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BILLBOARDLIGHTBOX BANNERSSPECIAL EVENTSFLOORDECOR POSTERSTRACKWORKS TRAINWRAPTUBESCARDS MODULARDISPLAY TURNSTILEADBEAMAD WINDOWADPOSTWRAP MEDIA SALES KIT
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WELCOME TO TRACKWORKS These days, you need to meet consumers where they are – even if they’re on the move. That’s where Trackworks comes in. We have the exclusive marketing rights to the MRT-3 mass rail transit system, and are able to offer you a variety of advertising options and opportunities on it. Whether your consumers are on-board the trains or plying Metro Manila’s busiest thoroughfare, Trackworks offers you premium points of contact with them. You certainly are on the right track, with Trackworks.
SERVICES Trackworks delivers the best outdoor advertising opportunities to its clients. These include billboards and structure wraps, posters and light-boxes; closed-circuit audio and video, as well as consumer promotions, activation and research. We position ourselves in all the right places, establishing points of contact with our consumers from the time they go to work all the way to make a purchase. Our area coverage allows for high level of audience reach and frequency. And we put up only the best mix of medium to make sure that we really turn people’s attention toward our displays.
ABOUT TRACKWORKS OUR industry You’ve heard it all before. We live in an overly-communicated society. We’re bombarded with thousands of commercial messages everyday of our lives – from multiple sources…and sometimes, simultaneously at that. Because of this, it is no longer practical to consider that people gather round the family TV set to watch a single show, and that this program is the best way for consumers and marketers to get to meet each other
WHICH is why we are here TRACKWORKS brings together CONSUMERS and MARKETERS at points of interaction, outside of the home – simply because the times call for it. We are a media company that offers consumer contact based on their very mobile lifestyles. Today’s consumer is perpetually on-the-go; we offer media that follows them as they run about their daily schedules, instead of just hoping to arrest their attention at home or at the office.
ABOUT TRACKWORKS OUR company TRACKWORKS is an Out-Of-Home Media company focused on delivering audiences on-the-go to advertisers. To do this, we enter into marketing agreements with properties – tracks, we call them – which command the attention of consumers at different points in their daily lives. These tracks include mass transport systems and retail establishments. Whatever path people converge at, we consider a property that has marketable value.
OUR philosophy We believe that a consumer travels different tracks each day. Our goal as marketers of media is to be present in every single one of them. We also subscribe to the concept of multiple points of contact. We make it a point that at each track, there are many ways via which consumers and marketers are able to interact.
OUR way of doing things Like most media companies, we work with advertisers and /or their agencies to offer marketing opportunities on the properties in our portfolio. Our rates are subject to the same industry metrics, including demographics and cost-per-mille (CPM).
OUTDOOR
OUTDOOR ADS BILLBOARD BEAM-WRAP FOXY BANNER OUTDOOR STATION WALL COLUMN AD PIER COLUMN BANNER PIER COPIN STATION VICINITY BANNER TRIVISION PIER COLUMN BILLBOARD STAIRWAY ROOF AD STATION MURAL WINDOW AD
LIGHT EMITTING DIODE (L.E.D.) Display type: Motion Graphics Dimensions: Various
BILLBOARDS Display type: Billboard Dimensions: Various Ad MAterial: 17oz. Tarpaulin (black-out) Illumination: Front-lit
BEAM-WRAP Display type: Beam-Wrap Dimensions: Various Ad Material: 17oz. Tarpaulin (black-out) Illumination: Ambient
Display type: Foxy Banner Dimensions: 10ft. X 4ft. Ad Material: 17oz. Tarpaulin (black-out) Illumination: Ambient
FOXY-BANNERS
OUTDOOR STATION WALL COLUMN Display type: Outdoor Station Wall Column Ad Dimensions: 15ft. X 5ft. / 8ft. X 3ft. Boni: 15ft. X 5ft. Taft: 8ft. X 3ft. Ad Material: Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM (Mactac) Illumination: Ambient
Display type: Pier Column Banner (PCBN) Dimensions: 15ft. X 3ft. / 12ft. X 3ft. / 9ft. X 3ft. Ad Material: Tarpaulin Illumination: Ambient
PIER COLUMN BANNER (PCBN)
PIER COPIN BANNER (PC) Display type: Pier Copin Dimensions: 5ft. X 20ft. / 8ft. X 20ft. / 10ft. X 20ft. / 7ft. X 20ft. / 7ft. X 15ft. / 5ft. X 15ft. Ad Material: 17oz. Illumination: Front-lit 6-9pm
* NO LIGHT Between West Ave. and Quezon Ave. in front of Corinthian
PIER COLUMN BILLBOARD (PCBB) Display type: Pier Column Billboard (PCBB) Dimensions: 5ft. X 20ft. / 6ft. x 23.5ft. / 6ft. x 24ft. Substrate: Tarpaulin Illumination: Ambient
STATION VICINITY BANNER (SVB) Display type: Station Vicinity Banner Dimensions: 12ft. X 2ft. Ad Material: Tarpaulin Illumination: Ambient
TRI-VISION
Display type: Trivision Dimensions: 10ft. X 30ft. / 12ft. X 24ft. Ad Material: Outdoor Sticker with UV Lamination Illumination: Floodlights 6-9 pm (EO. 477 sec 18)
STAIRWAY ROOF AD Display type: Stairway Roof Ad Dimension: depends on ad design Ad Material: depends on ad design Illumination: depends on ad design
STATION MURAL Display type: Station Mural Dimension: On File Ad Material: Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM Illumination: Ambient
WINDOW AD
Display type: Window Ad (Buendia Mezzanine) Dimensions: 9ft. X 5ft. Ad Material: Photographic Tarpaulin Illumination: Ambient
INDOOR ADS ELEVATOR DOOR PANEL ENHANCED TWIN BANNER ESCALATOR AD ESCALATOR FRAME FLOOR DECOR GRAPHICS AD (PLATFORM) FLOOR GRAPHICS AD INDOOR STATION WALL COLUMN AD INTERIOR CANOPY AD YELLOW LANE AD PEDESTRIAN WALKWAY (PW) LIGHTBOX POSTWRAP STAIR RISER AD STAIRWAY CROWN STATION CLOCK ST PLASMA (AYALA) TICKET WINDOW AD WALL MOUNTED AD INDOOR BEAM AD SINGLE FACE BILLBOARD ENHANCED LIGHTBOX
ELEVATOR WRAP Display type: Elevator Wrap Dimensions: Various Ad Material: Photographic Sticker with UV Lamination Illumination: Ambient
NOTE : Special Execution Monomeric Calendered Vinyl JT 5829P / JT 5829 PM
ENHANCED TWIN BANNER Display type: Enhanced Twin Banner Dimensions: Ad size- 44in. X 30in. (Back-Back) Ad Material: Monomeric Calendered Vinyl JT 5829P / JT 5829 PM Illumination: Ambient NOTE : Special Execution can be done on top, branding below
ESCALATOR AD Display type: Escalator Ad Dimensions: On File Ad Material: Mactac - Monomeric Calendered Vinyl JT 5829P / JT 5829 PM Illumination: Ambient
Display type: Escalator Frame Dimensions: 5ft. X 3ft. (3) Ad Material: Photographic Flex Illumination: Back-lit 6-9pm (E.O. 477 sec. 18 )
ESCALATOR FRAME (ES)
Display type: Floor Decor Graphics Ad (Platform) Dimensions: 3ft. X 6ft. Ad Material: Polymeric Calendered Vinyl JT 5929 PM with Mactac PF6300 Textured Laminating Film Illumination: Ambient
FLOOR DECOR GRAPHICS AD
FLOOR GRAPHICS Display type: Floor Graphics Ad Dimensions: varies on location Ad Material: Polymeric Calendered Vinyl JT 5929 PM with Mactac PF6300 Textured Laminating Film Illumination: Ambient
INDOOR STATION WALL COLUMN Display type: Indoor Station Wall Column Ad Dimensions: 17ft. X 5ft. / 15ft. X 3ft. Ad Material: Monomeric Calendered Vinyl JT 5829 P / JT 5829 PM Illumination: Ambient
INTERIOR CANOPY AD Display type: Interior Canopy Ad Dimensions: 4.25ft. X 29ft. / 4.25 ft. X 16ft. Ad Material: Monomeric Calendered Vinyl JT 5829 P / JT 5829 PM Illumination: Ambient
YELLOW LANE AD Display type: Yellow Lane Ad Dimensions: 0.625ft. X 200ft (Ad Space) Ad Material: Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM Illumination: Ambient
PEDESTRIAN WALKWAY (PW) Display type: PW (Lightbox) Dimensions: 5ft. X 10ft. Ad Material: Photographic Flex Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )
TYPE-A Display type: Type-A (Lightbox) Dimensions: 5ft. X 10ft. Ad Material: Photographic Flex Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )
TYPE-B
Display type: Type-B (Lightbox) Dimensions: 5ft. X 10ft. Ad Material: Photographic Flex Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )
Display type: Type-C Convex Ayala Dimensions: 5ft. X 3ft. Ad Material: Photographic Flex Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )
TYPE-C
TYPE-D
Display type: Type-D (Lightbox) Dimensions: 5ft. X 10ft. Ad Material: Photographic Flex Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )
Display type: Type-E (Lightbox) Dimensions: 5ft. X 3ft. Ad Material: Photographic Flex Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )
TYPE-E
TYPE-DF
Display type: Type-DF (Free-Standing Lightbox) Dimensions: 5ft. X 10ft. Ad Material: Photographic Flex Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )
Display type: Type-EF (Free-Standing Lightbox) Shaw Blvd. Dimensions: 5ft. X 3ft. Ad Material: Photographic Flex Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )
TYPE-EF
POST WRAP
Display type: Postwrap Dimensions: 9ft. X 3ft. Ad Material: Photographic Tarpaulin 13 oz. Illumination: Ambient
STAIR RISER AD Display type: Stair Riser Ad Dimensions: Various Ad Material: Polymeric Calendered Vinyl JT 5929 PM with Mactac PF6300 Textured Laminating Film Illumination: Ambient
STAIRWAY CROWN Display type: Stairway Crown Dimensions: various sizes Ad Material: Flex or Sticker on Flex Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )
STATION CLOCK Display type: Station Clock Dimensions: 18in. x 30in. Ad Material: Back-lit Duratrans Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )
ST PLASMA
Display type: ST Plasma (Ayala) Dimensions: 42in. X 16in. Ad Material: Duratrans Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )
TICKET WINDOW AD
Display type: Ticket Window Ad Dimensions: various Ad Material: Photographic Laminated Sticker Illumination: Ambient
Display type: Turnstile Ad Dimensions: 12ft. X 1ft. (Refer to ad spaces for die cut portion) Ad Material: Monomeric Calendered Vinyl JT 5829 P / JT 5829 PM Illumination: Ambient
TURNSTILE AD
CONTROL BOOTH AD Display type: Control Booth Ad Dimensions: on file Substrate: 17oz. Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM Illumination: Ambient
INDOOR WALL MURAL Display type: Indoor Wall Mural Dimensions: on file Substrate: 17oz. Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM Illumination: Ambient
SPECIAL EXECUTION Per Arrangement
EVENTS Per Arrangement
ROLL-UP DOOR BOX Display type: Roll-up Door Box Dimensions: on file Substrate: 17oz. Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM Illumination: Ambient
PROMO & SAMPLING Per Arrangement
INDOOR BEAM AD Display type: Indoor Beam Ad Dimensions: 5ft. X 20ft. (Shaw) / 6ft. X 24ft. (Ayala) Ad Material: Photographic Flex Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )
SINGLE FACE BILLBOARD Display type: Single-Face Billboard (Ayala) Dimensions: 4ft. X 12 ft. Ad Material: Photographic Flex Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )
WALL MOUNTED Display type: Wall Mounted Ad (Taft, Ayala, and Shaw) Dimensions: 9ft. X 9ft. / 9ft. X 7ft. / 9ft. X 6ft. / 9ft. X 3ft. / 8ft. X 8ft. / 15ft. X 8ft. / 7ft. X 9ft. / 7ft. X 10ft. Ad Material: Tarpaulin 17 oz. - Blackout Illumination: Ambient
ENHANCED LIGHTBOX Display type: Enhanced Lightbox Dimension: 7ft. X 10ft. Ad Material: Photographic Flex Illumination: Back-lit 6-9pm (E.O. 477 sec. 18 )
TRAINWRAP TRAIN POSTER TRAIN TUBE CARDS
TRAIN ADS
TRAINWRAP Display type: Train Wrap Dimensions: 1,475.28 sq. ft. (2 sides) Ad Material: Illumination: Ambient
TRAIN POSTER
Display type: Train Poster Dimensions: 32in. X 16in. Ad Material: Mactac - JT 5829P Illumination: Ambientmbient
TRAIN TUBE CARDS Display type: Train Tube Cards Dimensions: On File Ad Material: Mactac - JT5829 Illumination: Ambient
TRACKWORKS Office Address: 9th Floor, IBM Plaza Bldg. Eastwod City, Libis, Quezon City. Phone: +63.2.7091016 / +63.2.7037211 / +63.2.4216447 Email: ask@trackworks.com.ph