BKHS Brand Standards Guide 2023

BRAND STANDARDS GUIDE 2023

- PAUL RAND

Bishop Kenny’s new brand standards will improve the many ways we present our school to the community and the families we serve.

The recommendations and visuals in this guide are the foundation on which BK’s visual identity is built. The messaging captures what is authentic and distinctive about BK and how those values inform everything we do.

Together we can present Bishop Kenny proudly, consistently, and in one voice that honors our past as we embrace the future.

Please join me in this exciting work.

Carla Chin, Marketing & Communications Coordinator

“Design is the silent ambassador of your brand.”

FAITH. TRADITION. EXCELLENCE.

TABLE OF CONTENTS

WHAT IS OUR BRAND?

Bishop Kenny High School is a Catholic college preparatory school dedicated to forming persons of integrity, capable of making life decisions and positive contributions to their faith, family, and global communities.

In the same way that students, faculty, and staff represent the school through their actions and behavior, when you use Bishop Kenny’s name and logos, you communicate on behalf of the school. Every member of our community bears a responsibility to bring a cohesive brand to life and maintain its integrity by applying it consistently throughout all school communications, including print, web, display, apparel and spirit items, and electronic formats.

This guide is a tool to assist you and reflects an intention to simplify and strengthen our visual identity. It will ensure that who we are and how we are perceived are one and the same. All logos, colors, fonts, artwork, and images found within this guide are proprietary signatures of Bishop Kenny. As current products, uniforms, and other materials require replacement, allow this guide to shape your design choices.

Artwork must be submitted to marketing for approval, prior to placing an order for production. For general questions or guidance, please contact Carla Chin at ChinC@bishopkenny.net. For help or guidance with athletics, please contact Mandy Terbrueggan at TerbrueggenM@bishopkenny.net

WHO IS BK?

Established: 1952

Vision: Guided by the lessons of the Gospel, Bishop Kenny graduates will be persons of integrity capable of making life-decisions  and positive contributions to their faith, family, and global communities.

Mission: Rooted in Catholic values and traditions, our mission is to partner with parents in the education and formation of their children by providing a culture of faith, a rigorous curriculum, and personal enrichment through which all students can achieve and excel as they prepare for college and for life.

Core Catholic Values: As a Catholic high school community we Consecrate ourselves to Jesus through Mary under the title of Our Lady of La Leche. Proclaim the Gospel message in word and deed. Build a Catholic faith community. Celebrate our faith through prayer and worship. Promote service to others, especially the poor and vulnerable. Provide opportunities for spiritual growth.

In instances where a brief general profile of the school is needed, the following paragraph may be used: Bishop Kenny High School is a Catholic college preparatory school located on the south bank of the beautiful St. Johns River in Jacksonville, Florida. For more than 70 years, Bishop Kenny has provided students with a vibrant and welcoming community where founding Catholic virtues echo throughout the halls, calling those who enter to live a life of purpose and service. An ever-changing array of student needs and interests continues to shape BK, but Crusader families find the tradition of excellence and faith is unwavering. Our more than 1,300 students learn the social, emotional, and academic skills necessary to meet the demands of college and ultimately thrive in their chosen careers or vocations. Most of all, they learn to be persons of integrity, making positive contributions to their faith, family, and global communities.

SCHOOL NAME

Bishop Kenny High School (most formal)

When communicating about the school to internal and external audiences in a formal setting, use our full name on first reference.

Bishop Kenny (informal; acceptable second reference)

When communicating about the school in an informal setting or in second reference in a formal setting, it is ok to refer to the school as “Bishop Kenny.”

BK, BKHS (abbreviations)

These abbreviations should primarily be used when speaking to internal audiences (e.g. faculty and staff, internal organizations such as boards and clubs) or to an external audience as a second reference after use of the school’s name.

Kenny (most informal)

Reserved for informal references or in reference to a club, sport, or team (e.g. Kenny alumni, Kenny football, etc.)

ALONG WITH LOGO AND COLOR SPECIFICATIONS, BISHOP KENNY HAS ADOPTED SEVERAL GUIDELINES FOR HOW ITS NAME SHOULD BE USED IN TEXT.

FILE TYPES

FILE FORMATS ARE NOTATED IN THE FILE NAMES AND SHOULD BE USED APPROPRIATELY TO ENSURE COLOR ACCURACY.

DESIGN

Native file type used to create BK’s logos. Because Adobe Illustrator saves the artwork as vector, it can be reproduced at any size without becoming pixelated. In the BK brand package, these files contain all the color versions of each logo.

DIGITAL

These files can be used for projects that will be used digitally/online or printed at the school. Best for Microsoft Office, email signatures, profile images, etc. RGB

PRINT

The majority of professionally printed products will use a CMYK color space. There are also Pantone files if needed. Best for swag, signage, marketing materials, etc.*

PDF (PORTABLE DOCUMENT FORMAT)

• benefits of vector artwork

• does not require design software to open and view

JPG (JOINT PHOTOGRAPHIC EXPERTS GROUP)

• most common file format used on the web

• best for use on social media or in Microsoft Office

• raster not vector; never use for high-quality production

• *if this file is sized larger than 4” wide, it will pixelate

• use one of the vector formats (AI or PDF) instead

PNG (PORTABLE NETWORK GRAPHICS)

• also widely used on the web

• supports transparency, so if the logo is placed over another image it will not have a white box around the logo

• raster not vector; never use for high-quality production

• *if this file is sized larger than 4” wide, it will pixelate

• use one of the vector formats (AI or PDF) instead

NOTE: Always pull logos directly from the school shared drive rather than saving on your device and reusing over time. This will ensure you are always using the most upto-date and highest-quality version of a file.

COLOR OPTIONS

BISHOP KENNY’S LOGO SUITE PROVIDES VARIOUS COLOR VERSIONS OF EACH LOGO.

THE SAMPLE SET BELOW IS SHOWN ON DIFFERENT BACKGROUNDS TO DEMONSTRATE HOW BEST TO USE EACH VERSION .

FULL COLOR

REVERSE

ONE COLOR

The full color version of the monogram is Crusader Red with an Avenue white background. You will see both colors regardless of the background.

The reverse version inverts the two primary colors. Not all logos have this variation. Both colors will show regardless of background.

WATERMARK WHITE

WATERMARK BLACK

This version is black with a solid white background.

This version is white with transparency that will allow a background to show through. It will not show up on a white background.

This version is black with transparency that will allow a background to show through. It will not show up on a black background.

Notes: Use a color version that is DIFFERENT from the background color it is being placed on, e.g. the full color monogram should NOT be placed on a Crusader Red background, as you will not see the border; the reverse should not be placed on a white background for the same reason. Use watermark logos sparingly; for more guidance on their use, see page 9.

WATERMARKS

THE WATERMARK LOGOS IN BISHOP KENNY’S LOGO SUITE ARE TRANSPARENT FILES THAT WILL ALLOW THE BACKGROUND THEY ARE PLACED ON TO SHOW THROUGH.

THEY ARE SOMETIMES USED ON PHOTOGRAPHY OR AS DOCUMENT BACKGROUNDS.

When using watermark logos, make sure that the logo is clearly visible and does not get overpowered by the background. In some cases, using a different color variation of the logo or choosing a different photo may be necessary. Non-transparent logo files may also be used with a reduced opacity for a document background watermark, as shown on the background of this page with the athletics monogram.

Difficult to see the watermark due to placement on light portion of the photo.

Placement on darker portion of the photo allows for better contrast.

The use of opacity may also be used when watermarking.

Red offset BK monogram at 7% opacity.

NOTE: Images should not be watermarked for use on school social media accounts.

IN ADDITION TO THE GUIDELINES FOR ACCEPTABLE USAGE, THERE ARE GUIDELINES FOR HOW THE SCHOOL LOGO SUITE SHOULD NOT BE USED.

HERE ARE SOME COLORS AND APPLICATIONS THAT SHOULD BE AVOIDED:

A. DO NOT change the logo colors.

B. DO NOT distort or stretch the logo.

C. AVOID placing the logos on colors that are not part of the brand color palette; if it cannot be avoided, use one-color (1C) versions.

D. DO NOT place graphics or text within the clear space of the logo.

E. DO NOT alter the logo or wordmark fonts.

F. DO NOT rotate the logo at any other angle other than 90 degrees.

G. AVOID placing the monogram on the same color background as the color version you are using (e.g. the reverse should not be placed on white and the full color should not be placed on red), as that alters the design.

NOTE: The marketing team can provide assistance if you have a tricky logo placement or are unsure if a program or event requires a dedicated logo. Please contact Carla Chin at ChinC@bishopkenny.net.

G.

SCHOOL COLOR PALETTE

PRIMARY COLORS

CRUSADER RED

PANTONE 187

RGB: 166, 25, 46

CMYK: 7, 100, 82, 26

HEX: A6192E

AVENUE WHITE

PANTONE WHITE

RGB: 255, 255, 255

CMYK: 0, 0, 0, 0

HEX: FFFFFF

SECONDARY COLORS

HERITAGE RED

PANTONE 4101 CP

RGB: 105, 0, 26

CMYK: 4, 100, 59, 67

HEX: 69001A

HERITAGE NAVY

PANTONE 539

RGB: 1, 39, 62

CMYK: 100, 76, 50, 62

HEX: 01273E

CHARCOAL

PANTONE COOL GRAY 11

RGB: 84, 88, 96

CMYK: 63, 52, 44, 33

HEX: 545860

USING THE COLOR PALETTE IS ONE OF THE EASIEST WAYS TO MAKE SURE OUR MATERIALS REFLECT A COHESIVE BRAND.

Bishop Kenny’s primary school colors are Crusader Red (PMS 187) and Avenue White. These colors should be the basis of all our branding. A secondary palette that evokes the rich heritage of our school uniforms can be used for variety in design elements and to offset the primary colors. Each color has set values for the different color systems for print (CMYK, PMS), digital applications such as Microsoft Office (RGB), and web (Hex).

The spirit color palette for Bishop Kenny Athletics can be found on page 34.

MEDIUM GRAY

PANTONE 422

RGB: 158, 161, 161

CMYK: 41, 32, 32, 0

HEX: 9ea1a1

LIGHT GRAY

PANTONE COOL GRAY 2

RGB: 206, 206, 204

CMYK: 18, 13, 16, 0

HEX: CECECC

TYPOGRAPHY FOR PROFESSIONAL USE

THESE TYPEFACES ARE USED BY DESIGNERS AND THE MARKETING TEAM IN PRODUCING PROJECTS FOR AN EXTERNAL AUDIENCE (ADS, MAILERS, SCHOOL PUBLICATIONS, ETC.)

PLEASE NOTE EACH FONT’S USAGE GUIDELINES FOR CAPS, TITLE/SENTENCE CASE, OR LOWERCASE.

Baskerville

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

New Baskerville ITC Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

NEVIS BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Brother 1816 Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Goudy Old Style

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Brother 1816 Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Al Fresco

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

For use in headlines, subheads + other titles. Title or Sentence Case only.

For use in headlines and to highlight special text. Lowercase or Title Case only.

For use in headlines and subheads CAPS only.

For use in headlines and subheads CAPS only.

For use in body text.

For use in body text for web use or when needed in a list format or for captions.

For use when an informal script is needed; use sparingly, rely first on ITC New Baskerville Italic to accent text.

Baskerville

Goudy Old Style

New Baskerville ITC Pro

New Baskerville ITC Pro

Nevis Bold

Baskerville

TYPOGRAPHY FOR INVITATIONS

THESE TYPEFACES SHOULD ONLY BE USED ON INVITATIONS WHEN A FORMAL PRESENTATION IS NECESSARY.

PLEASE NOTE EACH FONT’S USAGE GUIDELINES FOR CAPS, TITLE/SENTENCE CASE, OR LOWERCASE.

Qaskin Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Use sparingly for names and places or to highlight call-out phrases.

COPPERPLATE LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

For use in the body copy of invitations. Use only in lowercase, as the font will use small caps automatically.

please join us for a reception honoring

The Class of 2023

saturday, the third of june two thousand twenty-three five o’clock in the evening

Bishop Kenny High School

jacksonville, florida

TYPOGRAPHY FOR SCHOOL USE

THESE TYPEFACES ARE FOR GENERAL USE BY SCHOOL STAFF AND STUDENTS.

PLEASE NOTE EACH FONT’S USAGE GUIDELINES FOR CAPS, TITLE/SENTENCE CASE, OR LOWERCASE.

Times

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

New Baskerville ITC Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

CALIBRI BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Times New Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Calibri

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Al Fresco

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

For use in headlines, subheads + other titles. Title or Sentence Case only.

For use in headlines and to highlight special text. Lowercase or Title Case only.

For use in headlines and subheads CAPS only.

For use in body text.

For use in body text, for web use, as well as listed print text.

For use when an informal script is needed; use sparingly, rely first on ITC New Baskerville Italic to accent text.

TYPOGRAPHY FOR SCHOOL USE - examples

Times New Roman

Catholic Grade School Football Night

Calibri Bold

FRIDAY, SEPTEMBER 28

vs. PONTE VEDRA SHARKS

PREVIEW BK 2023

TUESDAY, JUNE 20 – THURSDAY, JUNE 22

ABOUT PREVIEW BK:

New Baskerville ITC Pro

All students K-8 get in FREE

Parent tickets - $8 at the gate

6 p.m. - gate opens

7 p.m. - kick off

Calibri Bold

FOR MORE INFORMATION OR TO RESERVE STUDENT TICKETS:

WWW.BISHOPKENNY.ORG

There is no better way to start your high school experience than Preview BK. This program gives rising ninth-grade students an opportunity to spend time on campus before the beginning of the school year. Students will participate in hands-on, fast-paced games and activities focusing on team building, leadership skills, and gaining confidence as they begin high school. Expect to build new friendships and gain insights on success strategies for navigating our 55-acre campus and day-to-day life as a BK student. Your first year on campus is the entry point to a lifetime as a Crusader. Don’t miss Preview BK!

REGISTRATION OPENS FRIDAY, FEBRUARY 24, ON THE BISHOP KENNY WEBSITE: www.bishopkenny.org/previewbk (or scan the QR code above)

Students must be enrolled at BK for the 2023-24 school year to participate in Preview BK

SESSION DETAILS:

Time: 8 a.m. – 12 p.m.

Fee: $125

Registration Deadline: May 14 2023

Calibri Bold

Times New Roman

New Baskerville ITC Pro

Registration is limited to 100 students and will be processed in order of receipt of the Preview BK registration application and payment. In addition to the application and payment, students must also submit a medical information form. Registration is not considered complete until all information is submitted.

DRESS CODE:

All participants are required to follow the dress code below:

• Navy blue or khaki walking shorts (shorts no more than 2” above the top of the kneecap)

• Slacks or Capri pants (no overalls, yoga pants/leggings, or jeans)

• Tuesday: wear a -shirt from your grade school or middle school

• Wednesday and Thursday BK t-shirts will be provided

• Shoes or sandals (no flip-flops or backless shoes)

STUDENT INFORMATION:

Brother Medium

Al Fresco

16

SCHOOL LOGOS

.75”

VERTICAL LOGO

PRIMARY LOGOS

May be used widely.

SMALL SCALE LOGO

When the width of the monogram box will be less than .75”, use the small scale version or just the monogram logo.

SECONDARY LOGOS

SPACING

The protected area around the logo ensures that no other graphic elements interfere with its clarity and integrity. The size of the protected area is equivalent to the S in the monogram at any scale.

SCHOOL SEAL

HORIZONTAL LOGO MONOGRAM

SCHOOL - VERTICAL LOGO

THIS IS THE PRIMARY LOGO OF THE SCHOOL AND CAN BE USED IN THE FOLLOWING WAYS:

FULL COLOR

When placing on a white background, show the primary logo in Crusader Red.

REVERSE

When placing on a Crusader Red background, show the primary logo in the reverse.

1C BLACK

The one-color version is for use when the logo cannot be printed or shown in full color.

SMALL SCALE LOGO

When the width of the monogram box will be less than .75”, use the small scale version of the logo or just the monogram.

BISHOP KENNY | BRAND STANDARDS GUIDE

WATERMARKS

The white and black transparent watermarks should be used sparingly.

SCHOOL - MONOGRAM

THE SCHOOL MONOGRAM CAN BE USED WIDELY WITH THE FOLLOWING OPTIONS:

FULL COLOR

When placing on a white background, show the primary logo in Crusader Red.

REVERSE

When placing on a Crusader Red background, show the primary logo in the reverse.

1C BLACK

The one-color version is for use when the logo cannot be printed or shown in full color.

WATERMARKS

The white and black transparent watermarks should be used sparingly.

Reminder: Avoid placing logos on the same color background as the color version you are using (e.g. the reverse should not be placed on white and the full color should not be placed on red, as that alters the design.

SCHOOL - HORIZONTAL LOGO

THE HORIZONTAL LOGO CAN BE USED WHEN SPACE AND SIZE LIMITATIONS PREVENT THE USE OF THE PRIMARY LOGO.

FULL COLOR

When placing on a white background, show the primary logo in Crusader Red.

REVERSE

When placing on a Crusader Red background, show the primary logo in the reverse.

1C BLACK

The one-color version is for use when the logo cannot be printed or shown in full color.

WATERMARKS

The white and black transparent watermarks should be used sparingly.

BISHOP KENNY SEAL

THE SEAL APPEARS ON CEREMONIAL DOCUMENTS AND IN OTHER INSTANCES TO SIGNIFY IMPORTANCE OR FORMALITY OR TO REPRESENT THE HISTORY OR LEGACY OF THE SCHOOL.

IT SHOULD BE USED SPARINGLY AND WITH CAREFUL CONSIDERATION, E.G. ON DIPLOMAS, A PODIUM, OR A PLAQUE. THE SEAL IS NOT INTERCHANGEABLE FOR THE SCHOOL LOGO.

SEAL MEANING

1952: founding year (opened in ‘51 as Central Catholic; renamed to BKHS in 1952)

Latin motto: Integritas Sapientiae “Integrity of Wisdom”

“It is because of Him that you are in Christ Jesus, who has become for us wisdom from God- that is our righteousness, holiness and redemption (1 Corinthians 1:30).” Christ’s wisdom motivates us to know and obey God’s word, to listen to the wise counsel of others, to resist making hasty decisions, and to recognize that our plans can only move forward if they are in God’s purpose for our lives and others. When we walk in this wisdom, we become persons of integrity with a desire to honor God and others motivating our lives, giving life to our soul, and allowing us to find true satisfaction, meaning, and purpose.

Cross: a tribute to the Great Cross in St. Augustine, which marks the site of the beginning of Christianity in the United States in 1565

Shield: the shield of faith reminds us of a Crusader’s true source of strength

YELLOW

PANTONE 123

RGB: 255, 198, 44

CMYK: 0, 23, 91, 0

HEX: FFC62C (only for use on seal)

Heart: the pierced and burning heart is a symbol of St. Augustine of Hippo, patron of our diocese

Book: represents academia and the gospel values our school was founded on

Hands: represent the importance of service at Bishop Kenny

BISHOP KENNY SEAL - con’t.

THE FOLLOWING VERSIONS OF THE SEAL ARE ALSO AVAILABLE.

One Color

Useful for black and white printing. This file has a white background regardless of what it is placed on.

Watermarks

Fully transparent. Any background they are placed on will show through. Useful for watermarking images or at a lowered opacity like in the background of this page.

Note: Be selective with the use of the seal and/or contact Carla Chin if you are unsure the best one to use.

BISHOP KENNY | BRAND STANDARDS GUIDE

1C Black

WM White WM Black

WM Heritage Red

WM Light Gray

ADVANCEMENT - ALUMNI

BISHOP KENNY’S OFFICE OF ADVANCEMENT HAS A DEDICATED LOGO SUITE TO SUPPORT THEIR WORK WITH ALUMNI.

Reunion groups may also have a class-specific logo to use on their materials.

BISHOP KENNY | BRAND STANDARDS GUIDE

1C Red

1C White

1C Black

Full Color

Reverse

1C Black

Anyone who graduated from Bishop Kenny receives alumni status. Always identify alumni with a class year on first mention:

John Smith ‘98

John ‘98 and Jane Roberts Smith ‘99 (married, different class years)

John ‘99 and Jane Roberts Smith ‘99 (married, same class years)

A graduate of the Class of 1998, John Smith went on to ...

When referring to a current student or parent, the following is used:

Student Smith ‘27

Parent Smith P ‘27 (non-alumnus parent)

Parent Smith ’98, P ‘27 (alumnus parent)

Parent Smith ’98, P ‘27, P’29 (alumnus parent, multiple children attending BK)

Correct terminology when speaking about alumni:

alumna - feminine, singular (“She is an alumna from the Class of 1994.”)

alumnae - feminine, plural (“Erin and Jane are alumnae from the Class of 1994.”)

alumnus - masculine, singular (“He is an alumnus from the Class of 1994.”) alumni - masculine, plural AND both masculine and feminine plural (“Tom and Jack are alumni from the Class of 1994.” / “Tom, Jack and Erin are alumni from the Class of 1994.”)

alum – informal, singular, not gender specific (“Alum” should NOT be used in formal writing, this includes any digital communications on behalf of the school. It should be reserved for only very casual spoken conversation.)

alums – incorrect, DO NOT USE

Class years:

Capitalize: The Class of 1998 celebrated their twentieth reunion. Do not capitalize: The classes from the 1990s donated that statue.

Legacy:

Any Bishop Kenny student whose parent, grandparent, or close family member also attended Bishop Kenny receives legacy status.

ADVANCEMENT - THE FUND FOR BKHS

The Fund for BKHS (first mention)

The Fund (acceptable second reference)

In instances where a brief description of The Fund for BKHS is needed, the following may be used:

The Fund for BKHS is critical to the fiscal health of the school and helps support Bishop Kenny’s educational mission and vision. There are four arms of The Fund donors can support, offering donors the ability to target specific programs or needs or to allow the school to apply their gift to the area of greatest need: capital and special projects, endowed scholarships and endowed programs, general scholarships and tuition assistance, unrestricted annual giving. The work of The Fund includes bridging the gap between tuition and the annual cost of educating students, making capital improvements and special projects on campus a reality, providing resources that benefit students and staff, and, in times of need, providing a lifeline for families that require tuition assistance.

1C Red

1C White

1C Black

ADVANCEMENT - BKHS ENDOWMENT

In instances where a brief description of the endowment is needed, the following may be used:

The BKHS Endowment reinforces our school leadership’s long-term thinking and commitment to growth. It is an important step in the legacy of our school, as we ensure the future sustainability, financial stability, and continued success of Bishop Kenny.

Through secure and professionally-managed investing and in keeping with the guidelines of the United States Conference of Catholic Bishops, endowment funds provide annual returns that are used to meet the critical needs of our school. Many endowed gifts are directed to scholarships that help make a BK education accessible to families in need of assistance, while other endowments meet specific program needs of our school.

The endowment is supported through gifts, pledges, and planned giving, such as bequests. The support and generosity of the Bishop Kenny community towards the endowment is critically important to the school’s mission in our community for generations to come. The BKHS Endowment is making a lasting impact on the life of our school and the young people we serve.

Note: The Full Color endowment logo features Crusader Red, Avenue White, and Heritage Navy.

ADVANCEMENT - BK BOOSTERS

In instances where a brief description of BK Boosters is needed, the following may be used: BK Boosters has a long tradition of supporting athletic and extra-curricular programs at Bishop Kenny. Through three annual events, the golf tournament in the fall, the school auction, and tuition raffle in the spring, this group raises money to help pay for things like team uniforms, post-season travel, trophies for student-athletes, and other requests from student groups. Over BK’s history, they have also generously provided assistance when the school undertook major projects like air-conditioning the gym, upgrading the baseball or football stadiums, and renovating the weight room.

1C Red

1C White

1C Black

Full Color

Reverse

1C Black

ADVANCEMENT - EVENTS

BISHOP KENNY’S OFFICE OF ADVANCEMENT HAS DEDICATED LOGOS FOR SELECT EVENTS. THE EVENTS MAY HAVE A LOGO AND A NAMEPLATE, OR JUST A LOGO. THEY HAVE VARIOUS COLOR OPTIONS AND SHOULD BE USED WITHOUT ALTERING WHEN CREATING MATERIALS FOR THESE EVENTS.

BISHOP KENNY | BRAND STANDARDS GUIDE

Full Color

1C Black

1C White

Full Color

1C Black

1C Red

ENVIRONMENTAL SUSTAINABILITY

BISHOP KENNY’S ENVIRONMENTAL SUSTAINABILITY INITIATIVE HAS A UNIQUE SET OF SCHOOL LOGOS AND COLOR PALETTE.

THESE GRAPHIC ELEMENTS AND COLORS SHOULD ONLY BE USED IN REFERENCE TO THE ESI .

COLOR PALETTE

CLOVER

PANTONE 7490

RGB: 113, 153, 73

CMYK: 26, 0, 52, 40

HEX: 719949

LEAF

PANTONE 364

RGB: 74, 119, 41

CMYK: 38, 0, 66, 53

HEX: 4A7729

NOTE: While not required, the reverse versions of the logo and nameplate look best on the background colors shown above (Leaf for the logo and Clover for the nameplate). A one-color/grayscale version of this logo is also available, but preference should be given to the full color versions.

BISHOP KENNY | BRAND STANDARDS GUIDE

CLUBS AND PROGRAMS

THESE PROGRAMS HAVE DEDICATED LOGOS THAT MAY BE USED ON MATERIALS RELATED TO THEIR ACTIVITIES.

BK THEATRE KENNY ANGELS BK NJROTC

St. Genesius was a third-century Roman actor who experienced a sudden and powerful conversion to Christianity during a performance for Emperor Diocletian, in which he satirized being baptized. Upon declaring his conversion to the emperor, he was tortured and ultimately beheaded for his resolve to his newfound faith. St. Genesius is the patron saint of actors, and his feast day is celebrated on August 25.

NOTE: These are the only color options of these logos.

CLUBS AND PROGRAMS - con’t Logo

.

Full Color

NOTE: The ambassador logo is Heritage Navy, as it is often worn with the school uniform. The one-color black version should only be used for black and white printing. White and navy watermark full transparent versions are also available.

1C Black

1C Heritage Navy

1C White

PAGE 31 BISHOP KENNY | BRAND STANDARDS GUIDE

1C Black

SCHOOL - SEASONAL PROGRAMS

THESE GRAPHICS ARE SPECIFIC TO A TIME OF YEAR OR A CAMPAIGN.

CHRISTMAS MONOGRAM

To be used on stationery and digitally during the Christmas season.

Only available in full color.

CAPITAL CAMPAIGN

“A Legacy of Faith”

To be used only for the capital campaign and under the guidance and direction of Kristin Hall, HallK@bishopkenny.net, in the Office of Advancement.

ABOUT BK ATHLETICS

Sports: 16

Teams: 23

State Titles: 32 (as of January 2023)

Mascot: Crusaders

In instances where a brief general profile of the school is needed, the following paragraph may be used: For more than 70 years, Bishop Kenny has recognized the importance of combining academic pursuits with a strong physical education. The benefit to students and our school is significant, as physical education and athletics help students become more physically and mentally confident, both on campus and beyond Bishop Kenny. In the same way our Catholic faith informs all aspects of academics, Crusader athletics are guided by faith and emphasize sportsmanship, accountability, teamwork, and the true spirit of a Christian athlete. Our programs emphasize sportsmanship, accountability, and teamwork, and have produced athletes that have gone on to compete at the collegiate and professional levels. We have 23 teams, including varsity, junior varsity, and freshman, and more than 50% of students participate in athletics. All 2021/22 Crusader teams were recognized as Academic Team Champions by the Florida High School Athletic Association, placing BK 6th overall academically in class 4A for its sports teams.

Team name listing (please note punctuation and correct terminology for each team):

Baseball

Boys Basketball

Girls Basketball

Beach Volleyball

Cheerleading

Girls Cross Country

Boys Cross Country

Football

Boys Golf Girls Golf

Sailing

Boys Soccer

Girls Soccer

Softball

Girls Swimming & Diving

Boys Swimming & Diving

Boys Tennis

Girls Tennis

Boys Track & Field

Girls Track & Field

Volleyball

Weightlifting

Wrestling

Note: use the possessive form when appropriate in writing and not referring to the name of the team.

Examples: The boys’ golf team has advanced to the state final. BK Boys Golf competes for the state championship on Friday.

SPIRIT COLOR PALETTE

BISHOP KENNY ATHLETICS’ COLORS ARE RED, WHITE, AND BLACK.

All three colors should appear on team uniforms, though the uniform can be predominantly one color with accents of the other two. The same is true when creating printed or digital materials for BK Athletics. Note: Black is a BK Athletics color only and should not be used for school-branded materials.

PRIMARY COLORS

CRUSADER RED

PANTONE 187

RGB: 166, 25, 46

CMYK: 7, 100, 82, 26

HEX: A6192E

SECONDARY COLORS

CHARCOAL

PANTONE COOL GRAY 11

RGB: 84, 88, 96

CMYK: 63, 52, 44, 33

HEX: 545860

AVENUE WHITE

PANTONE WHITE

RGB: 255, 255, 255

CMYK: 0, 0, 0, 0

HEX: FFFFFF

BLACK DESIGNER BLACK

RGB: 0, 0, 0

CMYK: 70, 50, 30, 100

HEX: 000000

MEDIUM GRAY

PANTONE 422

RGB: 158, 161, 161

CMYK: 41, 32, 32, 0

HEX: 9ea1a1

LIGHT GRAY

PANTONE COOL GRAY 2

RGB: 206, 206, 204

CMYK: 18, 13, 16, 0

HEX: CECECC

USING THE COLOR PALETTE IS ONE OF THE EASIEST WAYS TO MAKE SURE OUR MATERIALS REFLECT A COHESIVE BRAND.

These colors should be the basis of all our branding. Each color has set values for the different color systems for print (CMYK), digital applications such as Microsoft Office (RGB), and web (Hex).

ATHLETICS LOGOS

THESE GRAPHICS MAKE UP THE FOUNDATION BK ATHLETICS’ SUITE OF LOGOS.

The following pages provide detail on their use and show alternate color versions and team-specific options.

AN EXCITING UPDATE TO OUR CRUSADER MASCOT IS COMING SOON

MASCOT

Secondary logo Crusader

OFFSET BK MONOGRAM

Primary logo

MONOGRAM WITH NAMEPLATE

Can be used in place of primary logo when representing athletics or a specific sport/team. These logos should not appear on athlete uniforms.

SPIRITMARK

Secondary logo

Can be used with or without monogram

WORDMARKS

For use in horizontal applications.

ATHLETICS - OFFSET MONOGRAM

THE OFFSET BK MONOGRAM IS THE PRIMARY LOGO OF BISHOP KENNY ATHLETICS.

When the offset monogram is used on a white background, the logo has a double outline; on a red or black background it has only a single outline for readability. Below are details on the various color options and their use on backgrounds within our brand standards.

WHITE BACKGROUND

(RED ON WHITE)

BLACK BACKGROUND

(RED ON BLACK)

RED BACKGROUND

(BLACK ON RED)

THREE COLOR VERSIONS

RED BACKGROUND

(WHITE ON RED)

BLACK BACKGROUND

(BLACK ON BLACK)

WHITE BACKGROUND

(BLACK ON WHITE)

1C VERSIONS

NOTE: it is important to use the correct file based on the background you are placing it on.

When a jpg is required, those files include the background color. Do not use these files on alternate color backgrounds.

ATHLETICS - OFFSET MONOGRAM WITH NAMEPLATE

THE OFFSET BK MONOGRAM WITH NAMEPLATE IS A SECONDARY LOGO OF BISHOP KENNY ATHLETICS. This logo is available for “Athletics”, “Crusaders”, and each sport. It can be used when it is most appropriate to denote a specific program, in communications from the Athletics Office, or on apparel other than athlete uniforms. Below are details on the various color options and their use on backgrounds within our brand standards.

WHITE BACKGROUND

(RED ON WHITE)

BLACK BACKGROUND

(RED ON BLACK)

RED BACKGROUND

(BLACK ON RED)

THREE COLOR VERSIONS

RED BACKGROUND

(WHITE ON RED)

BLACK BACKGROUND

(BLACK ON BLACK)

WHITE BACKGROUND

(BLACK ON WHITE)

1C VERSIONS

NOTE: it is important to use the correct file based on the background you are placing it on.

When a jpg is required, those files include the background color. Do not use these files on alternate color backgrounds.

ATHLETICS - PROGRAM LOGOS

THE OFFSET BK MONOGRAM LOGO CAN BE USED WITH A NAMEPLATE WHEN IT IS NECESSARY TO DENOTE A SPECIFIC PROGRAM, IN COMMUNICATIONS FROM COACHES OR THE ATHLETICS OFFICE, OR ON APPAREL OTHER THAN ATHLETE UNIFORMS.

These logos all have the same color versions shown on page 37 (white background red and black versions; black background red and white versions; red background white and black versions).

ATHLETICS - PROGRAM WORDMARKS

A HORIZONTAL WORDMARK IS ALSO AVAILABLE FOR THE VARIOUS ATHLETIC PROGRAMS.

Each program has 1C Red, 1C White, and 1C Black versions of their wordmark.

ATHLETICS - WORDMARKS

THE WORDMARKS ARE FOR USE WHEN A HORIZONTAL FORMAT IS MOST APPROPRIATE.

There are 1C Red, 1C White, and 1C Black versions of each, as shown below on various backgrounds. When using, incorporate the other two brand colors in other parts of the project so all three primary colors in the palette are represented (unless it is a one-color print job).

For athlete uniforms, if the logo file cannot be used, use “Collegiate Black” font to best replicate the word mark.

COLLEGIATE BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ

CAPS only (do not use small caps).

Only for use when word mark file cannot be applied. As this is the font used in the monogram and word marks, do not use in print or digital materials so as to not compete with the logo suite. Suitable for numbers on uniforms.

ATHLETICS - SPIRITMARK

THE SPIRITMARK CAN BE USED IN CONJUNCTION WITH THE ATHLETICS MONOGRAM AND/OR WORDMARKS.

It is a secondary logo and can appear on spirit apparel, within facility branding, or in conjunction with the monogram or wordmark on team uniforms; it is not to be used on team uniforms by itself.

NOTE: Avoid using the monogram version of the spiritmark in close proximity to the offset monogram. In those instances, use the spiritmark without monogram instead.

1C BLACK FULL COLOR

1C BLACK FULL COLOR

ATHLETICS - CRUSADER MASCOT

THE CRUSADER IS THE MASCOT OF BISHOP KENNY ATHLETICS AND REPRESENTS THE STRENGTH, CHARACTER, AND FAITH OF A CRUSADER ATHLETE.

It is a secondary logo and can appear on spirit apparel, within facility branding, or in conjunction with the monogram or wordmark on team uniforms; it is not to be used on team uniforms by itself.

AN EXCITING UPDATE

TO OUR CRUSADER MASCOT IS COMING

SOON

NOTE: Avoid using the existing mascot graphics for the time being and instead lean in on the other elements of the athletics logo suite.

ATHLETICS - CRUSADER MASCOT COSTUME

THE CRUSADER REPRESENTS THE STRENGTH, CHARACTER, AND FAITH OF A CRUSADER ATHLETE.

These attributes are drawn from the Bible and are meant to inspire BK students to assume the true spirit of a Crusader in all they do. Coaches are encouraged to draw on these values as their athletes “Armor Up” for competition.

THE ARMOR OF GOD

EPHESIANS 6:10-18

Finally, draw your strength from the Lord and from his mighty power. Put on the armor of God so that you may be able to stand firm against the tactics of the devil. For our struggle is not with flesh and blood but with the principalities, with the powers, with the world rulers of this present darkness, with the evil spirits in the heavens. Therefore, put on the armor of God, that you may be able to resist on the evil day and, having done everything, to hold your ground. So stand fast with your loins girded in truth, clothed with righteousness as a breastplate, and your feet shod in readiness for the gospel of peace . In all circumstances, hold faith as a shield , to quench all the flaming arrows of the evil one. And take the helmet of salvation and the sword of the Spirit , which is the word of God.

Girded in Truth

Clothed in Righteousness

Feet Prepared for the Gospel of Peace

Faith as a Shield Helmet of Salvation Sword of the Spirit

ARMOR UP, CRUSADERS!

SOCIAL MEDIA

The red primary monogram logos should be used on all school social media accounts.

For athletics, do not use the logo with the team nameplate, as the text and monogram become too small. Use the offset athletics monogram as shown, and designate the sport and team using the handle and account name.

STATIONERY

THE FOLLOWING STATIONERY SUITE IS AVAILABLE AS PART OF THE BRAND PACKAGE.

Both the school and BK Athletics have dedicated stationery components that include letterhead, business cards, and envelopes. If you need to print an alternate size envelope, please contact Marketing for assistance.

SCHOOL ATHLETICS

NOTE: Only the first page of a letter should feature the logo header; subsequent pages will only have the address footer. The Microsoft Word letterhead templates include these secondary page options .

DEDICATED LETTERHEAD OPTIONS ARE AVAILABLE FOR SELECT OFFICES: ADMISSIONS, ADVANCEMENT, ATHLETICS DIRECTOR, CAMPUS MINISTRY, SCHOOL COUNSELING, & PRINCIPAL.

NOTE: Only the first page of a letter should feature the logo header and office name; subsequent pages will only have the address footer.

The Microsoft Word letterhead templates include these secondary page options

STATIONERY - LETTER GUIDELINES

THE FOLLOWING GUIDELINES APPLY TO ANY COMMUNICATION ON LETTERHEAD FROM THE SCHOOL OR ATHLETICS.

Date

Recipient

1 line

3 lines

No indent on paragraphs

1 line between paragraphs

Baskerville (headings and body)

high resolution signature or hand-signed

New Baskerville ITC Pro (title)

STATIONERY - BUSINESS CARD GUIDELINES

Dept or Office name optional (e.g. Office of Admissions or English Department)

FRONT

Include class year if employee is a BK alumnus/a or a BK parent