B+H Advance Strategy - Trends & Demographics

BH +

B+H ADVANCE STRATEGY

What if Amazon decides to build a hotel?

Are you ready?

Business is no longer usual

IT STARTS WITH UNDERSTANDING PEOPLE’S NEEDS, WANTS AND DESIRES

Boomsters (1946 – 1964) Redefining Retirement nearly half (46%) of 45 to 65 year olds plan to work in retirement. (Ideal living magazine)

Forgotten X-ers (1965 – 1976) Highly engaged influencers Gen X spends the most of any generation each day while on a trip, about $627.(Virtuoso)

Connected Millennials (1977 – 1995) Values-driven adventurers 78% of millennials choose to spend money on a experience or event over buying something desirable. (Eventbrite)

Up-and-Coming Gen Z (1996 – and later) Global-minded culture seekers 42% of Gen Z says they travel to make their lives more complete.

(Cassandra Report)

Trends predict opportunity. it’s an everchanging landscape.

People set trends

I’m a digital native This is my reality I am social

Show up and Share

There are 2.8 billion active social media users worldwide. (We Are Social)

69% of millennials experience FOMO. (Eventbrite)

76% of Facebook users and 51% of Instagram users log into each site daily.

(Smart Insights)

Mobiles capture 50% of time for 16-24s.

(GlobalWebIndex)

Namaste fit Sweet dreamer I’m a locavore

Nurture and Nourish

American yogis spent $16.8 billion on classes, clothing, equipment and accessories in 2016.

(Yoga Alliance)

55% of respondents look for online hotel reviews that address sleep quality.

(Trip Advisor)

Global sales of healthy food products are estimated to reach $1 trillion in 2017.

(Euromonitor)

I’m a new nomad, I work where I am I spend my money on living not having

Explore and Experience

More than $1.2 million people will work in coworking spaces in 2017. (Deskmag)

Both real and virtual adventure travel is expected to grow 46% per year through 2020.

(Sonar)

In the US, spending on vacations and dining out is projected to increase by 27% by 2020.

(Mintel)

Data is Power - if you know how to use it.

data not diva

This is what we do

The more you understand, the better you can position yourself.

We’re expert navigators. We have the strategic tools to seize the opportunity and create the road map to the new idea, a better customer experience, the perfect site and your competitive advantage.

87% of investors plan to invest the same or more in 2017, based on the previous year. (CBRE) 36.6% Rental households Last year (the largest share since the late 1960s) is driven by renters from under 30 to 44 years of age—a demographic that constitutes 55.3% of all rental households.

what results can you expect?

$30 million in capital out of surplus property through optimization

SPACE SAVINGS WITH INTEGRATED WORKPLACE STRATEGIES

30 37 40 100 20

million

percent

OPERATIONAL SAVINGS. GETTING THE RIGHT BITS IN THE RIGHT PLACES

percent

100% INCREASE IN PROPERTY MARKET VALUE

advance strategy clients have realized >>>

20% INCREASE IN MARKET SHARE

percent percent

Just ask us, ‘who and how?’

“B+H’s entrepreneurial team located an excellent site, painted a compelling vision of what was possible, and brought us together with the perfect development and finance partners. They helped us realize our dream of a unique resort in Sonoma to add to our growing portfolio in California’s beautiful wine country.”

Sean Mullen President of Acquisition, Noble House Hotels & Resorts

site THE LODGE AT RUSSIAN RIVER Wine country gem born from an entrepreneurial approach to solving our client’s long-term business goal.

“B+H is unique from other architectural practice I have encountered. Their Advance Strategy consulting team actively helps to connect my business portfolio and growth objectives to real opportunities and solutions in targeted locations. They leverage their network on our behalf and because they are also architects and interior designers, they understand our program and technical requirements, vetting potential sites – and significantly speeding up the overall development schedule.�

Allie Hope Head of Development, Virgin Hotels

Vision next hotel melbourne These tech-savvy owners knew we were the team to help them envision an entirely differentiated guest experience.

“I own a luxury hotel and mixed-use development firm. I have come to rely upon this team’s astute eye for real estate and their ability to unlock a site’s potential. B+H’s approach is unique in a crowded field. They have an innovative approach, a bold vision and everything they advocate is tied to a sound business strategy. I have trusted them for 15 years and hope to have an even stronger relationship 15 years from now.”

partnership anderson park hotel

Marty Collins CEO, Gatehouse Capital Corporation

We brought together the right partners to develop a premier, select service hotel as a catalyst for city center revitalization.

The future’s now – join us.

Doug Demers, Managing Principal doug.demers@bhadvancestrategy.com

Trevor Mauro, Architectural Designer | Strategist trevor.mauro@bhadvancestrategy.com