B+H Hospitality Trends

WELCOME HOME. WE’VE BEEN EXPECTING YOU

B+H

hospitality ux

IT STARTS WITH PEOPLE

B+H ADVANCE STRATEGY

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40%

of all adventure travel tour operator clients are between the ages of 50-70.

(ADVENTURE TRAVEL TRADE ASSOCIATION)

GEN X

spends the most of any generation each day while on a trip, about $627.

(VIRTUOSO)

B+H ADVANCE STRATEGY

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THESE PEOPLE

78%

of Millennials choose to spend money on an experience or event over buying somethig desirable.

42%

of Gen Z say they travel to make their lives more complete.

(CASSANDRA REPORT)

(EVENTBRITE)

B+H ADVANCE STRATEGY

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DIVERSITY TRAVELS US Latinos’ purchasing power will reach $1.7 trillion by 2020.

(SELIG CENTER FOR ECONOMIC GROWTH)

Both real and virtual adventure travel is expected to grow 46% per year through 2020.

(SONAR)

American adults with disabilities or reduced mobility currently spend an average of $17.3 billion U.S. dollars a year on tourism.

(OPEN DOORS ORGANIZATION, 2015)

Adventure guide companies are noticing a strong upward trend in lone women travelers, with more than half of their female guests going solo.

(CONDE NAST)

69% of Chinese travelers are seeking ecotourism and nature.

(BRAND USA) B+H ADVANCE STRATEGY

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PEOPLE SET TRENDS

TRENDS

PREDICT OPPORTUNITY. IT’S AN EVERCHANGING LANDSCAPE. B+H ADVANCE STRATEGY

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I’M A NEW NOMAD. I WORK WHERE I AM. I SPEND MY MONEY ON LIVING NOT HAVING.

The US adventure travel market is growing at 65% a year since 2009.

(ATTA)

“Sand & Sea” is the #1 destination choice with “Mountains & Nature” at #2.

(ADOBE)

[Anglers, hunters, and snowmobilers] are very loyal to their chosen sport, often traveling to multiple locations a year to participate in their chosen activity.

(ATTA)

EXPLORE + EXPERIENCE B+H ADVANCE STRATEGY

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NAMASTE FIT. LIFELONG LEARNER. I’M A LOCAVORE.

Wellness tourists spend 130% more than the average tourist.

(BODY & SOUL)

78% of Millennials want to learn something new while traveling.

(INTERNET MARKETING INC.)

Gastronomy is the #1 motivation for travelers in the American market.

(CONDÉ NAST)

NURTURE + NOURISH B+H ADVANCE STRATEGY

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WE MAKE MEMORIES. AWAY TOGETHER.

THIS IS MY TRIBE.

LAUGH + LOVE 70% of US leisure travelers took a multigenerational, celebration vacation together in 2016. (LEISUREGROUPTRAVEL.COM) Among those who plan to increase their travel budget, 49% said they will do so “because I or my family deserve it.” (TRIP ADVISOR, 2016) Travel has been democratized over the past decades; U.S. families now spend $150 billion yearly on travel. (SKIFT, 2016)

B+H ADVANCE STRATEGY

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I’M A DIGITAL NATIVE. THIS IS MY REALITY. I AM

SOCIAL.

B+H ADVANCE STRATEGY

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97% of Millennials share pictures while travelling.

(FREDERIC GONZALO, ATTA)

69% of Millennials experience FOMO. (EVENTBRITE)

76% of Facebook users and 51% of Instagram users log into each site daily.

(SMART INSIGHTS)

Mobile devices capture the attention of 16-24 year olds 50% of the time.

(GLOBALWEBINDEX)

SHOW UP + SHARE B+H ADVANCE STRATEGY

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DATA IS POWER - IF YOU KNOW HOW TO USE IT.

DATA NOT DIVA. THIS IS WHAT WE DO. The more you understand, the better you can position yourself.

We’re expert navigators. We have the strategic tools to seize the opportunity and create the road map to the new idea, a better guest experience, the perfect site, and your competitive advantage.

87% of investors plan to invest the same or more in 2017, based on the previous year. (CBRE) In 2016 New Orleans had the biggest growth rate for international travelers of any US city. (NOLA VISITORS BUREAU) B+H ADVANCE STRATEGY

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WHAT RESULTS CAN YOU EXPECT? B+H ADVANCE STRATEGY

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ADVANCE STRATEGY CLIENTS HAVE REALIZED...

30 37 40 100 20

million dollars in capital out of surplus property through optimization.

percent space savings with integrated workplace strategies. percent operational savings getting the right bits in the right place.

percent increase in property market value.

percent increase in market share.

JUST ASK US ‘WHO AND HOW’?

B+H ADVANCE STRATEGY

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CREATE THE LODGE AT RUSSIAN RIVER

WINE COUNTRY GEM BORN FROM AN ENTREPRENEURIAL APPROACH TO SOLVING OUR CLIENT’S LONG-TERM BUSINESS GOAL. B+H ADVANCE STRATEGY

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“B+H’s entrepreneurial team located an excellent site, painted a compelling vision of what was possible, and brought us together with the perfect development and finance partners. They helped us realize our dream of a unique resort in Sonoma to add to our growing portfolio in California’s beautiful wine country.”

SEAN MULLEN PRESIDENT OF ACQUISITION, NOBLE HOUSE HOTELS & RESORTS

B+H ADVANCE STRATEGY

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IMAGINE next hotel melbourne

THESE TECH-SAVVY OWNERS KNEW WE WERE THE TEAM TO HELP THEM ENVISION AN ENTIRELY DIFFERENTIATED GUEST EXPERIENCE. B+H ADVANCE STRATEGY

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Coffee Nook Breakfast/restaurant

L3

co-work common

co-work quiet Void Connection Concept bar

BRIDGE

check-in geek-counter

Pop-up

library/waiting

L2

L1

Transit Lounge

Gym

Entrance Foyer

flower market

GF

“You asked all the right questions and we learned more about ourselves and our objectives in conversation with you than we thought possible. Your visioning approach exceeded our expectations.”

SILVERNEEDLE HOTELS B+H ADVANCE STRATEGY

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CONNECT anderson park hotel

WE BROUGHT TOGETHER THE RIGHT PARTNERSHIPS TO DEVELOP A PREMIER, SELECT SERVICE HOTEL AS A CATALYST FOR CITY CENTER REVITILIZATION. B+H ADVANCE STRATEGY

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“I own a luxury hotel and mixed-use development firm. I have come to rely upon this team’s astute eye for real estate and their ability to unlock a site’s potential. B+H’s approach is unique in a crowded field. They have an innovative approach, a bold vision and everything they advocate is tied to a sound business strategy. I have trusted them for 15 years and hope to have an even stronger relationship 15 years from now.”

MARTY COLLINS CEO, GATEHOUSE CAPITAL CORPORATION

B+H ADVANCE STRATEGY

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Photo credit: Cross Laminated Timber Cross Bracing, Marcin Pajura, CGarchitect.com, “Office Building”, Warsaw, Poland

NAVIGATE 9th avenue partners

WE DEVELOPED DUAL TRACK SCENARIOS TO EXPEDITE THE CITY PLANNING PROCESS WHILST PLANNING AND ANALYZING OPPORTUNITIES TO OPTIMIZE ROI ON DEVELOPMENT IN SEATTLE’S HOTTEST REAL ESTATE MARKET. B+H ADVANCE STRATEGY

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“B+H is unique from other architectural practices I have encountered. Their Advance Strategy consulting team actively helps to connect my business portfolio and growth objectives to real opportunities and solutions in targeted locations. They leverage their network on our behalf and because they are also architects and interior designers, they understand our program and technical requirements, vetting potential sites – and significantly speeding up the overall development schedule.”

ALLIE HOPE HEAD OF DEVELOPMENT & ACQUISITIONS, VIRGIN HOTELS

B+H ADVANCE STRATEGY

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THE FUTURE IS NOW. JOIN US.

Doug Demers, Managing Principal doug.demers@bhadvancestrategy.com

Bryan Croeni, Director bryan.croeni@bhadvancestrategy.com