Advance Strategy Brochure

Page 1


In A time of accelerating change and uncertainty about “what’s next?” we have to...

BE BOLD Status quo process = status quo results


WE ARE LIVING IN A TIME OF GREAT DISRUPTION.

Disruption is the new normal


The Disruptors

Changing Demographics

Geopolitical Dynamics

New patterns of consumption

Technology advancements

Structural Industry Shifts


Our clients already know 90% of what they need to know to respond to the challenges they face

We bring the remaining

10%


Prediction is very difficult... especially about the future. Niels Bohr


Vision

We can’t predict the future. But we can prepare for it.

The best opportunities lie where others aren’t looking.

What is it?

Feasibility Can it be done?

Viability Will it Prosper?


You need a partner...


WHO ISN’T A

Diva


WHO DOES more than

Crunch the

Numbers


WHO HAS THE CREATIVITY TO GAIN

qualitative Insight THAT INFORMS OPPORTUNITY


APPLIES DESIGN THINKING TO TRANSLATE COMPLEX INFORMATION INTO

HIGH VALUE SOLUTIONS


TRADITIONAL APPROACH

START

PROGRAM

DESIGN


TRADITIONAL APPROACH

PROGRAM

START ADVANCE STRATEGY

PLAYS IN THIS

SPACE

DESIGN


OUR PROCESS ROAD MAP VISIONING DISCOVERY

START

FINDINGS ANALYSIS / SCENARIOS Dev

SCENARIOS ASSESSMENT

prototype development

PROGRAM

Adapted from Roger Martin, Rotman School of Management, University of Toronto (2009)

DESIGN


OUR PROCESS ROAD MAP VISIONING ANALYSIS / SCENARIOS Dev

DISCOVERY

START

FINDINGS SCENARIOS ASSESSMENT

prototype development

activities

activities

activities

activities

UX Development of Personas • High tech/low HC liability • Mod tech/mod HC liability • Low te h/high HC liability • Medicare – ACO cohort

Share findings: voice of employer feedback & current best practices • U X profiles: insights from profiling of health & wellness journey • Gap analysis: supply vs demand • Brainstorming: New models? • S cenario scoring: Determine scoring criteria

• S hare scenarios for new benefit models & healthcare delivery platforms. • A ssess scenario performance against scoring criteria

Finalize prototype development • Publicize Working Group’s findings • Benefits plan + HC delivery platform

outcomes

outcomes

Access to research findings Participation in scenario development

Determine scenario to be prototyped

Voice of the Employer (Amazon, Google, Facebook, Microsoft, and Boeing) Current best practices Exercise • W ithin the most innovative healthcare delivery models, what is working, what is not? • G aps in relation to each working group member’s capabilities

Deliverables • F inal scenarios report/ recommendation • Implementation proposal • Development partner strategy

PROGRAM

Adapted from Roger Martin, Rotman School of Management, University of Toronto (2009)

DESIGN


our tool kit WE’ve developed our own advance STRATEGY TOOL Kit. These tools help us dig deeper and get below the surface to find opportunities where no one else is looking.

CULTURE CARDS

DISRUPTOR GAME

VISIONING QUESTIONAIRE

Probability of success

FINANCIAL MODELLING


One size mis-fits all


WE GET RESULTS

30million

$

in capital out of surplus property through optimization

37

%

space savings with integrated workplace solutions

WORKPLACE STRATEGY

100

%

increase in property market value

PORTFOLIO OPTIMIZATION

40

%

DEVELOPMENT STRATEGY

operational savings from getting everything in the right places

OPERATIONS STRATEGY

20

%

increase in market share

DEVELOPMENT STRATEGY

Just ask us ‘who & how?’


GLOBAL Studios

Seattle Vancouver Calgary

Toronto Shanghai

Hong Kong Ho Chi Minh City Dubai Singapore

We’re global citizens who deliver locally


WHO YOU ARE

Developer/ INVESTOR

Commercial BROKER

Brand/ Corporation / Institution

Facilities Management


WHO WE ARE

We’re expert Navigators REAL ESTATE STRATEGY

ORGANIZATION DESIGN

INTERIOR DESIGN

WE HAVE THE STRATEGIC TOOLS AND INSIGHT TO SEIZE OPPORTUNITY AND CREATE A ROAD MAP TO YOUR COMPETITIVE ADVANTAGE: THE NEXT IDEA, BETTER CUSTOMER EXPEREIENCE, THE PERFECT SITE and your competitive advantage.

ARCHITECTURE

PLANNING

BRANDING

MARKETING + COMMUNICATIONS


Bold + Human Why you should swipe right

B+H Team insight Vision Process Research analysis DeliverY

Startup culture / We are all founders intentionally shift context + process Best idea wins Strategy-driven design Deep dive / scuba depth / snorkel depth Prototypes to test + learn Design like we are smart not rich


It’s been an A+ effort and the results speak volumes. Until now every architect I’ve met believes they have the best idea in the world. They should all go back to school and unlearn that attitude. B+H is different. There’s no hierarchy, we all came into the room as equals and the results exceeded all expectations. We all felt we’d contributed and it has led to a lot of good things in the last nine months. - Matthew Lai, Chief Design Officer Next story Group


OUR Process and tooL Kit in action

CASE STUDIES


Reposition: GE MEADOWVALE

Guiding a client to an unexpected highest and best use solution GE Meadowvale demonstrates how a strategic process can establish design decisions based on sound business strategy. GE asked us to refresh their existing space to appeal to the future generations they rely upon recruiting and retaining as they transform into a digital manufacturing company competing with high profile tech companies. We engaged leadership to explore their business and main drivers in ways that most architects don’t. From our findings, we built a scorecard against which we measured potential solutions; one being

REFRESH

REVITALIZE Main Visitor Entrance

New Reception Area and Entry Experience

New Lounge Seating

the original refresh idea, while others included redeveloping the site and, at the far extreme, selling the building and moving closer to their talent base. Through our assessment, GE decided to sell and move closer to their talent. For us, this meant we no longer had a design project, but our strategy ensured that our client is doing the right thing, in the right place. Two years later, we’re talking to them about designing their new space in a neighborhood closer to the City.

Employee Entrance

Private offices held inboard for increased daylighting and open collaboration in neighborhoods

Entry Experience

Open to Below

New Lounge Seating

Atrium Touch Down below Floating Conference Rooms

Tech Cafe

CAFETERIA

Potential Brand Experience Center

REDEVELOP

Brand Experience Center

RELOCATE

TORONTO PEARSON AIRPORT

GE MEADOWVALE

DOWNTOWN TORONTO


Navigate: 9th Ave Partners

Trailblazing in a rapidly changing neighborhood This is our venture capitalist client’s first development project. Kindred spirits who also believe in challenging assumptions, they approached us with an open mind and asked us to determine highest and best use for their chosen site. Our comprehensive research results bucked everyone’s expectations and rather than follow the mixed-use trend suggested, we determined that either office or hotel uses would yield the best return on investment. The site is in a rapidly changing neighborhood and

is the first project in the city to be subject to new zoning and affordability legislation. Our thorough analysis of these changes armed us with the right questions to ask during permitting – questions the City was hearing for the first time – and questions that saved our client hundreds of thousands of dollars in fees. This project is defining the future of the built environment in Seattle’s South Lake Union neighborhood and beyond.


DURATION

DURATION

Empowering the next generation of scientists

SCIENTIST SHADOWING Movement + Occupancy Compiled Movement + Occupancy Compiled Drucker Lab BRB 5 EXPERIMENTALIST LAB DruckerMarch Lab BRB Thursday, 12,52015

1 Trip

1.5 Hours

45 minutes

10 minutes

1.5 Hours

10 minutes

10 Trips

1 Trip

5 Trips

5 Trips

10 Trips

10 Trips

15 Trips

15 Trips

15 Trips

1.5 Hours

45 minutes

Thursday, March 12, 2015

GRADUATE STUDENT

1 Trip FREQUENCY

5 Trips

10 minutes

Movement + Occupancy Compiled Drucker Lab BRB 5 Thursday, March 12, 2015

FREQUENCY

FREQUENCY DURATION

45 minutes

EMpower: OHSU

SENIOR LAB TECH RESEARCH ASSISTANT LAB MANAGER

DURATION

FREQUENCY D U DR UA RT A I OTNI O N

1 Trip

F R EF Q N EC NY C Y R EU QE U 1 Trip1 Trip

Movement Movement++Occupancy OccupancyCompiled Compiled Margolin MargolinLab Lab- -RJH RJH44 Friday, Friday,March March27, 27,2015 2015

PRINCIPAL INVESTIGATOR RESEARCH ASSISTANT/ PROFESSOR RESEARCH ASSOCIATE SENIOR RESEARCH ASSOCIATE

10 Trips

5 Trips 5 Trips 10 Trips 10 Trips

10 minutes 1045minutes minutes 45 minutes 1.5 Hours 1.5 Hours

15 Trips 15 Trips

1.5 Hours

SCIENTIST SHADOWING COMPUTATIONALIST LAB

5 Trips

45 minutes

science happens today. Our discovery included scientist shadowing, a happy hour focus group for young talent, and surveying. We discovered that today’s science culture works a lot like Google does. Through engagement withCompiled scientists and Movement + Occupancy partnership with architects, we developed a rich Margolinthat Labconsider - RJH 4 how work happens set of strategies Friday, March 27,collective 2015 outside the lab through and social spaces worthy of the Team Science objective.

10 minutes

This new cancer research building is designed to advance early detection through a collaborative culture of Team Science. Our preliminary presentation to leadership shared our experience in the technology sector and insights into the evolving nature of work to demonstrate how we could enable this ethos. After careful consideration, leadership decided this approach wasn’t applicable since they “aren’t Google”. We seized this opportunity to dive deep into how

15 Trips


Reimagine: Benson Branding

Telling a brand story that traverses continents The Benson Hotel in Portland is a singular offering in our client’s extensive hotel portfolio across the US. Our client saw the opportunity to not only renovate this historic “Grand Dame” but to also find a way to emulate its charm and stature across the US and into Europe. Not knowing where to begin this ambitious endeavor, they called us. We began by exploring brand positioning and assessing target markets – starting with several London neighborhoods identified by the

client. London is a dramatically different market from Portland in every respect, so we conducted research, met with local brokers, and evaluated price ranges. By combining concrete market data with qualitative insight, we crafted a brand story for Benson that conveys signature “Benson moments” that can be regionally translated, allowing a piece of Portland’s unique history to blossom in new locations.


imagine: Next hotel

R Coffee Nook Breakfast/restaurant

L3

A co-work common

co-work quiet

“Your discovery process exceeded our expectations” “Beyond the typical hotel”- is the ambition driving the Next Hotel brand. This hightech company did not want a traditional hotel designer and looked toward B+H to provide the insights and strategy necessary to imagine the amenity spaces of their Melbourne hotel. Our team’s intimate knowledge of user experience in a high-tech environment attracted the Next Hotel brand to the Advance Strategy practice. We conducted a visioning session with questions

to help clarify their own goals and determine what they wanted to achieve. The resulting project mashup focused on the experience of the space rather than its function. Workshop findings uncovered the desire for a hotel that is regionally connected by an authentic culture that creates a sense of place; unique and appropriate for its neighborhood, embodying a vibe that is particular to the Melbourne location.

Void Connection Concept bar

BRIDGE

check-in geek-counter

Pop-up

library/waiting

L2

L1

Transit Lounge

Gym

Entrance Foyer

flower market

GF

A Vertical Laneway

• Plan for convergence • Focus on User Experience • Create Memorable Arrivals • Eliminate barriers

• Engage & Welcome the community • Offer Meaningful Choice • Differentiate • Inspire

       


Storytelling: Elan

Reimaging a project for purpose and authenticity THE PLAZA FOOD, BEVERAGE, MUSIC Dynamic / Fun / Lively DN UP DN

DATA

ELECTRICAL/

TRASH RECYCLE/ DATA

ELECTRICAL/

RE AR

ELEV #25001

STAIR PRESS1

DN

CORRIDOR SUPPLY

UP

DN

ELEV #25002

#4000

ICE LAUNDRY CHUTE

CART STORAGE

HOTEL STOCK SHELVING

#3500

ELEV 4 #3500

ELEV 5 #3500

ELEV 6 #3500

THE MARKET HUB

THE MARKET HUB THE NEIGHBORHOOD ELEV 3 #4000 BOH LOADING

#3500

#3500

UP

DN

STAIR 2 PRESS

DN

TRASH / RECYCLE

ELECTRICAL/ DATA ELECTRICAL/ DATA

REA R

REA R

ELEV 3 #3500 FSAE

ELEV 4 #4000 FSAE STRECHER LOADING

THE URBAN GATEWAY RETAIL SHOPPING EXPERIENCE

GATHERING SPACE

DN

ELEV #3500 3 FSAE

#3500 FRONT

#2500

UP

RE AR

#4000 FRONT

#2500

DN

ELEV #4000 4 FSAE STREC HER LOADING

#4000

#3500

FRONT

ELEV 2 #2500

UP

CORRIDOR SUPPLY

DN

#2500

ELEV 1 #2500

URBAN GATEWAY STAIR 1 PRESS

Cosmopolitan / Inviting / Energized

FRONT

#2500

DN

and environment. We also identified regionspecific trends like the passion for technology and nature. We gained the insight to inform an authentic story that would resonate with the local community and beyond. Elan in Bellevue offers guests an urban-scale retail experience through a lifestyle destination with plazas for al fresco dining, outdoor fireplaces for gathering, and marketplaces for socializing to draw the numbers that will make its curated retail offerings successful.

STAIR PRESS2

After our initial engagement in master planning, our client selected a high-rise residential design firm, only to come back to us later with a problem. The retail podium – the anchor that would determine the project’s success – was efficient, but generic. The concept could easily exist anywhere. Through the discovery and assessment of the current market, retail mix and offerings, and demographics, we revisited the plan to develop a placemaking strategy that considered three essentials: location, people,

Active / Vital / Vibrant / Visually Stimulating


Create: The Lodge at Russian River

Realizing a client’s long-time dream The Lodge at Russian River fulfills our client’s long-term vision to add a boutique wine country gem to their hotel and resort portfolio in the form of an inspiring wellness resort in a natural setting. To find the perfect site, we leveraged our network and engaged in a visioning and assessment process that demonstrated feasibility of a stunning 4-star resort lodge in a location that celebrates the region’s natural bounty. The Lodge provides opportunities to

enjoy local cuisine and wine in a variety of spaces that bring the outdoors in, through a unique riverside site deep in the redwood forest. Our persuasive vision, rooted in the 100year old recreational history of the Bay Area, enabled us to attract the perfect hotel partner. Our compelling proforma allowed our client to secure the investment required to realize his dream.


Connect: Anderson Park Hotel

Creating a flexible new hotel product for tech-oriented guests Our Development Solutions help developers and owners identify and create new products and future-flexible built solutions. Our client came to us with a site adjacent to several tech companies and wanted to develop a hotel product to serve the unique wants of this target group. We developed a series of personas to uncover the program that would satisfy the needs of business people, layered with the expectations of a multi-generational workforce. Anderson Park is a rich mix of spaces

including meeting and conference rooms, social zones, and activity centers, supported by a strong brand story. Flexible solutions allow collaboration areas to spill outside onto the expansive deck while the street-level cafÊ features walls that open for outdoor seating, supporting the City of Redmond’s desire to create more people-oriented streets. Our vision and concept attracted the right capital partner for our client and the project is now under construction.


HArwood

New vertical campus office concept to draw tech companies downtown Harwood is a progressive developer with properties adjacent to central business districts across North America and Europe. They asked us to reimagine their office building to appeal to tech clients historically attracted to the suburbs. Knowing these clients as well as we do, we created a series of personas to map their desired experience. This intelligence informed the hybrid solution of a vertical campus with blocks of space offering three footplates for large and small office tenants. We mixed

in amenities with floors offering food and beverage, outdoor recreation, and a series of social spaces. At the base of the building, we transformed the alley into a vibrant urban retail experience with wine bars, stores, and cafĂŠs. We carved out a section of the parking garage for a hybrid studio with affordable space for a not-for-profit enterprise to energize the edge and build in flexibility for a future where cars are less dominant and parking spaces can be repurposed.


OUR TEAM’S CURRENT CLIENT LIST + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

AGILENT TECHNOLOGIES ALASKA AIRLINES ALLERGAN AMAZON APPLE APPLIED BIOSYSTEMS AT&T ASTRAZENECA BANK OF AMERICA BARCLAY CAPITAL BEHUNE DEVELOPMENTS BENSON, A COAST HOTEL BEST WESTERN INTERNATIONAL BLACKROCK BOEING BROOKS CHILDREN’S HOSPITAL CISCO CITY OF SEATTLE COLLIERS INTERNATIONAL COTERIE WORKLOUNGE COMMONWEALTH PARTNERS DENDREON DISNEY DOUBLE TREE HOTELS EMBASSY SUITES HOTELS EXPEDIA EXXON MOBIL FACEBOOK FORTRESS DEVELOPMENT GROUP FRED HUTCH

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

GATEHOUSE CAPITAL GE CAPITAL GOOGLE HAWAIIAN AIRLINES HILTON HOTELS & RESORTS HILTON GARDEN INN HOTEL CONCEPTS HP HSBC IBM INTERCONTINENTAL HOTEL KIDDER MATTHEWS KILROY REALTY MERCK MICROSOFT MORGUARD MOTOROLA NEXT HOTELS NIKE NOBLE HOUSE NOVA DEVELOPMENT NOVEL OHSU OXFORD PROPERTIES PIERRE FAMILY INVESTMENTS PORT OF SEATTLE PRECOR QUEEN ANNE ELEMENTARY SCHOOL ROCK BRIDGE CAPITAL SCHNITZER WEST SIERRA DEVELOPMENT STANFORD

+ + + + + + + + + + + +

STARBUCKS SUN MICROSYSTEMS SWEDISH CANCER INSTITUTE TABLEAU TALON T-MOBILE TRULIA UNIVERSITY OF TEXAS UNIVERSITY OF WASHINGTON VULCAN REAL ESTATE WASHINGTON HOLDINGS WEYERHAEUSER

The future is now, are you ready?


Doug Demers Managing Principal doug.demers@bhadvancestrategy.com

Bryan Croeni Director bryan.croeni@bhadvancestrategy.com


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