Photo Training
Top Tips for taking the perfect picture
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Photos are all around us, from the countless images we scroll through on our phones, to the adverts we see on billboards. They are important for portraying a certain image and feel a person or business wishes to associate themselves with, and can be a major factor in gaining attention and success.
This guide includes top tips on how to help your photos flourish and get you started on your photography journey.
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Lighting
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Avoid using your flash
o Instead, trying using natural light from windows. This will give your image a richer, brighter look & feel.
o Try using directional lighting from one side and using a bounce board or filler light for the other to create dynamic shadows.
o For even lighting, have the subject face the light.
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Angles
o Even if your images are only being shared internally, you want them to stand out! Challenge yourself to find a fresh angle. This will help you establish and maintain a visual, distinctive style identity.
o Consider the following angles;
• Off centre
• Eyeline
• POV (point of view)
• Three quarter angle
• Wide angle
• Close up
• Birds eye view
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Layers
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o While a simple, minimalistic look is always a nice idea, switch up your photos by adding layers.
o This means mixing in different textures and having a foreground and/or background.
o You’ll still have a subject in focus but layers add interest and guide the viewer to your subject.
o Some smart phones have portrait mode, which instantly adds layers, we’d recommend it for a high quality, professional look!
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Birds eye viewEyeline
Three quarter angle
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Candid Shots
o When taking images of your peers at an event or workshop, look out for those candid, relaxed shots.
o The more natural and less ‘staged’ the image, the more impactful.
o Please be mindful that not everyone likes to have their photo taken so, always seek consent beforehand.
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Set Up
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o If you’re hosting an event and have a delicious buffet on offer or you’ve ordered some giveaways to hand out at the end of the event, don’t be afraid of creating your own little set up to capture the perfect picture.
o Key is not to be shy…find a space, layout your items and play around with different set ups instead of opting for a quick shot of the buffet cart…everyone loves a good images of a nicely placed plate of food!
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Editing
o Photo editing is a great tool to help enhance an image and boost its potential.
o Most modern phones have photo editing features built right into either the camera app or the photo album itself, allowing powerful editing capabilities right from the start.
o Some of the basic features available for editing are:
• Cropping
• Brightness
• Contrast
• Saturation
• Highlights
• Shadows
Editing
o If you have a physical camera and a computer, here are some in depth editing programs to check out:
• Adobe Photoshop
• Adobe Lightroom
o If you just have your phone to work with, don’t worry! Here are some editing apps to look into:
• PhotoDirector
• Pixlr
• PicsArt
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Tell a Story
o To help express how an event was received, why not tell a story through numerous images.
o Consider showcasing them in a sequence, or a collage of images from over the course of the day.
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Most Importantly…
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o Have FUN! Don’t over think it. The more you relax, the better your images will turn out.
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We hope you’ve found this
useful… and we’re looking forward to seeing your images from activities & activations across the regions!
Pleas e s en d you r i m ages t o t h e li n k below Go t o Nu dge > S park > CX Ph ot os
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