Bio Eco Actual Yearbook 2024 - Trends 2025

ORGANIC TRADE MAGAZINE

Organic Retailers’ Value-Driven Strategies

How specialist retailers are adding value to thrive in challenging times

ORGANIC MARKET

Fréderic Faure (Biocoop): “The market is picking up again”

Page 8

TRADE SHOWS

BIOFACH 2025: More organic food on your plate

Page 18

COSMETICS

Natural Cosmetics Week: A global celebration of sustainable beauty

Page 32

Covered market in Colmar, Alsace, France.

Good Prospects for Organic

We start the year with good prospects for the organic sector. Growth and greater awareness of the advantages of organic food by consumers are expected. The second half of 2024 has been good, increasing sales in practically all categories. Specialized stores have been adapting to the new circumstances by adding value by organizing activities that promote knowledge of the benefits of organic products. The large ones have been incorporating a greater offer and the natural and organic store chains continue with their growth dynamic.

2024 was a complicated year, however. In some EU countries, bad practices have been uncovered by some producers and certifiers, so confidence in the Euro Leaf may have deteriorated a little. It has also been a year in which discontent has surfaced among some farmers and fishermen who have been harmed by the signing of new agreements with markets outside the EU, which can compete with lower prices due to lower costs in their countries of origin. There is also rejection of the new regulations necessary to avoid the total plundering of the oceans and the pollution and depletion of the natural wealth of the soil. Some policies have not been applied to avoid the discontent of the sectors harmed in the short term by these regulations, which seek to guarantee a healthy future for all.

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specialist retailers are adding value to thrive in challenging times

to export organic

to

for organic products in Portugal on the rise

Smallholders need support to adapt to new organic regulation

OPINION FORMERS

Jesús Bastante (Taifun) 17 David Caré (Ecotone) 10

Maria Dawson (Clearspring)

Game-changing policies are needed to make it a ‘high five’

EU cycle 2024-2029: what’s on the organic menu?

Public meals: a driver for organic food and farming!

Patents threaten traditional breeding and food sovereignty in Europe

Jabones Beltran: organic

handmade soap producers

Cosmetics

a global

ORGANIC TRADE MAGAZINE

How specialist retailers are adding value to thrive in challenging times

Specialist natural and organic retailers are finding ever more imaginative ways to create added value, helping to grow a loyal and informed customer base. Jim Manson reports.

“The days when you could just open the doors to your store and think that made you retailer are long gone. Today, retailing is about experience, it’s about theatre, education and performance.” That’s the view of UK-based health store owner Cheryl Thallon, who is also the founder of ethical vitamins brand Viridian. She says that one of the most striking features of the UK natural and organic retail scene is the strength of the independent channel. There are around 1,000 ‘Indies’, mostly in single-store ownership, often family-owned.

Reimagining retail

Thallon says these specialist health food stores are having to reimagine themselves to stay relevant as shopping habits change sharply. Even small stores often now have a cafe area, offering hot and cold drinks, lunches and healthy takeaways. Unused rooms are frequently used as clinics, which are rented out to local therapists. As well as generat-

ing additional income, the therapists often refer their clients back to the store with products recommendations, creating a perfect symbiotic relationship.

In-store sampling, cookery demonstrations and educational talks help to create retail theatre and attract new customers.

Multi-purpose venues

A spokesperson for the retailer trade association Health Stores UK told Bio Eco Actual: “Specialist natural products retailers are increasingly becoming multi-purpose venues. While in-store product sales remain the primary function and income stream, store owners want to extract maximum value from the premises they own or lease.

“Our members are doing some incredibly creative things. Many of our stores now stage evening events. One recently organised a Fairtrade fashion show and another has a regular ‘club night’, with the owner acting as a resident DJ! Other stores have collaborated with neighbouring retailers, to encourage a cross-pollination of customers.”

NaturaSì organic supermarket in Barcelona, Spain.

ORGANIC MARKET

Testing, testing

Larger health and wellness chains are also expanding their offer in a bid both to drive sales and harness their specialism. For example, leading UK health food chain Holland & Barrett recently announced that it is launching express in-store DNA testing.

The 20-minute test (results are sent direct to the consumer’s smart phone) shows whether customers are either ‘fast’ or ‘slow’ caffeine metabolisers, as well as assessing the oxidative stress on their skin. Holland & Barrett says store advisers will help customers use their DNA report to “find bespoke product recommendations tailored to their unique biology”.

London-based Planet Organic meanwhile has been staging a series of evening discussions in its stores with high-profile change-makers in the food and eco sectors. The retailer wants to proactively engage its customers at a deeper level on the values that underpin its business ethos.

Breaking out

Breaking out of the traditional store format is another way retailers are putting themselves in front of new customers. Last year Herbolario Navarro introduced its first food truck to enable consumers to try healthy versions of street food favourites in entirely new venues.

In-store concessions and co-locations with other retailers are also being explored. Last year Veritas announced that it was teaming with sports retailer Decathlon to create a branded space in Decathlon’s Rivas-Vaciamadrid outlet. In the UK, Holland & Barrett announced that it would be opening mini-stores inside three branches of the fashion retailer Next.

Italian natural products retailer NaturaSì has created an ambitious Farming Festival, being held in September 2024 at the Saint Michael Jesolo biodynamic farm. The event promises “a unique opportunity to learn about the projects that revolve around the NaturaSì ecosystem” and will feature discussions, live music, tastings, workshops and story-telling.

Adding value, building customer loyalty

In-store events: From in-store talks to sustainable fashion shows, stores are becoming a stage for all types of events that add value and boost sales.

Cafés and food-to-go: In-store cafés make retail venues more social places. A food-to-go offer attracts the young professionals demographic.

Collaborate with other retailers: Collaborations between retailers on the same street can have surprising benefits.

Non-traditional locations: Some leading natural products retailers have successfully introduced co-locations and concessions in non-traditional locations.

Support local: Stocking more locally produced products is proven to increase sales, and underlines a commitment to sustainable sourcing.

Demonstrate your values: Specialist retailers can add value by broadcasting their values and projecting their business personality, further differentiating themselves from homogeneous supermarkets chains. French organic cooperative Biocoop, for example, makes very visible its commitment to ‘no-GMOs’, ‘no ultra-processed’, ‘supporting local’ and ‘fair’, and its target of being ’50% bulk-buy by 2025’.

Festivals, fairs and local markets: Participating with local festivals, fairs and markets and can lead to increased store footfall and reach new customers.

Loyalty cards/apps: Many retailers offer loyalty cards and discounts. Bespoke apps such as the one operated by Germany’s Bio Company allow more sophisticated integration of these benefits along with in-app access to magazine-style articles.

Retailer clubs: Retailer clubs – such as those operated by Veritas and Sweden’s Life chain – deepen engagement with consumers. Jim Manson

Biocoop La Joliette organic supermarket in Marseille, France.

Lukas Nossol (Dennree)

“We put all efforts towards 100% organic as the only way to go”

Lukas Nossol is the Head of Communication for Dennree and BioMarkt Verbund (BioMarkt association). In 2024, Dennree celebrated a remarkable milestone: the 50th anniversary of the leading Central European family-owned organic business. “The anniversary gave us the opportunity to look back on our humble beginnings and be proud of what we have achieved so far. 2024 was full of activities with employees, partners and customers. All together, we are very proud of what we have achieved so far”, shares Mr. Nossol in this exclusive interview with Bio Eco Actual.

When does a product become a Dennree product?

As a specialist organic food retailer in the BioMarkt Verbund, we attach great importance to organic quality and variety in our product range. Both are once again reflected in our own brands Dennree, Gustoni and Königshofer, which are of great importance to us.

With our own brands in organic quality, we are now broadly positioned in all product ranges: Königshofer offers a large selection of meat and sausage products as well as eggs, Gustoni offers Mediterranean food of the highest quality and Dennree products enable our customers to buy organic for their daily needs thanks to their excellent price-performance ratio.

All of our products reach at least the EU-Standard for biologically produced Products and around a third of our own-brand products are certified by organic farming organisations, including Bioland, Naturland, demeter, Biokreis and Bio Austria. Bioland and Naturland account for the largest share. Our total of around 1000 private label products are very popular with our customers–not least be-

cause they cover a wide range of preferences thanks to the breadth and depth of our range.

How does Dennree offer comprehensive advice and service to retailers and independent shops?

At BioMarkt Verbund, we are around 530 independent BioMarkt stores and Denns BioMarkt stores in Germany and Austria. We want to develop the organic movement for the future and see the diversity of independent shop owners as crucial part of the organic sector. Thus, we developed several services and tools specialised for the administration of organic stores. Operating several hundred stores on our own, we are retail specialists and openly provide our knowhow to our partners.

How has BioMarkt Verbund developed so far and what are its prospects of growth?

We are very satisfied with the development of the BioMarkt network. We are the home base for organic specialists in the whole value chain. As leader in the organic sector, we still put all efforts towards 100% organic as the only way

The origins of the leading marketplace for organic producers

The Dennree company was established by Thomas Greim in 1974 and its name ‘Dennree’ originates from the French term for ‘basic foodstuff’. The name is an expression of Thomas Greim’s vision to make organic products available to everyone, and it has shaped the company’s development to this day. Established as a wholesaler, Dennree grew into being also a specialist organic retailer. For over 50 years, Dennree has been committed to advancing the organic movement in an integrated way.

Due to his closeness to nature, Thomas Greim identified early on with biodynamic farmers who were still not very widespread at the time. They were based in Chiemgau and he took the opportunity to drive their milk to nearby Munich. As a nature-loving person he believed that biodynamic farming is the right way to produce staple foods of the highest quality. He found a dairy to process the milk into drinking milk, yogurt, soured milk and kefir. The products were sold to a number of health food stores and forerunners of the first health food stores.

to go. At the same time, we witness a steady increase in our base of customers and their loyalty and trust levels towards organic.

How important is transparency for you, and how do you put it in place, with your business partners and consumers?

Transparency is very important to us. Together with our partners in the BioMarkt network, we develop weekly offers and marketing campaigns in a democratic manner. Our long-standing partners and we share common values and the drive to make a diet with organic food possible for everyone. Transparency is also important in our relationship with our customers. The customer should be able to recognise ingredients, origin or reliable labels. With our editorially produced magazines Kreo and Kreomi (for children), we offer our customers added value and important background knowledge.

How does Dennree contribute to a fair value chain?

First of all, our products are produced completely organically, which has a great impact at the regions of origin. Farmers and nature’s health increases without conventional inputs.

To implement the EU Supply Chain Act, we have invited all suppliers to share data with us via an electronic data base. We also have fixed contractual agreements with our own-brand suppliers in particular, regarding quality and social standards.

At the end the biggest challenge for us is to communi cate the added values of products to customers achieving an understanding of higher prices.

Communication and trust building: what strategies are, in your experience, most effective in encouraging consumers to purchase organic products?

As organic speciality stores, we want to inspire our local customers for the diversity of organic and the organic con cept. As equals, we share the common conviction of treating nature and what surrounds us with care.

Our clear values are our drivers. Our value driven efforts are perceived on a rational basis as well as on an emotional basis.

Which are in your opinion the biggest opportunities and challenges for the organic movement in 2025?

Climate change is still one of most challenging tasks we have to face. With a volatile market and politics–it will be a challenge to secure raw material in quality and quantity.

ORGANIC MARKET

Fréderic Faure (Biocoop)

“The

market is picking up again”

Frédéric Faure is the Vice-President of Biocoop, the leading specialist organic retailer in France with over 740 stores accross the country. With a degree in water and environmental management, Frederic quickly realized that he couldn’t work without giving meaning to his professional life. His professional experiences led him to join LA Bio. He became part of the collective SCOP les Artisons, the Biocoop shop in the Stéphanoise region. First as an organic baker, then as one of the happy co-managers of this business. Since then it has found this meaning in Biocoop and its cooperative project.

Biocoop was founded in 1986. How has it become the leading distributor of organic products in France?

First of all, it hasn’t been as simple as that. We’ve been through many crises of growth, of market, of conscience. We’re almost 40 years old, and over these four decades, our model of militant retailer has established itself as the leader in specialised distribution in France, and has always been more convincing than the others.

Firstly, because of the uniqueness of our model, which is the only one of its kind in France, bringing together farmers, shops, employees and consumers in a single cooperative.

Secondly, because of its high standard offering and internal specifications that go beyond French and European organic specifications, and which take into account the social virtues of a food product (fairness, size of companies, etc.). The heterogeneity of its sales outlets in terms of their geographical location, size, etc.

And finally, through its customers, committed and ready to follow the Biocoop brand and recognise its commitment.

Cooperation has been an integral part of Biocoop from the very beginning.

I’ll try to focus on a few key facts: Firstly, employees of the cooperative, the shops and the farms can be Biocoop Employee Members. This means that they have a real say in the governance of the cooperative. We try to work with other cooperatives and build economic and affinity partnerships with this type of business. Our farmers are also members of cooperatives, which is compulsory.

We are also a company that functions like any other, with general management and operational support departments. On the other hand, we have to comply with the spirit of our cooperative and prove that our operations are carried out within a framework that suits our members. We define our offer, structure and logistics through various commissions and committees that bring together elected members and employees of the cooperative to guide the cooperative’s operational choices.

What values drive Biocoop’s philosophy and activities?

Our charter answers your question so well that I’ll let it speak for itself: “The aim of our network of Biocoop shops is to develop organic farming in a spirit of fairness and cooperation”.

In partnership with producer groups, we create fair trade channels based on respect for demanding social and ecological criteria.

We’re committed to the transparency of our activities and the traceability of our supplies. As a member of professional bodies, we monitor the quality of organic farming. Our Biocoop shops are places where people can exchange ideas and raise awareness about responsible consumption. And I can tell you that we are genuinely putting this into practice, and it’s not easy every day! But our collective and complementary spirit is our strength.

IN FIGURES, BIOCOOP IS DOING WELL, WITH POSITIVE GROWTH OF +8%

What are the challenges and opportunities the organic market in France is facing?

In my opinion, the biggest challenge is to preserve our organic, fair trade and French quality sectors, in a

market that has suffered a major setback at a time when everyone believed that organic farming was going to progress, driven by individuals who understood that it was the right way to produce, eat and take care of the planet. In fact, I think this is the case all over Europe.

The market is picking up again and in a few years, the supply side of the industry will be under pressure again, because production is shrinking with a great deal of inertia (you don’t set up a farm and convert to organic in the blink of an eye). Preserving our production and processing facilities is a big challenge. Finally, and this is more of a prayer than a prediction, I hope that we’re still showing the best possible way forward in a world that needs sustainability and robustness. Not just trade, but fairer trade. In figures, Biocoop is doing well, with positive growth of +8% to date* compared to last year. (*Interview conducted in November 2024).

What is the situation of the organic sector in Europe?

As I was saying, the European market has behaved in much the same way as that of our British, Belgian, Dutch, German and Italian neighbours. Very strong expansion (+20%) with a great deal of interest from supermarkets in a buoyant market. This has had an amplifying effect. Then an unprecedented downturn in the market following the management of the health crisis and the ensuing downturn in household consumption. We then went to -20%.

Fortunately, this did not last, and the market recovered, but it left deep scars on the organic landscape, especially upstream. Right now, we’re all back on track, with growth more or less the same, slightly higher than inflation, and volumes down slightly. The number of specialist distributors has fallen, and supermarkets have withdrawn. We have a market that’s picking up again, because people haven’t forgotten that we were proposing concrete solutions to the problems of the future, particularly climate change.

How do you think the European organic sector will evolve?

What I believe is that organic farming is a matter of course. And that after a new wave of mistrust on the part of the leaders, who are still very worried about the profound changes taking place in society, a new awareness will emerge. The public, whom you call consumers, have not given up on us as much as we might have feared. And those we had deeply convinced even supported us during this period. Since the way we look at food, health, agricultural production and our relationship with the Earth are all key to a desirable and happy future, I’m convinced that we have a bright future ahead of us. Days of change. Those of organic farming.

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OPINION FORMERS

David Caré (Ecotone)

“The

organic specialized channel is

returning to levels of growth that we haven’t seen for a while”

David Caré is the newly appointed Managing Director France HFS and Southern Europe at Ecotone. Ecotone is committed to making organic food mainstream under the motto “food for biodiversity”, and is the first group of food companies in Europe certified as B-Corp. As a mission-driven company, an organic pioneer, and a plant-based food leader, Ecotone’s purpose is deeply rooted in its business model. David shares insights on his expanded responsibilities and the future direction of Ecotone.

Congratulations on your recent appointment as Managing Director France HFS and Southern Europe at Ecotone. How do you feel about this expansion of responsibilities?

It’s an interesting challenge to be able to take the best practices and learnings from the Southern Europe business, and to take from the French HFS great experience and leadership position to also feed into the rest of the business. It’s a fantastic opportunity to find some synergies.

Ecotone is known as the first group of food companies in Europe certified as B-Corp. What does this mean for the company and for you personally?

The group and most of our companies are pioneers in the organic markets and sustainable business. We are part of the companies that have both an environmental and a social impact, and an entire movement of inclusive, equitable and regenerative economies. We want to have a high social and environmental performance and B-Corp has a very rigorous assessment.

We want transparency. Most of our products are organic, clean label and have a very good traceability. B-Corp is a way of going beyond organic and sustainability and then really showing the impact to the world. Just remember that apart from being the first to be certified B-Corp, we are also one of the top food brands globally in terms of score for B-Corp.

Personally, it means coming to work knowing that we are doing the right thing to have a positive impact, not just for today, but for tomorrow.

What have you learned from some of these brands?

They are authentic. They’ve been there from the beginning and they are leading the organic movement. We also have brands that have been consistent and coherent with what the company stands for, which is “food for biodiversity”. Allos, Zonnatura, Bonneterre, Bjorg, Isolabio, Biogran, Ecocesta, Kallo Food... They all have a massive impact on the food system.

How does Ecotone operate and how is that reflected in the different markets?

We have the pioneer brands, most of the time the ones for local consumers, because they are kind of endemic. And we also have fantastic brands in our portfolio that are capable to join them, like Cupper/Clipper.

We have to attract mixers or people that are not yet consuming organic product. And this is done by the multi category approach that we have. We have a very tight factory network that caters for our core categories: tea, cereals and dairy alternatives.

The brands with which Ecotone engages with consumers vary by country. Could you mention some of your key brands in the countries you now oversee?

“SPAIN HAS A POTENTIALLY 1% OF THE BASKET TODAY, WHEN YOU CAN GET UP TO 6% IN THE FRENCH MARKET”

We have the grocery business and the HFS. In each country there are local players: Biocoop (France), EcorNaturaSì (Italy), Veritas, Herbolario Navarro, Bioconsum (Spain), Celeiro (Portugal). The structure of the market is very similar, very local. This channel is returning to levels of growth that we haven’t seen for a while. The consistency of the market is paying off.

“70% OF BIODIVERSITY LOSS IS DUE TO FOOD PRODUCTION”

The grocery business has been growing very fast in recent years, and is maintaining a decent level of growth. But consumers have needs. Italians and French are much more organic but also local. In Spain and in Portugal, the local attribute isn’t that relevant. And also, the penetration levels are much lower. Spain has a potentially 1% of the basket today, when you can get up to 6% in the French market. We still have a long way to go in terms of consumption.

What strategies does Ecotone have to make organic food “mainstream”? What are the biggest challenges Ecotone faces in promoting organic food?

We want to reach as many consumers as we can to grow both the organic business and penetration. Organic is already mainstream: you can find options in restaurants, hospitals, airplanes, supermarkets, the specialized channel and online. It’s down to us to continue to push organic as much as we can.

We are all looking for some kind of support from institutions and governments. A reduced VAT could help to reduce the gaps in some price. Even though in some categories, we are now very close to conventional food. We also need a boost to push organic options in canteens, hospitals and all the public places where you could be served food.

70% of biodiversity loss is due to the production. Having a wider consumption of organic food will help us to definitely preserve and improve biodiversity.

What are your goals for Ecotone?

It’s key to have engaged and committed teams. To be sure that we are available in all our core categories with the best offering possible and cater not just for the premium or the more expensive offers, but also some affordable ones. And to work on synergies, to build some strong partnerships.

We are facing an important time in terms of loss of biodiversity and climate change. I’m not sure yet if we have managed to connect the dots between the way we feed ourselves and the impact it has on the planet. This is not just a lobby game, but more a common interest for humankind, and I believe we will make some great progress.

Game-changing policies are needed to make it a ‘high five’

As the five-year countdown to the 25%-organic-by-2030 target begins, will 2025 bring the ‘game-changing’ policies leading organic advocates are calling for?

2025 is a year of unavoidable symbolism for Europe’s organic food and farming industry, marking the beginning of a five-year countdown to the EU’s 25%-organic-by-2030 target. To date, progress towards meeting the 25% target has been variable, with member states moving at very different speeds. In November 2024, the European Environment Agency warned of the “high certainty that the (25%) objective will not be met by 2030”. Two months earlier, the European Court of Auditors identified “persistent gaps and inconsistencies” in policy support. Meanwhile, analysis by the Thünen Institute suggests that organic’s share of total EU farmland in 2030 is likely to stand at around 15%, significantly short of the 25% target figure.

But instead of plunging the organic sector into collective gloom, these warnings have galvanised the industry. Leading actors have mobilised to demonstrate how examples

of best practice, policy support and market stimulus from organic front-runners – such as Denmark and Germany – can “be taken down from the shelf to drive rapid transition today”, as the prominent Danish commentator, Paul Holmbeck, has put it.

Bring on the game-changers

Holmbeck says that “the best policies come from when policy makers work in close dialogue and collaboration with the organic sector”. He cites Germany, committed to achieving 30% organic agriculture under its Organic Strategy 2030, as a prime example.

Holmbeck argues that hitting the 25% target will require “game-changer” policies, such as lower VAT on organic food. But he also points out the importance of active sectoral engagement with ministries and policy makers. “In the countries I have been working with I often find that ministry officials genuinely want to upscale organic, so we – the organic industry – need to be there providing technical and policy support.”

Motor for change

Michaël Wilde, founder of The Organic Embassy, is clear that the Farm to Fork strategy–and its 25% organic target–remains the principal “motor for change”. He was in London in late 2024 to explain how a new national action plan is reinvigorating the Dutch organic industry. With the bold objective of growing organic agriculture from the current 5% of cultivated farmland to 15% by 2030, the plan – backed by €80 million of government funding – is now driving growth across the whole sector. He commented: “Farm to Fork is the reason why we have an action plan, it’s the reason why supermarkets are moving forward, it’s the reason why large companies are saying that 20 to 25% of the food we serve to our employees must in future be organic.

ANALYSIS BY THE THÜNEN INSTITUTE SUGGESTS THAT ORGANIC’S SHARE OF TOTAL EU FARMLAND IN 2030 IS LIKELY TO STAND AT AROUND 15%, SIGNIFICANTLY SHORT OF THE 25% TARGET

FIGURE

But the report’s standout conclusion that organic “is the only regulated sustainable production system that already delivers environmental and climate protection” provided an energising end-of-year boost for the sector.

IFOAM Organics Europe president, Jan Plagge, captured the significance of this development at a hearing of the European Parliament Committee for Agriculture when he commented on the “unprecedented consensus” behind the declaration.

‘Don’t conflate regenerative with organic’

We don’t have to defend organic anymore

“What’s so important about this is that we don’t have to defend organic in the Netherlands anymore. This is the Dutch government saying that organic is a key part of the solution for sustainable agriculture transition. This makes it much easier for us to move forward together with companies, NGOs and municipalities. We can now say to them: Don’t choose organic because the Dutch Government wants you to use organic – choose organic because it enables you to fix the challenges you have.”

Unprecedented consensus

In September 2024, the European Commission published the final report of the Strategic Dialogue, a major-cross sector review of EU food and farming that aimed to “shift the debate away from the current polarisation”. Ordinarily, this might not be the sort of thing to get the blood pumping.

While it is likely that a toolbox of approaches – organic, agroecological and regenerative – will be needed to achieve the sustainable agriculture transition, there is growing concern that regenerative agriculture (or ‘regen ag’) is becoming a significant vehicle for greenwashing. But we are now starting to see European regulators clamping down on this damaging trend. In November, the UK’s Advertising Standards Authority issued new advice aimed at “cultivating compliance” in the regenerative agriculture sector. And the watchdog has warned companies specifically “not to conflate regenerative with organic”.

Urgent climate priorities

The devastating effects of global heating seen across Europe in 2024 will bring added urgency to the climate impacts of agriculture in 2025 and could finally produce a decisive shift in governmental recognition of the huge mitigation potential of organic and agroecological farming systems.

Despite the framing of the 2024 farmers’ protests as ‘anti-green’ by parts of the media, their actions have served to highlight deeper problems that exist in farming – low farm gate prices, inflated land prices, small farm decline and, increasingly, crop failures due to the direct effects of global heating.

Away from the headlines, the reality is that many farmers want to be responsible stewards of the land. As Michaël Wilde said in London: “Most farmers I speak to, particularly the younger ones, want to farm sustainably and are often open to organic – but they want to be supported and paid properly for helping with the sustainable farming transformation.” We must hope that in 2025 that their message is heard, so that the momentum for substantive change becomes irresistible.

Jim Manson

EU cycle 2024-2029

What’s on the organic menu?

The past EU term was intense as the organic edifice was entirely reshaped. As the ‘new’ Organic Regulation 848/2018 started its implementation journey, some 25 legal acts were passed to supplement or to amend it, or to ensure that it is uniformly applied across the EU. The past term also saw the birth of a new EU Organic Action Plan, which sets out an extensive list of non-regulatory actions and initiatives to increase the production and consumption of organic products and to make the sector more sustainable.

What does the 2024-2029 EU term look like? The efforts will focus on executing the new framework and on evaluating what’s working and what can still be improved. Work on legislation is not finished, however, and should continue in the next five years.

Firstly, a keenly awaited report and a legislative proposal on the presence of non-authorized substances (mostly residues of chemical pesticides) in organic products is due end 2025. It will be preceded by independent scientific advice from EU technical bodies, such as the European Food Safety Authority (EFSA) and the Joint Research Center (JRC).

“It is time to resolve a problem that has weighed on the sector for too long” said Aurora Abad, Secretary General of OPTA Europe. “Because it is a problem of a purely technical nature, we welcome that room has been made for science and we are confident that it will light the way out”.

Trade will also be in the spotlight in the next five years, as the new import and export regime for organic products

will come into effect. Intended to boost the export opportunities for organic producers, its success will depend on the European Commission’s ability to handle the trade negotiations that must be simultaneously conducted with 13 countries during the next two years. The recently elected European Parliament will be asked to ratify these agreements before they can enter into force in 2027.

“Exports of EU agri-food products is a success story and organics want to play a larger role in it”

“Exports of EU agri-food products is a success story and organic should play a larger role in it” said Stefan Hipp, President of OPTA Europe. “The organic processors have everything it takes to succeed: high-quality products with a high credibility in foreign markets and trade expertise. We are just missing the automatic acceptance of products that have been produced under EU organic standards to enter some export markets, so we look forward to the upcoming organic trade agreements.”

As important as the organic menu will be the capacity of the sector to take center stage in all cross-cutting policies. The newly reelected president of the European Commission Mrs. von der Leyen has committed to deliver a new European Strategy for Agriculture and Food as well as to prepare a plan for agriculture to adapt to climate change. In this path to a greener agriculture, organic companies hold an undisputable leadership position.

And amongst the special dishes that are in preparation in the EU oven, a watchful eye must be kept on the one on gene-edited crops (New Genomic Techniques) to make sure that the final recipe includes the necessary dose of legally binding traceability and labelling to give organic companies and consumers keen to be protected from NGTs the tools to exert their right of free choice.

OPTA Europe is willing to work with the new Members of the European Parliament and the future Commission to make this EU cycle a springboard for organic companies. Aurora Abad

How to export organic products to Spain

Asound and coherent strategy is essential for successfully introducing a brand or product range into the Spanish organic market. The question is: what are the key factors for having a strong presence in the points of sale?

General recommendations for the successful export of organic products to Spain

To meet consumer expectations, one of the elements a product should have is adherence to high-quality standards. It is highly advisable to offer a superior product made with quality ingredients and produced through sustainable and responsible practices in order to capture the consumer’s attention.

Another fundamental aspect is adaptability to the market. The organic market is constantly evolving, influenced by the political-economic context and consumer trends. The Spanish organic market in particular is very large and highly fragmented. Therefore, having a thorough, first-hand understanding of the market can make the difference. One of the best recommendations is to develop a tailored strategy for each of the traditional distribution channels: health food

Sol Natural: It’s a match!

With over 30 years of experience, Sol Natural – Vipasana Bio is a pioneering importer and distributor for the Spanish organic market. Founded in 1992, it currently distributes more than 1,400 references, maintaining the spirit of a family-run business. With a strong organic philosophy, Sol Natural stands for a more sustainable food system. Their purpose is to bring high-quality products to most point of sales, offering a wide range of organic food products.

Sol Natural has witnessed the evolution of the organic sector in Spain, from its humble beginnings to the significant growth it is experiencing today. With extensive experience, indepth market knowledge, and a solid philosophy, Sol Natural has become an excellent distribution partner for any brand looking to introduce their products into the Spanish market.

stores, pharmacies, online retail, and large-scale distribution. Additionally, offering the best possible value for money, being consistent with each sales channel, is essential.

It is also highly advisable to design a strong marketing strategy. Having an active annual promotional plan, combined with press campaigns and point-of-sale advertising, is an effective approach for gaining visibility and credibility.

The product must meet all the necessary legal requirements to be commercialized in Spain. This includes compliance with the European Union’s organic production regulations and ensuring that the product meets the relevant food safety and labeling regulations. In this regard, it is essential to ensure that the labeling complies with both linguistic and regulatory requirements, including clear information in Spanish about the ingredients, nutritional values and certifications.

Selecting a single importer capable of representing the product across all distribution categories and acting as a strategic partner to centralize operations and represent the brand in the Spanish market is highly recommended.

Maria Dawson

“Our ethos, values and principles have never changed”

Maria Dawson started working at Clearspring as Sales & Marketing Manager in 2012. However, she has been part of Clearspring for most of her life as the daughter of founder Christopher Dawson. Maria has grown up cooking and eating Clearspring products and supporting the family business; whether hosting tastings in stores, talking to customers or spending family ‘holidays’ visiting suppliers in Japan. She is the ultimate encyclopedia for all things Clearspring!

What inspired the expansion from a few Japanese organic products to over 300 diverse offerings today?

Given our motto to ‘work and play to convert one more acre back to organic each day’ it was inevitable that we would continue to grow our product offering. Clearspring was founded to help support organic, artisanal and traditional Japanese producers and craftsmanship. In 2000, as more people began to demand a wider range of products that met the Clearspring standard, we started to grow our offering. What has not changed is our commitment to exceptional flavour, premium quality, organic and plant-based foods. And we’re still an independent family business!

Can you share some insights into the traditional methods used in crafting your Japanese specialties?

The secret to the uniqueness and flavour of our Organic Japanese products is the truly remarkable craftsmanship and expertise of the producers we work with. They only use the finest quality organic ingredients and use traditional methods and techniques that give our products a flavour you can’t achieve using more modern, mass-market production. A principle that we use across all our products is that they should be minimally processed to deliver maximum flavour and nutritional value. This is extremely important to us and is something that we have been consistent on since day one. It is more important now than ever, as more people discover the harmful effects of ultra processed foods.

What are some unique challenges in maintaining high standards of quality and authenticity?

There is never a question about Clearspring lowering the standard by which our products are made. Whether that be the quality of the ingredients we use, or the efforts our producers put into ensuring that each product delivers on taste, quality and nutritional value. We are aware however that there are cheaper, inauthentic and non-organic products available to shoppers. Our challenge, which we heartily ac-

cept, is to show people the Clearspring difference. When you see the Clearspring logo, you can rest assured that there is no compromise. As well as being organic and plant-based, all our products are refined sugar free, non-GMO and free from all artificial colours, flavours and additives.

Innovation is a Clearspring fundamental—what exciting new products or recipe blends are you most excited about?

We are very excited to announce the launch of our very first sweet grab-and-go snacks range, with a unique twist: Organic Oat Biscuits available in Miso Maple, Matcha and Date flavour. These delicious Oat Biscuits are made by fourth generation artisanal family craft bakers in the Scottish Highlands, where they have been mastering the art of great baking for over four decades.

Sustainability is crucial today. Can you tell us about your initiatives, like removing plastic trays from your seaweed crispies?

Clearspring is committed to continually moving towards even greater sustainability. Over the past few years, we have made a lot of packaging upgrades, to make them more eco-friendly. One of the biggest and most impactful changes has been the removal of the plastic tray from our best-selling Organic Seaveg Crispies. The change has meant that we have eliminated almost five million single-use plastic trays each year, the equivalent of nearly 18 tonnes of waste.

How do you balance the market momentum with staying true to the brand’s roots and core values?

Clearspring’s ethos, values and principles have never changed, it’s actually the market that is finally catching up with us. We have been organic, plant-based and refined sugar free since day one, which was over 30 years ago. An increasing number of shoppers are now moving towards organic, plant-based and minimally processed foods, which is what has been at the core of our product range.

JOPINION FORMERS

Jesús Bastante

“We are all in the same boat, which is the common good”

esús Bastante is a professional who is convinced about food and the organic world. With a degree in classical philology, for 20 years he has been part of Taifun, a leading company in Europe in the production of organic tofu and derived products. Born in Ciudad Real, Jesús was appointed General Manager on January 2024 and is part of the soul and the trajectory of the German company. Taifun is known for its quality, origins, and values.

The concept of plant-based food is often associated with nutritional quality. Is this always the case?

Not always. We have many examples of vegan products that have a very long list of ingredients that are not natural and should be viewed skeptically. The equation between a vegan product and a healthy product doesn’t always work. As consumers, we need to be critical and read the list of ingredients.

What makes the Taifun production process special?

We try to respect the original identity of tofu as a food with a millenary tradition. Maintaining its simplicity is its best guarantee. We carefully handle the soy, are selective in choosing it, and turn it into tofu through a very elementary, very pure, original process. We introduce variations through very carefully selected natural ingredients. This sensitivity to the raw material in terms of its organoleptic potential, flavor, and texture… This is where essential work is done for a flavor effect and a pleasing palate experience.

How has the ‘1,000 Gardens’ project progressed?

We need a good match between seed, soil, and climate. We appealed to the willingness of amateur gardeners and customers, trying to present an attractive project that includes curiosity and a scientific angle. We succeeded. We have identified certain seeds that work very well in specific areas. That is the basis for planting soybeans that work. The evolution of this project is ‘The 1,000 Flowering Gardens.’ We are experimenting with soybean seeds and other flower seeds that have a short life span but protect the field and the plants from erosion. There is no other reference in Europe. It is really beautiful and creates positive effects. The farmer feels part of a collective story, and all this creates a bond.

What is Taifun’s vision?

It is the story of founder and pioneer Wolfgang Heck,

always based on love and respect for tofu. The way to understanding it, listening to it, and communicating with it. The idea arose that the ownership of the company should not be personalized in one person but in a foundation that links it to certain values of an ethical and playful economy.

Ethical in the sense of having values in our economic activity: respect and good relationships with suppliers, customers, and employees. All these components are equally important, and we try to create a culture of dialogue both inwardly and outwardly. Alongside this component, there is a playful, creative component. We work, and we feel passionate about it. Suppliers, farmers, workers, and customers—we are all in the same boat, which is the common good (Common Good Economy). The foundation wants to anchor all these values that have always been central to the company.

Now, as General Manager, these values are your guide.

It is a more global perspective. Companies have their own biography and write their own history. I have participated in this history from a very enriching perspective, which is the connection point between the internal and external world (customers, market, sales points, communication) of Taifun. Now the perspective is to keep in mind what our vision is, where we are going, encouraging the responsibility of each one, bringing together the individual potentials.

Will we see new varieties in Spain soon?

Beyond the individual retail product, tofu for food service is the new chapter that is opening up. How it is sourced and how it finds its place in canteens and restaurants. We notice that there is a lot of demand, and we are just starting. Bakeries want vegan biscuits and need silky tofu instead of butter. We are developing these products and seeing how we can implement them in our production plant and what technology we need. This is the new chapter.

BIOFACH 2025: more organic food on your plate

From 11 to 14 February 2025, international players will meet in Nuremberg, Germany, to discuss the future of the organic food industry. BIOFACH returns to the NürnbergMesse exhibition centre, providing the perfect setting to discuss the future of the organic food industry. The World’s Leading Trade Fair for Organic Food will offer a comprehensive insight into the many issues relevant to the organic sector, with a special focus on retail and the catering industry.

Sustainability as the future of out-of-home catering

Despite the growing importance of organic products, their use in out-of-home catering (OOH) has so far been limited. Hurdles such as a lack of availability, high costs and organizational complexity make the transformation difficult. At the same time, the sector offers great potential to establish sustainable food concepts and thus make a positive contribution to health and climate protection.

“Out-of-home catering has the opportunity to promote a sustainable food culture,” emphasizes Dr. Marisa

Hübner, a German doctor and transformation designer in the field of communal catering. By integrating organic products, institutions such as schools, hospitals and company canteens can promote healthy and environmentally friendly nutrition. However, this development goes far beyond the mere conversion of ingredients. It requires a holistic transformation that combines sustainability, taste and profitability.

There are many obstacles to the integration of organic products into the AHV. There is often a lack of reliable supply chains for regional and organic products that meet the specific requirements of commercial kitchens. Added to this are rising prices for food and energy, which limit the scope for action of many facilities. Nevertheless, there are ways to overcome these challenges.

A decisive lever lies in the creative design of menus By using plant-based alternatives or cleverly combining regional ingredients, costs can be reduced and quality increased at the same time. Dr. Hübner points to examples in which classic dishes have been made more sustainable

©NuernbergMesse / Thomas Geiger.

TRADE SHOWS

through innovative recipes with reduced meat content and more plant-based components – all without compromising on taste.

Practical advice and support are also essential in order to implement change on site. Projects that support businesses in the planning and implementation of organic concepts show that even small changes can have a big impact.

Switching to more organic food in out-of-home catering is not just a question of resources, but also a question of attitude. “There needs to be a shift in people’s minds and pots,” says Dr. Hübner. Training, role models and the sharing of success stories play a key role in driving change across the board. With creativity, innovation and collaboration, the industry can become a role model for healthy and environmentally friendly nutrition. “The opportunities are there–now we have to use them,” summarizes Dr. Hübner. The path towards more organic food in OOH requires courage, commitment and a common will to actively shape the culinary future.

How the proportion of organic food in out-of-home catering can be increased will be a focus topic at BIOFACH 2025. At the special ‘Out-of-Home Catering’ space (formerly the HoReCa – GV & Gastro meeting point) in Hall 6, companies will be showcasing creative and sustainable solutions for the out-of-home market. In addition to exhibitor presentations and the familiar communication and knowledge formats, the supporting program will be complemented by live cooking sessions and best-practice examples.

Organic food in the retail trade

The interplay between specialist trade, food retailers and discounters creates a dynamic competitive environment. That is why BIOFACH 2025 aims to expand the specific offerings for target groups such as the retail trade.

In the various supporting programmes for distributors, BIOFACH is introducing future-oriented concepts. Topics relating to the challenges and needs of the retail trade are presented in communicative and interactive formats like the SustainableFutureLab. Expertise will be available at the Fachhandel Forum or the Meeting Point BIOimSEH At this space by bioPress Verlag, visitors will find experts in the procurement of full-range organic products. The Retail Trend Tour offers an overview of the exhibitors and highlights for retailers.

Organic trends, innovations and creative ideas

An ecological transformation of the food system can succeed only if the entire food chain is taken into account,

from field to table and from table to the recycling cycle. And BIOFACH 2025 will provide more space for creative ideas. On two stages, the Innovation Stage and the Presentation Stage, exhibitors and experts will showcase sustainable solutions and product innovations.

At the Novelty Stand, visitors will find a compact overview of registered market innovations. German start-ups will introduce themselves at the “Young Innovators” pavilion subsidised by the German Ministry for Economic Affairs and Climate Action (BMWK). The “International Newcomers” pavilion will show everything the international organic start-up scene has to offer. Moreover, new companies will have the opportunity to present their ideas and products to the global trade audience in BIOFACH start-up pitches

As for the alternative and whole foods, the special area Experience the World of Planetary Health will focus on alternative protein sources and whole food products.

BIOFACH Congress: “Yes, we do”

In addition, the comprehensive BIOFACH Congress under the motto “Yes, we do! – How to effect change in the organic food segment” will offer exciting themed panels in order to highlight the solutions offered by the organic food industry and the approaches that could potentially drive the sector forward. The congress theme underscores the fact that the organic sector is a pioneer in the food industry not just in theory, but in day-to-day practice – and with complete dedication and conviction. In this context, it will highlight green finance, institutional catering and communication as the key levers of change.

BIOFACH chose the main theme in cooperation with the international patron IFOAM – Organics International and the German Federation of Organic Food Producers (BÖLW), the national honorary sponsor.

BIOFACH digital

In 2025, BIOFACH will take place both on site in Nuremberg and digitally. On the BIOFACH digital event platform, participants will find information on international exhibitors and their product ranges as well as details of the supporting programme.

Essential events in the global organic sector

BIOFACH 2025: «Yes, we do!»

The international organic fair calendar kicks off from February 11 to 14, with BIOFACH, the world’s leading trade fair for organic food. Once again, the NürnbergMesse exhibition center will serve as the meeting point where exhibitors and professional visitors from across the organic sector can explore a diverse range of international products and share insights about the world of organic food and cosmetics. This edition introduces expanded offerings tailored for specific target groups, such as retail. The challenges and needs of retail will be addressed through interactive and communicative formats like the SustainableFutureLab. Additionally, organic catering outside the home will take center stage in the «Organic Out-of-home» special area

Simultaneously, the BIOFACH Congress will provide an in-depth look at the numerous pressing issues in the organic sector. It will focus on the theme «Yes, we do! – How to effect change in the organic food segment», featuring presentations, seminars, panel discussions, and talks centered on three key levers for a secure food supply.

More information about BIOFACH available here:

medFEL: the meeting point of the fruit and vegetable world

The fruit and vegetable community will meet again this year at medFEL, a fair focused exclusively on the fruit and vegetable sector. The new edition will be held on April 23 and 24 at the Exhibition Centre of Perpignan (France) with conferences focused on key issues such as organic production and labeling.

More information about medFEL available here:

New dates

for the

Natural & Organic Products Expo

Natural & Organic Products Expo (NOPEX) is set to take place on May 12 and 13 at London Excel featuring changes, such as the launch of the Artisan Food & Drink Expo, a specialized zone, debuting within the Natural Food Expo.

More information about Natural & Organic Products Expo available here:

Free From & Specialty Food + Wine 2025 to be held in Austria

Professionals from more than 60 countries will meet on June 17 and 18 in Vienna for the event dedicated to organic, gluten-free, vegan, plant-based foods and food supplements: Free From & Specialty Food + Wine 2025

More information about Free From & Specialty Food + Wine 2025 available here:

Natexpo returns to Paris

Natexpo will be held in Paris from November 30 to December 2. With a strong focus on organic food, the event will host 200 conferences and thematic forums, in addition to conferences focused on the fruit and vegetable sector.

More information about Natexpo available here:

The premier event in the Nordic countries: Nordic Organic Food Fair

The Nordic Organic Food Fair, the leading trade event for organic and natural products in the Nordic region, is entering a new era in 2025. Following its Stockholm edition, the fair will return to Malmömässan, an exhibition and convention centre in Malmö, Sweden, on November 19-20, under the new management of Easyfairs Nordic.

Nordic Organic Food Fair 2025 will continue to feature an expansive exhibition floor, innovative product showcases, and valuable networking opportunities, reaffirming its reputation as the go-to event for retailers, buyers, and industry leaders seeking inspiration and collaboration in the organic and sustainable market.

More information about Nordic Organic Food Fair available here:

Middle East Organic & Natural Product Expo Dubai: the event in the Middle East

Producers, retailers, wholesalers, and distributors from around the globe will gather in the UAE for the latest edition of the Middle East Organic & Natural Products Expo Dubai

Taking place on November 17, 18, and 19 at the Dubai World Trade Centre, the expo will focus on five key segments of the natural market: food and beverages, health, beauty, lifestyle, and the environment. This is the only professional trade fair in the Middle East and North Africa (MENA) dedicated to organic, natural, and sustainable products. The 2025 edition marks its 23rd edition, featuring national pavilions and significant participation from international exhibitors.

More information about Middle East Organic & Natural Products Expo available here:

Organic trade shows map in Europe - 2025

London, May 12-13

Paris, November 30 - December 2

Irun, June 6-8

Malmö, November 19-20

Nuremberg, February 11-14

Vienna, June 17-18

April 23-24

Demand for organic products in Portugal on the rise

TThe area under organic farming represents 7% of the country’s utilised agricultural area (UAA), of which around 79% is located in the Alentejo and Beira Interior regions. The average size of organic farms is around 5 times greater than the average size of conventional farms.

The number of organic farmers has increased significantly in recent years. Olive groves, pastures, nuts, fruit growing and horticulture are the crops with the highest number of producers. With a population of over 10 million, sales of packaged organic products and beverages in Portugal were valued at €60.5 million

In recent years, the Lusitanian market has grown significantly, leading to the development of specialized distribution and organic markets (including those run by the

Agrobio Association, which aim to facilitate access to organic products and encourage local production and consumption of fresh, seasonal produce).

Portuguese supermarkets are increasingly developing their range of organic products, notably under private labels. Very active chains began offering products as early as 2002.

SALES OF PACKAGED ORGANIC PRODUCTS AND BEVERAGES IN PORTUGAL WERE VALUED AT €60.5 MILLION

Pingo Doce (Jeronimo Martins Group): with over 5,400 food stores in Poland, Colombia and Portugal. Leader in the supermarket and wholesale segments, with Recheio Cash & Carry.

With over 480 stores in 300 locations (mainland Portugal, Açores & Madeira), Pingo Doce operates a chain of supermarkets and integrates restaurant facilities in most of its stores. It has two central kitchens which,

Vineyards on the green hills. Douro Valley, Portugal.

in addition to the restaurants, also supply the stores’ takeaway operations.

Recheio, with 39 stores and 4 platforms, is the leading cashand-carry operator in Portugal, boasting the country’s widest geographical coverage.

The Jerónimo Martins Agro-Alimentar (JMA) division was created in 2014, with the aim of safeguarding the ability of the Group’s food retail businesses to directly supply strategic products, guaranteeing food safety and availability.

THE AVERAGE SIZE OF ORGANIC FARMS IS AROUND 5 TIMES GREATER THAN THE AVERAGE SIZE OF CONVENTIONAL FARMS

JMA operates in four business sectors: dairy, agriculture, aquaculture, fruit and vegetables. In 2020, JMA launched its fruit and vegetable business through a partnership for the production of organic seedless grapes, which will reach the market in 2023.

Also through a partnership, JMA will add the production of organic oranges to its portfolio. This will be the largest organic orange grove in Portugal, with the first harvest expected in 2025.

The conglomerate also has a presence in specialized retail with brands like Jeronymo (cafés) and Hussel (chocolates).

Continente is a Portuguese hypermarket chain belonging to Sonae Distribuição, with 383 stores. In 2017, Sonae, through Sonae MC, acquired 100% ownership of the BRIO organic supermarket chain and a 51% stake in the company behind Go Natural. However, these ventures faced challenges, resulting in the closure of eight Go Natural supermarkets (seven in Lisbon, one in Porto) and its online store.

Intermarché Portugal: Les Mousquetaires group plans to invest €240 million in Portugal by 2029 and already has 265 Intermarché outlets in Portugal, with sales of €2.99 billion in 2023 & its organic private label: PorSi BIO.

In 2016 Mercadona, Spain’s leading retailer, announced that it was embarking on its first internationalization project, in Portugal.

Founded in 1977 by the Cárnicas Roig group, Mercadona has 1,617 stores, including 51 in Portugal. In Portugal, Mercadona plans to end the year with a total of 60 stores nationwide.

ORGANIC MARKET

Hard discounters are also present in the organic niche: Lidl Portugal with its 270 sales outlets offers many organic products under its own brands, while Aldi Portugal (141 stores with plans to open up to 200) has increased its number of organic references by 48% in 2019 compared with 2018.

Minipreco (Auchan Portugal) offers organic products such as bananas, cookies, Kombucha...

The over-packaging of organic products in supermarkets is a significant obstacle to their development. A guide to good practice in the distribution of organic food products, prepared by APED (Portuguese Association of Distribution Companies) in partnership with DGADR (Directorate-General for Agriculture and Rural Development), is aimed at all operators in the distribution of organic food products.

Lusitanian specialized distribution: There are many small independent stores in the Lusitanian territory, with the first organic store opening in 1993.

The main chain of specialized organic stores is Celeiro, with 53 stores located mainly in major cities. Other chains include Bio Brassica in Braga, and MIOSÓTIS in Cascais and Lisbon.

Another distribution channel

Wholesalers, distributors and online sales: Bioatlântico, Circulo Bio, Merceariabio, Origens bio, Próvida, etc. Gerard Gontier

Douro river valley near Pinhao, Portugal.

Smallholders need support to adapt to new organic regulation

The new EU organic regulation redefines the rules for international organic production destined for the EU and Swiss market. FiBL now presents the results of an international study on the regulation’s impact on smallholder supply chains.

The main opportunities are enhanced integrity, transparency and consistent organic standards. However, many smallholder supply chains struggle to adapt to the fundamental changes and risk being excluded from access to the European organic market. The study recommends that policymakers and industry leaders provide targeted support to ease the transition.

The new Organic Regulation: significant changes

The new Organic Regulation (EU) 2018/848 introduces significant chang-

es to organic imports, aiming to enhance organic integrity. From 1 January 2025, organic imports from most third countries—except those recognized as equivalent by the EU and Switzerland—must fully “comply” with EU rules. Audits to verify compliance have only recently begun, so most 2024 certificates remain under the previous system of “equivalence”. These certificates will be accepted only under specific conditions and no later than 15 October 2025.

THE STUDY RECOMMENDS THAT POLICYMAKERS AND INDUSTRY LEADERS PROVIDE TARGETED SUPPORT TO EASE THE TRANSITION

The regulation defines new rules for certification of smallholder farmers as a “group of operators”. This has consequences for around 1800-2000 producer groups with about 1 million small-scale producers in not-recognized third countries, which are estimated to currently supply the European market. The changes will impact a wide range of organic products such as coffee, cocoa, rice, spices, bananas, coconut products, dried fruits and nuts.

25 ORGANIC MARKET

• Supply disruptions: It is to be expected that there will be challenges in supply chains during the initial years, leading to limited product availability.

More consistent standards

The revised regulation promises benefits such as a harmonized framework that levels the playing field for all operators, promoting clearer and more consistent organic standards. For organic producer groups that can adapt to the new requirements, there is potential for enhanced market access and stronger consumer trust in the organic label. Many stakeholders, including 40 percent of surveyed third-country producers and traders, view this regulatory clarity as an opportunity to fortify organic practices and maintain quality.

Struggle for compliance

However, the study highlights serious concerns for smallholder farmers and export-oriented producer groups that may struggle to comply with the new EU requirements. Key challenges include:

• Significant organisational changes: Approximately 70 percent of currently certified small producer groups must undergo organisational restructuring to meet the new Group of Operator rules. The involved legal and financial investments may be prohibitive.

• Market accessibility: Many organic smallholder supply chains will struggle to adapt to the new Regulation. Due to rising costs and increasing complexity, it is likely that for some, the European organic market will no longer be attractive or they will lose their organic certification.

Recommendations for support and adaptation

To mitigate these impacts, the study recommends that policymakers, development organisations and the organic industry cooperate and provide support to ease the transition.

• Suggestions include: Organic traders in Europe are advised to support their smallholder value chains e.g. by training, information und adapted contracts.

• Training and advisory services: Tailored training and technical support services for producer groups, control bodies and local consultants are essential.

• Financial and legal assistance: Offering subsidies or support payments for initial investments and legal advice could help smallholder producer groups to adapt.

• Better understandable compilation of regulatory rules and training materials for organic production in third countries. Adjustments of selected requirements in the ongoing legislative process.

While the EU’s new regulation represents an important step for the credibility of organic standards, its impact on global smallholder communities will require attention and proactive measures to ensure that producers in developing markets can continue to participate in the European organic market.

Public meals: a driver for organic food and farming!

Across the globe, organic organizations and governments are pioneering organic school meals and public procurement programs as drivers for sustainable food systems. Innovative models on all continents are providing not only healthier meals benefitting children and all citizens but also providing more, tasty, low-waste, plant-rich, culture-bearing and climate friendly meals where organic food provides added benefits for nature, climate, water quality and rural livelihoods.

In Copenhagen, “Food Schools” involve children in making meals and integrate food themes, including food production impacts, into classes for math, science and history. In Japan, 90% of 130 Organic Villages have introduced organics in school meals; school children are out on organic farms, and farmers are invited to lunch in schools. As we write, school children in Brazil are eating food from local organic and agroecological farms, and if current lobby efforts succeed, so will participants at this year’s COP 30 in Brazil.

These best practices stand in stark contrast to the lack of access to healthy school meals for millions of children, and downward pressure on quality of public meals and local

economies as more and more centralized public procurement agreements prioritize lowest possible price, lowest possible environmental care and no opportunities for small local and regional suppliers.

Find allies! Develop tools!

The organic movement is fighting back! Building coalitions of diverse stakeholders, breaking down barriers and developing new tools. Public procurement and particularly school meals provide a strong platform for organic goals for social equity and for broad alliances with allies working for health, education, equity, climate, smallholder farms, traditional food culture and a shift to more plant-based meals. The COACH project provides a Legal Guide on Farm to Fork Procurement, including organic goals and how to shift criteria weights from price to environment and open tenders to smaller local producers, including creative linking of bids to educational goals, where small local producers invite children to their farms.

The European Food Policy Coalition has developed a manifesto for public canteens with strong focus on organics,

©City of Copenhagen.

and the School Food 4 Change Coalition and the Buy Better Food campaign in Europe have united sustainable cities (ICLEI), European Public Health Alliance and IFOAM Organics Europe gathering 100.000 signatures for school lunches for all children, including goals for organic. New Taipei City, one of hundreds of Asian Local Governments for Organic Agriculture, and IFOAM Asia hosted the 2nd International Conference on School meals and Public Procurement in Taiwan bringing together, practitioners, organizations and governments from all continents to exchange lessons.

Holistic agenda

In Denmark, it’s a holistic agenda. Thousands of schools, hospitals, childcare centers, retirement homes, ministries, and even military barracks have transformed food preparation so that meals are more plant-rich, with less meat, more seasonal products, and much less food waste. This provides healthier, climate-friendly, organic meals within the same budget, because reductions in meat and waste cover the organic price difference, up to at least 60-70 percent organic. Money goes to farmers instead of the waste bin or to over-consumption of meat!

Organic Public Procurement motivates everyone

Not surprisingly, kitchen workers gain both prestige and pride as their craft is driving this positive change. Wholesalers are motivated by shifts in public procurement to present organic options for their private hotel and restaurant customers. And people eating in canteens hear more about the benefits of organic, rubbing off on their own choices in the market. In Japan, parents whose children get organic in school have started buying more organic food at home. Taiwan, South Korea, and Japan have found that farmers are more highly motivated to convert to organic when their harvests will go to school meals, while higher government prices for organic school rice has helped organic farmers survive.

Other Lessons learned

None of this happens on its own. Here are some lessons about what is needed:

• Strong policy with ambitious national and municipal goals for organic procurement.

• Capacity building in organic organizations to drive transitions to sustainable public procurement throughout the supply chain and with allies.

• Financing for education of kitchen workers on changes in meal preparation.

• Organic cuisine labels for visibility (and pride). The Danish gold-silver-bronze model for 30/60/90 percent organic has spread to multiple nations, latest Germany.

• Use of innovative public tenders, prioritizing organic and local food culture, and opening for smaller local suppliers.

• Participatory Guarantee Systems as a platform for local supply of organic and agroecological products to school meals, as is being piloted in E. Africa.

• Use of frontrunner schools, hospitals etc as convincing Proof of Concept for city and national policy makers (and everyone else!).

The transition to healthy, climate friendly and tasty organic meals can be accelerated by greater regional and global exchange of models and lessons learned. Let’s do it! Miyoshi Satoko (former World Board member) & Paul Holmbeck (World Board member), IFOAM – Organics International | www.ifoam.bio

Photo courtesy of IFOAM International.

Regenerative organic

Since the start of the Green Deal and the Farm to Fork strategie we are faced with some new strategies by conventional agrifood businesses to mislead managers, farmers and consumers. First of all, they were successful to skip the EU objective to reduce chemical pesticides with 50% in 2030. The war in Ukraïne gave them a new argument: maintain foodsecurity in times of uncertainty.

The second success was the introduction of misleading nomenclatura, like nature-inclusive, circular and regenaritive. This wording, formerly alternative labels to express the quality of organic, was captured by conventional agrifood for greenwashing to position itself as the best of both worlds: highly productive and sustainable.

If you want to compete with organic, the only regulated green production scheme in the world, you have to use their words and attack them on their weak spot, the lower production rate of organic and higher prices.

We, as organic community, know that the last two arguments (lower production, higher prices) are false. By taking care of the high number of common values, like soil fertility, biodiversity, climate and health, organic farming is the most productive and secure system in the long run and offers

value-inclusive products that help to prevent high damage costs for our environment and health.

The steal of the nomenclatura is a different chapter. Reality is what we tell each other. Words are crucial for common understanding. If you succeed to frame cost-efficient conventional produced with chemical pesticides as regenerative, then you weaken the story of organic. Partly conventional has succeeded here: originally regenerative was coined by the Rodale Institute in the 1980s. It was introduced as an extra label for... organic! Regenerative organic. Claiming a green face without reduction of pesticides, chemical fertilizer and gentech, is just misleading and foul play.

What makes the situation even more complex is the upcoming practice by mostly organic farmers to put a lot of effort in real regenerative. Like biodynamic farmers they put a lot of effort in soil-fertility and biodiversity. The recent emergence of agroforestry and food forests fits into this type of real regenerative. Some of them don’t feel totally at home in the organic movement, because they consider organic is getting too efficient in some production areas. And in some cases their criticism is true. The organic society should listen carefully to that criticism and bring regenerative home where it belongs: in the centre of organic, regenerative organic. Bavo van den Idsert

Patents threaten traditional breeding and food sovereignty in Europe

More and more plant breeders are looking to the future with concern when faced with the opaque European patent system and the growing number of granted patents. Patents can block the access to plant varieties or specific plant traits – the basic need for breeders and thus food sovereignty in Europe. Adaptation of plants is crucial to face changing climate conditions, new pests and diseases.

Even though traditional breeding methods are legally excluded from patentability, the European Patent Office (EPO) continues to grant patents in this field. Plus, even patents on new GMOs can negatively affect traditional plant varieties since patents have a far reaching effect.

One of the concerned breeders is Grietje Raaphorst-Travaille from the Netherlands from Nordic Maize Breeding. She worked on a variety of organic maize that is adapted to colder climates. Their variety is threatend by a patent granted to the German seed company KWS in 2022 that concerns traditional breeding. Loopholes in the legal texts have alredy led to 200 patents being granted on traditional breeding. An objection to the KWS patent, filed by the European coalition NO PATENTS ON SEEDS!, was rejected in 2024.

Patents can have far-reaching effects, affecting over 100 plant varieties, and it is almost impossible for breeders to obtain information about which plant characteristics or genetic variants are already affected by a patent. The research into this is extremely complex and often does not provide the answers needed to be able to work on new varieties. If more and more medium-sized and small breeders see their work threatened by the potential risk of a legal dispute with big seed companies, this could lead to even greater concentration in the seed market. This would of course also mean that the supply of diverse, regional crops and biodiversity in the fields would decrease significantly.

Tomato breeder Frans Carree from the Dutch organic breeder DeBolster faces similar challenges. The current patent system makes it very difficult for him to develop new tomato varieties that are resistant to a new virus (TBRFV or Jordan virus), for example. 20 patents have already been registered by 10 different companies. Politicians are therefore urgently called upon to close legal loopholes and preserve breeding work in Europe. This can be done by amending the EU Biopatent Directive 98/44, as well as the Implementing Regulations of the European Patent Convention, which forms the legal basis of the EPO.

Johanna Eckhardt

Meet Jabones Beltran: organic and handmade soap producers

For over a century, Jabones Beltrán has combined tradition, quality, and respect for the environment in every one of its products. This Spanish family business, with a century-old tradition of crafting high-quality artisanal soaps, has worked with passion and commitment since 1921 to offer products that combine the best of nature with traditional and sustainable techniques.

Tradition in harmony with nature

Their history dates back to the 1920s, when hundreds of soap factories emerged in the province of Castellón (Valencia) and throughout Spain. Over a hundred years later, Jabones Beltrán has evolved into a responsible producer thanks to their ability to keep traditional recipes and techniques alive. They integrate innovative and eco-friendly processes that respect the environment without losing the artisanal essence that defines their identity. “We still produce authentic soap by cold saponification and constant stirring that is hand cut by stainless steel wire into bars”, they point out. And they add: “As a family business, we deeply value close relationships with our customers, partners, and collaborators who share our vision of a cleaner and more sustainable future. We are proud to serve as am-

bassadors of Spanish tradition worldwide, bringing a piece of our history and passion into every home.”

A healthy and sustainable lifestyle

Jabones Beltrán offers high-quality products crafted in an artisanal and sustainable manner that cares for both people and the environment. To achieve this, they commit to using carefully selected natural, organic, and biodegradable ingredients, respecting traditional manufacturing methods while integrating innovative and responsible practices. They provide effective solutions for personal and home care that promote a healthy and eco-friendly lifestyle. They continuously strive to create a positive impact by fostering sustainability, transparency, and environmental education. “We aspire to be recognized not only for the quality and effectiveness of our products but also for our commitment to sustainability, innovation, and the preservation of artisanal traditions. We aim to actively contribute to a world where daily personal and home care decisions promote health for both people and the planet,” they state.

Driven by the ambition to establish themselves as a global benchmark in the production of organic soaps and

natural products, Jabones Beltrán seeks to promote respon sible and sustainable consumption, inspiring individuals and businesses to adopt conscious and ethical practices.

Cosmetics, Cleaning, and Personal Care

Jabones Beltrán specializes in manufacturing organ ic and natural soaps and products for both personal and home care. Their expertise lies in combining traditional production methods with a modern and sustainable ap proach, using natural, environmentally friendly ingredients. “While we maintain our artisanal process, we have the pro duction capacity to meet the demands of the national and international markets without compromising the quality or authenticity of our products,” they explain.

Specialized brands for a comprehensive offering

Over the decades, Jabones Beltrán has expanded its product range to include not only traditional soaps but also eco-friendly cosmetic and cleaning products that meet the most stringent quality and sustainability standards, such as Ecocert, NATRUE, and Bio Vida Sana. “Every item we pro duce is proof of our commitment to excellence, ethics, and respect for our roots,” the company points out. Among the product lines they manufacture and market we can find obel, the leading Spanish brand in eco-certified products designed to clean and care for both your clothes and home. Essabó is the Jabones Beltrán brand of certified soaps and solid shampoos. It offers a range of essential everyday hy giene products for the whole family, that care for even the most sensitive skin and hair naturally, respectfully and effec tively. The Beltrán Vital range is based on the natural Beltrán formulations, with no perfumes and allergens, especially designed for those affected by multiple chemical sensitiv ity, or for people allergic to perfumes. And for agricultural cleaning, CASTALIA products, a selection of Ecocert-certi fied treatments based on ingredients of natural origin.

Third-party manufacturing

eco household care

In addition to their own brands, Jabones Beltrán also manufactures cosmetic soaps and solid shampoos for third parties, offering customized solutions for companies seeking exclusive, high-quality products. “Thanks to our centuries of experience and our focus on sustainability, we create natural and organic products adapted to the specific needs of each customer, guaranteeing unique formulations and a total commitment to respecting the environment,” they highlight.

Among their specialties is Black Soap, a natural prod uct with exceptional properties for deep and multipurpose cleaning. Made using traditional methods, this soap is re nowned for its versatility and effectiveness.

SOLID COSMETICS

Natural Cosmetics Week: a global celebration of sustainable beauty

Building on the success of last year’s International Day of Natural Cosmetics, NATRUE was thrilled to announce the first-ever Natural Cosmetics Week, which ran from 23-29 November 2024. This exciting week-long event invited natural beauty lovers from around the world to join in celebrating the power of natural and organic cosmetics and highlighting their essential role in sustainable beauty.

Why Natural Cosmetics Matter

In a world increasingly focused on health and sustainability, natural cosmetics are more than just a trend—they’re a lifestyle choice. Choosing natural cosmetic products means embracing ingredients that are kind to your skin and to the planet. During the Natural Cosmetics Week, NATRUE highlighted the benefits of natural cosmetics, shared

inspiring stories from brands and consumers, and provided a platform for meaningful discussions about the future of beauty.

This Year’s Theme: ‘Embrace Nature, Empower Your Skin’

The theme for 2024, ‘Embrace Nature, Empower Your Skin,’ was all about celebrating the natural ingredients that make skin glow while committing to sustainability in every aspect of beauty. The theme aimed to inspire brands to celebrate the power of nature in enhancing skin health while encouraging a deeper commitment to responsible, eco-friendly practices and the use of natural alternatives.

CHOOSING NATURAL COSMETIC PRODUCTS MEANS EMBRACING INGREDIENTS THAT ARE KIND TO YOUR SKIN AND TO THE PLANET

Whether people were already fans of natural cosmetics or just curious, that week was their chance to discover how

IN A WORLD INCREASINGLY FOCUSED ON HEALTH AND SUSTAINABILITY, NATURAL COSMETICS ARE MORE THAN JUST A TREND —THEY’RE A LIFESTYLE CHOICE

these products could transform their routines—and make a difference for the environment.

Get involved: Lead the way in promoting natural beauty!

Everyone was invited—whether a dedicated beauty enthusiast, a curious newcomer, or a brand passionate about sustainability—to join the celebration. There were countless ways to get involved:

• Trying something new: Participants explored natural cosmetic products that aligned with the 2024 theme. They discovered the difference that natural ingredients could make for their skin.

• Sharing stories: Many shared their favorite natural beauty products or personal experiences with natural

cosmetics on social media using the hashtag #NaturalCosmeticsWeek. Their stories inspired others.

• Learning and engaging: People joined online events and webinars hosted by experts in the field—or, if they were experts, they organized online events themselves. Participants discovered the latest trends, got tips on sustainable beauty practices, and deepened their understanding of how to care for their skin naturally.

• Supporting favorite brands: They looked out for special campaigns and offers from natural beauty brands during the week. It was the perfect time to try some thing new or stock up on favorites.

All ideas were welcomed!

NATRUE

these campaigns on its dedi cated website and across so cial media platforms.

It was a unique oppor tunity to be part of a global movement toward a more sus tainable and transparent beauty industry.

Why participate?

Natural Cosmetics Week is more than just an event—it’s a movement. By participating, you’re not only enhancing your own beauty routine but also contributing to a healthier, more sustainable future. Together, we can make a real impact on the beauty industry by promoting products that care for our skin and the planet.

Let’s embrace nature and empower our skin together!

European Natural Beauty Awards

A night of recognition for the natural cosmetics industry

The inaugural European Natural Beauty Awards ceremony, held on October 9, 2024, in the heart of Stockholm, was a resounding success, bringing together over 300 guests from 35 countries to celebrate the most innovative and sustainable natural cosmetics products of the year

With over 700 cosmetics brand applications received for 2024, the European Natural Beauty Awards is a testament to the growing demand for natural and ethical beauty products. This year, 188 cosmetics products meeting the strict criteria of the awards were shortlisted for the awards.

The jury evaluating the shortlisted products was composed of 96 personalities; industry experts, such as leading natural certification bodies, retailers, and sustainability experts, European stars representing the consumers’ voices, as well as influential personalities representing the media landscape.

During the awards ceremony, the UK actors Hannah van der Westhuysen and Elisha Applebaum, the fashion mod-

els Carola Insolera from Norway and Jacob Evaristi from Denmark, and the Swedish stars Hanna Alström and SVEA representing the star jury awarded 126 cosmetics products for their exceptional quality and efficacy with the prestigious “Excellence Awards”.

Dr. Mark Smith from NATRUE, Carolina Girbés from Herbolario Navarro, Heidi Heikkilä from Stockmann, and sustainability expert Judith Fiedler representing the industry expert jury awarded four special prizes to brands that have made strides in innovation and sustainability.

Natural cosmetics advocate and lawyer Dominika Chirek from Poland and Swedish beauty industry’s pioneering force Patrik Bergfeldt representing the influential jury awarded the Influencers Choice Award.

In addition to recognizing outstanding products, the ceremony honoured eight industry professionals for their commitment to making natural cosmetics more available to consumers and preventing greenwashing with clear communication guidelines.

Key Highlights:

• Market Chain of the Year: Herbolario Navarro (Spain) was recognized for its 200-year commitment to natural cosmetics and its extensive network of 60+ shops across Spain.

• Beauty Shop Chain of the Year: Ruohonjuuri (Finland) received the award for its groundbreaking flagship store in Helsinki, the largest of its kind in Europe, and the first natural cosmetics shop in an airport at Helsinki Airport.

• Department Store of the Year: Stockmann (Finland) was honoured for its supportive approach to natural cosmetics brands and its extensive selection of natural cosmetics, setting a new standard for department stores around the world.

• E-commerce of the Year: The House of Organic (Finland) was recognized for its transparent communication, commitment to distributing quality natural cosmetics online, and consumer- engaging work online with its large-scale “Natural Cosmetics Days” campaign.

• Independent Shop of the Year: TwistBe (Finland) was honoured for its tireless work in educating consumers about ingredient content and care for different skin conditions, both online and offline.

• Pharmacy of the Year: Having launched the pharmacy’s

own, certified natural cosmetics line, Yliopiston Apteekki (Finland) was recognized for its pioneering approach to natural cosmetics, setting a new standard for pharmacies around the world.

• Distributor of the Year: Tree of Brands (Sweden) was awarded for its supportive approach to natural cosmetics brands and its pioneering role in bringing natural sunscreens to the Swedish market.

• Voice of the Year: Sanni Jama (Finland) was recognized for her tireless work in educating consumers about the cosmetics’ ingredient content and her bravery and strength in bringing a large-scale greenwashing case into light in the summer of 2024.

Macha Chibani, the awards’ COO, stated: “Consumers are increasingly seeking healthy cosmetics. In a world where greenwashing is everywhere, it is important to honor personalities leading the way and setting up standards regarding transparency and diversity of natural product selection.”

The European Natural Beauty Awards serves as a platform to recognize and promote brands that are committed to using natural ingredients, sustainable practices, and ethical sourcing. By highlighting the best in natural beauty, the awards aim to inspire consumers to make informed choices and support brands that prioritize the health of both people and the planet.

Paris becomes the stage for the European Natural Beauty Awards 2025

European Natural Beauty Awards (ENBA) is set to shine brighter than ever in 2025. “We are excited to announce that the 2025 awards ceremony will be at the same time as the Paris Fashion Week 2025, the ceremony happening on the fashion week’s opening day”, shared Satu Mäkinen, the founder of the ENBA. Mark your calendars for September 29, 2025, as the awards ceremony coincides with the opening of the Paris Fashion Week, creating a unique moment that highlights innovation, sustainability, and beauty in all its forms.

The decision to hold the European Natural Beauty Awards in Paris marks a key moment for the natural cosmetics industry. Paris, renowned for its influence in beauty and luxury, is the ideal backdrop for the largest rendez-vous of the natural beauty industry to date.

By aligning with Paris Fashion Week, ENBA brings natural cosmetics into the spotlight of high fashion, creating opportunities for collaborations, innovations, and critical conversations about the future of beauty — one that prioritizes transparency, sustainability, and authenticity

The 2025 ceremony promises to raise the bar even higher, honouring not only the awarded companies but also the collective achievements of an industry dedicated to redefining beauty standards and building trust with consumers.

The ENBA will celebrate the best in natural cosmetics while inspiring the industry to aim higher. From showcasing the latest innovations to encouraging conversations around sustainability and transparency, the event is set to be an unmissable rendez-vous for everyone in the beauty sector.

Nuremberg, Germany 11-14.2.2025

World’s Leading Trade Fair for Organic Food

Shaping the future of food together

Immerse yourself in the inspiring world of BIOFACH 2025, where visionary thought leaders and prominent experts from the international organic food community come together to work on a more sustainable world. Here, it’s about much more than just business: Together, we are developing leading-edge solutions, for us and for our planet. Are you in?

More information and tickets: www.biofach.de/join-now