Biennale INTERIEUR 2016 by Biennale Interieur

Biennale INTERIEUR 2016

TAKE PART

25th International Biennale INTERIEUR 2016, 14–23 October, Kortrijk Belgium Since 1968, the Biennale Interieur is internationally recognised as the only event of its kind to balance the need for commercial performance with the significance of a convivial cultural happening. The biennale Interieur has become an important meeting place for experiencing the trends, tastes, avant-garde and movements that define design today.

PARTICIPATION

and expectations are key. The Biennale aims for a two-way conversation and invites its partners in a joint adventure to create a successful and tasteful overview of the most relevant contemporary design. DESTINATION

Jo Libeer joined the Interieur team as CEO in June 2015.

For Interieur, clients are not mere exhibitors. They are partners in a project. Involvement and the exchange of ideas

The Biennale Interieur in Kortrijk is above all a destination. In a compact, selective and comprehensive way, Interieur offers a complete experience. No one-dimensional industry-only

✕ A festive 25th edition programme

WHAT TO EXPECT

focus, but a holistic overview of contemporary living today. A look into the life of tomorrow. INSPIRATION In a world where time is precious, spending a day at Interieur is a day well spent. In a professional, inspirational and experiential way, visitors will get outstanding value for time spent at the Biennale Interieur. Slow down and leave recharged. Slow is fast.

✕ Scenography & curated ✕ Extension of the inter content by OFFICE Kersten national hosted buyer Geers David Van Severen programme ✕ 40.000 m2 of contemporary more p. 4 design in the halls of ✕ Organised transfer Kortrijk Xpo ✕ Interieur Bars, designed programme for visitors by winners of the INTE- travelling from Brussels, ✕ Summit: RIEUR AWARDS more p. 10 Lille and the Netherlands Interior Design & Retail ✕ Silent lounge: work, meet ✕ Delen Private Bank brings and lunch environment, 10,000 premium Belgian exclusively reserved for customers more p. 2 participants ✕ Architect@Work supports Interieur to attract international specifiers more p.2

✕ Extending the Biennale programme into a day and night experience more p. 12

[2]

TAKE PART fri 14

Sat 15

SUN 16

mon 17

TUE 18

WEd 19

THU 20

FRi 21

sat 22

SUN 23

Host Start public days

Nocturne Delen Private Bank

r pro gram me

ing

Buye

Glob a l Ho st e d

ek en

Talks:

25 editions 25 guests of honour

ing

prog ramm e

Euro pean

Nocturne

uyer

10:00 official opening & international press conference

ed B

sti

Summit:

interior design & retail

WHO TO EXPECT

Professional Day

OCtober

ek en

Designer of the Year Award

Opening hours Exhibition halls Kortrijk Xpo 10:00–18:00 Nocturne Kortrijk Xpo 18:00–21:00

Premium Visitors

A FIRST CLASS INTERNATIONAL TEST MARKET

DELEN PRIVATE BANK PRINCIPAL PARTNER

Total visitors Biennale INTERIEUR 2014

Like Audi, who has been a partner of the Biennale Interieur since 2012, Delen Private Bank will be a principal partner of INTERIEUR 2016. Throughout the 10 days of the Biennale and at the exclusive Delen Private Bank nocturne on Tuesday October 18th, 10.000 of its premium customers will attend Interieur to experience the best of what contemporary design has to offer today. The Biennale Interieur is proud to introduce this new partner, who has a long tradition of putting art as well as design at the core of its DNA.

76.000

Future Design Consumers EDUCATE & INSPIRE

25.000

Interieur’s City programme

Throughout the past 25 editions, Interieur has built a strong reputation for attracting the avantgarde, young design talent and future design consumers. The Biennale Interieur will broaden its role to educate and inspire young, hip and avantgarde people and bring them together at tailored events and co-hosted parties to create an experience to remember.

Exhibition Halls Kortrijk Xpo

22%

international visitors VISITORS COME FROM ALL OVER EUROPE

PROFESSIONAL VISITORS

44%

Professional visitors

Photo: Wouter Van Vaerenbergh

TIME TO TALK How does the Biennale Interieur differ from other fairs?

“The capacity was manageable … Interieur definitely offers way better opportunities to get into conversations in Kortrijk.” Marina Woschni, Neue Werkstätten, Münich (DE) Hosted buyer at INTERIEUR 2014

Focus On Professionals PARTNERSHIP ARCHITECT@WORK

based on online ticket sales

Additionally, INTERIEUR 2016 partners with the international platform Architect@Work, who will support the Biennale Interieur and continue to attract relevant professional profiles. This partnership will bring valuable international specifiers to Kortrijk, ranging from architects and interior designers to project developers and construction professionals.

34% Interior Design & Interior Architecture 22% Architecture 10% Manufacturer 7% Construction & Contracting 6% Retail – Point Of Sale 6% Designer / Design Studio 4% Agent – Import, Export, Distribution 4% Wholesale 3% Public Relations & Promotion 2% B2B Service Provider 2% Education, Institutional & Cultural

[3]

Photo: Julien Lannoo

25th International Biennale INTERIEUR 2016, 14–23 October, Kortrijk Belgium

Photo: Filip dujardin

[4] TAKE PART

25th International Biennale INTERIEUR 2016, 14–23 October, Kortrijk Belgium

PROMOTE YOUR BRAND IN THE IDEAL CONTEXT The Biennale Interieur sets itself apart with an outstanding context in which participants can present their brands and values. 2014 saw an open approach, with the introduction of grouped plug & play islands, vistas and central squares, in place of the endless rows of booths that can be found in traditional exhibition layouts. 2016 will explore this avenue further and continue the tradition of a strong scenographic identity.

architects they will enrich the Biennale with a vision that is rooted in the daily practice of creating places we live and work in, understanding hereby the fundamental role of furniture and interior design. With their intervention, the event Biennale Interieur promises to become a temporary ‘space’ where participants, visitors, professionals, guests designers, objects and installations will connect together into something unique: a catalyst that contributes to a meaningful and successful future in a changing social and economic reality.”

[5]

OFFICE KERSTEN GEERS DAVID VAN SEVEREN CURATORS OF BIENNALE INTERIEUR 2016 Renowned Belgian architects OFFICE Kersten Geers David Van Severen have been appointed as scenographers and curators for INTERIEUR 2016. OFFICE Kersten Geers David Van Severen will create a strong architectural envelope in and around the exhibition halls of Kortrijk Xpo in close collaboration with artist Richard Venlet and graphic designer Joris Kritis. They will involve international guests to complement their vision, with the aim to create a platform that will unite exhibiting brands as well as the best expressions of contemporary design.

With a track record stretching back to 2001, the studio of Kersten Geers (1975 / BE) and David Van Severen (1978 / BE) has tackled all kinds of projects from a radical point of view: quasi-utopian city proposals, frontier posts, single-family houses, government buildings, exhibition designs, pavilions and limited edition furniture. The setting by OFFICE Kersten Geers David Van Severen will create a context that allows for an optimal presentation of the participants’ products.

Lowie Vermeersch, President Biennale Interieur npo

“Instead of looking towards the past, this lustrum edition of the Biennale Interieur is an invitation to focus more than ever on having a positive impact on the future of it’s participants and visitors. Therefore, Interieur is delighted that OFFICE Kersten Geers David Van Severen are the curators of the 25th edition of the Biennale. As practising

Photo: Tine Cooreman

ANNOUNCEMENT CURATOR

OFFICE KERSTEN GEERS DAVID VAN SEVEREN

EXCEPTIONAL STAND DESIGN

A UNIQUE SCENOGRAPHY Thomas Wagner DE Journalist ‘Stylepark’ “As with past editions of the Biennale Interieur, the exhibitors in Kortrijk present their wares in spacious open areas and not in some tedious line of booths and standardized stands. The Biennale INTERIEUR 2014 proves once again that it is an experience for all the senses and, as intended, far more than just a furniture or design show.”

Excerpt from ‘Sunnyside Up!’* www.stylepark.com – 21 October 2014

*full article and a further selection of international press articles on

Photo: Rudy Beyens

www.interieur.be/takepart

ROSS LOVEGROVE (UK) FOR BARRISOL (FR)

Domusweb IT “An event with a biennial format, the current edition of Interieur – the second led by Lowie Vermeersch – has succeeded in achieving a sophisticated balance between the stands by selected top producers of designer objects and furniture and the promotion of research and awards along with specially created spaces and a bistrot.”

Excerpt from ‘Biennale INTERIEUR 2014’ www.domusweb.it – 24 October 2014

[6]

TAKE PART NUMBERS

293 COMPACT, 24 SELECTIVE 69 & COMPRE- 386 HENSIVE 20

Brands

CONTINUITY IN NUMBERS Brands at INTERIEUR 2014 300

Mediastands

150

Young Designers

Total

Total Countries

EUROPE’S MOST SELECTIVE DESIGN BIENNALE COMPACT AND ACCESSIBLE At Interieur, the best brands unite at a compact location that is easy to navigate. Visitors get the opportunity to network, get inspired and surprised in one day and one night.

As a non-profit organisation, the Biennale Interieur is unlike other trade fairs and events. This unique position allows Interieur to guarantee a qualitative selection, diversify the range, activate avant-garde models and appoint committees to help guide and advise the team to guarantee the most relevant representation of the contemporary design scene.

40.000M2 OF CONTEMPORARY DESIGN Kortrijk Xpo: 6 halls, 40.000 m2

4 1

2006

2008

2010

2012

2014

2010

2012

2014

Brand Countries INTERIEUR 2014 20

0 2004

2006

2008

A COMPREHENSIVE OVERVIEW The Biennale Interieur offers a holistic overview of the most relevant contemporary design in the market today. The selection includes furniture and accessories, lighting, kitchens, bathrooms and sanitaryware, textiles, rugs, surfaces, architectural elements, innovative materials and outdoor products.

Photo: Rudy Beyens

3 2

2004

Photo: Filip Dujardin

BIENNALE INTERIEUR 2014 ALIAS (IT)

BIENNALE INTERIEUR 2014 NEWCOMER & TRADITION (DK) AND MDF (IT), PARTICIPANT SINCE ’96

“One of the most interesting fairs with a good dimension and a special human scale” Piero Lissoni (IT), Architect and Designer

25th International Biennale INTERIEUR 2016, 14–23 October, Kortrijk Belgium

[7]

OPTION 1: I CREATE MY OWN STAND

On receipt of the Application for Selection card and after selection by the Selection Committee, participants are allocated space within the scenography created by OFFICE Kersten Geers David Van Severen. This is the start of our shared story. The Biennale Interieur can pride itself on its excellent customer relations. We are looking forward to start the conversation and help you to stand out within our ‘designed’ Biennale.

This option is available to participants who prefer to build their own stand, for those requiring space only, in units of 4✕4m or 16 m2.

Minimum

Price per unit is

2,900 € + 21% VAT*

+ communication package

1000 € / brand

Participants use an interior architect/professional stand contractor and are allocated space after selection by the Selection Committee (March 2016).

16 m2 / 1 unit

All technical and practical information regarding stand construction will be made available in the online technical manual (May 2016).

*21% VAT only applies to Belgian participants.

Photo: Rudy Beyens

HOW TO TAKE PART

KVADRAT (DK) Space only stand

OPTION 2: FULLY FINISHED PLUG & PLAY ISLAND A plug & play island is available in a SMALL, MEDIUM or LARGE format:

SMALL 8 m² (2✕4m): 4,400 € + 21% VAT*

MEDIUM 16 m² (4✕4 m): 6,500 € + 21% VAT*

Photo: Filip Dujardin

✕ LARGE 24 m² (6✕4 m): 8,500 € + 21% VAT* *21% VAT only applies to Belgian participants.

MANIERA (BE) Plug & play island with 1 freestanding wall element

and includes: ✕ raised floor + flooring ✕ freestanding elements (max 2 included, extra elements to order) ✕ electricity connection including usage according to the required space ✕ suspended stand lighting (lighting rig) ✕ exhibitor name sign ✕ daily cleaning ✕ storage for packaging materials (1m³) including use of forklift excludes: ✕ € 1000 communication package per brand

The ‘plug & play’ units are grouped in clusters that fit within the architectural plan created by OFFICE Kersten Geers and David Van Severen. ‘Plug & play’ clusters will be spread over central areas within the halls of Kortrijk Xpo. Participants are allocated space according to the product documentation provided with the request for selection. Exact location, colour and techical details will be provided in the online technical manual. (May 2016) Are you working on a special concept or do you wish to create a specifically sized ‘plug & play’ island? We are looking forward to talk to you. Please find all contact details on p.15.

[8]

TAKE PART

[9]

Photo: Filip Dujardin

25th International Biennale INTERIEUR 2016, 14–23 October, Kortrijk Belgium

TAKE PART

A CURATED BIENNALE

“Interieur has a longstanding tradition of inviting a guest of honour or curator to complement the commercial backbone of the Biennale. The custom created cultural content of the Interieur – installations, exhibitions, lectures and events – acts as a trigger for extended visits and media interest but above all, it underlines the Biennale’s authority as a proactive platform for the newest design developments.”

1968 Simon Mari Pruys (NL) 1970 Raymond Loewy (FR/US) 1972 Gio Ponti (IT) 1974 Verner Panton (DK/CH) 1976 Gillo Dorfles (IT) 1978 Philip Rosenthal (DE) 1980 Jean Prouvé (FR) 1982 Alessandro Mendini (IT) 1984 Herman Liebaers (BE) 1986 Philippe Starck (FR) 1988 Geert Bekaert (BE) 1990 Andrea Branzi (IT) 1992 Dieter Rams (DE) 1994 Jasper Morrison (UK) 1996 Jean Nouvel (FR) 1998 Rolf Fehlbaum (CH) 2000 Konstantin Grcic (DE) 2002 Michael Young (UK) 2004 James Irvine (UK) & Kirsti Paakkanen (FI) 2006 Alfredo Häberli (CH/ARG) 2008 Jaime Hayon (ES) 2010 Junya Ishigami (JP) 2012 Nendo (JP) Ross Lovegrove (UK) Greg Lynn (US) Studio Makkink & Bey (NL) Troika (UK) David Bowen (US) Muller Van Severen (BE) 2014 Joseph Grima (UK) 2016 OFFICE Kersten Geers David Van Severen (BE)

5 WINNING BARS 2014 was the first year Interieur constructed 5 winning bars from its awards competition. The custom-designed Interieur bars spread throughout the halls of Kortrijk Xpo, executed by Interieur and designed by the winners of the ‘Spaces’ category of the INTERIEUR AWARDS 2014, were a highlight of INTERIEUR 2014. The winning designers and supporting brands caught the eye of the international press and were tried and tested by the large Interieur audience.

Photo: Bart Kiggen

INTERNATIONAL GUESTS 1968–2014

FUSIONS BAR A concept by Lukas Wegwerth in partnership with Wendelin Kammermeier from Germany.

Photo: Francesca Perani

[10]

DRIED CHAT ROOM BAR

CHERRY-PICKED NEW TALENT Forging connections between young designers and brands

Photo: Wouter Van Vaerenbergh

The INTERIEUR AWARDS, organised since 1972, are a stepping stone for young talent. The competition stimulates cross-pollination between the new generation of designers and Interieur exhibitors. A selection of the best winning Objects and Spaces are offered

a podium during the Biennale Interieur, ready to be discovered by the visitors and the industry. The Grand Prize in the Objects category was a unanimous decision: the Keystones table from the Italian-Japanese duo Minale Maeda, based in Rotterdam (NL). The remarkable table uses a single connector, which is 3D printed, to hold the various components of the table.

A concept by Alberto Artesani (DWA), Frederik De Wachter (DWA), Francesca Perani (Spectacularch) and Sandra Marchesi (Spectacularch) from Italy.

Photo: Bart Kiggen

An Michiels, Communication Biennale Interieur

GONE FISHING BAR MARIO MINALE, MINALE MAEDA at INTERIEUR 2014 Winner Objects category Interieur Awards

Rolf Hay DK, HAY, Jury member INTERIEUR AWARDS 2014 “For the first time for me as a manufacturer, digital printing makes sense in a product context, as it is binding together everything in an intelligent and clever way”.

‘Gone Fishing’, a concept by Charlotte Ryberg, Fritz Håkon Halvorsen and Marcia Isaksson from Sweden

INTERIEUR AWARDS INTERIEUR 2016 sees a new edition of the INTERIEUR AWARDS. Brands and designers join forces. Submit your CUTTING-EDGE BAR DESIGN for the INTERIEUR AWARDS 2016 ‘Spaces’ category deadline: 5 FEBRUARY 2016 Competition launch October 2015. All info at www.interieur.be/awards

[11]

Photo: Filip Dujardin

25th International Biennale INTERIEUR 2016, 14–23 October, Kortrijk Belgium

Photo: Sven Everaert

[12] TAKE PART

25th International Biennale INTERIEUR 2016, 14–23 October, Kortrijk Belgium

[13]

The city programme of the Biennale INTERIEUR 2014 was a visually linked trail along the Buda Island in the heart of the city of Kortrijk. Some highlights of the 2014 city programme:

The Belgian Designers of the Year (2006–2013) worked together on the design for the Interieur Bistro. Encounters, experiences and Belgian hospitality took a central role.

Photo: Wouter Van Vaerenbergh

HALL 3 BY TAAT The Belgian-Dutch collective TAAT presented an experience that takes the idea of architecture as theatre to the extreme. HALL03 offered a Do-it-yourselftheatre-play that takes you to a hyper reality in which ordinary behaviour turns into unexpected performance.

GOOSE DE/RECONSTRUCTION For four nights during INTERIEUR 2014, the Kortrijk-based band GOOSE invaded four levels of the Buda Tower located on the Buda Island. GOOSE surprised the Interieur audience with a specially created design performance and united various disciplines with the aim to surprise, question, confuse and inspire.

Photo: Delfino Sisto Legnani

Photo: Wouter Van Vaerenbergh

Joost Vanhecke, Project Manager Biennale Interieur

BUDA ISLAND – CULTURAL HEART OF KORTRIJK CITY

INTERIEUR BISTRO

Photo: Wouter Van Vaerenbergh

“While the inaugural edition of the Interieur programme in the city of Kortrijk was strongly exhibition-driven - with stunning installations of Ross Lovegrove, Troika and others – the 2014 edition focused more on the night and event side of the Biennale. We recall memorable parties from partners like Architonic and Damn° magazine, debates in the Buda Factory, culinary experiences in the Interieur Bistro and the magical and memorable De/ReConstruction performances by the Belgian band Goose in the Buda Tower. The city programme brings Kortrijk alive during the day but especially at night, and will continue to do so in 2016.”

Photo: Sven Everaert

Photo: Bart Kiggen

DESIGN CITY DAY & NIGHT

Photo: Wouter Van Vaerenbergh

INTERIEUR SHUTTLES

SQM: THE QUANTIFIED HOME Exhibition in the Broel School by curator Joseph Grima (UK) and his collective Space Caviar (IT) commissioned by the Biennale Interieur.

ARCHITONIC DISCO IN CHAPEL OF BROEL SCHOOL

Since 2012, Interieur has been partnering with Audi to link the exhibition halls of Kortrijk Xpo and the city of Kortrijk with a continuous free shuttle service for all Biennale Interieur visitors.

[14]

TAKE PART ACCREDITED JOURNALISTS 653 total accredited journalists

48% International Journalists

STRONG INTERNATIONAL IMPACT

3472 30% France 21% The Netherlands 13% Germany 10% Italy 4% Portugal 4% United Kingdom 3% Czech Republic 15% Other

2578 572

@interieur_be

VISIBILITY Media monitor Auxipress calculated that 424 articles in the Belgian press, specifically related to INTERIEUR 2014, represented a value of € 1,236,277.83, a unique exposure for the Biennale and exhibiting brands.

Followers

@interieur_be Followers

Photo: Wouter Van Vaerenbergh

Early 2014, an international network was launched with ambassadors in the Benelux, Berlin, Münich, Milan, London and Paris, and for 2016, we look forward to collaborating with an additional ambassador for the Nordics. It allows Interieur to interact directly and deeply with local networks of professionals, influencers and press. A trusted link to local communities, the network creates awareness and interest in the run-up to Interieur through local networking and get-togethers. During Interieur the teams accompany selected hosted buyers and press representatives, a succesful formula which will bring ever more relevant professionals and future ambassadors of the Biennale Interieur to Kortrijk.

BiennaleInterieur 34.466 Fans

PRESS ATTENTION The Biennale Interieur receives much press attention with raving reviews in online and print media worldwide. Furthermore, our media partners guarantee a strong visibility. For 2016, Interieur is looking forward to repeat engagements with De Morgen and De Tijd in Belgium and partners such as Dezeen and Architonic internationally.

MONOCLE MAGAZINE (UK) INTERVIEWS MARINA BAUTIER DESIGNER OF THE YEAR 2014 German Ambassadors:

Barbara Hickl and Nicole Vesting, hicklvesting PR “For Biennale Interieur, we interact as first-line contact for brands, architects and press in the German-speaking market, hicklvesting`s core business. Our target group takes advantage of the unique network it meets in Kortrijk. Best place for new inspiration.”

All Interieur contacts per region on www.interieur.be/contact

Read a selection of articles at www.interieur.be/takepart

Dezeen (UK)

De Morgen (BE)

Monocle (UK)

Domusweb (IT)

Stylepark (DE)

Wallpaper (UK)

Yooko (FR)

Frankfurter Allgemeine (DE)

25th International Biennale INTERIEUR 2016, 14–23 October, Kortrijk Belgium

[15]

CENTRAL & NEARBY AMSTERDAM ROTTERDAM

BERLIN COPENHAGEN, STOCKHOLM

LONDON

LOCATION

KORTRIJK

BRUSSELS

COLOGNE

LILLE FRANKFURT

The Biennale Interieur takes place in the Kortrijk Xpo exhibition venue and throughout the city of Kortrijk, at the very heart of the Euro metropolis. Kortrijk is located within easy reach of four major European capitals and many beautiful cities rich in culture: Lille, Bruges and Ghent are nearby.

PARIS

MUNICH BASEL

ZURICH

MILAN GENEVE AIRPORTS NEARBY

BY CAR

OPERATIONAL DIRECTOR

Brussels National Airport ✕ Brussels IC ➞ Kortrijk

direct

1 hour & 45 minutes

TGV ➞ Lille ➞

IC ➞ Kortrijk 1 hour & 35 minutes

London St. Pancras ES* ➞ Lille ➞

➞ ➞ ➞ ➞ ➞ ➞ ➞ ➞

✕ Lille ✕ Paris ✕ Amsterdam

Paris Nord

IC ➞ Kortrijk 2 hour & 45 minutes *Eurostar

International rail connections to Kortrijk can be booked through: www.b-europe.com

Further questions? Please contact:

Paris Lille Brussels Bruges London Amsterdam Rotterdam Cologne

[2h.30 min.] [30 min.] [60 min.] [35 min.] [3h.30 min.] [2h.45 min.] [2h.10 min.] [3h.10 min.]

✕ Rotterdam

Colette Deceuninck colette.deceuninck@interieur.be

✕ Oostende

OFFICE

✕ Charleroi ✕ Kortrijk / Wevelgem BY TRAIN

➞ Paris via Lille

[1h.30 min.]

➞ Lille

[30 min.]

➞ Brussels South [1h.10 min.] ➞ Brussels [1h.36 min.] Nat. Airport (direct) ➞ Bruges

[40 min.]

➞ London via Lille

[2h.45 min.]

➞ Amsterdam

[2h.55 min.)

➞ Rotterdam

[2h.15 min.)

The Interieur team would like to invite you to take part in the next Biennale. We are looking forward to hear about your plans for the Biennale INTERIEUR 2016.

Stephanie Delatter stephanie.delatter@interieur.be Laurence Vanackere laurence.vanackere@interieur.be T +32 (0)56 22 95 22 F +32 (0)56 21 60 77

Please return the enclosed application for selection card to: Biennale Interieur Groeningestraat 37 8500 Kortrijk, Belgium or scan both sides of the card and email to participant@interieur.be

Biennale INTERIEUR 2016 is organised by the Biennale Interieur npo

Download application booklet: www.interieur.be/takepart

For more info visit www.interieur.be/about Principal partner INTERIEUR 2016

Graphic design: Joris Kritis, Portraits: Lauren Grusenmeyer, Printing: PurePrint

POPULAR INTERNATIONAL CONNECTIONS TO KORTRIJK, BELGIUM

Photo: Wouter Van Vaerenbergh

[16] TAKE PART