Bibi PR Company Profile by Ayesha Hakki

PR • Marketing • Events • Design

Bridging South Asians to the Mainstream Bibi PR understands that an effective Public Relations campaign relies on reaching target markets on multiple levels. With your company’s brand image and marketing goals as a unique starting point, Bibi PR creates a thoughtful and cohesive outreach strategy that blends press placement with public impression, event management with creative marketing and print campaigns with online presence.

Our strength is our 13-year old company that has grown with the South Asian-American demographic. We understand how South Asians think and we know how American media works. As a boutique firm, Bibi is uniquely plugged into the South Asian-American scene in major cities across the US. We utilize our extensive experience and contacts to help you effectively reach your goals. •

Fashion / Lifestyle

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Entertainment / Artist Management

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Hotels / Restaurants

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Corporate

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Hospitality

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Nonprofit

Creative Marketing The marketplace is crowded, noisy and constantly changing. Bibi PR stays on top of trends and technology to devise creative strategies that generate buzz and enhance brand presence, media recognition and product awareness.

Whether it is a celebrity-seeded red carpet to launch a new movie or fashion collection, a social media campaign coupled with mobile technology or a multi-city product tour, Bibi PR works with your team to tailor innovative promotions that increase brand recognition in unexpected ways.

Projects Include •

Brand Development, Refinement and Positioning

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Product Launch with Integrated Media Campaigns

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Advertisement and Media Placement

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Television and Radio Commercials

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Strategic Alliances with Synergistic Businesses

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Fashion Shows for Single and Multiple Designers with Press and Buyer Outreach

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Parade Floats, Street Promotions or Event Booths

“Loves to Sing” Shaadi ID: Issab

“Travel Bug” Shaadi ID: Sheba224

Who are you looking for? 1 Million South Asian-American Profiles

10 Million Worldwide

822,073 Matches and Counting

10 Million Worldwide

822,073 Matches and Counting

Past Press Hits

Public Relations & Media Outreach Bibi PR has relations with various media throughout the country. With these contacts, we can help you promote your business through a combination of press relations and targeted media buys. Our strategists determine how best to reach your ideal consumer market through multiple channels. On the flip side, we can also develop a comprehensive plan to identify and establish business-to-business partnerships. In essence, we help you generate interest in your business on multiple levels whether

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The New York Times

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The Village Voice

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Associated Press

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USA Today

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Wall Street Journal

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The Houston Chronicle

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The Houston Press

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Food & Wine Magazine

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Food Network

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Bravo, “Newlyweds: The First Year

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Numerous blogs and websites.

that is as a first time venture or reviving your current business tactics. Ethnic Media Bibi PR believes in an editorial-driven pitch when delivering your message. We bring extensive media experience to the table both as a publisher and as a client. Our approach, though professional, is free-flowing and collaborative so that we can work closely with your team to develop concepts that are on target and editorially conscious.

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Indian Express

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News India Times

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India Abroad

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Voice of Asia

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Little India

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India Today

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AVS TV

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TV Asia

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Sahara One

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B4U, ARY, ITV, amongst others.

2013

Cbazaar holds Fashion Show on India Day Parade Float August 30, 2013

News India Times

Allvoi, Vedic Vidalaya, an educa

Biba Singh and Mr.Bolly Rock India Day Parade

t the India Day Parade through Madison Avenue in Manhattan, New York, August 18, Cbazaar, the largest online Indian ethnic wear store, presented a live Fashion Show on their float as it cruised down Madison Avenue in front of thousands of viewers. Models were dressed in a sample collection of the Cbazaar’s 20,000 plus design er clothes and accessories for women, men a

up looks for the model while DJ Ripple pro vided the soundtrack for the fashion show. Models showcased clothes for both men and women including sarees, lehngas, sherwanis and anarkalis.

After the performance of “I Love My India,” the duo were called back on stage to sing their inspiring rendition of “Jana Gana Mana,” the Indian national anthem, with members of the Federation of Indian Americans, the organiz ers of India Day celebrations in New York City.

The inside walls

Viral Shah of New Jersey, a parade viewer, said, “Cbazaar’s float really stood out because of the models in the beautiful clothes. It was great to see Indian fashion being shown this w

P I

India Day Parade, which celebrates India.com

It was about time

The parade,

a a

Shehnaai Couture Hosts its Second Annual Fashion’s Night Out

hehnaai Couture, New York’s leading fashion house of India’s runway designs, kicked off Fashion Week with its Second Annual Fashion’s Night Out Party at its Fifth Avenue studio on September 6. Actors, artist and celebrities filled the star studded soiree including Joya Dass, Purva Bedi, Ami Sheth, Vidur Kapur, Mitu Chilana, Neha Uberoi, Shetal Shah, and the cast of the new movie Pyar Mein Kyun? Also in attendance was celebrity makeup guru Shalini Vadhera Potts and her husband TV host Tony Potts, actor Taimak, and Das Racist rapper Himanshu Suri aka Heems. Straight off the runway from Lakme Fashion Week, India’s hottest couture by designers including Sabyasachi, Saa.n.She, Rohit Bal and Vikram Phandis, were showcased throughout the studio. Bright saris, lehngas and suits, designed with impeccable detail, were on display in an art meets fashion installation by designer Mariusz Podkalicki. The centerpiece was inspired by the bright colors of a late summer garden with pieces from the collection adorned in peacock feathers, flowers, gold accented butterflies and parasols. The display was painted free hand by artist Saima Yousef of Studio 2012 during the event. Owner of Shehnaai Couture, Shirin Vinayak, shared her thoughts on the latest additions to the collection from her recent trip to India,

Bollywood movies and 100 music videos, as well as a library selection of classic movies, TV series, behind the scenes specials and

Agent Vinod starring Bollywood heartthrobs Saif Ali Khan and Kareena Kapoor which will be available in May, shortly after its the

nity to see blockbuster new releases any time with the convenience of digital television.”

Bibi Magazine Hosts Wedding Party for Newlyweds Tina Sugandh and Tarz

Tina was wearing Rohit Bal for HauteItIs.com and Tarz was in a Shehnaai Couture sherwani jacket. The red carpet soiree included Indian model Azura Vandenberg, New York’s DJ Jay Dabhi, The Wailer’s Gary Pine, comedian Vidur Kapur, Chef Vikas Khanna, DJ Rekha, and actors Alysia Reiner, Purva Bedi, Eliyas Qureshi,

Bollywood Hits On Demand is a partnership

Shetal Shah, Ami Sheth, tennis star Neha Uberoi, Joya Daas and many more.

Guests were treated to a special concert per formance with Tina Sugandh and Gary Pine including the first public performance of their newest collaboration, “Bionic Love.” Dj Suhel, a NYC club DJ, rocked the crowd of partygoers who drank his 1947 beer as well as specialty drinks made with El Dorado Rum. The highlight of the evening was a cake that looked like the cover of the new Bibi Magazine issue handcreated by The Cake Designer, Parul Patel.

“Tina and Tarz chose Bibi Magazine’s Bridal Annual as their first public announcement of their wedding. We are so excited that they chose to give Bibi an exclusive on their mar riage. This party is also their first public out ing as a married couple. I’m honored that Bibi got to be a part of that! We’ve been friends for a long time and they are an amaz ing couple,” says Ayesha Hakki, founder and publisher of Bibi Magazine.

Photo: Courtesy, Kevin Lin Fashion installation by Mariusz Podkalicki

ibi Magazine 2012 Bridal Annual Issue release party was held at Junoon on April 2. With celebrities and socialites in attendance, the event also served as a wed ding reception for cover girl and newlywed Tina Sugandh and her husband Tarz.

“We are seeing a lot more gowns from Indian designers. Our collection for this sea son reflects the growing fusion designs come from some of India’s top couture designers in both evening and bridal wear.” Along with the collection from Shehnaai Couture, guests shopped fine jewelry, clutch es, and scarves by Aniika.com.

Most of the new release titles

Tina Sugandh (aka Tabla Girl) is best known

for her hits such as “There is No Alternative,” “Jao” and “So Good featuring Fat Joe.” She has also been featured on Ringo Starr’s latest album.

Tina Sugandh and Gary Pine performing at the Bibi Magazine 2012 Bridal Annual Issue release party on April 2. (Photos by Aaron Pachesa)

Bibi Magazine has been in publication since 2000 and is the longest running South Asian magazine in the U.S. Today Bibi consists of Bibi Magazine, Bibi PR, its public relations arm and BibiBazaar.com, an online clothing portal.

Shehnaai Couture Previews 2012 Collections in Indian Bridal Wear

catered by New York City’s new Benares Restaurant. Dessert included glittery cup cakes created by The Cake Designer.

ibrant colors and luxurious fabrics were the main focus of Shehnaai Couture’s 2012 Bridal Collection shown in a fashion show at its Fifth Avenue studio in New York City on March 15. Designers present were Sabyasachi, Rohit Bal, Anita Dongre, Vikram Phadnis and Rabani & Rakha. Saan.she’s Sabah Arenja was in attendance as her collection dominat ed the showing.

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“For this collection, my inspiration was the antibling! Typical stone and bead glitter and sparkle have become passé. My main aim with this line was to introduce a new code for shimmer, something classic, something subtle in shine but bold in motif and color,ʺ said Arenja.

Hair and makeup by Susmita Patel showed a strong eye with a deep red lip and a large red bindi. The hair was pulled up into glossy fingerwaves that nodded to the coiffed flap per style of the 1920’s.

The collection, curetted by Shirin Vinayak, owner of Shehnaai Couture represents the latest showings from India Fashion Weeks. “This bridal season, weʹve moved back to Indian Vintage, but only in embellishment, mind you. The cuts and silhouettes all have a fusion and contemporary twist,ʺ adds Vinayak.

“While every bride thrives in a designers’ cre ativity, she has her own vision. And so we g

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A model walks down the ramp at the Shehnaai Couture’s 2012 Bridal Collection show at their studios.

designers innovation and the brides vision.”

Shehnaai Couture is New York City’s only studio that specializes in South Asian Bridal Couture. The studio carries many of the top names in fashion from India and changes its collection seasonally to reflect the latest offer ings from India’s Fashion Weeks. The Bridal Collection Viewing Party and Fashion Show included cocktails and were

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unjabi pop artist Biba Singh and Canadian Rap sensation Mr.Bolly rocked the mainstage at Manhattan’s India Day Parade on August 18 with a per formance of their new dance remix, “I Love My India.” Crowds roared as the duo present ed this lively song complete with choreo graphed dancers.

“We created the song especially for India Day. We wanted something that would make all Indians proud on the occasion of Independence,” says Biba.

Biba Singh is an IndianAmerican singer and songwriter known for her Hindi and Punjabi pop music. She first started performing at the age of 7 singing shabads at her Gurudwara. Daler Mehndi, the famed bhangra singer, heard young Biba and encouraged her to release her first Punjabi pop album in 2009 called Biba. Produced by wellknown Bollywood music director Santokh Singh and launched in India by Mika Singh, Biba the album brought the young singer much critical acclaim in India. Her second album in 2011, Biba For You, was launched by Bappi Lahiri and includes such hits as “Aja Nachle” and “Kaisi Majboori.” Biba has performed with Mika Singh and Bappi Lahiri and has opened for Punjabi pop singer Imran Khan as well as the hit band RDB. Biba is signed with India based record labels, Worldwide Records and Hamara Music.

Mr.Bolly (aka Bharat Kapoor) is from Montreal, Canada, and is known for his signa ture sound that fuses urban rap with desi beats. He recently signed a managerial part nership in Switzerland with Grace Grall Productions, who will produce and release his first four videos, a BollyHood film in the mak i

FASHION 63

PAKISTAN CHRONICLE • Friday, July 13, 2007

Fashion, Music and Celebrity come together at Bibi’s Annual Sexy Man Q

Party with Fashion Show by Khubsoorat Collection by Geetanjali Singh

Sudhan Thomas from Kingfisher with Bibi Publisher Ayesha Hakki and Rasika Mathur.

Baby Sexy Man Ohio State Rep Jay Goyal at Bibi Sexy Man Party.

By Majeed Babar

June 21st, NYC: The worlds of fashion, music, media and culture collided Thursday night at Bibi Magazine’s Annual Sexy Man Party sponsored by Kingfisher, the ultimate lifestyle brand, and held at the fashionable Club Aer in NYC’s trendy Meatpacking District. With performers such as PNOX, Tina Sugandh, Ameet Chana, Magic Mike and Juggy D headlining, the event was a veritable who’s who of South Asian-American talent. The event celebrated the release of Bibi Magazine’s Sexy Man issue with this year’s Sexy Seven honorees being Juggy D, Jay Dabhi, Ameet Chana, Ashok Rao, Sree Sreenivasan, Jay Goyal and Karsh Kale. The night began with a celebrity-infused fashion show by Khubsoorat Collection by Geetanjali Singh coupled with the custom-designed jewelry of Shalini Pawa for Jewels Galleria. Launching her own Khubsoorat Collection line after a record 20 years in London, Geetanjali chose up and coming South AsianAmerican talent to model her exquisite line of fusion clothing, funky saris and distinctive bridal wear. Along with four of the Sexy Men present that night that walked the ramp—Juggy D, Ameet Chana, Jay Goyal and Jay Dabhi other models included award-winning actors such as Sheetal Shah, Purva Bedi, Ahmad Razvi and musical bigwigs such as Falu, Tina Sugandh, PNOX and Rocky Xavier. After the fashion show, the MTV’s Rasika Mathur emceed the night with her raw comedic talent that had the crowd of 350 selected guests laughing at her jibes. Newcomer RnB singer Rocky Xavier kicked off the performances followed by Tina Sugandh who performed her signature tabla-infused songs. Next came Juggy D’s foot-stomping numbers that had the crowd dancing bhangra in the audience. Q from Josh joined Juggy on stage and the two sang a number that was a surprise to all attending. Following Juggy, the boys of PNOX brought the house

Page 63

Ameet Ghana and Sheetal Shah model clothes from Khubsoorat Collection by Geetangali Singh and jewelry from Shalini Pawa for Jewels Galleria at Bibi magazine’s Sexy Man Party.

Designer Geetanjali Singh with models Falu, Juggy D. Purva bedi and Melanie at Bibi Magazine’s Sexy Man Party. Baby Sexy Man DJ Jay Dabhi Models with Tina Sugandh at Bibi Magazine’s Sexy Man Party.

Shalini Pawa for Jewels Galleria at Bibi Magazine’s Sexy Man Party.

down with their urban raps. Ameet Chana guest DJ’s for an hour of British Bhangra beats and the Godfather of Desi Djs, Magic Mike kept the crowd dancing until late in the night. Designer Geetanjali Singh said of the event, “It was a party that brought together all aspects of fashion, art and culture from both the UK and US South Asians. It was the perfect platform to showcase Khubsoorat Collection’s new lines.” Sudhan Thomas, Regional Director (Americas), Kingfisher Airlines in New York added, “The UB Group-owned Kingfisher Brand is India’s most visible and vibrant

life style brand impacting all walks of life including fashion, television, music, sports, entertainment, beverage and most recently, aviation. The target demography of Bibi’ fashion and bridal publication initiative readily identifies with Kingfisher Airlines, India’s fastest growing airline, and Kingfisher Beer, India’s largest selling beer. It is Kingfisher’s intent to continue to cater to the overall life style needs of this dynamic demographic.” Among the attendees that night were Jay Gatsby, Manu Narayan and Radovan of Darunam, Romaine Kapadia, Daljit Dhaliwal, Nick Rajsekha, Jaswant Lalwani, Praful Vaid of Nina Jewelers, Sophia Aslam, Jackie and Lavina Melwani, Jyoti Soni, Munir Ibrahim of Houston, and many others. Pallavi Shah from Our Personal Guest said, “The event was hip and lively. It really brought music and fashion together.” The sponsors for the evening were Khubsoorat Collection, Jewels Galleria, Kingfisher Beer and Airlines, Save the Date Event Consultants, Super Swift

Juggy D. Purva Bedi, Melani and Sheetal Shah at Bibi Magazine’s Sexy Man Party.

Limousines, Sue Abdallah Gupta forNLC Mortgages, Vaaho Photography, Chand Palace, Desi Party, Desi Club, Bollywood Remix Events, Nugo’s Beauty Salon andSnach Productions. Ayesha Hakki, Publisher of Bibi Magazine added, “This party was also the official launch of the all-new BibiMagazine.com. Bibi stands for the second-generation of South Asian-Americans, and bringing all this incredible talent together into

PLEASE DO MENTION PAKISTAN CHRONICLE WHENEVER YOU VISIT OUR ADVERTISERS

one room has made this event electrifying!” Ritika Kher, Amanda from Ask and Tahira of Nugo’s, did hair and Makeup. The choreography of the event was done by Saran Kohli for Snach Productions. Bibi Magazine’s Sexy Man Issue and Party is an annual event that celebrates accomplished South Asian men from all walks of life. More information can be found at BibiMagazine.com.

PAKISTAN CHRONICLE • Friday, July 13, 2007

Events Management From celebrity-studded grand openings, press events, product launch parties, movie premieres or noteworthy galas, Bibi PR can manage any of your unique events. Our qualified team starts first by brainstorming with you to find the most effective way to execute the goals of your event. With that theme as a framework, we create an event concept that includes everything from developing a guest list, red carpet celebrities, procuring keynote speakers, designing the eventâ&#x20AC;&#x2122;s look and feel, identifying strategic alliances, to sourcing the most cost-efficient vendors. Our event management expertise is an effective resource for you to achieve specific brand and marketing objectives.

Past Promotional Collaborations Westin Hotels, Wyndham Hotels, Marriott Hotels, Paramount Hotel, Dream Hotel, Continental Airlines, Kingfisher Beer & Airlines, Asia Society, Anheuser Busch, MetLife, 24 Hour Fitness, Miche Bags, The London NYC, NYSC, various NYC NightClubs, Versailles Vodka, 1947 Beer, El Dorado Rums, Sherwood House Vineyards, Junoon Restaurant, Devi Restaurant, Pratham Houston, Association on Physicians of India, House of Charity, Salman and Samina Global Wellness Foundation, Incipio and more.

Events Portfolio Galas, 300-700 people at Five-Star • Properties with event marketing and ticketing

Services Include •

Venue Selection

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Theme Concepting

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Volunteer Staffing

Non-Profit Fundraising Events •

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Logistics / Contracts

Corporate Parties •

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Catering

Press Conferences •

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AV / Technical

Product Launch with Integrated • Press Campaigns

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Security

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Entertainment

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Celebrity Relations

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Speakers

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Silent Auction Items

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Corporate Sponsorship and Fundraising

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Marketing and Promotions

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Press Outreach

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Public Relations

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Brochure and Invitation Design

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Registration and Ticketing

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Guest List Management (pre and post)

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Hotel Accommodations

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Transportation: Air, Ground

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Photography / Videography

Fashion Shows for Single and Multiple • Designers with Press and Buyer Outreach

Fashion / Jewelry Exhibits • Bridal Shows / Trade Shows with • Vendor Solicitation Red Carpets • Musical Performances •

Fashion Shows

Non-profit

C R Y S T A L ,

M E T A L

F A B R I C

THE CRYSTAL FOUNDATION R. Scott Yarish, M.D., Founder

TWO EVENTS, ONE NIGHT: DECEMBER 18TH with

ANAND JON Internationally Known Designer

SUSHI, SAKE AND JAZZ Meet the designer and see his creations 6:00 to 8:00 pm InterContinental Houston 2222 West Loop South

A FUSION OF ART AND FASHION A journey through his metallic edges of design 8:30 to 10:30 pm. Barbara Davis Gallery 2627 Colquitt Picked by Oprah Winfrey as one of the top designers of the Millennium / NYC 2000, ANAND JON is inspired by the Art and Sciences of Divination. He has developed a passion for metals and fabrics under the tutelage of master artisans in South Asia. His client list includes Iman, Janet Jackson and Paris and Nikki Hilton.

C R Y S T A L

M E T A L

T H E C RY S TA L F O U N D AT I O N TWO EVENTS : ONE NIGHT

DECEMBER 18, 2002

F A B R I C

THE CRYSTAL FOUNDATION provides much needed medical treatment and surgery for people in Latin America. RSVP by December 10th to Karen Steele, Creative Outsourcing 713.522.2438 or to Barbara Davis Gallery 713.520.9200 INFORMAL MODELING BY ERIN FLORESCUE, JESSICA MEYER, LAURA BHATIA, SHARON KING WORLEY AND OTHERS. Underwritten by: InterContinental Houston, Nancy McCutchen Taylor and Barbara Davis Gallery.

Spotlight ad

Spotlight ad production specifications Headline Two to three word product description (not corporate name) MasterFormat™ 2004 Division Company Name Text

A 50-word (maximum) description of the product

Photo

One product s When supplying a digital file, 1the image must be provided 1in a CMYK format, ‘to size’— 12-3/4-inches wide by 3-1/2 1inches deep—with a minimum resolution of 300 dpi. TIFF 1or eps formats are preferred. 1Digital files can be provided 1on a CD or via E-mail. 1A printout along with any 1cropping instructions must 1accompany all electronic files.

Company Contact Information s Phone s Fax s E-Mail s Website s Key Contact

Ad shown as actual size in Product News

Sweets client symbol BuyLine # Trade show booth number (Optional)

Product News Spotlight ads available in: Architectural Record GreenSource Product News Tabloid

Send all production materials via Express Mail to: McGraw-Hill Construction Media Consultant 2 Penn Plaza, 9th Floor New York, NY 10121 4EL s &AX E-mail: product_news@mcgraw-hill.com

Graphic Design

* Publisher reserves the right to edit all copy. ** Changes may incur production charge.

PN6A

www.construction.com

Projects Include Bibi’s graphic design and writing services have won numerous awards. What makes our services unique is that we design and write your promotional pieces as an effective marketing tool. Not only does the creativity of the work stand out, but each element “works” for the purpose for which it is created.

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Editorial / Magazine

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Brochures

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Posters

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Direct Mail

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Catalogs

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