2
Jan 2022 ISSUE 19
Wishing You a Very Happy New Year – bringing a hope of healthy and clean world !! The global issue of cybersecurity is covered in the new year issue while Dr. Paolo Gallo gives an in-sight into different kinds of rela-tions at workplace, an interesting take on relationship balance sheet and the magic box of life.
Please write your feedback and enquiry to contact@bizemag.com Thank You Dr. Vaneeta Aggarwal
www.Vaneetaa.com Dr. Neeta Pant explores the top- www.Lstrategyq.com ic of how not to break promises www.bizemag.com we make often at different occasions. Diversity & Inclusion are signifi-cant factors for a healthy work-place and I have tried to give some exclusive pointers on how to create one for start-up businesses. Data Analytics as the popular ca-reer choice and its significance in the industry for businesses and a lifestyle article on business wear are presented.
Disclaimer - The Magazine producers and editors are not responsible for any views, opinions and information provided by the writers. The content produced here is copyright of Business strategy e-magazine and cannot be reproduced in part or full form without official approval. Any graphics depicted within the magazine are solely for symbolic representation and are taken from stock free options. Jan 2022 ISSUE 19
3
4
Jan 2022 ISSUE 19
GLOBAL HR VIRTUAL SUMMIT 2022
By Bizemag Media
About the Summit The Global HR Virtual Summit 2022 themed “DISRUPTIONS IN HR FOR BETTER EMPLOYEE ENGAGEMENT IN THE NEW NORMAL“, an initiative by the L’strategyq Advisors and Bizemag media aims to bring HR leaders across the world to share their views, opinions and ideas on pertinent topics that would focus on creating and nurturing a healthy workspace for leaders as well as employees. The sessions would comprise of individual HR speaker series and a couple of panel discussions where professional leaders and HR change makers would converge, connect and communicate about business strategies and best HR policies that they have adopted to help their organizations towards sustainable growth.
Jan 2022 ISSUE 19
5
The Global HR Virtual Summit 2022 will be an exciting coalescence of best HR minds in the industry, who would share their stories and mentor the audience with their rich expertise and add tremendous value to the knowledgeable delegates
Human Resource Management Topics •
Innovative Key Strategies For Employee Engagement
•
Modelling a Business Strategy For Leaders – Retransforming HR
•
Disruption in HR during Covid 19 – Case Study
•
Mental Wellbeing of Workforce in The New Normal
•
People Management – Rebuild Trust And Resilience
•
HRM Policy, Practices & Strategy – Building Sustainability and Agility AI in HR for Talent Analytics and Acquisition
Keynote Speakers •
Prof. Wayne Brockbank, University of Michigan, Ross School of Business (USA) World Renowned HR Course Programs & Director of Strategy and Organization executive programs across India & UAE
•
Dr. Paolo Gallo, Adjunct Prof. SDA Bocconi & Board Member, IFC Executive Coach, Former CHRO-World Economic Forum(Geneva), Former CLO, World Bank (Washington DC), Speaker and Bloomsbury Author (Switzerland)
•
George Kemish, HR Strategist and Business Consultant (UK)
•
Anshula Verma, Director and National Head, Talent Acquisition at Ernst & Young LLP (India)
•
Nicolas Bahbahani, People Analytics Leader | HR Analytics (France)
•
Macmohan Malik, HR Head & VP, Orix - India Proposed Speakers :
6
•
Steve McKenna , Curtin University (Australia)
•
Roberto Santori, Founder & CEO @Challenge Network SpA / TedX Speaker (Italy)
•
Victoria McKlean, CEO from UK
Jan 2022 ISSUE 19
Timeline 8 to 12 sessions (30 minutes) from January 12 to February 25, 2022 Majorly in after Office hours (IST)
Delegate Registration It’s Your Turn Now to make yourself proud to be among these brilliant HR minds Avail Early Bird Discount by registering before January 01, 2022 : 5000 4000 INR (including GST for Indian Delegates) 65USD 50USD Student Registration – 1000 INR /20 USD Registration deadline - January 10, 2022 Registration page - https://www.bizemag.com/register
Register Now
Benefits •
Access to minimum 08 Sessions via Zoom Link
•
10 minutes interaction with Speaker
•
e-certificate on demand
•
Networking
•
Learning from World HR leaders at minimum cost A coveted achievement for your CV
Nominations For Bizemag HR Excellence Awards are Open !! Apply Now
Jan 2022 ISSUE 19
7
8
Jan 2022 ISSUE 19
THE RELATIONSHIP BALANCE SHEET Ǧ
AND THE MAGIC BOX
Ǧ Ǥ
Jan 2022 ISSUE 19
9
and
year I find reasons to improve. I
finance professionals are working
know I have tried hard, but I am
around the clock to “close the
not
books,” to finalize the balance
succeeded.
sheets
respective
I also evaluate and reflect on
companies. Their numbers will
other people’s behaviour towards
be analysed and then approved
me
by their board, scrutinized by the
relationship
Right
now,
accountants
of
investors
their
and
–
hopefully
–
sure
by
I
asking
have
if
brings
a
always
specific me
joy,
energy, intellectual stimulation,
audited as well.
emotional connection, caring or
I must confess that I do the
… just the opposite.
same: but wait, not with my
I then divide relationships – and
(limited) finances but with my
people – into three categories:
relationships.
1. The “Asset People,
I call it the relationship balance
2. ” the “Jury is Still Out” people and
sheet.
3. the “Liability People”:
“RELATIONSHIP BALANCE SHEET”
-
A
sort
of
end-of-the-year
for each of them I have a special place. Bear with me.
evaluation where I take stock of
ASSET PEOPLE
the relationships - personal and
With the “Asset People” there is
professional - I have in my life.
a
It’s a sober moment of reflection
relationship with them and (I
and self-assessment. As such I
believe) vice versa is permeated
may have some regrets, as I ask
with reciprocal respect, trust,
myself if I was able to be the
meaningful exchanges, energy,
person, I aspire to become with
and integrity. Take for example
the people I love, my family,
“A,” who is a wonderful woman,
friends and colleagues. Every
recently appointed as CEO of a
10 Jan 2022 ISSUE 19
common
element:
my
global bank in her country. She’s
curious
just brilliant, generous, a natural
considerate, wise. And let me
born connector, a true positive
mention “P, or “G”” they have
Leader: a role model. Working
both recently promoted to a big
with “A” is, to me, pure bliss. Or
role: both keen to learn and
take “M,” a sharp, intellectually
improve
curious
problem?
mountains with their charisma
She’s doesn't know how good
and natural energy. And “D” is a
mind:
her
both
learn,
able
always
to
move
caring,
hero of mine: a true thought
compassionate, fun to be with,
leader in his own field, a caring,
versatile, a true beautiful mind:
wonderful man I am proud to
working for her, as Executive
collaborate with: a true gem. “R,”
Coach has certainly been an
is
amazing journey for me.
mathematics, in love with his job,
she
is.
She’s
to
a
kind
of
genius
in
constantly re-inventing ideas, a generous man with an amazing sense of humour, well into his 50s and yet somewhat still naïve and at the same time smart, with outstanding business acumen. Last ”S” - mother, professional, runner,
curious,
humble,
And let’s talk about “E”: a truly
determined and – bonus point for
decent man, a Senior Executive
me – a big Bruce’s Springsteen’s
of a multi-billion-dollar company:
fan. The list can go on and on,
when we recently had dinner, we
and I can easily add 50 more
ended up talking for four hours,
people without any problem. I am
with reciprocal trust and respect.
so lucky I have met these people
What a fantastic person, humble,
on my journey as they are
Jan 2022 ISSUE 19
11
enriching my life with meaning,
he’s a perfectly decent man but
respect, trust. I hope to do the
he’s been on the receiving end
same with theirs.
for quite a while now. Will he
“JURY IS STILL OUT” PEOPLE
deliver
with
the
same
commitment and regularity I have demonstrated to him? I am optimistic – I like him and respect him – but to be on the safe side I will let you know next year.
The “Jury is Still Out” is about people
who
demonstrate
still the
have
to
element
of
reciprocity that permeates every adult relationship. Let me explain. Take for example “M”: we agreed to collaborate on several fronts a couple of years ago. We have done, but (so far) I’ve generated all the opportunities: I believe
12 Jan 2022 ISSUE 19
THE “LIABILITY PEOPLE”
And then we have the “Liability People.” The main feature of these kinds of people is that they remember you exist only when they need you. They have a shallow idea of relationship: a
relationship
is
a
transaction
In this category we will also find
limited to today’s need: their
potential
needs, not yours of course. Take
bothered to respond to you, only
for example former colleagues
to contact you when – guess
who magically re-appear when
what? – they need a job or the
they are looking for jobs. There’s
connections
a former colleague I wanted to
people who have abused their
help to find her a new job: she
power when they were in a
asked me to help her find a new
position to do so; or people who
job, I sent her a role she was
have amazing profiles displayed
qualified for, she asked me to
on Linkedin only to find out that
provide references, she got the
it’s all fake. Like this guy who
job and…elegantly disappeared.
claims to be a best-selling author.
When she needed me, she called
I know that “his” book was written
at 11 pm, then it took an average
by others and it was put on sale
of six months for her to respond
for one cent for the first week.
to a message from me.
Voila!
Of
clients
Here’s
to
that
find
never
one;
or
the best-selling
course, I ended the relationship,
author. Do I want to be affiliated
as we know that the true colours
with these charlatans?
of a person are revealed when
The real question here is simple:
you are no longer useful to them.
do you need these people in your life? Does it give you joy to engage with them? After talking to them do you feel used or energized? If the sensation is negative, they squarely belong to “liability people” and it’s time to remove them from your life. Wait: I
am
not
advocating
any
Jan 2022 ISSUE 19
13
vindictive or violent solution here,
keeping, with a blow of kindness
far from it, nor we should use
blow the rest away.”
some sinister voodoo ritual with needles and black magic. I AM ABOUT TO REVEAL TO YOU A SECRET.
Many years ago, I bought a lovely wooden box, the size of a shoebox, in a street market in Zanzibar. Once a year, I take this box, open it and put in little
So: farewell Liability People:
pieces of paper, each with the
want to use my love and energy
name and surname of the liability
for the Assets People. Believe
person written on it. I then say
me, it’s a great social detox we
loudly the following, “Dear XXX, I
all need. I’m sure you have a box
forgive you for the pain you have
somewhere in the house you can
caused me:
The
use for this purpose: not too big
name of the person will then
and not too little either. You’ll
remain un-said for the rest of my
quickly fill it up.
Farewell.”
life, as I do not wish to even pronounce it anymore as, for me, they cease to exist. If they re-appear in some shape or form, I just ignore them completely. I have forgiven them, but I have not and will not forget
Author – Dr. Paolo Gallo
them. As we have learned from
Adjunct Prof. – SDA Bocconi School of Management (Italy),
the wisdom of Native Americans, “Once you find what is worth
14 Jan 2022 ISSUE 19
ICF Executive Coach, Former CHRO – WEF(GENEVA) Keynote Speaker & Author
I
CYBERSECURITY :
RECENT ATTACKS, INSIDER THREATS AND PREVENTIVE MEASURES
Jan 2022 ISSUE 19
15
As
technology
continues
its
forward march, so do the methods and
means
adopted
its
way
into
the dark
web,
available for sale.
by
cybercriminals. Unfortunately, in this tug-of-war, hackers and other cybercriminals seem to have the edge- always finding ways to bypass
innovative
security
measures. 2012
has
witnessed
several
serious data breaches and other types of cyberattacks. The victims include some of the biggest entities in the corporate and even military world. Let us discuss some of them: DOMINOS
The
data
leak
comprehensive
was
and
quite
included
personal details like email id, name,
location
and
mobile
numbers. But according to the (INDIA)
DATA
BREACH AND LEAK Dominos is a famous pizza brand
firm, the essential part of the personal information- payment details,
including
credit
card
not only in the west but also in
details remains safe.
India. But the brand, especially its
THE MASS CYBER ATTACK
Indian arm, suffered a significant
ON MICROSOFT EXCHANGE
image setback when a massive data breach occurred this year. The breach accessed and stole personal data provided for over 18 crore orders. Worse still for the company image, this data made
16 Jan 2022 ISSUE 19
The
mass
attack
on
MS
Exchange this year bears out that
sophisticated cyberattacks are
No matter how sophisticated,
increasingly becoming. It affected
complex or secure you make your
hundreds
computer and IT infrastructure,
of
thousands
of
organizations, including 9 US
the
government
besides
assumes particular danger due to
millions of individual users. The
the increasingly remote nature of
attack took place through 4 zero-
today's workforce.
agencies
human
flaw
remains.
It
day vulnerabilities in the software. Microsoft assures us that the exploit has been subsequently patched. THE ACER RANSOMWARE ATTACK
The
demarcation
between
Earlier this year, the ransomware
personal and professional use is
group REvil suspectedly infected
significantly blurred. The security
the Acer data storage system with
implications
ransomware. It demanded an
comprehensive transformation of
unprecedented $50M to return
organizational structure, use of
Acer the control over its systems.
the cloud, and the rising number
In
used
of people with malicious intent are
images of the data they had
added to that. Besides the various
accessed to prove their "exploits."
types of malicious intent, another
INSIDER THREATS
factor makes securing remote
addition,
the
group
of
the
workplaces an herculean if not
Jan 2022 ISSUE 19
17
impossible task- human error,
mishap. The following steps can
oversight, and carelessness.
help
Insider threats are people within
better levels of security for their
the
data and IT infrastructure-
organization
who
might
willingly compromise with ethical practices at their jobs and make unethical use of their data access privileges. The worst thing is that it is not for tech-savvy treachery to make digital trails end at a dead end. Consider
the
recent
Verizon
study, which found that insider threats lead to 57% of data breaches.
Under
circumstances,
the
such
businesses
in
ensuring
IMPLEMENT A CYBERSECURITY PLAN Most businesses indeed cannot hire cybersecurity teams. Still, considering the stakes, it would be wise to at least put in place a plan to combat cybersecurity threats.
While
trying
to
accomplish this, you can look to NERC CIP for inspiration.
somewhat
paranoid approach of "trust no one" might be indeed the way forward. PREVENTIVE MEASURES God forbid you to make the mistake of taking your firm's cyber-security lightly, then you are heading towards trouble. Not that taking a couple of steps will bulletproof
your
cybersecurity.
But it can go a long, long way in preventing
18 Jan 2022 ISSUE 19
a
cybersecurity
The cybersecurity guidelines of this non-profit corporation are the finest of their kind, making it a de facto
industry
standard.
The
agency, intended to safeguard bulk
power
northern
systems US,
in
has
the a
comprehensive
cybersecurity
cybersecurity threats and attacks.
plan which includes everything
The
from
provided training resources of
threat
categories
to
free
US
government-
"STOP. THINK. CONNECT.™"
recovery. KNOWLEDGE IS PREVENTION So you have documented world-
can prove to be much more than handy.
class security protocols. But few
BACKUP,BACKUP, BACKUP
of your employees know about it.
Sole, local copies of data are only
I don't think that would be too
inviting trouble. One intrusion and
beneficial, would it? In the typical
all your information goes to the
business, IT structure employees
air, not even with the whoosh
connect and access data from a
warning
database through their devices
effective
and then make backups to the
attacks too. Suppose you have an
cloud. But that means that you are
unencrypted copy of your data. In
one phishing email click away
that case, you don't need to pay to
from hackers gaining access to
decrypt the copy a hacker has
your precious database.
encrypted.
Furthermore, himself
might
the
employee
be
completely
sound!
Backups
against
are
ransomware
oblivious of the great calamity he has brought to the organization. Such incidents are just one example. Be rest assured there are plenty of others. The key to getting around such threats is to ensure that all employees are keenly aware of common types of
Don't underestimate ransomware; it has made individuals and organizations
lose
several
Jan 2022 ISSUE 19
19
hundred billion dollars. On your
two-factor authentication method
part, make sure that you can rely
an MFA one.
on the cloud service. USE MULTI FACTOR AUTHENTICATION
ALWAYS USE AN EFFECTIVE INTERNET SECURITY SOFTWARE Phishing and other forms of
While many users have gone
cybersecurity
threats
can
be
beyond their partners' names as
highly sophisticated, and the most
their passwords and use complex
aware and alert of employees can
ones instead, it is still of little use.
fall prey to such a hacker tactic. Considering this adding another protection
layer
is
extremely
helpful. Internet Security software can keep you safe from malware and phishing emails, and identity theft. However, it is impossible to You see, hackers have become
monitor and protect yourself from
savvier too and use complex
all the components of a hacker's
algorithms that can figure out
toolkit by yourself.
even complex passwords. The way out of this is by using MFA or Multi-Factor Authentication and making it a point to change passwords frequently as routine. As you might have guessed, MFA adds
additional
authentication
layers as OTPs sent to registered email ids or mobile numbers. So go ahead and add another third device to make the previously 20 Jan 2022 ISSUE 19
Therefore,
a
good
internet
security software or software suite is something all cybersecurity
experts recommend. They are
maintaining wi-fi security are the
effective against the majority of
real solution. One best practice is
such threats. Norton especially
to make it mandatory for remote
has an impeccable reputation in
workers to log in to your servers
terms of safety.
only through VPN connections.
SECURE YOUR WI-FI
BE WARY OF CLICKING ON LINKS Malicious links and popups are other
common
ways
your
business or employee can fall prey
to
Phishing
phishing leads
to
attempts. significant
security lapses like identity theft and Having wi-fi access to the net is convenient. Still, it also opens up new security vulnerabilities for you to negotiate. Businesses need to make sure that both office and home wi-fi networks are safe
sometimes
even
ransomware. Use special tools to filter out such emails and use the email service provider's spam feature to the fullest. Also, make reporting all spam emails part of protocols. Some of them are
and secure. If someone hacks
indeed phishing attempts.
into an employee's remote home
KEEP EVERYTHING UPDATED
wi-fi, they can progress further into your company servers. It will take time, but hackers can do it. Here also awareness is the key and
company
educated
personnel
comprehensively
on
Remember the online maxim that the security of any software tool is only as good as its latest update. Please make it a point to keep all software updated when your firm
Jan 2022 ISSUE 19
21
or the software provider makes
excellent virtue in cybersecurity,
them available.
primarily due to the significant
Updates take care of vital security
threat posed by insiders, as
issues besides adding features.
discussed earlier. In addition, it
Almost all code contains flaws,
makes tracking and monitoring
and hackers are quick to jump on
easier. And do monitor and record
them. In this, updates are an
all suspicious and unauthorized
indispensable ally in your war on
logins and store the relevant data.
cyber-crime.
Bottom line, better safe than
International
governments
r
sorry. The more robust and more comprehensive cybersecurity,
your the
lesser
the
chance of a breach or leak or ransomware attack. Article by Bizemag Reporter Image Courtsey: Free Resources
eport that about four-fifths of
WWW.BIZEMAG.COM/REGISTER
hacks are made possible due to
JAN 12, 2022
outdated software. KNOW WHAT'S IMPORTANT TO YOU AND YOUR BUSINESS You need to figure out how a hacker can gain the most by infiltrating your IT infrastructure and business data. Accordingly, place
additional
security
measures to protect such data. Discretion in data access is an
22 Jan 2022 ISSUE 19
Join session by PROF. WAYNE BROCKBANK, A world’s reputed name in hr executive programs
Jan 2022 ISSUE 19
23
HOW BUSINESS OWNERS CAN CREATE A DIVERSE & INCLUSIVE ORGANIZATION
Ǧ Ǥ
Experts and almost everyone else
enhance
almost unanimously agree that an
consumers and the general public
inclusive and diverse workforce is
to do business with you. US
in
everyone
businesses must ensure they
concerned. Such an environment
meet the promises they made
considers the efforts put in by all
during Floyd’s tragic death. That
employees and, in many ways,
is ultimately the real test of
mirror the demographic specifics
“official” statements.
the
interest
of
the
willingness
of
for the available labour at any location. Things are, however, far from perfect, as the George Floyd death demonstrated in May 2020. Other than the tragedy itself, the incident also helped bring into focus the significant inequalities in the most advanced and skilled workforces like the US. Besides its ethical desirability, also help businesses hire the best
THE HISTORIC DISPARITIES FOR COLOURED PEOPLE IN THE US WORKFORCE
available talent. They improve
The disparities in the workforce
engagement with customers and
constitution have been historically
diverse and inclusive workforces
24 Jan 2022 ISSUE 19
present,
and
significant
that
too
manner.
discussing
the
a
Americans and Pacific Islanders)
While
demographic have the lowest
one
chances of making it to top
in
same,
executive
mentions the following points: • Hiring rates are lower than what you would expect The figures suggest that white
and
management
positions in Silicon Valley itself.
candidates for jobs are more likely to get a callback than other applicants
with
the
same
qualifications. Hiring rates as measured by the number of applicants hired among the total pool
of
applicants
for
both
Hispanic and Black US citizens and work-visa holders stayed almost the same from 1990 to 2015. • The representation in leadership and white-collar job roles is not proportionate It is no myth that people of colour
historically, the number of Blacks
are usually employed at lower-tier
Americans to have CEO positions
jobs.
a
in Fortune 500 companies stands
the
at a meagre 21. Among the 21, 5
There
conspicuous
is
indeed
absence
of
Further, one should note that
demographic in top leadership
are existing Fortune 500 CEOs.
roles in corporate America. As per
Additionally,
while
the stats presented by a Harvard
representation
of
Business Review article, people
Americans in the top job is indeed
belonging to the AAPI (Asian
rising, it still is lower than 4%
the Hispanic
Jan 2022 ISSUE 19
25
among the Fortune 500 CEO
Black and Hispanic employees
demographic. Lastly, we should
professed to experience bias and
mention that no Black Americans
demographic stereotypes at work.
hold Chairperson, CFO or CDEO
Black employees further report
posts in the FTSE-100.
that they are treated relatively
• Negative workplace experience Studies have found that coloured employees
consistently
report
less positive or satisfying work experience
than
their
white-
coloured counterparts.
unfairly
and
support
in
get
inadequate
advancing
their
careers. Female black employees also report less perception of value
and
respect
in
their
workplace than other races and ethnic groups. THE PROGRESS MADE But it would be a flaw for us to dismiss the significant progress towards a more diverse and inclusive workforce, though much work still needs to be done. For example,
many
businesses
like
top-tier Microsoft,
McDonald’s, Best Buy and Boeing have pledged since 2020 to bring more parity in their hiring and train employees about Diversity and Inclusion
(D&I)
A more-than-significant 31% of
addition,
60
employees belonging to the AAPI
appointed
demographic and a quarter of
26 Jan 2022 ISSUE 19
a
essentials.
US CDO
In
firms
also
or
Chief
Diversity Officer as a historic first
• An overwhelming 80% of HR
in their business history.
professionals did not take D&I
But some facts dishearten a
seriously and viewed it as yet
believer in the new workplace
another move. Simply put, there
culture of diversity and inclusion.
was a conspicuous absence of
For
real impact resulting from such
example,
following
facts
consider from
the
several
recently conducted surveys: • While
an
overwhelming
initiatives. • However, a whopping 78% of all
9
Black employers employed as professionals recognized that the D&I efforts made by several firms have plenty of good intent backing them. Yet, to strike a discordant note, 40% of the demographic profess to have experienced more talk
than
real
action
when
implementing D&I practices. • The last fact to bring to your
3%
of
Corporate
America
business leaders concede that D&I was a top priority, only a significantly less 34% believe it to be a workplace strength.
attention would be many CDOs who abandon their roles. Most often, the causes are the paucity
Jan 2022 ISSUE 19
27
of all kinds of financial, strategic
off so-called “initiatives” The need
and political support.
is
TIME TO ACT IN A NEW WAY The top management boards of firms and their respective CEOs are more under pressure today to act according to their D&I beliefs
to
strengthen
the
D&I
framework
across
the
organization
instead.
The
following steps will prove to be of immense help to business leaders achieve their stated D&I goals:
many asset managers, including
• CEOs need to be D&I champions When it comes to D&I, the CEO is
big names like Black Rock, New
the person who must take charge
York City Employees’ Retirement
of their efforts to achieve the
System
provide
professed goals. It doesn’t mean
incentives to companies to share
that the responsibilities of the
workforce
demographic
CDO be delegated. Still, it does
information
mean that CEOs need to go
than ever before. As a result,
and
information.
others,
Such
includes workforce composition
beyond
details like race, gender and
statements. They need to push
ethnic data.
the
excellent
initiative
right
public into
the
organization and embed its ethos in the same. It does mean that they must hold responsibility for achieving those goals and be the D&I culture symbol for their business. Long-standing and firmly rooted disparities in the workforce cannot be weeded out only through one-
28 Jan 2022 ISSUE 19
• Make D&I a part of the larger business strategy The time has come for realizing that D&I is more than another HR challenge. Far from it, D&I needs
to find its way into the core
at work. Many businesses are
business
help
trying to define specific D&I KPIs
execute the same. It needs to be
(key performance indicators) to
a part of daily work like many
align with the suggestion.
other agreeable activities in the
• Work to systematic bias According to
strategy
and
office. Businesses need to realize how a more
diverse
and
inclusive
workforce can give them access to many consumers besides more significant
opportunities
and
chances of success. • Ensure the accountability is fixed for D&I goals for the top leadership It is now widely held that the real
organizations
will
remove research, get
better
results if they try to control systematic bias that goes hand in hand with managing talent and other types of HR decisionmaking.
test is not in ideas but in execution. Accordingly, experts suggest that businesses should use OKR or objective and key results metrics to determine the success of D&I initiatives and provide
related
incentives.
Companies can achieve the same by delegating responsibility for two D&I result sets. The two sets they recommend fall into the categories
of
representational
diversity and inclusion experience
It needs more priority than trying to solve the tricky issue of individual prejudice. It is common to find that the hiring, selection
Jan 2022 ISSUE 19
29
and career change process itself has a significant role in increasing bias,
sometimes
even
unintentionally. • Change focus from D&I training to coaching for leadership development Often organizations are unable to get sustained behaviour changes regarding bias through a one-off D&I training session. It is a far more effective option to undertake an
organization-wide
strategic
method instead. Such intensive training
takes
place
over
The strategies we mention above
extended periods by enhancing
should prove valuable to business
both the awareness and related
leaders who truly have a vision for
skills of employees.
a diverse and inclusive work-
While most people appreciate the
place.
goodwill towards D&I, as evident from the public stances of leaders and organizations, it does not make achieving the goals any easier. It would be wise for organizations to pursue the issue systemically sively.
and
comprehen-
Author
– Dr. Vaneeta Aggarwal
Entrepreneur, Media Producer,Speaker & Author Eductionist, Mentor on Start-up Managemnt, Leadership, Women at Work & Women in STEM Vaneetaa.com
30 Jan 2022 ISSUE 19
How To Stop Breaking Promises To Yourself???
- Dr. Neeta Pant
DON’T EVER PROMISE MORE THAN YOU CAN DELIVER, BUT ALWAYS DELIVER MORE THAN YOU PROMISE
~ LOU HOLTZ
Jan 2022 ISSUE 19
31
We all have been taught to keep
there’s a decline of self-trust as
our commitments and not to break
per psychological studies.
our promises. We even go out of
Author Scott H. Young says,
our ways to make sure we don’t
"Breaking promises to yourself
let someone down, but we end up
has the same costs as breaking it
breaking promises to most often
to other
is... SELF? Isn’t it? Ironical, but
person you trust less is YOU."
true!!! We break promises to ourself every day; these promise can be
people.
Except
THE CONSEQUENCES BREAKING PROMISES YOURSELF
the
OF TO
as simple as saying, “I’m going to start
exercising
from
coming
1. Losing The Chance -
week-end but when week-end
A promise we made to ourselves
does not see the light,
we
has the purpose of improvement
another
for self in some way. Be it to run
‘promise’ for another time in the
in the mornings, making time to
month for exercise.
read, having ME time, or going to
immediately
way
to
make
We find a
rationalize
our
Spa. There’s a reason why we
faults/misses and postponing
make the promise, whether it’s for
positive
health, peace, or pure happiness!
behavior
for
some
undefined tomorrow.
We lose the chance for self-
Promises made to self are often
improvement if we are breaking
the first to go when things get
such promises.
busy and tough. Do we realise that breaking promises to self is damaging; it hurts self-belief. Keeping promises holds a lot of emotional value and when we break
those
32 Jan 2022 ISSUE 19
self-agreements,
2. Buying DisappointmentsDon’t we feel sad, unimportant, and disappointed in the person who cancelled on us or if we were stood up by someone.
We
acknowledge these emotions or deny
their
existence. Unconsciously,
we
start
as
not,
we to
can’t view
unreliable,
ourselves
untrustworthy
and
believe that we aren’t important and worthy of this time for ourselves. Someday, we start to view every goal or commitment we make for our improvement as optional, unconsciously.
Studies show that when people’s actions and beliefs don’t get aligned, they usually change their beliefs to match/suit their actions. slowly
but
surely
tell
ourselves, we don’t matter and don’t deserve the time we’ve tried to set aside.
When we make those promises, we build momentum.
As we
break those promises, we lead ourselves to the path of inertia, one
of
the
main
negative
of
continued
consequences broken promises.
5. Losing Credibility – Breaking promises lead to losing credibility with self. We break our
3. Cognitive Dissonance-
We
4. Building Momentum -
promises so many times, we can start to doubt ourselves. Even if our intentions to change are good and pure, it can be difficult to change
because
we
lose
credibility with ourselves. 6. Letting Ourselves Down – We are teaching ourselves that it’s okay to let ourself down. Trusting and believing in self is important.
Learning to keep
promises to self will add integrity to every part of our life and help strengthen relationships with self and others .
Jan 2022 ISSUE 19
33
7. Adding On To Debt -
B. There
We’ve broken so many promises to ourself that we no longer even try to make them anymore. We get stuck and the more stuck we are, the harder it is to get unstuck. Most people look up at the ‘debt’ they’d have to make up for to start building momentum and they just say “forget it.” Most of us look at the past and just beat ourselves up about it. This does nothing more than re-affirm our identity as someone
who
doesn’t
follow
are
no
immediate
consequences; other than the time wasted, which we assume we have plenty of. C. We often want to start or stop doing ten things, if one out of them get slipped, rest of them automatically come to a standstill. D. We see promises made to self a bit different because there’s no one else on the other end of the promise than us. Question here is now how can we
through with their goals.
move
4 SIMPLE REASONS WHY DO WE KEEP BREAKING PROMISES TO OURSELVES –
of day???
beyond
superficial
promises that never see the light
10 POWERFUL TECHNIQUES TO KEEP OUR PROMISES TO OURSELVES -
1. Write Down The Promises This solidifies our desire for the results and makes the promises hold more weight. Keep promises A. There’s no urgency; usually, the stakes aren’t high enough.
written where one can see them regularly. Review them a couple of times each day. Be specific,
34 Jan 2022 ISSUE 19
realistic and sincere about your
Gym
promises to self.
beginning.
2. Make Yourself Accountable -
initially, may be 10 pages a day or
The
problem
with
making
promises only in our mind is
is
not realistic
at
the
So keep it easy
45 minutes at the Gym. 5. Keep A Progress Journal -
there’s no trail, no accountability,
A journal is a great way to review
no consequence when we fail to
progress. We can reflect on our
follow through. We must find a
wins and our shortcomings. Daily
safe person and let him/her know
is the best way to check on our
of our promise. We can also ask
promises.
them to keep us accountable by tracking
how
it’s
going
periodically. 3. Make Them Visible –
6. Keep Them Realistic Commit
to
less,
don’t
overschedule! Be hyper-realistic and rational about where we can
Keep promises where we can see
accept more.
them. It could be on sticky-note
we’re 90% sure we can meet it.
on our mirror so that we see it
That may mean reducing the size
every morning and nigh. It can be
of our goal or commitment so it’s
on our smartphone or laptop
more realistic;
background, so that we will see it
mean not committing in the first
each and every time we turn on
place if it’s not achievable.
our phone or laptop. Ensure that our goals are always visible as
Commit only if
or, it may even
7. Do Not Over-Commit
visibility leads to action. 4. Make Them Easy To Keep Promising reading 100 pages a day or spending 3 hours in the
Jan 2022 ISSUE 19
35
9. Accept The Discomfort We don’t keep promises because keeping
them
is
more
uncomfortable than not doing it. In case of discomfort, we must challenge Keeping promises is tough! If one feels one regularly bites off more than one can chew, one is not alone. Agreeing to less with
through
ourselves it.
to
Dealing
work with
discomfort is among the most valuable skills we can build. 10.
Plan It Well -
regular follow through, will help us
Schedule the promise in, plan for
cultivate a healthy & realistic
it, and around it. We must find
sense of self-respect, trust, and
time and block that off in our daily
confidence. Remember, when we
routines.
say NO to a new promise, we’ll be
treated as sacred, and the task
saying
must be achieved, no matter
YES
to
investing
in
existing promises. 8. Honour
And
what. Mean
Self-
Before we make a promise to ourselves, ask if we mean it and listen intently to the answer. Deep down, we know if we’re about
our
promises.
Listen to the answer we receive and respect it. If we’re not going to honour the promise, let’s not make it. 36 Jan 2022 ISSUE 19
Plan to fulfil promise like
we’d plan for any other set of plans, commitment, meetings, or
Promises -
serious
This time should be
official tasks etc. Our relationship with ourselves is precious
-
undervalue it!
we
must
not
We need to take
self-promises as seriously as the obligations we take on for others; more
so,
even.
While
we
don’t want to break the promises we make to ourselves, we might
not look at it through the lens of
Just
remember,
there’s
no
integrity. But, over time, if we fail
competition. Focus on making
to keep the promises we make to
small promises we know we can
ourselves, we can set our life in a
keep. The more we prove to
direction that’s hard to come back
ourselves that we are as good as
from. The damage we do to our
our word, the more confident we’ll
relationship with ourselves affects
feel.
every part of our life.
TO BE RESPONSIBLE, KEEP YOUR PROMISES TO OTHERS. TO BE SUCCESSFUL, KEEP YOUR PROMISES TO YOURSELF ~ MARIE FORLEO
Author – Dr.
Neeta Pant
Senior HR Professional, Clinical Psychologist,
Executive Life Coach, Soft Skills Trainer, POSH & POCSO Trainer, Graphologist, Hypnotherapist
Jan 2022 ISSUE 19
37
38 Jan 2022 ISSUE 19
INFLUENCE OF DATA ANALYTICS ON A COMMON MAN’S DECISIONMAKING CAPABILITY
Jan 2022 ISSUE 19
39
In
today's
world,
data
is
data daily. Much of the devices
everywhere, literally. So naturally,
we use these days act as data
the numerous ways data affects
sources. They are connected to
our life increase by leaps and
the net and create, track and store
bounds along with that. More data
data
is created daily than what we
connectivity is all set to penetrate
made every few years, only a few
deeper into even undeveloped
decades back. Experts refer to
societies. All the enormous data
such vast amounts of data as Big
created
Data.
collected and analyzed to gain a
BIG DATA WITH EXAMPLES
greater
You must understand more than a
understanding
bit about Big Data before realizing
behaviour itself, irrespective of
its omnipresence. According to
the milieu.
figures unearthed by research, we
THE POLITICAL USE OF BIG DATA
produce 2.5 quintillion bytes of
40 Jan 2022 ISSUE 19
or
information.
in
this
Internet
manner
insight
into of
are and
human
The hit-or-miss rhetoric in public
forward the social awareness
life is past us. Even a person with
fundamental to democracy and
average intelligence can guess
show collective wisdom that will
how
can
guide us through this tumultuous
potentially be used in the electoral
phase. It can be considered as a
process. Additionally, such data
kind of developmental process
about
not
behaviour
analysis
behaviour
facilitates
quite
unlike
women's
socio-political
liberation and empowerment. The
simulations where you know what
end word is that the citizen MUST
to say and promise to win.
be enlightened and vigilant.
creating
However, the availability of such data also presents a plethora of problems tasked with protecting constitutional
norms
and
democratic institutions.
People can use Big Data to make individual profiles with detailed inferred or, in some cases, stated political preferences, views and There
are
always
nefarious
elements in any society. The damage such elements are doing through knowledge of human behaviour and social psychology is very, very real. Democratic processes are being increasingly manipulated. We need to carry
characteristics. The profiles are then fed with news and carefully curated
politically
charged
information in various content forms. Unfortunately, the line between democratic awareness and politically charged systematic disinformation
is
thin.
Jan 2022 ISSUE 19
41
Unfortunately, the realist school
in substance or enforcement. We
has not contributed positively to
need
this predicament.
enforced, changes in tech-sector
But the menace of fake news,
and
disinformation
deliberate
expert allies to understand the
partial truth is something we need
role data exploitation plays in
to combat today itself. The range
heightening this threat.
and
laws industry
or
regulations
behaviour,
and
and scale of the data available to election
campaign
managers
make the task complicated and complex. The several complex targeting techniques they use after due profiling and the speed of delivery make the job a
One way to combat the menace is
herculean if
through a reliable mechanism to
impossibly tricky
exercise.
validate information and facts,
Worse still is that either laws are
thereby
inadequate to protect democratic
spread of misinformation and
beliefs or states implement a
propaganda. While most media
regulation mechanism that cuts
platforms
off
political
means, the vast quantity of users'
propaganda.
data makes the tool fall short of its
Again, any legal provision needs
intended functions. Community-
the help of people in tech and
based moderation is a good step
other industries and their attitudes
forward in this regard.
and behaviour.
The final solution to combat
the
spread
awareness
and
Existing
legal
designed
to
of
frameworks
sport
the
some
"viral"
such
propaganda is raising awareness
this
among citizens and the telling
exploitation often fall short, either
signs of fake news. These three
42 Jan 2022 ISSUE 19
curtail
breaking
moves can help minimize the role
collectable and trackable data. In
of
the
propaganda
and
past,
people
did
data
misinformation in the democratic
collection and analysis manually
process in any country.
by
ROLE IN BUSINESS BRANDING
documentation,
Data plays a tremendous role in
spreadsheets and using legacy
ensuring brand longevity. Big
systems. The process was a long-
Data and analytics have a crucial
drawn one and was an obstacle
role in:
for
creating
brands
in
files
after
maintaining
responding
to
• Developing products faster
market issues in real-time.
• Enhancing operational efficiency
Businesses gather external data
• Get optimum ROI for marketing
like those collected from market research and surveys and use
expenditure • Providing a more satisfying user
their own CRM and ERP data. In addition, company teams often
experience.
generate such internal data. One great advantage of employing such
tech
in
your
business
activities is that it helps make balanced decisions and develop products with more significant insights and more sophisticated, The sources of Big Data in the form of digital information are collected from all spheres of business. become
Now, netizens
as than
people mere
citizens, the interaction creates
refined and targeted marketing strategies. Companies use external datageneration methods like market research
and
surveys.
Additionally, many global brands access their internally generated
Jan 2022 ISSUE 19
43
data via enterprise application
depth and then retaining brand
suites like ERP or CRM software.
positioning
Using such systems results in
markets further is Starbucks.
balanced
decision-making,
The firm is known for its on-the-
insightful product development,
ground trials; paying attention to
and
social media feedback and doing
sophisticated
marketing
and
research
penetrating
strategies. The essential things to
market
on
other
know for marketers' keen on
companies before presenting a
developing business brands are
new product has proved wildly
as follows:
successful.
• UX is Significant, But it Must Follow the Marketers Vision The
boss
of
the
marketing
department is responsible for collecting
data
and
getting
insights from the data mining team so that senior leaders can decide the best course of action.
As a result, Starbucks is highly
This is because an optimum CX
regarded in the marketing world
and UX experience and strategy
for staying on top of trends while
are paramount to carry out their
successfully penetrating deeper
task correctly. Furthermore, as a
into existing markets and getting
marketer, they understand client
their foot in on new ones.
motivations the best.
• Let Data Decide Your Story to
• Do In-depth Market Research for
Optimum
Brand
Enhance
Engagement
and
Credibility
Resonance
Content
The best example of a brand
importance in today's marketing.
carrying out market research in44 Jan 2022 ISSUE 19
is
of
paramount
And such content is even more
goal of data in business branding
effective when reliable data back
will be to combine the worlds of
it. Marketers have found that
data-centric market research and
using data that solves consumers'
user-driven product development.
issues is more effective than
ROLE IN PERSONAL BRANDING
simply promoting the brand. The
While the popular perception of
former is thriving in large part due
data
to its blend of credibility and
considered appealing, there are
emotion.
many
Regardless
of
the
scientists data
is
scientists
indeed without
format, the content is best when it
suitable roles. Experts concede
is informed by individual data
that the gap might be pretty
scientists
simple to fill- add in stories.
or
software(s)
like
Buzzsumo.
Stories help sell not only the product but your services and efforts as an employee as well. Data affects personal branding in the following ways: • When You Analyze Data and Get Insights, You Listen and Learn Good storytellers understand the importance
of
listening
while
The biggest brands are tapping
making up a story. Listening
into the potential of Big Data, and
through the collection of data and
they have been at it for quite
its subsequent analysis is the
some time. Such use of data is
listening personal brands need to
not confined to marketing and
do to better cater their services
extends
(learning) to the needs of the
to
a
variety
of
organizational functions. The end
Jan 2022 ISSUE 19
45
other person, in this case, your
successful or not. Of course, the
intended audience.
nature and content of the follow-
• Craft a Unique and Original
up should be personalized, which
Story
is another aspect in which data
You are best informed about your
and automation can help personal
story. Of course, there might be a
brands
bias to your view of the unique
satisfaction and experience.
concerning
customer
path that all of us share. Don't be afraid for it but rather revel in our passions.
A
broad
but
insignificant appeal is far worse than targeted and passionate interest. This statement holds for a personal brand as well. Revel in who you are. If you feel confused, you can reference books meant for
writers
or marketers out
crafting stories. And data is likely to
help
you
personality
figure
out
profiles
demographics
where
the and
The curse of human civilization is
your
its differing actions when acting as an individual or as a group.
interests lie. • Make Sure It's Not a One-off Affair Collecting data about prospective clients and consumers will help you in reaching out after a particular
business
offer
is
finished, irrespective of whether 46 Jan 2022 ISSUE 19
Awareness again is the key. Restraint and logic are the keys. When you let data drive your decisions, you stand a better chance of making more rational and effective decisions.
Jan 2022 ISSUE 19
47
ACCESSORIES - THE GAME CHANGER
48 Jan 2022 ISSUE 19
The workplace is no less than a
incredibly
place of worship for us. We spend
mundane.
dull,
dull,
and
a considerable amount of our lifetime at our workplace. Also, the
question
that
elicits
the
maximum dilemma in us is - what to wear to work? The workplace is where we must create an impression of ourselves and our attire, which plays a significant role. Our dress and accessories play an essential role in defining our style statement and personality. The most challenging part of the game
is
a
of
We must maintain a dress code
consciousness that acts on our
while being in the office that does
psyche
the
not necessarily mean that all of
perfect office wear for ourselves.
that has to be colorless and bland.
This is because at the office we
Infusing life to your office wear
cannot be as frolic and gorgeous
can be achieved phenomenally
as we are with our part dress,
well if you can pair up the dresses
neither does it feel good to wear
with the appropriate accessories.
those same old boring clothes to
Let us have a quick look at some
work every day. Accessories can
of the best and most appropriate
help make things a little more
accessories
happening. Office wear is often
mesmerizing however, we yet a
imagined
sophisticated office look.
when
and
grave
line
choosing
portrayed
as
for
creating
a
Jan 2022 ISSUE 19
49
WATCH
watch makes you look more
Whether at the office or for a get-
innovative
together with family or a dance
aesthetically
party with friends, watches have
creates a formal impression. You
been the timeless accessory to
can also manage your time better
gear up your overall look. A watch
when
can revolutionize your entire look
Moreover, you will not have to pull
and infuse elements of class and
out the mobile phone every time.
and
wearing
better.
appealing
a
It
is and
wristwatch.
beauty in your attire. In the case of an office look, since you cannot incorporate a lot of extravagant accessories, watches are the prime
players.
Watches
go
exceptionally well with office wear
Also, smartwatches these days
because they have a primary
come equipped with plenty of
formal element.
features that help track your physiological parameters. NECKLACES AND EARRINGS
Is it legit to wear jewelry to work? You will get a mixed reaction when this question is put forward. There are no norms that say wearing jewelry to work is a crime. You can try watches in various dial shapes, strap colors, and materials. Club a contrast band color watch with your dress and create a fantastic look. A good
50 Jan 2022 ISSUE 19
However, if your work involves some kind of manual labor or fiddling with chemicals, it may be good for you to avoid wearing jewelry at work.
However, if there are no specific
statement
and
imply
your
demands of your job, you can add
professionalism.
more charm to your office attire by
Stone and pearl jewelry are the
wearing a leek neck pierce or
best materials tower to office. For
some small earrings.
base materials, one can go with
If you love accessories, wearing
silver or platinum. A soft-colored
small pretty jewelry pieces to
stud or some sleek silver chain
work can be a good idea.
can be good to go. Make sure that you do not go for bold pieces that will make other employees and staff staring at you. The jewelry should speak of your unique style and class. Stone and pearl
jewelry
are
the
best
materials tower to office. For base materials, one can go with silver Keep in mind that the necklaces
or platinum.
and earrings you wear to your office should not be very big or highly gorgeous. Instead, they should subtly complement the office dress and be complaints with the overall decorum of the office wear. Adding a piece of jewelry to your office get-up will make things a bit semi-formal than hardcore rigid formal. The jewelry should speak of class,
Jan 2022 ISSUE 19
51
BELT
statement to your office wear and
Going to work wearing formal
add some color to your overall
attire and leaving the belt behind
office attire. Usually, there is
is unusual, and practically nobody
considerable
does that.
The strap is so
buying a belt for the office. Should
essential for office wear that it is
it be black or brown or any other
tough to imagine it to be an
color? Should there be patterns
accessory. However, belts are the
over it or plain? Should they be
best
thick?
functionally
pro-active
What
confusion
is
the
when
suitable
accessory indeed one can ever
material?
find. But is choosing a belt that
Well, the answer is subtle, and the
easy? Can you pair up any belt
sophisticated belt is good to go for
with
your
answer
is
numerous
office
wear?
The
office wear. And try to avoid any
No.
There
are
belt made of cheap synthetic
can
materials. Not only are such belts
protocols
one
follow for choosing the right belt.
poor to look at, but they have a very short lifespan. So instead, invest in a good quality belt that is smart, sophisticated, and emits some posh vibes.
Whenever choosing a belt, keep in mind that the belt is meant to create a perfect and sophisticated boundary between your upper and lower body. It will add a
52 Jan 2022 ISSUE 19
Many other formal belt colors are
many people. They add elegance
available these days other than
to your office look.
traditional black and brown. Tan
When
brown, ochre, or any subtle color
chromatic dresses, you can use a
is good to go with an office dress.
printed scarf with them. Silk
They can be either plain or have
scarves are usually the best
very sober patterns over them.
because they have a shine. You
SCARF
can also use woolen scarves to
Scarfs are also a modern-day
protect you from the cold and
accessory
stylize your look during the winter
that
can
give
a
completely different edge to your
wearing
solid
mono
season.
office wear.
But, of course, these pretty little cloth pieces can save you from the cold, but they can also make you
stylish,
classy,
and
glamorous. For example, a scarf can serve multiple
purposes
and
is
a
favorite office wear accessory for
BAGS
This
is
possibly
comprehensive accessories,
the
category especially
most of office
accessories. Bags to the office include practically everything. It includes your purse, your wallets,
Jan 2022 ISSUE 19
53
and the large tots. Your laptop
because storing and organizing
bag,
essentials
portfolio bag,
datasheet
is
only
more
organizer, and so much more.
accessible, tiny. So, for example,
The bags that we generally carry
wallets, cardholders, and even
to the office are structured bags
portfolios
that have a proper shape and are
personality
not too bold. Stone studded
statement.
clutches and embellished wallets
It is not necessary that you always
can
have to go with leather. You can
be
stored
for
festive
should
reflect
your
and
unique
style
go with PU leather, jute, cotton
occasions.
and
many
other
eco-friendly
options so far as bags are concerned. Also, keep changing the bags with the dresses to create a unique look. Office bags should have several pockets and compartments
because
we
virtually carry the whole world with us when going to the office. WRIST BANDS
A sleek and smart wristband can be an ideal partner for your office For
carrying
your
office
essentials, make sure that the bag is pretty to look at and functional. Totes are perfect as office bags. It is better to form a bag organizer when using totes
54 Jan 2022 ISSUE 19
dress.
Overall
it
will
add
sophistication and glamour to your office outfit and create a unique look to make you stand out among the rest. Wrist bands are extraordinarily stylish and make you look posh and classy. You
can wear metal wrist bands
focus from your dull and mundane
studded
office wear.
with
stones
or
sophisticated materials like a
The right accessories to the office
pearl. Materials like gold and
should
platinum are also well suited. The
minimalistic and add elegance
wrist
and subtleness to your office
band
material
should
preferably be non-reactive.
be
necessarily
outfit. The right accessories to the office
should
be
necessarily
minimalistic and add elegance and subtleness to your office outfit. Always keep in mind, the accessories
should
speak
of
themselves and the style of the wearer but never be too loud to distract others.
Also, the size and diameter of the wristband should not be too much. Sleek wrist bands add elegance to your office attire. Wrist bands of other materials like leather are also commonly worn to the office and they look pretty. To add some life to your office attire, you can also try out wrist bands made of beads. The beads should be small. You can wear colorful bead wrist bands to shift
So when are you updating your work wardrobe with stunning accessories? Article compiled by Bizemag reporter Image courtsey : Internet free resources
Jan 2022 ISSUE 19
55
MARVELOUS SPAIN
Your Next Holiday Destination Spain is so much more than the authentic
stereotypes
people
believe it to be. Spain is a melting pot of cultures and traditions and offers diversity in almost every molecule – right from tourists’ destinations to shopping hubs, from food plates to dressing traditions – Spain has a multitude of colors to offer and one can relish Spain cheerfully to gather memories forever. However, if you are visiting Spain for the first time, it is very important that you plan out a proper tour map to enjoy your holidays at the maximum.
The
fame
and
Barcelona
grandeur
have
of
become
synonymous with that of Spain. But that is not true. There are
BARCELONA
multiple other
Spain has become very popular in
Spain that are worth visiting. But
the modern world through the
indeed, Barcelona is still the most
football team of Barcelona. So,
popular destination. There is not
when you ask any international
one tourist who has gone to Spain
tourist about Spain, they will
and not visited Barcelona.
definitely mention Barcelona for
Barcelona
sure.
cosmopolitan environment and
56 Jan 2022 ISSUE 19
destinations in
harbors
a
has
a
miniature
version
of
Barcelona can provide some of
everything in Spain.
the best frames for your Spain
It is located in the Northeast part
Memory
of Spain and is best known for its
Barcelona is full of positivity,
unique
energy, and colors.
and
distinguished
Book.
The
city
of
architectural masterpieces. Here
MADRID
are some of the major attractions
Madrid is the capital city of Spain
in Barcelona:
and
is
magnificent
in
every
● Ciutat Vella Old City
aspect. Not only is it the largest
● La Rambla
city in Spain but also is the busiest
● Visiting multiple beaches
city as an ideal capital city should
● Gaudi’s
be. Madrid is full of sizzling life,
specimens
architectural –
Sagrada
Familia and Batllo of Casa
adventure, and beauty. It is home to a huge number of ethnic races and is a platter of diversity. Madrid is one of the most beautiful European cities and is well known for
its
splendid
architectural
marvels. Madrid is a splendid kaleidoscope where people from multiple races, cultures,
and
ethnicity
come
together to enjoy life and uplift a harmonious
notion
themselves.
Madrid
among is
also
The beautiful relics of ancient
attributed
Roman
center of Spain because it is
architecture
photogenic
heritage
and
the
cafes
of
home
to
as the
the
educational
country’s
best
Jan 2022 ISSUE 19
57
globally
specialties. Madrid is flooded with
educational
art galleries and concert halls that
institutions are visited by students
are beautiful manifestations of the
from across the world adding to
country’s cultural heritage.
the buzz of Madrid. If you are in
VALENCIA
universities.
These
acknowledged
Madrid, do not forget to visit these places:
Often regarded as the most important city of Spain, Valencia
● Puerta Dol Sol
located in the eastern part of
● Miguel Market
Spain is home to the most
● Royal Palace
important scientific activities of
● Plaza Mayor
the country. Across the globe, Valencia is well known for the famous Fallas Festival. If you want to drink a sip of the old Spanish vibes, Valencia is a great place for you. The best part about Valencia is that it has the oldest buildings in Spain as well as the city
adorned
with
new-age
scientific activity centers- it is a beautiful
amalgamation
of
contrasts. The
city
monuments
is
full and
of
ancient churches
reflecting the grandeur of gothic architecture at its best. Madrid is also the ideal destination for shopping for some of Spain’s
58 Jan 2022 ISSUE 19
●
San Miguel de los Reyes
● Turia River ● City of Arts and Science ● IMAX theatre ● Barri del Carme ● Stock Exchange Market
The city of Arts and Science is the
known across the country and
hub of scientific activities in the
other continents by the name of
country
numerous
the famous wooden statue of
science museums, art museums,
Metropol Parasol. Seville harbors
planetariums, and much more.
the famous room of planning of
and
has
Christopher
Columbus.
nook
corner
and
Every
of
Seville
features glamorous art galleries. Fine art museums and various junctions
for
Spanish
Valencia is decorated beautifully
entertainment. The day is filled
with multiple gardens, lakes, and
with joy and fun whereas the
parks. It is an amazing place to
nightlife is equally happening with
visit and displays a marvelous
nightclubs,
picture
of
the
cross-cultural
phenomenal
party
houses, and dance halls.
harmony in Spain that preserves the unique identity of each ethnic group yet paints a lovely picture of togetherness. SEVILLE
If you are in Spain to have some thrill and enjoy the sparkling and happening nightlife, then Seville is the ideal junction for you. Filled with colors and music with the glitter of culture in it. Seville is the financial and indeed the cultural capital of Spain. Seville is well
One can witness the famous Spanish flamingo dances. Seville is a place of historic significance in Spain and is known for the Real Alcazar and Moorish Palace. Christopher Columbus is buried
Jan 2022 ISSUE 19
59
at the Cathedral of Seville that is
seafood delicacies of Mallorca
a famous tourist attraction now.
that are uniquely famous across
MALLORCA
If you think that Spain is known only for its gothic architecture and splendid monuments, then maybe you are wrong. Spain is also one of the naturally most beautiful countries in Europe. To explore
the globe. The local cuisine and
the natural scenic beauty of
culture will put up a very different
Spain,
face of Spain.
you
can
visit
the
phenomenal island of Mallorca.
GRANADA
Mallorca is the largest island of
Known for harboring the largest
Spain and has an incredibly
national park in Spain, Granada is
beautiful natural scenic beauty
a city of historical importance.
with
comfortable
The best site in this city is the
climate. It is a beautiful mix of
naturally alluring Sierra Nevada
mountains and coastline.
mountains. Granada has been
You can have all sorts of fun
documented in history as a
activities here from sunbathing to
Moorish Empire. The best things
visiting the ancient monasteries
to see in this city are the old
on the mountain top. For any
architectural buildings beautifully
tourist who wants to witness the
carved to reflect history. Granada
distinguished milieu of Spain,
is the most beautiful setting to
Mallorca is the best place. Stay
enjoy a perfect vacation and lay
away from the busy cities and
back. It has the hustle of city life
enjoy nature in its most serene
and the serenity of natural scenic
a
superbly
form. You can also relish the local
60 Jan 2022 ISSUE 19
beauty. This fusion makes many tourists fall in love with Granada.
IBIZA
From song lyrics to popular magazines, Ibiza has received massive
recognition
and
immense praise for being the paradise of party freaks. Ibiza has natural scenes that can literally sway you away. The ancient villa of Ibiza named Dalt Vila has been given the status of a world heritage site by UNESCO. This place is full of nightclubs and is
SAN SEBASTIAN
This is the resort town of Spain. If you love nature more than you love
the
cosmopolitan Madrid
and
hustle-bustle atmosphere Barcelona,
and of then
Sebastian is your ideal Spanish venue. The timeless and classic beauty of San Sebastian draws innumerable tourists across the globe.
the perfect destination for fun and other party activities. Not only nightclubs, but the natural scenic beauty is also marvelous. Ibiza is also the best place for enjoying some of the most delicious food in Spain – Balaeric cuisine.
From some world-class food to some of the top-notch resorts, San Sebastian is your perfect
Jan 2022 ISSUE 19
61
destination for a beautiful time
Often regarded as the best beach
with your family. The beaches
destination in Spain, this group of
and shores are an alluring place
Islands is your ideal junction for all
of respite. This place is not
the water sports and outdoor
authentically Spanish in its culture
adventure activities. If you are a
or ambiance. You would still enjoy
fan of Santa Cruz and you want to
this place because of its charm
explore some of its parts, then the
and adorning atmosphere. Most
Canary Islands are best for you.
people
multiple
Teeming with fun, enjoyment, and
languages other than hard-core
frolic activities, this place has all
Spanish. The nightclubs and bars
the vibes of a naturally beautiful
are
The
holiday destination. The Canary
overview of the oceans can fill
Islands give you the perfect
your soul with delight. If you want
atmosphere to break your busy
to experience the natural beauty
schedule and take out some time
of Spain in its complete grandeur,
to relax and chill. You can enjoy
San Sebastian is an ideal holiday
the local food and have a glimpse
spot for you.
of Spanish country life in this
CANARY ISLANDS
place.
The Canary Islands are a group of
With
here
extremely
speak
popular.
so
much
Spanish
information on your plate, which places do you think you are going to include in your holiday bucket list?
islands
located
northwestern
62 Jan 2022 ISSUE 19
on
Spanish
the coast.
Article compiled by Bizemag reporter Image courtsey : Internet free resources
Jan 2022 ISSUE 19
63
HOROSCOPE -Predictions for 2022 Aries (Ram): March 21–April 19 Self-confidence, Wishful Thinking, Genuine moments of happiness, interesting encounters and collaborations, New love or rekindled passion are few significant phrases in 2022
Taurus (Bull): April 20–May 20 Leave comfort zones, Tackle further (life) changes, Inner value change, Shadow and karma resolution are few significant phrases in 2022
Gemini (Twins): May 21–June 21 Security, making a career, regaining ease, success in networks and on stage, love and passion are few significant phrases in 2022 64 Jan 2022 ISSUE 19
Cancer (Crab): June 22–July 22 Travel and adventure, zest for life, confidence in one’s own abilities, inner peace are few significant phrases in 2022
Leo (Lion): July 23–August 22 Intimacy, continuing education and travel, deep spiritual experiences, transformation and career change, inspiration are few significant phrases in 2022
Virgo (Virgin): August 23–September 22 Lucky love, dreams and inspiration, change and new beginnings, regeneration and rest are few significant phrases in 2022
Jan 2022 ISSUE 19
65
Libra (Balance): September 23–October 23 Concentration, teamwork and lovebonding, travel, retrospective, diligence before recklessness are few significant phrases in 2022
Scorpius (Scorpion): October 24– November 21 Charisma boost, Balance, Important decisions, Advice, Dream fulfillment are few significant phrases in 2022
Sagittarius (Archer): November 22– December 21 Serendipity, passion, good ideas, networking, self-confidence and creativity are few significant phrases in 2022
66 Jan 2022 ISSUE 19
Capricornus (Goat): December 22– January 19 Change of values, good intuition, regeneration, inner strength, change, patience are few significant phrases in 2022
Aquarius (Water Bearer): January 20– February 18 Responsibility, confidence and trust, self-care, decision-making ability, new lifestyle are few significant phrases in 2022
Pisces (Fish): February 19–March 20 Expansion of consciousness, primordial trust, wisdom, blessings and lucky streaks, innovations are few significant phrases in 2022
Jan 2022 ISSUE 19
67
