. The three flavors include Lemonade, Pink Lemonade and new Mango Lemonade.

The products come in 16 oz. bottles and have a suggested retail price of $1.49, but 14 BEVNET MAGAZINE JULY/AUGUST 2013

have a value offer of two bottles for $2.22 until Sept. 5. For more information, please call Snapple at (800) 696-5861.

Dust Cutter Beverage Company has launched a new line of all-natural lemonades in Ball Corporation’s 16 oz. Alumi-Tek bottles. The company’s brand is a throwback to the Old West. The product comes in three flavors – original, iced tea and huckleberry – and has a suggested retail price of $1.99.

For more information, please call Dust Cutter at (307) 699-1991.

Energy Drinks Roaring Lion has introduced its new Zero flavor in a 12 oz. slim can. The product contains no sugar or artificial preservatives, taurine, guarana extract, B-complex vitamins, and trace amounts of Stevia. It’s also gluten free and has a suggested retail price of $1.79.

For more information, please contact Roaring Lion at (818) 243-8200.

Living Essentials, the marketer of 5-hour ENERGY, has added a new flavor to its line of energy shots: Sour Apple Extra Strength 5-hour ENERGY. The product, which will debut in September and comes in a 1.93 oz. bottle, has a camouflage wrapper and is marketed toward hunters, fishermen and other outdoor enthusiasts. It’s also sugar-free and has four calories. The product has a suggested retail price of $3.29. For more information, please call Living Essentials at (248) 536-1965.

The Double Cola Company has rolled out QUAD Energy, the first non-CSD brand introduction in the company’s more than 90-year history. The product, which has a suggested retail price of $0.99 in a 16 oz. can, offers consumers an alternative to higher-priced energy drinks. There are five SKUS in the line: Re-Charge, Low Carb Kick, Berry Fusion, Lime Craze, and Orange Twist. For more information, please call Double Cola at (423) 267-5691.

Coffee Chameleon Cold Brew has added three new brews into its product line. Aside from its original Central/South American blend, Chameleon will offer East African, Indonesian and Mocha flavors. According to the company, these additions make it the only cold brew coffee purveyor with more than one

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flavor. Chameleon coffee can be found in 16 oz. glass bottles for a suggested retail price of $5.49-5.99. Chameleon’s 32 oz. glass bottles retail for $9.99-10.99. For more information, please call Chameleon at (512) 323-0345.

Nestlé has teamed up with Girl Scouts of the USA to launch the new Coffee-mate Girl Scout flavors. Available in Thin Mints and Caramel & Coconut, the products are packaged in 16 oz. bottles and have a suggested retail price of $2.69. For more information, please call Nestlé at (212) 598-0160.

Juices Ocean Spray has launched its latest flavor, Cran-Lemonade, which offers 100 percent of your daily requirement for vitamin C in each serving. The drink is available in stores nationwide in Original and Diet, which has 5 calories.

Cran-Lemonade can be found in 64 oz. bottles and retails for $2.99 For more information, please call Ocean Spray at (800) 662-3263.

Bolthouse Farms has released three new flavors: Multi-V Goodness, Mango Ginger + Carrot Juice, and Salted Caramel Latte. Multi-V Goodness, a cherry-flavored smoothie, has 8 grams of fiber, 100 percent daily value of vitamins A, C, D, E, K, B6 and B12, as well as Thiamin, Riboflavin, Niacin and Biotin. Mango Ginger + Carrot Juice has almost four servings of fruits and vegetables.

Salted Caramel Latte has 7 grams of protein, 660 mg of potassium and a 30 percent daily value of calcium, with 130 calories per 8 oz. serving. The drinks are packaged in 15.2 oz. plastic bottles and have a suggested retail price of $2.99-3.49. For more information, please call (800) 467-4683.

Coconut Water Taste Nirvana has launched Real Coconut Water with Thai Chili Extract. The chilies are from Thailand and aim to balance the sweetness of the coconuts. The product comes in 9.5 oz. glass bottles and has a suggested retail price of $2.19. For more information, please call Taste Nirvana at 909-598-4300.

Vita Coco, the top-selling coconut water brand in the U.S., has introduced Vita Coco Kids, which is made with coconut water, filtered water, natural fruit flavors and vitamin C. The beverages are sold in 6 oz. Tetra Pack containers with an attached straw by the 6-pack, 16 BEVNET MAGAZINE JULY/AUGUST 2013

which have a suggested retail price of $4.99.

Chi Drinks has announced the launch of five new products: Mango, Pineapple and Tropical flavored coconut waters, and Chocolate and Coffee dairy-free coconut milks. All five SKUs are packed in resealable 330 mL Tetra Prisma cartons. The coconut waters are made with purees and fruit juices.

For more information, please contact Chi Drinks at +44 (0) 845-519-8806.

Functional Drinks HealthGuard Wellness has launched Be Skinny, a 2 oz. supplement shot that aims to control appetite and reduce food cravings.

The shot contains cranberry extract, saffron extract and Sceletium tortuosum extract to suppress appetite. The target demographic is stay-at-home moms and working women.

Be Skinny is currently available in Discount Drug Marts in Cleveland for $3 per bottle.

For more information, please contact HealthGuard Wellness at 877-685-1122.

Shakes and Smoothies Darifair has launched a new brand called Darifair Farms, a line of frozen, singleserve, dairy-based fruit smoothies and coffeebased chocolate frappes. The smoothies and frappes, which contain 9 grams of protein and have a suggested retail price of $1.78, can be found in Walmart stores nationwide. The smoothies are available in Pineapple Mango, Strawberry Banana and Strawberry. The frappes are available in Chocolate Raspberry, Mocha and Caramel. For more information, please call Darifair at (415) 860-5291.

Kellogg Company has introduced Kellogg’s To Go breakfast shakes, which have 10 grams of protein, 5 grams of fiber and 21 vitamins and minerals. The shakes are available in three flavors — milk chocolate, vanilla and strawberry — and come in either powder mixes or ready-to-drink single serve bottles.

The products have a suggested retail price of $7.99 for a 4-pack of 10 oz. bottles. For more information, please call the Kellogg Company at (269) 961-3799.

Flavored Malt Beverages JOOSE Margarita is now available in a 12-pack of 12 oz. cans (8 percent ABV) at Wal-Mart stores nationwide. The product comes in Peach and Strawberry flavors, and

is also available in 23.5 oz. cans (12 percent ABV). The drinks have a suggested retail price of $2.30 for a 23.5 oz. can, and $14.99 for the 12-pack. For more information, please call JOOSE at (858) 243-6988.

Shortcake comes in a 750 mL bottle and has a suggested retail price of $12.99. The product follows Pinnacle’s other dessert-themed release, Rainbow Sherbert Vodka. For more information, please call Pinnacle at (212) 715-1641.

Beer

SMIRNOFF has released SMIRNOFF Sorbet Light, a triple-distilled, 60-proof vodka line that’s been infused with the natural flavoring of berries, pomegranates, mangoes, passion fruits and lemons. Available in sizes of 50 mL, 750 mL and 1 L, Sorbet Light products have a suggested retail price of $15.99. For more information, please call SMIRNOFF at (212) 714-5795.

W.G. Barr Beverage Company has introduced T.W. Pitchers’ Snake Bite, a mixture of lager and cider, which was influenced by a British pub favorite. Wilson Barr, one of the founders of W.G. Barr Beverage Company, discovered the beverage when he studied abroad and visited Great Britain. Snake Bite is currently available in San Francisco and bay area bars and retail stores with a suggested retail price of $7.49 to $7.99 per 4-pack of 12 oz. bottles. For more information, please call W.G. Barr Beverage Company at 415-999-2009.

Wine Veramonte has introduced its new RED BLEND, which combines five varietals from three estate vineyards in Chile. Cabernet Sauvignon and Syrah from the Apalta estate adds notes of fig, blackberry and blackcurrant, Merlot from Veramonte’s Casablanca estate adds bright notes of cherry and raspberry, and Carmenere and Cabernet Franc from the Marchigue vineyard in Colchagua Valley adds roundness, earthiness and a hint of space. The company says that the wine, which comes in a 750 mL bottle and has a suggested retail price of $11.99, pairs well with gourmet dark chocolate. For more information, please call Veramonte at (516) 825-1823.

Vodka New Amsterdam Spirits has two new additions to its portfolio: New Amsterdam Citron and Coconut Flavored Vodkas. The company says that the products are smooth enough to be enjoyed straight or on the rocks, yet could also be mixed in a variety of cocktails. The new flavors join the company’s New Amsterdam Gin, New Amsterdam Vodka, New Amsterdam Red Berry Flavored Vodka and New Amsterdam Peach Flavored Vodka. The 750 mL bottles have a suggested retail price of $14.99. For more information, please call New Amsterdam Spirits at (877) 879-2446.

Pinnacle Vodka has introduced Strawberry Shortcake, its latest flavor. The product is 70 proof and can be enjoyed neat or with mixers, according to the company. Strawberry 18 BEVNET MAGAZINE JULY/AUGUST 2013

Tequila Tarantula Tequila has introduced Tarantula 100, a series of 100-proof tequilas with 100 percent blue agave from Mexico. Tarantulas Plata 100 and Tarantula Reposado 100 are available nationwide, selling for approximately $17.99 per 750 mL bottle. For more information, please call Tarantula Tequila at (416) 898-8565.

Tequila Herradura has released Coleccion de la Casa, the first of a series of small-batch tequilas. The product is a port cask finished with reposado tequila that acquires its taste and body from resting two types of oak casks. Coleccion de la Case, which comes in a 750 mL bottle and has a suggested retail price of $89.99, has been available at fine wine and spirits stores since April. For more information, please call Tequila Herradura at (502) 774-6981.

Rum Honoring its namesake, Captain Morgan has launched Captain Morgan Sherry Oak Finish Spiced Rum. The release meets the growing demand for flavored spirits in the marketplace. The 750 mL bottle, which is 70 proof and has a suggested retail price of $19.99, has a unique design with a detailed, metallic label. For more information, please call Captain Morgan at (646) 223-2019.

Other Spirits Slim Lizzy’s Cocktails is the first strategically positioned brand from Social Blends.

The product, which has 45 calories per 4.5 oz. serving, is are available in three flavors: Margarita, Strawberry Daiquiri and Cosmopolitan, and have a suggested retail price of .

Retail packaging options include a resealable and freezable single-serve pouch and also a

750 mL glass bottle. For more information, please call Slim Lizzy’s at (814) 218-0202.

Berentzen has introduced Berentzen Wild Cherry Liqueur, a light, all-natural fruit liqueur with a wild cherry flavor. The company says that the product can be enjoyed straight or mixed in a cocktail. Available in 750 mL and 1 L sizes, Berentzen Wild Cherry has a 16 percent ABV with a suggested retail price of $19.99 for the smaller size. For more information, please call Berentzen USA at (212) 835-1623.

Cordina New Orleans Cocktails has added Hurricane, a new flavor, to its line of pre-mixed cocktails. The new flavors joins the company’s seven other flavors. Because of the company’s decision to rebrand its products around its hometown, Hurricane was a natural choice as its next flavor, the company said. For more information, please call Cordina at (504) 467-1606.

Grand Marnier has launched three new products: Grand Marnier Raspberry Peach, GM Titanium, and Grand Marnier Cuvée

1880. The raspberry peach product combines European raspberries and red peaches from the South of France. It has a suggested retail price of $39.99. The Titanium product blends orange essence, Asian Calamansi citrus, a dash of spices and cognac. It has a suggested retail price of $44.99. The 1880 commemorates the creation of Grand Marnier liqueur in 1880. It has a blend of aged XO cognac and a suggested retail price of $350. For more information, please call Grand Marnier at (212) 447-8090.

The makers of Canadian Mist have announced the release of Mist Flavors, which recently launched in 14 markets: Arkansas, Colorado, Georgia, Illinois, Indiana, Kansas, Louisiana, Michigan, Missouri, Oklahoma, Tennessee, Texas, Virginia and Wisconsin. The three products — Peach Mist, Cinnamon Mist and Maple Mist — are available in 50 mL and 750 mL bottle sizes. Each bottle is 70 proof and the 750 mL bottle has a suggested retail price of $9.99. For more information, please call Canadian Mist at (502) 774-6044.

Energize your product innovation with the power of Bioenergy Ribose® Bioenergy Ribose and its sweet taste, already popular in an array of products, is helping food and beverage manufacturers and research chefs turn their ideas into reality. To see how we can improve the nutritional profile and benefit claims of your applications, visit sweetinnovation.com or call 1-877-4RIBOSE.

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Proud sponsor of IFTSA Feeding Tomorrow Fun Run & Walk—Run with world-class triathletes Greg & Laura Bennett JULY/AUGUST 2013 BEVNET MAGAZINE 19

CHANNEL CHECK

What’s hot – and what’s not – in stores now

SPOTLIGHT CATEGORY

ENERGY 52 Weeks through 6/16/2013 SOURCE: Symphony/IRI Total food/drug/c-store/mass.

Line extensions are officially the name of the game here, as we see why the combination of Coke distribution and Monster Energy is so potent: look what it’s done with Monster Rehab.

It’s now bigger than Rockstar, according to IRI. Meanwhile, Java Monster and Red Bull Total Zero are also huge products in their own right, filling out strong market niches. Don’t count out Rockstar, however – its Recovery, while down a bit from a growth perspective, is still one of the best-selling tall cans in the country. It’s hard to say what happens to Xyience from here – the growth rate has slowed, at least in the channels represented here, although it has a broad reach in GNC and other stores.

Brand

Dollar Sales

Red Bull

$3,240,362,000

4.86%

Monster Energy

$1,972,955,000

10.16%

Monster Rehab

$418,149,400

39.83%

Rockstar

$318,619,100

2.89%

NOS

$271,621,000

4.91%

Java Monster

$266,542,300

17.47%

Monster Mega

$227,702,000

5.05%

Red Bull Total Zero

$176,263,900

318.08%

AMP Energy

$169,491,400

-9.09%

Rockstar Sugar Free

$141,272,400

-2.33%

Rockstar Recovery

$131,697,200

-12.23%

Full Throttle

$104,543,000

-0.70%

Rockstar Punched

$88,821,050

29.32%

AMP Boost

$73,445,460

233.24%

Rockstar Zero Carb

$63,660,470

-6.64%

Monster Absolute Zero

$55,775,100

72.44%

Monster Khaos

$55,073,940

-22.56%

XYIENCE Xenergy

$43,576,130

3.77

Monster Nitrous

$41,217,280

-35.30%

TOPLINE CATEGORY VOLUME 52 WEEKS THROUGH 6/16/2013

20 BEVNET MAGAZINE JULY/AUGUST 2013

Change vs. year earlier

SOURCE: Symphony/IRI Total food/drug/c-store/mass.

BEER

$29,398,313,000

7.25%

BOTTLED JUICES

$6,925,712,000

-3.23%

BOTTLED WATER

$11,490,980,000

3.47%

ENERGY DRINKS

$9,727,359,000

5.66%

SPORTS DRINKS

$5,622,560,000

2.02%

TEA/COFFEE

$4,168,400,000

3.29%

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WATER Brand

Private Label

12.95%

$929,951,700

-1.71%

Dasani

$904,581,600

3.01%

Aquafina

$871,573,500

-0.95%

Glaceau Vitaminwater

$623,964,400

-13.42%

Poland Spring

$562,118,300

2.56%

Glaceau Smartwater

$530,102,700

23.44%

Deer Park

$408,237,300

6.53%

Ozarka

$316,645,400

-1.22%

Ice Mountain

$241,246,600

0.37%

Brand

Wellmune WGP® activates the body’s most abundant immune cells. It’s a great way to help your customers stay healthy, energized, and vital, year-round.

Wellmune is a natural beta 1,3/1,6 glucan derived from a proprietary strain of baker’s yeast. Nine clinical studies have demonstrated its unique ability to build immune strength without artificially stimulating the immune system.

Wellmune WGP® has regulatory approval worldwide, including FDA GRAS notification and Novel Foods status in the EU and China.

Find out more. Visit www.wellmune.com or call 877-699-8700.

NOT! Glaceau Vitaminwater

HOT! Starbucks Cappuccino Dollar Sales

Change vs. year earlier

Frappuccino

$719,224,100

4.41%

Doubleshot

$308,390,000

0.00%

Starbucks Doubleshot

$35,065,310

287.88%

Starbucks Cappuccino

$28,813,280

7,187,588.41%

Frappuccino Light

$27,495,390

2.39%

Private label

$7,661,666

-15.40%

Doubleshot Light

$5,369,193

17.30%

Illy Issimo

$4,289,076

-23.84%

Starbucks Doubleshot Light

$4,061,025

-2.56%

Coco Cafe

$2,230,037

2,715.90%

SOURCE: Symphony/IRI Total food/drug/c-store/mass.

52 Weeks through 6/16/13

NOT! Illy Issimo

ASEPTIC JUICES

HOT! V8 V Fusion

Brand

Dollar Sales

Change vs. year earlier

Capri Sun

$553,676,800

-13.91%

Kool Aid Jammers

$235,111,700

31.38%

Hi C

$90,137,000

9.50%

Capri Sun Super V

$40,874,570

536.49%

Apple & Eve Fruitables

$36,701,300

-19.28%

Honest Kids

$26,911,150

32.14%

Private Label

$22,866,730

30.52%

V8 V Fusion

$16,185,040

498,950,730.86%

Minute Maid Coolers

$14,562,160

-20.85%

Nestle Juicy Juice Fruitifuls

$13,883,420

1,166.94%

SOURCE: Symphony/IRI Total food/drug/c-store/mass.

52 Weeks through 6/16/13

22 BEVNET MAGAZINE JULY/AUGUST 2013

Change vs. year earlier

$1,716,230,000

ICED COFFEE

Wellmune WGP® is the proven immune ingredient that’s ideal for foods, beverages, or supplements.

Dollar Sales

Nestle Pure Life

SOURCE: Symphony/IRI Total food/drug/c-store/mass.

52 Weeks through 6/16/13

Help your customers be well.

And stay well.

HOT! Glaceau Smartwater

NOT! Minute Maid Coolers

SPARKLING WATER

HOT! Sparkling Ice

Brand

Dollar Sales

Private Label

$254,266,100

11.38%

Sparkling Ice

$205,198,300

128.93%

Perrier

$147,402,300

19.89%

San Pellegrino

$123,863,000

23.49%

La Croix

$64,168,100

25.10%

Crystal Geyser

$31,676,090

16.21%

Topo Chico

$30,991,620

13.43%

Poland Spring

$24,562,490

6.31%

Cascade Ice

$23,627,970

39.12%

Arrowhead

$21,743,890

16.14%

SOURCE: Symphony/IRI Total food/drug/c-store/mass.

52 Weeks through 6/16/13

ENERGY DRINK MIX Brand

Change vs. year earlier

HOT! Propel Zero Powder Dollar Sales

Change vs. year earlier

$59,020,610

48.51%

Crystal Light Energy On The Go

$38,698,660

26.10%

Private Label

$37,133,130

56.20%

Propel Zero Powder

$22,801,380

1,238.78%

Zipfizz

$12,922,420

-4.87%

4C Totally Light 2Go

$2,114,863

7.86%

Ecodrink

$1,362,430

N/A

$986,112

7.38%

Crystal Light Energy

$682,029

-32.97%

4C Totally Light Tea2Go

$445,603

368.69%

SOURCE: Symphony/IRI Total food/drug/c-store/mass.

52 Weeks through 6/16/13

NOT! Crystal Light Energy

DOMESTIC BEER

HOT! Michelob Ultra

Brand

Dollar Sales

Change vs. year earlier

Bud Light

$5,932,306,000

0.04%

Coors Light

$2,318,217,000

4.08%

Budweiser

$2,116,569,000

-4.81%

Miller Lite

$1,894,508,000

-0.99%

Natural Light

$1,157,601,000

-3.63%

Busch Light

$828,523,600

1.00%

Michelob Ultra Light

$728,116,700

11.27%

Busch

$686,916,500

-4.34%

Miller High Life

$497,151,000

-7.48%

Keystone Light

$496,904,500

-7.90%

SOURCE: Symphony/IRI Total food/drug/c-store/mass.

52 Weeks through 6/16/13

CAPSULES TABLETS AND POWDERS ENERGY MINTS

NOT! Poland Spring

MIO Energy

Crystal Light

COLD FILL ENERGY SHOTS FROM 1.5 OZ TO 10 OZ CARBONATED ENERGY DRINKS IN 8.4 OZ CANS FLAVORED/FORTIFIED WATER ENHANCERS

NOW MANUFACTURING & CO-PACKING WATER ENHANCERS AND ENERGY MINTS

NOT! Keystone Light

JULY/AUGUST 2013 BEVNET MAGAZINE 23

By Gerry Khermouch

Enhanced Water’s Second Wave Enhanced water. The segment carries quite a bit of resonance among beverage people because of the heady run of Vitaminwater in the early 2000s, and the outsize sum that Coca-Cola ultimately paid to buy it in 2007. Then things kind of went flat. If Vitaminwater hasn’t gone as inert as, say, Izze in the hands of Pepsi or Sweet Leaf Tea in the hands of Nestle Waters, it’s certainly far from those heady days when it was redefining the marketing of beverage brands and creating boundless excitement among consumers, retailers and distributors.

To me, the beauty of the enhanced water segment, from a marketing perspective, is that it doesn’t ask consumers to radically change their consumption habits, but rather coaxes them into drinking a sugared water (albeit a little less sugar than those in CSDs) by offering the psychological cover of a modest level of nutrient reinforcement. Never mind just how much vitamin content the drink contains, or whether these are nutrients that the body isn’t getting through its regular diet, or how well they’re processed by the body. My hunch is, most consumers don’t really care. Perhaps subconsciously, they want the cloak of nutrition to cover for their sweet tooth.

Vitaminwater led the charge into a new segment that had been flicked at by predecessors like SoBe, and garnered that staggering $4.1 billion buyout. The history gets interesting at this point. Immediately in the wake of the Glaceau deal, no small number of entrepreneurs made the assumption that, with the most valuable brand suddenly snatched from the independent DSD distribution system, there was a void. We saw an onrush of entrants trying to fill that gap, either with formulations that offered more meaningful vitamin reinforcement than the pixiedust quantities in Vitaminwater or with some other enhancing ingredients, from antioxidants to functional compounds.

Established beverage companies also felt they needed to respond: Pepsi stepped up its marketing behind its neglected

24 BEVNET MAGAZINE JULY/AUGUST 2013

SoBe brand, while Dr Pepper Snapple introduced Snapple Antioxidant Water.

At one point, Talking Rain’s ActivWater came close to forging a strategic alliance with brewer Anheuser-Busch – even booking a space in New York in which to make the announcement, before the plan fell through at the last minute. All those brands except SoBe pretty much sputtered out, and even SoBe has seemed to survive mainly as a tactical value brand.

Witnessing all these shortfalls, it was easy to convince oneself that enhanced water might be one of those segments, like kombucha and energy shots, that’s wellenough-served by a single premium entry.

Meanwhile, in the hands of Coke, Vitaminwater has, surprisingly quickly, descended into promotional hell, going well beyond even already-aggressive 10for-$10 deals. It’s never been clear to me why a company that paid such a premium price for Glaceau would waste so little time in ending the premium positioning of its core brand, but never mind that. The price moves took all the air out of the market, making it untenable for new players, much like the relentless promotion of Gatorade and Powerade makes it nearly impossible for new sports drinks to get a footing.

End of story, then? That’s what many of us assumed. But bless the beverage business, it never ceases to regenerate itself. So in the past few years, we’ve seen a startling new burst of innovation, and some shows signs of sticking. It’s a remarkable turn of events, given the prior history of the segment.

First came the flock of cap-dispensed drinks, harnessing a new technology to dispense the enhancements at the moment of consumption, thereby solving the problem of vitamins that degrade while immersed in water. The pioneer, Activate, drew an eye-catching investment from India’s Tata Group, and rivals such as Karma, 989 OnDemand and VBlast have gone out with different caps and price points. So far, it’s safe to say, the category hasn’t ignited, and it may prove a tall order to coax Vitaminwater drink-

ers into paying an extra buck a bottle to solve a problem they didn’t know existed – especially if the theory I stated earlier is correct and consumers may not really want to be reminded that Vitaminwater lacks any meaningful efficacy. Still, it’s early days, and Activate has only begun its major marketing initiatives, even as the proliferation of cap technology promises additional entrants.

More surprising have been the other entrants – most of all, Sparkling Ice, from a new regime at Talking Rain, the company that earlier failed with ActivWater. Their strategies are a bit more amorphous than the cap-dispensed breed. Sparkling Ice is simple in concept and employs the artificial preservatives and coloring agents that, if you believe marketing surveys, consumers say they’re increasingly inclined to reject.

As I write this, Ice seems like nothing less than a force of nature, approaching $400 million at retail. There seems little doubt that it’s snatching share directly from Vitaminwater, which is in steep decline even as its Vitaminwater Zero sibling has plateaued. No doubt that’s why Coke has relaunched one-time Vitaminwater sibling Fruitwater, this time as a cold-filled (that is, artificially preserved), sparkling brand that seems to be in conflict with what the core Vitaminwater brand stands for. That smells a bit of panic to me.

Also vying for similar consumers are easier-drinking functional items that blur the line with enhanced water, such as Bai-5 and Neuro, and flavored waters like La Croix and Cascade Ice. A few brands are melding nutrition and energy, such as Rockstar Energy Water and a startup from Vitaminwater vets called Agua Enerviva. It’s all brought us a summer selling season that is brought first real drama in years to an enhanced water segment that was lacking not just vitamins, but of pizzazz and excitement.

Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.

Brewed organic tea leaves, real lemonade, and just a tad sweet.ÂŽ Contact Us: 800-865-4736 or sales@honesttea.com

Š 2012 Honest Tea, Inc. All rights reserved.

Brewbound

Covering the business of craft

Craft-Worthy Imports to Carry

DECEMBER 5 Paradise Point Resort & Hotel San Diego, CA For More Information and Registration Visit: www.brewbound.com/events

ABOUT THE CRAFT BEER SESSION The Brewbound Craft Beer Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts.

Sponsored By:

26 BEVNET MAGAZINE JULY/AUGUST 2013

In keeping with this issue’s theme of highlighting popular import brands, our Key Craft Offerings section features a few, notable craft-like imports that deserve your attention. Although these offerings hail from outside the U.S. borders, many U.S. craft beer selections are brewed to taste similar.

Brasserie Lefebvre crafts one of the quintessential Belgian witbiers with its Blanche de Bruxelles offering. The beer owes its natural cloudiness to the large percentage of wheat that goes into its composition. Natural spice aromas of coriander and bitter orange peels are added during the brewing process and the beer, which is not filtered, is bottled and re-fermented with yeast brewing sugar. The beer checks in a 4.5 percent ABV and is sold on draft as well as in cans and bottles. The suggested retail price is $9.49 per 4-pack of 16 oz. cans and is imported by Belukus Marketing Inc. Brasserie Du BOCQ is well-known for its Blanche de Namur bottle-conditioned wheat ale. Brewed with coriander, orange peel and licorice, Blanche de Namur boasts an inviting, refreshing aroma and a smooth, rich body that is sure to quench any drinkers thirst. At just 4.5 percent ABV and 11 IBU’s, the beer is a must-carry for any retailer looking to attract new craft consumers. The suggested retail price is $9.99 for a 750 mL bottle.Imported by Merchant du Vin, the beer will soon be available in all 50 states.

Brasseurs Sans Gluten has created some of the world’s best gluten-free craft beers with its line of Glutenberg ales. The Glutenberg Blonde Ale is a 4.5 percent ABV concoction of millet, corn, sugar, hops and yeast. It boasts aromas of floral hops, white pepper and pears and flavors of green tea and lemon peel emerge as you sip. The suggested retail price is for a 4-pack of 16 oz. cans is $11.99. Imported by the Massachusetts Beverage Alliance, the beer is currently sold in Massachusetts, Maine, Vermont, Wisconsin and New Jersey.

Brasseurs San Gluten’s true flagship gluten-free offering is the Glutenberg American Pale Ale. Its citrus and caramel notes, coupled with a mild bitter finish, come together in perfect harmony. Ingredients include millet, buckwheat, corn, quinoa, candy syrup, hops and yeast and the beer checks in at 5.5 percent ABV. The suggested retail price is for a 4-pack of 16 oz. cans is $11.99. Imported by the Massachusetts Beverage Alliance, the beer is currently sold in Massachusetts, Maine, Vermont, Wisconsin and New Jersey.

Excerpt:

Mission in a Bottle The following few pages are taken from the “Growing Pains” section of Mission in a Bottle, and draw a picture of one of the dilemmas many beverage entrepreneurs face as they try to become better known and more widely available: moving across retail channels.

Many beverage companies start in retail and specialty channels and feel lucky enough to get there – with Whole Foods at your back, a lot of key consumers can see your product.

But it’s hard to fulfill your mission and to satisfy your financial goals within the narrow margins of UNFI and Whole Foods – so a move to more “touch heavy” distribution options who can take you into more conventional grocery, drug, bodega and foodservice accounts is often the key.

Here we see Seth and Barry struggling with the smaller, independent distribution operations, trying to build a track record that will eventually get them into mainstream retailers. As you’ll see, it’s a struggle all the way around.

Reprinted from the book Mission in a Bottle: The Honest Guide to Doing Business Differently—and Succeeding

by Seth Goldman and Barry Nalebuff, illustrated by Sungyoon Choi. Copyright © 2013 by Seth Goldman and Barry Nalebuff. Published by Crown Business, an imprint of the Crown Publishing Group, a division of Random House LLC, a Penguin Random House Company.

28 BEVNET MAGAZINE JULY/AUGUST 2013

25. DISTRIBUTION DIY We were doing fine with the natural foods distributors.

but we didn’t have a way to reach all the stores they didn’t cover.

It’s too expensive.

We tried just about every beverage distributor in every major city.

It’s not sweet enough.

The label isn’t flashy enough.

It tastes like grass.

and the few who returned our calls weren’t interested in what we were offering.

We have a contract with Snapple that prohibits us from carrying other tea brands.

98

30 BEVNET MAGAZINE JULY/AUGUST 2013

we’re looking for an energy drink.

Do you make that?

Hmm. We’re going to need to find other ways to get on the shelves.

Gourmeco, thanks to Melanie, was delivering our tea, along with their cheeses, to gourmet shops.

Nope, we don’t work with either of your distributors.

Since you don’t work with our cheese distributor, is there another way we can get our drinks to you?

Well, who else brings things to your stores?

we found unconventional solutions in other cities.

How about our charcoal distributor?

And back in New Haven

Hi, Barry.

Is my rent due?

Here’s our corned beef distributor’s card—give them a call.

Why not?

No, not at all. If you’d like to make a little money, I could use help delivering tea to stores around town.

A bagel distributor in Boston, a chips and snacks distributor in Hartford, a gourmet foods distributor in Chicago...

99

JULY/AUGUST 2013 BEVNET MAGAZINE 31

Dealing with these small distributors had its costs.

Your brand is really starting to grow in New York.

That’s great to hear. So… when are you going to send us a check?

Your bill is 60 days overdue.

Hey, I know we haven’t paid you yet, but we’re building your brand in New York City—a critical market.

I don’t want to sound ungrateful, but it’s hard for me to be excited about the growth if you can’t pay us.

You mean you won’t be able to distribute for us anymore?

Meanwhile, in Chicago We’re seeing encouraging things with Honest Tea, but the rest of our business is just too challenging. We’re closing up shop.

I’m afraid not.

That’s terrible.

I hate to ask this, but what about the money you owe us?

I’m afraid not.

100

32 BEVNET MAGAZINE JULY/AUGUST 2013

29. A LOSING CASE Barry, you’re not going to believe the sales call I had today…

I don’t get it. We should be his most profitable brand.

Seth, I like your product, but I’m afraid it doesn’t work for me. I need to make $5 a case. The profit just isn’t there.

$5.20 a case.

I only make $4 with you.

Wait a second.

A case of Snapple has 24 bottles. we only have 12.

How much do you make with Snapple?

On an equal bottle basis, you’ll make much more selling Honest Tea.

Yeah, but I need to be making $5 a case.

He’s thinking about profits per case when a case doesn’t mean anything. He should be thinking about profits per bottle.

I know, I know.

Seth, can I flunk this guy?

If we were to tape two of our cases together, would that work for you?

I thought about it, and I’m afraid we can’t.

Then we are going to lose our chance with this distributor.

What if we put our teas in 24-packs?

Yup.

Can we do that?

Maybe that’s a good thing.

How’s that?

When we get a new account, most stores ask for a free fill, meaning their first case is free.

Actually, that would cost us more money.

With our 12-pack, we only have to give them 12 bottles. If we had 24-packs, it would cost us twice as much.

You’re kidding me.

No, I’m not. And I don’t think you taught me that in business school.

111

JULY/AUGUST 2013 BEVNET MAGAZINE 33

Don Vultaggio, co-founder of AriZona Beverage Co.

From AriZona to Zola, It Was About Patience, Persistence, and the Basics

By Max Rothman

34 BEVNET MAGAZINE JULY/AUGUST 2013

On stage, hunching forward, Don Vultaggio spoke with a soft Brooklyn voice and the candor of a proud success story.

As he sat, the cuffs of his pants rested by his shins, well above his loafers, exposing his trademark style: no socks.

It’s rare to see Vultaggio, the co-founder of AriZona Beverage Co., out in a public forum, as he was during his appearance on Tuesday during BevNET Live Summer ’13 in New York. But he appeared to be in a fine mood, letting his own style, which symbolizes an insightful, unique nature that has carried his company to sustained achievement, wash over the crowd. Vultaggio said he doesn’t mess around with computers; that’s for his sons, Wesley and Spencer.

Instead, he’s created a beverage behemoth without forgetting his roots and morals. With that low, local accent, he regularly talks with

all kinds of employees — from fellow executives to sales representatives to truck drivers.

“These things that I call basic and simple are forgotten by most executives,” Vultaggio said.

As exhibited by Vultaggio’s wise simplicity, BevNET Live Summer ‘13 on Tuesday and Wednesday offered attendees not just a networking harbor of beverage industry brands, distributors and retailers, but also an educational experience; a reinforcement of strategies for the veterans and steps of guidance for the startups.

Vultaggio has towed his distinct personality and consistent business model — flavor that meets demand — to the pantheon of the industry. He serves as an example of how beverage brands must first discover their identity before expecting any significant returns. After years of sculpting

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D R I N K KA R M A .CO M

Motto Tops Field in New Beverage Showdown 5 It was feedback time at the New Beverage Showdown when Kelly Marlowe, from the online grocer Fresh Direct, noticed an oddity on Motto’s bottle: shake well. To Marlowe, this seemed out of place for a carbonated beverage like Motto, a matcha green tea. She didn’t want to do it at the judges table, so she asked Motto co-founders Henry Crosby and Tom Olcott to shake the bottle onstage. Before they could respond, their time was up. Saved by the gong.

They not only survived Marlowe’s tough question; they braved the field of 21 and won the showChris Cuvelier, founder and CEO of Zola

the brand and adding successful product offerings, such as the wildly popular Arnold Palmer line, AriZona has established its identity. And, after some tinkering, so has Zola Fruits of the World, which makes acai drinks and coconut waters.

“Zola is the 12-year overnight instant success,” said Chris Cuvelier, the brand’s founder and CEO. During a speech on Wednesday morning that discussed the Zola brand’s evolving identity, Cuvelier said that an 8-by-10 foot bedroom served as his first headquarters.

Over the course of several years, he felt confident in his product and the benefits and marketability of acai, but he struggled with the packaging. He went through several rounds of redesigns, making his way past illustrations of tigers and samba dancers, before settling on much more basic images of the key ingredients, depending on the product. Acai pomegranate, for example, features those two fruits and some jungle-like grass on the bottle.

Cuvelier laid bare his struggles with semantics during the brand’s infancy. He first called his product Brazilian Power Juice. Then he called it Acai Power Juice.

Then Brazilian Superfruit Juice. Then just Brazilian Superfruits. None of these terms remain on the bottle. Instead, “fruits of the world” sits below the brand name.

“We almost threw the towel in several different times,” Cuvelier said.

However, his persistence has paid off; in its fourth year of existence, he said that Zola topped $1 million in revenue. It can

36 BEVNET MAGAZINE JULY/AUGUST 2013

down’s first place, granting them a $5,000 jumbo check (game show style), an automatic entry into select Kroger retail locations, and the less tangible rewards of this competition: exposure and pride.

How did Motto top the other brands that participated?

“That’s something that Tom and I are in the process of discussing,” Crosby said. “The victory is still very fresh.”

The judges evaluated the brands on concept, taste, packaging, function, market readiness, innovation and the “it” factor.

Crosby and Olcott said that they’ve always favored simplicity in packaging. As is the case with most young brands with minimal funds, the packaging serves as the primary marketing tool. It delivers the message of the brand and the beverage. They continue to discuss how they can remove unnecessary details from the packaging, which still drew some criticism from the judges, as evidenced by Marlowe’s reaction.

“Healthy things are simple things,” Olcott said. “When you overcomplicate something, you start to move away from your original goal of health and wellness.”

Motto claims to be the first bottled beverage that delivers the health benefits of matcha green tea, a potent source of antioxidants. It also uses apple cider vinegar for its cleansing properties, honey and organic agave as a sweetener and lemon juice to brighten the beverage and contribute to the flavor.

Koa, an organic water that blends nine juices and goes for a suggested retail price of $3.99, came in second place. The judges liked Koa’s taste and packaging, but didn’t know how to categorize it and also disapproved of the price point. Green Mustache, a beverage marketed toward kids about 2 to 5 years old with a $4.99 suggested retail price, came in third place. The judges thought that while this product has some tasty flavors, it could suffer from its consumers quickly growing out of its appeal.

“The sophistication level and the maturity of people’s thinking has really come a long way,” said Matthew Mitchell, another judge and the director of strategic initiatives for Venturing & Emerging Brands Group, Coca-Cola, Co. Soon Motto will be tested by Kroger’s expansive footprint and its desire to expand its natural beverage options to meet demand.

“It’s hard to process right away actually,” Olcott said.

be found in Whole Foods and Costco stores across the country. And after all this success, Cuvelier can still take a step back and consider the lessons of his brand’s growth.

“What you want to be is sometimes different than what the consumer wants in a product,” he said.

Zola’s rise took several years, but after refining the brand and packaging, it finally became profitable. It also provided a lesson worth remembering for the hordes of entrepreneurs who were in attendance at the Metropolitan Pavilion this week. It’s not easy to succeed in this industry, even with a tasty product. Strong sales come from the complete package; strong distribution, polished marketing and the elusive pinnacle: identity.

L.A. Libations co-founder Pat Bolden said that the walls have been broken down. This is the time for new and emerging brands that fit with the nation’s growing interest in healthy products.

Sometimes it just takes a little while to maximize a brand’s potential.

“It’s always been about being patient

Josh Goldin, managing direcor with ACG Fund

but still being persistent,” Bolden said.

Josh Goldin, a managing director with Alliance Consumer Growth (ACG) Fund, had a similar opinion in his speech, which discussed his group’s interest in partnering up with young, innovative brands.

Goldin said that ACG is willing to provide $2 to $10 million investments per com-

pany, depending on the brand. He’s looking for fast rising brands, even if they’re not yet household names. He’s looking for direction and style; the kind of thing that the sock-less Vultaggio had when he started AriZona more than 20 years ago.

“You don’t need to take over the world tomorrow,” Goldin said.

JULY/AUGUST 2013 BEVNET MAGAZINE 37

As the Corona commercials it’s paid for suggest, Constellation Brands has found its beach in Piedras Negras – and maybe a much bigger beachhead, as well.

After landing the U.S. rights to the Grupo Modelo brands as part of a Justice Department forced carve-out of Anheuser-Busch InBev’s $20.1 billion purchase of the maker of Corona Extra, Constellation has a clear opportunity to be a major force in the U.S. beer business.

Constellation – which already owned 50 percent of Modelo’s U.S. business through its stake in the company’s importer, Crown Imports – finalized the $4.75 billion acquisition of the rest of Modelo, including and a state-of-the-art brewery in Piedras Negras on June 7. The purchase immediately doubled Constellation’s sales and gave the company control over three of the top five best-selling U.S. import brands: Corona Extra, Modelo Especial and Corona Light.

With the brewery and the access that the hot-selling Mexibrews bring, the company’s potential to grow the share of existing brands, develop new products and become a craft acquirer has the industry abuzz.

“In the long-term, this deal will dramatically change the landscape of beer in the U.S.,” said Bump Williams, a beer industry consultant. “Size doesn’t matter. Crown

38 BEVNET MAGAZINE JULY/AUGUST 2013

is growing while the big brewers [ABI and MillerCoors] are getting their asses kicked, losing cases despite numerous new product launches.”

Williams, who provides distributors in the beer, wine and spirits industries with retail strategies and analytical insight, firmly believes that the addition of a third major supplier – especially one with the brand-building capabilities that Constellation has displayed in its wine business –provides some much needed competition to the U.S. beer market. He estimates that ABI and MillerCoors shipments have already declined by roughly 7 million cases in 2013. Meanwhile, Crown Imports continues to chug along through its 2014 fiscal first quarter, boasting net sales of $762 million, up 5 percent.

With Constellation in complete control of the sourcing, production, marketing and pricing of its newly acquired beer brands, it becomes the country’s third largest beer company, accounting for approximately 7 percent of total U.S. sales.

That’s a far cry from ABI and MillerCoors, which collectively represent nearly 75 percent of total U.S. beer sales, but Constellation is no stranger to growing its own liquor and wine brands, like Svedka, Mondavi, and Ravenswood. It’s also no stranger to acquisition.

Still, Constellation’s initial sights are set on the growth of its core brands, which is quite a luxury indeed. While iconic top10 domestic brands like Budweiser and Miller High Life bleed barrels, among top 20 imports– dollar sales for about half of which were down as much as 12 per-

40 BEVNET MAGAZINE JULY/AUGUST 2013

cent – Constellation brands outperform.

IRI pegs dollar sales of the no. 1 import brand, Corona Extra, up one-half percent through June 16 in total U.S. multioutlets (despite the growth of competitor Dos Equis). Modelo Especial, the no.

3 import, is up 23 percent and Corona Light, the no. 5 import, is up 1.5 percent during the same period. Pacifico and Negra Modelo also boasted positive gains, up 3 and 5 percent respectively.

Williams credits executive leadership, wholesaler execution and successful advertising campaigns as the keys to keeping those brands growing in spite of industrywide volume declines.

In 2008, when the U.S. economy had just entered a recession, Consumers had tightened the grip on their wallets and were spending less on beer. In an effort

But iconic advertising alone doesn’t sell over 100 million cases of Corona every year. Knowing this, Crown president Bill Hackett turned his attention on wholesaler execution and price segmentation.

“We have carved out a space for each one of our brands,” he said. “We have differentiated, supported each one with a strong creative and increased our marketing spend year after year. But we are also very clear with our distributor. We tell them what our expectations are at retail and support them with point of sale programs to ensure that their salespeople perform.”

With each brand differentiated and well defined, Hackett said he’s focused on growing overall market share.

“We think we can gain a larger portion of drinking occasions with Corona Light and gain consumers against the Corona franchise in total,” he said.

Hackett expects much of that growth to come at the on-premise level, where Crown didn’t pour beer on draft until 2009. The company has told investors that it plans to focus more on its draft business in 2014.

Currently, Crown only offers the Modelo Especial, Negra Modelo, Corona Light, Pacifico and Victoria brands on tap.

“We were not competitive in 10 percent of the industry volume,” he said. “Now, we are getting more disciplined and reaffirming where each brand should be sold.”

So what’s next?

With Constellation in complete control of the Crown portfolio and a growing brewery in Mexico, Williams said, brands like Modelo Especial, Negra Modelo and Pacifico will help drive volume gains and,

Brewery ownership and a planned expansion will allow Constellation to experiment in the craft beer segment, a category that witnessed 17 percent dollar growth in 2012 to stay top-of-mind, Crown reworked its Corona Extra advertising campaigns and brought the beach to everyday situations.

The “Find Your Beach” campaign “means something different to everyone but it seems to resonate,” said Joe Salois, the president of Atlas Distributing in Auburn, Mass.. “The campaign plays beautifully during the best beer selling season [summer].”

over time, increase Crown’s market share to about 15 percent.

“There is no other large brewer in America whose entire lineup of brands has positive growth behind them,” he said.

“And now that they own the brewery in Mexico lock, stock and barrel, I think we will see a lot fewer out-of-stocks.”

Constellation brass are also looking to creative line extensions, like the recently

announced Bloody Mary-style Modelo Especial Chelada, Modelo Light and “Coronarita” beer cocktails to create additional selling opportunities and introduce new customers to the entire portfolio.

“Innovation comes from the expansion of what we are currently doing,” said Hackett. “We are always looking at new ways for drinkers to consume our brands.”

To help support the planned innovation projects, the company plans to invest $500 - $600 million over the next three years to expand its brewing facilities.

“The doubling of capacity will service all our present requirements, allow us to develop new brands, incremental volumes and explore innovation opportunities,” said Hackett.

But there are headwinds. The onslaught of new craft introductions could create shelf space concerns for some imports, and Constellation’s own new product introductions could distract its wholesale partners, Williams said. He also expects Constellation to gradually increase prices of some brands, something both retailers and consumers might be sensitive to.

But Constellation’s biggest challenge

To help support the planned innovation projects, the company plans to invest $500 – $600 million over the next three years to expand its brewing facilities will come from the new burden of owning a commercial brewery. The company will now be tasked with ensuring that both the quality and supply of beer in the U.S. remains consistent, something they’ve never managed.

“If they have a quality issue with the Modelo or Corona brands and fail to fill the distribution points that exist today, that would be devastating,” Williams said.

Nonetheless, brewery ownership and a planned expansion will allow Constellation to experiment in the craft beer segment, a category that witnessed 17

percent dollar growth in 2012. Crown was already planning its first foray into craft when it was acquired by Constellation, and it is currently developing a Latininspired brand with the help of celebrity chef Rick Bayless.

Knowing Constellation’s growing interest in craft, and the fact that the wine portfolio also grew through acquisition, Williams – among others – said he would expect the company to make a purchase in the future.

“I think they will purchase a craft brewery or perhaps even another cider brand,” he said. “Craft is still up and continues to attract more shoppers. It is a highly profitable product, retailers are asking for it and Constellation will have the capacity.”

And, with Constellation’s numerous wine and spirits offerings, innovation and cross-merchandising opportunities could provide some added retail leverage.

“You never know what is around the corner,” said Hackett. “We won’t pass up a business opportunity because we might have to expand our sales coverage to service a wider network. It is all about the opportunity.”

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The gang of four — Andy Thomas, Luis Duran, Ken Kunze and Willem van der Hoeven — sat around a table and listened to the pitch by Euro RSCG. The marketing firm had this idea for Heineken-owned Dos Equis, previously marketed as a Mexican beer for young people. But their idea didn’t rely on Mexican culture. Or young people. Rather, it was an old man who admits that he doesn’t always drink beer.

Thomas, then the president and CEO of Heineken USA (he’s now the xpresi-

42 BEVNET MAGAZINE JULY/AUGUST 2013

dent of commercial operations for the Craft Brew Alliance), and Duran, then the VP of business development in the United States for FEMSA, were skeptical about the idea. How would this old man deliver a message to young consumers? Does he really need to say that he doesn’t always drink beer? But Kunze, then the CMO of Heineken, and van der Hoeven, then the

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Dos Equis brand director, were immediately enthralled. Test results for the campaign came back. The results shattered anything marketers had ever seen, Thomas said, and The Most Interesting Man in the World campaign was born. So was a yardstick against which all future import marketing campaigns would be measured.

“Most Interesting Man influenced the way Heineken thought about even Heineken,” Thomas said.

The campaign helped Dos Equis sales, and, according to Thomas, led Heineken’s brass to realize that they could relate to consumers without depending on a current trend or an instantly recognizable celebrity face, among other classic marketing practices. If the ad works, the recognizability of the face will develop, as was the case with the Most Interesting Man; a now legendary figure not just in the ads, but in pop culture too. Just one commercial from the campaign (there were dozens) has garnered nearly 3 million views on Youtube. It’s also probably been cited a jillion more times at your office lunch table.

Thomas said that the Most Interesting Man’s admission that he doesn’t always drink beer helped connect the brand with consumers not just because of his amusing heroics, but also by adding a layer of humanity to a seemingly impossible character.

“I think there was an acknowledgement and an honesty about it that made the brand feel a little bit more real and a little bit more mature,” Thomas said.

The campaign immediately helped Dos Equis take off, with several years of sales growth of more than 20 percent. Now, Heineken is trying to leverage its marketing to similarly effective ends -- at a time when the brand’s style hasn’t shown the same growth as those in the booming craft beer industry and imports like the venerable Dutch brand are showing little growth. According to IRI, a Chicago-based market research firm, Heineken’s dollar sales have increased

Similar to its participants, Heineken’s Dropped campaign possesses a sense of worldliness and lacks a clear direction

by just 0.82 percent compared to last year.

That’s where the marketing comes in.

Heineken will continue to sharpen its message to bring consumers back to its beer.

Thomas said that the Most Interesting Man campaign may have changed Heineken’s growth trajectory. It seems to have also strongly influenced the company’s current marketing strategy.

Nevertheless, it’s obviously a lot to live up to: current Heineken officials declined to answer questions about the influence of the Most Interesting Man campaign.

Still, the legacy of the Most Interesting Man campaign is rather palpable in Heineken’s advertising efforts for its most important brand.

Take the company’s latest Heineken campaign — Dropped — which recruits men from all corners of the world to participate

Test results for the campaign came back. The results shattered anything marketers had ever seen, Thomas said, and The Most Interesting Man in the World campaign was born. So was a yardstick against which all future import marketing campaigns would be measured

44 BEVNET MAGAZINE JULY/AUGUST 2013

in its social experiment. After receiving video submissions from interested adventurers, Heineken drops someone in a distant place, testing their patience, mental strength, resourcefulness, and individualism -- while also adding ironic twists. The adventures are recorded, edited to brief clips and displayed on YouTube and the Heineken website.

The first participant, Rikar Gil from Barcelona, Spain, said in his video submission that he wants to go to an island or a jungle with warm weather.

Naturally, he was dropped in a remote region of Alaska and, with help from clues, must find his way to Anchorage so he can make his flight home. Along the journey, he deals with the fatigue of walking through hills of snow, falling into an icy river, and getting chased by an obviously fake bear. Heineken bottles are casually placed into certain scenes.

The Dropped campaign feels very much like a mini-TV series. There’s a deep voice at the beginning of the second and third episodes that says: “previously on Dropped.” Whether or not it succeeds, there’s a clear attempt

at humor. The campaign, with all its obscurities and funny English accents, serves as an example of Heineken attempting to evolve with the Internet.

Colin Wescott-Pitt, Heineken’s VP of marketing, has piloted Heineken’s recent evolutions. He said analysts predict that by 2020, nearly 80 percent of TV viewership will occur through digital channels. This explains the idea of Dropped, a forwardthinking plan regardless of the execution.

“It’s designed to engage consumers across a variety of platforms including broadcast, digital, and mobile by offering a truly immersive experience,” Wescott-Pitt said.

The Dropped campaign exemplifies Heineken’s goal to project worldliness without actually saying so. “The Date,” which has more than 10 million views on YouTube and was made by Wieden + Kennedy Amsterdam, shows a young couple speeding through a bustling club in London as the Bollywood tune “Jaan Pehechaan Ho” blares in the background. In June, the ad won the Cannes Lions Grand Prix award in the creative effectiveness category.

Another ad, “The Entrance,” which features the song “The Golden Age” by The Asteroids Galaxy Tour, has approximately 7.4 million views on YouTube. The clip functions as part music video, part Heineken ad, as a slick-suited, foreignlooking man slides through a busy party and interacts with a cast of obscure characters, all as the music plays along.

Yet despite the massive viewership of these two ads, Heineken’s most recent foray, titled “The Voyage,” has only about 45,000 views. It’s a new video, released in May, but it seemingly won’t go viral.

Regardless, the ad follows the pattern of worldliness. The lead actor in the commercial slips his way through a busy part of India, performing amazing feats, similar to “The Date,” until he finally snags a Heineken. This ad doesn’t feature a buzzworthy song, which could be a reason for the tepid response.

The Dropped campaign and “The Voyage,” Heineken’s two most recent marketing efforts, show that it’s a company still aspiring to the marketing effectiveness

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Thomas said that it was Heineken’s goal to be a universal brand. That’s a lengthy process, but after learning the ropes from the Most Interesting Man in the World, it has, at least, refined the definition.

According to Westcott-Pitt, Dropped “speaks directly to our target consumers - confident, adventurous, multicultural men of the world who seek new challenges and experiences.”

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JULY/AUGUST 2013 BEVNET MAGAZINE 45

FOR TEAS, IT’S ZERO OR BUST: BUT SHOULD IT BE SWEET?

By Ray Latif

In the sweltering summers of Anytown, U.S.A., the scene is a familiar one: the proud homeowner, gazing at a freshly-shorn lawn, wipes his brow, plops into a porch chair and gently sips at a tall, perspiring glass of chilled sweet tea. Surrounding crackling ice cubes, the light brown liquid, lemon wedge afloat, is as American as apple pie and has long been a staple of traditional summertime drinks.

Over the past two decades, however, iced tea has grown to become a beverage for all seasons, and, today, ready-to-drink tea is a Goliath of a category, with over $3 billion in annual sales. Yet while the beverage industry continues to enjoy sustained and year-round demand for sweetened iced tea, many consumers are the midst of an overall transition toward healthy lifestyles – gradually shifting buying habits to lower sugar and lower calorie options.

But here’s a question that you might want to consider for your product assortment: Will that growth ultimately result in unsweetened products taking off, or those products that are just un-sugared – i.e. sweetened, but with zero calories? It’s a point that many companies will have to wrestle with in the future: sweet teas drove the growth of the category, and non-caloric sweetener technology is improving. Nevertheless, any product with the whiff of artificiality, be it in taste or formulation, runs the risk of being seen as inauthentic.

In other words, that sweet tea might not be sweetened with sugar – and it just might not even be sweet.

For now, the sweetener-based products seem to be winning the race, with experiments taking place via a range of natural and artificial sugar-alternative sweeteners including sucralose, stevia, Acesulfame Potassium (Ace K) and erythritol. In some 46 BEVNET MAGAZINE JULY/AUGUST 2013

cases, companies are simply reducing overall sugar content as a way to retain an all-natural formulation. Case in point: Snapple’s line of “Lightly Sweetened” bottled teas, which the company launched last year. The drinks contain less than half the sugar content than regular Snapple varieties.

A new report from Mintel, a global research supplier, found that when it comes to a variety of common food and beverage options, most consumers are focused on reducing the total number of sugars in their diet, as opposed to seeking out or avoiding a particular sweetener. The study – which, it should be noted, was commissioned by the Corn Refiners Association – surveyed 2,400 primary household grocery shoppers, and found that consumers’ buying habits are simply tilting toward an overall decrease in high sugar and high calorie products.

“Consumers aren’t responding to product formulation or menu item adjustments based on specific sweetening ingredients,” said Sara Martens, vice president of The MSR Group, a business insights provider.

But the revelation that consumers are not particularly choosy about sweeteners – as long as they are low-calorie – also comes during an uptick in sales of unsweetened tea products.

Tea, unlike many other beverages, has a taste profile that, for some, does not necessarily require the addition of flavoring, and, slowly, but steadily, American consumers are beginning to embrace the idea of bottled tea, sans sweeteners.

Based in Japan, Ito En is the world’s largest manufacturer of green tea, and in 2002, the company made its North American debut with Teas’ Tea, a brand of natural, unsweetened bottled

teas. While Ito En has since launched a number of new sweetened varieties of Teas’ Tea, Rona Tison, Senior Vice PresidentCorporate Relations, ITO EN (North America), said that its core unsweetened line has long been its top seller, and is gaining momentum as natural products increasingly gain acceptance among mainstream consumers.

“Our core product is our unsweetened tea line, which is doing incredibly well,” Tison said. “We’re getting amazing placements and we’re seeing it work it the tech and Silicon Valley areas, where a lot of the corporate dining rooms are shifting and demanding those products.”

For manufacturers, a sweet, all-natural, zero-calorie formulation remains the “holy grail” for tea. Despite constant innovation in flavorings and sweeteners, consumers are increasingly shunning mid-calorie, and even low-calorie, drinks in favor of zero-calorie products, according to Seth Goldman, the co-founder and “TeaEO” of Honest Tea. “In our experience, when people do make the decision to move toward lowcalorie… it’s interesting to see how many are looking for that clear zero,” Goldman said. “We know that zero-calorie is the number that consumers want to see. And for the consumer looking for a zero-calorie drink, there’s a big difference for them between zero and 10 [calories].”

Goldman’s company has been on both sides of the divide. While Honest Tea has long been at the forefront of lightly sweetened, lower calorie tea offerings – and it has experimented with non-chemical sweeteners like stevia and Lo Han Guo – Goldman also pointed out the success of Honest Tea’s Just Green Tea variety, an unsweetened, zero-calorie product. The beverage is the company’s fastest growing variety in the natural channel, which, in recent years, has proved to be a critical incubation conduit and pipeline for mainstream retailers. The growth of its Just Green Tea showed that unsweetened in any form is a powerful draw – it was a significant reason behind Honest Tea’s decision to launch a new, unsweetened lemon tea as part of its 16.9 oz. PET bottle line, which is aimed at conventional accounts.

Still, doing sweet well can be important: Founded in 2002, Steaz sells a range of natural and organic Fair Trade tea products, and four years ago, as an early adopter of stevia (along with erythritol), launched a line of zero-calorie flavored, sparkling teas. The popularity of those drinks gave way to a zero-calorie line extension of its non-carbonated teas that the company debuted in 2011.

Kessler said that Steaz’ zero-calorie drinks now represent 41 percent of overall sales volume for the company, and expects that number to rise. He credits the company’s use of natural, “healthier” sweeteners as the biggest draw for its customers.

“Today’s consumer continues seeking low to no calories in their beverages while still wanting that sweet taste,” Kessler said.

“This same consumer is also choosing the healthier, sweetener alternatives whenever possible.”

At least for now.

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JULY/AUGUST 2013 BEVNET MAGAZINE 47

BRAND NEWS

RTD Tea

Heart of Tea recently announced the

introduction of two new flavors: Victorian and Lemon. These flavors join the two current flavors, Peach and PomegranateOrange, All Fairway Market locations in the New York area will carry Heart of Tea products. The company also recently chose its first distributor: Exclusive Beverage Distributors, Inc. revive RED. Three years after launching its OG (original black tea) kombucha, revive drinks has released their first herbal offering, revive RED. RED is a hibiscus kombucha packed with antioxidants, probiotics, enzymes and organic acids. It’s also caffeine- and gluten-free, raw, unpasteurized, and vegan. Certified Fair Trade

by Fair Trade USA , certified Organic

by CCOF and currently enrolled in the NON GMO verification program, RED is available in a 16 oz. swing top bottle and 64 oz. growler. A deposit is collected on every bottle to ensure that they are returned for reuse versus recycled. Red can be purchased at all Whole Foods Market locations and other natural and organic retailers throughout Northern California.

Tea Tibet is a new project from the makers of Kombucha Wonder Drink. Tea has been an indispensable part of life in Tibet since 618 A.D., according to the company.

There seemed no better way to help Tibet than to create a not-for-profit tea company. All profits are sent to help Tibetan educational projects and orphanages.

HONEST Tea is expanding distribution

for its newest variety, Unsweet Lemon Tea, and making it available nationally this fall. The first unsweetened variety in the company’s 16.9 oz. plastic-bottled beverage line, Unsweet Lemon Tea uses organic and Fair Trade Certified black tea with a twist of natural lemon flavor to form a zero-calorie tea. Three HONEST Tea varieties — Honey Green Tea, Peach White Tea, and Half & Half — are new offerings in larger 59 oz. multiserve bottles. Currently available in the Northeast, the family-sized bottles will be available in the West in 2014.

MaryAnna’s Tea took the top ranking

in the ready-to-drink flavored black tea 48 BEVNET MAGAZINE JULY/AUGUST 2013

category for both 2012 and 2013 at the North American Tea Championships.

Their Lemonade Tea is the newest flavor to win top awards at the tea championships this past May 2013. MaryAnna’s Tea is now available in four flavors, Summer Sweet (lemon), Berry, Peach and Lemonade Tea. Packaged in 16-ounce glass bottles, MaryAnna’s Tea aims to be a healthful brew that uses only 100 percent natural and non-GMO ingredients.

Tejava is now available in a proprietary 18

oz. PET bottle. The new bottle features a package design incorporating a hand-sculpted, tea leaf motif with three-dimensional qualities, giving the impression that the bottle is wrapped in tea leaves. Crystal Geyser partnered with Amcor Rigid Plastics to develop and produce this new package.

High Country Kombucha is a raw,

probiotic tea that comes in 10 kombucha varieties including four new flavors: Tropical Mist, Tangerine Dream, Groovy Grape and Rainforest Nectar. All ingredients are organic, gluten free, Non-GMO project verified, and low calorie. High Country is bottled in dark amber bottles to prevent the tea’s live bacteria from exposure to ultraviolet light present in many grocery store beverage coolers. Find High Country Kombucha in many Whole Foods Markets and independent natural food stores throughout the U.S. Motto delivers the health benefits of

Matcha Green Tea and is brewed with natural and simple ingredients to create a sparkling beverage designed to make you feel and think better. Matcha is a vibrant green powder made by stone-grinding green tea leaves. The beverage is available in North Atlantic and Mid-Atlantic Whole Foods stores, as well as many independent retail locations. Winner of the BevNET New Beverage Showdown in June, Motto is expanding production for a launch with Kroger later this year.

TEAS’ TEA Lattes contain zero grams of fat and come in two flavors: Black Tea Latte and Matcha Green Tea Latte. The Matcha Latte is brewed with brewed green tea and real Matcha, a stoneground powdered green tea traditionally

LITE IS

LOVE

One love. One heart. Fewer calories. Introducing Marley’s Mellow Mood LITE relaxation teas. Tea Lemonade and new Raspberry Tea Lemonade with half the calories and all the taste of regular Marley’s Mellow Mood.

Each sale benefits 1Love, continuing Bob Marley’s commitment to youth, planet and peace.

Give thanks.

drinkmarley.com

BRAND NEWS

RTD Tea

used in Japanese tea ceremonies, according to the company. Matcha is revered for its natural occurring antioxidants and flavorful taste. TEAS’ TEA Latte was honored at the World Tea Expo 2013 as Best New Product. The company also recently launched Half & Half FlavorSuperfruit Acerola Cherry. The cherry, also known as Barbados Cherry, comes from the Yucatan and is known for having 65 times the Vitamin C content of an orange. The product has 100 calories per bottle and is sweetened with natural cane sugar and a hint of stevia.

available in all 50 states and distributed

by UNFI, KeHE, DPI, Town & Country, Creation Gardens, Associated Buyers, Tiny Footprint, Nature’s Best, and more.

Honeybush won the best packag-

ing award at the 2013 World Tea Expo.

Honeybush beverages are offered in six ready-to-drink flavors. With no added sugar, no preservatives, and no artificial additives, they are also naturally caffeine free. Having only 4.8 to 25.1 calories per bottle, the company markets its products to adults and children living with Diabetes, pre-Diabetes or obesity.

Steaz recently launched new packaging

for its iced tea products. The 16 oz. cans feature new designs that the company says more effectively communicates the platform and flavor. In addition, there are featured mentions of organic and zero calorie on the top portion of the can, while the zero calorie motif continues with the slimming hourglass design. Steaz has also launched two new flavors this year: Green Tea with Coconut Water and Half & Half (green tea with lemonade).

Steaz Iced Green Tea with Coconut Water combines the health benefits of green tea with organic,not-from-concentrate coconut water. The new Half & Half is the organic cane juice sweetened version of the company’s existing zero calorie (stevia-sweetened) Half & Half.

UrbanZen Tea recently launched its

sixth flavor, Green Tea Aloe Calamansi Lime, which joins the company’s other green tea offerings of Honey Jasmine, Lemon, Green Apple and Ginger. The company says that the tea is freshly brewed with high-quality, hand-picked and whole leaf green tea.

Rooibee Red Tea is a line of ready-todrink, certified organic teas made from the South African rooibos bush. There, rooibos tea (or red tea) has been revered medicinally for centuries for its calming and rejuvenating properties, according to the company. Rooibos is inherently sweet, low in tannins, naturally caffeine-free, gluten-free, and high in antioxidants. The company boasts fives flavors: Watermelon Mint, Peach, Cranberry Pomegranate, Vanilla Chai, and Unsweet. The teas are now

50 BEVNET MAGAZINE JULY/AUGUST 2013

Kombucha Mama, the Bend, Ore.-based makers of a brewed tea, is being featured at more than a dozen growler stations that have opened throughout central Oregon in the last two months. In those watering holes, Kombucha Mama has taken its place alongside craft beers as a highly popular item, according to the company. New to the list for summer is Pina Colada, added to a stable that includes Pomegranate Lemonade, Lemon Ginger, Apple Sass, Pineapple, Mate and Original. Kombucha Mama is also available in stores throughout central Oregon (in Bend, Sisters and Eugene) in cases of 24 13 oz. bottles.

Tea of a Kind, the ready-to-drink tea

beverage that utilizes the patented “Gizmo Closure and Delivery System,” has secured distribution through hundreds of new retail channels and market share in California, Arizona, New Mexico, and Nevada. The product is the first offering from Gizmo Beverages, and the first to utilize their patented “Gizmo” cap technology, which holds fresh, functional ingredients in a nitrogen pressurized chamber until the point of consumption. The product recently won multiple awards, and it was also the recipient of a SELF Magazine Healthy Food Award.

Owl’s Brew is a line of tea mixers designed for cocktails. Owl’s Brew is the newest line from the Teaologist, an artisanal New York-based tea company that was founded in 2011. Owl’s Brew offers three low-calorie, antioxidant-enriched flavors that can be mixed with a variety

of spirits including, vodka, tequila, rum, whiskey, gin or champagne, and will first be available in the New York market.

AriZona Beverages has expanded its iced tea line and introduced its newest creation, Strawberry Black Tea. A spin on the black tea original, this beverage celebrates the taste of tea with a fruity twist.

AriZona stayed true to its roots with a modern throwback to its original checkerboard design.

Turkey Hill SunBrew contains no preservatives, no added colors and is made with simple ingredients: real cane sugar, fresh tea, and pure water. SunBrew Tea is currently available in Sweetened, Lightly Sweetened and Unsweetened. Joining these flavors in 2013 is Half & Half SunBrew, a blend of Sunbrew Tea and All Natural Lemonade, and Lightly Sweetened Peach Sunbrew, a lightly sweetened tea with a hint of peach flavor. The suggested retail price for Turkey Hill Premium Drinks is $2.49 to $2.69.

Marley’s Mellow Mood has expanded its LITE line of low-calorie relaxation teas with the introduction of Raspberry Tea Lemonade. The new product boasts 66 calories per serving and is sweetened with cane sugar and a stevia/erythritol blend. The product is packaged in 16 oz. glass bottles that feature an image of reggae legend Bob Marley. Marley’s Mellow Mood LITE Raspberry Tea Lemonade is part of Marley Beverage Company’s commitment to a range of both low- and full-calorie products.

Guayaki’s new look emphasizes Yerba Mate and incorporates its slogan, “Come to Life.” According to the company, Guayaki Yerba Mate has the strength of coffee, the health benefits of tea, and the euphoria of chocolate all in one beverage.

Yerba Mate naturally contains 24 vitamins and minerals and can be prepared in a variety of ways. Guayaki currently offers 28 different products with Yerba Mate.

JULY/AUGUST 2013 BEVNET MAGAZINE 51

CHEAT SHEET The Functional Ingredients Fueling the Trends

By Jeffrey Klineman At this point, we’ve established a lot of what the key functional beverage trends are on the market. It’s all about general health, energy – including focus and relaxation, and all kinds of recovery (the key to emotional and psychic recovery, beer, has a widely understood functional ingredient, so we won’t address that here).

But what are the component parts of those general trends, and how do you recognize which products are best equipped to speak to those functionalities?

We checked with many of our sources at flavor and ingredient houses

to try to understand just which ingredient types are in vogue when it comes to fulfilling (or trying to fulfill) a beverage’s functional promise.

Now, there’s science and then there’s science, and we can’t run tests and speak to the efficacy of these ingredients. But we can try to explore which ones are there, and why. We’d like to thank food scientist Kantha Shelke of Corvus Blue, Ewa Hudson of Euromonitor International, and all of the friendly suppliers who helped us in this putting together this, our very first functional ingredient cheat sheet.

FUNCTIONAL TREND • KEY INGREDIENTS ENERGY (and FOCUS)

ATHLETIC RECOVERY

ATHLETIC PERFORMANCE

RELAXATION

Methylcobalamin B12 (Also known as Methyl B12) Vitamin B12 is a standard ingredient in many energy mixtures; the perceived benefit is that it is more readily bioavailable than other forms of Vitamin B12

Ribose A natural sugar, it is believed to speed exercise recovery

Creatine A classic strength-training supplement, it is believed to help athletes gain lean body mass, strength, explosive power, and improved sprint performance, according to Kantha Shelke, a Food Scientist with research firm Corvus Blue LLC.

L-Theanine (See Green Tea)

Green Tea A caffeine source, Green Tea also contains L-Theanine (linked to concentration) and EGCG (an antioxidant) Natural Caffeine While caffeine is the ingredient bar none in energy drinks, those sourced from botanical extracts like coffee, tea, yerba mate, and guayusa are becoming increasingly popular as named ingredient types Citicoline A dietary supplement that is believed to fight memory loss and improve cognition; a branded version (Cognizin) is currently used in Nawgan

BCAAs Branched Chain Amino Acids are believed to help consumers gain and maintain muscle mass by increasing protein synthesis Protein Whey, Pea, Rice, Hemp, Sprouted Rice – they’re all in use in one kind of muscle recovery drink or another Sour Cherry Juice Growing in popularity because of its potential as an anti-inflammatory ingredient Magnesium, Potassium, Sodium Three key electrolytes believed to help fight dehydration, they are fairly standard in a variety of sports drinks

Acetylcholine Another new, water-soluble focus and memory compound

52 BEVNET MAGAZINE JULY/AUGUST 2013

Beetroot Juice Beetroot is believed to help blood and oxygen reach muscles, boosting performance beta-Alanine Another amino acid, beta-Alanine is believed to decrease fatigue and increase muscle capabilities

Gamma Amino Butyric Acid (GABA) An amino acid, GABA is believed by some to have a calming effect when taken as a supplement L5-Hydroxytryptophan (5-HTP) Sometimes used for sleep disorders, this chemical is believed to increase serotonin production in the brain Passionflower Extract; Valerian Root; Camomile; Rosehip; Lavender; Lemon Verbena These botanical extracts have been known to have a calming effect on some people Melatonin A hormone naturally occurring in the human body, it has been known to help assist in overcoming insomnia

PA I D A D V E R T I S E M E N T

GENERAL HEALTH AND WELLNESS FUNCTIONS EYE HEALTH Zeaxanthin.Lutein An antioxidant derived from plants like bell peppers, corn, saffron, wolfberries and others, used at times to treat eye disorders. Related to beta-carotene, it is sometimes called “the eye vitamin” Elderberry Extract High in vitamin A, this botanical ingredient also has carotenoids and is believed by some to improve vision JOINT AND SKIN HEALTH Hyaluronic Acid Naturally present in the human body, Hyaluronic Acid is taken for a variety of reasons, including joint disorders, osteoarthritis, is used as a lip fi ller during plastic surgery, and is sometimes applied to the skin for healing wounds and for cosmetic purposes Folic Acid A B-vitamin, folic acid is added to some beverages and is naturally occurring in many fruits, vegetables, and even some meats.

Folic acid is needed in the body to help nutrient absorption Vitamin C Not naturally occurring in the human body, vitamin C is an antioxidant needed for the proper development and function of many parts of the body and as an immune system booster Vitamin D Lack of vitamin D can cause several health problems; it is needed for the regulation of calcium and phosphorus in the body

Carrot Juice High in Beta Carotene, vitamin A, and other antioxidants, Carrot Juice is believed to be good for the liver, eyes, skin and hair WEIGHT CONTROL L5-Hydroxytryptophan (5-HTP) Because it is believed to increase serotonin production in the brain, this ingredient is also sometimes used as an appetite suppressant Proteins Whey and plant-based proteins are often used to provide nutrition without fat

Choline.

Schmoline.

Chromium Chromium supplements have been tested to see if they can reduce body fat and increase lean muscle mass

The time has come for the truth concerning choline and brain metabolism. People seem to think all choline sources are the

DIGESTIVE HEALTH Probiotics Bacteria that help maintain the balance of organisms in the intestines; believed to help promote a healthy digestive system

same. That is, they think all choline is effective in elevating acetylcholine – the vital neurotransmitter responsible for cognition skills and muscle engagement.

The fact is, published scientific studies show that typical oral

Prebiotics Non-digestible carbohydrates (inulin is a popular one) that act as food for probiotics, when combined with probiotics, they are believed to have many digestive benefits

choline sources have no effect on cerebral choline metabolite or acetylcholine formation.

AlphaSize® Glyceryl Phosphoryl Choline (A-GPC) is a natural source of choline that has been shown in numerous published

Turmeric Along with other savory herbs and spices, Turmeric is believed to be a strong anti-inflammatory agent and may also help with bowel problems like Crohn’s Disease and ulcerative colitis

studies to quickly and significantly boost brain acetylcholine levels. Just look around and observe the use of AlphaSize® A-GPC in myriad supplements, functional drinks, shots, and foods. It is a safe, GRAS ingredient that is science proven.

JULY/AUGUST 2013 BEVNET MAGAZINE 53 Choline Schmoline Ad1_3.54x10.125.indd 1

4/23/12 12:09 PM

BRAND NEWS

Functional Ingredients

Axiom Foods announced the recent publication of research showing Axiom’s Oryzatein Whole Grain Brown Rice Protein is as good as whey protein isolate at building lean muscle and power plus aiding exercise recovery. The news of an allergen-free yet equally beneficial ingredient has the potential of giving the nutritional and sports beverage industries a whole new direction to grow in. The scientific community has already jumped on board, as two sports nutrition conferences have accepted this study for presentation (ISSN & NSCA) plus this study has rapidly become the most accessed paper in the Nutrition Journal. With multiple research projects in the pipeline helping show not all proteins are created equal, Axiom is working on launching an “Oryzatein Inside” program, helping consumers identify which finished products feature this key rice protein ingredient.

VIRUN. Recently, several products have been released that were formulated by VIRUN. Specialty Products Division at Hormel Foods released their FUXIONS Pink Grapefruit functional water that contains an excellent source of Omega-3 EPA DHA, excellent source of Vitamin D at 1,000 IU per serving and an excellent source Potassium equivalent to the potassium found in a banana. VIRUN also recently expanded its operations to Florida, which now offers complete ingredient to finished product processing.

Gencor. A newly released compilation of toxicological studies further supports the safety of Caralluma fimbriata, a cactus-like plant traditionally used in India as a famine food. During a six-month chronic oral toxicity study of Sprague-Dawley rats, researchers found thatCaralluma fimbriata produced no deaths or treatment-related toxicities at three doses (100, 300, and 1000 mg/kg body weight). Additionally, no external, visceral, or skeletal fetal abnormalities were observed following a prenatal developmental toxicity study up to the maximum dose tested. Since 2006, Gencor has offered a patented extract of Caralluma fimbriata as an appetite suppressant under the brand name Slimaluma. Versatile for delivering a wide range of tastes and textures, Slimaluma can be used in beverages, smoothies, capsules, tablets, chocolates and meal replacements.

Slimaluma is self-affirmed GRAS, Kosher and Halal, and available certified Organic.

AloeCorp. AloeCorp’s ACTIValoe Brand is standardized to 10 percent by weight Polysaccharides, certified by the International Aloe Science Council (IASC) and GRAS. Aloe is gaining a lot of attention in the Beverage Industry and new products containing Aloe are being formulated and launched as “Good for You” beverages.

54 BEVNET MAGAZINE JULY/AUGUST 2013

ChemiNutra. Chemi Nutra’s AlphaSize Alpha-Glyceryl Phosphoryl Choline (A-GPC), a raw ingredient that can improve mental clarity and boost physical performance, was recently concluded to be Generally Recognized As Safe (GRAS), which formally affirms safety for A-GPC’s use in foods and beverages.

WILD Flavors has added RPM Factors to its Health Ingredient Technology & Solutions (H.I.T.S.) lineup. In 2010 WILD and Sterling Technology, Inc. formed a partnership to bring bioactive milk peptide ingredients to the food and beverage industry. This partnership made WILD the exclusive provider of both Immunel for immune health and Tegricel for digestive health. RPM Factors for sports nutrition will now be included as the third functional ingredient from Sterling Technology offered exclusively through WILD. RPM Factors is a bioactive whey protein concentrate. RPM (Repair, Performance, Mass) Factors provides a difference consumers can see and feel during athletic and exercise activities allowing them to train harder, recover faster and comeback stronger. Studies have shown RPM Factors to: decrease recovery time, increase lean muscle mass and increase performance intensity. RPM Factors is Generally Recognized as Safe (GRAS) and had been Informed-Choice tested for banned substances.

It is easily incorporated into food and beverage products with minimal impact on taste.

Ganeden Biotech recently announced seven new partner product launches.

There are now more than 80 foods and beverages featuring Ganeden Biotech’s patented probiotic GanedenBC30 and, as the probiotic trend explodes, Ganeden Biotech continues to discover new ways individuals can integrate probiotics into every day products to support consumers’ overall wellbeing. Unlike other probiotics, according to the manufacturer, GanedenBC30 is a sporeforming probiotic bacterium than can survive through the heat and pressure of manufacturing processes, the challenges of shelf life and the acid and bile it is exposed to during digestive transit making it a favorite among manufacturers and consumers.

Tate & Lyle. Monk fruit extract, the all-natural zero calorie sweetener extracted from monk fruit, is appearing in products from sparkling waters, juices and coconut water to

PA I D A D V E R T I S E M E N T

smoothies, protein drinks, and coconut milk. PUREFRUIT Monk Fruit Extract from Tate & Lyle delivers an exceptionally clean sweet taste with no bitterness. Tate & Lyle is also marketing TASTEVA Stevia Sweetener, a new, natural, zero-calorie sweetener it introduced globally. What separates this stevia extract from the pack are two advantages: TASTEVA doesn’t have the bitter, licorice aftertaste often associated with common forms of stevia such as Reb A 97. And TASTEVA allows for higher sugar replacement with a natural sweetener – at levels 50 percent or more, according to the manufacturer.

AIDP is introducing several new ingredient lines, including TastiMin, a new line of tasteless minerals that are an important part of the human diet because they control many critical mechanisms in the body. The company is also marketing Rebevia, a Reb-A sweetener available in both 95 percent and 97 percent forms, and a clear, water soluble vitamin E solution and water soluble Collagen for the beverage market.

Cargill. Cargill’s Truvia business is now providing natural sweetness to a new innovation in the spiced rum category with the use of Truvia stevia leaf extract in Malibu Island Spiced, the first lower calorie, spiced option to appear on retail shelves and in bars and restaurants across the country. An increasingly popular ingredient, the Truvia logo can be found on over 50 new food and beverage brands in 20 countries. In addition, Truvia stevia leaf extract is the only stevia sweetener to be managed responsibly from Field to Table with the industry’s first sustainable agricultural standard in 2011 and carbon footprint certification in 2012.

BENEO. BENEO’s Palatinose (isomaltulose) is currently being used in Low GI from Nth Degree with Palatinose, a low-glycemic drink. Palatinose is a functional carbohydrate naturally derived from sugar beet. Being low glycemic, it optimizes the use of glucose as energy source while promoting fat oxidation during exercise. According to the manufacturer, various studies have proven that the company’s ingredient aids the body to burn fat more effectively as an energy source when under physical activity. As a result, it helps save carbohydrate storage, which leads to improved performance.

AlphaSize® A-GPC is the active choline source that works.

• Tasteless, water soluble & stable: Excellent performance in all applications.

• Boosts mental energy, concentration & focus: The brain is the true gatekeeper of the body’s energy.

• Improves neurological function: Shown to speed reaction time & agility.

To learn more about AlphaSize® A-GPC, and how to add it to your nutritional supplements, functional foods, and beverages, contact Chemi Nutra – world leader in specialty nutraceuticals for healthy natural products.

We would be pleased to share the convincing science on AlphaSize® A-GPC vs. choline with you.

Toll Free 866.907.0400 • www.cheminutra.com

© 2012 Chemi Nutra

JULY/AUGUST 2013 BEVNET MAGAZINE 55

CONFERENCE OVERVIEW

Back in NYC Summer Fancy Food Show was a Boon for BevCos

By Ray Latif Bustling with delicacies, deals and debuts, the Fancy Food Show returned to New York City’s Jacob Javits Center after a two-year stint in Washington D.C. — and, let’s face it, there’s no place like the Big Apple. Following an equally vibrant winter show in San Francisco, the three-day event mirrored New York’s energetic and dynamic vibe with winding swaths of attendees and suppliers from all parts of the world.

Beverage exhibitors, which numbered about 60, seemed pleased at the overall flow and interest from retailers and distributors, and those that featured new products and line extensions indicated a significant amount of traffic at their booths. Visiting with industry stalwarts and new players alike, BevNET spoke with a number of beverage executives at the event, with many offering news

56 BEVNET MAGAZINE JULY/AUGUST 2013

and insight that might prove to have a significant impact on the second half of the year — and well beyond.

Honest Tea co-founder and TeaEO Seth Goldman told BevNET that sales of Honest Fizz, the company’s line of zerocalorie sodas, are now projected to reach 180,000 cases by the end of the year, doubling its expectations for the brand, which launched nationally in March.

Goldman said demand for the drinks has been tremendous, to the point that the company was out of stock of Honest Fizz for the entire month of June. Goldman also said that although cost considerations have prevented the company from releasing an organic formulation for three of the brand’s four SKUs, Honest Tea is getting closer to releasing an all-organic line-up.

He noted that cost savings from a move to shrink wrap packaging for 4-packs of the

soda — which will take place within the year — would likely contribute toward its goal of achieving an organic formulation for all Honest Fizz products.

Goldman also hinted at upcoming deals with three national restaurant chains that will begin selling Honest Tea’s freshbrewed food service line of tea. While he declined to name the chains, he said each had over 100 locations and are all wellknown brands. Honest Tea also launched an unsweetened lemon tea variety at the show. The new zero-calorie flavor, which debuted in the New York City market, is packaged in the brand’s 16.9 oz. PET bottle and will be distributed nationally.

Meanwhile, Goldman’s old partner was back in the game: co-founder Barry Nalebuff and packaged goods entrepreneur Ariel Glazer were showing off KomBrewCha, a new line of lowalcohol, sparkling kombucha drinks that come in five varieties.

Ayala’s Herbal Water introduced a new line of organic, zero-calorie herbal

NEW for kids!

About ½ the sugar and calories of leading kids’ juices* (we don’t follow the leader) No artificial colors, flavors, preservatives or sweeteners Electrolytes to keep little squirts hydrated

* Vita Coco Kids has 8g of sugar and 35 calories per 6 fl oz. The leading kids’ juice has 16g of sugar and 60 calories per 6fl oz.

for more information: info@vitacocokids.com vitacocokids.com

teas. Ayala’s Herbal Tea contains no caffeine and no sweeteners and comes in four varieties: Rooibos Cinnamon Rose Petal, Nutmeg Cacao Nibs Cardamom, Chamomile Bergamot Vanilla and Peppermint Melissa Spearmint. Packaged in 14 oz. glass bottles, the brand will be sold exclusively at two natural grocery chains from July 31 to Nov. 1, when the drinks will launch at a variety of other retailers. blk Beverages launched a four-SKU flavored line extension to its brand of high-alkaline, fulvic trace mineral-infused waters. Named blk+, the new drinks will be positioned as alternatives tosports/ multifunction beverages and coconut water products, according to vice president of marketing Albie Manzo. Manzo said that while the hot-fill process required to package the drinks results in a slightly lower alkalinity, the products give the blk brand name greater versatility and a more approachable feel for new consumers. blk+ comes in four flavors — Lemonade, Mango, Tropical Punch and Blueberry Acai — and is packaged in 16.9 oz. griptype plastic bottles. Manzo said that while the company is attempting to establish new DSD distribution for its products, blk+, like the company’s flagship product, will be initially be distributed by UNFI, Kehe and Haddon House.

As of March, Q Drinks sparkling beverages gained placement in three natural grocery chains: Sprouts, Earth Fare and The Fresh Market. Sales of the brand, which is also sold in Whole Foods, Amazon.com, and a variety of independent retailers, are growing at 60 percent annually, according to founder Jordan Silbert. Silbert also noted that Q Drinks, which is distributed nationally via UNFI, is gaining momentum with the liquor channel and that the company is evaluating opportunities for new direct store distribution (DSD).

Mountain Valley Spring Water is planning to launch its first flavored sparkling water varieties by the end of the 2013 or the beginning of 2014. The company, which markets a range of packaged still and sparkling water products, will introduce lime and blackberry pomegranate flavors in 1 L glass bottles for a suggested retail price of $2.89-3.49.

58 BEVNET MAGAZINE JULY/AUGUST 2013

Oatworks has revamped the packaging and introduced a tweak in the formulation of its ready-to-drink oat-based beverages.

Now positioned as an “oat-powered natural smoothie,” the three-SKU drink line moved from a 10.8 oz. squarish bottle to rounder 12 oz. plastic package with a light brown label with clear sections at the top,

bottom and middle, enabling consumers to see the liquid inside. Oatworks, which comes in three flavors — Strawberry Banana, Pomegranate Blueberry and Peach Mango — also adjusted the formulation of the drinks to create a slightly more viscous mouthfeel. CEO David Peters said that Oatworks, which was scheduled to debut

last year in the Boston and San Francisco markets, is now concentrating on New York City, where the brand launched with Exclusive Beverage Distributors. Peters also said that Oatworks will be available for sale on Amazon.com.

With its sleekly designed, slim glass bottles and an extensive range of natural juices and flavored sparkling waters, Australia-based Found Beverage Co. certainly turned quite a few heads at the show.

Launched seven years ago, the gourmet and specialty foods expo was the U.S. debut for Found, which markets its products with the tagline “The Age of Artificial is Over.” Made with natural mineral water sourced from Turkey, Found sells five varieties of its sparkling water with a few uniquely flavored varieties, including Apple & Cinnamon, Cucumber & Mint and Elderflower. Found’s juices are also sourced from Turkey and packaged in the brand’s proprietary 8.45 oz. glass bottles.

Sweetened with 14 grams of beet sugar and containing 65 calories per bottle, the juices come in five varieties: Pomegranate, Orange, Apple, Grape and Peach & Apple.

Co-founder Onur Kece said that Found saw a great deal of interest from distributors and retailers at the show, but had yet to formalize any agreements Other news and tidbits: Runa has added “Zero” to the labels of its Clean Energy line of bottled guayusa drinks. The company has also secured a new distribution deal with Whole Foods’ Southwest region, where its products will land on store shelves by the end of July.

In August, FOCO will launch a new 1 L Tetra Pak to its line of coconut waters.

RealBeanz is revamping the labels for its line of nutrient-enhanced iced coffee drinks. The package will feature greater emphasis on the brand’s all-natural formulation and calorie count of the products.

New Beverage Showdown 5 finalist JinJa, a functional beverage made with ginger, cayenne pepper, green tea, mint and lemon, took home the show’s top “sofi” (specialty outstanding food innovation) award for best cold beverage in a tie with Brands of Britain’s Fever-Tree Premium Sparkling Lemon. In the hot beverage category, Bhakti Chai was awarded gold for its line of chai tea drinks.

© 2013 The Rising Beverage Company, LLC

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'tude juice

ACTIVATE

Fresh Matters LLC

Alkazone Water

Rising Beverage Company

PRODUCTS: Granny, Fuji, Gala, Apple, Pinky, Honey PACKAGING: 16 oz. PET ATTRIBUTES: Non-GMO Project, Certified GlutenFree, Certified Vegan, Kosher

Alova Sparkling Aloe Vera

Better Health Labs

PRODUCTS: Rebound, Beauty, Defy, Defend, Charged, Balance

PRODUCTS: 450 mg. of potassium, selenium & electrolytes

PACKAGING: 16.9 oz. PET

PACKAGING: 23.7 oz. PET

PRODUCTS: Cucumber Mint, Mandarin Orange, Grapefruit PACKAGING: 11.16 oz. Glass

ATTRIBUTES: Kosher

28 BLACK

ALO Drink

Amara Raw Sports Drink

SPI West Port, Inc.

Amara Beverage Co.

PRODUCTS: Exposed, Allure, Awaken, Enrich, Comfort

PRODUCTS: CoffeeBerry & Maqui Berry

PACKAGING: 16.9 oz. PET, 1.5 L PET ATTRIBUTES: Non-GMO Project, Certified Gluten-Free

ALO Exposed Light

CALIDRIS 28 of America, Inc. The natural energy drink 28 BLACK represents a new generation of energy drinks: without taurine, artificial colours or preservatives - with the fruity taste of tropical açaí berries. Thanks to the natural sweetness of the stevia plant (steviol glycosides), low-caloric 28 BLACK Sugarfree contains no added sugar or aspartame. Whether straight or mixed, 28 BLACK is the reliable & energetic companion for people living life to the full – in keeping with its maxim: More Life. More Style. More Energy.

PRODUCTS: 28 Black Açaí, 28 BLACK Sugarfree PACKAGING: 8.45 oz. Can, 8.45 oz. 4-pack carton, 8.45 oz. 24 pack

989 OnDemand

Novamex, Inc

H2M Beverages PRODUCTS: Punch, Grape, Orange, KiwiStrawberry, LemonLime, PomegranateBlueberry; PACKAGING: 19 oz. PET ATTRIBUTES: Certified Gluten-Free, Kosher 62 BEVNET MAGAZINE JULY/AUGUST 2013

Amara Raw Sports Drink

Amara Beverage Co.

PRODUCTS: Exposed Light, Refresh, Bright

PRODUCTS: CoffeeBerry and Maqui Berry

PACKAGING: 16.9 oz. PET, 1.5 L PET

PACKAGING: 16 oz. RPET

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free

ATTRIBUTES: Kosher

Agua Enerviva

Epicurex LLC

PRODUCTS: Iced Tea Lemonade, Orange Passionfruit, Strawberry Kiwi, Fruit Punch, Pomegranate Berry

PRODUCTS: Organic Aloe Vera Drink ALOIC

PACKAGING: 20 oz. PET

ATTRIBUTES: Certified USDA Organic, Certified Vegan, Kosher, Certified B Corporation

SPI West Port, Inc.

ALOIC Aloe Vera Drink

Agua Enerviva

PACKAGING: 16 oz. RPET

PACKAGING: 500 mL PET ATTRIBUTES: Certified USDA Organic

AMAZON Beverages

AMA Waters LLC PRODUCTS: rooibos tea, green tea, white tea, black tea, guarana, urucu, camu camu PACKAGING: 487 mL PET ATTRIBUTES: Kosher

AQUAhydrate Water

Ayala's Herbal Tea

AQUAhydrate

Balance

Herbal Water, Inc.

PACKAGING: 500 mL PET, 700 mL PET, 1 L PET

PRODUCTS: Rooibos Cinnamon Rose Petal, Chamomile Bergamot Vanilla, Peppermint Melissa Spearmint, Nutmeg Cacao Nibs Cardamom PACKAGING: 14 oz. Glass ATTRIBUTES: Certified USDA Organic, Kosher

Aspen Pure Bottled Water

Bai 5-Calorie

Aspen Pure Water PACKAGING: 24 oz. PET, 1 L PET, 16.9 oz. PET

bai Brands LLC PRODUCTS: Brasilia Blueberry, Limu Lemon, Ipanema Pomegranate, Malawi Mango, Sumatra Dragonfruit, Costa Rica Clementine, Congo Pear, Panama Peach, Molokai Coconut

Balance Balance is a solution beverage for Work, Rest and Play. Balance Mind is for focus and concentration, Relax is for de-stressing and better sleep patterns, Refresh is for restoring your equilibrium. Balance is bottled locally in CA and NY. A selection of specific organic flowers are carefully handpicked growing wild in Australia and gently infused into Sierra Nevada and Catskill spring water to give the function. All the products are refreshingly non-flavored.

PACKAGING: 18 oz. PET

PRODUCTS: Balance Mind, Balance Relax, Balance Refresh

ATTRIBUTES: Non-GMO Project, Gluten-Free, Vegan, Kosher

PACKAGING: 16.9 oz. PET, 1 L PET

Badoit Sparkling Natural Mineral Water

blk. beverages

Danone Waters of America, Inc. Badoit is a sparkling natural mineral water that has been praised for its qualities since its discovery in 1778. Badoit rises naturally sparkling from its source in St. Galmier, France after a long underground journey that results in its unique mineral composition and signature sparkle.

Badoit is the #1 sparkling water in fine dining in France.

PRODUCTS: Glass, PET PACKAGING: 330 mL PET, 330 mL Glass, 750 mL Glass ATTRIBUTES: Kosher

blk. Enterprises blk. is unlike any drink in the world. It is a perfectly balanced mineral composition resulting in a clean, crisp, refreshing taste appropriate for anyone. blk. is what happens when fulvic trace minerals are added to pure water. There are NO calories, NO carbs and NO sugars in blk. – it is serious hydration with powerful electrolytes and a high pH of 8. Offering four new natural flavors – lemonade, mango, tropical punch and berry acai – blk. continues to defy expectations.

PRODUCTS: blk., blk+ (Black Lemonade), blk+ (Mango), blk+ (Tropical Punch), blk+ (Blueberry Acai) PACKAGING: 16 oz. PET ATTRIBUTES: Non-GMO Project

64 BEVNET MAGAZINE JULY/AUGUST 2013

Bibbs

Boxed Water

Block Island Beverages, Inc.

Boxed Water is Better

Matricaria recutita

PRODUCTS: Purified drinking water in 75% renewable packaging

PRODUCTS: Sparkling Blackberry, Blackberry Lime, Blackberry Tart Cherry

PACKAGING: 500 mL Elopak

PACKAGING: 12 oz. Glass, 12 oz.

4-pack carton ATTRIBUTES: Certified GlutenFree, Kosher

Big Bang Naturals

Chia\Vie Smoothies

Big Bang Beverages

Bare Nutrition, LLC

PRODUCTS: Fruit Punch U Out, Orange Animal, Blue Barracuda

PRODUCTS: Banapple-Berry, Mango-Orange, Pineapple-Acerola

PACKAGING: 20 oz. PET

PACKAGING: 12 oz. PET

Blue Buddha

Coco Fresco

Blue Buddha Beverages, LLC

Mode USA Inc.

PRODUCTS: Vitality, Radiance, Serenity, Wellness

PRODUCTS: Natural, Strawberry, Watermelon, Banana

PACKAGING: 14 oz. Glass

PACKAGING: 8.4 oz. Glass

ATTRIBUTES: Fair Trade, Kosher

Blue Monkey Coconut Collection

New Attitude Beverage Corp.

PRODUCTS: Coconut Water, Coconut Milk Beverage, Mango PACKAGING: 15 oz.

Can, 17.6 oz. Can ATTRIBUTES: Certified USDA Organic, Fair Trade, Kosher

How did we become one of the world’s most trusted suppliers of botanicals? Natural selection. Specifically, over 100 years of selecting nature’s finest raw materials to develop tailor-made ingredients for your food and beverage applications.

The Martin Bauer Group is a leading manufacturer of botanical ingredients for the food, beverage and dietary supplement industries.

Coco Warrior

Coco Warrior LLC PRODUCTS: Coconut Water PACKAGING: 520 mL Can ATTRIBUTES: Certified Gluten-Free

JULY/AUGUST 2013 BEVNET MAGAZINE 65

Cocozia

Cuba Herbal Energy Juice

Epicurex LLC

Cuba Beverage Company

PRODUCTS: Coconut Water

PRODUCTS: Wild Berry, Pomegranate Cranberry, Orange Passionfruit

PACKAGING: 330 mL Tetra Pak ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Fair Trade, Kosher

Cow Wow Cereal Milk

PACKAGING: 12 oz. Can

Currant Affair

Connecticut Currant LLC

PRODUCTS: Fruity Trudy, Chocolate Chip Cathy

PRODUCTS: Black Currant, Black Currant & Blueberry, Black Currant & Cranberry

ATTRIBUTES: Certified USDA Organic

CrampX

PACKAGING: 53 oz.

PET, 10.2 oz. PET

Dr. Antonio Martins Coco

Q2O LLC

Green Coco Europe GmbH

PRODUCTS: Berry, Orange, Lemon Lime

PRODUCTS: Pure, Mango, Green Tea & White Peach

PACKAGING: 8 oz. PET

PACKAGING: 330 mL PET

ATTRIBUTES: Certified Gluten-Free

Crystal Geyser Water

ATTRIBUTES: Certified USDA Organic

DRY Soda

Crystal Geyser Water Company

DRY Soda Inc. PRODUCTS: Vanilla Bean, Blood Orange, Apple, Cucumber, Ginger, Lavender, Wild Lime, Rhubarb, Juniper Berry

PRODUCTS: Original , Lemon, Lime, Very Berry , Orange PACKAGING: 18 oz. PET, 1.25 L PET, 2 L PET ATTRIBUTES: Kosher

PACKAGING: 12 oz.

Glass, 12 oz. Can ATTRIBUTES: Certified Gluten-Free, Kosher

66 BEVNET MAGAZINE JULY/AUGUST 2013

Earth2O PRODUCTS: Natural, Sustainable, Responsible

Essentia Super Hydrating Water

Essentia Water Inc. PACKAGING: 1.5 L PET, 1 L PET, 20 oz. PET

PACKAGING: 20 oz.

RPET, 1 L RPET, 12 oz. 6 pack, 16.9 oz.

24 pack, 16.9 oz. 6 pack, 1 gal. RPET, 2.5 gal. RPET, 5 gal. RPET

Earth2O Plus Electrolyte

Cow Wow Cereal Milk

PACKAGING: 8.5 oz. Tetra Pak

Earth2O Natural Spring Water

Earth2O

FIJI Natural Artesian Water

FIJI Water Company LLC

PRODUCTS: Earth2O Plus Lemon, Earth2O Plus Mango, Earth2O Plus Cucumber

PACKAGING: 330 mL PET, 500 mL PET, 1 L PET, 1.5 L PET

PACKAGING: 1 L RPET

ATTRIBUTES: Kosher

Evamor Alkaline Artesian Water

Evamor Products, LLC Evamor is an all-natural alkaline artesian water that helps fight acid.

Drawn from a protected artesian aquifer 1/2 mile below ground in the United States, Evamor’s source has the highest natural pH (8.8) among domestic brands. With a unique combination of great taste and naturally-occurring minerals, Evamor is a premium and functional product with a real-point-of difference in the natural bottled water category.

PRODUCTS: Naturally Alkaline Artesian Water PACKAGING: 20 oz. PET, 32 oz. PET, 64 oz. PET

evian Natural Spring Water

Danone Waters of America, Inc. evian water starts as snow and rain on the peaks of the pristine French Alps. Protected deep in the heart of the mountains, each drop filters through layers of mineral-rich glacial sands for over 15 years. Pure as nature intended, the water springs from the source in Evian-Les-Bains where it’s been bottled since 1826.

FIZZY LIZZY

Forager Project Raw Juices

White Rock Beverages

Forager Project

PRODUCTS: 100% Natural Fruit Juice + Fizzy Water PACKAGING: 12 oz. Glass

PRODUCTS: Greens(a), Carrot(a), Carrot(b), Beets, Cleanse(a), Tea, Cleanse(b), Energy

ATTRIBUTES: Kosher

PACKAGING: 16 oz. PET ATTRIBUTES: Certified USDA Organic

PRODUCTS: PET, Glass PACKAGING: 330 mL PET, 500 mL PET, 1 L PET, 1.5 L PET, 330 mL Glass, 750 mL Glass ATTRIBUTES: Kosher

FLAVORED SELTZERS

FRS Energy Concentrate

White Rock Beverages

The FRS Company

PRODUCTS: Naturally Flavored, No Calories, Sodium Free

PRODUCTS: Orange PACKAGING: 32 oz.

Biodegradable PET Bottle

PACKAGING: 20 oz. PET ATTRIBUTES: Kosher

Need the right partner to develop and manufacture your organic premix?

Looking for the best “know how” for instantizing your beverage ingredients?

Want access to one of the largest product portfolios in the industry?

STAUBER CAN HELP YOU ACHIEVE THIS AND MORE! n Whether you need certified organic or conventional,

our team has years of experience in custom premix formulation and development for your beverage applications.

n Look to us to for creative solutions and superior

technical support - utilizing our in-house capabilities for instantizing, flavoring, and formulation enhancement.

n Stauber “INNOVATION” starts with an unrivaled

assortment of unique and “new to market” ingredients for the natural beverage industry.

Contact us at our CALIFORNIA or NEW YORK facilities.

(888) 441-4233 | customerservice@stauberusa.com | www.stauberusa.com JULY/AUGUST 2013 BEVNET MAGAZINE 67

FRS Energy Endurance RTD

Go Fast Energy Hybrid

The FRS Company

Golazo Sugar Free

Go Fast Sports & Beverage Company

PRODUCTS: Orange, Apricot Nectarine

Golazo

GURU Beverage Co.

PRODUCTS: Sugar Free MangoLimon, Sugar Free Mandarina, Sugar Free Jamaica Punch

PRODUCTS: Lemonade Lime Hybrid

PACKAGING: 11.5 oz. Can

GURU Energy Drink

PACKAGING: 16 oz. Can

PRODUCTS: GURU Natural Energy Drink PACKAGING: 8.4 oz.

Can, 12 oz. Can

PACKAGING: 12 oz. Can ATTRIBUTES: Certified GlutenFree

FRS Energy Soft Chews

Go Fast Energy Hybrid

The FRS Company

Grace All Natural Coconut Water

Go Fast Sports & Beverage Company

PRODUCTS: Pomegranate Blueberry, Pineapple Mango, Lemon Lime, Orange

PRODUCTS: Tea Hybrid PACKAGING: 16 oz. Can

Hawaiian Springs Water

Grace Foods USA

Hawaiian Springs, LLC.

PACKAGING: 500 mL Can, 310 mL Can, 1 L Tetra Pak, 330 mL Tetra Pak

PACKAGING: 330 mL RPET, 500 mL RPET, 750 mL RPET, 750 SC mL RPET, 1 L RPET, 1.5 L RPET ATTRIBUTES: Kosher

Go Fast Energy Hybrid

Golazo Sports Energy

Go Fast Sports & Beverage Company

Golazo

PRODUCTS: Berry Hybrid

PRODUCTS: All Natural MangoLimon, Mandarina, Jamaica Punch

PACKAGING: 16 oz. Can

PACKAGING: 12 oz. Can ATTRIBUTES: Non-GMO Project, Certified Gluten-Free

Go Fast Coconut Energy Hybrid

Golazo Sports Hydration

Go Fast Sports & Beverage Company PRODUCTS: Coconut Hybrid PACKAGING: 16 oz. Can

Herbal Mist Teas

Functional Foods, Inc.

H2M Beverages

PRODUCTS: Pomegranate, Tropical Citrus, Lime Coconut, Dragonfruit

PRODUCTS: Mango, Peach, Raspberry, Lemon, Sweet Tea, Unsweetened, Diet Mango, Diet Lemon, Diet Peach, Green Tea w/Honey

PACKAGING: 12 oz. PET

PACKAGING: 20 oz. PET ATTRIBUTES: Certified GlutenFree, Kosher

Guayaki Yerba Mate

Hiball Energy

Golazo

Guayaki

Hiball Inc.

PRODUCTS: All Natural MangoLimon, Mandarina, Jamaica Punch, Limonada

PRODUCTS: Lemon Elation, Revel Berry, Enlighten Mint

PRODUCTS: Lemon Lime, Wild Berry, Grapefruit, Vanilla, Peach, Pomegranate Acai, Coconut Water

PACKAGING: 20 oz. PET ATTRIBUTES: Non-GMO Project, Certified Gluten-Free

68 BEVNET MAGAZINE JULY/AUGUST 2013

GreenFit

PACKAGING: 16 oz. Can ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Gluten-Free, Fair Trade, Kosher, Certified B Corporation

PACKAGING: 16 oz.

Can, 7.5 oz. Can ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade, Kosher

2013 | wat-aah.com LWBW

summ-AAH! time.

It’s a NO RULES summ-aah! No homework, no curfew and no problem if you belly op. Just stay hydrated and drink WAT-AAH!

High Country Kombucha

HOTLIPS Real Fruit Soda

High Country Kombucha PRODUCTS: Wild Root, Ginger, Elderberry Hibiscus, Groovy Grape, Tangerine Dream

HOTLIPS Soda

Raw Foods International

PRODUCTS: Red Raspberry, Black Raspberry, Marionberry, Pear, Cranberry

it Tastes RAAW Juices carry all the necessary attributes of healthy, natural, great tasting and altogether good-for-you products that everyone craves today. Great for those on the go or a wonderful between meals snack, each blend comes with no added water and no added sugars and are simply deliciously natural 100% pure fruit and vegetable blends now available nationwide.

PACKAGING: 12 oz. Glass

PACKAGING: 16 oz. Glass ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher

Hint Water & Hint Fizz

I AM LIQUID SUPPLEMENTS

Hint, Inc.

I AM PRODUCTS LLC

PRODUCTS: Blackberry, Watermelon, Blackberry Fizz, Peach Fizz, StrawberryKiwi Fizz, Watermelon Fizz

PRODUCTS: I AM ENERGIZED

PRODUCTS: Passion Fruit Wheatgrass, Strawberry Purple Carrot, Mango Guarana, Raspberry Lemongrass, Pineapple Cucumber, Better Beets, Very Berry Wheatgrass, Cranberry Ginger, Carrot Lemonade

PACKAGING: 2.5 oz. PET

PACKAGING: 12 oz. PET

ATTRIBUTES: Certified GlutenFree, Certified B Corporation

PACKAGING: 16 oz.

PET, 12 oz. Glass

It Tastes RAAW Juice

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Certified Vegan, Kosher

ATTRIBUTES: Kosher

Honest Fizz

Icebox Spring Water

Honest Tea

Icebox Water

PRODUCTS: Orange Pop, Professor Fizz, Organic Root Beer, Lemon Limey

PACKAGING: 1 L Elopak, 1/2 L Elopak ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Certified Vegan, Kosher

PACKAGING: 12 oz. Can ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Kosher

Honeybush Herbal Tea

Icelandic Glacial Spring Water

ITO EN SHOTS

Jin+Ja

ITO EN (North America) INC. PRODUCTS: Sencha Shot, Oolong Shot PACKAGING: 6.4 oz. Can

Canada Enterprises, L.L.C. PRODUCTS: Ginger, Cayanne Pepper, Green Tea and Mint PACKAGING: 187 mL Glass, 750 mL Glass ATTRIBUTES: Kosher

ITO EN – Oi Ocha

Joia All Natural Soda

Wild Mountain Tea Co. Ltd

Icelandic Glacial

ITO EN(North America) INC.

PRODUCTS: Classic, Rose Petal, Concord Grape, Blackberry, Mint & Ginger

Boundary Waters Brands LLC

PACKAGING: 330 mL PET, 500 mL PET, 750 mL PET, 1 L PET, 1.5 L PET

PRODUCTS: Green Tea, Dark Green Tea, Oolong Tea, Jasmine Green Tea

PRODUCTS: Blackberry Pomegranate & Ginger, Grapefruit Chamomile & Cardamom, Pineapple Coconut & Nutmeg

PACKAGING: 11.5 oz. Glass ATTRIBUTES: Certified USDA Organic, Fair Trade 70 BEVNET MAGAZINE JULY/AUGUST 2013

ATTRIBUTES: Kosher

PACKAGING: 16.9 oz. PET

PACKAGING: 12 oz.

Glass, 12 oz. 4-pack carton

Juice Squeeze

Just Coco Premium Coconut Water

Crystal Geyser Water Company PRODUCTS: Wild Berry, Passion Fruit & Mango, Mountain Raspberry, Ruby Grapefruit, Blackberry Pomegranate PACKAGING: 12 oz. Glass, 23.9 oz. Glass

JUST CHILL

The Chill Group Inc. PRODUCTS: Tropical, Rio Berry, Jamaican Citrus PACKAGING: 12 oz. Can

Dermacoconut USA LLC Just Coco is a premium, 100% natural and truly authentic Brazilian coconut water focusing on consistently delivering great flavor and quality in every package. It is produced from a SINGLE SOURCE, which allows for consistency in taste and quality. Best flavor in category - originates from hybrid coconut trees, which are unique to Brazil’s Northeastern coast. Product available for immediate delivery in the entire country and shipped from Florida. Packaging ideal for food service industry.

PRODUCTS: Premium, 100% natural and incredibly tasty coconut water PACKAGING: 33.75 oz. Tetra Pak, 11.1 oz. Tetra Pak

Karma Wellness Water

Karma Culture, LLC. PRODUCTS: Mind, Body, Balance, Spirit, Vitality; PACKAGING: 18 oz. PET ATTRIBUTES: Certified GlutenFree, Kosher

Karvana Kombucha Shots

Karvana PRODUCTS: Kombucha Energy Shot, Kombucha Probiotic Shot PACKAGING: 4.5 oz. PET ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free

JULY/AUGUST 2013 BEVNET MAGAZINE 71

Koa Organic Water Juice)

Living Kombucha Tea

PRODUCTS: Original Sugar Free Fresh Flavor

ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Certified Vegan, Fair Trade

Oogavé, Inc.

LaCroix Beverages

PRODUCTS: Diet Cola, Diet Root Beer, Diet Ginger Ale

PRODUCTS: Coconut, PeachPear, Lime, Lemon, Pure, Orange, Berry, Grapefruit, Cran-Raspberry

PACKAGING: 12 oz. Can ATTRIBUTES: Kosher

PACKAGING: 12 oz. Can

PACKAGING: 520 mL Can, 350 mL Can ATTRIBUTES: Non-GMO Project

Noah's Spring Water

Crystal Geyser Water Company

Varni Brothers PRODUCTS: Spring Water, Sparkling Spring Water, & Oxygenated Spring Water

PRODUCTS: Spearmint , Lemonmint, Orangemint, Cherrymint, Goodberrymint, Chocolatemint, Peppermint;

PACKAGING: 12 oz.

Can, 12 oz. Glass, 20 oz. PET, 1 L PET

PACKAGING: 500 mL PET

ATTRIBUTES: Kosher

Mamma Chia Vitality Beverages

LIFE JUICE

PRODUCTS: 100% Natural Coconut Water

PACKAGING: 25.4 oz. Glass, 33.8 oz. Glass, 11.1 oz.

Glass, 38.3 oz. PET, 14.2 oz. PET

Metromint

LOCA by Oogavé

The Double Cola Company

PRODUCTS: Pink, Blood Orange, Lemonade, Coconut Lime, Frenchberry, Pomegranate, Pomegranate Blueberry, SF Lemon, Authentic French Lemonade;

PACKAGING: 750 mL Glass

PACKAGING: 12.7 oz. Biodegradable PET Bottle

MINOKU Coconut Water

LORINA INC

Unity Vibration Living Kombucha Tea LLC

Koa Organic Beverages, Inc.

LaCroix Sparkling Water

Lorina Sparkling Lemonade

Noni Shots

LIFE JUICE

Hawaiian OLA

PRODUCTS: Positive Balance, Bodacious Bunny, Oh My Greens, Happy Belly

PRODUCTS: Noni Energy, Noni Immunity PACKAGING: 2.5 oz. PET

PACKAGING: 16 oz. PET

Mamma Chia Lifespan Spring Water

Lifespan Company Limited PACKAGING: 500 mL PET, 340 mL PET, 1.5 L PET, 5 L PET

Mamma Chia is the category innovator and creator of the first-to-market chia beverage, available in 9 tasty flavors that deliver superior taste and a powerful synergy of nutrients featuring omega-3, fiber, protein and antioxidants. Award winning Mamma Chia is a conscious and sustainable company with a mission to share the magic of chia and lead in its renaissance by offering delicious, high quality, organic chia-based foods and beverages that provide natural vitality, energy and strength.

PRODUCTS: Blackberry Hibiscus, Cherry Lime, Coconut Mango, Cranberry Lemonade, Raspberry Passion, Pomegranate Mint, Guava Mamma, Kiwi Lime, Grapefruit Ginger PACKAGING: 10 oz. Glass ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher, Certified B Corporation

72 BEVNET MAGAZINE JULY/AUGUST 2013

NuAquos

New Whey Nutrition PRODUCTS: Pomegranate AcaiBlueberry, Peach Mango, Watermelon PACKAGING: 20 oz. PET ATTRIBUTES: Certified Gluten-Free

OnJuice Organic Cleanses

PSYCHE ALL NATURAL SODA

RealBeanz Iced Coffee

OnJuice

RealBeanz LLC

PRODUCTS: Sublime, Upskale, Lemon Aid, Almond Joy, Skinny Greens

PRODUCTS: Cappuccino, Diet Cappuccino , Caramel, Mocha, Decaffeinated Vanilla Nut, Dark Roast with Coconut Water, Cappuccino with Coconut Water

PACKAGING: 16 oz. PET ATTRIBUTES: Certified Gluten-Free, Certified Vegan

PACKAGING: 9.5 oz. Glass ATTRIBUTES: Non-GMO Project, Kosher

White Rock Beverages Plan Tea

The Plan Brands Inc. PRODUCTS: 7 premium tea blends PACKAGING: 16 oz. Glass

White Rock Beverages brings to you a delicious beverage - PSYCHE (SIGHkey) All Natural Soda. Made with 100% natural ingredients and sweetened with Stevia for the “perfect amount of sweet”. No sugar, no preservatives and zero calories make this a great tasting beverage for today’s health-conscious consumer. Psyche – the soda that aligns perfectly with your lifestyle today.

PACKAGING: 12 oz. Can

PACKAGING: 16 oz. PET

ATTRIBUTES: Certified USDA Organic, Fair Trade

Powercoco POWERCOCO is a NATURAL sports drink that still tastes and functions like a sports drink should. No more and no less. What a crazy concept, we know.

Hydro One Premium Beverages PRODUCTS: Blueberry Pomegranate, Mango Passionfruit

PRODUCTS: Root Beer, Cola, Lemon-Lime Soda, Orange Soda, All Great Tasting All Natural Sodas

Powercoco Natural Sports Drink

REV D

ATTRIBUTES: Kosher

Raw Water

Saka Alkaline Water

Summit Spring Water, Inc.

Land of Water, LLC

PACKAGING: 1 L Glass, 1.5 L PET

PACKAGING: 500 mL PET, 1.5 L PET, 5 L PET

POWERCOCO has no artificial colors or flavors; while keeping the calories, sugar and carbs less then half of other major sports drinks with over twice the electrolytes.

Hydration just comes Naturally to us.

PRODUCTS: Fruit Punch, Lemon Lime, Orange, Blue Raspberry, Grape PACKAGING: 16 oz. PET ATTRIBUTES: Certified Gluten-Free, Kosher

RE Vitality Drinks

Rushmore Superfoods LLC PRODUCTS: REvive & REvitalize PACKAGING: 2.5 oz. PET

74 BEVNET MAGAZINE JULY/AUGUST 2013

Secret Squirrel Cold Brew

Secret Squirrel Cold Brew, LLC PACKAGING: 16 oz. PET ATTRIBUTES: Non-GMO Project, Fair Trade

Shotz Natural Energy

SIPP Sparkling Organics

Shotz Nutrition Inc. Shotz Natural Energy was created with the health-conscious consumer in mind and those who enjoy an active lifestyle. This Gluten-Free product is available in Acai, Mango and Pomegranate and is packaged in environmental friendly display cartons.

Shotz Natural Energy delivers high quality ingredients including Vitamin C, B-Vitamins and select amino acids. No artificial flavors, sweeteners or preservatives combined with natural fruit juice flavors offers consumers a refreshing taste.

SIPP eco beverage co., Inc. SIPP is a sparkling organic soda with an epicurean twist - created in the kitchen of a culinary connoisseur, using only organic ingredients lightly sweetened with agave.

PRODUCTS: Ginger Blossom, Mojo Berry, Summer Pear

PRODUCTS: Acai Berry, Mango, Pomegranate

PACKAGING: 12 oz. Glass

PACKAGING: 2.5 oz. PET

ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Kosher

JULY/AUGUST 2013 BEVNET MAGAZINE 75

Sneaky Pete's OAT

Space Saver Beverages

Sneaky Pete's Beverage PRODUCTS: Apple, Peach, Mango, Raspberry, Grape PACKAGING: 12 oz. PET

STUR Water Enhancer

Leahy-IFP

STUR

PRODUCTS: Lemonade, Peach Tea, Lemon Tea, Orange Juice, Apple Juice, Cranberry

PRODUCTS: Lemonade, Orange Mango, Strawberry, PomeCranberry, Tea+Lemon, Mint Cucumber

PACKAGING: 5 L Bag in a box

ATTRIBUTES: Certified Vegan, Kosher

Taki Mai

South Pacific Elixirs PACKAGING: 4 oz. PET

PACKAGING: 1.9 oz. Drops

ATTRIBUTES: Non-GMO Project, Certified GlutenFree, Kosher

SNO Glacier Water

Sol Maté

Iceland Glacier Wonders

CALIDRIS 28 of America, Inc.

SNO Iceland Glacier water comes from the 20,000 year old famous Eyjafjallajokull glacier, where it is filtered naturally through layers of volcanic lava rock, giving it the purity, natural balance and crisp clean refreshing taste that nature intended. SNO is unique in that it is Nitrates free, a body neutral pH 7.4 and a pure TDS 52. Once you have experienced SNO you will realize why preserving our environment should be so important to us all.

Sol Maté is a nonalcoholic, 100% natural and certified organic maté drink. “The sunny drink with the Maté-Kick” is available as Original, tart and not too sweet, or as Lemon/Lime, fruitylemony-summery. It does not contain any artificial preservatives, colors or flavors and doesn’t just taste great straight – it is also perfect when mixed with vodka, rum or part of a cocktail. Pleasantly invigorating thanks to natural caffeine from the maté plant.

PRODUCTS: Still, Sparkling PACKAGING: 500 mL PET, 750 mL PET, 1.0 L PET, 330 mL Glass, 750 mL Glass ATTRIBUTES: Kosher

PRODUCTS: Sol Maté Original, Sol Maté Lemon/Lime PACKAGING: 11.16 oz. Glass, 8.45 oz. Can, 11.16 oz. 4-pack carton, 8.45 oz. 4-pack carton ATTRIBUTES: Certified USDA Organic

Something Natural Water

SPACHO Vegetable Juices

Something Natural LLC

Fresh Forward Beverages

PRODUCTS: Blueberry Lemon, Pink Grapefruit, Strawberry Peach, Black Cherry, Raspberry Keylime

PRODUCTS: Original, Verde Superjuice

PACKAGING: 11 oz. Glass

76 BEVNET MAGAZINE JULY/AUGUST 2013

PACKAGING: 10 oz. PET

Syfo Sparkling Waters

Universal Beverages, Inc. PRODUCTS: Wild Cherry, Original, Lemon Lime, Tangerine Orange PACKAGING: 10 oz.

Glass, 20 oz. PET, 1 L PET, 2 L PET ATTRIBUTES: Certified Gluten-Free, Kosher

Té

Mode USA Inc. PRODUCTS: Pear Chai lightly carbonated green tea ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Fair Trade

The Natural Electrolyte Sports Drink

You can sell a natural sports drink, that actually tastes like a sports drink, with no artiďŹ cial dyes or avors, 1/2 the calories and the potassium*

6x

For sales and distribution inquiries please contact Ken Tenace at 909-486-0459 or at ken@powercoco.com

WWW.POWERCOCO.COM

*Compared to Leading Sports Drink

TEAS' TEA Half & Half

Tejava

ITO EN (North America) INC.

TEAS’ TEA Unsweetened

Crystal Geyser Water Company

PRODUCTS: Green Tea with Lemon, Green Tea with Peach, Green Tea with Green Apple, Green Tea with Coconut, Green Tea with Grape, Green Tea with Acerola Cherry

PACKAGING: 12 oz. Glass, 18 oz. PET, 1 L Glass ATTRIBUTES: Kosher

PACKAGING: 16.9 oz. PET

TEAS’ TEA LATTE

ITO EN (North America) INC. Award-winning line of unsweetened premium brewed green teas. All natural and authentically brewed from meticulously sourced whole green tea leaves. Purest of all teas , TEAS’ TEA is made with a proprietary brewing filtration system to reduce the sediment giving it a clean and refreshing finish.

Zero Calories, TEAS’ TEA is packaged in Eco-friendly PET bottles and is a distinct leader in the ready-to-drink tea industry with the lightest gauged bottle.

PRODUCTS: Green Tea, Jasmine Green, Green White, Rose Green, Lemongrass Green, Mint Green, Golden Oolong

ITO EN (North America) INC.

PACKAGING: 16.9 oz. PET

Guilt Free Lattes made from authentically brewed tea made from whole loose tea leaves. With absolutely 0 grams of fat, the slightly sweetened TEAS’ TEA Lattes are only 80-90 calories per serving.

Offering two flavors- Black Tea Latte and Matcha Latte, the teas are all natural with tea antioxidants. Light and refreshing with a clean finish, the Black Tea is brewed from Sri Lankan tea leaves and the Matcha Latte from Japanese ceremonial powdered green tea and green tea leaves.

The Switch Sparkling 100% Juice

PRODUCTS: Black Tea Latte, Matcha Green Tea Latte PACKAGING: 16.9 oz. PET, 16.9 oz. PET

The Switch Beverage Company The Switch Sparkling 100% Juice is a Great Tasting, Healthy Alternative to Soda.

The Switch has no added sweeteners, no artificial flavors, colors or preservatives.

TEAse Iced Tea

The Switch is literally just Juice, Bubbles and Vitamin C. It’s that simple, and that good!

Texas Tea

Cold Star, Inc.

D.B. Miller, Inc.

PRODUCTS: Berry Blended Black Tea, Pomegranate & Acai, Green Tea with Honey & Ginseng, Green Tea with Honey

PRODUCTS: Honey Green Tea, Peach Tea, Strawberry White Tea, Blueberry Green Tea, Half and Half

PACKAGING: 16 oz.

Biodegradable PET Bottle 78 BEVNET MAGAZINE JULY/AUGUST 2013

PACKAGING: 16 oz. Glass

PRODUCTS: Watermelon Strawberry, Lemon Lime, Orange Tangerine, Black Cherry, Kiwi Berry, Grape, Fruit Punch, Apple PACKAGING: 8 oz. Can, 8 oz. 4-pack carton, 12 oz. Can ATTRIBUTES: Certified Gluten-Free

61/070,381, 61/132,424, 12/383,244, PCT/US2009/001775, 61/070,381, 61/132,424, 2009226019, PCT/US2009/001775, PI 0909187-4, PCT/US2009/001775, 2,718,231, PCT/US2009/001775, 200980118258.9, PCT/US2009/001775, CN102036572A, PCT/US2009/001775, 09722985.0, 2268160, 11102843.2, PCTUS2009/001775, 1148648A, 208133, PCT/US2009/001775, 7031/DELNP/2010, PCT/US2009/001775, MX/a/2010/010050, PCT/US2009/001775, WO2009/117152, 61/070,392, 61/132,409, 12/383,241, 2009-0297491-A1, PCT/US2009/001774, WO 2009/117151, PI 0909185-8, PCT/US2009/001774, 2,715,018, PCT/US2009/001774, 200980118257.4, PCT/US2009/001774, CN102036661A, 2268274, PCT/US2009/001774, 09723157.5, 2268274, PCT/US2009/001774, 11102893.1, PCT/US2009/001774,7340/DELNP/2010, PCT/US2009/001774, MX/a/2010/010214, PCT/US2009/001774, 61/132,953, 12/456,926, US-2009-0317532-A1,PCT/US2009/003761, 2010/008475, PCT/US2009/003761, 2100628.6, 507/DELNP/2011, PCT/US2009/003761, 61/398,192, 13/134,927,US-2012-0016026, PCT/US2011/001099, WO 2011/162802, 61/340,944, 13/065,510, US, 2011-0236364, PCT/US2011/00538, 61/340,944,WO2011/119228, 61/633,431

VIRUN and OmegaH2O are registered trademarks of VIRUN, Inc. Following but not-limited-to Patents and Patents-Pending apply:

VIRUN

TONGO Coconut Water

Vemma

TONGO LLC

Vuka Energy Drinks

Vemma Nutrition Company

PRODUCTS: Warrior Punch, Tahitian Lime, Pacific Orange

PRODUCTS: Premium Liquid Nutrition

PACKAGING: 16 oz. PET

PACKAGING: 32 oz. PET

ZICO Coconut Water

Vuka, LLC

ZICO Beverages

PRODUCTS: Workout Berry Lemonade, Think Pomegranate Lychee, Renew Mango Peach

PRODUCTS: Natural, Pineapple, Chocolate, Passion Fruit, Mango, Latte PACKAGING: 11 oz.

Tetra Pak, 14 oz.

PET, 1 L Tetra Pak

PACKAGING: 16 oz. Can

ATTRIBUTES: Certified Gluten-Free

Uncle Matt's Fruit Juices

Vemma Bod-e Shake

Uncle Matt's Organic Inc.

Vemma Nutrition Company

PRODUCTS: Orange Juice, Lemonade, Apple, Grapefruit

PRODUCTS: Chocolate Ice Cream Flavor, Vanilla Ice Cream Flavor

PACKAGING: 59 oz. PET ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Kosher

UrbanZen Green Tea

PACKAGING: 13.63 oz. Pouch, 1.85 oz. Pouch

Wai Koko Coconut Water

ZILI Tea

Wai Koko Beverage Co

The Double Cola Company

PRODUCTS: 100% Pure Coconut Water, Lemon Lime, Orange Lime, Chocolate Mint

PRODUCTS: Sweet Tea, Apple Honey Green Tea, Citrus Ginger Green Tea, Plum Acai Black Tea, Valencia Orange Clove Black Tea

PACKAGING: 17.5 oz. Can, 8.4 oz. Can

PACKAGING: 16 oz. Glass ATTRIBUTES: Non-GMO Project, Certified Gluten-Free

Verve Healthy Energy

UrbanZen Tea Inc.

Vemma Nutrition Company

PRODUCTS: Honey Jasmine, Lemon, Green Apple, Ginger, Mango Aloe

PRODUCTS: Verve, Zero Sugar, Bold, Energy Shot

PACKAGING: 500 mL PET

PACKAGING: 8.3 oz. Can, 2 oz. PET ATTRIBUTES: Certified Gluten-Free

uvé Gourmet Weight Loss

ATTRIBUTES: Certified GlutenFree, Kosher

VOSS

uvé Gourmet PRODUCTS: Sparkling Black Cherry Lemonade, Superfruit, ApplePomegranate PACKAGING: 12 oz. Glass ATTRIBUTES: Kosher 80 BEVNET MAGAZINE JULY/AUGUST 2013

Zevia Zero Calorie Soda

Zevia, LLC PRODUCTS: Cola, Ginger Root Beer, Ginger Ale, Cream Soda, Grape, Cherry Cola PACKAGING: 12 oz.

4-pack carton ATTRIBUTES: Certified GlutenFree, Certified Vegan, Kosher

Zevia Zero Calorie Soda

VOSS of Norway ASA PRODUCTS: Artesian Water PACKAGING: 850 mL PET, 500 mL PET, 330 mL PET, 800 mL Glass, 375 mL Glass ATTRIBUTES: Kosher

Zevia, LLC PRODUCTS: Cola, Ginger Ale, Cream Soda, Cherry Cola, Grape, Black Cherry, Dr. Zevia, Strawberry, Orange PACKAGING: 12 oz. 6 pack ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher

A. Holliday & Company Inc.

Chemi Nutra

Flavor Producers

Martin Bauer Inc.

For over 38 years, we have been supplying various bulk teas (extracts & leaf), coffees (extracts), antioxidants, herbal & superfruit extracts, certified organic products, natural caffeine from tea or coffee, polyphenols, EGCG, Rooibos and our newest product, Coconut Water Powder.

Functional ingredients: SerinAid® Disperse PS and AlphaSize® A-GPC are natural, efficacious nutrients that can help maintain and improve mental performance, boost exercise performance, and positively impact healthy aging.

Flavor Producers is a leading manufacturer of premium-quality natural, certified organic liquid and powder flavors. Innovative custom flavors serving the food and beverage industries since 1981. What's New at FP: Emulz and Isoz, our new line of essences and extracts are now available.

The Martin Bauer Group is the world's leading supplier of tea and herbal extracts and raw materials for the food and beverage industries. Supplying offthe-shelf ingredients and tailor-made products for your beverage requirements. Safe, high quality products you can trust.

AIBMR Life Sciences, Inc.

Citromax Flavors

Glanbia Nutritionals (NA), Inc.

Metarom Neotech

AIBMR is an industry leader in natural products research and consulting, putting science behind natural products.

AIBMR can assist your company with GRAS Self-determinations, FDA GRAS Notifications, FDA NDI Notifications, Toxicological Safety Studies, Regulatory Compliance.

Citromax is one of the world's premier growers of lemons and producers of oils and juices. Citromax has expanded its flavor expertise by broadening the scope of its flavor repertoire. Our companies are behind a delicious array of today's iconic flavors in beverages, dairy, bakery and confection.

Glanbia Nutritionals is a leading producer of custom micronutrient premixes and distributor of nutritional ingredients. We partner with a number of well-known manufacturers to offer a complete line of vitamins, amino acids, color and specialty nutritional ingredients.

Flavor Solutions for all your beverage requirements. We guarantee a highly skilled Technical Team with a fast project turnaround to support your R&D. Metarom’s key expertise are Caramel, Vanilla, Chocolate, Coffee, Fruit and Dairy flavors.

Axiom Foods

Creekside Springs, LLC

Glover Capital, Inc.

Mother Murphy's Laboratories

Grit-free, soluble rice protein for RTDs and more has arrived! Axiom Foods’ newest addition to the innovative Oryzatein® family of whole grain brown rice proteins is Oryzatein SG-BN. Other hexane-free innovations include OryzOlait™ rice milk powder and Oryza rice sugar solid which aids absorption.

Bottled water supplier for contract package and store brands. Operates SQF Level 3-certified facilities in western PA and eastern OH. Single-serve purified, spring and enhanced water using customized label and packaging.

Enhanced = flavors, vitamins, electrolytes, preservatives, other additives.

Glover Capital, Inc., negotiates the purchase, sale, merger or restructuring of industry-specific assignments that are national and international in scope.

The company also advises owners and senior management on a wide spectrum of corporate financial issues.

Mother Murphy's has been providing high quality flavors to the food and beverage industry since 1946. Our extensive flavor library will help you create unique, new-to-market beverages and our flavor modifiers will help improve palatability in artificially sweetened and functional beverage products.

Captain Drake

Estro Comunications

Ingredion

Mountain Valley Spring Company

Captain Drake provides only non-GMO ingredients for the food and beverage industry specializing in citrates and pure cane sugar, such as Citric Acid, Sodium Citrate, Potassium Citrate, Calcium Citrate, Cane Sugar and Ascorbic Acid.

Social Media and Event Sampling Agency | Lean Marketing is in our DNA

Ingredion has a broad portfolio of clean label nutritional ingredients, emulsifiers, texturizers and sweeteners that allow natural beverage producers to improve their products and enhance nutritional content while maintaining a consumer-friendly ingredient label.

Mountain Valley Spring Company has bottled natural spring water in Hot Springs, AR since 1871. We also bottle other cold-fill beverages; flavored and enhanced; sparkling or still; in glass or PET containers. Let us know when we can help.

82 BEVNET MAGAZINE JULY/AUGUST 2013

Multi Color Global Label Solutions

Rexam

SunOpta

To the beverage market - MCC is a premium solutions provider of many different - and innovative - decorating techniques and services. By supporting ideas from concept to implementation; MCC can handle Graphic Support, Material Selection, Label Manufacturing, Label Finishing, Inventory Management, and Application Selection/Support.

Rexam is a global consumer packaging company. We are one of the leading global beverage can makers and business partners to some of the world's most famous and successful consumer brands. We have 67 plants in 24 countries and employ 11,100 people. For more information, visit www.rexam.com.

SunOpta is a leading provider of private label, organic and natural beverages.

We produce aseptic, shelf-stable and refrigerated juices, bar mixes, enhanced waters and natural quenchers. Sunopta – your natural beverage choice!

Naturex

Sensient Flavors, LLC

SYNERGY FLAVORS INC

Naturex manufactures natural specialty ingredients that add value to beverage products by improving their organoleptic characteristics, such as color, flavor, taste, and texture, while adding to their functional and nutritional properties, and extending their shelf life.

With industry-leading expertise in the beverage market, Sensient Flavors offers flavor systems that provide comprehensive solutions for carbonated, sports, energy, juice, flavored/enhanced waters, coffee, tea, and alcoholic beverages.

Synergy Flavors is a leading international supplier of flavors, extracts, and essences for the global food and beverage industry.

Performance Packaging

States Logistics Services

Tampa Bay CoPack

Performance Packaging is your single source for ALL of your beverage flexible packaging and filling needs! From our pre-inserted straw pouch to our wide variety of spout pouches and film laminates we can provide you with packaging that POPS! High speed filling equipment and co-packing available.

States Logistics Services is your single source solution for Public/Contract Warehousing, Packaging, Fulfillment, and Transportation Services. With over 50 years of experience States Logistics Services is the primary source for Freight/Vendor Consolidation Services to all major retail markets.

Tampa Bay CoPack is a beverage contract manufacturing company with the turnkey expertise to shepherd your product from conception to shipping.

We provide a full suite of beverage co-packing services, raw material procurement, product development, bottle filling, finished packaging, warehousing.

Prinova

Prinova offers high-quality ingredients and flavors for beverage manufacturers, including PureCircle Stevia and Liquid Vitamin Premixes from our BRC Certified blending facility. Let Prinova’s expert flavor technicians in our R&D Application Laboratory guide you in all stages of beverage formulation.

STAUBER

STAUBER is a one-stop, forwardthinking supplier of a broad spectrum of solutions for the beverage industry. The ingredients we use lead to breakthrough products for our customers. Whether you need organic or conventional, look to our experienced Stauber team to help with custom premix formulations.

STARTING A BEVERAGE COMPANY?

WHY BEVERAGE SCHOOL? Get up to speed on the beverage industry Learn about common missteps for startups

TimBar Packaging & Display

TimBar is a designer and manufacturer of corrugated boxes, retail packaging and point of purchase displays. We also offer design, fulfillment, pack-out and inventory control services.

Hear from experts in various fields Affordable & on–demand www.beverageschool.com

JULY/AUGUST 2013 BEVNET MAGAZINE 83

COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Metarom Neotech

Christophe Dugas

4343 Viewridge Avenue,

San Diego

CA

92123

858-268-4000

www.metaromneotech.com

A. Holliday & Company Inc.

Christine Renken

4141 Yonge Street

Toronto

ON

M2P 2A8

416-225-2217

www.teacoff.com

Agua Enerviva

Terri DeMaio

270 Old Commack Road

Kings Park

NY

11754

631-921-7698

AIBMR Life Sciences, Inc.

John R Endres, ND

4117 S Meridian

Puyallup

WA

98373

253-286-2888

www.aibmr.com

AMA Waters LLC

Ed Newman

501 Brickell Key Drive

Miami

FL

33131

609-213-4300

www.amawaters.com

Amara Beverage Co.

Greg Connolly

2625 Alcatraz Ave.

Berkeley

CA

94705

866-293-5874

www.drinkamara.com

AQUAhydrate

5870 W Jefferson Blvd

Los Angeles

CA

90016

877-370-1795

www.aquahydrate.com

Aspen Pure Water

Rob Curtis

1700 E 68th Ave.

Denver

CO

80224

303-289-8655

aspenpure.com

Axiom Foods

David Janow

12100 Wilshire Blvd.

Los Angeles

CA

90025

310-773-1770

www.axiomfoods.com

bai Brands LLC

Rachel Mansfield

1800 E. State Street

Hamilton

NJ

08609

908-672-3826

www.drinkbai.com

Balance

Martin Chalk

39 West 32nd St

New York

NY

10001

212-564-0878

www.drinkbalance.com

Bare Nutrition, LLC

Camille Reith

PO Box 190

Monterey

CA

93942

831-998-8102

www.drinkCHIAVIE.com

Better Health Labs

Neil Horgan

200 S. Newman Street

Hackensack

NJ

07601

201-880-7966

www.alkazone.com

Big Bang Beverages

Jason Jampol

Garden City

Garden City

NY

11530

631-617-4375

www.bigbangbeverages.com

blk. Enterpises

Albie Manzo

169 Ramapo Valley

Oakland

NJ

07436

201-327-3331

www.getblk.com

Block Island Beverages, Inc.

Lenard B. Zide

Block Island Beverages, Inc.

Boston

MA

02116

617-266-3333

www.drinkbibbs.com

Blue Buddha Beverages, LLC

Kris Whelan

PO Box 8

Stonington

CT

06378

860-333-6567

http://www.bluebuddha108.com

Boundary Waters Brands LLC

Carleton Johnson

3440 Belt Line Blvd

St Louis Park

MN

55416

612-308-2056

www.JoiaLife.com

Boxed Water is Better

Robert Baird

135 Manufacturers Drive

Holland

MI

49424

616-990-3560

www.boxedwaterisbetter.com

CALIDRIS 28 of America, Inc.

Karsten Maruhn

9435 Lorton Market St.

Lorton

VA

22079

+352-263719-35

www.28black.com

Captain Drake LLC

Adam Jensen

601 Carlson Pkwy, Suite 40

Minneapolis

MN

55305

701-215-2468

www.captdrake.com

Chemi Nutra

Chase Hagerman

4463 White Bear Pkwy

White Bear Lake

MN

55110

866-907-0400

www.cheminutra.com

Citromax Flavors

Elaine Kellman-Grosinger

444 Washington Avenue

Carlstadt

NJ

07072

201-933-8405

Coco Warrior LLC

Kerry Don

6642 Virtuoso CT

Las Vegas

NV

89139

702-405-6356

Cold Star, Inc.

Steve Mac Neal

27 Davis Avenue

Mount Ephraim

NJ

08059

856-931-0300

teaseicedtea.com

Connecticut Currant LLC

Allyn Browwn III

50 N W Corner RD

Preston

CT

06365

860-889-3766

www.ctcurrant.com

Cow Wow Cereal Milk

Christopher Pouy

1855 Industrial Street, Suite 615

Los Angeles

CA

90021

310-795-0708

www.cowwownow.com

Creekside Springs, LLC

Dave Carlson

667 Merchant Street

Ambridge

PA

15003

724-266-9000

www.creeksidesprings.com

Crystal Geyser Water Company

Steve Weller

970 Village Oaks Dr. Suite 201

Covina

CA

91724

951-243-5375

www.crystalgeyser.com

Cuba Beverage Company

Alex Procopio

4901 Morena Boulevard, #906

San Diego

CA

92117

866-431-2822

www.cubabev.com

D.B. Miller, Inc.

Deepak Bajaj

9333 B Brown Lane

Austin

TX

78754

512-491-7244

www.teasoftexas.com

100 Hillside Avenue

White Plains

NY

10605

800-443-3553

badoit.com

Danone Waters of America, Inc. Dermacoconut USA LLC

Alinio Azevedo

201 South Biscayne Blvd

Miami

FL

33131

305-965-2341

DRY Soda Inc.

Kate Holmes Thompson

410 First Avenue South

Seattle

WA

98104

206-652-2345

www.drysoda.com

Earth2O

Tom Cruise

P.O. Box 70

Culver

OR

97734

503-781-3361

www.earth2o.com

Epicurex LLC

Diana Brown

2055 NE 151St ST

North Miami Beach

FL

33162

786-522-1424

Essentia Water Inc.

Ken Uptain

22833 Bothell Evrt Hwy

Bothell

WA

98021

877-293-2239

essentiawater.com

Estro Comunications

Steve Estrellado

297 Kinderkamack Road

Oradell

NJ

07649

201-322-2191

www.estrocommunications.com/

Evamor Products, LLC.

Shane Menard

72072 HWY 1077

Covington

LA

70433

225-955-3332

evamor.com

FIJI Water Company LLC

FIJI Water

11444 W. Olympic Blvd., 2nd Floor

Los Angeles

CA

90064

877-426-3454

fijiwater.com

Flavor Producers

Janet Guzman

28350 W. Witherspoon Pkwy

Valencia

CA

91355

661-257-3400

www.flavorproducers.com

Forager Project

JC Hanley

1 Maritime Plaza

San Francisco

CA

94111

855-729-5253

www.foragerproject.com

Fresh Forward Beverages

Romano Palenzona

10540 NW 26 ST.

MIAMI

FL

33172

305-607-9090

www.spacho.com

Fresh Matters LLC

Andy Knowlton

PO Box 26432

Federal Way

WA

98093

509-778-3137

www.tudejuice.com

Functional Foods, Inc.

John Djerbaka

P.O. Box 41190

Long Beach

CA

90853

562-682-7051

www.functionalfoods.us.com

Glanbia Nutritionals (NA), Inc.

Michael Cornell

2840 Loker Ave East

Carlsbad

CA

92010

760-438-0089

www.glanbianutritionals.com

Glover Capital, Inc.

Marion B. Glover

229 Peachtree Street, NE

Atlanta

GA

30303

404-523-2921

Go Fast Sports & Beverage Company

Jill Hanna

PO BOX 40342

Denver

CO

80204

303-717-5957

84 BEVNET MAGAZINE JULY/AUGUST 2013

COMPANY

CONTACT NAME

ADDRESS

CITY

Golazo

Mike Brown

714 E. Pike Street

Seattle

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

WA

98122

206-682-4625

www.vivagolazo.com

Grace Foods USA

Desiree Sorensen

3350 SW 148 Avenue

Miramar

Green Coco Europe GmbH

Iris Thimm

Prinzregentenufer 9

Nuremberg

FL

33027

310-745-9260

www.gracefoods.com

Bavaria

90489

+49 911 580 58890

Guayaki

David Karr

6782 Sebastopol Avenue

Sebastopol

www.dr-martins.com

CA

95472

707-824-6600

www.guayaki.com

GURU Beverage Co.

GURU Beverage Co.

67 West Street #401

H2M Beverages

Jody Piagesi

223 Wanaque Ave

Brooklyn

NY

11222

888-810-4878

www.guruenergy.com

Pompton Lakes

NJ

07442

888-822-3143

Hawaiian OLA

Brett Jacobson

Hawaiian Springs, LLC.

Clint Welker

128 Carlos Drive

San Rafael

CA

94903

808-646-1654

www.hawaiianola.com

3375 Koapaka St

Honolulu

HI

96819

808-483-0520

Herbal Water, Inc.

www.hawaiianspringswater.com

David Tavitian

231 St. Asaphs Road Suite 125

Bala Cynwyd

PA

19004

610-668-4000

www.herbalwater.com

Hiball Inc.

Todd Berardi

1862 Union St.

San Francisco

CA

94123

415-420-4801

www.hiballer.com

High Country Kombucha

Shane Dickman

PO Box 5278

Eagle

CO

81631

970-328-1827

www.hckombu.com

Hint, Inc.

Alyssa Raine

2124 Union Street, Suite D

San Francisco

CA

94123

415-513-4050

www.drinkhint.com

Honest Tea

Heather Blauvelt

4827 Bethesda Ave

Bethesda

MD

20814

301-652-3556

www.HonestTea.com

HOTLIPS Soda

Lou Hijar

1432 SE 22nd Avenue

Portland

OR

97214

503-224-2069

www.hotlipssoda.com

Hydro One Premium Beverages

Sammy Nasrollahi

314 Main Street

Greenwood,

SC

29646

864-227-0663

www.hydroonebeverages.com

I AM Products LLC

Eric Schnell

3775 Park Ave.

Edison

NJ

08820

215-499-4173

www.thinkIAM.com

Icebox Water

Robert H Emmons

84 Main Street

Cold Spring Harbor

NY

11724

800-376-4006

www.icebox-water.com

Iceland Glacier Wonders

19 Skeifan

Reykjavik

Iceland

108

+1 6446 416 7985

www.iglacierwonders.com

Icelandic Glacial

David Casey

202 W. 3rd St, Suit 160

Los Angeles

CA

90012

424-201-6800

http://icelandicglacial.com/

Ingredion

Dinah Diaz

10 Finderne Ave

Bridgewater

NJ

08807

908-685-5273

www.ingredion.com/us

Yes we can.

A great canned product starts with a trusted partner to help every step of the way with custom formulation, securing ingredients and developing containers and packaging.

DFA CAN DO All thAt AND mOre. See how we can help with every step of your product’s journey from concept to production.

417-829-2510 | www.dfamilk.com Coffee/dairy drinks | energy drinks | CoConut water nutritional drinks | weight loss | Protein shakes

ADVTSP1328

JULY/AUGUST 2013 BEVNET MAGAZINE 85

COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

ITO EN (North America) INC.

Adam Hertel

20 Jay Street, Suite 530

Brooklyn

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

NY

11201

619-433-4240

www.itoen.com

Jin+Ja Drink/Canada Enterprises, LLC

Reuben Canada

411 Plush Mill Road

Wallingford

PA

19086

215-690-1470

http://drinkjinja.com

Karma Culture, LLC.

Shanna Baccari

30A Grove Street

Pittsford

NY

14534

585-218-0022

www.drinkkarma.com

Karvana

Steve

P.O. Box 7232

Rancho Santa Fe

CA

92067

760-208-6721

www.karvana.com

Koa Organic Beverages, Inc.

Adam J. Louras

400 N. St. Paul St. STE 1451

Dallas

TX

75201

214-716-4322

www.koawater.com

LaCroix Beverages

Nicole Cheifetz

8100 SW 10th Street

Ft. Lauderdale

FL

33324

954-581-0922

Land of Water, LLC

Aybars Ulus

50 Terminal Street

Charlestown

MA

02129

617- 378-3164

www.landofwater.net

Leahy-IFP

Joseph Arends

2350 Ravine Way

Glenview

IL

60025

847-904-5202

www.spacesaverbeverages.com

LIFE JUICE

Ety Salamone

PO Box 5

Westtown

NY

10998

917-525-2553

www.lifejuiceshop.com

Lifespan Company Limited

Nayana Williams

Spring Garden

Buff Bay

Portland

Jamaica

876-996-1834

www.lifespanspringwater.com

LORINA INC

Marie-Line Filangi

2655S Le Jeune Road

Coral Gables

FL

33134

305-779-3085

www.lorina.com

Mamma Chia

Matt Buckley

5205 Avenida Encinas

Carlsbad

CA

92008

855-588-2442

www.MammaChia.com

Martin Bauer Inc.

Gary Vorsheim

300 Harmon Meadow Blvd.

Secaucus

NJ

07094

201-659-3100

www.martin-bauer-group.us

Mode USA Inc.

Tim Xenos

800 Garden Street

Santa Barbara

CA

93101

805-969-3744

www.modedrinks.com

Mother Murphy’s Laboratories

Josh Young

2826 South Elm Street

Greensboro

NC

27406

513-430-4453

www.mothermurphys.com

Mountain Valley Spring Company

Speed Stodghill

283 Mountain Valley Water Place

Hot Springs

AR

71909

501-779-1320

mountainvalleyspring.com

Multi Color Global Label Solutions

Kevin O’Brien

4053 Clough Woods Drive

Batavia

OH

45103

920-262-1166

www.mcclabel.com

Naturex

Samuel Menard

375 Huyler Street

South Hackensack

NJ

07606

201-440-5000

www.naturex.com

New Attitude Beverage Corp.

Stephanie Ginsberg

875 Mahler Road

Burlingame

CA

94010

949-878-0659

www.bluemonkeydrinks.com

New Whey Nutrition

Taylor Perez

5707 Dot Com Court Suite 1079

Oviedo

FL

32765

888-795-0444

www.nuaquos.com

Novamex, Inc

Edmundo Macias

500 w. overland

El Paso

TX

79901

915-594-1618

www.lovealova.com

OnJuice

Candy Tree

129 NW 13th St., Suite 33

Boca Raton

FL

33432

561-807-6080

www.onjuice.com

Oogavé, Inc.

Gannon Merrell

4420 Glencoe St

Denver

CO

80216

877-664-2833

www.oogave.com

Performance Packaging

Robert Reinders

6430 Medical Center St.

Las Vegas

NV

89148

702-240-3457

www.pplv.co

Powercoco

Ken Tenace

1658 N. Milwaukee Ave. #546

Chicago

IL

60647

909-486-0459

www.powercoco.com

Prinova

Lisa Drawer

285 E. Fullerton Ave.

Carol Stream

IL

60188

630-868-0300

www.prinovausa.com

Q2O LLC

Maria Dempsey

1112 NE Moss PT RD

Lees SUmmit

MO

64064

816-985-2285

www.q2ocrampx.com

Raw Foods International

Paul Gregg

2050 Coral Way

Miami

FL

33145

305-776-1254

www.raawfoods.com

RealBeanz LLC

Corporate Office

75 Huntington St.

Brooklyn

NY

11231

718-514-6699

www.realbeanz.com

Rexam

Carol Huston

8770 W Bryn Mawr

Chicago

IL

60631

773-399-3365

rexam.com

Rising Beverage Company

Dan Ashby

10351 Santa Monica Blvd.

Los Angeles

CA

90025

310-556-4500

www.activatedrinks.com

Rushmore Superfoods LLC

Thomas Morse

33971 Selva Rd, Ste 240

Dana Point

CA

92629

949-234-0100

www.drinkre.com

Secret Squirrel Cold Brew, LLC

Trevor Smith

4307 Whitsett Ave #104

Studio City

CA

91604

510-546-8824

secretsquirrelcoldbrew.com

Sensient Flavors, LLC

Jayme Caruso

2300 Barrington Road

Hoffman Estates

IL

60169

800-445-0073

Shotz Nutrition Inc.

Taylor Davis

4548 McEwen Rd

Dallas

TX

75244

214-686-7406

www.shotznaturalenergy.com

SIPP eco beverage co., Inc.

Beth Wilson-Parentice

1725 Conestoga Drive

Chester Springs

PA

19425

866-222-4735

www.haveasipp.com

Sneaky Pete’s Beverage

Pete Stilianessis

49 Lincoln Rd.

Butler

NJ

07405

973-850-6220

www.sneakypetesbeverage.com

Something Natural LLC

Randy Shefshick

321 West 2nd St.

South Boston

MA

02127

202-421-3785

www.drinksomethingnatural.com

South Pacific Elixirs

Zane Yoshida

66 Ormadale Rd.

Yeronga QLD 4104

AUS

4104

011 61 402 791 140

www.TakiMai.com

SPI West Port

Brian Choi

377 Swift Ave.

So. San Francisco

CA

94080

650-616-7777

www.alodrink.com

States Logistics Services

Dale Fietsam

5650 Dolly Avenue

Buena Park

CA

90621

714-521-6520

stateslogistics.com

Stauber

Sheri Esswein

4120 N. Palm Street

Fullerton

CA

92835

714-441-3976

www.stauberusa.com

STUR

Neel Premkumar

236 Price Court

West New York

NJ

07093

312-576-0032

www.sturdrinks.com

Summit Spring Water, Inc.

N. Bryan Pullen

PO Box 478

Harrison

ME

04040

207-583-2286

www.summitspring.com

SunOpta

Chad Hagen

2100 Delaware Ave

Santa Cruz

CA

95060

831-685-6506

www.sunopta.com

Synergy Flavors Inc.

Amanda Meersman

1500 Synergy Drive

Wauconda

IL

60084

847-487-1011

www.synergytaste.com

Tampa Bay CoPack

Jayne Sebastian

15052 Ronnie Dr.

Dade City

FL

33523

630-333-0758

www.tampabaycopack.com

The Chill Group Inc.

The Chill Group Inc.

PO Box 780

Venice

CA

90294

855-552-4455

86 BEVNET MAGAZINE JULY/AUGUST 2013

COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

The Double Cola Company

Megan Hallar

537 Market Street

Chattanooga

TN

37402

423-267-5691

www.double-cola.com

The FRS Company

Rich Libonate

1810 gateway Drive

San Mateo

CA

94404

650-227-2209

www.frs.com

The Plan Brands Inc.

Alexander Ridings

PO Box 60189

Brooklyn

NY

11206

34-742-20576

www.drinkplantea.com

The Switch Beverage Company

Maura Mottolese

381 Post Road

CT

CT

06820

203-202-7383

www.switchbev.com

TimBar Packaging & Display

June Dutka

148 N. Penn St

Hanover

PA

17331

717-624-3500

www.timbar.com

TONGO LLC

Paul Tecker

160 N. Riverview Dr.

Anaheim

CA

92808

760-231-0806

www.drinktongo.com

Uncle Matt’s Organic Inc.

Glen Garrity

PO Box 120187

Clermont

FL

34712

352-394-8737

http://www.unclematts.com

Unity Vibration Living Kombucha Tea LLC

Rachel / Tarek Kanaan

93 Ecorse Road

Ypsilanti

MI

48198

734-277-4063

www.unityvibrationkombucha.com

Universal Beverages, Inc.

Cydelle Mendius

PO Box 448

Ponte Vedra Beach

FL

32004

904-280-7795

www.syfobeverages.com

UrbanZen Tea Inc.

John Palacios

11-6355 Danville Road

Mississauga

Ontario

L5T 2L4

416-893-4888

urbanzentea.com

uvé Gourmet

Chad Parks

5857 Fisher Rd

East Syracuse

NY

13057

215-565-4094

uvegourmet.com

Varni Brothers

Tony J. Varni

400 Hosmer Ave

Modesto

CA

95351

209-521-1777

www.noahswater.com

Vemma Nutrition Company

Lynn McGovern

8322 East Hartford Drive

Scottsdale

AZ

85255

480-927-8673

www.vemma.com

VOSS of Norway ASA

236 W 30th St, 12th FL

New York

NY

10001

212-995-2255

vosswater.com

Vuka, LLC

Darian Bregman

990 Highland Drive

Solana Beach

CA

92075

858-242-6722

www.vuka.com

Wai Koko Beverage Co

Rohn Boyd

PO Box 820

Kilauea

HI

96754

808-826-6500

www.drinkwaikoko.com

White Rock Beverages

Larry Bodkin

141-07 20th Ave, Suite 403

Whitestone

NY

11357

718-746-3400

www.FizzyLizzy.com

Wild Mountain Tea Company Ltd

Dory Montague

PO Box 99

Fort Langley

BC

V1M 2R4

250-896-8442

www.honeybushhealth.com

Zevia, LLC

Paddy Spence

10200 Culver Blvd

Culver City

CA

90232

855-GOZEVIA

www.zevia.com

2221 Park Place

El Segundo

CA

90245

310-379-9505

www.zico.com

ZICO Beverages

JULY/AUGUST 2013 BEVNET MAGAZINE 87

PROMO PARADE

Promotions, events and specials for the industry

Perrier Introduces LimitedEdition Bottles Featuring the Art of Andy Warhol Perrier Sparkling Natural Mineral Water is paying tribute to Andy Warhol with a series of limited-edition bottles inspired by the legendary pop artist. In the 1980s Warhol created a series of screen prints of Perrier bottles in a vibrant color palette that have been replicated on speciallydesigned Perrier bottles available wherever Perrier is sold.

The Perrier screen prints created by Warhol are representative of the Pop Art movement and the artist’s fascination with depicting everyday consumer products in unconventional ways. He produced over 40 works featuring the iconic Perrier bottle in 1983.

Taking inspiration from these images, Perrier glass bottles feature four different label designs and seven different Warhol inspirations, including some his most famous quotes: “In the future everyone will be world famous for fifteen minutes,” “Art is what you can get away with,” and “I have Social Disease. I have to go out every night.” Perrier PET bottles have four unique labels.

“Warhol’s creativity and eccentricity are a great fit with Perrier’s brand personality so this was a natural way to bring the two together,” said Gauthier Gay, International Brands Group Marketing Manager.

“Perrier has a long tradition of involvement in the arts so this is a fitting tribute in celebration of our 150th anniversary.”

In addition to offering the limited-edition Warhol bottles, Perrier is also offering the chance to win an original Andy Warhol work of art as part of the Take Home a Warhol sweepstakes. Until September 30, 2013, consumers can enter to win “Space Fruit: Lemons” an original screenprint work created by Andy Warhol in 1978.

To enter, visit www.perrier.com/warhol, where a gallery of Perrier and Warhol artwork and bottles will be displayed.

88 BEVNET MAGAZINE JULY/AUGUST 2013

Boxed Wine Gets Touch of Class with The Boxxle Atlanta-based Boxxle announced the release of the Boxxle, a new 3 L premium box wine dispenser for home, bar or restaurant. It gives wine lovers an easy, convenient and attractive way to dispense and enjoy boxed wine, elevating it above the rim of the glass for easy dispensing, right down to the last drop. The Boxxle is a stainless steel dispenser designed to rest on a countertop, bar or table.

In the past, boxed wines have gotten a bum rap. Not anymore. Boxed wine stays fresh a minimum of four to six weeks; it’s shatter-proof, portable, will never have cork taint, and it’s more environmentally friendly than glass. The current variety of boxed wines is impressive, with producers offering everything from Moscato to Monastrell and many smaller, familyowned wineries selling boxed versions of their premium wines including Cabernet Sauvignon, Chardonnay, Pinot Grigio and other varietals.

With Boxxle, wine lovers can use the entire bag without having to tip or drag the container to the edge of the counter-

top. Boxxle automatically compresses the bag and keeps wine fresh up to six weeks.

With its contemporary design, the Boxxle is sturdy, built to last, and compliments any kitchen, bar or dining room décor.

Boxxle has a suggested retail price of $100 and can be purchased at www.boxxle.com.

TEAS’ TEA Launces “Get #TEAFRESHED” Summer Promotion ITO EN (North America), Inc. has announced the launch of TEAS’ TEA “GET #TEAFRESHED,” an Instagram/Pinterest powered campaign encouraging consumers to share photos of their refreshing TEAS’ TEA summer moments.

To participate, consumers are asked to including the hash tag # TEAFRESHING with their Instagram and Pinterest photos.

All photos will be posted in a gallery for visitors to vote for their favorites on a weekly basis. Prizes include cameras, tablets, beach gear and free beverages. At the

end of the campaign, Ito En will award a grand prize of a trip to Australia and a VIP Tour of the ITO EN Tea Farms. The promotion runs through Sept. 2, 2013.

World of Coca-Cola Displays Largest Exhibit of Norman Rockwell’s Work for The Coca-Cola Company

For its sixth anniversary, the World of Coca-Cola celebrates The Coca-Cola Company’s history by bringing America’s most beloved brand and greatest illustrator together in one place. Starting today, a new exhibit will showcase the most comprehensive display of Norman Rockwell’s work for The Coca-Cola Company ever assembled. The exhibit features examples of Rockwell’s Coca-Cola work from original paintings to final marketing pieces, including the three Company-commissioned paintings that Coca-Cola now holds and marketing pieces based on the Company’s three missing Rockwell paintings.

From 1928 to 1935, The Coca-Cola Company commissioned Norman Rockwell to create six oil paintings that were developed into a variety of finished marketing pieces. Of those six original paintings, only three are in the Company’s hands today and are now on display at the World of Coca-Cola for the first time. The three original artworks – “Barefoot Boy,” “Out Fishin’” and “Concert on the Steps” – are accompanied by other Rockwell calendars, advertising materials and works that were not used in Coca-Cola advertising.

The other three original paintings, “The Old Oaken Bucket,” “Wholesome Refreshment” and “Office Boy – 4 p.m. – The Pause That Refreshes,” are currently missing from The Coca-Cola Company’s collection. The exhibit displays marketing materials from more than 80 years ago that are based on the original paintings – the only evidence the Company has of the three lost works of art.

“Rockwell’s art captures the American spirit and simple moments in life – which is why his work is such a great match for Coca-Cola,” said Ted Ryan, archives director for The Coca-Cola Company. “The Company only acquired two of these paintings in the past 10 years. Combined with the story behind the missing artwork, this exhibit is quite significant.”

The exhibit will remain in the attraction’s Pop Culture gallery until May 2014.

FOR MORE INFORMATION VISIT: www.bevnet.com/events

NEW BEVERAGE

SHOWDOWN DEC. 9 & 10 SANTA MONICA

6

PRESENTED BY

SPONSORS & PARTNERS

JULY/AUGUST 2013 BEVNET MAGAZINE 89

Nicki Minaj Partners with Myx on New Moscato Wine Beverage In a collaboration with hip-hop artist Nicki Minaj, Myx Beverage has launched Myx Fusions, a new fruit-infused, singleserve moscato wine beverage. With chic packaging, a convenient single size and a delicious flavor based on the fastest-growing wine varietal in the U.S., Myx Fusion is more than something new and different: Myx is poised to change the way young women and men enjoy their wine.

As the next evolution in the wave of moscato mania sweeping the country, Myx Fusions leverages the explosive popularity of the wine and improves on the experience of drinking it. All natural and refreshingly carbonated, the three delicious flavors - coconut, peach and original moscato - are packaged in a sleek, perfectly sized 6.3 oz. signature cobalt blue bottle. Made from premium Australian moscato infused with all-natural fruit flavors, Myx Fusions are designed

to be “anytime wine.” The easy to open, twist off cap provides the casual occasion of beer, while the beautifully designed package and premium quality beverage deliver the elegance of wine.

Minaj is a part owner of the brand and will also be the face of the brand as it expands in the U.S. market and abroad. Myx Fusions has launched a fully integrated marketing campaign that will include print, radio and television as well as exclusive events and social media messaging.

“I am so excited to team with the Myx brand,” said Minaj. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the way people enjoy wine at parties, when they’re hanging out with friends or anytime they want the light, delish taste of moscato.”

Iowa Family Launches Campaign to Increase Production of Handcrafted Beverages Shaktea Kombucha, a producer of handcrafted, raw organic kombucha and Jack’s Real Root Beer, a brewed organic root beer announced the launch of their Kickstarter campaign to increase production of healthier sodas and soda alternatives.

If their campaign is successful the funds raised will be used to purchase an automatic bottling line for their brewery.

Shaktea Kombucha, founded as a family-run microbrewery by Jack Dowd, Meghan Dowd and Deb Dowd, launched in June 2011 and is now certified USDA organic and available at over 30 retail market locations across Iowa.

“Most Iowans have never heard of kombucha,” says co-owner Meghan Dowd, “but we’ve found over the last couple years sampling at stores people are looking for healthier alternatives to

90 BEVNET MAGAZINE JULY/AUGUST 2013

sugary drinks. That’s where we come in – our products are organic, hand-crafted, and made from whole ingredients. People enjoy the taste and can feel good about drinking them.”

Shaktea Kombucha has until August 4th to reach their $30,000 funding goal for an automatic bottling line.

“Hitting this goal will allow us to bring Jack’s Real Root Beer to the market in bottles,” said Dowd. “We will be the only organic root beer, brewed from whole herbs, roots and spices on the market.

Consumers may recognize our product from the shelves, but they don’t know we craft every bottle by hand and make it right here in Fairfield, IA. Kickstarter is a way for us to share our story and a way for people to actively support bringing products like ours to the market.”

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