BIJAL CHAUHAN EVENT MARKETING & MANAGEMENT E-PORTFOLIO
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TALENT SOURCING - DJ DJ Super K was sought from first hand experiences at popular student events in clubs as well as word of mouth. Also, he has a strong presence of music social media platforms. Statistics for DJ Super K. Instagram: 1,917 followers Twitter: 1,436 Soundcloud: 939 followers
TALENT SOURCING DANCERS The dancers were found on Facebook Sheffield Hallam Break-dancing society page, where videos of them performing at professional events and free-lance routines were viewed. Also, dancers were seen in person in their training studio at Sheffield Hallam Union. From research, they were also acclaimed by those asked. The dancers were also used as models for the promotional material. Statistics for Sam Underwood (left) Instagram: 3,834 followers Facebook: 113 likes Statistics for Chris Brayford (right) Instagram: 287 followers Facebook: 45 likes
PHOTO pHOTO STYLING STYLING && ART DIRECTION ART DIRECTION Using Pinterest I was able to compile a variety of images that the dancers referred to as inspiration for the photo-shoot. However, due to their experience they were able to showcase their own moves.
art direction Using the content from the photo-shoot of the break-danc-
presents
ers, art direction was provided alongside graphic designer Amy Hart for promotional material - flyers (this page) and posters (next page). This was handed out in student areas as well as the street along the store location. Also, this material was shared online in Facebook groups.
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10% off* Brands: Off-White, Fila, Champion and more...
featuring: Cheese On Bread’s DJ Super-K, breakdancers Chris Brayford and Sam Underwood and Pure Gym.
1pm - 5pm saturday 5th may 96 devonshire street, s3 7sf @ysm_uk *excluding sale - Photography by Peter Bargh - Design by Amy Hart
www.galleryfashion.co.uk
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presents
SPRING/SUMMER 18 1pm - 5pm 10% off* Brands: Off-White, Fila, Champion and more...
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featuring: Cheese On Bread’s DJ Super-K, breakdancers Chris Brayford and Sam Underwood and Pure Gym.
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96 devonshire street, s3 7sf @ysm_uk www.galleryfashion.co.uk *excluding sale.
Photography by Peter Bargh - Design by Amy Hart
in-store event
What: A new collection launch event for designer menswear store YSM. Why: To increase brand awareness of the street-style inspired store. When: Saturday 5th May 1pm-5pm Who: Break-dancers (Chris Brayford and Sam Underwood), DJ Super K, Store Owner (Yasin Mir), Event Organiser (Bijal), Photographer (Charles Rene)
THE EVENT SATURDAY 5TH MAY 2018 14:10
THE EVENT SATURDAY 5TH MAY 2018 14:40
THE EVENT SATURDAY 5TH MAY 2018 15:17
THE EVENT SATURDAY 5TH MAY 2018 15:45
THE EVENT SATURDAY 5TH MAY 2018 16:05
THE EVENT SATURDAY 5TH MAY 2018 16:20
THE EVENT SATURDAY 5TH MAY 2018 16:25
THE EVENT SATURDAY 5TH MAY 2018 16:35
THE EVENT SATURDAY 5TH MAY 2018 16:40
personal pHOTO STYLING & ART DIRECTION branding Alongside my studies I have gained valuable experience in marketing/PR to prepare me for a career in the communications focussed side of a business.
PROFESSIONAL EXPERIENCE
BIJAL CHAUHAN 34 Royal Road, Leicester, LE4 5DP M: 07981346656 E: bc_96@hotmail.co.uk Issuu: bijalchauhan Instagram: @event_genie