A word from the Founder Business Growth Mastered offers a unique opportunity for you to use the combined business and life experience of our 15 Associates in building success for your business. John Astley Founder and CEO
Start out by using our simple Checklist; you'll pinpoint where your business is doing well and where to take action that will produce rapid results. Then use the 60 minutes of FREE consultation valued at over £600.00 in whatever way you decide. If you're unsure, we'll walk through the checklist results with you and help establish the best strategy to deliver sustained profitable growth in the coming year. Surprisingly, all of this is at absolutley no risk to you or your business. In creating this program, we have placed an excellent command of business growth within your grasp. If you choose to take advantage of our simple checklist system, you'll gain something so pricelss that cannot be measured in terms of money alone.
You'll gain confidence in growing your business that cannot be erased no matter how difficult trading becomes. You'll gain the recognition of your customers who'll stay with you for life. You'll motivate people around you who'll become ambassadors for the business and finally, you'll gain wide acclaim from other stakeholders who's loyalty and dedication will strengthen business performance even further. Ultimatley we give you something every business professional will find priceless. The updated and modern secrets that most high growth Companies use every day. Surely no business can advance far without them. I hope we talk soon Yours Sincerely John Astley P.S. Finally, it's your turn to launch a new business growth strategy. Let's do it together.
Legal Things Copyright 2012 © Astley Bryden Associates Ltd. ALL RIGHTS ARE RESERVED. No part of this book may be reproduced without the written permission of the author. This book may be shared freely in its entirety but only in its original format. Requests for permission or further information should be addressed to the publishers. Astley Bryden Associates Ltd PO Box 19602 Greenock PA15 8EQ Tel No: Mobile: Email: Web:
01475 520956 07709 347398 info@astleybrydenassociates.com www.BusinessGrowthMastered.com www.astleybrydenassociates.com
DISCLAIMER: The strategies, tips and advice within this e-book will not be relevant to all business owners and businesses. This e-book is based on the experiences and the research undertaken by the authors. The authors do not guarantee that the reader will have any specific results by applying the advice within. It is the reader’s responsibility to analyse the content for its suitability. The authors takes no responsibility for loss, liability or risk undertaken by utilising the strategies within this e–book.
Contents Business Growth Plan Fast Track Start The Full Package Section 1. Business Growth Checklist Section 2. Current Profile Section 3. New Profile Section 4. Action Plan Section 5. Weekly Worksheet Section 6. Daily Worksheet
8 Pillars Of Business Growth Life Purpose Attraction Based Business Marketing Guiding Principles Sales Process Multi-channel Marketing Customer Relationship Management Recrutiment Cash Is King
Business Growth Strategies Improve Your Business Resources, Skills, People, Processes Find New Customers For Your Existing Product Or Service Have Customers Buy More Frequently and Spend More Retain Your Customers Longer
Business Growth Plan
Creating Your Blueprint To Prosperity Section Content Page 1 Fast Track Start and The Full Package
Page 4 Business Growth Checklist
Page 6 Current Profile
Page 7 New Profile
Page 9 Action Plan
Page 10 Weekly Worksheet
Page 11 Daily Worksheet
Click Here To Download Live Word Documents To Complete On Your PC or Mac
Fast Track Start-Up Business Growth Mastered is designed to make the task of deciding on your future strategy for growth as simple as possible. So we have condensed the process into Six easy steps.
1:Health Check
6: Daily Worksheet
"#!Proritise
Your Business 5: Weekly! Worksheet
$#!%&'()*+!
4; Action! %*,-!
!
Step I Business Health Check Using our Business Growth Checklist, answer the questions we ask about your business. Step 2 Prioritise Decide which of the first 8 you will improve in the coming year and enter into Business Growth Plan SECTION 3…New Profile Decide which of the Top 5 techniques from 9 to 56 you will improve in the coming year and enter into Business Growth Plan SECTION 3… New Profile Step 3 Complete Business Growth Plan SECTION 3 Step 4 Refer to Business Growth Mastered Manual: Select the techniques you have chosen to work on this year and start to put your action plan together – enter into Business Growth Plan SECTION 4… Action Plan Step 5 Complete the weekly worksheet SECTION 5 Step 6 Complete the daily worksheet SECTION 6 You are ready to go...
The Full Package Business Growth Mastered is the complete growth package and if it’s not in there yet, you can be assured, we’ll be adding it soon. Designed for the entrepreneur who prefers to work alone and develop a business from the comfort of home or office, it uses the most modern techniques and tactics to help you choose a route for your business growth this coming year. The ideal build-up for implementation is to use all 6 parts of the Business Growth Plan in conjunction with the manual as this will plot the current position, help you select strategies for the coming year, document the goals and objectives and create the platform for action on a weekly and daily basis. The Result – a route to sustained profitable growth for many years to come. If you have the time and patience to adopt this approach, the extra effort will, we assure you, be worth the few hours more. Here is the route... Step I Complete SECTION 2 This plots the position of your business and which strategies you are currently using for growth. Step 2 Complete the Business Growth Checklist DAnswer No whenthe technique is not used and ticking the box on right when you feel that help is needed to implement the technique Step 3 Complete Business Growth Plan SECTION 3 Turn the techniques into SMART objectives Step 4 RBreak Each Objective into Small Steps. Plug these actions into your weekly and daily Worksheets. This step will take time and may prove challenging.If you would like to use your consultancy time to seek advice, just call us or email. Step 5 Prepare a weekly Worksheet Use your Action Plan and other issues you are progressing Step 6 Complete the daily worksheet SECTION 6 This is an important step as it drives your daily committment to achieving the bigger objectives and goals you've set
Implementation You may well have an existing admin system to plug your new development plan into and that’s good – but we have found that keeping a firm and separates focus on how the growth plan is developing works well – you can plug the process into your business plan once you have done the testing and verification. So there you have it. A simple plan to grow your business. If you feel that a one-to-one discussion or using one of our Associates to help develop and implement your plans would be helpful, do not hesitate to make contact. Training your team Why not use this program to help develop you employees – you set the strategy and decide on the techniques to use and let the program show your employee how to develop new skills and implement the plan under your, or indeed our guidance because if you choose to use some of your Free Consultancy time in having us help train your people, we’re more than happy to do so. Working with your Growth Plan To Download word documents and work live on your plan:-
Business Growth Plan Leaders Name: Company Name: Date Compiled:
!!!! Section 1‌ Check List
Business Growth Check List
No 1. 2. 3. 4. 5. 6. 7.
8. 9. 10. 11. 12. 13.
Are you absolutely one hundred percent clear about your life purpose and business purpose? Have you taken every step possible to make your business attractive? Have you set Guiding Principles that drive your business to greater success? Have you optimsed your sales process and created a product or service profile? Have you taken steps to become a multi-channel marketing organization? Have you set up and operate a Customer Relationship Management system? Do you have an effective recruitment and selection process and introduce the most exciting motivational rewards and payment package ever seen in your industry? Do you treat cash as king in your business? Do you measure all your marketing and sales results so you know exactly what each campaign contributes? As a result of measuring your results, do you do more of the things that work? Do you relentlessly follow-up every advert and campaign until you get a yeas or no? Do you rigorously analyse everything your business does and record it into a CRM? Do you set and publish sales targets?
14. Can you or your team name three things that differentiate your business from your competitors? 15. Does your business use the telephone effectively and do you train people, including yourself? 16. Do you have a process to deal with low performers? 17. Do you or your team go to business networking events? 18. Do you have the mentality within your business that promotes test test test in everything you do in marketing? 19. Are you able to get over the FTI barrier? (Failure to Implement) 20. Do you regularly invite old customers back again? 21. Do you set SMART Set Goals for your business and make them happen? 22. Do you have a focus on your USP? 23. Do you have a process to rigorously control your cash? 24. Are you able to plan for change? 25. Do you attract more traffic to your web site and are completely be clear about what you want visitors to do? 26. Are you able to improve the performance of your sales letters, newsletters and PR?
Help Needed
! 27. Are you able to improve your advertising (newspaper, TV, Adwords, ezine ads, social media, etc)? 28. Do you have the skills to become a Direct Mail expert marketer? 29. Are you able to create powerful offers that appeal to more customers in your target market. 30. Do you have a referrals process (word of mouth marketing) even if you don’t get the deal this time you still ask for a referral? 31. Do you know how to design irresistible guarantees and remove the risk from your customers? 32. Do you know how to form Joint Ventures and share customer bases? 33. Does your business collect and use customer testimonials? 34. Do you have a process to improve your business proposals and presentations? 35. Do you design your bidding process to win every tender or enquiry response? 36. Do you know how to use the Internet to explode your business? 37. Do you know the lifetime value of a customer versus cost to win? 38. Does your business send out customers-only offers on a weekly or monthly basis? 39. Do you run time-limited or quantity-limited promotions and use scarcity to get customers to act now instead of later? 40. Do you have a process to sell additional, related items? 41. Can you and do you write targeted Letters – Niche marketing? 42. Have you tested the effect of increase your prices? 43. Have you introduced a telesales program? 44. Have you or will you organise a customer only event? 45. Do you wish to do a product launch or re-launch? 46. Do you need to invent a new product or service? 47. Can you maximize email marketing by value exchange and CRM? 48. Do you offer bonus gifts with every new purchase. 49. Do you offer incentives for customers to provide testimonials on the ways they found to use the product that are unusual? 50. Do you have a policy to call your best customers and clients and thank them for their business? 51. Does your business under promise and over deliver? 52. Are you able to create incentives to encourage customer loyalty? 53. Do you position yourself as an authority or expert 54. Do you produce a monthly Newsletter 55. Do you give your customers and clients public recognition in your newsletter, blog, or ezine? 56. Are you going to hold a ‘By Invitation Only’ EVENT? Do you realize that your competitors probably answered No to more questions than you did! These questions find untapped profits hidden within the business. To complete the process, go ahead to SECTION 3 and complete the New Profile.
! !
Business Growth Plan Leaders Name: Company Name: Date Compiled:
Section 2… Current Profile Current Position.
(only use this right at the start)
(state the exact position your business is in today)
Overview: What’s good; What’s not so good: Turnover: Gross Profit: Net Profit: What do you desire for your business in the coming year: What is Your Life Purpose: Translate this into your Business Purpose called Vision statement
What is your Vision Statement: What is your Mission Statement: What are your Company Values: Growth Goal this coming year: Strategies you are using currently: Top 5 Techniques you are using Have you turned them into SMART Objectives? List them here 1: 2: 3: 4: 5: What other issues are you addressing in this years plan apart from the SMART objectives above? 1: 2:
Business Growth Plan Leaders Name: Company Name: Date Compiled:
Section 3… New Profile Current Position.
(complete after you’ve answered Checklist questions)
(state the exact position your business is in today)
Overview: What’s good: What’s not so good: Turnover: Gross Profit: Net Profit: What do you desire for your business in the coming year: What is Your Life Purpose: Translate this into your Business Purpose called Vision statement
What is your Vision Statement: What is your Mission Statement: What are your Company Values:
Growth Goal this coming year: Which of the 8 Pillars do you intend to improve? (Enter cross into boxes)
1: Life Purpose 2: Attraction 3: Guiding Principles 4: Sales Process 5: Multi-channel marketeer 6: CRM 7: Recruitment 8: Cash is king Which Top 5 Techniques do you plan to use this year 1: 2: 3: 4: 5: What other issues are you addressing in this years plan apart from the SMART objectives above?
! ! Turn Growth Goal into a SMART Goal Turn Top 2 Pillars of Growth into SMART objectives 1. 2. Turn top 5 techniques into SMART objectives. 1. 2. 3. 4. 5.
What is your USP What is your Elevator Pitch Go to Action Plan – Section 4
! ! ! Copyright Astley Bryden Associates Ltd 2012 – All rights reserved.
Business Growth Plan Leaders Name: Company Name: Date Compiled:
What is the Objective: Step1: Actions: Constraints: Resources: Progress: Action Date: Step2: Actions: Constraints: Resources: Progress: Action Date: Step3: Actions: Constraints: Resources: Progress: Action Date: Step4: Actions: Constraints: Resources: Progress: Action Date: Step5: Actions: Constraints: Resources: Progress: Action Date: Step6: Actions: Constraints: Resources: Progress: Action Date: Step7: Actions: Constraints: Resources: Progress: Action Date:
Section 4‌ Action Plan !
Business Growth Plan Leaders Name: Company Name: Date Compiled:
Section 5… Weekly Worksheet
What you hope to accomplish this week: Date Accomplishment Overview: important must do’s this week:
Appointments this week: Monday Tuesday Wednesday Thursday Friday
1. Accomplishment Detail: 2. Accomplishment Detail: 3. Accomplishment Detail: 4. Accomplishment Detail: 5. Accomplishment Detail: Planned Activity Cultivate objectives Self-development Develop my network Develop existing customers Develop Past Customers Develop Prospects Write articles Write/Make speech Write articles for Newsletter Create ads for… Make Presentations Complete Telephone Calls Send Information Attend/Arrange meetings Other Activities I will I will I will I will I will I will
Business Growth Plan Leaders Name: Company Name: Date Compiled:
Section 6… Daily Worksheet (what GET’S MEASURED gets done)
What you hope to accomplish TODAY:Date important must do’s:
Appointments: Morning Afternoon Evening
Activity – Personal Development Actions:Cultivate Objectives: Self-development:
Activity – Promotion Actions (what you will do to promote your business, referrals, testimonials etc) My Network Existing Customers Past Customers Prospects
Activity – Communication Actions (what you will do to communicate your message) Write article Speech Newsletter Advert Presentation Telephone calls Send information Meetings
Other Activities I will I will I will I will
! ! ! Copyright Astley Bryden Associates Ltd 2012 – All rights reserved.