April 2023 Business Strategy E Magazine

The shift towards sustainable and socially responsible business practices has become increasingly apparent over the past decade, driven by a combination of consumer demand, investor pressure, and regulatory requirements. Companies that embrace sustainability and social responsibility are not only doing the right thing, but they are also reaping the benefits of increased customer loyalty, improved brand reputation, and better financial performance.

The healthcare industry has also recognized its important role in achieving sustainability goals. Sustainable goals in medicine include reducing the use of single-use plastics, improving energy efficiency in healthcare facilities, promoting sustainable sourcing of medical products, and reducing the carbon footprint of medical transportation. Achieving these goals will not only benefit the environment, but it will also lead to better health outcomes for patients and cost savings for healthcare providers.

The circular economy is an economic system that aims to keep resources in use for as long as possible, extracting the maximum value from them before recovering and regenerating products and materials. This approach not only reduces waste but also creates new business opportunities and improves the resilience of supply chains. Companies can adopt circular economy principles by redesigning products for longevity, reusing and repurposing materials, and promoting sustainable business models. By embracing the circular economy, companies can reduce their environmental impact, increase resource efficiency, and create a more sustainable future for business.

Sustainable supply chain strategies are essential for reducing the environmental impact of business operations and increasing resilience in the face of climate change and other disruptions. Companies can adopt sustainable supply chain practices by promoting sustainable sourcing of materials, reducing waste and emissions throughout the supply chain, and promoting circular economy principles. These practices not only benefit the environment but also reduce risks to the business and improve supplier relationships. By implementing sustainable supply chain strategies, companies can create a more resilient and sustainable business model that benefits all stakeholders.

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Dr. Vaneeta Aggarwal Founder & CEO

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THE SHIFT TOWARDS SUSTAINABILITY AND SOCIALLY RESPONSIBLE BUSINESS PRACTICES

What does socially responsible business mean?

Socially responsible business (SRB) refers to the practice of conducting business in a way that considers the social and environmental impacts of its operations, and works to minimize any negative effects and maximize positive contributions to society. This can include a wide range of practices, such as:

• Protecting and preserving the environment by reducing waste, pollution, and greenhouse gas emissions, and promoting the use of renewable energy.

• Supporting fair labour practices, such as paying employees a living wage and providing safe working conditions.

• Engaging in philanthropic activities, such as supporting local communities, charitable causes, and non-profit organizations.

• Being transparent about business operations, such as by publishing sustainability reports and providing information about the environmental and social impacts of products and services.

• Acting ethically and with integrity, such as by avoiding bribery and corruption, and by treating customers, employees, and other stakeholders fairly.

• Focusing on sustainable development, such as by considering the long-term impact of business decisions on future generations.

Overall, socially responsible business is an approach that seeks to balance economic, social, and environmental considerations in order to create long-term value for all stakeholders, not just the shareholders.

It is driven by increasing awareness of the environmental and social impacts of business activities, as well

as growing consumer demand for products and services that are produced in an environmentally and socially responsible manner. This shift is reflected in a number of trends, including:

1. Increased focus on reducing the environmental impact of business activities, such as reducing greenhouse gas emissions, using renewable energy, and promoting sustainable practices in supply chain management.

2. Growing demand for socially responsible products and services, such as fair trade products, organic foods, and renewable energy.

3. Increased emphasis on corporate social responsi-

bility (CSR) and sustainable business practices, such as transparency in business operations, fair labour practices, and community engagement.

4. Greater use of sustainable technologies and practices, such as renewable energy, green building design, and sustainable transportation.

5. Increasing participation in sustainable initiatives and certifications, such as LEED, B Corp, and ISO 14001.

Businesses that are able to effectively incorporate sustainability and socially responsible practices into their operations

are likely to be well-positioned to meet the changing expectations of consumers and other stakeholders, while also mitigating their environmental and social risks.

Companies which are well known for their socially responsible practices

Patagonia: Patagonia is a clothing company that is committed to environmental sustainability and fair labour practices. They use sustainable materials in their products, and they have implemented a number of

environmental initiatives, such as using 100% organic cotton and recycled materials.

Ben & Jerry's: Ben & Jerry's is an ice cream company that is committed to social and environmental responsibility. They source ingredients from Fairtrade certified suppliers, and they have implemented a number of environmental initiatives, such as using renewable energy and reducing their carbon footprint.

The Body Shop: The Body Shop is a cosmetics company that is committed to ethical and sustainable business practices. They use natural and organic ingredients in their products, and they have

implemented a number of initiatives to support community and environmental projects.

Allbirds: Allbirds is a footwear company that is committed to sustainability and transparency. They use sustainable materials in their products, such as merino wool, and they have implemented a number of initiatives to reduce their environmental impact and support sustainable projects.

TOMS: TOMS is a shoe company that operates on a "one for one" model, meaning that for every pair of shoes sold, they donate a pair to a child in need. TOMS also focuses on using sustainable materials, and implementing socially responsible practices in their factory.

Unilever: Unilever is a consumer goods company that is committed to sustainability and social responsibility. They have set ambitious sustainability targets, such as sourcing 100% of their agricultural raw materials sustainably, and reducing their environmental impact.

Eileen Fisher: Eileen Fisher is a clothing company that is committed to sustainable and ethical business practices. They use organic and sustainable materials in their products, and they have implemented a number of initiatives to support fair labour practices and reduce their environmental impact.

Warby Parker: Warby Parker is an eye wear company that is committed to social responsibility. They operate on a "one for one" model, meaning that for every pair of glasses sold, they donate a pair to someone in need. They also focus on using sustainable materials and implementing socially responsible practices in their factory.

Newman's Own: Newman's Own is a food company that is committed to social responsibility. They donate 100% of the profits from their products to charity, which has amounted to over $500 million to date.

Method: Method is a cleaning products company that is committed to sustainability and ethical business practices. They use eco-friendly and sustainable materials in their products, and they have implemented a number of initiatives to reduce their environmental impact and support sustainable projects. It's important to keep in mind that these companies may have varying policies for socially responsible business and it's subject to change. These are just a few examples of companies that are known for their socially responsible business approach.

businesses in a variety of ways: Environmental benefits: Adopting sustainable business practices can help businesses to reduce their environmental impact, such as reducing greenhouse gas emissions, conserving water and energy, and reducing waste. This can lead to cost savings, improved reputation and customer loyalty.

Social benefits: Socially responsible business practices, such as fair labor practices and community engagement, can help to improve the lives of employees and the communities in which businesses operate, which can lead to improved employee satisfaction, retention, and recruitment.

Economic benefits: Sustainability and socially responsible business practices can lead to cost savings, improved efficiency, and increased innovation, and also it can increase the access to new markets and customers.

Brand Reputation: Businesses that are seen as socially and environmentally responsible can gain a competitive advantage through improved brand reputation and customer loyalty. This can be especially important for

companies that sell products or services directly to consumers.

Compliance: Adopting sustainable and socially responsible business practices can help businesses to comply with environmental and labour laws and regulations, which can reduce the risk of fines and penalties.

Innovation: Sustainability and socially responsible business practices can drive innovation and creativity, as businesses are encouraged to find new ways to minimize their environmental and social impacts.

Reasons why some companies fail in this approach:

Lack of commitment: A lack of commitment to sustainability and socially responsible business practices at the leadership level can make it difficult for a company to make the necessary changes and allocate the necessary resources.

Insufficient planning and resources: Without proper planning and resources, companies may struggle to implement sustainable and socially responsible business practices, and may not be able to achieve their goals.

Lack of understanding: Some companies may not fully understand the potential benefits of sustainability and socially responsible business practices, and may not

be aware of the appropriate strategies and best practices for implementation.

Short-term focus: Companies that are focused on short-term financial goals may be less likely to invest in sustainability and socially responsible business practices, which can have long-term benefits.

Resistance to change: Some employees or stakeholders may be resistant to change and may not support the implementation of sustainable and socially responsible business practices.

Difficulty in measuring impact: Measuring the impact of sustainable and socially responsible business practices can be challenging, and companies may struggle to demonstrate the value of these practices to stakeholders.

Balancing trade-offs: Adopting sustainability and socially responsible business practices can often involve tradeoffs, such as increased costs or reduced efficiency, and companies may struggle to balance these trade-offs in a way that is consistent with their goals.

Lack of industry standards: Absence of industry standards for sustainability and socially responsible business practices can make it difficult for companies to compare their performance to that of their peers and identify areas for improvement.

Sustainability and socially responsible business practices can have a positive impact on

SUSTAINABLE GOALS IN MEDICINE

Good Health and Well Being matter more than any other agenda in life, and this applies to the entire human race irrespective of the differentiating parameters. Ensuring healthy lives has become even more crucial after the pandemic has pointed out the importance of good health. Health is truly an inalienable and fundamental right of all humans, and SDGs aim to promote them.

Ever since the creation of millennium development goals globally as Sustainable goals, there have been several improvements in the lifestyle of people and, most importantly, their health. There is a reduced infant mortality rate, improved maternal health, and better tackling of HIV or AIDS, malaria, tuberculosis, and other diseases. Health is among the best summative measures of progress in nations willing to achieve sustainable goals. Good health

will contribute to the nation's development through reduced expenditure on critical illness care, more significant national employment, and high social cohesion.

The SDG or Sustainable development goals act as a guide and a call to action to transform the world into a better place to live in. It is a policy or a track of actions to promote well-being on the planet, to promote justice and equality and ensure that every living organism can enjoy a fundamental right to a healthy life with at least the basic minimum standards fulfilled. The SDGs taken up by the countries mainly focus on improving the quality of people’s life. Health is perhaps one of the primary factors that will ensure the standard of living and accurately indicate people’s life status.

Primary Health Care

Primary health care is a fundamental pillar of sustainable development goals. SDG 3, in the list of universally accepted Sustainable goals, speaks about health and well-being

SDG 3 says: Ensure Healthy Lives and Promote Well-Being for All at All Ages. Health and medicine are one the primary pieces of equipment that can revolutionize people’s lives for the better. Health-related SDG is not a lonely agenda; it is incorporated into almost all the other sustainable development goals. In this aspect, public health goals and integrated approaches are critical.

Using Technology in the Field of Medicine

Integrating technology into healthcare systems is one of the many routes to achieving a sustainable health goal. With the advent of databases dependent on technology, nations can now trace the healthcare system better. The state will have a total record of the healthcare system. From how many people are getting vaccinated to the total number of admissions in the state-funded hospitals and even data like the daily infant natality and mortality rates.

The information can help in tracking. Identification is the basal foundation of introducing change. So, if a nation has a wholly verified and available database regarding the health status of its citizens, it is easy to identify the parameters they need to work on. This is an ideal way to keep upgrading the healthcare system and identify and rapidly remove the loopholes in the system.

Greater Employment in the Front Line

Employing more people, especially the young generation, as front line healthcare workers. Something truly desirable that a state can do to improve the health system is to ensure enough workforce working. People should not die or receive poor health support because there aren’t enough

people to help. In fact, by increasing the employment scope in the healthcare sector, the government can also reduce unemployment issues while guaranteeing good health to the citizens. So, it is like channeling the workforce into something worthwhile. This step can also improve the economy.

Guided and LargeScale Investments

Make large-scale and guided investments. Investing in the healthcare sector should be a prime agenda of the state budgets. Resource allocation and utilization are two fundamental approaches toward improving any country's healthcare system and attaining health care related SDG. It is not only about spending money but also allocating the

resources on the right track to get the best output. Good governance can strengthen the community by achieving health-related SDGs.

Access to Sanitation and Hygiene

Health is well placed in the sustainable goals scenario. Universal Health Coverage or UHC and access to quality healthcare are two main beams of the health-related SDG. It is interlinked with other SDGs, such as poverty reduction, education, gender equality, and access to clean water and sanitation. So, here comes the next agenda - access to clean water and sanitation. This is a requirement at all stages - in homes, schools, public areas, etc.

Vaccination

To attain the best health also means acquiring the immunity and strength to fight protection. Since immemorial, viruses and other microbes have shared the earth’s space with humans. Often, they infect humans and cause infections. These infections can be on individual levels or can cause epidemics and pandemics. One of the recent pandemics of Covid 19 had stopped all human activities on Earth. Vaccination is the best way to prevent such outbreaks and protect the mass population on Earth. Vaccination drives are one of the major public health campaigns taken up by the state governments of most countries. This is one of the efficient ways to protect a significant section of populations against diseases that could spread quickly and affect the herd. Through effective vaccination, diseases like polio, measles and rubella are on the verge of extinction, and that alone is a massive victory.

More outstanding research and development in medicine will foster better discoveries and inventions. For example, the concept of customized tailor-made medicine is becoming more popular recently.

Conclusion

Awareness among the mass public regarding sustainable medicine goals is another meaningful way to incorporate the urge to achieve them. Achieving sustainable medical goals is a big thing and needs the participation of several pillars. The ordinary citizens, the state governments, and the health departments all need to unite and play their specific roles in the systems to help achieve sustainable health goals. We must be open to new technology and incorporate them in our daily life to better attain sustainable medical goals.

UNLOCKING THE POTENTIAL OF THE INTERNET OF BEHAVIOR

Dr. Mythili Kolluru

Summary: The Internet of Behavior (IoB) is a relatively new concept built on the Internet of Things (IoT) foundations. IoB is a technology of the Fourth Industrial Revolution (4IR). It integrates data from various sources, such as social media, wearable devices, and other internet-connected devices, to provide insights into people's daily lives and behavior. In this article, Dr. Mythili Kolluru probes to reveal the characteristics, origin, prospects, risks, adaptability, and career opportunities of the relatively new emerging technology trend.

Introduction

Retired psychology professor Gote Nyman from the University of Helsinki first described the Internet of Behavior in 2012. The former professor conceived the concept that behavior could be data mined. Gartner predicts that by the end of 2025, over half the world will be subject to at least one IoB program, private, commercial, or governmental. Gartner stated

in its 2021 strategic predictions that IoB applications would increase in our daily work and lives. IoB has recently gained significant attention and interest in the technology industry and academics. The 4.0 Industry is characterized by integrating advanced technologies such as IoT, artificial intelligence, big data analysis, 3D printing, genetic engineering, quantum computing, robotics, and other technologies to create smart connected systems that enable more efficient, flexible, and automated production processes. The 41R is transformative and has opened an unprecedented change in human lives.

The Internet of Behavior is an evolution of IoT and a natural progression of 4.0 Industry. The Internet of Things (IoT) refers to a network of physical devices, vehicles, and home appliances embedded with sensors, software, and connectivity, allowing communication and data exchange. Though IoT and IoB are distinct concepts, there is a relationship between

them, and they build on each other to enable more advanced and sophisticated technology applications. IoB leverages advanced analytics and artificial intelligence to gain insights into human behavior, which can be deployed to personalize experiences, optimize processes, and improve decision-making. IoB mainly concerns how people interact with technology, make decisions, and behave in situations and circumstances. It combines IoT data with various sources such as social media, demographic data, and location data to enable organizations to gain insights into consumer behavior.

Working and industry applications of IoB

It relies on vast amounts of data from various sources, including social media and other internet-connected devices. The data thus collected is analyzed using advanced analytics and machine learning techniques to identify patterns and insights into people's behavior and preferences. IoB involves tracking and monitoring people's behavior in real-time. IoB is often integrated with other technologies, like artificial intelligence, to leverage the insights to tailor services and experiences to meet individual needs and preferences.

The adoption and implementation of the IoB are still in their early stages. It has numerous potential applications across a wide range of industries and sectors. IoB can create more sophisticated, efficient, and practical experiences for individuals and organizations. Several countries across the world are actively using IoB technology. However, some countries with lower technological development, limited Internet connectivity, and stricter data privacy regulations will be less likely to leverage IoB technology. The USA is leading in the research and development of IoB. China is also a significant player in this technology. The Chinese government is investing heavily in IoB technology. Japan has effectively used IoB in the healthcare, transportation, and manufacturing sectors. Other countries like South Korea and the EU members are actively leveraging IoB. The BRIC (Brazil, Russia, India, China) countries have large populations and rapidly growing economies. They may have a growing interest in leveraging IoB technology to improve their healthcare systems, transportation systems, and other areas.

It can be applied across a wide range of industries and sectors. IoB finds usage and application in various sectors like marketing, healthcare, financial services, smart cities, education,

transportation, manufacturing, and security. Many corporations have used IoB to increase sales and customer satisfaction. Amazon uses IoB to personalize the shopping experience by collecting and analyzing data on customer browsing, purchase history, and behavior on the website. Amazon is enabled to tailor-make products and services to its customers. Tesla collects and analyzes data related to using their cars, such as driving behavior, preferences, and performance. Tesla uses this data to enhance the driving experience, improve vehicle performance and create new features and services. Tata Consultancy Services, an IT services company, uses IoB to develop solutions for its clients in various sectors like health care, finance, and retail. They also use IoB to analyze market trends and industry benchmarks. Apollo hospitals use IoB to understand patient behavior and preferences and monitor health and wellness. Apollo has leveraged IoB

to develop personalized treatment plans, improve patient outcomes and optimize hospital operations. Like Apollo hospitals, Reliance Jio has also used IoB to analyze consumer preferences and behavior data. They developed new products and services and optimized their processes. IBM has used IoB applications to create customized solutions to improve client engagement. Coca-Cola deploys IoB to develop new marketing campaigns suited for specific customer segments and market niches, thus increasing brand loyalty. These are some examples to illustrate the application of IoB across organizations. As technology continues to evolve, the become more widespread, the world will witness an increased adoption and implementation of the technology in various sectors.

IoB technology challenges and career opportunities

Despite the increased usage of IoB technology and its increased attention over the past few years, some challenges associated with IoB cannot be undermined or overlooked. The collection and use of personal data raise significant privacy concerns. IoB technology involves using personal data, which becomes vulnerable to data breaches and cyber-attacks. Critical ethical issues like biases and the potential of discrimination in decision-making could become a significant concern in the future. Another challenge is that over-reliance on technology could lead to a future lack of human interactions and decision-making. There are many ethical and privacy implications for using personal data.

Despite the challenges posed by the Internet of Behavior, organizations and individuals must develop protection measures for individual rights and leverage emerging technologies to improve decision-making, enhance personal and organizational efficiency, and personalize experiences. The advent of new technologies creates a requirement for new skills and learning. The Internet of Behavior is a relatively new technology. Still, it has already created career

opportunities in data analytics, cyber security, marketing, and software engineering across various industries and professions. Some of the career options are.

• A data analyst is a professional responsible for collecting, processing, and analyzing large amounts of data IoB applications generate. They identify patterns and trends and drive business decisions.

• A cyber security professional protects against cyber-attacks and other security risks.

• A marketing analyst or digital marketer uses IoB consumer behavior and preferences data to design and develop targeted marketing campaigns.

• A user experience (UX) designer is responsible for designing user interfaces and experiences for IoB applications and devices.

• A software engineer develops and maintains the software that powers the IoB applications and devices.

• A business intelligence analyst analyzes data from IoB applications to provide insights to optimize business operations.

• An IoT architect designs and develops the hardware and software systems that enable IoB devices and applications to communicate with each other and the cloud.

• A data scientist uses advanced statistical and machine learning techniques to analyze IoB data and develops predictive models to anticipate consumer behavior and optimize business processes.

Conclusion

The Internet of Behavior (IoB) is complex and rapidly evolving concept which has the potential to transform the way humans interact with technology and the world around us. The potential benefits of IoB include improved customer experiences, more personalized marketing, and better healthcare outcomes. However,

it is essential for individuals, businesses, and policymakers to consider the potential benefits and risks of IoB carefully and to take steps to ensure that it is used responsibly and ethically. This includes implementing strong privacy protections, obtaining informed consent, and being transparent about data usage and collection practices. The world has yet to realize its full potential, risks, and impact as it develops.

References

1 The Internet of Behavior: A New Frontier of Data-Driven Marketing" by Steven Van Belleghem and Peter Hinssen in Forbes (2019).

2 The Internet of Behaviour: A Game Changer for Digital Marketers?" by Tamara McCleary in Forbes (2019).

3 Internet of Behaviour: Shaping the Future of Big Data Analytics" by Vishal Kumar in Analytics Insight (2020).

4 Internet of Behavior (IoB): The Future of Personalized Customer Experience" by Dipanjan Chatterjee in MarTech Advisor (2020).

5 The Internet of Behaviors (IoB): When the Internet Knows You Better Than You Know Yourself" by Pedro Bizarro in Data Science Central (2020).

6 Internet of Behaviors: A New Era of Personalization and Data Analytics" by Raj Singh in DZone (2020).

7 IoB (Internet of Behaviors) and AI: The Future of Personalized Healthcare" by Hemant Kumar Mehta in Analytics Insight (2021).

8 The Internet of Behavior: Is This the Next Big Thing in Customer Experience?" by Richard Jones in ClickZ (2021).

9 The Internet of Behaviors: A Step Towards a Smarter World" by YousraRzouki in Towards Data Science (2021).

10 The Internet of Behaviors: Why This Emerging Technology Matters" by Anant Mishra in Entrepreneur (2021).

Dr. Mythili Kolluru is an Assistant Professor at the Graduate Studies Department, College of Banking and Financial Studies, Oman, with teaching and research experience over diverse areas of Strategic Management, Organizational studies, and International Business. She has obtained a doctorate in strategic management, focusing on the relationship between strategic management and leadership. She is a certified Strategic Planning Professional. She is the Chief Strategy Officer of Funkeyb a London based Management Consultancy firm. She is the author of the framework “The strategic Thinking Wheel”. She has over two decades of experience in academics and the corporate world, spanning the USA, India, and the Middle East. She has supervised over 100 Masters and undergraduate research projects. She has published actively in ABDC, Elsevier, Emerald, Scopus, Q1, peer-reviewed journals, edited book chapters, and a book on strategic management. She has presented at both national and international conferences. She is a reviewer, editor, and presenter at various platforms. She actively participates in outreach initiatives nationally and internationally through her active involvement in Knowledge Oman and the Association for Strategic Planning. She can be reached at professormythili@gmail.com.

SUSTAINABLE SUPPLY CHAINS STRATEGIES

“For reducing environmental impact and increasing resilience”

Sustainable supply chains are becoming increasingly important in today's business landscape. Companies are recognizing that their supply chains play a critical role in their environmental impact, and that sustainable practices can not only reduce this impact but also increase resilience and improve profitability.

This article will explore strategies for reducing environmental impact and increasing resilience in supply chains. We will discuss the importance of sustainability in supply chains, the key challenges companies face in achieving sustainable supply chains, and best practices for achieving this goal.

The Importance Of Sustainability In Supply Chains:

Supply chains are complex networks of companies, people, and activities that are involved in the creation and delivery of products and services. As such, they can have a significant environmental impact, including greenhouse gas emissions, resource depletion, and pollution.

Sustainable supply chains are those that seek to reduce this impact through the adoption of environmentally responsible practices. This can involve a range of strategies, such as the use of renewable energy, waste reduction, and sustainable sourcing.

Sustainable Supply Chains Are Important For Several Reasons:

1. ENVIRONMENTAL IMPACT: Sustainable supply chains can reduce the environmental impact of business operations, including greenhouse gas emissions, resource depletion, and pollution.

2. REPUTATION: Companies with sustainable supply chains can improve their reputation and attract more customers and investors who are looking for environmentally responsible products and services.

3. RISK MITIGATION: Sustainable supply chains can help mitigate the risks associated with climate change and other environmental issues, such as water scarcity and deforestation.

4. COST SAVINGS: Sustainable supply chains can provide cost savings in the long run by reducing waste, improving efficiency, and reducing energy costs.

use recycled materials whenever possible, and require their suppliers to adhere to strict environmental and social standards.

Fair labour practices: Patagonia has a strong commitment to fair labour practices, and requires their suppliers to pay workers a living wage and provide safe working conditions.

Environmental impact: Patagonia has made significant efforts to reduce their environmental impact, such as reducing their energy use and waste, and investing in renewable energy sources. They also encourage their customers to repair and recycle their products to reduce waste.

Achievement Through Patagonia’s Policies:

• Patagonia has been recognized as a leader in sustainability, receiving numerous awards for their efforts.

Companies Following Sustainable Policies

There are several companies that have made significant strides in implementing sustainable policies in their supply chain industry. Here are some examples:

1. PATAGONIA

Sustainable sourcing: Patagonia has implemented strict guidelines for the materials used in their products. They

2. UNILEVER:

Sustainable sourcing: Unilever has a commitment to sustainable agriculture and sourcing practices, and has set a target to source 100% of their agricultural raw materials sustainably by 2020.

Reducing waste: Unilever has implemented several initiatives to reduce waste, such as reducing packaging materials and increasing the use of recycled materials.

Environmental impact: Unilever has set targets to reduce their greenhouse gas emissions and water use, and has invested in renewable energy sources.

Achievement Through Unilever’s Policies:

• Unilever has made significant progress towards their goal of sourcing 100% of their agricultural raw materials sustainably, with 70% of their raw materials now sourced sustainably.

• They have also reduced their greenhouse gas emissions by 40% since 2008, and have achieved zero waste to landfill across their manufacturing operations.

• They have reduced their energy use by 35% since 2015, and have implemented several renewable energy projects.

• Patagonia has also implemented a closed-loop system for some of their products, which allows them to recycle materials and reduce waste.

3. IKEA:

Sustainable sourcing: IKEA has a commitment to using sustainable materials in their products, and has set a target to source all their wood and cotton from more sustainable sources by 2020.

Renewable energy: IKEA has invested in renewable energy sources, such as wind and solar power, to reduce their environmental impact.

Reducing waste: IKEA has implemented several initiatives to reduce waste, such as reducing packaging materials and promoting the recycling of products.

Achievement Through

Ikea’s Policies:

• IKEA has exceeded their target of sourcing all their cotton from more sustainable sources, with 95% of their cotton now sourced sustainably.

• They have also achieved their target of sourcing all their wood from more sustainable sources, and have reduced their carbon footprint by 50% since 2010.

• IKEA has also achieved zero waste to landfill across their operations.

4. NESTLE:

Sustainable sourcing: Nestle has a commitment to responsible sourcing, and has set a target to source 100% of their coffee, cocoa, and palm oil sustainably by 2020.

Reducing waste: Nestle has implemented several initiatives to reduce waste, such as reducing packaging materials and increasing the use of recycled materials.

Environmental impact: Nestle has set targets to reduce their greenhouse gas emissions, water use, and waste, and has invested in renewable energy sources.

Achievement Through Nestle’s

Policies:

• Nestle has made significant progress towards their goal of sourcing 100% of their coffee, cocoa, and palm oil sustainably, with 57% of their coffee and 53% of their cocoa now sourced sustainably.

• They have also reduced their greenhouse gas emissions by 22% since 2010, and have achieved zero waste to landfill across their manufacturing operations.

5. ADIDAS:

Sustainable materials: Adidas has developed several innovative sustainable materials, such as recycled plastic and ocean plastic, and has set a target to use only recycled polyester in all their products by 2024.

Reducing waste: Adidas has implemented several initiatives to reduce waste, such as using recycled materials in their products and reducing packaging materials.

Environmental impact: Adidas has set targets to reduce their greenhouse gas emissions, water use, and waste, and has invested in renewable energy sources.

Achievement Through Adidas’s Policies:

• Adidas has made significant progress towards their goal of using only recycled polyester in all their products, with 60% of their polyester now sourced sustainably.

• They have also reduced their greenhouse gas emissions by 30% since 2017, and have achieved

zero waste to landfill across their own operations.

• Adidas has also partnered with Parley for the Oceans to collect plastic waste from the ocean and turn it into sustainable materials for their products.

Conclusion:

Achieving sustainable supply chains is essential for companies looking to reduce their environmental impact, improve their reputation, and increase resilience. While there are challenges to achieving sustainable supply chains, companies can adopt best practices such as measuring

and monitoring their impact, engaging with suppliers, adopting circular economy principles, using sustainable materials, and investing in renewable energy to achieve this goal.

By taking a proactive approach to sustainability in their supply chains, companies can not only reduce their environmental impact but also improve their profitability and ensure long-term success in a changing business landscape.

If you

Being a control freak is a weakness, not a strength.

can’t allow others to shine, you are exhibiting signs of narcissism and showing a lack of self-confidence. It is isolation through ego.

~ Stewart Stafford

What comes to our mind when we think of a controlling relationship? Perhaps a partner who is physically aggressive or abusive? Or someone who is dominating or intimidating? Or someone who dictates what can be done and what can’t? Isn’t it? While all these behaviours are dangerous, they are obvious, visible and evident. There are many other signs in a relationship that are harder to spot. Honestly, many a times, people do not even realise that they are in a controlling relationship, either as a controller or as a victim.

People try to assert power over others and control situations because they are anxious that things may go wrong if they do not maintain control. This anxiety is generally attributed to the controlling partners loving us and caring about us without bounds and their fear of losing us. This misconception further obscures recognising signs of controlling behaviour, their attempts to dominate, intimidate and exert authority.

As humans, we all try to control situations in our lives to an extent. Damaging is when one tries to control other person’s life. The point to note further is that controlling is not restricted to romantic or married relationships, it can happen in a friendship, parental relation, sibling relationship and even in an office relationship – manager and subordinate or between colleagues.

Is It Wrong To Want To Control Things?

Control and certainty makes us feel safe, then what’s wrong with trying to control? The issue here is most things in life are out of our control and trying to get hold on them only add on more stress, conflict, anxiety and resistance. Endlessly demanding perfection from self keeps adding physical and emotional stress which makes life difficult to live and enjoy. Our relationships too suffer when we are controlling. We can be difficult for others to handle as controlling people are bossy, critical, judgemental of other. Hurt, arguments, isolation are inevitable.

What Is A Controlling Relationship?

A controlling relationship is one where one partner dominates the other in an unhealthy, self-serving manner. If your partner constantly makes you feel intimidated, insecure, or guilty, you could be in a controlling relationship. And control in a relationship is a form of abuse.

Why are People Controlling?

4. Co-Dependency - The term refers to being “dependent” on another person and putting their needs before our own. A controlling partner may demand all of the attention, and a co-dependent partner may assume this control is love and be willing to give them that attention.

5. Low Self-Esteem - Controlling people perhaps were never paid enough attention in their past and just to come out of that frustration, they become controlling and dominant. Since they can’t believe anyone would truly care about them, so they try to control or buy love.

6. Perfectionism - Perfectionists mainly try to control themselves and hold themselves and others to impossibly high standards as they crave predictability.

7. Personality Disorder - Some personality disorders like borderline personality disorder and Narcissistic Personality Disorder may increase the chances of controlling behaviour.

Controlling behavior may actually be a defence mechanism for some people — an attempt to cope with a troubled inner world.

1. Anxiety, Insecurity & Fear - To feel safe, we want to control the situation but when we can’t, we are engulfed with anxiety and insecurity which makes us feel frustrated and stressed out.

2. Learned Behaviour - People learn controlling behaviour from the family they have grown up in where power is exerted over partner. A significant loss or wound in the past can also lead them to develop this mindset that now they will not let anything or anyone hurt them so they chose to take control of their life and others to ensure nothing goes wrong again.

3. Difficult Childhood - We are the product of our childhood learnings. People tend to develop controlling behaviour if they were being controlled or if they had very controlling parents. For them then, controlling others is normal.

Understanding the origin of controlling behaviours does not make it any less frustrating, it helps to understand the controlling person a little better.

Signs of a Controlling Personality

When a person expects, demands and compels the other to cater to his/her needs, that’s a controlling behaviour. The controller dominates and intimidates others in an unhealthy and selfish manner. Some critical signs of controlling behaviour -

1. Criticism - Controlling people will blame others for almost everything. Whenever something goes wrong, they take on the role of victim and make others believe they’re responsible for things even beyond their control. “It’s all your fault” or “you shouldn’t have done this” are their phrases used in conversation.

2. Isolation From Friends, Family Or Loved OnesDemanding attention constantly and gradually isolating partner from friends and family is a method of their having control.

3. Keeping Scores - Controllers keep a constant count of who did what for whom. They always expect something in return and make others feel guilty if they don’t do what is desired. Keeping track, is controller’s way of having the edge over others.

4. Intimidation - Another strategy of a controller is to make others feel that they are not good enough for them. Controllers always make the partner cave in or relent in an argument, may force the partner to share information they ask for regardless of the willingness of the partner.

5. Belittling Or Embarrassing Others - Controllers may make the partner feel ridiculed and then make them believe that they misunderstood the whole situation. One will be made to feel inadequate, dumb, low so that the controller can overpower. Controller will attempt to undermine partners’ confidence by making digs at them.

6. Undermining Perspectives - Controllers do not leave much room for others’ voice and opinion. There is neither any understanding nor an honest attempt to hear others’ perspective. Controllers subtly manipulate their partners’ progress and growth to retain them in their life too.

7. Micromanaging - Controller habitually make decisions for their partners, they don’t accept healthy boundaries and persuade or pressure people to change their viewpoints. They may control finances, and would attempt to limit their partner’s choices in life to the bare minimum in order to prevent them from enjoying life.

8. Unreasonable Jealousy - Controllers always want undivided attention and become upset when others do not provide it. They may resort to making negative comments, interrogate and get overly jealous. Accusing others of flirting or cheating with other people without reason or evidence is controllers’ normal behaviour.

9. Over protectiveness - There is a thin line between caring and controlling. Controller does not consider the partner’s interest, opinions and needs. In the name of love, care, safety and security, if someone hovers around our wellbeing, this certainly is controlling behaviour.

There is no single answer on how to stop being controlling in a relationship. It takes efforts to understand why a person acts this way and what can they replace it with.

How to control being controlling in nature?

1. Identify The Need For Control - Two needs –“Certainty and Significance” drive control. When these needs are not met in healthy ways, we resort to unhealthy means like controlling because this creates a temporary illusion of safety, security and certainty.

2. Challenge Fears - Identifying our fears and ascertaining if they are realistic, helps. Unrealistic and distorted fears can be replaced with calmer and grounded thoughts. Its then easier to work on the realistic fears in life.

3. Acceptance - We all, intellectually, know that we can only control ourselves but still persist in trying to control others. We must stop giving unsolicited advice, must not attempt to control the outcome and allow people to make their own choices. We must free ourselves with the pressure to always be in control.

4. Flexibility - We must stay focused on the problems that are ours to solve. Trust people that they can make good decisions; and if they can’t, those aren’t our problems to solve. Detaching from other people’s problems does not label us as uncaring. Allowing people to figure things out for themselves is a loving and trusting act.

5. Embrace imperfection - We must accept that none of us are perfect, we all make mistakes, take wrong decisions. We need to expect and accept that sometimes plans fall through, accidents happens and people disappoint us. Micromanaging people and situations isn’t going to prevent things from happening, rather, it may push people away.

6. Mange Stress and Anxiety – We must consciously stop thinking about the worst that can happen in a situation or being terrified of the unknowns. We must learn to calm our nerves, mind and body in order to manage the stress and anxiety which forces us to get on to the controlling seat.

7. All Unexpected Is Not Bad - We assume that all unexpected change is bad which is not true. We must try to stay open to the possibility that unexpected change can be positive even if it doesn’t feel that way in the beginning.

8. Delegate – Believe that others are as competent, honest, hardworking and intelligent as we are. Learn to delegate tasks to people rather than taking everything upon yourself. Once we believe in others’ capacities, help automatically starts flowing towards us which in turn reduces the unnecessary stress and anxiety.

How Do We Deal With A Controlling Person

The best strategy for dealing with controlling people is through an upfront discussion. Below pointers can help –

1. Communicate - We must let the controller know how we are affected by their behaviour. Many a times the person is not even cognizant of how we are feeling. It is essential to communicate the impact of their behaviour in a way that reduces feelings of blame by using “I” statements.

2. Alternative Actions - Discussing ways to divide responsibilities or share control helps. Offering alternative courses of action to replace the behavior, such as making plans together rather than the controller making plans is a good strategy.

3. Establish Boundaries - It is impossible to influence or control how others behave, but we can be clear about the treatment we expect and control how we will respond if someone crosses the line. We need to set boundaries, assertively state the desired and undesired.

4. Choose A Response - When someone is controlling, we can respond in various ways to diffuse the situation -

▪• Ignore them and walk away from the situation

• Create a distraction or change the subject

• Counteract with reason

▪• Acknowledge their fear

5. Don’t Debate - Making our choices, being firm, and not wasting energy in trying to change the controller’s mind is the best way.

Arguments/debates are likely to lead to a power struggle about who is right and who is not and can turn ugly. Politely agree to disagree and then end — or exit — the conversation.

Summary

To an extent, we all have controlling propensity. It is only human to try and shape things to ensure that they turn out the way we like, to know beforehand the outcomes. We all want to protect, persuade and convince others to do what we feel will benefit them.

Some controlling behaviours are subtle too e.g. insisting on doing all the chores. It might seem like a favour, but in reality, the controller wants things done his or her way. Lack of flexibility or openness to feedback too is a sign of controlling behaviour. Hence, many of us have controlling moments and behaviours inside of us.

Having controlling tendencies does not make a person bad. It means that the controller has struggles with factors that have contributed to exercising controlling behaviours. Controlling behaviour can be critical to relationships if resulting in emotional and mental abuse. The behaviour will be considered as abuse after a limit.

Important is to create a safety plan to protect ourselves if we are living or working with a controlling person to protect our dignity, respect and well-being.

On the other hand, if we are the control freak and we want every event in our life to be a certain way, it is time to take a step back and accept that we can’t control everything. We must stop micromanaging; and once we are able to do that, we will realise that there is more satisfaction in giving up some control than in taking it.

BIZEMAG

EVENTS OF THE MONTH

Author Dr. Neeta Pant PhD in Clinical Psychology, Honorary PhD in Social Work Senior HR Professional, Executive Life Coach, POSH & amp; POCSO Enabler, Soft Skills Trainer, Master Hypnotist, Graphologist

Control and manipulation are not love; the outcome is a life of imprisonment ultimately leading to deep-rooted feelings of resentment.

~ Ken Poirot

March 03

Dr. Vaneeta Aggarwal attended The Shesparks event hosted by Yourstory Media Pvt Ltd. The event was hosted at India Habitat Center, New Delhi with hundreds of women entrepreneurs. Dr. Vaneeta interacted with many younger entrepreneurs and shared vision of Bizemag Media.

March 21

Top Travel Companies in India

Domestic and International Sectors

March 08

Bizemag Media celebrated the vibrant happy colors of festival Holi played by Indians and foreign residents equally at Gurgaon Condominium.

The Video on Instagram got instant popular with followers and viewers. https://www.instagram.com/reel/Cpho1XTDc3f/?utm_source=ig_web_copy_link

Dr. Vaneeta Aggarwal participated in FICCI Global Young Leaders Summit 2023 on March 21 at Hotel Lalit, New Delhi. The event was addressed by Shri Anurag Thakur, Union Minister of Information & Broadcasting and Youth Affairs & Sports, Govt. of India, & many others. The event had impressive line of speakers and participants. (in Pic: Smt Garima Bhatnagar IPS, Delhi Police)

Tourism is considered one of the top 10 industries contributing to the spike in India’s GDP. India is also one of the major countries that gain maximally from the travel and tourism industry. Indians also form one of the significant shares of global tourists who travel worldwide and enhance other countries' economies. Considering this scenario, the travel companies in India for domestic and international travel companies play a significant role. In 2018, the industry generated around US $247.30 and witnessed a growth of 6.7%.

India is the eighth most visited Asian country and the 22nd most visited globally. Here is the list of the top 10 travel companies in India:

Thomas Cook India Ltd

This is one of the biggest and best-known travel agencies in India. Over the years, it has sustainably gained fame with its fabulous services. It was set up by Thomas Cook in 1881. The company is well-known for its fantastic travel packages to countries like India, Thailand, and Sri Lanka. The visa options, packages and services are the best you can get in India. The headquarters are in Mumbai, India. Their holiday packages to Dubai are phenomenal. It is an old player in the game and highly reliable.

Yatra

The Gurgaon-based travel company was set up in 2006 and is currently the favorite of Indians regarding luxurious or budget-friendly domestic and international travel. The USP of the brand is that- it offers a spectrum of services distinctly curated for corporate and private customers. The discounts and lucrative cashback incentives, especially for the transportation deals, are real game changers for the company. They offer domestic and international travel packages to almost all popular holiday destinations.

Make My Trip

High in popularity, the company was introduced in 2000 by Deep Kalra. MMT has been the actual initiator of changes

in the Indian tourism industry. It is the flag bearer of the Indian tourism renaissance. For the past 23 years, MMT has successfully organized millions of domestic and international trips for Indians. It is now people’s favorite go-to option. The customized packages, great price packages and, most importantly, their responsibility towards tourists - make them unique and perhaps the best in this industry. It has now even collaborated with the transport companies like Redbus to offer even better services to their clients. MMT is India’s most sought-after travel provider.

GoIbibo

Another of India’s top travel agencies was established by Ashish Kashyap in 2007, with headquarters in Haryana. It is the winner of the “Best Tech Travel Aggregator Brand'' by Economic Times. It operates through a website and a highly functional app. The company primarily specializes in booking train, flights, bus tickets and hotel reservations. The app is their best marketing gig, allowing for customizable plans. Make your plans, craft them accurately and however you want under the guidance of the best travel supporter. The payments through GoIbibo are super easy. Overall, it is a fantastic option.

Expedia

In 1996. Rich Barton introduced the brand Expedia, and since then, the company has been operating its brand in India. The company's primary agenda is to offer clients cost-effective travel packages. Since the initial days, their primary marketing gig has been cheap and the best travel. This works suitably well in developing countries like India, where the population are travel lovers but has limited spending capacity. They collaborate with over 80,000 global hotels; you can always get your favorite one on the list. They offer multiple possibilities even within budget constraints. Indians love the brand for this

precise reason. In 2013, they won the Award for Leading Online Travel Agency.

Cox and Kings Ltd

It is the world’s oldest travel company. In India, the company operates with its headquarters in Mumbai. However, they have 12 other operating offices in India. This is a historic company; its profuse network worldwide makes travel more accessible. Since they have worldwide operation centers, you can easily plan your trips and be helped by the C&K of that country. The company is ideal for international trips. In India, C&K is a premium travel brand. With over 6 crore Indian Rupees as turnover, C&K is all you need to plan a luxurious and premium overseas trip.

Club Mahindra Holidays

Belonging to the Hospitality

Sector of the Mahindra Group, Mahindra Holidays & Resorts

India Ltd is known for the excellent planning of family holidays. In India, family trips are the most sought-after. Mahindra group organizes reliable and family-friendly vacations to various domestic and international destinations. Club Mahindra holidays owns 61+ resorts across India and some of the world’s most exotic locations. They have a customer-friendly business model with excellent booking policies and are perfect for planning vacations that Indians love.

Travel Guru

Looking for the best prices on flight bookings, hotels, and holiday packages? Travel Guru is your best choice, perhaps. It is India's 9th largest travel company and the most consistent company with the best flight and hotel booking offers. They specialize in offering services for cruise booking. They are in the yet expansion mode, where they will be intruding on various travel-related services, including car rentals. It aims at making travel more convenient and cheaper because that is what dominates the Indian travel market. Travel Guru is a rising star with excellent prospects.

Conclusion

Choosing the best travel company for domestic and international trips can be intimidating because there are so many to choose from. You can go for any of these companies because all their portfolios are interesting. The best thing is to connect with them and discuss the package you want; it will all be tailor crafted for you. The travel companies in India are indeed the best because India is the home of fabulous hospitality. The travel companies are also interconnected with other industries - travel stays, transport, etc. Based on the numbers, Thomas Cook India Ltd. is the biggest travel agency in India.

Astro

April 2023 Astrology Report

It is officially the first full spring month. You must be in the best mood, with colorful feelings ruling your brain. The stars and plants are in a great position during this month. The only hack you must follow this month is to listen to your heart and walk across the path of following your dreams. April is an excellent time for almost all the zodiac signs. It is the perfect time to realize your passion, express love and experience a great time in your life. There can be obstacles, but you will surely overcome them. Let us have a detailed look at what the month of April has to offer:

Stop believing others’ verdicts about you. It is time to step out of the shadow and follow your heart. Regain confidence in yourself. There will be numerous obstacles, but you must overcome them. The first half of the month can be stressful, but good times await you in the next half. There are plenty of envious people around you trying to put you down, rise above them. Give yourself the wings you deserve. Weave dreams but also stay grounded and realistic.

Yourromantic affairswillbe in great shape during this month.April is the ideal time for all the promising opportunities that await you. April is the month of passion for you. If you are already in a romantic affair, the bondswillgrowmore robust, and if not,Aprilhas the highest chance that you will find someone close to you. The workplace will be turbulent. Some days may be super hectic, but you must leave the rest-loving version of yourself and start with some serious work. The middle of the month will be stressful, but you must understand that it is all worth it to realize your passion.

Gemini must be cautious during April because they will experience mood swings. You will undergo some terrible times in your relationships and friendships due to erratic decisions. April will brew the flirty side of you. You can get offensive during April but do not hurt others and be cautious not to ruin relationships. Your health will be in great shape during April. You can participate in all the sports and athletics programs. It is an ideal moment to upthrust your energy but also stay sensible.

April will be by far the best time you will have. It is the most rewarding month for you. Every day your problems that have been piling up for so long will get solved, and everything will fall into place. Keep your senses open and take advantage of the situation to put yourself in the best situation. Mars has a positive effect on Cancer during April. To get the best out of life, you may have to change yourviews and perspectives for some time. The month has excellent inspiration in store for you and can infuse you with positivity and boost. The pro tip is to hold on and not lose hope till the end.

Try for new jobs during this time. April is the right time for networking. This can apply to new relationships as well. There may be too many issues with managing time because there willbe too much going on. You must handle the tension that Mars will cause in life. Life will have multiple explosions, but you must try to make things easier. The tasks may seem too tricky and never-ending, but perseverance will make the difference. You will have terrible health issues with the gut. The pro tip is to let it go if it is not worth fighting for.

Have the best time in relationships during this month. The deepest desire in your craving for attention, care and love will be duly reciprocated. There are plenty of overdue tasks in life holding you back. It is time to overcome them all and move forward with the flow of life. You should be open to the love and assistance that others offer you. But it is a matter of continuity from your end that will make the difference. There will be moments you would simply want to give up and run away, but hold on, and you will be rewarded.

It is time to grow stronger. You are delicate and vulnerable but hold back those emotions for now. During this month, Mercury’s position in April will promote better communication skills and logical thinking in Scorpio. The power of Pluto in April will infuse great sensuality in the Scorpions. You will attain your best charming form this month. Your relationships will receive the most exciting turns during this month. It is also a time to fight well with your competitors. Creativity will drive you during this month. You can quickly resolve the long pending work and matters during this month.

April is full of surprises. Your mental and physical strengths will be at their peak during April. Most importantly, you will regain the inner strength and peace lost for so long. It is not the right time to go on foreign trips or indulge in overseas business. Cupid is blessing you during this month. You will fall for the enchanting vibes of someone well-known. The Virgos who will stay diligent and motivated this month will be duly rewarded. Gain your inner peace and stay contended.

April is inviting a lot of disputes in your life but will also give you the skills to avert them. The second half of the month will be relaxing and stress-free. Sagittarius loves summer, so April is the month for productivity for you. Sign the essential contracts and agreements and crack those risky deals because the planets support you. Don't indulge in new romantic relationships right now if you have been single for a long time. You will suffer from throat infections and colds throughout the month.

Bizemag Media helps more than 100+ businesses including MNCs, Startups, SMEs and Funded Startups To reduce costs, better their cash flow and increase sales. We've been working with multiple business sectors like, Manufacturers, IT consultants, Web solutions, Interior designing, Food business, Hospitality, Real estate etc. We have a startup pitch deck preparation support desk for Angel Investor network.

OUR SERVICES ARE

It is the most harmonious time for you. The full moon of April will help you rejoice in life. It is an ideal moment to build relationships - romantic and business. You will tend to overwork to gain better results. However, that may not be needed. Expose your talent in front of your colleagues, family, and peers. Stay prudent and let nothing divert you from your goals. It is better if you can avoid conflicts with your associates. Use this month as the healing time for yourself. If you are interested in athletics, go for the sports tournaments. Start with your weight loss journey.

It is the best time foryourcareer.Aprilwillgiveyou the best career foundations of your life that you will have to create the building upon. It is also a time of happiness in your love life. April will bring good results in all spheres of your life. You aim to prevent getting distracted and keep up with excellent work. Refreshments and motivation will guide you. Health goals will be fulfilled. April will mark the end of the stressful time you are currently going through. You are bursting with energy, channelize it to work better. You are glowing, which is well-attracting plenty of partners - stay open.

Digital Marketing

Making sure you get the correct traffic to your website and converting them to a customer through digital channels is a Herculean task and doing this the right way can land up yielding amazing results. At Bizemag Media we help you with -

 Portfolio Building

 Web Designing

 Performance Marketing

 Social Media Marketing

 Publicity Marketing

Accounts & Compliances

As a company, it is important to manage all your books and compliances whilst receiving actionable reports and most founders land up putting in bandwidth to set these departments up which takes them away from focusing on the core activities in the business. Hence, we -

 Handle all the books of accounts end to end

 Set up a maker checker system to ensure that there are no gaps in the books of accounts

 Manage all compliances so as to not attract penalties

 Provide MIS reports that provide the promoter with actionable insights

 GST compliance services

Relax your brain and keep it distant from the negative thoughts you have been feeding into it.Venus and Saturn are blessing your house in April and their combination can bring new encounters in your life opening paths for success. Go for a love vacation that is all you need. Pay greater attention to your health and start with daily exercise. The circulatory system is a bit upset, so watch out for the cardio. Work life will not be great during this month. Even if you don’t make progress, try not to fall.

Payroll Automation

Managing payroll whilst scaling becomes a huge challenge - handling offer letters, leaves and attendance, labor compliances and payslip/form16 management becomes a mammoth task to handle for any HR team manually. We ideally provide

 Our own HRMS tool to automate all the above-mentioned activities as well as

 A team that handles all your labor compliances like PF,ESIC and LWF and all relevant statutory compliances

Digital Marketing Skill Academy

We provide internships to Business School / University Students to empower them to earn a living to support their careers.

Higher Education Collaborations

We have tie ups with leading professors from International Business Schools who can take up a module or course at an Indian University as per international partnership scheme under New Education Policy.