In A time of accelerating change and uncertainty about “what’s next?” we have to...
BE BOLD Status quo process = status quo results
WE ARE LIVING IN A TIME OF GREAT DISRUPTION.
Disruption is the new normal
The Disruptors
Changing Demographics
Geopolitical Dynamics
New patterns of consumption
Technology advancements
Structural Industry Shifts
Our clients already know 90% of what they need to know to respond to the challenges they face
We bring the remaining
10%
Prediction is very difficult... especially about the future. Niels Bohr
Vision
We can’t predict the future. But we can prepare for it.
The best opportunities lie where others aren’t looking.
What is it?
Feasibility Can it be done?
Viability Will it Prosper?
You need a partner...
WHO ISN’T A
Diva
WHO DOES more than
Crunch the
Numbers
WHO HAS THE CREATIVITY TO GAIN
qualitative Insight THAT INFORMS OPPORTUNITY
APPLIES DESIGN THINKING TO TRANSLATE COMPLEX INFORMATION INTO
HIGH VALUE SOLUTIONS
TRADITIONAL APPROACH
START
PROGRAM
DESIGN
TRADITIONAL APPROACH
PROGRAM
START ADVANCE STRATEGY
PLAYS IN THIS
SPACE
DESIGN
OUR PROCESS ROAD MAP VISIONING DISCOVERY
START
FINDINGS ANALYSIS / SCENARIOS Dev
SCENARIOS ASSESSMENT
prototype development
PROGRAM
Adapted from Roger Martin, Rotman School of Management, University of Toronto (2009)
DESIGN
OUR PROCESS ROAD MAP VISIONING ANALYSIS / SCENARIOS Dev
DISCOVERY
START
FINDINGS SCENARIOS ASSESSMENT
prototype development
activities
activities
activities
activities
UX Development of Personas • High tech/low HC liability • Mod tech/mod HC liability • Low te h/high HC liability • Medicare – ACO cohort
Share findings: voice of employer feedback & current best practices • U X profiles: insights from profiling of health & wellness journey • Gap analysis: supply vs demand • Brainstorming: New models? • S cenario scoring: Determine scoring criteria
• S hare scenarios for new benefit models & healthcare delivery platforms. • A ssess scenario performance against scoring criteria
Finalize prototype development • Publicize Working Group’s findings • Benefits plan + HC delivery platform
outcomes
outcomes
Access to research findings Participation in scenario development
Determine scenario to be prototyped
Voice of the Employer (Amazon, Google, Facebook, Microsoft, and Boeing) Current best practices Exercise • W ithin the most innovative healthcare delivery models, what is working, what is not? • G aps in relation to each working group member’s capabilities
Deliverables • F inal scenarios report/ recommendation • Implementation proposal • Development partner strategy
PROGRAM
Adapted from Roger Martin, Rotman School of Management, University of Toronto (2009)
DESIGN
our tool kit WE’ve developed our own advance STRATEGY TOOL Kit. These tools help us dig deeper and get below the surface to find opportunities where no one else is looking.
CULTURE CARDS
DISRUPTOR GAME
VISIONING QUESTIONAIRE
Probability of success
FINANCIAL MODELLING
One size mis-fits all
WE GET RESULTS
30million
$
in capital out of surplus property through optimization
37
%
space savings with integrated workplace solutions
WORKPLACE STRATEGY
100
%
increase in property market value
PORTFOLIO OPTIMIZATION
40
%
DEVELOPMENT STRATEGY
operational savings from getting everything in the right places
OPERATIONS STRATEGY
20
%
increase in market share
DEVELOPMENT STRATEGY
Just ask us ‘who & how?’
GLOBAL Studios
Seattle Vancouver Calgary
Toronto Shanghai
Hong Kong Ho Chi Minh City Dubai Singapore
We’re global citizens who deliver locally
WHO YOU ARE
Developer/ INVESTOR
Commercial BROKER
Brand/ Corporation / Institution
Facilities Management
WHO WE ARE
We’re expert Navigators REAL ESTATE STRATEGY
ORGANIZATION DESIGN
INTERIOR DESIGN
WE HAVE THE STRATEGIC TOOLS AND INSIGHT TO SEIZE OPPORTUNITY AND CREATE A ROAD MAP TO YOUR COMPETITIVE ADVANTAGE: THE NEXT IDEA, BETTER CUSTOMER EXPEREIENCE, THE PERFECT SITE and your competitive advantage.
ARCHITECTURE
PLANNING
BRANDING
MARKETING + COMMUNICATIONS
Bold + Human Why you should swipe right
B+H Team insight Vision Process Research analysis DeliverY
Startup culture / We are all founders intentionally shift context + process Best idea wins Strategy-driven design Deep dive / scuba depth / snorkel depth Prototypes to test + learn Design like we are smart not rich
It’s been an A+ effort and the results speak volumes. Until now every architect I’ve met believes they have the best idea in the world. They should all go back to school and unlearn that attitude. B+H is different. There’s no hierarchy, we all came into the room as equals and the results exceeded all expectations. We all felt we’d contributed and it has led to a lot of good things in the last nine months. - Matthew Lai, Chief Design Officer Next story Group
OUR Process and tooL Kit in action
CASE STUDIES
Reposition: GE MEADOWVALE
Guiding a client to an unexpected highest and best use solution GE Meadowvale demonstrates how a strategic process can establish design decisions based on sound business strategy. GE asked us to refresh their existing space to appeal to the future generations they rely upon recruiting and retaining as they transform into a digital manufacturing company competing with high profile tech companies. We engaged leadership to explore their business and main drivers in ways that most architects don’t. From our findings, we built a scorecard against which we measured potential solutions; one being
REFRESH
REVITALIZE Main Visitor Entrance
New Reception Area and Entry Experience
New Lounge Seating
the original refresh idea, while others included redeveloping the site and, at the far extreme, selling the building and moving closer to their talent base. Through our assessment, GE decided to sell and move closer to their talent. For us, this meant we no longer had a design project, but our strategy ensured that our client is doing the right thing, in the right place. Two years later, we’re talking to them about designing their new space in a neighborhood closer to the City.
Employee Entrance
Private offices held inboard for increased daylighting and open collaboration in neighborhoods
Entry Experience
Open to Below
New Lounge Seating
Atrium Touch Down below Floating Conference Rooms
Tech Cafe
CAFETERIA
Potential Brand Experience Center
REDEVELOP
Brand Experience Center
RELOCATE
TORONTO PEARSON AIRPORT
GE MEADOWVALE
DOWNTOWN TORONTO
Navigate: 9th Ave Partners
Trailblazing in a rapidly changing neighborhood This is our venture capitalist client’s first development project. Kindred spirits who also believe in challenging assumptions, they approached us with an open mind and asked us to determine highest and best use for their chosen site. Our comprehensive research results bucked everyone’s expectations and rather than follow the mixed-use trend suggested, we determined that either office or hotel uses would yield the best return on investment. The site is in a rapidly changing neighborhood and
is the first project in the city to be subject to new zoning and affordability legislation. Our thorough analysis of these changes armed us with the right questions to ask during permitting – questions the City was hearing for the first time – and questions that saved our client hundreds of thousands of dollars in fees. This project is defining the future of the built environment in Seattle’s South Lake Union neighborhood and beyond.
DURATION
DURATION
Empowering the next generation of scientists
SCIENTIST SHADOWING Movement + Occupancy Compiled Movement + Occupancy Compiled Drucker Lab BRB 5 EXPERIMENTALIST LAB DruckerMarch Lab BRB Thursday, 12,52015
1 Trip
1.5 Hours
45 minutes
10 minutes
1.5 Hours
10 minutes
10 Trips
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5 Trips
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15 Trips
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1.5 Hours
45 minutes
Thursday, March 12, 2015
GRADUATE STUDENT
1 Trip FREQUENCY
5 Trips
10 minutes
Movement + Occupancy Compiled Drucker Lab BRB 5 Thursday, March 12, 2015
FREQUENCY
FREQUENCY DURATION
45 minutes
EMpower: OHSU
SENIOR LAB TECH RESEARCH ASSISTANT LAB MANAGER
DURATION
FREQUENCY D U DR UA RT A I OTNI O N
1 Trip
F R EF Q N EC NY C Y R EU QE U 1 Trip1 Trip
Movement Movement++Occupancy OccupancyCompiled Compiled Margolin MargolinLab Lab- -RJH RJH44 Friday, Friday,March March27, 27,2015 2015
PRINCIPAL INVESTIGATOR RESEARCH ASSISTANT/ PROFESSOR RESEARCH ASSOCIATE SENIOR RESEARCH ASSOCIATE
10 Trips
5 Trips 5 Trips 10 Trips 10 Trips
10 minutes 1045minutes minutes 45 minutes 1.5 Hours 1.5 Hours
15 Trips 15 Trips
1.5 Hours
SCIENTIST SHADOWING COMPUTATIONALIST LAB
5 Trips
45 minutes
science happens today. Our discovery included scientist shadowing, a happy hour focus group for young talent, and surveying. We discovered that today’s science culture works a lot like Google does. Through engagement withCompiled scientists and Movement + Occupancy partnership with architects, we developed a rich Margolinthat Labconsider - RJH 4 how work happens set of strategies Friday, March 27,collective 2015 outside the lab through and social spaces worthy of the Team Science objective.
10 minutes
This new cancer research building is designed to advance early detection through a collaborative culture of Team Science. Our preliminary presentation to leadership shared our experience in the technology sector and insights into the evolving nature of work to demonstrate how we could enable this ethos. After careful consideration, leadership decided this approach wasn’t applicable since they “aren’t Google”. We seized this opportunity to dive deep into how
15 Trips
Reimagine: Benson Branding
Telling a brand story that traverses continents The Benson Hotel in Portland is a singular offering in our client’s extensive hotel portfolio across the US. Our client saw the opportunity to not only renovate this historic “Grand Dame” but to also find a way to emulate its charm and stature across the US and into Europe. Not knowing where to begin this ambitious endeavor, they called us. We began by exploring brand positioning and assessing target markets – starting with several London neighborhoods identified by the
client. London is a dramatically different market from Portland in every respect, so we conducted research, met with local brokers, and evaluated price ranges. By combining concrete market data with qualitative insight, we crafted a brand story for Benson that conveys signature “Benson moments” that can be regionally translated, allowing a piece of Portland’s unique history to blossom in new locations.
imagine: Next hotel
R Coffee Nook Breakfast/restaurant
L3
A co-work common
co-work quiet
“Your discovery process exceeded our expectations” “Beyond the typical hotel”- is the ambition driving the Next Hotel brand. This hightech company did not want a traditional hotel designer and looked toward B+H to provide the insights and strategy necessary to imagine the amenity spaces of their Melbourne hotel. Our team’s intimate knowledge of user experience in a high-tech environment attracted the Next Hotel brand to the Advance Strategy practice. We conducted a visioning session with questions
to help clarify their own goals and determine what they wanted to achieve. The resulting project mashup focused on the experience of the space rather than its function. Workshop findings uncovered the desire for a hotel that is regionally connected by an authentic culture that creates a sense of place; unique and appropriate for its neighborhood, embodying a vibe that is particular to the Melbourne location.
Void Connection Concept bar
BRIDGE
check-in geek-counter
Pop-up
library/waiting
L2
L1
Transit Lounge
Gym
Entrance Foyer
flower market
GF
A Vertical Laneway
• Plan for convergence • Focus on User Experience • Create Memorable Arrivals • Eliminate barriers
• Engage & Welcome the community • Offer Meaningful Choice • Differentiate • Inspire
Storytelling: Elan
Reimaging a project for purpose and authenticity THE PLAZA FOOD, BEVERAGE, MUSIC Dynamic / Fun / Lively DN UP DN
DATA
ELECTRICAL/
TRASH RECYCLE/ DATA
ELECTRICAL/
RE AR
ELEV #25001
STAIR PRESS1
DN
CORRIDOR SUPPLY
UP
DN
ELEV #25002
#4000
ICE LAUNDRY CHUTE
CART STORAGE
HOTEL STOCK SHELVING
#3500
ELEV 4 #3500
ELEV 5 #3500
ELEV 6 #3500
THE MARKET HUB
THE MARKET HUB THE NEIGHBORHOOD ELEV 3 #4000 BOH LOADING
#3500
#3500
UP
DN
STAIR 2 PRESS
DN
TRASH / RECYCLE
ELECTRICAL/ DATA ELECTRICAL/ DATA
REA R
REA R
ELEV 3 #3500 FSAE
ELEV 4 #4000 FSAE STRECHER LOADING
THE URBAN GATEWAY RETAIL SHOPPING EXPERIENCE
GATHERING SPACE
DN
ELEV #3500 3 FSAE
#3500 FRONT
#2500
UP
RE AR
#4000 FRONT
#2500
DN
ELEV #4000 4 FSAE STREC HER LOADING
#4000
#3500
FRONT
ELEV 2 #2500
UP
CORRIDOR SUPPLY
DN
#2500
ELEV 1 #2500
URBAN GATEWAY STAIR 1 PRESS
Cosmopolitan / Inviting / Energized
FRONT
#2500
DN
and environment. We also identified regionspecific trends like the passion for technology and nature. We gained the insight to inform an authentic story that would resonate with the local community and beyond. Elan in Bellevue offers guests an urban-scale retail experience through a lifestyle destination with plazas for al fresco dining, outdoor fireplaces for gathering, and marketplaces for socializing to draw the numbers that will make its curated retail offerings successful.
STAIR PRESS2
After our initial engagement in master planning, our client selected a high-rise residential design firm, only to come back to us later with a problem. The retail podium – the anchor that would determine the project’s success – was efficient, but generic. The concept could easily exist anywhere. Through the discovery and assessment of the current market, retail mix and offerings, and demographics, we revisited the plan to develop a placemaking strategy that considered three essentials: location, people,
Active / Vital / Vibrant / Visually Stimulating
Create: The Lodge at Russian River
Realizing a client’s long-time dream The Lodge at Russian River fulfills our client’s long-term vision to add a boutique wine country gem to their hotel and resort portfolio in the form of an inspiring wellness resort in a natural setting. To find the perfect site, we leveraged our network and engaged in a visioning and assessment process that demonstrated feasibility of a stunning 4-star resort lodge in a location that celebrates the region’s natural bounty. The Lodge provides opportunities to
enjoy local cuisine and wine in a variety of spaces that bring the outdoors in, through a unique riverside site deep in the redwood forest. Our persuasive vision, rooted in the 100year old recreational history of the Bay Area, enabled us to attract the perfect hotel partner. Our compelling proforma allowed our client to secure the investment required to realize his dream.
Connect: Anderson Park Hotel
Creating a flexible new hotel product for tech-oriented guests Our Development Solutions help developers and owners identify and create new products and future-flexible built solutions. Our client came to us with a site adjacent to several tech companies and wanted to develop a hotel product to serve the unique wants of this target group. We developed a series of personas to uncover the program that would satisfy the needs of business people, layered with the expectations of a multi-generational workforce. Anderson Park is a rich mix of spaces
including meeting and conference rooms, social zones, and activity centers, supported by a strong brand story. Flexible solutions allow collaboration areas to spill outside onto the expansive deck while the street-level cafÊ features walls that open for outdoor seating, supporting the City of Redmond’s desire to create more people-oriented streets. Our vision and concept attracted the right capital partner for our client and the project is now under construction.
HArwood
New vertical campus office concept to draw tech companies downtown Harwood is a progressive developer with properties adjacent to central business districts across North America and Europe. They asked us to reimagine their office building to appeal to tech clients historically attracted to the suburbs. Knowing these clients as well as we do, we created a series of personas to map their desired experience. This intelligence informed the hybrid solution of a vertical campus with blocks of space offering three footplates for large and small office tenants. We mixed
in amenities with floors offering food and beverage, outdoor recreation, and a series of social spaces. At the base of the building, we transformed the alley into a vibrant urban retail experience with wine bars, stores, and cafĂŠs. We carved out a section of the parking garage for a hybrid studio with affordable space for a not-for-profit enterprise to energize the edge and build in flexibility for a future where cars are less dominant and parking spaces can be repurposed.
OUR TEAM’S CURRENT CLIENT LIST + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
AGILENT TECHNOLOGIES ALASKA AIRLINES ALLERGAN AMAZON APPLE APPLIED BIOSYSTEMS AT&T ASTRAZENECA BANK OF AMERICA BARCLAY CAPITAL BEHUNE DEVELOPMENTS BENSON, A COAST HOTEL BEST WESTERN INTERNATIONAL BLACKROCK BOEING BROOKS CHILDREN’S HOSPITAL CISCO CITY OF SEATTLE COLLIERS INTERNATIONAL COTERIE WORKLOUNGE COMMONWEALTH PARTNERS DENDREON DISNEY DOUBLE TREE HOTELS EMBASSY SUITES HOTELS EXPEDIA EXXON MOBIL FACEBOOK FORTRESS DEVELOPMENT GROUP FRED HUTCH
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
GATEHOUSE CAPITAL GE CAPITAL GOOGLE HAWAIIAN AIRLINES HILTON HOTELS & RESORTS HILTON GARDEN INN HOTEL CONCEPTS HP HSBC IBM INTERCONTINENTAL HOTEL KIDDER MATTHEWS KILROY REALTY MERCK MICROSOFT MORGUARD MOTOROLA NEXT HOTELS NIKE NOBLE HOUSE NOVA DEVELOPMENT NOVEL OHSU OXFORD PROPERTIES PIERRE FAMILY INVESTMENTS PORT OF SEATTLE PRECOR QUEEN ANNE ELEMENTARY SCHOOL ROCK BRIDGE CAPITAL SCHNITZER WEST SIERRA DEVELOPMENT STANFORD
+ + + + + + + + + + + +
STARBUCKS SUN MICROSYSTEMS SWEDISH CANCER INSTITUTE TABLEAU TALON T-MOBILE TRULIA UNIVERSITY OF TEXAS UNIVERSITY OF WASHINGTON VULCAN REAL ESTATE WASHINGTON HOLDINGS WEYERHAEUSER
The future is now, are you ready?
Doug Demers Managing Principal doug.demers@bhadvancestrategy.com
Bryan Croeni Director bryan.croeni@bhadvancestrategy.com