Business Strategy E-Magazine April 2022

BUS I NESS STRATEGY E-magazine

FEATURED Impact of RussiaUkraine war on Global Economy

Are you Over-Sensitive?

Dr. Neeta Pant

Angel Investing Crypto Winter

Women Entrepreneur Introducing New Shoes for Cancer Patients

Maldives a Paradise at Earth

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ISBN: 978-81-953570-0-0

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APRIL 2022 | ISSUE 22

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CONTENT

7 Impact of Russia-Ukraine war on Global Economy

19 All About Crypto Winter

10 Implications of Russia-Ukraine war & Economy Review (Global and India)

24 Are You Over-sensitive?

34 The Maldives - Paradise on Earth

14 Should you go for Angel Investing ?

31 Push Collection Inc introducing new shoes for Cancer patients

39 Astro

April 2022 | Issue 22 | 3

International Women’s Day 2022

Dr. Vaneeta Aggarwal Founder & CEO

www.bizemag.com www.Lstrategyq.com

Disclaimer - The Magazine producers and editors are not responsible for any views, opinions and information provided by the writers. The content produced here is copyright of Business strategy e-magazine and cannot be reproduced in part or full form without official approval. Any graphics depicted within the magazine are solely for symbolic representation and are taken from stock free options.

From the Earth to the Space - Women are hoisting flags everywhere and anywhere. This is the century of equality, gender parity, and inclusiveness. Unfortunately, even after overwhelming boldness ruling the social media newsfeed and pages of magazines on Women’s Day, the discrimination against women is far from being completely abolished. Especially in developing countries in India with a frozen Deadlock of patriarchy, it is even more important and more difficult to break the shackles.

The progress is happening, and surely more progress is on the way. But the pace is quite slow and that is exactly where we need to invite more formidability.

Women Entrepreneurs is one of the core elements to break the bias and promote women leadership across genres of the professional world. On this Women’s Day let us all pledge to support and promote women’s leadership. Not based on their gender but on the consolidated platform of their knowledge, capabilities, and talent. Let us come forward to make workplaces gender-inclusive and free of gender parties, to use gender diversity as a resource in workplace rather than allowing it to manifest itself as a barrier. Unfair prejudices are rusting the conduit of women’s progress and it is time to change the scenario.

Send your feedback & entries to contact@bizemag.com

April 2022 | Issue 22 | 4

April 2022 | Issue 22 | 6

Impact of Russia-Ukraine war on Global Economy Sagar Singh Setia

April 2022 | Issue 22 | 7

T

he geopolitical conflict between Russia and Ukraine has created deep-rooted problems for the global economy which was undergoing nascent recovery from the Covid-19 pandemic. Russia and Ukraine together have a lion share in global agricultural commodities; the facts speak for themselves.

Together Russia and Ukraine contribute around 29% of the total wheat exports, 15% of the total corn exports, three-quarters of total sunflower seed oil exports and around 15% of the total exports of Nitrogen, Phosphate and potassium which are key ingredients for fertilizer production. More so, Russia which is the third-largest oil producer, the largest exporter of oil and the second-largest exporter of natural gas in the gaseous state is one of the biggest contributors in the global energy space.

The war has resulted in the imposition of crippling sanctions on Russian exports and many companies are wary of doing business with Russian companies. This has resulted in steep cuts in the Russian energy exports which have led to a huge increase in the prices of oil and other commodities. Brent oil reached 14-year highs last week when it touched $139 and European natural gas futures increased by a whopping 250% in just one week. The supply shock has been severe for Europe as Russian oil and gas constitute around 40% of the total European demand. Some of the countries like Somalia, Egypt and Sudan are totally dependent on the wheat sourced from Russia and Ukraine, thus stoking fears of a food crisis in these nations affecting millions.

The world was already reeling from high inflation induced by supply chain bottlenecks resulting from covid 19 lockdowns. The war has now resulted in an unprecedented increase in commodity prices, disruption in the supply chain and an increase in freight costs all around the globe. Many

April 2022 | Issue 22 | 8

economists are worried that a prolonged disruption might lead to a recession in the coming months as an increase in energy prices might lead to heightened inflation in basic household consumption (soaps, detergents, fuel prices etc). This might lead to a slowdown in demand thus adversely affecting consumption in the economy.

Companies might find it difficult to raise prices for their products thus squeezing their margins; which might result in an increase in unemployment thus negatively affecting the labour market.

The disruption in the fertilizer raw materials is bound to increase global food prices. Last time an increase in the global food prices in the early 2010s led to Arab spring overthrowing governments in major African economies. Furthermore, millions of people will enter into poverty and will find it difficult to meet their daily needs thus causing widespread hunger and social chaos.

Many countries in Africa and Europe are solely dependent on Russia and Ukraine for their agriculture and fertilizer needs. There are concerns that Ukrainian farms will not be able to sow major crops this season due to the war resulting in a sustained increase in agriculture prices.

The geopolitical conflict in Europe might be far from most of the countries in Africa, Asia and the Americas; however, its ripple effect on the economies around the globe will be far-reaching and has the potential to disrupt major economies and cause recession globally.

Figure.

2020/2021 Trade Year World Wheat Exports

Sagar Singh Setia is a keen macro watcher, financial advisor, stock market enthusiast and a finance geek who loves to explore the markets in-depth. He is an active investor who believes in serendipity and loves challenges and surprises in life.

Sagar Singh Setia

April 2022 | Issue 22 | 9

Implications of Russia-Ukraine war & Economy Review (Global and India) Shaleen Bansal

T

here is broad data to cover, in order to analyze all repercussions that this war may bring onto this globe. However, sticking to economic impact of this war, Let's state the obvious:

1 Rising commodity prices (Inflation scare) • Crude oil is on decade highs.

• Wheat futures trading at 14 year high • Copper ATH, Nickel ATH, Timber ATH • Gold/Silver on a parabolic run Point being Inflation is real and we are seeing US inflation breaching 40 year highs. This will spread around the world and this is definitely going to impact India (Negatively of course).

India imports 84% of its crude oil requirement and any increase in crude oil prices hurts Indian economy and the recent 50% rally in oil prices will burn a hole in Indian economy.

For manufacturing companies and agricultural economy, fuel is an essential raw material.

This rise in fuel prices means: -cost of production goes up, Margins go down, share prices go down, leading to a major stock market correction.

Now that we have established that Inflation will impact the global economy, let's review how the governments around the world will tackle this problem. That brings us to second issue of this war.

2 Stagflation In macroeconomics, it's fairly obvious textbook response to rising inflation, which is tweaking the monetary policy of economies i.e.: Increase in interest rates.

But this option is effective only when the inflation is due to overheating economy, i.e. de-

mand pull inflation. However, we are facing cost push inflation, which is due to supply side factors.

Russia, a major exporter of natural gas, coal, wheat, corn, nickel and some important industrial metals has been cut off from global economy.

This will create shortage of supply of all these raw materials and prices of these raw materials will sky rocket in short to intermediate term, which we are already witnessing.

When there are supply chain constraints, economy slows down. Companies face higher production cost, lower profitability which in turn reduces wages hence lower demand. It's a vicious cycle which is hard to break until supply chain is fixed back together.

So we have: 1. A slowing world economy 2. Rising global inflation 3. Interest rates at almost 0%

3 Trapped central Banks Central banks wear a crown made of thorns since they have to manage their country’s growth and inflation, both of which are anonymous to each other. They want high growth and low inflation. A scenario very hard to implement.

Now if Central banks around the world increases the interest rates, which they will, to tackle inflation, we get a even slower world economy and leave emerging markets aside, we will actually have negative growth rates of GDP in developed markets.

This will lead to a global recession!!

This is scarier than war because people dying in war are not even 1% compared to people who will die when global unemployment rate increases by 1%.

April 2022 | Issue 22 | 11

and Russia, people will die in US, in Australia, in India and everywhere due to starvation, high debts, depression, etc..

It's in everyone's interest to stop this war.

Written by, Shaleen Bansal (ACCA, CFA), Senior Financial Analyst at Nomura/Ex-Deutsche Bank Shaleen Bansal is a graduate from Symbiosis in Commerce and has two charters (Accounting and Investments). He has been working in Investment banking for the past three years and aspires to be a hedge fund owner in future. He writes about macroeconomics, geopolitics and financial markets.

Caveat Countries and companies are now adapting to this war. For example- India is buying oil at discounted price from Russia and suddenly economic conditions don’t look so bleak for India anymore. However, if this invites economic sanctions from US, then equation will soon fall apart. There is an 'if' factor at play here.

Conclusion If Ukraine doesn't surrender and Russia intensifies its offensive then there is more pain left for stocks. Russia will retaliate to all the sanctions.

It will cripple Russia's economy but all other nations will feel the heat as well including India.

War has a far reaching impact and the age that we are in, war fought on ground is an excuse to the war fought on economic front. Because if this war keeps on escalating between Ukraine

April 2022 | Issue 22 | 12

Shaleen Bansal (ACCA, CFA) Senior Financial Analyst at Nomura/ Ex-Deutsche Bank

Should you go for Angel Investing ?

A

ngel Investing has become one of the buzzing terms of the financial world in recent days. When we talk about the term Angel, we usually visualize someone who has pure motives and has come to help us out. Angel Investors are something very similar to this. Angel Investors (or simple angels) are individual investors who invest in any company - usually a start-up in return for some personal reasons. Unlike venture capitalists who seed finding into companies for monetary gain.

One of the major characteristics of Angel Investing is the abstinence from core monetary gains. The primary motive of Angel Investors is not solely to gain money or make a profit. Instead, they invest the money because of various personal reasons for example - interest in a particular genre of business. Let us take, for example, someone who has had a very difficult time during his academic phase may be interested now as an Angel Investor to promote ed-tech companies.

History of Angel Investment Though the term has been popularized quite recently, the incidence of occurrence of angel investments dates to the year 1900. During this time, many renowned capitalists offered investment for running famous Broadway shows.

At that time, Broadway shows were markers of status symbols. So, even though these investments did not earn their monetary benefits, the investors got flooded with pride and prestige for organizing and funding the shows. At that time, they were attributed with the term Angels and the same has been continuing till date. Later in the year 1978, Professor Willian Wetzel of New Hampshire University raised the topic of angel investing again through one of his very famous research work papers where he described the various modalities of raising capital by new-age entrepreneurs. Since then, Angel Investing has been a very popular term, especially in the dictionary of start-up companies who need a solid pedestal of funding for conducting their work.

How Does Angel Investment Work?

Angel Investors as the term suggests are really angels for several start-up companies. Many start-up companies do not qualify to get bank funding or support from well-known venture capitalists. They do not have any experience or resources and often they do not even have a solid plan to convince capitalists of the profits they can make out of their business. So, people who are precisely seeding entrepreneurs to make money out of the investments would hardly be interested to even listen to the project proposals of such companies.

Under these circumstances, the companies have no other way than to approach the Angel Investors. An angel investor is a wealthy person who has enough assets and worth to invest some $25,000 to $50,000 to any start-up company to get that started. In return, they can an ownership stake of the company they are investing in.

The best part about Angel Investors is that they do not demand rapid revenue growth and turnover from the companies as venture capitalists.

It is their passion and commitment that keeps them growing and helping various new cookies to make some impression in the market. Angel Investment is not all about deliberately losing your money. There are multiple instances of Angel Investors having achieved the highest appreciation and fame after the company they seeded performed very well.

How do Angel Investors Take Decisions?

Angel Investment may seem like some sort of charity business, but it is not so. You will not get random help from any Angel Investor. There are various parameters that Angel Investors take a note of before investing in any company.

Just remember that it is not that Angel Investors are just giving away their money. Here are some of the things that Angel Investors assess:

April 2022 | Issue 22 | 15

●• The previous track record and experience of the company ●• The possibility of the business plan • Innovation in product or service • Assets and existing revenue • Business scale • Backup strategy

How Can You Find Angel Investment?

The question of the decade is - I want to connect with a good Angel Investor. Now, the rule of the game is to understand that there is a scarcity of Angel Investors across the globe.

Also, it is not as easy to find an Angel Investor as it is to find a Venture Capitalist. So, yes you got to do some heavyweight research for that.

You can search the internet.

April 2022 | Issue 22 | 16

Also, a very good way is through financial advisors. Financial advisors act as the connection point between potential clients and Angel Investors, so you can connect with them. There are various crowdfunding sites that can help you come across the best Angel Investors.

Apart from that, lawyers and accountant can also help to find our Angel Investors. In fact, various venture capital firms also refer some of their clients to Angel investors especially when they think that they don’t want to fund the company.

Do Angel Investors Make Some Money?

Because we are sorely focusing on the domain of Finance, where numbers and profits are the driving force and not some charity or goodwill, it is hard to believe about any type of investment that comes with zero returns. So,

very often people are plagued with the dilemma that do angel investors make some money in real? And if not, then why would someone waste their money by simply investing without any monetary motive? Also, is Angel Investing charity work for the finance world?

ment. Your worth and profit should be robust enough to have your back when you lose your money. Remember that you can afford to lose money only when you have assurance that it won’t cause harm to your personal or professional assets.

Well, the space for the dilemma is enormous when it comes to Angel Investing. Angel Investors can also make money and have great returns from their investments if they work with the right company that has sufficient drive and capacity to make money and earn profits.

However, this is not the case often. Electing a company on the abscess of its past reeds and capacity to make money is a part of venture capitalism and not Angel Investments. So, to be honest, Angel Investors make very little money (if at all they make). Most likely they lose all their money. Now, if one is not considering numbers, then this may not actually seem to be a loss because some company is gaining a strong pedestal out of the money invested.

This is the exact reason, why only very rich capitalists choose to or rather can afford to be Angel Investors.

● • Assessing the risk is very important. Most people think that, because it is Angel Investing, they will let the heart rule over the mind. That is true to some extent but not in its entirety. Be it a venture capital investment or an Angel Investment, the portfolio of the company you are investing in, matters a lot. You must have an idea about the work they are doing and the approaches they are taking. This immensely helps to have a good idea of how far they are likely to succeed.

Tips for Angel Investors Here are some of the pro tips for people who soon or in the long run are planning to become Angel Investors: • Read and Realize the Value of Angel Investments before you expect anything out of it.

Remember that you are investing not for monetary gain. So, it is better to have the worst possible result already figured out.

And that is - you could lose all your money.

Also, if you are investing in a company that has no future, you are bound to lose bets.

• ●Have a note of your worth. Without having a worth of at least $1 million dollars per year, time should not even think of Angel Invest-

• Deciding on the number of Angel Investments that you do every year is also ideally crucial. You do not want to drain all your money by Angel Investment. Also at the same time, you want to do some good work and boost new companies. This balance will only be at the optimum when you limit your angel investment size to 1 or at the maximum of 2 per year.

Do not assume angel investment as a tool to make money because you are surely going to lose the game. However, it is not true that you are bound to lose whenever you go for angel investment. Yes, many people do make money out of Angel Investments as well. The primary tick for that is to choose the right company to work with. You must assess their worth and their nature of work. Being an expert Angel Investor may take some time. But at the end of the day, if you are willing to be an Angel Investor - Rule out the mentality to make money out of it. Remember, True Investors are more interested in growth and development rather than only making money.

April 2022 | Issue 22 | 17

All About Crypto Winter

W

riters carry the message of frozen activities and coldness. Winters have always been visualized as rough and full of sorrow by poets and lyricists across the globe. Similarly, there exists a very popular term in the world of Cryptocurrency. It is known as crypto winter. The exact meaning of the term is a very long period of flat crypto trading followed by a steep crash in the price of the coin.

Bitcoin is currently the world’s largest virtual currency, and its trading affects plenty of major aspects of world finance. So, it is very important to understand the up and down waves in the crypto world to understand its functioning. And today we are going to discover more about it.

Crypto Winter - Trends If we talk about the recent trends, the finance experts are indeed fearing another Crypto Winter on its way. There has been a significant bitcoin crash. The volatility of the crypto process in the recent scenario is literally waiving off the potential investors and it is for sure not a good sign for the crypto world. There has been a very sharp drop in the pieces of cryptocurrency and that alone is enough to indicate the arrival of another slumpy crypto winter.

For those of you, who have some idea about the functioning and the cycles of the crypto world. There are indeed many advantages of the crypto industry however, all of them come with a cost and one of the major costs is uncertain volatility. Just like any other economic wave, there is a prevalent crest and trough in the operation of the crypto world and that is why every boom in the crypto domain is generally succeeded by a sloth over popularly termed as Crypto Winter.

Recently, the crypto market is following an overall predictable cycle of phenomenal coin price declination succeeded by a flat trading phase. The last time the world witnessed it was in late 2017 and during the early months of 2018 and now there is the probability of another

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Crypto Winter Season coming up.

On the 24th of January 2022 David Marcus the former head of the Department of Crypto at Facebook (Now called Meta) through a tweet, admitted that there is already a Crypto Winter knocking at the door. Though the tweet wasn’t much pessimistic because he also added that it is during such phases that competent entrepreneurs can reshape their fortune. While pumping tokens has been considered as one of the most. Many eminent finance leaders are unwilling to use the term crypto winter for this phase. Instead, they are trying to put up the phrase “cooling off period” to indicate the market behavior.

Similar downturns have been witnessed in the past and the good news is that such slumps have always been succeeded by the warmth of escalated rallies and investments that enhance the potential of the crypto world.

The crypto tandem with the global stock market is indeed one of the most significant reasons to get worried about right now. Crypto has literally formed that bridge between digital assets and traditional stock markets. That any wreck in the crypto world would bring uncertainty to both the digital assets and the traditional stock world.

Another wink on the face of investors is the falling crypto volume. This has resulted in a significant fall in earnings through IPOs. IPOs have been performing impressive during the past years and the juicy earning from this domain was a great boost for the market. However, whether that potential upswell will remain the same under conditions of such market crashes or not is yet a matter of concern.

The responses and probable fears of this winter have been stated in numerous ways though all the concerns pave way for the same delineating trade picture. There is a fear of aggressive currency tightening as a reaction to this money hike and that undoubtedly will drain the blood of liquidity from the veins of the finance market.

The crypto craze as it is popularly termed is unpredictable. At times it is crazily on the high whereas at times it is on the low. We cannot forget what happened to the Bitcoin rally in 217 and it ultimately getting delisted from the prestigious Nasdaq.

fore. With the trough in the global economic activities during the Pandemic, it was definite that the virtual currency world would be affected but the extent could not be predicted. The pandemic is often considered as the villainous prelude to the current Crypto Winter phases.

How is the Finance World Reacting to this Change of Seasons?

Changes to be Expected

If we talk about the onset of this recent crypto winter, we must talk about early November 2021. During this time, the gross market value of cryptocurrencies was approximately around $3 trillion, and it faced a slide. Bitcoin was somewhere near $67,000 net worth last year but now it has sloshed down somewhere close to $36,000. This crash is indeed noteworthy and if this trend continues to be followed, the crypto world may be seriously wounded. On the other hand, you cannot really predict much about the crypto world because they can rise high at any time especially because there have been some prominent past examples.

Many people in the Finance world have agreed on the fact that this Crypto Winter may be something different following a track never seen before. This is particularly because the Pandemic has been one of the major reasons for the onset of this Crypto Winter. The pandemic was an unprecedented event that none of the human beings had ever witnessed be-

But the core concern and focus should not be on what has set in and how is it going to continue. Instead, the core concern should be what are the drastic changes that crypto winters may call upon the finance world and how can those be tackled or toggled at the same time?

One of the most important patterns that must be observed and taken into consideration is that - One cannot predict the long-term status of the Crypto World. Many eminent finance personalities like Siegel, have also expressed concerns that the pandemic has acquainted us with an overall face of uncertainty. In such a phase people may not be interested to invest their wealth in volatile assets like the crypto and instead shift their focus of concern to assets of the solid pedestal (traditional ones).

The bottom phases like Crypto Winter can only be tolerated by companies and investors who have high risk tolerating capacities, are speculative, and have a broad buffer range that will keep them safe despite the volatility. Such investors are indeed difficult to find and thus there may be a deteriorating trend in the crypto world.

April 2022 | Issue 22 | 21

Another important fact here is that the members of the crypto world have changed dynamically. Major investment institutions like Coinbase, Tesla, and Block have now invested plenty of their assets in the Crypto World.

Billions of their dollars are already there in the Global Crypto Balance Sheet. Hence the price moves in the crypto world are now perceived and manifested differently.

In comparison to the last Crypto Winter, the demographics of the Crypto Industry have changed a lot. There is going to be a robust impact of this demographic change in the Crypto World. The recent territory of the Crypto World is relatively uncharted and hence the changes are also expected to be off the track. The new phase in the crypto lifecycle is dependent on the players in the market now and the recent trends. The way Finance globe is going to respond to it is yet to be scrutinized and indeed would affect the potential of this virtual asset.

The Indian government has put up lots of positive policies for bringing about a boost to the Crypto world. This is expected to leave a positive impact on the Crypto domain. However, investors fear that the downfall of Bitcoin in this crypto winter season may be far reached as to heavily impact every aspect of the crypto trade drastically. The expected crackdowns of the crypto industry are bringing winks on the faces of investors.

To regulate and uplift the condition of crypto and to prevent the crypto winter from being too negative, the U.S government has taken up various steps and is planning to release a complete strategy based on how to escalate the conditions of the crypto market to stay away from the adverse effects of the Crypto Winter. It is essential to figure out some key plans to protect one’s personal and company assets against the delineating effects of crypto winter. It is also important to follow the pre and post crypto winter patterns of the past to have a fair understanding of how things work. However, this crypto winter is going to be something different because the pandemic has key roles to play in here.

April 2022 | Issue 22 | 22

Are You Over-sensitive?

H

ave you ever been told that you’re “too sensitive” or that you “shouldn’t think/ worry so much,” or that you ‘get hurt easily’? Do you hear this particularly from people who strike you as too insensitive or who you believe should think a little more?

If this does resonate with you, you might be a ‘Over Sensitive Person’ (OSP from hereon).

to overreact to daily stresses or issues. On the other side, it can make you more aware of your surroundings and the people in it. It is a personality trait that involves increased responsiveness to both positive and negative influences.

What Does Being Over-Sensitive Mean?

•  You get ‘easily hurt’ by the remarks & behavior of others • You ‘feel disheartened and depressed’ when you don’t meet expectations • You have ‘constant fear of rejection’ • You go out of your ways to ‘help’ others • You struggle to ‘let go of negative emotions’ • You make huge effort for the ‘comfort of others ‘ • You are sensitive to the ‘needs of others’ • You try to ‘keep everyone happy’ • You often ‘worry about what others think’

Impact of being an OSP – Being over-sensitive is a trait that brings both strengths and challenges. It is possible to get easily offended by people who mean no harm or are trying to be kind to you. It is also possible

Effect on daily life – 1. Avoiding situations - OSPs may be more affected by certain situations such as tension, violence, and conflict, which may lead them to avoid things that make them feel uncomfortable.

2. Deeply moved by beauty or emotionality - OSPs tend to feel deeply moved by the beauty they see around them. They may cry while watching movies, can cry over lyrics of a song and can really empathize with the feelings of others, both negative and positive.

3. Close bonds - They care deeply about their friends and tend to form deep bonds with the right people.

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4. Feeling a need for downtime – It’s not just a preference but the need, especially when one has hectic days; needing to retreat to a dark, quiet room.

5. Having a rich and complex inner life - complete with deep thoughts and strong feelings that go with it.

6. Gratitude and Appreciation - OSPs appreciate a fine wine, a good meal, or a beautiful song on a level that most people can't access. They may feel more existential angst, but they also may feel more gratitude for what they have in life, knowing that nothing is certain.

For OSPs, lows may be lower but highs may have the potential to be higher as well.

In a conflict, they can perceive hostility or tension where others may not notice it. Specific things that can be significantly stressful for the over-sensitive include : 1. Uncertainty And Unpredictability - OSPs would like everything planned and scheduled for as they feel overwhelmed when they have to rush up things because of uncertainty. They technically might be having enough time to get things done, but unpredictability or unplanned things make them feel uncomfortable and anxious.

2. Expectation Of Others - OSPs hate letting people down. They tend to pick up on the needs and feelings of others. Saying ‘NO’ is a challenge for them and they can feel crushed by the demands of others. They also tend to be their own critics. They feel happiness of others is their responsibility and so is their comfort.

3. Conflicts – OSPs are more prone to stress through conflicts as they are more aware of picking signals of troubles brewing in relationships or when someone is a little ‘off’ who may or may not be having any problem with them.

4. Social Comparison - Oversensitive people are prone to the stress arising from social comparisons. Capable of experiencing the negative feelings of self as well as others, they may feel the loss of a relationship more acutely as well and may engage in contemplations.

Potential Pitfalls OSPs tend to get more stressed when faced with difficult situations. They may also be stressed by things that can happen to others.

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5. Toleration Capacity – Daily energy drains that we have as tolerations create more stress for OSPs. Life’s usual stresses like an argument, disagreement, conversations that have not gone in the perceived direction, someone late for the meeting do add up more frustration and annoyance for OSPs. 6. Personal Failures - Rumination and selfdoubts come naturally to OSPs as they are their own best critics. They are often per-

fectionists, feel more embarrassed when they commit a mistake and do remember them as well for longer time than an average person. They do not like being judged or evaluated especially when they are attempting something challenging and can be more clumsy and messy if they are being watched.

something good, the child grows up having ‘anxious attachment’.

Both conditions makes the child over responsive, anxious and attuned to other’s reaction leading to over-sensitivity. Important thing here is that both issues can be effectively treated with therapies.

Challenges of OSPs – 1. Greater levels of stress 2. Prone to burn-outs 3. Responsive to other people’s emotions 4. Easily affected by criticism 5. May slide into detrimental people- pleasing Is there a way to ward off the hyper analysing trait, to avoid needless worries and constant stress?

Now the question is - Is Oversensitivity something that one is born with? Something that one can brush away saying nothing can be done about it?

Before jumping on to conclusions, we must know what are the contributors for over-sensitivity? Childhood Trauma – is the leading contributor, be it physical, emotional or sexual abuse, that throws the child into an ‘always on alert’ mode. Flawed Parenting – When the child does not have even one care-giver as reliable and dependable who can provide the unconditional love and trust that child craves for, it can lead to over-sensitivity. Also if the parents were loving only when the child behaved nicely or did

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Strategies to overcome over-sensitivity Recognise Unhelpful Thoughts - Overthinking, negative self-talks, cognitive distortions and irrational beliefs stuck us in a mental loop. Thoughts like – I know he dislikes me, She did not respond to my mail, I need to be perfect, I am good for nothing etc. comes naturally to OSPs. It is worth an effort to take a pause, reflect on these thoughts deeply when they occur. Focusing on negative thoughts will only put a spotlight on them.

Label and reframe the thoughts - Try to find a positive alterative when negative thoughts occupy your mind. Use the technique – ‘Rule of five’.

Think of five other ways to look at the issue in hand, think about what have you not considered as an option so far. Rule of five helps us change our negative or unhelpful thoughts to neutral and eventually turn them into even balanced. Challenge your ingrained response mechanism and you will automatically be handling situation with more poise and positivity.

Create Healthy Boundaries - Here it means being more comfortable in letting people around you know where you stand and what you need.

This can mean creating more room in your schedule so that we don’t feel stressed when things inevitably go wrong, pile on or require an extra response from us. If you don’t want people to barge into your room when you are at work, you can create schedules to meet people which will ease off unpleasant situations at both end.

Manage Stimulation - For OSPs especially, it is impossible to remain calm when they are stressed and overwhelmed as they get over stimulated. Quick solution here is to add break between two tasks/meetings. Give yourself time to calm down, compose yourself before you get into another task. Give time to decompress, leveraging your mental strength.

April 2022 | Issue 22 | 28

Find an Outlet - We all know suppressing negative thoughts is like pushing a ball in the water, the more you push it, the more it bounces back.

Face this overthinking or negative thoughts boldly by designating a specific block of time to do nothing but to pour out your concerns. Once you vent it out to self or to a confidant, you can plan some constructive action on them.

Know your triggers - As an OSP, if you know your triggers, you can prepare for them and can easily avoid a stressful situation. Triggers could be as simple as somebody walking into the meeting late or someone exhibiting impatience while you are explaining, someone pointing out your mistakes. Once you know what can bother you, it becomes easy to fix that.

Stop Over-Thinking - If you tend to overthink what someone said to you or about situation, or run into an overdrive and fantasise about thing that did not even happen, you need to stop that immediately. When we make mountains out of the molehills, it becomes difficult for us to remain productive and calm.

Spin your sensitivity - Over-sensitivity can be turned into our strength as well. Appreciate the strengths inherent in your personality that do not come easily to other like empathy, care, concern, perfection, diligence. What feels like weaknesses can be an advantage as OSP tend to be high achievers & devoted to their work.

Learn when to stop - OSPs have the innate ability to quickly assess what other want or need and how to make them happy. Problem is more you give, more people will expect and ultimately you will feel empty, depleted, exhausted and unhappy. You must know where to stop yourself.

Beware of Energy Vampires - Most of the time people get attached to you for what you can do for them, for your kindness, care, empathy and love and they are all out to drain you of it. Many a times they are capable but they just want you to do things for them. When you feel depleted and used around someone, step away. Remember, you are not responsible for other’s happiness or comforts and you have YOU to take care of.

Over-sensitivity comes from a hidden core belief that the world is perhaps a dangerous place and we should not trust anyone. This can be corrected through ‘therapeutic alliance’, so that we can start to trust others and the world once again.

Over-sensitivity is not weakness but is the trademark of being truly alive and compassionate. In fact, it is a trait that can be turned into strength.

Over-sensitivity is co-related with high-performing behaviours like diligence, loyalty, empathy, care, concern, conscientiousness, perfection. It is essential to leverage the downside of an OSP which can include – overthinking, hyper-analysing, needless worry & being constantly on edge.

The first step towards thriving as a sensitive soul is to understand and accept your trait. One should never be ashamed to let one’s tears shine a light in this world.

OSPs tend to have stronger emotional responses than others because they notice so many emotional cues that other miss, so that they are very ‘tuned in’ to feelings. But it’s also because OSPs process things so deeply. Imagine if you felt every emotion five times longer and five times louder; that’s kind of what it’s like to be an OSP.

~ Andre Sólo

Dr. Neeta Pant Senior HR Professional, Clinical Psychologist, Executive Life Coach, Soft Skills Trainer, POSH & POCSO Trainer

April 2022 | Issue 22 | 29

Ann Williams Dallas, Texas, USA Founder of Push Collection Inc launches shoes forcancer patients !

Recognised as Top Women Entrepreneur of 2022 by Bizemag Media

Push Collection Inc introducing new shoes for Cancer patients What inspired Ann Williams to launch this new shoe-line ??

Ann Williams, Founder of Push Collection Inc is a cancer survivor. She told Bizemag Media, “Many of my family members are cancer survivors. I understand the need for specially customised shoes for cancer patients and survivors. We are looking to go global with Push Brand shoes across the world .

Push Collection Inc introduces shoes for men, women and children that are undergoing cancer or survivors we cater to all ages who have cancer. My plan for Push Brand is to be world-wide with marketing my products across the world . and they can purchase all shoes and clothing on our website : www. pushcollections.com,”

Motto of Push Collection Inc Sometimes Soldiers don’t enlist, they are drafter.

In 2015, I was diagnosed with cervical cancer. SudApril 2022 | Issue 22 | 31

denly, I was thrust into a war that I was totally unprepared for. I had no idea the battle that lay ahead.

I learned that many of my family bravely served in battle before me. Although each of us were at war with the same enemy. The attack was different. I felt a kinship with not just my family who had fought cancer, but also those foe met during my own tour.

We were all brothers and sister, soldiering our way through chemo and fighting for our survival.

Battle Blue Shoe is for Colon Cancer Patients and Survivors March is Colon Cancer Awareness Month Support the fight % of all sales with go to non-profit organization each month

About Ann Williams - the founder Ann Williams (Texas, USA) is a single mom of two girls who recently got married. She has owned multiple businesses since 2005 from Cleaning Services to her own foundation called Push For Cancer Inc which is a non-profit organization. Push for Cancer Inc provides FREE services to men, women and kids undergoing cancer treatments. The services range from Rent Assistance, Medication Assistance, Free Cleaning Services and more. Ann belongs to black owned business minority, owned life via helping people while having been a loaner all her life. Ann is a true self-made entrepreneur as she has always used her own money to build up her foundation to help families instead of getting grants.

Ann Williams deserves truly to be among Top women entrepreneurs of 2022 as recognised by Bizemag Media.

Ann Williams Over time a genuine camaraderie amongst us had developed. Of course, this made it even harder when one of us lay wounded or worst yet, had fallen.

It was in witnessing this time and time again that a strong felling of remission remorse had developed and I pledged an oath to PUSH (Persevering, Uplifting, Surviving Healers) no matter what. Being drafted into this war was a choice, but fighting with every ounce of my sprit was and still is. We soldier on...

We PUSH forward.

Dallas, Texas, USA Founder of Push Collection Inc launches shoes forcancer patients !

April 2022 | Issue 22 | 33

The Maldives Paradise on Earth

A

re you ready to photobomb on the best archipelagic location in the Indian Ocean? Then book your tickets to the Maldives and enjoy the luxurious beaches, the mesmerizing blue waters of the Indian ocean. The Maldives is the ideal example of Tropical beauty and has remained to be naturists’ favorite since its exploration. The best time to visit the Maldives is during the dry season which is from November to March.

If you love waters and islands and your Instagram profile is waiting to feature some of the most iconic photos shoots ever, then the Maldives is the best destination for you. Ideally considered as one of the most beautiful holiday destinations in Asia and a place to give your mind and soul a retreat, Maldives is the blissful and ideal holiday junction.

The best part about the Maldives is that you get so much closer to the serene beauty of nature. Nothing can be more relaxing than nature and nothing can relieve your stress better than some time amidst the serenity of mother nature. The Maldives holds up the flag of natural beauty at its best. If you want to explore biodiversity - then nothing can be a better place than the turquoise water of the Indian ocean.

The white sand beaches of Maldives are similar to a tropical heaven. This euphoric occasion in the south of Sri Lanka has so much to offer that you are bound to fall in love with the place.

Be it your honeymoon or your leisure holidays, Maldives can be ideal. The Maldives is a congregation of almost 1200 tropical coral islands.

Every island has its characteristic resorts and destinations. You will usually have to choose a particular island to stay in and according choose the resort.

The best part about visiting the Maldives is that you will feel like you are in floating heaven, having a cup of tea floating over the iconic waters of the Indian ocean. It is not only bliss to the eyes but also a retreat to the soul.

Facts About Maldives The Maldives is enormously beautiful in its entirety. One cannot attribute a particular place on the Maldives better than the others. However, here are the top places to visit in the Maldives: ●• ● • ● • ● •

Male Artificial Beach Banana Reef Vaadhoo Island

The Maldives is heaven for people who love water cavities and water adventure sports.

Here you can enjoy almost every and any type of water sport from diving, snorkeling, and various others. There are trained professional experts who will guide you to perform each of these cavities safely and with proper care.

April 2022 | Issue 22 | 35

Must-Know Travel Facts About Maldives Before you visit the Maldives, you must know a few things: The flights you will catch for the Maldives will land you at the Male Airport. In the Maldives the city or the place where locals live in Male.

That is why it is called Male City. This can be considered as a nodal point in the Maldives.

After landing at Male Airport, you will have to traverse the ocean and get to the island where you have your accommodation booked. This journey is mostly done via speedboats, and it is the resort that arranges for this pick up and drop services via speedboat. Also, for shopping and exploring the local life, Male is an ideal junction.

Speedboats are the best transport medium for the Maldives. They run very fast and are ideal for traveling from the islands to the Make city and for traveling among the islands. Seal planes are also a fantastic transport medium in the Maldives. In fact, so many people are hyped by the concept of the seaplane. However, if you are staying at an island very close to Male, seaplane may not be a necessity. Seaplanes are ideal to go to the island that is usually on the outskirts. Also, make sure to check the timings of the seaplanes because they operate only between 6a.m and 4p.m (in daylight).

In case you reach the airport after 4p.m, then you will have to stay one night on the island of Male and can get to your island by seaplane the next night.

It is highly recommended to check the timings and booking slots as soon as you book a flight ticket because last-minute things hardly work out in the Maldives.

Many people are of the idea that the Maldives is a very expensive place and to be honest it is not wrong. The Maldives is one of the most expensive places to have a holiday trip n. However, the experience you are going to have here is worth the money. But still, if you want

April 2022 | Issue 22 | 36

to make your Maldives trip a budget trip then you can choose various resorts at the islands of Huhumale, male or Maafushi. These islands are quite near to the Male airport as well, that means you won’t have to spend much on the commutation.

One of the core concerns and major lookout for post pandemic travels is the COVID protocols. For the Maldives, mostly there is a checkin and check-out RTPCR test that is mandatory.

In some cases, the rules and regulations may vary. Also, various islands have their own norms.

So, make sure that you check out with the authorities of the island before booking with them to avoid any kind of ensuing inconvenience.

When it comes to food, Maldives is indeed a paradise. You can get all types of food in the Maldives. Mostly the specialty is Sri Lankan food because of its vicinity to the place. Also, because Sri Lanka and India have major influences on the lifestyle of the people in the Maldives. Indian cuisine is easily available in almost all the resorts of Maldives.

When you are looking for any resort in the Maldives, make sure that opt for the inclusive plans. That means those plans where food onboard is included with the stay. In the Maldives, it is not possible to go around the streets and found out food so if you are not opting for it on board in the resort, it may be hassling. Food is quite expensive in the Maldives, so you need to pre-plan by having a look at the detailed menu.

For those of you who have no prior experience of traveling in the Maldives, it is important to know that, having liquor is prohibited in the Maldives and the rule applies to almost all the islands. Some of the private resorts do sell liquor but they need to have a license for the same.

You must check whether a resort is licensed to sell liquor or not before having it from them.

A very common practice in the Maldives is to have liquor while you are on the speedboats in the water because it is not prohibited to drink liquor while you are on the waters. Also importing liquor to the Maldives is illegal and a punishable offense.

Another very important fact that you must keep in mind is that - you are not allowed to carry back corals, seashells, or any organism of the sea back to hoe from the Maldives. It is completely against the biodiversity protection and environmental laws of Maldives. All the tourists must abide by the rules. The Maldives is a hub of biodiversity, and the natural beauty is solely dependent on the beautiful organisms and marine life found here. Hence it is very important to preserve the organisms. Therefore, the Maldives government is quite strict when it comes to the protection of natural assets.

Green Tax is a particular tax that is charged from every tourist who visits Maldives (both kids and adults). This tax is charged for the preservation and conservation of biodiversity and the natural life of Maldives.

People in the Maldives speak Dhivehi Language. There are various dialects of the language among the locals. However, since the economy of Maldives is solely based on travel and tourism, English is widely spoken here. The locals understand English and there is usually no problem faced in communication.

Though the Maldives is a tourist-friendly place, there are some etiquettes you need to know before visiting Maldives for example, topless bathing and nudity are not quite acceptable here. Though wearing a bikini is perfectly fine.

The Maldives is an ideal junction for shopping.

You can literally find yourself in paradise when you visit the local shops of Male. Such beautiful aesthetic coral artifacts and seashell handicrafts are rare to find. Nevertheless, things are quite expensive.

If you are expecting a very happening nightlife in the Maldives like Bangkok, then you are bound to be disappointed. This is because the nightlife in Maldives is usually quite calm and serene.

The currency that is mostly accepted in the Maldives is USD. You can all payments through USD. All types of card payments are also accepted in the Maldives without any hassles.

Euros, pounds, and Sterling are also accepted.

April 2022 | Issue 22 | 37

ASTRO It’s your year, Aries! A Solar Return occurs when the Sun shines past your birthday (and the exact degree of your Sun). This is one of the most crucial times of the year for you to start new projects and ventures. Until April 5th, Venus shines a light on your social life, adding spice to your routine! The Universe is preparing a plethora of blessings only for you! You’ll hear from a lot of people in the coming weeks, and you’ll most likely attend a lot of spectacular events. On April 16, 2022, there will be a Full Moon in your partnership sector. This could lead to a talk about your engagement or marriage, or it could lead to you deciding to move in.

A major event awaits you, Taurus, and it might mark the start of a new period in your life—both personally and professionally! You will gain in popularity, and you may be elevated to a position of community leadership. It’s birthday season, and you’re the star of the show! Make the most of this firepower by launching yourself toward your most significant heartfelt ambitions and objectives. On April 16, there will be a Full Moon in your productivity area, indicating that you will be extremely active around this time. Some of you will be wrapping up a large project or possibly changing jobs at this time. Keep an eye on your health, as anything could develop if you haven’t been taking care of yourself.

Gemini, you have a hectic month ahead of you! As Jupiter prances through your area of successes for the majority of 2022, expect doors to open like theatre curtains. Your work life will be blessed with an unique dosage of luck and expansion as a result of this. Many Geminis may perceive prospects for advancement, accolades, or to build a name for themselves in their field. You’ll be the centre of attention! Saturn will also energise your expansion sector till spring 2023. Academics, journalism, publishing, travel, immigration, and spiritual traditions are all ruled by this sector of life, which means you’ll be pursuing at least one of them in the near future and may be dealing with some difficult lessons.

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In April, Cancer, you will be presented with numerous crucial opportunities. For some Cancers, this will be the go-ahead to pursue academic, media, publishing, or foreign opportunities. During this time, other cancers will move. If you’re single, you can discover someone who fulfils you in every aspect, but it will take time and patience, and this person may be older or wiser than you. It’s possible that this will draw a lot of attention to travel. You could want to go on a fantastic holiday or business trip. If you do so, it may turn into a memorable trip that forces you to step beyond of your comfort zone. Another way this might show itself is if you start working on a meaningful academic, media, broadcasting, publishing, or international endeavour.

Leo, you have a remarkable month ahead of you. This could be a particularly remarkable time for you, when you feel particularly close in your relationships and witness your spirits grow in lockstep. If you’re seeking for venture money, a scholarship, a loan, a bonus, royalty checks, or even a divorce settlement, you’ll find it in this same arena. Believe that you already possess all of the strength you require. You could find your soulmate, move in together, get engaged, or even marry! Instead of flying solo, now is the ideal time in years to work as a team. You could certainly set up dates with people who have the potential to stick by your side with so much attention focused on this arena.

In April, Virgo, expect to be juggling a lot of various things. While this energy clearly supports serious partnerships and marriages, it will also favour all business ties and discussions. Work will become busier and more demanding than it has ever been before. Some Virgos may be forced to leave their jobs or quit in order to pursue their passions. While it may be difficult at first, you will be better off in the long run. Ailments may emerge, and you’ll think to yourself, “Oh no, not again!” This will ensure that your nutrition, regimen, and routine are improved to make you stronger than before. You may discover that you are making a significant writing, speaking, or commercial debut.

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In April, the Universe is heaping a mountain of tasks on your plate, Libra. This will make your job easier, happier, and more blessed. Seize the day if you’re seeking for a better job. Current jobs may appear to have a milder breeze blowing through them.

Wow! Singles must network and put themselves out there in order to meet someone special. Those who are already married can have more fun and pleasure together.

You’ll do well now if you’re planning a pregnancy or working on a creative endeavour.

You could also make significant progress toward your fitness and diet goals. Above all, take advantage of the time ahead to find your ideal work-life balance. There will most likely be more enjoyable projects, clientele, and relationships with coworkers.

In April, Scorpio, cosmic currents will be swirling all around you! Great blessings are in store for your love life, and if you’re hoping to start a family, now is the time to do so. Those who are already parents may discover that one of their children has become even more precious to them. This could also benefit you by giving you more time for fun, games, creativity, and adventure. This could suggest that you’ll be spending a lot of time now or in the coming years renovating, fixing up your house, or perhaps relocating. While there may most certainly be some difficulties with family, this will only strengthen you and help you all grow closer. Navigate the stormy waters of a month!

Get organised, Sagittarius, because April will see you spinning multiple wheels at once! Your ruler, benefic Jupiter, will dance through your domestic realm throughout much of 2022, bringing enjoyment and tranquilly to your home and family issues. It’s likely that you’ll take on increasingly important writing, speaking, advertising, and branding projects. Even if you want to travel more, you may run into roadblocks. Some of you will enrol in courses to improve your skills, and some of you may even go on to become incredibly successful public speakers, writers, or social media influencers.

Once you’ve crystallised your talents in advertising and branding, you might transform industries and become some of the most sought after talent in these fields.

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Capricorn, brace yourself because you’re in for a wild month! All of your writing, speaking, marketing, and intellectual pursuits will prosper during this time. Some Capricorns might start working on a prize project, a book, or a movie, while others might decide to brush up on their qualifications. As you pursue these ideas, more money will come your way. Some Capricorns will incur debts or face financial troubles at first, or will be compelled to cut back on their spending in order to purchase anything else (such as a new child or real estate investment). Make long-term financial planning a priority. On the 16th, there will be a Full Moon in your accomplishments sector. This luminary could warn you that you’re about to get a promotion, a new job, or a reward for your prior hard work!

Aquarius, a huge month is calling to you! Throughout most of 2022, benefic Jupiter travels through your money sphere. More affluence is expected to appear in the coming months, either in the shape of a raise, increased salary, or a lucrative job offer. Wealth and wealth may be more readily available to you in the near future, but if you work hard for it, you will be rewarded. Saturn is the planet of life lessons, perseverance, and responsibility, so telling you that the next year and a half will be all gold, stars, and roses would be irresponsible. No. They aren’t going to be. You could be working on a media, publishing, academic, or international commercial project right now.

You, Pisces, are about to enter one of the most crucial months of the year. A new chapter in your life has begun, one full with joys and wonders. Dream large, fly high, and don’t limit yourself! You’ll experience what it’s like to be the “Celestial Favorite,” with the entire Universe beaming down on you! Single Pisceans will frequently meet their soulmate during this time. Mars then moves through your privacy sector, implying that you’re working behind the scenes on a project that isn’t yet ready for public scrutiny. If, on the other hand, this energy is making you feel restless, your anxiety levels and mental health could be all over the place!

April 2022 | Issue 22 | 42

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