Logbook - September 2024

Give sun safety the same importance as other life-saving safety measures when out on the water.

Overexposure to UV light from the sun causes 95% of melanomas. Prevention is critical.

FOLLOW THE 5 SUN SAFE RULES

From the President

Reflecting on the past 12 months, the Boating Industry Association (BIA) data report card launched at the Sydney International Boat Show revealed a national turnover of $10.12 billion for 2023-24, marking a 5% increase over the previous year. This growth highlights the sector’s resilience amidst economic challenges.

Our industry now directly employs 27,500 people, with an additional 8,250 in contractor roles, supporting over 2,000 businesses across Australia. Notably, 75% of these are small, family-run enterprises that are vital to local communities, particularly in regional areas. These businesses not only provide jobs but also boost local economies through enhanced tourism-related boating activities.

Australia boasts more than 2.5 million licensed powerboat drivers and nearly 1 million registered vessels, alongside countless non-motorised craft. 1 in 10 Australians have a boat licence and there are over 970,000 registered boats. BIA’s purpose and vision for the future are clear: to have a vibrant industry supporting boating as a standout choice in leisure activity for everyone.

We need to increase our workforce by attracting a larger talent pool. BIA’s ongoing activities in the Jobs & Skills space include a busy school visits program, work placement facilitation, apprenticeship recruitment support, and advocacy to State and Federal Governments. All of which are helping to meet the workforce needs of our industry.

In addition, one of the key themes at the Sydney International Boat Show this year was Diversity & Inclusion, underscoring the importance of embracing change in our workforce. We recognise that implementing workplace Diversity & Inclusion initiatives can be complex, but creating real, lasting change is crucial. The BIA is working on future programs that aim to align our industry to create more inclusive and equitable workplaces, attract and retain top talent, boost business performance, and mitigate risks.

We have a massive opportunity to grow the industry and shape a better boating experience for everyone. Together, we are steering the industry towards a prosperous and sustainable future.

See you on the water,

Adam Smith President, Boating Industry Association Ltd

From the CEO

The BIA has worked solidly over the past six months on behalf of members across its key priority areas of Grow Boating, Government Advocacy, Industry Programs and Marine Jobs.

The Sydney International Boat Show has for 55 years provided a mid-winter opportunity to promote boating and for our exhibitors to sell vessels and products, enticing buyers ahead of the boating season. This year the show attracted almost 42,000 people in attendance and our supporting advertising campaign reached more than 11 million people (up 30% from 2023).

The Show also provided a standout opportunity to engage in person with the leadership teams of maritime regulators from across the nation. This Government advocacy work covered a range of issues that included boating fees, end-of-life vessels, decarbonisation, safe work, novel craft, vessel standards, infrastructure and marinas, and marine careers. Right now we are briefing the major parties in Queensland on the importance of the state’s marine industry. Reinforcing the contribution that boating makes to the economy and the positive impact it has on community. We are also working to provide briefings to the Federal Government on safe work, sustainability and marine careers.

When it comes to member services our Customer Relationship Management (CRM) system is vital in our support of members. The BIA’s existing CRM is dated and work is well advanced to deliver a completely new system by November. Enabling the BIA to better service its membership with communications targeted to particular divisions and member interests, streamlined

recording of key issues and engagement of individual members. A much-improved Member Portal will provide members with self-service access to information, member benefits and event registrations. We are also working hard to improve our Marine Card program, rolling out new Workplace Health and Safety programs across our membership and Marine Card holder databases, as well as preparing for the launch of our Brokerage Accreditation program. BIA Marine Brokers Accreditation will start with a self-audit and a detailed application process.

While our fourth priority area is marine careers. BIA is building its commitment in the area of Marine Jobs with successful career events held in Queensland, New South Wales and South Australia with briefings on marine careers to thousands of young people, school advisers, parents and job seekers over the past few months; and promoting Marine Jobs at major career events across our member States that attracted more than 15,000 young people.

The BIA now owns the Marine Jobs brand and looks forward to continued stong collaboration with the Marina Industries Association (MIA) and the Superyacht Australia (SYA) / Australian International Marine Export Groups (AIMEX). We will continue to grow that platform for the benefit of all Associations’ members.

The BIA team is working hard, supporting our members in key priority areas. Driven by a commitment to build thriving marine businesses and a robust and successful Australian marine industry.

Andrew Scott CEO, Boating Industry Association Ltd

ALL ABOARD SYDNEY

BOAT SHARE MODELS RESHAPING THE AUSTRALIAN BOATING INDUSTRY

by Tim Stackpool

It’s no surprise the Australia boating landscape is undergoing a significant transformation. While traditional boat ownership remains a cornerstone of the industry, innovative models such as boat sharing, clubs, memberships and syndication are gaining traction.

These alternatives are not just changing how people access the water, they’re creating new opportunities and challenges for the entire boating sector.

This emerging model affecting all sectors from manufacturers to retailers, is forcing businesses to adapt in order to successfully navigate this wave of change.

Boating has a strong tradition in Australia but real or otherwise perceived barriers such as upfront costs, storage concerns, and maintenance responsibilities give second-thoughts to new enthusiasts. Boat sharing and membership models are one method of dismantling these obstacles, somewhat democratising access to the water.

Urban dwellers, who often lack space for boat storage and time for regular maintenance, can find these models particularly attractive. By offering flexible access to a range of vessels without the burden of ownership, boat clubs and sharing platforms are tapping into a significant market segment.

These models also serve as an entry point for those curious about boating but hesitant to commit to a purchase. They allow individuals to sample various boat types and styles, gaining experience and confidence on the water. This ‘try before you buy’ approach has potential to expand the market for boat sales in the long term, should members choose to move from shared to sole ownership.

Andrew Young from Boating Syndication Australia sees further potential. “I think boat sharing makes it possible for inland buyers to own a boat, or part of a boat as an option. Most inland clients would not own a boat outright as they would never see the value in all the holding costs versus time used,” he says.

Phil Pitt at Pacific Boating feels the same way. “People are used to subscription models now, such as GoGet and Netflix. Our model appeals in a similar way to those who have owned their own boat and no longer have the time, space or inclination to hassle with the ownership issues but still love to enjoy life on the water, along with those who don’t have the disposable income to purchase, or those who may want to try a boating lifestyle before they buy.”

Matthew Lloyd from Book My Boat believes share boating keeps the purchasing of new boats more attractive, saying, “In terms of new boat sales, the Book My Boat business model is having a positive impact on new boat sales. At the time of purchase, and if applicable to the boat, the new boat owner may choose to register their boat commercially through the Non-Survey Scheme which allows them to generate an income using their boat for Hire & Drive operations. Don’t forget there are multiple tax incentives to owning a commercially registered boat including claiming the depreciation using the instant asset

write off and tax-deductible expenses on all costs associated with boating.”

For the industry, this shift presents both opportunities and challenges. Manufacturers and retailers now need to consider how they engage with these new boaters, potentially developing products and services tailored to the sharing economy. Boats designed for frequent, varied use by multiple operators might become an entirely new product category.

A Rising Tide Lifts All Boats

While some may view boat sharing as a threat to traditional sales models, a closer look reveals possible significant benefits for various sectors of the marine industry.

Liam Webb at GoBoat looks to individuals expressing an early interest in boating. “Our product is targeted at first-time or entry level boaters, so if anything, it is more likely to expand the market for boat sales and boat share services.”

“So far almost 500,000 people have come aboard over seven years, so there is clearly demand for this sort of entry point to boating across the country.”

The GoBoat product is unique, offering only electric powered vessels, “Our goal has always been about making Aussie waterways more accessible,“ Liam adds. “So far almost 500,000 people have come aboard over seven years, so there is clearly demand for this sort of entry point to boating across the country.”

Where the market wants such an experience, boat sharing platforms and clubs often require larger fleets of vessels, potentially increasing bulk orders for manufacturers. These fleets also tend to be updated more frequently than privately owned boats, ensuring a steady demand for new models. Dealerships can benefit by partnering with boat clubs or even starting their own sharing programs. This allows showcasing the range to a broader audience, potentially converting club members into future boat owners.

The increased use of shared boats likely requires more frequent maintenance and repair services. Marinas hosting boat clubs may also see higher demand for berths, increased foot traffic, and a boost to services such as fuel sales, chandlery purchases, and food and beverage consumption.

Brett Bolton at Freedom Boat Club sees the share boating business as creating its own economic ecosystem, saying, “Activation of the marina with increased foot traffic, food and beverage, utilisation of marine trades and other services all leverage off boat sharing. Our operation also cycles its boats every two to three years, so boat manufacturers and dealerships benefit from more product being sold and being in front of the eyeballs of the boating marketplace.” This was an obvious strategy for Brunswick who acquired Freedom Boat Club in 2019. Brunswick now sells its boat models, engines, electronics packages and chandlery items to its franchise network, providing an end-to-end vertically integrated sales solution.

Navigating Towards a Greener Future

The boating industry, like many others, is under increasing pressure to address environmental concerns. Shared boating models do offer a unique opportunity to promote sustainability within the sector. By increasing the usage rate of individual boats, sharing models effectively reduces the carbon footprint per person sharing in the boat. Instead of multiple boats sitting idle for extended periods, a single shared vessel serves

numerous people, maximising its use and efficiency. Some existing boat clubs like GoBoat obviously include these messages in their marketing. “Our boats are often the first experience people have with electric boating, which we find can be a great way of opening the conversation about the environmental impacts of traditional boating,” Liam Webb says, “as well as alternatives and efforts to reduce that impact”.

With conventional engines, a good maintenance regime and improved efficiency helps answer the sustainability conversation. “Due to the frequency of servicing and the high level of maintenance that we undertake, the boats run more efficiently thereby consuming less fuel,” indicates Pacific Boating’s Phil Pitt. “In our future I would see us endeavouring to compensate for emissions by supporting projects that reduce carbon dioxide from the atmosphere along with ongoing support for the development and adoption of new and innovative technologies that reduce emissions.”

Negotiating Choppy Waters

While boat sharing models offer numerous benefits, they also present challenges the industry must address to ensure longterm success and integration into the broader marine sector. In terms of logistics, managing a fleet of shared boats requires sophisticated systems for scheduling, maintenance tracking and member communications. Developing or acquiring the necessary technology can be a significant investment for boat clubs and sharing platforms.

Ensuring a positive experience for all members while maintaining the condition of the fleet is obviously crucial. This includes managing expectations, providing adequate training, and handling disputes or damages. The shared nature

of these models raises complex liability issues. Determining responsibility in case of accidents or damages can be challenging, requiring robust insurance policies and clear member agreements.

To address these challenges, the industry needs to look to innovative solutions. Advanced booking and fleet management software is required that optimises vessel utilisation and maintenance schedules. Implementation of IoT (Internet of Things) devices on boats can monitor usage, performance and maintenance needs in real-time.

“Freedom Boat Club has a bespoke online booking portal which simplifies the boat booking process and allows for operational planning and rostering,” said Brett Bolton.

To address some aspects of safety, Freedom Boat Club has also installed ‘Nebo’ boat trackers which provide all of the fleet’s exact location, headings, speed and historic tracks. “This provides enormous safety measures and value add capability for us to provide feedback and information to our members while out on the water,” says Brett Bolton. “It also lets us know if we have time for another coffee before the boats return home from their day out on the water.”

The Course Ahead

The opportunity for increased boat sharing and club models represents a significant opportunity in the Australian boating industry.

Matthew Lloyd from Book My Boat identifies the big challenge. “It has been an extremely tough road to establish a boat hire marketplace. Insurance has been the greatest difficulty as typical insurers don’t currently have a product to support the ‘Hire & Drive’ share economy.” Other challenges include educating the boat owner and dealer networks on the benefit of the share economy.

For manufacturers, share models do provide a chance to showcase products to a broader audience and potentially develop new lines tailored to the sharing economy. Retailers and dealerships can expand their services by partnering with or establishing their own boat clubs. Marinas and service providers stand to benefit from increased boat usage and the associated demand for their services.

These new models align well with growing consumer trends towards sustainability and experience-based consumption. By embracing and adapting to these changes, the Australian marine industry can ensure its continued relevance and growth in the years to come.

“Building our GoBoat business as digital first has been critical, as a relatively low-cost activity we rely on volume during peak periods to remain profitable so need our systems to be as efficient as possible,” says Liam Webb. “This applies in every aspect of our business, from customer bookings and waivers to AMSA compliance and business intelligence.”

For some, it’s been a long haul. “Of course it has been a 20 year learning curve for Pacific Boating,“ says Phil Pitt. “We may be considered a leisure industry but it has taken a lot of blood, sweat and tears to get us to where we are today.”

Collaboration between traditional industry players and innovative boat sharing platforms will be key. Working together, a further accessible, sustainable, and vibrant boating culture can benefit businesses and boating enthusiasts alike.

“Share boat concepts can be the incubator sandpit for innovation as boats get used at a far greater rate and are professionally managed,” says Freedom Boat Club’s Brett Bolton. “The changing over to renewables including hybrid and battery technologies for example will greatly benefit from the testing grounds of the share boat companies.”

Ultimately, the boating industry in Australia is not just about selling boats, it’s about selling the boating lifestyle in all its forms. As an industry, the opportunity is to ride this wave and steer towards a more inclusive and sustainable future for Australian boating.

THE SQUADRON: A MAJOR FORCE IN BOATING PARTICIPATION

The Royal Queensland Yacht Squadron (RQYS) was ‘born’ in 1885 when a group of people interested in water sports formed the Brisbane Sailing Club. By 1894, the restriction of ‘Brisbane’ was adjusted and the club took the title of Queensland Yacht Club.

In 1902 His Majesty, King Edward VII bestowed the title ‘Royal’ on the club and, in 1961, Her Majesty, Queen Elizabeth II approved a change of name to the Royal Queensland Yacht Squadron.

The club occupied various premises in and near the centre of Brisbane prior to moving to Manly for both clubhouse and sporting activities in 1964.

Now sixty years later the Club has developed into an impressive boating precinct in its own right with expansive marina, boatyard, launching facilities, wet and dry storage for boats, rigging areas and lawns, and modern facilities for administration and hospitality.

With the Brisbane 2032 Olympic Games sailing regatta identified to be sailed on the adjacent waters of Moreton Bay, there is sure to be growing interest in boating and sailing out of Manly. For this reason we thought it opportune to ask club CEO Karen Baldwin a few questions.

How many members do you have today and how many people do you think go sailing and boating from the club in total each year?

As at end of August 2024, the Squadron has 3,836 members. Of those, 2892 (75%) are full members, junior members or crew members and are considered to be relatively active in either

boating, sailing or general Squadron events and activities during each year.

Our marina has 597 wet berths and in addition, 200 trailer hardstand bays and a further 180 dinghy racks and hardstand space available.

When it comes to the social benefits, what are some of the facilities and services you provide to members and visiting sailors?

Facilities offered and available to Members of the Squadron are many and include:

• A large and spacious Club House with a very popular waterfront bistro offering casual style dining, a café, bar and four function rooms which can accommodate from 10 to 200 people

• A 90-seat auditorium which is ideal for award nights, event briefings and regular Club presentations

• A 597 berth floating marina catering for vessels from 10 –33.5m mono and multi-hull vessels

• VIP Visitor berthing for up to 6 vessels – available for special events & regatta participants

• 200-bay hardstand storage for boats on trailers

• 15-bay Boatyard for vessel maintenance, and 2 x travel lift operations with capacity up to 30 tonne and 47 tonne respectively

• 24/7 public fuel pontoon with discounts for Squadron members

• Extensive parking facilities for member and visitor vehicles, trailers and vessels

• Manly Marina Cove Motel – 39 rooms with several dedicated for family suites. Guests staying at the motel, are also welcome to enjoy all the Squadron F&B facilities

• a dedicated Marine Sports Amenities building with a gym, showers, toilet & change room facilities also provision for people with disabilities.

• unique space of five large rigging lawns which are critical when hosting state, national and international regattas and championships. One of these rigging lawns is specifically set aside for use by the junior learn to sail participants as it provides a safe and easily accessible area for parents and instructors to maintain close contact and visibility with the youth

• Windsurfing Centre of Excellence - located directly adjacent to the Eastern Beach and supervised by some of our Senior Instructors. Close entry point to Moreton Bay and secure storage for equipment

• Sailing Academy – this building contains a training centre for off-water orientation, inductions and coaching sessions, and also accommodates our Administration officers for the Academy and Head Coach

• BBQ Pavilions – there are three areas located on our site and these are available for members and regatta participants to use during their events and are often the location for post-event presentations

• “The Look-Out” – an elevated grand-stand overlooking Moreton Bay and provides an excellent vantage point for members, spectators and visitors to view the on-water action

• Four launching ramps – two suitable for car trailer launching and two only for dinghy launching ramps

• Camping ground – convenient for anyone attending regattas and looking for tent or caravan space. Can accommodate approx. 10-12 tents or 6 caravans, depending on their size. Laundry, shower and toilet amenities are available in five different locations around the site

• Storage Lockers – a secured locked facility for members wishing to store personal items on site

• Trade Centre – a building dedicated to our member trade operators, providing easy access to a number of boat related trades for members

• Australian Sailing (Qld) Building – easy access for our members wishing to gain information from sailing’s governing authority.

In a typical year, how many regattas do you host and how many people would attend as participants and supporters?

On average, the Squadron would host around at least 12 major Regatta or Championship events each year including State, National and even World Championships. In 2024, the Squadron hosted the OK Dinghy Worlds with over 110 sailors competing, and other events included Laser and Optimist Nationals. In January 2025, we will be hosting three ‘back to back’ regattas with the Laser, Optimists and 18’ classes and in 2026, hosting another World Championship with the Finn Fleet.

What sort of economic benefit for the local and State economy can arise from some of the larger regattas?

Any time an event is hosted at the Squadron, there is always a flow-on benefit to local businesses for accommodation, shopping and restaurants. It is difficult to quantify this into actual dollars, but a good example was the OK Dinghy World event held in February 2024, the sailors were here for almost 2 weeks and as well as spending time here in Manly, they also took the opportunity to travel to other destinations and states.

To run a club of this size, approximately how many people are employed directly and indirectly?

The Squadron currently employs a team of around 30 fulltime, part-time and casual staff for administration, marina operations, sailing operations and activities and general grounds and maintenance. The Hospitality team fluctuates to suit the changing seasons as well as high and low demand periods, and special events and this team can vary between 15-35 staff at any cont p12

time. We also have more than 100 active volunteers registered and trained to assist with race management, facilities and general support.

The club is very much a destination for all forms of boating, what are some of the club’s features that are open to the general boating public?

Visitors are welcome to use all Squadron services provided they follow the normal club sign-in procedure. Casual berthing is available at a fee for non-members and the fee includes security gate pass and access to all the marina facilities. Our friendly marina office team can provide assistance and information to ensure all visitors are made to feel welcome.

With the Brisbane 2032 Olympic Games on the horizon, what opportunities do you see to grow boating and boating participation in the region?

Excitement is already building around the Brisbane 2032 Olympic Games for all sports but our focus is obviously on sailing. Boating in SEQ is already one of the busiest regions for boating in all forms, and capacity at marinas and boat storage facilities are mostly close to 100%. So, to grow boating we need to be looking at locations or facilities which have the potential to expand or develop boat storage to meet the expected

increase in demand. Over the next 8 years, we also expect to see an increase in requests for the hosting of regattas to enable teams from other countries to experience the conditions which Brisbane and particularly, Moreton Bay offers.

The challenge for the Olympics is being able to provide sufficient and adequate space for both the participating fleets, the support vessels, the race management vessels and all the associated equipment. Lots of planning, preparation and understanding what is required will be key to the success of sailing at the Brisbane 2032 Olympic Games.

Learn more about the at Royal Queensland Yacht Squadron via rqys.com.au.

MANUFACTURE, INSTALL, REFIT

Specifically designed marine glass protects vessels that are subject to the harsh conditions of the marine environment. As part of a comprehensive portfolio of glass options, we offer marine certified, internationally accredited products that are backed by the appropriate warranties. Our products include security laminated glass, toughened glass (or tempered glass) and digital ceramic ink decorative solutions, all of which can be customised using glass-bending technology to suit many interior and exterior applications.

SUPERYACHTS

EXTERIOR APPLICATIONS

• Windows

• Windscreens

• Portlights

• Windbreaks

• Balustrades

INTERIOR APPLICATIONS

• Doors

• Balustrading

• Mirrors

• Shower Screens

• Decorative Screens

• Secure/Panic Rooms

Charting a Course for Diversity: The Australian Boating Industry’s Journey Towards Inclusion

by Tim Stackpool

Over recent years, the Boating Industry Association has been addressing the crucial consideration of diversity and inclusion. While traditionally seen as a male-dominated sector, industry leaders are increasingly recognising the importance of fostering a more diverse workforce and customer base. This thinking isn’t just about ticking boxes but is rather about harnessing the power of diverse perspectives to drive innovation, improve customer service and ensure the long-term sustainability of the industry.

The Current Landscape

The Australian boating industry, like many technical and trade-oriented sectors, has historically been predominantly male. From manufacturing and retail to marina management, men have long held the majority of positions, particularly in leadership roles. However, the tide is turning.

Recognising the need to raise awareness in the marine sector, the BIA held the industry’s first diversity and inclusion forrm in August, where Diversity Council Australia CEO Lisa Annese gave a keynote address. While diversity is informed by social and professional identity, inclusion is when a diversity of people feel they are respected, connected, contributing and progressing.

Research shows workers in an inclusive team are almost 10 times more likely to be innovative, almost 9 times more likely to work effectively together and four times more likely to provide excellent customer service than workers in non-inclusive teams.

Lisa Annese said an inclusive organisation is one where the diversity of people feel they are treated fairly, valued and respected, and their leaders show a genuine and visable commitment to diversity and inclusion.

Discussion at the forum then centred on current roles in the sector. While many women are employed in administrative positions, there’s a growing push for broader involvement across all areas of the industry.

The industry is now grappling with how to make such successes more commonplace and how to extend the focus on diversity beyond gender to include people from various backgrounds, genders, abilities and age groups.

Board-Level Commitment

One of the most significant developments in recent times has been the increased emphasis on diversity at the BIA Board level. Our industry leaders are recognising a diverse leadership team

brings a wealth of perspectives, leading to more innovative solutions and better decision-making. This top-down approach is crucial for driving meaningful change throughout the sector.

However, it’s important to note that while there’s a commitment to improvement, specific programs and policies remain on-going and in development. This presents an opportunity for the industry to craft thoughtful, effective strategies that can make a real difference.

Areas of Progress

While there’s still much work to be done, it’s important to recognise areas where progress is being made. One shining example is in the area of organisations focused on making sailing accessible to people living with disability. Initiatives such as Sailability and the Making Waves Foundation not only opens-up the joy of boating to a wider audience but also demonstrates the industry’s capacity for inclusion when concerted efforts are made.

Another interesting trend is emerging in the boat hire sector, where in some surveys, women customers outnumber men. While the margin is small, it’s a positive indicator that women are increasing their level of engagement with boating activities. This trend could provide valuable insights for other areas of the industry looking to increase diversity among both the workforce and customer base.

Challenges and Opportunities

Despite these positive signs, the industry faces several challenges in its quest for greater diversity and inclusion:

Perception: The boating industry is often perceived as a male-dominated, physically demanding field. Changing this perception to attract a more diverse workforce will require determined effort and effective communication.

Education and Training: Ensuring equal access to education and training opportunities is crucial. This includes not only technical skills but also leadership development programs.

Work Culture: Creating an inclusive work environment that values diversity and makes all employees feel welcome and respected is essential.

Customer Engagement: Understanding and catering to the needs of a diverse customer base requires new approaches to product development, marketing and customer service.

Retention: Attracting diverse talent is only the first step. The industry must also focus on retention strategies, such as Parental Leave policies, to ensure long-term success.

Learning from Other Industries

While the boating industry has its unique characteristics, we can learn valuable lessons from other sectors that have made strides in diversity and inclusion.

Tech Industry: Many tech companies have implemented mentorship programs and employee resource groups to support underrepresented groups. For example, Microsoft’s DigiGirlz program aims to inspire high school girls to pursue careers in technology.

Automotive Sector: Some car manufacturers have focused on creating inclusive product designs. For instance, Volvo’s YCC (Your Concept Car) project involved an all-female design team to create a car that appealed to women buyers while also attracting male customers.

Construction Industry: Organisations like the National Association of Women in Construction (NAWIC) provide networking, education and mentorship opportunities. Our industry’s own Women In Boating division works to establish a similar network.

Actionable Strategies for the Boating Industry

Based on similar examples, some strategies worth considering include:

Developing further diversity programs: Establish industrywide mentorship programs that pair experienced professionals with newcomers from diverse backgrounds. This can help provide guidance, support and networking opportunities.

Creating Inclusive Marketing: Ensure that marketing materials and campaigns represent a diverse range of people enjoying boating activities. This can help change perceptions and attract a more diverse customer base.

Establishing stronger partnerships with diversity focussed educational institutions: Work with accessible schools and women-only colleges to introduce boating industry careers to their diverse student population. This could include internship programs, career fairs and guest lectures.

Implement Unconscious Bias Training: Provide training for all employees, especially those involved in hiring and promotion decisions, to help identify and mitigate unconscious biases.

Set Measurable Goals: Establish clear, measurable diversity and inclusion goals at both the company and industry levels. Regularly track and report on progress to ensure accountability.

Foster Inclusive Product Design: Involve diverse teams in the design and development of boats and boating equipment to ensure products meet the needs of a wide range of users.

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Support Work-Life Balance: Implement flexible work policies that can accommodate different life circumstances, making the industry more attractive to a diverse workforce.

Celebrate Diversity: Recognise and celebrate diversity within the industry. This could include awards for inclusive practices or highlighting success stories of individuals from underrepresented groups.

Expand Adaptive Boating Programs: Build on the success of programs like Sailability to make boating more accessible to people with various abilities.

Conduct Regular Diversity Audits: Regularly assess the state of diversity and inclusion within individual companies and the industry as a whole. Use these insights to refine strategies and measure progress.

Making Changes Take Teamwork

The journey towards a more diverse and inclusive boating industry is not one that can be navigated alone. It requires the collective effort of everyone involved in the sector. Different aspects of inclusion and diversity can be considered depending on the industry sector.

For industry leaders, consider committing to diversity at the highest levels of the industry. Allocate resources for diversity and inclusion initiatives, and lead by example in promoting inclusive practices.

HR professionals need to review and revise hiring practices to eliminate bias. Develop targeted recruitment strategies to attract diverse candidates and create retention programs that support career development for all employees.

Marketing teams should ensure marketing materials represent the diversity we aim to reach in the industry. Conducting market research to understand the needs and preferences of diverse customer groups also helps.

Product designers and engineers could involve diverse perspectives in the design process, and consider adaptability and accessibility in product development.

At the shopfront, retailers and customer-facing staff can undergo education in cultural competency training to better serve a diverse customer base, while providing feedback to manufacturers about diverse customer needs and preferences. Finally, for all industry members, challenge your own biases and assumptions. Speak up against discriminatory practices or comments if you encounter them, then mentor and support colleagues from underrepresented groups.

The Way Ahead

The Australian boating industry stands at a point of market progression and opportunity in terms of diversity. The commitment to inclusion at the Board level is promising

but translating this commitment into concrete, wider action is crucial. By learning from other industries, implementing targeted strategies and involving all stakeholders in the process, the sector can chart a course towards a more inclusive future.

This journey towards diversity is not just about fairness and equality, although these are certainly important goals. It’s also about securing the future of the industry. A diverse workforce brings fresh perspectives, drives innovation and helps the industry connect with a broader customer base. It ensures that

A diverse workforce brings fresh perspectives, drives innovation and helps the industry connect with a broader customer base.

STATE OF THE INDUSTRY

South Australia

The last six months have generally been quieter for most of the divisions, especially for our retailers and houseboat hire members.

Everyone is working hard to counteract the current economic conditions which are definitely impacting many, and it’s been good to see some of our members represented at various boat, caravan and camping plus 4WD shows across the country, to promote not only their own business, but the boating lifestyle in general.

We continue to gain more apprentices in Certificate III Marine Craft Construction, with new positions being employed by our boat builders and shipwrights. Our RTO provider, Australian Institute of Engineering (AIE), ran a three-day workshop in May at Dockyard for all the apprentices. The feedback from both apprentices and employers has been extremely positive, with this new delivery model now in its third year.

The BIA was represented at the Adelaide Careers & Employment Expo in Adelaide, with a booth promoting marine careers over the two-day show. Friday was a very good day with Year 10, 11 & 12 students attending from around the State, and Saturday was open to the general public.

The Rotary Youth Sailing Challenge had another successful voyage on the One & All with 24 participants in April. BIA Life Member David Binks OAM chairs this committee and the BIA gave a short presentation, when the vessel returned to dock, on marine career pathways.

There are currently opportunities to apply for a grant that provides funding for energy efficiency projects/improvements for eligible small SA businesses. Please refer to the 4 September

the Australian boating industry remains relevant, competitive and vibrant in an increasingly diverse world.

With determination, collaboration and a clear vision, the Australian boating industry can navigate towards a more diverse, inclusive and prosperous future. This journey promises not just to ensure the resilience of the industry itself but to introduce the joys of boating to more Australians than ever before.

edition of eNews for more information and I encourage everyone to always check out the contents, and see what is of importance to you and your business.

The Houseboat Hirers Division are running a TVC campaign on the 7 Network as we lead into the warmer months and have been fortunate to receive extra coverage thanks to Zest Advertising. With this TV ad we are hopeful there will be renewed interest in all areas of boating as well, with power boats, fishing and paddle experiences also featured. The Murray is back to a lazy flow again but post flood there are some navigational issues, particularly upstream with changed channel conditions which are impacting travel.

Stage 2 of the SA Recreational Boating Strategy has just closed for consultation, and the BIA has attended meetings and made a submission on behalf of members. This is an important process, and we look forward to the next stage as we all work together to come up with solutions and recommendations to make boating more enjoyable and safer for all participants.

As we all enjoy the arrival of spring, let’s get out on the water and have some fun!

Miriam Griffen Chair, South Australia State Council

Pictured: Lisa Annese, CEO Diversity Council Australia

MAKING WAVES FOUNDATION: TRANSFORMING LIVES THROUGH SAILING

For 30 years, the Making Waves Foundation (MWF) has been a beacon of hope for young people with disabilities and those from disadvantaged backgrounds across Melbourne, Geelong, Sydney, Newcastle, and Brisbane.

Over 60,000 youths have experienced life-changing sailing adventures thanks to MWF’s programs, which are run by approximately 300 skilled volunteers. These volunteers come from diverse backgrounds, including sailors, non-sailors, grandparents, youth workers, doctors, teachers, disability workers, mentors and retirees.

MWF’s impact extends to the prestigious Sydney to Hobart Yacht Race, where it has been represented 21 times. In 2023, the Sydney program yacht ‘Kayle’, a custom-built ocean racing yacht, finished 4th in the PHS division of the race. Looking ahead, ‘Kayle’ is set to compete in the 2024 S2H with a crew comprised of at least 50 per cent individuals with disabilities.

The foundation’s mission is to provide inclusive and unique sailing experiences that challenge and support young people with disabilities or those experiencing disadvantage, promoting personal growth and potential. Furthermore, MWF aims to increase community awareness and understanding of people with disabilities and those facing social challenges.

MWF offers five core programs:

Winds of Joy

This program provides a two-hour sailing experience, offered in the mornings and afternoons during school terms.

Winds of Change

This seven-to-eight-week termbased program allows the same students to attend one day per week, using sailing as a tool for personal growth. Students are encouraged to step outside their comfort zones and actively participate in running the boat.

Winds of Care

This two-hour sailing experience, available on weekends, is tailored for carers.

Wright of Passage

A dockside program for young people disengaged from school, offering boat building, repairs and other maritime activities. This program, running for six years in Sydney and launching in Geelong in Term 3, 2024, aims to launch in Newcastle by early 2025.

Twilight Racing

Participants have the opportunity to join local clubs’ Twilight Fleet on an MWF yacht.

MWF’s programs are conducted on large ocean racing yachts, accommodating up to 15 participants and up to four wheelchairs, depending on the yacht and port. These programs integrate various aspects of the school curriculum, including maths through basic navigation and environmental studies, while enhancing communication and community engagement skills through mentorship from volunteer crew members.

The Wright of Passage (WoP) program, which involves participants joining for two days per school week for up to one year, has successfully kept many students in school and facilitated their transition to trades, employment, or further education. The program aims to develop clear pathways to

employment for disadvantaged youth, building their confidence and abilities to enter the workforce. Notable success stories include students Lincoln and James, who have progressed to trades or relevant industries.

The WoP program offers early intervention for at-risk youth, social support and mentoring outside the classroom, effective diversion from the justice system, an alternative to traditional schooling for disengaged students, and strong partnerships with educational organisations. It aims to build confidence and skills that help young people find employment, not just in the maritime industry, by providing work experience on special projects and through early intervention.

MWF’s General Manager, Gareth Hogan, emphasises the foundation’s pride in its impactful programs. Despite being a small organisation, MWF has big ambitions and a heartfelt dedication. Their goal is to expand their reach to 10,000 participants by 2026, requiring more volunteers and donors to join their cause. MWF acknowledges the generosity and support of volunteers and partners, which enable them to extend these programs to children with disabilities and at-risk youth, bringing the joy of sailing to young people who may otherwise never experience boarding a yacht.

MWF continues to seek ongoing maritime partners to help forge career pathways for participants of the Wright of Passage program. For more information, case studies, and their annual report, visit makingwaves.au or call 0421 725 170.

Boating Shines at Paris 2024

Boating achieved outstanding exposure at the Paris Olympics from the Opening ceremony where boats carried the world’s Olympic teams down the Seine, to a number of competitive disciplines involving craft on the water.

At the end of the event, Australia registered its best ever Games to finish fourth nation overall with 53 medals and all the while showcasing boating with excellent and innovative coverage in spectacular venues to a huge global audience.

The BIA embraces all forms of boating spanning paddle, power and sail. So it was great to see Australians take home a total of eight medals across the disciplines of canoeing, kayaking, rowing and sailing.

Sailing

• Matt Wearn - Men’s Dinghy, Sailing, Gold

• Grae Morris - Men’s Windsurfing, Silver

Canoe/ Kayak

• Jessica Fox - Women’s Kayak Single, Canoe Slalom, Gold; and Woman’s Canoe Single, Canoe Slalom, Gold

• Noemie Fox - Woman’s Kayak Cross, Canoe Slalom, Gold

• Team Australia - Men’s Kayak Four 500m, Canoe Sprint, Silver.

• Jean van der Westhuyzen & Tom Green - Men’s Kayak Double 500m, Bronze

Rowing

• Annabelle McIntyre & Jessica Morrison - Women’s Pair, Rowing, Bronze

It was also great to see Matt Wearn making history in becoming the first ever to defend an Olympic gold medal in the Men’s Dinghy event, extending Australia’s dominance in this category to an unprecedented four consecutive Olympic titles. Matt was recognised for his amazing achievement by being named one of the flag bearers for Australia at the closing ceremony on 12 August.

BIA applauds all the athletes!

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‘SEE YOU OUT THERE’ DISCOVER BOATING CAMPAIGN

The BIA’s ‘See You Out There’ advertising campaign, part of the Discover Boating initiative, will once again run throughout the summer months, designed to encourage new enthusiasts and reignite existing.

STATE OF THE INDUSTRY

New South Wales

The boating industry in New South Wales has been experiencing a challenging economic climate. While smaller boat sales have been relatively soft, there have been encouraging reports of healthy sales of larger vessels, creating a two-speed economy within the industry.

This divergence can be attributed to several factors. Firstly, the ongoing economic uncertainty, coupled with interest rates and cost of living pressures, have made it more challenging for everyday households to find the extra funds to spend on leisure activities which includes boating. Secondly, the pandemic-driven surge in boating popularity has begun to subside, leading to a normalisation of demand for boats.

Despite the challenges faced by the small boat sector, there are reasons to be optimistic about the future of the NSW boating industry. The strong performance of the larger vessel market indicates a continued appetite for boating experiences, and the industry is well-positioned to capitalise on emerging trends and opportunities.

Spanning three months, the campaign will feature the diverse range of boating activities accessible across various budget levels. With a focus on promoting the boating lifestyle, the campaign’s creative emphasised adventure and excitement, enticing audiences with the call to action, ‘Adventure Awaits. See You Out There.’

The media strategy is a blend of digital advertising and television spots, amplified through BIA-owned channels across social media and email marketing.

Keep your eyes peeled for the new video hitting your screens soon!

As we navigate this complex economic landscape, it is essential for the boating industry to adapt and innovate. This includes supporting initiatives that encourage participation in boating. By working together, we can ensure that the NSW boating industry remains a vibrant and thriving sector.

Adam Smith Chair, New South Wales State Council

2024 SYDNEY INTERNATIONAL BOAT SHOW DAZZLES DARLING HARBOUR

The 2024 Sydney International Boat Show, held from August 1-4, attracted almost 42,000 attendees and delivered a total economc output of $353M.

Presented by the BIA in partnership with Mulpha Events, this year’s event featured 185 exhibitors and 618 boats, including 194 on the water and 424 in the ICC Halls.

Show goers were treated to a diverse range of boats and marine products, from superyachts and powerboats to personal watercraft and the latest marine technology. The expanded and reconfigured exhibition space at Cockle Bay Marina, along with the Discover Sailing & Paddling Hub and entertainment stage, significantly enhanced the visitor experience.

Renowned personalities were on hand to share their expertise and experiences. Andrew “ET” Ettingshausen, a fishing icon and Show Ambassador, participated in Fishing Masterclasses. Boating and Coastal Weather Expert Paul Burt engaged audiences with his extensive knowledge. Katie Spithill, host of the Discover Sailing & Paddling Hub, shared her sailing expertise, while BIA Sustainability Ambassador Lisa Blair highlighted her environmental initiatives and sailing adventures. Sarah Davis, the first woman to lead a paddling expedition down the Nile, shared her adventurous experiences with the audience.

The Show also featured several standout products. The most expensive boat was the Nomad 101 - M/Y Bluestone, priced at $14.5 million and it was also the largest boat at 101 feet. Sirocco Marine had the most boats on display in the Halls, with more than 32 boats, while Short Marine had 14 boats on the Marina. The Lagoon SEVENTY 8 had the widest beam at 11 meters. Ray White Marine showcased the most expensive collection, with five boats valued at $30 million. Unique vessels included Sipaboards’ electric stand-up paddle boards, Sealegs International’s amphibious boat, and Jetcar Australia’s innovative watercraft.

Exhibitors shared numerous success stories from the event. Jules Legge, managing director of Jules Luxury, announced the finalisation of negotiations for the first HH Catamarans Power Cat, a testament to the show’s impact on sales. Raymarine’s General Manager, Damien Weber, noted the positive reception of their live demonstrations for Raymarine Cyclone radar and FLIR M364C-LR thermal camera. Josie Eastman, General Manager of Edencraft International, emphasised the long-term brand awareness and sales impact of participating in the show.

Jetcar Australia’s founder, Armando Reci, celebrated the sale of three Jetcars and the overwhelming response to their sea trials. Hot Tackle’s owner, Daley Martin, enjoyed engaging with anglers and promoting new fishing products. Roy Newlan, owner of Malibu Sydney, noted the successful debut and high interest in custom TXI 25 boats.

In addition to the exhibits and activities, the show hosted more than 10 industry forums addressing key issues and fostering collaboration among stakeholders.

NSW Transport Minister Jo Haylen announced a $44 million maritime infrastructure program, while Roy Butler MP and another seven government MPs demonstrated strong support for the industry. The Australian Recreational Boating Safety Committee (ARBSC) and the Australia New Zealand Safe Boating Education Group (ANZSBEG) conducted sessions on safety education and vessel standards. The Sustainability Forum, led by Lisa Blair and featuring International Council of Marine Industry Associations CEO Joe Lynch, focused on decarbonisation and end-of-life vessel challenges. The Diversity & Inclusion Forum, featuring keynote speaker Lisa Annese, CEO of Diversity Council Australia, promoted inclusivity in the boating sector.

The Sydney International Boat Show has proven itself to be more than just an exhibition; it is a significant platform for the boating industry, fostering connections, innovation, and growth. The event injects hundreds of millions of dollars into the NSW economy, added more than 900 jobs, and generated significant sales and orders estimated to be worth almost $140M.

The BIA, in partnership with Mulpha Events, looks forward to welcome industry back again in 2025.

AIRBERTH TO BUILD BIGGEST ON WATER DRY STORAGE BOAT LIFT IN AUSTRALIAN HISTORY

Founded by Alex Chan and based in Arundel, Queensland, AirBerth® is a leading provider of innovative boat lifting and storage solutions, with over 29 years of experience serving the marine industry.

Specialising in water-based boat lift systems, AirBerth offers a solution that lifts vessels out of the water, eliminating the need for antifouling, hull paints or hull coatings and reducing maintenance costs. This protection extends to the boat’s engine, keeping it safe from the harsh marine environment whilst being available to use at a moment’s notice, which is particularly crucial for long-term preservation.

Today their product range includes nine different models designed to cater to a wide variety of vessels, from Mono Hulls, Catamarans and their newly unveiled Pontoon Boat Model, with the ability to support boats ranging from 4 to 18 meters in length and weighing up to 15,000kg. AirBerth’s adaptable solutions make it the go-to choice for boat owners seeking reliable and efficient systems for lifting their vessels around the world. The lifts are compatible with a wide range of vessels, making them versatile for private owners, commercial operators, government, defence and tourism.

In September, AirBerth was invited to partner on a large-scale ecotourism project in the Great Barrier Reef, in collaboration with the Queensland Government and Tourism QLD. As part of this initiative, an eco-tourism business in Port Douglas is building a sustainable vessel, to be lifted and housed by an AirBerth Boat Lift system. This will mark a significant achievement as the project will utilise the largest on-water dry storage boat lift in Australia, capable of hoisting a 24-tonne vessel.

The project is due to start in early 2025.

YACHT SALES CO.

FROM LOCAL WATERS TO GLOBAL MARKETS

Since its inception in 2008, Yacht Sales Co has been driven by the vision and expertise of its Chief Executive Officer, Mark Elkington. With a journey beginning in Western Australia’s cray fishing industry, Mark transitioned into the yacht charter sector in Queensland in the late 80’s. In 1994, he co-founded Sunsail Australia and later established European Marine in 1997, marking the introduction of Lagoon and Fountaine Pajot Catamarans into Australian charter fleets.

The transformation into Multihull Solutions in 2008 solidified the company’s dominance in the multihull market, making it the largest multihull sales and service group in the Asia Pacific. This success paved the way for the launch of Yacht Sales Co in the early 2020s, expanding into international monohull brands. Today, the company boasts 15 sales and service offices across nine countries, supported by a dedicated team of more than 50 professionals specialising in various aspects of marine operations.

Key milestones include multiple awards from Fountaine Pajot Catamarans, such as “Worldwide Dealer” and “Best Asia Dealer,” as well as the prestigious “Hall of Fame” and “Gold Award.” The

company has also been recognised for its outstanding after-sales service globally. Expanding its footprint, Yacht Sales Co opened its first Sales and Service Centres in New Zealand, the Pacific, and Southeast Asia, and introduced the innovative “Year-Round - Out of Water Boat Show” at the Boat Works, Queensland.

Yacht Sales Co prides itself on best practices and innovations, including continuous training, recognition of team achievements, and providing global travel opportunities for staff. Their customer-centric approach ensures clients receive the best advice and support, tailored to their specific boating needs. This commitment to excellence extends to their contributions to the boating industry, investing over $2 million annually in marine services, supporting boat shows and marine events, and sponsoring youth sailing and environmental causes.

Looking forward, Yacht Sales Co aims to enhance the boat buying experience through ongoing training and superior aftersales service. Mark Elkington’s vision and leadership continue to drive Yacht Sales Co toward a future of growth and innovation, solidifying its reputation as a leader in the marine industry.

ONBOARD ENGINEERING

EXCELLENCE IN MARINE ENGINEERING

Since its inception in 2008, Onboard Engineering has established itself as a leader in the marine engineering sector, owned and operated by its experienced directors, Andrew Stubbs, Damian Mercieca and Shannan Day. With nearly 90 years of combined experience, spanning across commercial and high performance diesel vessels through to pleasure craft, the directors have steered the company to significant achievements, notably their status as authorised agents for renowned engine brands such as CAT Marine, MAN Marine Engines, Volvo Penta, Yanmar and Mercury/Mercruiser Marine. Their expertise and alliances don’t stop there. They are also distributors for Twin Disc transmissions, Kohler Generators, Seakeeper and Seakeeper Ride stabilisers

The company boasts a highly skilled team of marine technicians, shipwrights, parts interpreters and tradesmen, all trained by top industry manufacturers like the companies above as well as Cummins and MTU. Their extensive experience spans a variety of marine products covering all aspects of marine engineering. Onboard Engineering’s fleet of eight mobile marine service vehicles and workshops located in Taren Point and Burraneer Bay Marina enable them to efficiently serve clients throughout Sydney and beyond, including international locations like the USA, Asia, Europe, and the South Pacific.

A cornerstone of Onboard Engineering’s success is their commitment to training and development. Over the years, they

have seen 11 apprentices complete their trade, with four more currently in training. This dedication to nurturing talent was exemplified with all apprentices becoming finalists and Blake Fraser wining the AIMEX Apprentice of the Year Award in 2022. Long-term staff, including Nick O’Neil, who has been with the company for over 10 years since starting his apprenticeship, exemplify the supportive and growth-oriented work culture at Onboard Engineering.

Onboard Engineering’s facilities at Taren Point are state-of-theart, equipped with essential tools and machinery, ensuring they can handle any marine installation, maintenance or repair task. The company’s environmental commitment is evident in their recycling practices, minimising their environmental footprint through recycling all waste oil and other materials that can be recycled.

Their contributions to the boating industry extend beyond their technical services. Andrew Stubbs previously served as a Director at RMYC Port Hacking for four years, and office staff member Sam Taylor volunteers at Marine Rescue NSW and Port Hacking Game Fishing Club.

Looking ahead, Onboard Engineering plans to expand its services by establishing a Marine Electrical division and offering shipwright services, aiming to become a comprehensive onestop-shop for all boating needs.

BIA: SUPPORTING AUSTRALIAN BOATING SKILLS SINCE THE 1960s

The Boating Industry Association (BIA) has been at the forefront of supporting skills and jobs across Australia’s marine industry since its inception in the 1960s. Through its unwavering commitment to industry support and development, the BIA has played a significant role in ensuring the continued growth and prosperity of the sector.

One of the BIA’s key areas of focus has been the promotion of education and training programs. By working closely with industry partners, educational institutions and government agencies, the BIA has supported development of a pipeline of skilled workers to help meet the evolving needs of the boating industry. This includes supporting initiatives to train boatbuilders, shipwrights and marine mechanics, and other essential skills and trades.

The demand for skilled workers in the boating industry remains as strong as ever. As Australia’s passion for boating continues to grow, there is an ongoing need for qualified individuals to design, build, repair and maintain vessels. The BIA’s efforts to raise awareness of career opportunities and foster a skilled workforce are essential to ensuring the industry’s long-term sustainability. In addition to its focus on education and training, the BIA also advocates for policies that support the growth and development of the marine industry. This includes working with government to address challenges such as access to financing, infrastructure, regulatory compliance and jobs and skills priority lists to

support government funding. By representing the interests of its members, the BIA helps to create a favourable environment for businesses to thrive.

TAFE Queensland add another two Queensland Training Award Trophies to the cabinet

For the fourth year running, TAFE Queensland has been named the Large Training Provider of the Year at the 2024 Queensland Training Awards.

The win is a testament to the organisations commitment to provide students, industries, government and communities with quality training.

This legacy of excellence is reflected in TAFE Queensland’s 89.5 per cent student satisfaction rating and 92.1 per cent employer satisfaction rating.

The recent growth in student enrolments has been massive – TAFE Queensland are now sharing knowledge and building the skills of more than 140,000 students across Queensland and overseas.

In the last year, TAFE Queensland has achieved a number of milestones including developing a range of gas, hydrogen, aquaculture, agriculture, cyber security, smart home technology, electric vehicle, autonomous vehicle, robotics and biotechnology training to support workforce skills advancement.

The 2024 award wins continue our streak of excellence, following TAFE Queensland’s 2023 Australian Training Award for Large Training Provider of the Year.

BIA Apprentice of the Year 2024 Winners

Third-generation boating industry family member Michaela Douglas of Douglas Marine, Pittwater, has won the prestigious BIA Apprentice of the Year 2024 Award. This accolade was presented by BIA President Adam Smith at the Sydney International Boat Show’s official opening.

Michaela, a Marine Mechanical apprentice, who at just 22, has already embarked on her second trade qualification in Automotive Electrical Technologies; a testament to her commitment to be the very best she can, demonstrating her enthusiasm for continual learning and development.

finalists were interviewed by the judging panel, resulting in three state winners and three highly commended nominees.

2024 State winners

NSW Apprentice of the Year: Michaela Douglas, Douglas Marine

Queensland Apprentice of the Year: Simon Magnay, Riviera

Victoria Apprentice of the Year: Dimitri Giannikopoulos, Mercury Marine

Michaela received a trophy, a certificate, and a $1000 Repco voucher for tools. She will also attend the Australian Wooden Boat Festival in Tasmania next February, with flights and accommodation covered by BIA. State winners received a certificate and a $500 Repco voucher.

The judges also recognised three highly commended nominees:

Daniel Rogers, Northern Beaches Marine, NSW

Justin Savy, On Point Shipwright Group, NSW

Manning Elms, Cruise Craft Boats, QLD

Other finalists deserving recognition include:

Zac Mackenzie, Onboard Marine Services, NSW

Max Robinson, R Marine Sydney, NSW

Ethan Hawke, Sydney Watercraft Centre, NSW

The 2024 BIA Apprentice of the Year Awards showcased a strong field of nominees from various member businesses, including boatbuilders, boatyards, marine dealers, and global OEMs. Ten

STATE OF THE INDUSTRY

Queensland

Queensland’s recreational boating industry is experiencing a significant shift at present, characterised by a noticeable divide in market performance. Somewhat expected given the economic climate, an upcoming state election and the decrease in demand following record increases in turnover in recent years.

Many local industry members are observing a “two-speed” business environment: while the market for small vessels is sluggish, larger and more expensive boats are still performing well. This trend is further evidenced by an increasing number of consumers bringing their vessels from interstate to Queensland for maintenance and upgrades.

The Sanctuary Cove International Boat Show and Sydney International Boat Show were once again pivotal events during 2024, showcasing the latest trends and innovations in this great industry. A real highlight in Sydney was the member forums, government agency meetings, and educational sessions that many members found beneficial.

Alex Gardener, Cruise Craft Boats, QLD

Entries for the 2025 Apprentice of the Year Award will open in May.

The Boating Industry Association (BIA) remains highly proactive, focusing on developing future talent and addressing current workforce shortages through targeted recruitment and training initiatives. Our relationship with training providers, educators and industry has never been better and continues to grow and evolve ensuring the future requirements of our industry met.

Nic Kitchen Chair, Queensland State Council

Member Support –Standard Contracts and Insurance

BIA Standard contracts: selecting the correct document

BIA members have access to a portfolio of standard agreements for a range of key business transactions, including; new boat sales, used boat sales, consignment sales, brokerage sales and marina berthing contracts.

These documents have been drafted with input from members in all states, taking account of current industry best practise and extensive legal review to ensure full compliance with current legal requirements associated with good business practise.

BIA seeks to update all standard contracts on a minimum of a five-yearly review cycle, or as required to accommodate legislative changes, and members seeking to make use of such should ensure they have access to the current edition.

In using any of the standard contracts, it is important to also select the most appropriate for the transaction being undertaken, particularly where related to second-hand vessel sales, whether as dealer stock, consignment or brokerage. It is important to note the differences between new/demo/used vessel sales, interests of various parties in way of the factory/ vendor/dealer/broker/purchaser, and the representations a dealer or broker makes as to the provenance, ownership and condition of the vessel or other equipment offered for sale.

The portfolio of documents has been standardised to present a common format and is available for members use as fillable PDF files at the myBIA member portal, members will need to log in with their BIA username and password.

Members requiring further assistance with use of these documents should contact membership@bia.org.au

The Critical Role of Insurance for the Marine Industry.

In the dynamic and sometimes unpredictable Marine Industry, having the right insurance coverage is more than a safety net - it’s a necessity. Marine businesses, whether they are boat dealers, brokers, or service providers, face a unique set of risks that can have significant financial implications. Ensuring that all aspects of marine business activities are adequately insured is paramount to safeguarding against these risks.

One area of particular concern commonly overlooked is Professional Indemnity Cover. This type of insurance is essential for any marine business that provides professional advice or services. Many in the sector, including boat dealers

and brokers, often overlook Professional Indemnity Cover due to its perceived high cost. However, the real expense becomes evident when a claim arises, and your business is unprotected. Consider the scenario of a boat dealer providing professional advice to a client, only to face a costly legal claim when the advice leads to unforeseen issues. Without Professional Indemnity Cover, the financial burden of legal fees and potential settlements can be devastating. This scenario underscores the importance of Professional Indemnity insurance, which covers legal costs and damages arising from claims of professional negligence or errors.

The marine industry is fraught with potential liabilities, from accidents and equipment failures to environmental hazards and customer dissatisfaction. Comprehensive insurance coverage, including Professional Indemnity Cover ensures that your business is protected against these risks, allowing you to operate with the confidence to not distract from your core goals. It also enhances the competencies of your Marine business across the industry.

While the cost of insurance, including Professional Indemnity cover, could appear on face value a negative acquisition, the financial protection it offers far outweighs the exposure. Marine businesses are recognising the critical importance of having suitable insurance coverage for all your activities. By doing so, you not only protect your financial investment but also contribute to the overall safety and integrity of the marine industry.

Take the opportunity to discuss your business risk solutions with the BIA insurance Partner Network Marine Insurance. Whether you’re a brokerage, marine repairer, storage facility or boat manufacturer, if your business is in the marine industry, you need specialist insurance products that respond to your Marine specific risks. When it comes to protecting your business with appropriate insurance, it’s worth being with a marine-specific broker that is onboard with the risks facing your marine business.

Network Marine Insurance is the experienced marine insurance broker and provides tailored risk solutions for your marine business. Contact Peter Bellingham, National Manager

Employment law changes

The Australian Government implemented a raft of new employment law measures in to the Fair Work Act on 26 August 2024 under the Closing Loopholes legislation. The complexity of these new regulations and impact on businesses of all sizes and types cannot be understated and BIA has sought guidance from business support partners to provide assistance to Members in navigating such things as the right to disconnect, and definitions of casual employees, employee-like workers and independent contractors.

The Australian Chamber of Commerce and Industry (ACCI) published a series of guides, co-branded with BIA, to address the key topics of interest, with these guides available to BIA Members via the myBIA Member Portal, or on request to membership@bia.org.au. Guides in the series include:

• Right to Disconnect

• Casual Employment

• Employee-Like Workers

• Independent Contracting

• Regulated Labour Hire

• Workplace Delegates Rights

• Right of Entry

To expand on this, Australian Business Lawyers & Advisors (ABLA), the legal arm of Business NSW, the business chamber for NSW and a constituent member of ACCI, has further commentary and support tools for businesses to assist with managing casual employees, one of the more complex changes and likely to affect many Member businesses.

ABLA authors Tamsin Lawrence, Senior Associate and Peter Petropoulos, Associate explain…

Changes to casual employment

These changes introduce a new definition of casual employment, a revised casual conversion process, and new obligations for employers.

1. New Definition of Casual Employment

Under the new laws, an employee will only be considered casual if:

• There is no firm advance commitment to ongoing work, considering factors like the reality of the work relationship, not just the employment contract.

• They receive a casual loading or a specific casual pay rate. This definition applies to all casual employees hired from 26 August 2024. Existing casuals will stay classified as casual unless they convert to permanent employment.

Key Factors in Defining Casual Employment

Courts will assess the true nature of the employment relationship based on:

• The employer’s ability to offer or withhold work.

• The employee’s right to accept or reject work.

• Whether the employee has a regular work pattern or works as needed.

• Differences between the work of casual and permanent employees.

• The presence or absence of a guarantee of future work.

Penalties for Misclassification

If an employer misclassifies an employee, they may be required to backpay entitlements such as annual leave. Intentional misuse of casual employment, like dismissing an employee to rehire them as casual, can result in penalties up to $93,900 for individuals and $469,500 for companies per offence.

2. Changes to Casual Conversion

The new system, called ‘Employee Choice,’ allows casual employees to request conversion to permanent employment after six months (12 months for small businesses). Employers no longer need to proactively offer this conversion.

Employer Obligations

Employers must respond in writing within 21 days to any conversion request. If the request is denied, the employer must provide specific reasons. Employees can dispute a denial with the Fair Work Commission.

3. Casual Employment Information Statement (CEIS)

The CEIS, which outlines casual employment conditions, must now be provided not only at the start of employment but also at various points during the employment period, depending on the business size. This is to remind casual employees of their rights, including the ability to convert to permanent status.

Next Steps for Employers

Employers should ensure they are using the latest version of the CEIS from the Fair Work Ombudsman’s website and keep records of when and how it is provided.

Further Assistance

The sheer breadth of the industrial relations changes mean that the guides cannot provide guidance for all circumstances. Employers and businesses are strongly encouraged to seek individual advice tailored to their specific needs

For more details on these changes and their impact on your business, BIA Members should contact ABLA’s Workplace Advice Line at 13 29 59, or access the Casual Employment Handbook and view a webcast on these changes via the QR Code.

ENHANCING CONTRACTOR EFFICIENCY AND SAFETY WITH THE MARINE CARD

How has the Marine Card WHS induction program impacted your day-to-day operations?

For contractors in the marine industry, the Marine Card WHS (Work Health and Safety) induction program offers a streamlined approach to ensure compliance and safety across various worksites. The program, recognised by over 300 marine facilities and marinas, provides essential safety induction training that is valid for three years, ensuring contractors meet industry-standard safety requirements.

One of the key benefits of the Marine Card system is its seamless integration with site access controls, allowing contractors to log in and out of worksites efficiently. This not only simplifies the administrative process but also enhances accountability and safety on the job. With the Marine Card, contractors can focus more on their work and less on compliance paperwork, knowing they meet all necessary WHS standards.

Additionally, the system is designed to be convenient, with an easy-to-use online platform that allows contractors to manage their compliance records and access the latest safety information. This ensures that all personnel are up to date with their training and can work safely within regulated environments.

By adopting the Marine Card WHS induction program, contractors gain a competitive edge, demonstrating their commitment to safety and professionalism. This not only enhances their reputation within the industry but also opens up opportunities to work in sophisticated marine work sites that adhere to advanced WHS protocols.

BIA spoke with Aaron O’Donoghue, a Marine Engineer & Surveyor and owner of BoatBuy, about his experience using Marine Card.

The Marine Card induction program has significantly streamlined both my check in process at participating marinas and assisted with general safety inductions. As a Marine Surveyor I often visit a different marina each day, so having a national system where a simple check-in based on our Marine Card number makes the process really easy.

What specific features of the Marine Card system have you found most beneficial when accessing various marine sites?

My personal favourite is the reminders around the insurance policies. When your insurance is going to expire, the Marine Card prompts you 30 days before, which really helps staying organised and being able to reach out to my insurance broker in advance of my policy expiring. I also like how simple and easy the information in the system is to access, which allows me to check if another contractor is insured when I am looking to hire a tradesperson for my own boat too. Necessary documents are all stored in one central location and can be managed prior to visiting a site to speed up entry.

Can you describe a situation where the Marine Card system helped streamline your work process on-site?

Yes, as a contractor visiting multiple sites, we usually have to do an “induction process” at every marina we visit. This was often renewed on an annual basis, and I remember one year a marina

handed me a 20-page booklet to go through. Most of the booklet was irrelevant to what I was doing, as it was very general and tried to cover all risks for the various types of trades. Before the Marine Card system, I would spend significant time sending copies of our insurance, completing inductions and contractor packs at the various marinas. Since the introduction of Marine Card and doing the courses, we can just sign straight into the numerous marinas we’ve been visiting for years and know everything is up-to date, because if it’s not, we get notified!

Would you recommend the Marine Card program to other contractors in the marine industry?

I would highly recommend the system to all contractors. It will streamline the process, provide reminders and assist with training so you and your team are across required safety procedures. I would say it’s a must have ticket for anyone planning to work in the marine industry in Australia.

The Marine Card program is a valuable tool for contractors seeking to operate efficiently and safely within the marine industry, fostering a culture of safety and compliance that benefits everyone involved. For more information visit MarineCard.org.au

Industry Technical Standards

Small Craft Standards

International standards work

BIA represents members and the wider marine industry in a range of standards development work, including as the lead for Australian participation in the International Standards ISO/TC188 Small Craft work program. The annual Small Craft standards week 2024 was held in the UK in early June, with Nik Parker joining the meetings via video conference as Chair of SA Committee CS114 Small Craft, with AMSA’s Senior Marine Surveyor Adam Gohl also joining the late-night technical discussions in support of Australian marine safety agencies.

ISO/TC188 maintains a portfolio of more than 150 small craft standards, covering vessels up to 24m Lh, aimed at boating safety, supporting industry innovation and helping to reduce barriers to international trade, a key driver for Australian interests, particularly boat manufacturers supplying vessels into European, US and other overseas markets.

Work addressed at the 2024 annual meeting covered the ISO 12217 series for stability of vessels up to and over 6 metres, which provides the basis of assessment of suitability of vessels in terms of buoyancy, loading and performance in varying levels of environmental conditions, ie wind speed and wave height. With current work at Standards Australia focused on improving the AS 1799 standard to better define stability assessment and testing requirements for Australianmanufactured vessels over 6 metres, and associated Australian Builders Plate compliance, being part of the global effort to draft new and updated standards is an important outcome of the standards week.

Other standards addressed during the 5 days of meetings included: engine and propulsion systems (electric as well as ICE); fire protection; windows and portlights; and, recognising the global industry body ICOMIA work in the area of decarbonisation, a proposal for a new standard to develop a methodological framework for the assessment of energy consumption of moving small craft.

Standards for Electrical Systems

AS3004 Electrical systems marinas and boats

A complete revision of the AS3004 standards series for electrical systems on marinas and boats is underway at Standards Australia Electrical committee, with BIA represented at the committee and working group meetings by two BIA members and a liaison representative for the Small Craft and Marina committee supported by Nik Parker. The committee has undertaken a comprehensive review of the AS3004 series, updating requirements to accommodate the significant increase in typical vessel size, on-board electrical systems and power demand, and, importantly the emergence of electric vessels.

A draft public comment of both parts of the standard - AS 3004.1 Marinas and AS3004.2 Boats – is now expected in late 2024, following a decision to revisit key sections of part 2, to confirm alignment with other relevant standards and new works at ISO and IEC on electric propulsion standards.

For further information on these standards, please contact membership@bia.org.au

Lithium Battery systems and electric propulsion systems

In addition to local standard AS3004.2 covering the full electrical system for boats, work has also progressed during the year at ISO on new and updated editions of ISO standards addressing lithium battery systems and electric propulsion systems. These two standards, ISO 23265 and ISO 16315 respectively, are being developed to provide a global standard for the safe and efficient design of lithium battery and electric propulsion systems, which are becoming increasingly popular in the marine industry, particularly in new vessel designs that seek to address consumer expectations and demands, as well as industry efforts to address sustainability targets and decarbonisation.

The importance of compliance with these standards, particularly ISO 23625 (and AS3004.2), cannot be understated as these documents are drafted specifically to address risks associated with lithium battery systems in the marine environment, which is quite different to other land-based applications, such as in motor vehicles and golf carts. The term “drop-in” is often associated with replacement of batteries in any installation, however, lithium batteries have different characteristics in terms of power availability to traditional wet or AGM batteries. Lithium battery power does not dwindle down with a noticeable slowing of performance as the battery drains, rather they can go from providing full power to no power very rapidly. The need for the skipper of a vessel to be aware of an impending power-down or other situation where the battery may rapidly disconnect, such as in the event of a charging issue, means that the Battery Management System of individual batteries needs to integrate with control and warning systems readily accessible to the skipper or other users. Drop-in batteries, which are not necessarily designed for integrated systems, or harsh environments, may not have the capability of providing such necessary warnings.

It is also important to understand the difference between marine battery installations, such as for domestic services or propulsion, and batteries installed in portable equipment, such as personal devices, power tools, mobility devices and toys. There has been considerable discussion about fires started by poorly performing lithium batteries, and this is almost invariably with portable equipment being used, charged and/or stored inappropriately. The impact can be devasting, however, a properly designed lithium battery system, compliant with relevant standards and installed by competent persons, is very different and should not be considered in the same way as other devices.

There are many BIA members with experience and competence in designing and installing lithium battery systems and electric propulsion systems and it is strongly recommended to always seek to work with such when considering changes to installed power systems.

Boating safety equipment

BIA holds key roles in the work of two Standards Australia work streams in boating safety equipment. One of those projects is considering an updated standard to recognise Electronic Visual Distress Signals to be available for regulators to refer to. The other project with BIA in the chair role was a review of safety deck harnesses. This project set out to improve the performance of the safety hook used with these harnesses. The impetus for this particular review was the loss of life of a sailor in the 2017 Clipper round the world yacht race when he was washed overboard and his harness clip failed. The work in both projects is progressing with public consultation completed in August.

BIA has helped to develop these draft standards which are intended to improve safety outcomes in boating.

Domestic Commercial Vessel standards

Exemption 48 for houseboat operations

The Australian Maritime Safety Authority has put in place a new exemption to cover houseboat business owners and employees operating houseboats when not on hire.

This follows extensive BIA advocacy to AMSA about the gap in qualifications suitable for such activities (low risk, inland waters, no passengers, vessels 12m-24m) and provides a means for ALL persons working in the houseboat industry to be able to demonstrate compliance with the DCV crewing requirements.

The new Exemption 48 - Marine Safety (Houseboats) Exemption 2024 provides for owners/employees (crew) to undertake

activities, such as moving the vessel for pump-out, refuelling, maintenance, delivery/retrieval (ie when the vessel is not on hire/in the control of the hirer) on commercially registered houseboats up to 24m length.

EX48 is based on the crew being eligble to hold at least a Coxswain Grade 3 certificate of competency and meeting other conditions under the exemption; this means ALL crew must work to obtain a Coxswain 3 ticket, although, as per previous BIA guidance, this does not require an actual application for a “ticket” or formal certificate to be made to AMSA, only that the crew member meets the requirements, including: holding a recreational boat licence, holding an approved firstaid certificate, having undertaken an AMSA medical and an assessment of their competency.

BIA strongly recommends that all commercial houseboat business owners/managers ensure that all crew have met the criteria for Coxswain 3 and that evidence of this is maintained. A failure to achieve this will mean EX48 is not available for use and should any AMSA, or other agency, undertake any form of inspection or investigation, there will be no defence for not having an appropriate qualification. More information on EX48 is available at amsa.gov.au or BIA Members may contact membership@bia.org.au for further advice.

Simplified Safety Management System

AMSA is preparing for publication of a new edition of Marine Order 504 concerning Domestic Commercial Vessel Safety Management Systems, a key requirement of the Certificate of Operation for a business operating DCV. Public consultation concluded mid-2024 and the working group, on which BIA represents industry, has met recently to sign off on all changes. This included confirmation of a new simplified standard for “lower complexity” operations.

The new simplified SMS is targeted at/available only for the following classes (which are relevant to BIA members) of DCV:

1. Class 2 (workboats) carrying no more than 4 passengers

2. Class 4 (hire & drive and similar tourism-related) with no overnight accommodation

In each case the max vessel length is 7.5m and inboard petrol engines are not permitted.

The simplified SMS is a pragmatic approach to safety management for such vessels, removing much of the complexity of DCV operators in preparing an SMS compliant with MO504. BIA has continued to advocate for a wider range of DCV operations, particularly the houseboat industry, to also be able to use the simplified SMS approach, with support gained from other representatives in the working group. It is hoped this will be provided for in 2025 following a first year of feedback on the new standard.

Vessel Standards future development

Australian Builders Plate forum

The Australian Builders Plate standard is the principal regulatory standard for boats in Australia and has been in place since 2006. BIA continues to work with the Australian Recreational Boating Safety Committee to discuss consistent application across all State maritime agencies, and importantly, where there are opportunities to expand and enhance the ABP, particularly in way of vessel parameters assessed and who is empowered to determine compliance with technical requirements.

In support of this, during the Sydney International Boat Show BIA joined the ARBSC and Standards Australia in hosting a forum on the potential development of a new recreational vessel standards program which considered the opportunities to enhance vessel standards, industry education, compliance and enforcement. The forum addressed topics including international regulations and standards, industry and product development, and consumer safety and environmental protection requirements.

BIA highlighted the need for industry consultation in regulatory program design and standards development, acknowledging that industry had discussed the broad topic of standards and compliance before and was supportive of improvements to the current ABP, where delivered in a reasonable timeframe. In response, the ARBSC committed to working together on a new program over the next few years, with a first phase being

a working group to meet in the coming weeks to map out the scope of new regulation and supporting standards.

AS1799 Small Craft technical standard

Before any new regulatory program is introduced, the current ABP standard (Edition 5, 2020) remains in force, referencing ISO, ABYC and Australian standards for options to demonstrate compliance.

Both the ISO and ABYC portfolio of standards are reviewed and updated on a continuous basis, to ensure new industry development is accommodated, most notably in areas including electric propulsion and lithium battery systems. Other key areas, of vessel construction, stability and engine systems, are also currently under review.

The Australian Standard, AS1799, has been under review during the last 12 months with the committee, chaired by BIA, close to publishing for public consultation a new draft standard that addresses issues related to larger vessel stability identified during the Beeby Inquest in last 2023. This new draft is expected to be released in the weeks ahead and BIA will advise interested members as soon as this is available.

BIA members needing advice on use of the ABP, AS1799 or any other related standard may contact membership@bia.org.au for support.

STEBER INTERNATIONAL

WINS BIA SUSTAINABILITY AWARD

Steber International won the Boating Industry Sustainability Award for 2024 at the Official Opening of the 55th Sydney International Boat Show in Darling Harbour.

BIA President Adam Smith said, “It was fantastic to see the number of submissions increase significantly over the past 12 months, it is a testament to the industry’s growing commitment to sustainability.

“The breadth and variety of initiatives, ranging from research and product development to strategic workplace practices that reduce environmental impacts taking place at a domestic and international level was great to see.”

Steber International is a 78 year old Australian owned and operated family business that is highly regarded, with their business spanning recreational, commercial and Defence maritime sectors. Their sustainability efforts date back to 2009 and have accelerated over recent years into a company-wide responsibility and effort.

Steber International’s passion and commitment over time to sustainability and good environmental practice has driven the business to embed a formalised environmental sustainability system, with operational practices and procedures. Initiatives focus on reducing waste and pollution, using sustainable materials, and developing more sustainable propulsion systems. Programs include waste separation, noise reduction, efficient dust extraction and vessel refurbishment.

The development of their 13m Steber electric hybrid boat is a standout project and collaborative effort with Ampcontrol and the University of Newcastle. The 600kW plug-in hybrid power and propulsion system allows the vessel to be efficient, quiet and emission-friendly without compromising on cruising range.

Steber is a partner on the OCIUS project which has seen development of a solar and wind powered autonomous vessel. Their ‘Ocius Bluebottles’ use Rigid Opening Sails (ROS) and Hybrid Marine Power (HMP) technology to achieve low cost, wide area ocean surveillance for Defence and security, oceanographic, hydrographic and oil, and gas applications.

Steber run a ‘Re-Use, Re-New, Re-Fit’ program which is a sustainable approach to vessel refurbishment and repowering, and encourages developments such as electric hybrid power systems. This approach will not only extend the usage and lifespan of vessels, but if converted into electric hybrids, will be more than ready to meet any future government decarbonisation requirements. They also dispose of end-of-life vessels and fibreglass items ranging from unrepairable boats to bushfire damaged farm equipment. This process involves the removal of all recyclable and reusable items to reduce the volume added to landfill.

The implementation of a 4 day 38 hour week has reduced their overall electricity consumption along with the flow-on effect of reducing staff travel by 20 per cent.

“We are proud to be at the forefront of innovation demonstrating how the energy transition can be achieved across all industries through collaboration,” added Alan Steber, General Manager Steber International.

The Sustainability in the Boating Industry Award was introduced in 2023 and aligns with the BIA Strategic Business Plan, aiming to create a vibrant industry that promotes boating as a sustainable leisure activity for all. The award recognises outstanding and sustained efforts by industry to promote sustainability in boating.

For more information about the Sustainability Award and the highly commended nominees, please visit the BIA website.

BIA partners with the Australasian Institute of Marine Surveyors

In April, the BIA partnered with the Australasian Institute of Marine Surveyors (AIMS) to enhance vessel safety awareness among boat owners. AIMS is the largest marine surveyor association in the Southern Hemisphere and plays a key role in ensuring vessels meet safety standards.

For boat buyers, professional marine surveys are an important consideration, particularly when purchasing preowned vessels, in-water boats. Surveys provide a detailed evaluation of a vessel’s condition, identifying any past repairs or potential future issues. The survey process helps buyers make informed decisions, offering peace of mind. In addition to pre-purchase surveys, insurance surveys focus on ensuring vessels are insurable, assessing compliance and risks for insurance companies.

The collaboration with AIMS also supports BIA’s goal of increasing public trust in the boating market, particularly by connecting recreational boaters with qualified marine surveyors. As Eric Perez, CEO of AIMS, noted, the partnership is a win for the safety of recreational vessel owners and the broader boating industry.

Understanding the different types of surveys is crucial for boat owners. AIMS-certified surveyors offer a range of services, from assessing shipping vessels to evaluating recreational and commercial crafts. Their expertise helps buyers ensure the safety and value of their investments. The various categories of surveyors include:

Shipping Surveyors: Inspect and assess cargo loading/ unloading, vessel condition, onboard equipment and potential damage.

Domestic Commercial Vessel Surveyors: Accredited by the Australian Maritime Safety Authority to conduct

statutory surveys on domestic commercial vessels, ensuring compliance with national regulations.

Recreational Vessel Surveyors: Conduct surveys of recreational vessels on behalf of owners, insurers, and potential purchasers, evaluating the vessel’s condition and value.

Grain Accredited Surveyors: Ensure vessel condition meets Department of Agriculture, Fisheries and Forestry phytosanitary certification requirements for export bulk vessel surveys.

BIA’s partnership with AIMS will also help promote marine surveying as a career path, offering resources for those interested in joining the industry. Pathway documents and career information will soon be available on the Marine Jobs platform.

This collaboration forms part of the BIA’s broader strategy to ensure boating remains safe, responsible and enjoyable for all. With a focus on safe vessels, the AIMS partnership promises to bring tangible benefits to both boat buyers and the wider industry.

By working closely with trusted marine surveyors, the BIA continues its mission of building public confidence and promoting the highest safety standards across the boating sector.

A great day on the water, is a safe day.

LISA BLAIR JOINS BIA AS

SUSTAINABILITY AMBASSADOR

Record-breaking Australian sailor Lisa Blair is the BIA Sustainability Ambassador following an announcement on the eve of the Sydney International Boat Show.

BIA CEO Andrew Scott said he was delighted to welcome Lisa on board with BIA for what is a joint effort to raise awareness of the need to care for our environment.

Lisa said, “I am so incredibly proud to be taking on the role as the BIA’s Sustainability Ambassador. It’s important that we all work collaboratively to create a more sustainable future. The BIA are doing amazing work in this space so I’m looking forward to supporting their efforts and working together to create impact.

Lisa started her role with the Show where she had multiple duties from head lining the Sustainability Forum, to presentations on the Discover Sailing & Paddling Hub and of course hosting people aboard here yacht Climate Action Now on the event marina.

Lisa Blair’s approach to supporting and driving up awareness of sustainability is underpinned by seeing on the oceans the real-life impact of pollution and climate change, that has brought home to her the need to action now.

Lisa has used her profile, which includes being the fastest person to sail solo, non-stop and unassisted around Antarctica on her yacht Climate Action Now and holds 8 World Records in sailing, as the foundation for her environmental work.

Lisa says her focus is on actions we can all take towards a solution.

Her yacht Climate Action Now is completely wrapped in a digital vinyl hull wrap showcasing a collage of thousands of different post-it messages which she carries across the oceans in a unique symbolic gesture indicating her strong support towards Climate Action and to inspire others to act.

The feature length documentary ‘Ice Maiden’ was launched in cinemas during August. It tracks the astonishing journey of Lisa Blair and her voyage to be the first woman to sail solo, non-stop, and unassisted around Antarctica.

More information available at lisablairsailstheworld.com

Lisa Blair has wrapped her yacht with thousands of messages of support calling for climate action now.

Revolutionising Climate Risk Insurance: Network Marine partners with Descartes

In an era marked by the increasing frequency and severity of natural catastrophes, traditional insurance models often fall short. Network Marine, understanding the need for bespoke risk solutions, in partnership with Descartes, is proud to introduce a new generation of parametric marine insurance risk solutions designed to provide robust financial protection against these catastrophes, particularly cyclones in northern regions of Australia and flooding catastrophes across Australia.

Bespoke Parametric Risk Solutions

Our parametric insurance products offer a groundbreaking approach to natural catastrophe coverage. By leveraging state-of-the-art risk modelling, real-time monitoring, and advanced predictive technologies, Network Marine can analyse and quantify exposures, significantly minimising the basis risk inherent in traditional insurance.

Comprehensive Coverage Across Sectors

Our parametric insurance risk solutions are designed to cover all natural catastrophic perils, across all trade sectors and geographies. This includes:

• Natural Catastrophes: Cyclone, Earthquake, Flood, Hail, and more.

• Marine Sectors: Dry Stack, Marinas, Manufacturing, and more.

• Energy & Utilities: Wind Yield, Solar Yield, Downtime, Mild Winter, and more.

Key Benefits of Parametric Insurance

1. Financial Certainty & Price Reliability

Network Marine’s parametric insurance offers a pre-agreed payout structure based on specific parameters such as wind speed and cyclone path. This ensures financial certainty and helps you plan for your business’s ongoing success.

2. Transparency Coverage is based on clearly defined parameters and pre-agreed indemnity, providing added transparency and peace of mind.

3. Swift Payouts

In the event of a cyclone, you receive swift compensation without the need for on-site claim assessments, ensuring quick financial recovery and resilience.

4. Tailored Coverage

Our solutions are bespoke, designed to meet the unique needs of various industry sectors including property, hospitality, construction, and renewables.

How Network Marine Parametrics Work

1. Pre-defined Parameters: Coverage is based on parameters such as the distance to a cyclone track and sustained wind speed.

2. Trigger Event: When a cyclone occurs, notify us of your loss.

3. Swift Compensation: Receive compensation based on the pre-agreed payout structure, ensuring quick financial recovery.

1

2

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Cover is based on predefined parameters (e.g. minimum temperature recorded) & pre-agreed indemnity (expected financial loss)

We monitor the evolution of these parameters and whether a threshold is triggered using verified third party data from reputable providers (BOM, JTWC, etc.)

Explore the Future of Insurance for Your Marine Business

When a triggering event occurs, the client notifies the insurer of their loss & swiftly receives compensation based on pre-agreed payout structure.

Network Marine, in association with Descartes, is committed to providing you with the most advanced and reliable risk solutions. Protect your assets and ensure peace of mind with our specialist parametric insurance product.

For more information, contact Peter Bellingham, National Manager, to discuss how Network Marine can work with you to provide peace of mind with parametric insurance cover.

Email: Marine@networkmarine.com.au

Phone: 1300 856 657

Insurer acceptance criteria, terms, conditions, limits, and exclusions apply to the products referred to above. Consider the relevant Product Disclosure Statements and/or policy wordings available by calling before deciding to acquire, or to continue to hold any of these policies.

Network Marine is part of Network Insurance Group | ABN 95 159 898 398 | AFS Licence No. 435538 | marine@networkmarine.com.au |

Network Marine Capabilities

Network Marine Capabilities

Whether you’re running a Marina, Yacht Club, Ship Repairer, or you’re a Marine Dealer or Importer or just enjoy boating, Network Marine can tailor your insurance needs. We are specialists in Marine Insurance solutions, with more than 30 years marine industry experience.

Whether you’re running a Marina, Yacht Club, Ship Repairer, or you’re a Marine Dealer or Importer or just enjoy boating, Network Marine can tailor your insurance needs. We are specialists in Marine Insurance solutions, with more than 30 years marine industry experience.

Ship Repairers Liability

Marine Cargo Insurance

Ship Repairers Liability

Property and Liability

Marine Cargo Insurance

Professional Indemnity

Property and Liability

Marine Dealerships

Professional Indemnity

Marine Dealerships

Contact Network Marine to discuss your Insurance needs

1300 856 657

Contact Network Marine to discuss your Insurance needs

Peter Bellingham - National Manager – Marine marine@networkmarine.com.au

Marinas

Yacht clubs

Marinas

Boat Storage

Yacht clubs

Boat Manufacturers

Boat Storage

Boat Manufacturers

Peter Bellingham - National Manager – Marine marine@networkmarine.com.au | networkmarine.com.au 1300 856 657

MEMBERSHIP AND GOVERNANCE

Membership profile September 2024

Membership numbers at mid-September 2024 were 671 consisting of 597 full financial members, 21 group memberships, 20 industry supporters, 11 trade members and 22 Life Members.

During the year, the BIA membership program (for new members from 1 July 2024) moved to be an anniversarybased renewal, which will see memberships renewed throughout the year based on date of joining. For the majority of existing members, this will mean a 1 January renewal date, and the principal annual renewal for these members will be conducted in mid-November this year. Members should look out for more information on the 2025 membership program in the coming weeks, or contact membership@bia.org.au to discuss renewal.

The 2024 membership renewal saw 611 members invited to renew, with 548 confirming their ongoing membership and support for their industry association. With a number of businesses closing, various retirements, mergers and similar, 63 did not renew this year, following typical trends of recent years and as experienced in most other industry sectors. However, there continues to be a very encouraging pick-up in new members, with 57 joining since late January and a number of applications currently being progressed.

Membership by state

The state-by-state profile of financial members shows 317 located in NSW, 209 in Queensland, 76 in SA and 31 reporting a head office based in another state.

Membership by Tier

The profile of members by Tier (based on number of engaged employees and contractors) shows 355, or around 55%, in Tier 1, 171 in Tier 2, 70 in Tier 3, 26 in Tier 4 and 11 members with a large workforce listed as Tier 5.

Welcome new members

During the last six months, BIA welcomed 38 new members from across Australia. These new members demonstrate the continuing growth and success of the boating industry in Australia and the appreciation of the importance of being a member of the national industry association.

New Members welcomed March 2024 to September 2024

Crusher Boats

Barji Marine

Belfort & Brown Yachting

Croftech Marine and Motor

DCH Marine

Destiny Marine

EZ Boating

Fab Dock

GFAB Trailers

Grand Boats Australia

Highfield Boats Australia

MacKenzie Marine

Making Waves Foundation

Markwell Marine & Communications

COMPANY

Mast

Mastercraft

Navalt Boats

NRL School to Work

On Point Shipwright Group

Pinnacle Lifestyle Marine

Queensland Cruising Yacht

Rafnar Australia

Red

Risk Facilitator

Riverfun Houseboats

Soda

Sussex

Sydney Maritime Institute

Transponder

Ultimate Docking Systems

White Knight Marine Services

Zeal Marinas

New Members Profiled

Bar Crusher - High-Performance Aluminium Fishing Boats

Launched back in 2000, Bar Crusher is a premium Australian boat builder delivering high-performance plate aluminium fishing boats for hardcore Australian anglers.

Incorporating exclusive innovations such as the Waveslicer smooth-riding deep-V hull; Rigideck engineered sub-floor system; Quickflow water ballast technology; and SafeTank advanced fuel system, Bar Crusher boats are renowned for their superior construction and performance.

Professionally engineered and built from the highest-quality materials – in a state-of-the-art manufacturing facility in Melbourne, the experienced team’s attention to detail is evident in every Bar Crusher boat.

CROFTECH Marine Services

With a steadfast commitment to quality and innovation, CROFTECH Marine and Motor provides a comprehensive range of solutions tailored to the diverse needs of boat owners and enthusiasts. Their services include boat sales, servicing, custom modifications, performance enhancements, and professional tuition on boat usage and maintenance.

CROFTECH is led by Managing Director Ben Croft, who brings over 20 years of experience in the marine industry. As a qualified boat builder, marine engine installer, marine mechanic, and auto electrician, Ben’s extensive expertise ensures that CROFTECH consistently delivers exceptional service and results.

Grand Inflatable Boats - Luxury RIB Manufacturer

Grand Inflatable Boats, a luxury rigid inflatable boat manufacturer of more than 20 years specialises in custom yacht tenders and high-end leisure RIBs.

Handcrafted in Europe using world-class materials and designed with practicality in mind, these boats feature sleek exterior styling and spacious deck space across their range of fibreglass RIBs.

Island Cruising & Down Under Rally

Island Cruising & Down Under Rally runs sustainable yacht rallies and events around the South Pacific and Australia and

helps owners of cruising yachts and power boats to prepare their crew, their vessels and themselves to head offshore.

Membership includes access to detailed online training resources and discounts from partner businesses.

Members can join one of the various rallies and enjoy the social kinship that unites yachties all heading in the same direction, safe in the knowledge that they’ll have backup support and information from the rally team every step of the way. The rallies are flexible, so people can sail to their own schedule or team up with the rest of the group when they wish for some social events and activities.

MAST Marketing - Solve Your Marketing Challenges

MAST Marketing helps marine companies solve their marketing and business growth challenges.

They are an out-sourced, on-call, marketing team, that provide short-term marketing managers and business support on a project-by-project basis or as a short-term contract, to meet your business needs.

MAST marketing becomes an integral part of your team, to deliver specific KPIs via actionable and accountable marketing driving results for your business.

Matilda Riverboats on the Murray

Matilda Riverboats emerged from Nicolla and Darren Gregory’s profound love for the Murray River and their unwavering dedication to reviving old wooden boats to their former glory. Their journey began in 2022 with the acquisition of their first riverboat, quickly expanding their fleet to include several vessels in need of restoration. Despite the slow process of upgrades, the satisfaction of witnessing the transformation was immeasurable.

Riskfacilitator - Experts in Risk and Safety Management

Riskfacilitator, led by Founding Director Paul Chivers, brings over three decades of expertise in risk and safety management across diverse industries. His services include Independent Risk & Safety Advisory, Risk Management, Risk Assessment, Audits & Inspections, Risk Management Training, Workplace Health & Safety Training, Accident Investigation, amongst others.

Paul’s philosophy emphasises the importance of risk-taking for growth and learning. He advocates for a people-centric approach to risk management, focusing on engagement, questioning, and continuous learning.

Riskfacilitator’s mission is to help clients worldwide foster creative environments with proportional due diligence, balancing real versus perceived risks.

Seal Marine - Marine solutions for all of your needs

Today, their focus has shifted to their latest addition, the houseboat ‘Willie Wagtail’ (formerly Jubilee 2). With a vision of expanding its houseboat hire fleet, Matilda Riverboats has evolved into a unique river escape experience. Nicolla and Darren are excited to share their passion with guests, offering them the opportunity to immerse themselves in the breathtaking beauty of the Murray.

Seal Marine specialises in comprehensive marine solutions, providing boat surveys, thermal imaging, consultancy and project management.

With over 20 years of experience, the team offer pre-purchase surveys, insurance surveys and safety inspections using advanced non-destructive technologies such as FLIR thermal imaging cameras, and Cygnus ultrasonic thickness measuring equipment. Their consultancy service assists clients globally in boat selection, repairs, voyage planning, and on-water support, facilitated by qualified marine surveyors and captains. Thermal imaging is integral to their surveys, enabling thorough assessment of hull, structure, and machinery.

They manage projects from maintenance to major shipyard endeavours, ensuring high standards and cost efficiency. Located on the Gold Coast, they collaborate with top industry professionals to deliver exceptional results for vessels of all types.

Family-owned and operated business Ultimate Docking Systems, are one of Australia’s premier providers of Floating Modular Docks, a great solution for PWCs and boats.

They offer a comprehensive range of boating accessories from manual winch systems right through to a series of solar powered remote controlled electric winch systems which allow users to launch and retrieve vessels whilst aboard with the press of a button. They also provide custom made canopy covers, handrails, fenders and more.

Zeal Marinas - Professional Services

Zeal Marinas offers marina and boatyard management services that increases yield, builds Gold Anchor standards and develops signature customer experiences that meets the market.

With extensive hands-on experience in managing award-winning marinas and boatyards in Australia, Zeal Marinas understands the pain points of balancing everyday marina operations whilst trying to grow the business.

Zeal Marinas offers a business health review to identify opportunities to boost revenue, build the customer experience, develop benchmark standards and raise the profile of the business in the market.

Marine Industry Business Broker

BIA Governance

BIA Ltd, Member Networking and divisional meetings

The governance structure of the BIA consists of a Board of Directors elected by their peers in each of the states declared under the BIA Ltd Constitution. The current Board of 10 consists of three representatives from each of NSW, QLD and SA, with an additional director appointed by the Board to provide specialist input to deliberations. The Board meets regularly throughout the year, usually with three in-person meetings and a further three online meetings, to review delivery against the BIA Business Plan.

The Chairman of the Board of Directors, Adam Smith of ABC Sydney, was elected following the BIA Ltd AGM in May, and stands also as President of the BIA; this role is reappointed annually for a maximum of three consecutive years. Supporting Adam as Vice President is Nic Kitchen of Seatech Marine in Coomera, Treasurer Richard Hopkins of EJ Milde in Adelaide, and directors Karen Baldwin (Qld), Miriam Griffen (SA), Andrew Hayes (SA), Jon Hunt (NSW), Tracy Souris (NSW), Steve Williams (Qld) and Darren Vaux (board-appointed). Karen, Steve and Tracy joined the Board at the AGM following vacancies created by retirement of Nathan Nichols (Qld), and earlier resignations of Michael Jarvin (NSW) and Andrew Fielding (Qld).

Supporting and reporting to the Board are three state councils, which consist of 11 councillors elected by their peers in the local state membership, each serving a three- year position representing members’ interests on state related matters. State councils meet in the fortnight ahead of a formal BIA Board meeting, or as required, depending on local issues being considered. The role of a state council is to provide guidance to the Board and be a source of directors for the Board.

Each State Council holds an AGM, usually in late March/early April, providing an opportunity for members to meet with their peers, the local state councillors and the BIA executive to review and discuss by activities of the past year and to look to plans for the year ahead. The 2024 state AGM programme ran successfully in early April, with members gathering in Sydney, Adelaide and Gold Coast.

A number of new State Councillors were elected at the state AGMs, with a good mix of members on each Council providing a balance across all segments of the industry. A full list of State Councillors is available on the BIA website.

Member networking

The 2024 end of year member forums in NSW, Queensland and SA will be held in late October to early November. Members will be invited to join the BIA management team and local State Councillors for an evening discussing the delivery of the BIA work program over 2024, and looking ahead to 2025 and beyond, with the presented the 2024 Report Card. This is a great opportunity to members to learn more about and ask questions on the wide range of key topics being regulatory addressed by the BIA team, including skills and training, boating promotion, technical standards, decarbonisation and responsible boat ownership in relation to end of life boats.

BIA Sponsor Partners Repco Commercial, Century Yuasa Batteries, Network Marine Insurance and Quality Marine Clothing will also be on and to provide an overview of additional BIA member-only products and services designed to support their businesses.

Please block out your calendar as soon as you receive the invitation to a local event.

Vision for Boat Harbours in Queensland

The Boating Industry Association (BIA) has worked closely with the Queensland Department of Transport and Main Roads (TMR) on the latest draft Master Plan for the Scarborough Boat Harbour.

BIA has advocated for the following key objectives:

• Supporting the maritime industry: Promoting growth and development within the marine sector.

• Stimulating marine/ boating tourism and recreation: Attracting visitors and enhancing recreational opportunities.

• Stimulate investment: Encourage public investment, publicprivate partnerships, and private investment in public infrastructure to ensure the Boat Harbour delivers a balanced

approach to the triple bottom line of Social, Environmental and Economic benefits.

BIA has also emphasized the importance of the boat harbor as a destination for recreational boating with the following features:

• Mixed-use development: Incorporating a variety of amenities, including cafes, restaurants, retail, boardwalks, and public spaces, to create a vibrant and attractive destination.

• Visitor-friendly facilities: Providing pontoons, courtesy moorings, and berths for visiting vessels.

• Comprehensive vessel services: Offering fuel, water, waste disposal, and maintenance facilities to cater to both local and visiting boat owners.

• Sustainable infrastructure: Supporting the transition to a decarbonized marine sector through initiatives such as sustainable fuels, solar energy, and electrification.

• Enhancing the marine experience: Organising marine/ boating tourism, hospitality, training, events, and community festivals to enrich the boating lifestyle.

Scarborough Boat Harbour can become a world-class destination for recreational boating, attracting visitors from across Queensland and beyond.

In addition to liaising directly with TMR on this matter, BIA has engaged directly with the Minister responsible and also the State MP. BIA is pressing for similar outcomes in the Master Plan for Manly and other similar plans in the Sunshine State.

BIA to launch new Customer Relationship Management (CRM) System and Portal for Members

BIA has an active membership of over 650 members, with close to 2000 contacts across these member businesses, and interacts with 500+ further key stakeholders; ensuring current and accurate information on each of these – whether basic contacts, special interests, membership milestone, participation in BIA activities – is vitally important to the efficient management and engagement of all.

For the last seven years, BIA has used a CRM member management platform called Associations Online and this has provided for recording of member engagement only, and then, only to manage members status, history and basic contacts. The ability to communicate with members via broadcast messages has been available, but has not enabled BIA to readily communicate with specific groups and/or on specific topics. And it has not maintained a register of the multitude of stakeholders BIA works with, or the detail of the issues covered with such.

Over the next few weeks, BIA will be moving to a new CRM system, iMIS, which is a modern member engagement platform used by over 5000 associations around the world.

The new CRM will allow the BIA team to segment members based on location, business type/size, areas of interest, thereby supporting the program of member divisions that covers the wide variety of sectors in which the industry operates.

The new CRM will enable members to access member-only content via a redesigned Member Portal, providing access to standard documentation, travel insurance program, industry data, advocacy submissions, issues knowledge base, and member support collateral. The portal will also provide for members to register for BIA events, webinars and briefings, as well as readily maintain their membership record and key areas of interest for their particular business.

The project to develop a new CRM will also see an update to the BIA public website and a more efficient member directory search, to help promote members’ businesses to the boating community when searching for particular products or services.

A series of announcements will herald the launch of the new CRM, including the recent request of members to check and update their membership record ahead of data migration to the new CRM. When launched, all member businesses and their registered contacts will receive an invitation to login and join the new Member Portal. A new login username will be issued at the launch and it is important that members look out for this and respond to ensure their access is maintained.

The marine industry in Australia by the numbers 2024

Industry data

Turnover in 2023–24

27,500

People employed directly by the industry + more than 8250 contractors engaged.

Industry profile by sector Industry

The marine industry covers a broad range of sectors, with yard services, new boat sales, storage and charter operators leading the way.

Operating in the recreational and leisure marine sectors in Australia. $10.12bn

There are significant larger companies in the boatbuilding and professional sectors.

Companies in the marine industry are predominantly smaller businesses, typically employing less than 10 people.

BIA Boating Data

BIA

per Trip (hrs)

ADVOCACY

Advocating for Boating: A Vital Role for Industry Associations

The boating industry plays a significant role in Australia’s economy, providing jobs, recreational opportunities and coastal tourism. To ensure its continued growth and success, it is essential for industry associations such as the BIA to advocate for policies that support the boating industry and boating participation across the nation.

By engaging with government representatives at all levels, the BIA can highlight the economic and social benefits of boating and the importance of maintaining and improving boating access and infrastructure. This advocacy can lead to an appropriate balance of regulation and education, and increased investment in facilities, making boating more accessible to Australians.

Additionally, industry associations can advocate for policies that promote boating safety and environmental protection. This includes supporting initiatives such as education programs, search and rescue services, and measures to reduce marine pollution. By working with government agencies, industry associations can help to create a safer and more sustainable boating environment.

Furthermore, advocacy can help to address challenges facing the boating industry, such as government attention, demand for skills and trades, the need for boating access and infrastructure, and the impact of climate change. By working together with government and other stakeholders, BIA can help find solutions to these challenges and ensure the long-term viability of the boating sector.

These are some of the reasons why BIA is on almost 50 international, national or state-based committees and makes dozens of Submissions each year to governments at all levels on behalf of the boating industry.

Decarbonising the Recreational Boating Sector: A guide for Australia

The boating environment – our waterways and marine ecosystems – are on centre stage when it comes to environmental threats and risks arising from fundamental changes to our weather systems. These environmental risks have significant implications for the global ocean which covers 71 per cent of the Earth’s surface.

Much has been achieved by industry to support sustainable environmental practices over recent decades influenced by market forces, regulation and a willingness by industry to reduce impacts on the environment. There is however a need to build upon those efforts to increase resilience and capabilities to adapt to and support counter measures to the rising challenge of Climate Change.

As the world grapples with the urgent need to reduce greenhouse gas emissions, there is increasing pressure to adopt more sustainable practices. The International Council of Marine Industry Associations (ICOMIA) has released a comprehensive research paper, “Propelling Our Future,” which provides valuable insights into the challenges and opportunities for decarbonisation in the sector.

Decarbonisation is defined as the process of gradual reduction and/or neutralisation of the footprint from fossil fuel carbon. Recreational boats account for less than 0.1% of global greenhouse gas (GHG) emissions, specifically 0.7% of transportation carbon dioxide (CO2) emissions in the United States and 0.4% of transportation CO2 emissions in Europe. For context, 46% of emissions are generated by powering homes and industry, and 14% of emissions are generated by global transportation. In the last two decades, the U.S. recreational marine industry alone has decreased marine engine emissions by more than 90% and increased fuel efficiency by more than 40%—and it isn’t slowing down.

ICOMIA, of which BIA is a member and holds the Vice Chair of the Sustainability Committee, has united the global recreational marine industry around the most comprehensive, peer reviewed research to explore opportunities that could reduce recreational boats’ carbon emissions, giving the industry the data needed to begin educating policy makers, our stakeholder community, and boaters on the varied decarbonisation solutions unique to our industry.

The propulsion technologies investigated included:

• Battery electric (electric-powered boats and watercraft)

• Hybrid electric (internal combustion engines using liquid fuel and electric)

• Hydrogen (internal combustion engines or fuel cell)

• Internal combustion engines with sustainable marine fuels (sustainably produced liquid substitute for conventional fossil fuel)

• Internal combustion engines with gasoline or diesel.

The findings revealed ‘no one size fits all’ solution for the boating sector with options including sustainable drop in fuels, electric propulsion and hydrogen.

To accelerate the transition to a decarbonised recreational boating sector, a multi-faceted approach is required. This includes investing in research and development of sustainable fuels and propulsion technologies, providing incentives for the adoption of clean technologies, providing appropriate supply chains and infrastructure, and promoting responsible boating practices. By working together, governments, industry associations, boat manufacturers, and boaters can create a more sustainable future for the marine industry.

For more information on Propelling Our Future go to propellingourfuture.com

The NSW Government introduced on 1 July this year a new schedule of boating fees which include the highest in the nation.

The NSW Government announced the intended increases by media release late on Friday 17 May 2024. There was no prior consultation with any groups representing boating organisations.

BIA says the massive disparity in boating licence fees in NSW compared to the neighbouring States of Queensland and Victoria is alarming.

For example, a 10-year licence fee for a personal watercraft in NSW already eclipsed $1000 and the new fee schedule increases that to almost $2000. This compares to $124 for a lifetime licence for a personal watercraft in Queensland, and $45 for an annual licence in Victoria.

In addition, Queensland and Victoria have chosen to hold fees as they are and to not apply CPI partly due to cost of living pressures.

Meanwhile a licence in Queensland is $124 for either a boat or a PWC, and that is a one-off fee for life. In NSW, a licence will range from $77 to $245 a year.

BIA was joined by many other stakeholders who, in total, made multiple representations but to no avail as the NSW Government was immovable on its plan to increase fees. A BIA petition to object to the fee increases attracted more than 4790 signatures.

Dipping your toes into the world of AI powered marketing

by Nona Pedersen, Joint CEO & Director of Marketing at Yessss

In a rapidly evolving digital landscape, harnessing the power of Artificial Intelligence (AI) has become crucial for small business owners looking to enhance their marketing activities without major cost investment.

Since the rise of ChatGPT, it seems that AI has taken over and for many business owners, it can be a challenge trying to understand how it works and what will work best for their business. Researching and trialling AI powered tools can be very time consuming and confusing. To make it easier, we are sharing some of our favourite AI tools, and how to use them to get the best results.

A word of warning when using AI – be careful what information you put into AI. It is best not to share confidential or sensitive information with any of the platforms.

AI-Powered Content Ideation & Creation

While we are yet to find a ‘silver-bullet’ AI marketing tool, there are a few options out there that can make content ideation and creation more efficient. You can use AI tools to do tasks such as:

• Writing captions for social media posts

• Creating a content schedule for your marketing channels

• Brainstorming content ideas and creating a content strategy

• Turning one marketing material into multiple forms of content

• Creating targeted messaging for your audience

Pro-tip: Ensure you are using the correct prompts when briefing an AI tool. Do not assume that it knows your business or your target audience. Provide as much detail as possible when entering a prompt and ask the AI if there is any other information you can provide to ensure the best response.

It is always best to review the output before using in your marketing content. Sometimes AI can go rogue and make things up. Fact check and adjust as required.

Free Options: ChatGPT by OpenAI or Gemini by Google are also great options to get you started.

Freemium Options: Tools like Canva and Grammarly offer a free option with basic features for generating visually appealing content and enhancing your writing. Upgrading the paid versions open a world of new options that make content creation easy and more accessible for those who are not comfortable using classic graphic design software.

Paid Subscription Options: Platforms such as Wordsmith by Automated Insights provide more advanced capabilities for creating personalised content at a reasonable cost.

AI-Driven Customer Insights

It is easy to capture customer insights and data through digital channels, but none of that data matters if you aren’t reviewing and understanding what it means for your business.

There are some great AI tools that can translate this data and provide you with valuable feedback such as:

• Where customers go to get information to make a purchase decision

• Mapping the customer journey and how they interact with your brand

• Which marketing channels add the most value to your business

• Understanding potential information gaps and areas where a customer is ‘lost’

• Seasonality trends and purchasing behaviour throughout the year

Free Option: Google Analytics enables you to gather valuable data on customer behaviour and preferences to optimise your marketing strategies.

Freemium Option: Customer Relationship Management (CRM) tools like HubSpot or Zoho CRM are great options that offer AI-driven insights on customer interactions, helping you tailor your marketing campaigns.

Premium Paid Option: Leveraging AI analytics platforms like Adobe Analytics or Salesforce Einstein provides in-depth customer segmentation and predictive analytics for targeted marketing efforts.

AI-Powered Social Media Management

Social media is a great tool for small businesses to get their brand out and raise awareness with minimal costs required. However, for it to add value to your business it requires a lot of time resource.

There is so much more to it than just putting up a post here and there. Content needs to be targeted to your audience and

you need to keep up with trends to make the algorithm work in your favour.

Free Option: Hootsuite and Buffer provide basic AI tools for scheduling posts and analysing performance metrics across social media platforms.

Freemium Option: Sprout Social is a great tool that offers advanced AI capabilities for content optimisation, automated responses, performance reporting, competitor analysis and influencer identification.

Premium Paid Option: Tools like Brandwatch or Talkwalker provide AI-driven sentiment analysis, real-time monitoring, and competitive intelligence to elevate your social media marketing strategies. These are best suited to companies that rely heavily on social media for sales generation.

Embracing AI in Your Business

Adopting AI tools not only in marketing, but also for a variety of other business tasks, can lead to more efficient practices within your businesses. You not only streamline processes and enhance effectiveness but also have more time to focus on other tasks that can help take your business further. AI can help optimise resource allocation, minimise wasted time, and makes the tasks we really don’t enjoy, less painful.

AI can be a value add to your business, but it doesn’t replace people. Care should be taken when using AI to ensure the information is accurate and aligns with your business values. Once you get familiar and start using it more, you will start to notice how many other businesses use it too! In our business, we use AI as a productivity tool more than anything. Leveraging AI technology allows us to focus on tasks that we add value to as humans.

Note: the AI tools mentioned in this article have not sponsored this in any way. The views shared here are based off real-life experience. YESSSS is not affiliated with any of these companies. The purpose of this article is to simply help other marine business owners navigating the world of AI.

DIVE INTO SUCCESS WITH BIA COMMERCIAL PARTNERSHIP OPPORTUNITIES

• Boost your brand

• Expand your reach

• Forge valuable connections with industry

•

BIA PARTNERS WITH

MELANOMA INSTITUTE AUSTRALIA IN SUN SAFETY

In July the BIA announced a partnership with Melanoma Institute Australia, aimed at promoting sun safety among boaters who enjoy the outdoor lifestyle. This new collaboration underscores the shared commitment of both organisations to enhance public health and safety.

BIA CEO, Andrew Scott, said, “Our partnership with Melanoma Institute Australia aligns perfectly with BIA’s mission to promote a safe, responsible and enjoyable boating experience. By emphasising the importance of sun safety, we aim to protect our community and encourage healthy habits when out on the water via our member network and in our many initiatives to promote the boating lifestyle.”

In Australia, more than 85 per cent of the population live within 50km of the coast, so it is little wonder that almost 1 in 5 households can have a boat or watercraft and that approximately 5 million go boating each year. With an increasing number of people embracing boating year on year, the risk of sun exposure and its harmful effects, including melanoma, is a significant concern.

Australia has the highest melanoma rates in the world. One person is diagnosed with melanoma every 30 minutes and one person dies from the disease every 6 hours. It is also the most common cancer in 20-39-year-old Australians.

Through this partnership, BIA and Melanoma Institute Australia will work together to raise awareness about sun safety practices, ensuring the boating industry is well informed to assist in the promotion of sun safety and for boaters to take the necessary steps to protect themselves when outdoors and on the water.

As part of this initiative, Melanoma Institute Australia hosted a stand at the 55th Sydney International Boat Show. Attendees had the opportunity to learn about effective sun protection strategies, receive educational materials, and participate in interactive sessions on sun safety.

Melanoma Institute Australia CEO Matthew Browne added; “We are delighted to be a charity partner for the Boating Industry Association and the Sydney International Boat Show which puts sun safety front of mind for thousands of boating enthusiasts. The sheer number of hours spent outdoors in the sun, combined with the reflection of UV from the water, makes boating a particularly high-risk activity in terms of sun exposure. We are urging everyone to ‘get onboard with sun safety’ and give it the same importance as other life-saving safety measures when out on the water. We thank the Boating Industry Association for its ongoing support in helping us reach our mission of zero deaths from melanoma.’

Number One in the Australian Aftermarket, Repco Commercial can help support your business’ success

With a vast network of stores across Australia and a dedicated team in every state and territory, Repco Commercial is uniquely placed to provide your Marine business with end-to-end service and repair parts solutions.

Committed to quality and great customer service, Repco Commercial build lasting relationships with customers by delivering reliable services and products supported by world leading manufacturers. They have a committed team of Repco Commercial Business Development Managers who are ready to provide personalised support and assistance to BIA Members in identifying the most suitable products and solutions for their specific needs. The team has the knowledge and expertise to provide guidance on everything from product selection and installation to ongoing maintenance and support.

As part of the world’s largest automotive aftermarket parts business, Repco Commercial is the destination for all your aftermarket needs. Repco Commercial’s breadth of range includes parts, consumables, workshop tooling and equipment, and tailored solutions to meet the unique needs of your business. With an extensive understanding of the marine and boating industry, and backed by over 100 years of experience, Repco Commercial is the trusted partner for all your business needs.

By combining their expertise and resources, Repco Commercial are excited to continue to support BIA members and businesses, provide them with competitive advantages and contribute to the growth and success of the entire BIA community.

For further information about how Repco Commercial can help your business, please contact commercialenquires@repco.com.au

The advantages of a team “Look” and using branded merchandise

In today’s competitive business environment, the visual representation of a brand plays a crucial role in establishing and maintaining a strong market presence. Team uniforms and branded merchandise offer several advantages that extend beyond mere aesthetics, contributing significantly to a company’s success.

ENHANCED BRAND RECOGNITION

Uniforms and branded merchandise create a cohesive visual identity for a company, making it instantly recognizable. When employees wear consistent, branded attire, it reinforces the brand’s image and helps create a memorable impression on customers. This consistency in appearance can build a stronger connection between the company and its audience, making the brand more memorable.

PROMOTES TEAM UNITY AND PROFESSIONALISM

Uniforms foster a sense of unity and equality among employees, reducing the potential for distractions related to personal attire. This shared appearance can enhance team cohesion, boost morale and promote a professional atmosphere. When everyone is dressed alike, the focus remains on the work rather than on individual differences, contributing to a more collaborative work environment.

INCREASED EMPLOYEE PRIDE AND LOYALTY

Wearing branded merchandise or uniforms can instil a sense of pride and ownership among employees. It symbolizes their affiliation with a reputable brand and can increase their commitment to the company’s values and goals. This emotional investment often translates into higher levels of engagement and job satisfaction.

EFFECTIVE MARKETING TOOL

Branded merchandise serves as a practical marketing tool, turning employees into brand ambassadors. When

employees use or wear branded items outside of work, they generate exposure for the company in everyday settings. This organic marketing approach can be more impactful and cost-effective than traditional advertising methods.

IMPROVED CUSTOMER PERCEPTION

Uniforms and branded merchandise can enhance customer perception by projecting an image of professionalism and reliability. A well-dressed team often inspires confidence and

trust, potentially leading to increased customer satisfaction and loyalty.

Branding represented through a quality uniform and merchandise program is a powerful tool that contribute to brand recognition, team unity, employee pride, effective marketing, and positive customer perception. Investing in these elements can yield significant benefits, fostering a strong, cohesive brand image that resonates with both employees and customers.

Thank You to our Key Industry Partners

The BIA would like to acknowledge and thank our key industry partners who support the association throughout the year with various initiatives.

Boating is a great experience and buying a boat should be the same. When buying, look for the Boating Industry Association logo. It is a sign you are dealing with a trusted BIA member who abides by an industry Code of Practice. Giving you peace of mind you are buying from a reputable marine business. Visit bia.org.au to search members